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Essay on Media – Types, Role, Power, Importance, Disadvantages

Category: Essays and Paragraphs On January 16, 2019 By Mary

Media can be referred to a means of communication that provide people with information and they also store information. There are various types of media that are used to deliver current news and offer entertainment to people. The media is an important tool as it mostly referred to as the voice of the people.

Types of Media

The first type of media is print media . This includes newspapers, magazines and journals. In this type of media, information is written down a bunch of paper and people get to read.

The second type of media is broadcast media . This includes radios and televisions. In this type of media, information is broadcasted over electronic devices.

Internet media is whereby people get information through the internet. This may include through social media sites or in websites.

Examples of Media

• Newspapers are an example of print media where information is contained in printed paper.
• Televisions are an example of broadcast media where people get information through videos and sound.
• A radio is an example of broadcast media where people get information through sound.
• Magazines are a type of printed media where people get information from printed paper.
• Websites are an example of internet media where people get to get information through the internet.

Purpose of the Media

The main purpose of the media is to provide the people with a platform where they can be informed, educated and given insights. It has the purpose of making sure that information is given to the public in an unbiased way.

Role of the Media

• The media has the role of strengthening the society . This is through airing the injustices that happen in the society and educating the society about their rights.
• The media has the role of shaping public opinion . It achieves this by providing a platform where the society can air their views.
• The media has a role to educate people . It should educate the people to make them more conversant about the changes that are happening in the society.
• The media also has the role of informing people . It should provide a platform where people get information that they seek.
• The media also has the role of being unbiased . It should provide information to the public with no bias and they should be non-partisan.

Power of the Media

The media is a very powerful tool in the modern society. The power of the media is dependent upon the roles of the media.

When it comes to politics, the media is a powerful tool that is used to uphold democracy. This is through ensuring that there is transparency in how the government is ruling.

It also is powerful when it comes to economies as it is through the media that people get to learn about the threats facing the economy and people hence react accordingly.

The media is also a powerful tool where truth can be put out there without biasness.

Importance of the Media

• The media helps to create transparency about what is going on around us. This is because media gives a platform where truths are told with no bias.
• The media is also important as it helps to promote democracy . This is by making sure that the public are informed about what is going on in their governments.
• The media is also important as it helps to inform and hence reducing ignorance. People get a lot of information through the media.
• The media is also important as it helps to warn people about bad weather and hence people can find ways of coping with the weather.
• The media also helps to expose injustices that are happening in the society.
• The media is important as it provides people with timely information about what is going on around them.
• The media is also important as it helps to educate people about various matters like health and the environment.

Disadvantages of the Media

• The media causes lack of privacy . This is because at times it tends to expose issues that are too personal and they also investigate people without their consent.
• Another disadvantage of the media is that it can carry out inaccurate reporting and this may cause information mishaps among people.
• It may also be difficult to limit the accessibility of children to certain media contents. Some the content that is contained in the media is not appropriate for children
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Essay On Media

Keeping up with the most recent developments is critical in today's society. People can get the most recent and important news through the media. The media is the most commonly used medium for receiving information from north to south or east to west. Here are a few sample essays on the topic ‘Media’.

100 Words Essay On Media

200 word essay on media, 500 word essay on media.

The media has an impact on the reputation of a political party, organisation, or individual. Media keeps people informed about current happenings in politics, culture, art, academia, communication, and commerce. Different forms of media help modern civilization in remaining in touch with the world in the shortest amount of time.

The media is all around us; we are immersed in it even when we are not aware of it. It is seen in newspapers, television, and technological gadgets such as cell phones. We perceive it as a tool for speeding time or distancing ourselves from what is going on in other people's lives.

Social media is a tool that has become immensely popular among all ages due to its user-friendly interface. The youth are the most prevalent social media user demographics, which is both remarkable and concerning.

Imagery from the media abounds in today's culture. We know this since we may see posters advertising well-known brands and the latest products almost anywhere we go, such as while driving on the highway. When we are drawn to advertisements, we may begin to imagine or visualise ourselves using them.

The media can tell us about a product, service, or message. Today, media influence is so powerful that it may easily influence public opinion both positively and negatively. We also live in a society that is heavily reliant on the media for entertainment and information. Indeed, pictures in the media have an effect on both people and society, especially women, men, teenagers, and young children.

Simultaneously, media such as television, broadens our perspective by providing us with access to facts from all around the world. Television may also provide us with a wide range of news and current happenings. It can also be a useful learning tool, guiding future generations in the proper direction.

The media has a large influence on our lives. We educate ourselves on a regular basis by staying up with the latest events. The news serves a crucial role in keeping us informed about current affairs and global happenings. For example, because of globalization, you can read about current happenings in the United States of America even if you live in India.

The media is the most significant communication tool. It aids in the delivery or dissemination of news. Although the media is also associated with spreading fake news, it also plays an important role in informing us about reality. We cannot deny that this world is filled with so many social problems that we require the media to spotlight these concerns so that the government or other individuals can take action to resolve these social issues.

Role Of Media

When it comes to the media, it is regarded as the fourth element of democracy. It's the most comprehensive repository of information on the globe. Everyone hope and expects the media to provide us with the most complete and accurate news in any situation. As a result, the media plays an important role in balancing all areas of our society.

It is crucial for teaching and informing global citizens about what is happening around the world. As a result, supplying readers with truthful and authentic news is vital for societal growth. The case of Aayushi Talvaar is a good illustration of how the media works.

Advantages Of Media

Education | The media educates the public. The mob learns about health issues, environmental preservation, and a variety of other relevant topics through television or radio programming.

Keeps Us Informed | People obtain the most recent news in a timely manner. Distance is not a barrier to providing knowledge to people from anywhere on the planet. People receive the daily latest news from media sites, which keep them current on the latest trends and happenings throughout the world.

Knowledge | The media can help you learn more about a variety of topics.

Amusement | It is a great source of entertainment. People are amused by music and television shows.

Disadvantages Of Media

Individualism | People spend far too much time watching or binge-watching stuff on the internet. As a result, their relationships with friends, family, and neighbours may suffer as a result.

Fraud and Cybercrime | The Internet is lurking with imposters, fraudsters, hackers, and other predators with the opportunity to commit criminal acts without the victims' knowledge.

Addiction | For most children and adults, some television shows and internet media can be quite addictive, resulting in a decrease in productivity.

Health Issues | Prolonged television viewing or internet bingeing can cause visual difficulties, and prolonged exposure to loud noises via headphones or earphones can cause hearing impairments.

Malware and Fake Profiles | Anyone can set up an anonymous account and pretend to be someone else. Anyone with access to such profiles might use them for malevolent purposes, such as spreading misinformation, which can harm the image of any targeted people or company.

Explore Career Options (By Industry)

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Data Administrator

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Bio Medical Engineer

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Ethical Hacker

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Geothermal Engineer

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Remote Sensing Technician

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Remote sensing scientists use remote sensing technology to support scientists in fields such as community planning, flight planning or the management of natural resources. Analysing data collected from aircraft, satellites or ground-based platforms using statistical analysis software, image analysis software or Geographic Information Systems (GIS) is a significant part of their work. Do you want to learn how to become remote sensing technician? There's no need to be concerned; we've devised a simple remote sensing technician career path for you. Scroll through the pages and read.

Budget Analyst

Budget analysis, in a nutshell, entails thoroughly analyzing the details of a financial budget. The budget analysis aims to better understand and manage revenue. Budget analysts assist in the achievement of financial targets, the preservation of profitability, and the pursuit of long-term growth for a business. Budget analysts generally have a bachelor's degree in accounting, finance, economics, or a closely related field. Knowledge of Financial Management is of prime importance in this career.

Underwriter

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Finance Executive

Product manager.

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Operations Manager

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Stock Analyst

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A Researcher is a professional who is responsible for collecting data and information by reviewing the literature and conducting experiments and surveys. He or she uses various methodological processes to provide accurate data and information that is utilised by academicians and other industry professionals. Here, we will discuss what is a researcher, the researcher's salary, types of researchers.

Welding Engineer

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Transportation Planner

A career as Transportation Planner requires technical application of science and technology in engineering, particularly the concepts, equipment and technologies involved in the production of products and services. In fields like land use, infrastructure review, ecological standards and street design, he or she considers issues of health, environment and performance. A Transportation Planner assigns resources for implementing and designing programmes. He or she is responsible for assessing needs, preparing plans and forecasts and compliance with regulations.

Environmental Engineer

Individuals who opt for a career as an environmental engineer are construction professionals who utilise the skills and knowledge of biology, soil science, chemistry and the concept of engineering to design and develop projects that serve as solutions to various environmental problems. 

Safety Manager

A Safety Manager is a professional responsible for employee’s safety at work. He or she plans, implements and oversees the company’s employee safety. A Safety Manager ensures compliance and adherence to Occupational Health and Safety (OHS) guidelines.

Conservation Architect

A Conservation Architect is a professional responsible for conserving and restoring buildings or monuments having a historic value. He or she applies techniques to document and stabilise the object’s state without any further damage. A Conservation Architect restores the monuments and heritage buildings to bring them back to their original state.

Structural Engineer

A Structural Engineer designs buildings, bridges, and other related structures. He or she analyzes the structures and makes sure the structures are strong enough to be used by the people. A career as a Structural Engineer requires working in the construction process. It comes under the civil engineering discipline. A Structure Engineer creates structural models with the help of computer-aided design software. 

Highway Engineer

Highway Engineer Job Description:  A Highway Engineer is a civil engineer who specialises in planning and building thousands of miles of roads that support connectivity and allow transportation across the country. He or she ensures that traffic management schemes are effectively planned concerning economic sustainability and successful implementation.

Field Surveyor

Are you searching for a Field Surveyor Job Description? A Field Surveyor is a professional responsible for conducting field surveys for various places or geographical conditions. He or she collects the required data and information as per the instructions given by senior officials. 

Orthotist and Prosthetist

Orthotists and Prosthetists are professionals who provide aid to patients with disabilities. They fix them to artificial limbs (prosthetics) and help them to regain stability. There are times when people lose their limbs in an accident. In some other occasions, they are born without a limb or orthopaedic impairment. Orthotists and prosthetists play a crucial role in their lives with fixing them to assistive devices and provide mobility.

Pathologist

A career in pathology in India is filled with several responsibilities as it is a medical branch and affects human lives. The demand for pathologists has been increasing over the past few years as people are getting more aware of different diseases. Not only that, but an increase in population and lifestyle changes have also contributed to the increase in a pathologist’s demand. The pathology careers provide an extremely huge number of opportunities and if you want to be a part of the medical field you can consider being a pathologist. If you want to know more about a career in pathology in India then continue reading this article.

Veterinary Doctor

Speech therapist, gynaecologist.

Gynaecology can be defined as the study of the female body. The job outlook for gynaecology is excellent since there is evergreen demand for one because of their responsibility of dealing with not only women’s health but also fertility and pregnancy issues. Although most women prefer to have a women obstetrician gynaecologist as their doctor, men also explore a career as a gynaecologist and there are ample amounts of male doctors in the field who are gynaecologists and aid women during delivery and childbirth. 

Audiologist

The audiologist career involves audiology professionals who are responsible to treat hearing loss and proactively preventing the relevant damage. Individuals who opt for a career as an audiologist use various testing strategies with the aim to determine if someone has a normal sensitivity to sounds or not. After the identification of hearing loss, a hearing doctor is required to determine which sections of the hearing are affected, to what extent they are affected, and where the wound causing the hearing loss is found. As soon as the hearing loss is identified, the patients are provided with recommendations for interventions and rehabilitation such as hearing aids, cochlear implants, and appropriate medical referrals. While audiology is a branch of science that studies and researches hearing, balance, and related disorders.

An oncologist is a specialised doctor responsible for providing medical care to patients diagnosed with cancer. He or she uses several therapies to control the cancer and its effect on the human body such as chemotherapy, immunotherapy, radiation therapy and biopsy. An oncologist designs a treatment plan based on a pathology report after diagnosing the type of cancer and where it is spreading inside the body.

Are you searching for an ‘Anatomist job description’? An Anatomist is a research professional who applies the laws of biological science to determine the ability of bodies of various living organisms including animals and humans to regenerate the damaged or destroyed organs. If you want to know what does an anatomist do, then read the entire article, where we will answer all your questions.

For an individual who opts for a career as an actor, the primary responsibility is to completely speak to the character he or she is playing and to persuade the crowd that the character is genuine by connecting with them and bringing them into the story. This applies to significant roles and littler parts, as all roles join to make an effective creation. Here in this article, we will discuss how to become an actor in India, actor exams, actor salary in India, and actor jobs. 

Individuals who opt for a career as acrobats create and direct original routines for themselves, in addition to developing interpretations of existing routines. The work of circus acrobats can be seen in a variety of performance settings, including circus, reality shows, sports events like the Olympics, movies and commercials. Individuals who opt for a career as acrobats must be prepared to face rejections and intermittent periods of work. The creativity of acrobats may extend to other aspects of the performance. For example, acrobats in the circus may work with gym trainers, celebrities or collaborate with other professionals to enhance such performance elements as costume and or maybe at the teaching end of the career.

Video Game Designer

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Depending on the video game designer job description and experience they may also have to lead a team and do the early testing of the game in order to suggest changes and find loopholes.

Radio Jockey

Radio Jockey is an exciting, promising career and a great challenge for music lovers. If you are really interested in a career as radio jockey, then it is very important for an RJ to have an automatic, fun, and friendly personality. If you want to get a job done in this field, a strong command of the language and a good voice are always good things. Apart from this, in order to be a good radio jockey, you will also listen to good radio jockeys so that you can understand their style and later make your own by practicing.

A career as radio jockey has a lot to offer to deserving candidates. If you want to know more about a career as radio jockey, and how to become a radio jockey then continue reading the article.

Choreographer

The word “choreography" actually comes from Greek words that mean “dance writing." Individuals who opt for a career as a choreographer create and direct original dances, in addition to developing interpretations of existing dances. A Choreographer dances and utilises his or her creativity in other aspects of dance performance. For example, he or she may work with the music director to select music or collaborate with other famous choreographers to enhance such performance elements as lighting, costume and set design.

Social Media Manager

A career as social media manager involves implementing the company’s or brand’s marketing plan across all social media channels. Social media managers help in building or improving a brand’s or a company’s website traffic, build brand awareness, create and implement marketing and brand strategy. Social media managers are key to important social communication as well.

Photographer

Photography is considered both a science and an art, an artistic means of expression in which the camera replaces the pen. In a career as a photographer, an individual is hired to capture the moments of public and private events, such as press conferences or weddings, or may also work inside a studio, where people go to get their picture clicked. Photography is divided into many streams each generating numerous career opportunities in photography. With the boom in advertising, media, and the fashion industry, photography has emerged as a lucrative and thrilling career option for many Indian youths.

An individual who is pursuing a career as a producer is responsible for managing the business aspects of production. They are involved in each aspect of production from its inception to deception. Famous movie producers review the script, recommend changes and visualise the story. 

They are responsible for overseeing the finance involved in the project and distributing the film for broadcasting on various platforms. A career as a producer is quite fulfilling as well as exhaustive in terms of playing different roles in order for a production to be successful. Famous movie producers are responsible for hiring creative and technical personnel on contract basis.

Copy Writer

In a career as a copywriter, one has to consult with the client and understand the brief well. A career as a copywriter has a lot to offer to deserving candidates. Several new mediums of advertising are opening therefore making it a lucrative career choice. Students can pursue various copywriter courses such as Journalism , Advertising , Marketing Management . Here, we have discussed how to become a freelance copywriter, copywriter career path, how to become a copywriter in India, and copywriting career outlook. 

In a career as a vlogger, one generally works for himself or herself. However, once an individual has gained viewership there are several brands and companies that approach them for paid collaboration. It is one of those fields where an individual can earn well while following his or her passion. 

Ever since internet costs got reduced the viewership for these types of content has increased on a large scale. Therefore, a career as a vlogger has a lot to offer. If you want to know more about the Vlogger eligibility, roles and responsibilities then continue reading the article. 

For publishing books, newspapers, magazines and digital material, editorial and commercial strategies are set by publishers. Individuals in publishing career paths make choices about the markets their businesses will reach and the type of content that their audience will be served. Individuals in book publisher careers collaborate with editorial staff, designers, authors, and freelance contributors who develop and manage the creation of content.

Careers in journalism are filled with excitement as well as responsibilities. One cannot afford to miss out on the details. As it is the small details that provide insights into a story. Depending on those insights a journalist goes about writing a news article. A journalism career can be stressful at times but if you are someone who is passionate about it then it is the right choice for you. If you want to know more about the media field and journalist career then continue reading this article.

Individuals in the editor career path is an unsung hero of the news industry who polishes the language of the news stories provided by stringers, reporters, copywriters and content writers and also news agencies. Individuals who opt for a career as an editor make it more persuasive, concise and clear for readers. In this article, we will discuss the details of the editor's career path such as how to become an editor in India, editor salary in India and editor skills and qualities.

Individuals who opt for a career as a reporter may often be at work on national holidays and festivities. He or she pitches various story ideas and covers news stories in risky situations. Students can pursue a BMC (Bachelor of Mass Communication) , B.M.M. (Bachelor of Mass Media) , or  MAJMC (MA in Journalism and Mass Communication) to become a reporter. While we sit at home reporters travel to locations to collect information that carries a news value.  

Corporate Executive

Are you searching for a Corporate Executive job description? A Corporate Executive role comes with administrative duties. He or she provides support to the leadership of the organisation. A Corporate Executive fulfils the business purpose and ensures its financial stability. In this article, we are going to discuss how to become corporate executive.

Multimedia Specialist

A multimedia specialist is a media professional who creates, audio, videos, graphic image files, computer animations for multimedia applications. He or she is responsible for planning, producing, and maintaining websites and applications. 

Quality Controller

A quality controller plays a crucial role in an organisation. He or she is responsible for performing quality checks on manufactured products. He or she identifies the defects in a product and rejects the product. 

A quality controller records detailed information about products with defects and sends it to the supervisor or plant manager to take necessary actions to improve the production process.

Production Manager

A QA Lead is in charge of the QA Team. The role of QA Lead comes with the responsibility of assessing services and products in order to determine that he or she meets the quality standards. He or she develops, implements and manages test plans. 

Process Development Engineer

The Process Development Engineers design, implement, manufacture, mine, and other production systems using technical knowledge and expertise in the industry. They use computer modeling software to test technologies and machinery. An individual who is opting career as Process Development Engineer is responsible for developing cost-effective and efficient processes. They also monitor the production process and ensure it functions smoothly and efficiently.

AWS Solution Architect

An AWS Solution Architect is someone who specializes in developing and implementing cloud computing systems. He or she has a good understanding of the various aspects of cloud computing and can confidently deploy and manage their systems. He or she troubleshoots the issues and evaluates the risk from the third party. 

Azure Administrator

An Azure Administrator is a professional responsible for implementing, monitoring, and maintaining Azure Solutions. He or she manages cloud infrastructure service instances and various cloud servers as well as sets up public and private cloud systems. 

Computer Programmer

Careers in computer programming primarily refer to the systematic act of writing code and moreover include wider computer science areas. The word 'programmer' or 'coder' has entered into practice with the growing number of newly self-taught tech enthusiasts. Computer programming careers involve the use of designs created by software developers and engineers and transforming them into commands that can be implemented by computers. These commands result in regular usage of social media sites, word-processing applications and browsers.

Information Security Manager

Individuals in the information security manager career path involves in overseeing and controlling all aspects of computer security. The IT security manager job description includes planning and carrying out security measures to protect the business data and information from corruption, theft, unauthorised access, and deliberate attack 

ITSM Manager

Automation test engineer.

An Automation Test Engineer job involves executing automated test scripts. He or she identifies the project’s problems and troubleshoots them. The role involves documenting the defect using management tools. He or she works with the application team in order to resolve any issues arising during the testing process. 

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Media Analysis – An Explanation for Undergraduates

Media analysis is a research methodology used in mass communication studies, media studies, cultural studies, and the social sciences. It is defined as the analysis and critique of media.

The aim of media analysis is to understand media’s potential to impact individuals and society. Media analysis has two main purposes:

• Critique of Media: It can identify how groups in society such as women and people of color are represented in the media to help us understand systemic racism and sexism, and can help expose media bias .
• Media Campaign Research: It can also help media companies identify gaps in the advertising landscape to better promote their own products.

What is Media Analysis?

Media analysis studies texts: books, letters, videos, television shows, blogs, movies, newspapers, etc. It looks directly at media texts (rather than interviewing media producers) and reflects on what they collectively say about an issue. Here are some useful scholarly definitions that you could use in an essay:

• Media analysis is the study of “what is said on a given subject in a given place at a given time” within the media (Lasswell, Lerner and Pool, 1952, p. 34) – this is one of the first ever definitions.
• “Content analysis is a research method that uses a set of procedures to make valid inferences from text” (Weber, 1990, p. 9)
• “Critical media analysis means thinking critically about the impact of the media on the distribution of power in society.” (Stocchetti & Kukkonen, 2011, p. 13)
• It “is a research technique that is based on measuring the amount of something (violence, negative portrayals of women, or whatever) in a representative sampling of some mass-mediated popular form of art” (Berger, 2005, p. 25)
• It is “a technique for gathering and analysing the content of text.” (Neuman, 1997, p. 272)

How to do Media Analysis

Media content analysis can be conducted in multiple ways. But, media analysis has two core elements that must always be looked at systematically: the text and its content.

The text is the thing you look at while conducting your analysis. Neuman (1997, p. 273) describes a text as: “anything written, visual, or spoken that serves as a medium for communication”. Usually, we try to look at a wide range of texts within a defined period of time (say, maybe all superhero movies in 2020; or, all newspaper articles published in national newspapers about Trump in July 2020). This helps increase the validity of the analysis. Texts can be:

• Newspaper articles
• Email chains
• Television shows
• Advertisements
• YouTube videos
• Etc. etc. etc.

The content is the ‘stuff’ that you analyze within the text. Neuman (1997, p. 273) defines content as “words, meanings, pictures, symbols, ideas, themes, or any message that can be communicated.” To analyze this content, we might count the amount of positive versus negative statements about someone, how a camera frames someone as powerful or weak, the amount of time someone is given to speak, and so forth. Generally, content can be broken down into four categories:

• Written: words, sentences, paragraphs, etc.
• Sonic / Audible: spoken words, music, sound effects, etc.
• Visual: Images, pictures, color schemes, camera angles, facial expressions, etc.
• Motive: The pace at which things move, the direction they move, etc.

Quantitative Techniques

‘Quantitative’ approaches to media analysis use measurable scientific approaches to analyze media texts. These approaches will involve counting exact numbers, ratios, percentages, etc. to get objective facts about media representation. Below are the two major quantitative approaches to media analysis.

1. Quantitative Content Analysis

Quantitative methods count the numbers of mentions, keywords, latent semantic keywords, etc. in order to create measurable comparisons. Comparisons can be made between media texts (e.g. “Which media are more inclusive of women?”, or between elements within a text (e.g. “What is the ratio between white and non-white representation within this text?”). Usually, software tools are employed during quantitative content analysis to create a reliable and objective overview of media representation.

2. Laswell’s Method

Laswell’s method is the oldest method of media analysis. For Laswell, you can do a simple critique of media representation by asking the following 5 questions:

• Who? Look at the media channel doing the communication. Are they respectable? Are they historically biased? Do they follow journalistic ethics? Who funds them?
• Says What? Look at what is being said. How does it frame the issue?
• In which Channel? Look at the means of communication. Is it television, blogs, podcasts, etc.? How does the channel / medium impact the message being communicated? Is it a medium that attracts millenials, or baby boomers?
• To Whom? Look at who the target audience is. What might this say about why the message is framed the way it is?
• With what Effect? Has the media had an impact on politics, public discourse, the growth of certain movements, or the increased sale of certain products?

3. Quantitative Approach – Advantages & Disadvantages

Advantages of a quantitative approach:

• It can seem more reliable because it provides objective figures.
• It provides direct measurable comparisons.

Disadvantages of a quantitative approach:

• Lack of context. Often, only subjective human analysis can identify how media manipulates people.
• Media analysis is about looking at how media is manipulative; it’s hard to use machines to pick up on the nuances of media techniques.

Qualitative Techniques

Qualitative methods are much more common for media analysis these days. Many researchers have realized it’s very hard to provide a deep analysis of media texts using hard scientific methods .

There are a lot of little human nuances in meda that require deep explanations and a critical human eye critiquing texts. This is where qualitative approaches are very beneficial. Below are the two major qualitative approaches to media analysis.

1. Social Semiotics

‘Semiotics’ is the study of signs and symbols. It was invented by Ferdinand de Saussure who explored how ‘signs’ create ‘meaning’. ‘Social semiotics’ is a more contemporary approach, which not only looks at signs. It also looks at how signs get their meaning from culture. For example, a red octagon doesn’t naturally mean ‘Stop sign’. But, in our culture, we know that it nearly always means that because it’s the meaning our culture gave to the sign. To do a Social Semiotic Analysis, closely examine the texts you want to analyse. Watch / read / listen to them and take notes on the contents:

• Sounds: What sounds are present and how do they influence the message? For example, if there is classical music, it may mean a different audience is appealed to than rap music. We know this because we have a finger on the pulse of our culture – we know what social groups rap music would appeal to.
• Words: Are there words or phrases that jump out to you for the way they frame particular groups? Take note of these words and phrases and how frequently they’re used.
• Images: How do the images influence us? If the color scheme is mostly blue, perhaps the text is designed to soothe and calm us. If there are images of someone in a white doctor’s coat, is it an advertisement trying to tell us that the product is backed by science? If there are low camera angles looking up at someone, is it trying to make that person appear powerful? Etc.

A social semiotic analysis would then create a group of themes to discuss. A theme might be: “Women are represented as powerful in this text.” Another might be: “Most dental advertisements use scientific language to convince viewers.”

2. Discourse Analysis

Discourse analysis explores discourses (messages circulating in society). It was created by Michel Foucault in the 1970s. It has become a very popular way of examining media texts to figure out how power is reproduced through media bias . Discourse analysis is very similar to social semiotics. In fact, I would recommend combining the two. However, discourse analysis is unique in that its focus is on power. It wants to explore how media silences some people and empowers others. Here are some unique aspects of a discourse analysis to look out for when looking at media texts:

• Who is silenced by the text? When closely examining your texts, think about who is absent in the text. This means not just looking at what’s said and shown. You also need to look at what isn’t said. What’s not shown is just as important as what is shown.
• What do silences say about the message? Once you know what isn’t said and shown, what can you infer from this? Is the media conveniently excluding certain points because they don’t adhere to capitalist consumer society? Are marginalized groups and their views missing from mainstream media?
• What is presumed as ‘true’ and what is presumed as ‘untrue’ within media messages? According to discourse analysis, truth is produced by discourse (the messages that circulate in society). So, discourse analysis critiques what is presumed to be true and untrue within media and how this might change over time.

3. Qualitative Approach – Advantages & Disadvantages 

Advantages of a qualitative approach:

• Human communication is very hard to measure quantitatively. Quantitative methods can’t pick up the subtle cultural, social and political messages in media.
• Qualitative research gives deep, detailed explanations using ‘thick description’ of data. It can be very convincing, if done well.

Disadvantages of a qualitative approach:

• Validity and authority is hard to achieve because researcher interpretation is central to this style of research.
• It has been accused of bias and hyper-subjectivity. Many people see it as a psudo-science where any researcher can come up with any results they want so long as their arguments are convincing. See: the grievance studies hoax.

Example of Media Analysis

“How do Car Advertisements on Television Represent Women?”

You gather all car advertisements in the national archives of advertising from the past 3 years. It’s 250 advertisements. You decide to conduct a media discourse analysis. You watch all advertisements, and take notes on:

• How many advertisements depict women
• What roles women take in the advertisements
• How women are spoken about in the advertisements

You review your notes, and find three themes:

• Women are only shown in 25% of advertisements
• Women are driving trucks in only 5% of advertisements
• When women are depicted, they’re predominantly sexualized and shown as objects of men’s desire

Strengths & Weaknesses of Media Analysis

• It helps to show how media contributes to social and cultural biases which could marginalize some members of society.
• It helps us reflect on power relationships.
• It can create a case to media departments about how best to advertise a product in the marketplace.
• It is often accused of having very little real-life relevance . A descriptive overview of media’s biases may be a good academic exercise, but it’s not the most desirable skill to have for future employers.
• There is so much media these days that it’s hard to get a snapshot of the whole media landscape. You usually have to zoom-in on small market subsets which are case studies that cannot provide broad overgeneralizations .

Altheide, D. & Schneider, C. (2013). Qualitative Media Analysis. Los Angeles: SAGE.

Berger, A. (2005). Media research techniques. Newbury Park, CA: Sage.

Fairclough, N. (2010). Critical analysis of media discourse. In: Thornham, S., Bassett, C., & Marris, P. (Eds.). Media studies: A reader . New York: NYU Press.

Kress, G. R., & Van Leeuwen, T. (2006). Reading images: The grammar of visual design . Sydney: Psychology Press.

Macnamara, J. (2005). Media content analysis: Its uses, benefits and Best Practice Methodology. Asia Pacific Public Relations Journal, 6 (1), 1– 34.

Neuman, W. L. (1997). Social research methods: qualitative and quantitative approaches. Needham Heights, MA: Allyn & Bacon

Stocchetti, M. & Kukkonen, K. (2011). Critical Media Analysis: An Introduction for Media Professionals. Frankfurt: Peter Yang.

Chris Drew (PhD)

Dr. Chris Drew is the founder of the Helpful Professor. He holds a PhD in education and has published over 20 articles in scholarly journals. He is the former editor of the Journal of Learning Development in Higher Education. [Image Descriptor: Photo of Chris]

• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 5 Top Tips for Succeeding at University
• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 50 Durable Goods Examples
• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 100 Consumer Goods Examples
• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 30 Globalization Pros and Cons

3 thoughts on “Media Analysis – An Explanation for Undergraduates”

Dear Chris, Thank you for mentioning our books. However, you have misspelled our names. ‘Stocchetti’ is with two ‘c’ and it is ‘Kukkonen’, and not ‘Kukkonon’

Matteo Stocchetti

Apologies – that’s been fixed. Thanks for stopping by and thanks for your useful book on Media Analysis!

Regards, Chris

I found this so interesting and useful as a media analyst in the making. Thanks to you Dr. Chris.

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Essay on Media: Short and Long Sample Essays

• Updated on  
• Dec 18, 2023

Media plays an important role in shaping our perceptions, influencing public opinion, and connecting individuals across the globe. The role of media in today’s modern world is not limited to just providing information. There are three basic purposes of media; inform, educate, and entertain. A society with free media allows it to have a social and cultural impact on it. Media offers us information about every activity going on in the world. Our smartphones, laptops, televisions, radios, and even public transportation have access to media, where we can watch news anytime and anywhere. Media not only influence our thoughts but can often manipulate our understanding of a particular topic. Continue reading essay on media to know more. Stay tuned!

Also Read: Social Media Bane or Boon

Also Read: Essay on Colonialism

Short Essay on Media

‘Media plays an important role in shaping our perceptions, influencing public opinion, and connecting individuals across the globe. Media includes different platforms such as television, radio, newspapers, and the internet. Media is considered a powerful tool to disseminate information and have social, cultural, and political influences on the masses.’

Some of the roles played by the media are:

• Informing the public through newspapers, news channels, and online portals.
• At the push of a button, media can provide us with a large source of information.
• Media has a significant impact on public opinion by framing issues, influencing perceptions, and shaping narratives.
• Some media platforms are considered political watchdogs, scrutinizing the actions of government officials and institutions. 
• Several media platforms rely on advertising revenue, and in turn, they provide a platform for businesses to promote their products and services.

Media can have both positive and negative impacts on an individual and society as a whole. Understanding the role of media and its limitations is important when watching or reading news. Media is meant for informational purposes. Its influence can vary from person to person. Media is a double-edged sword, which can have a negative or positive impact on our understanding, depending on how we perceive information.

Also Read: Essay on Social Issues

Long Essay on Media

‘Media is a great source of information. Some watch media for entertainment, while others for information or educational purposes. The way we perceive media can have a great impact on our understanding of a particular topic or information. In recent years, the influence of media has significantly increased. The role and influence of media is not limited and can take different forms. Newspapers and radio stations are some of the old and most preferred media sources as compared to television and internet media sources. The choices made by editors, the emphasis given to certain stories, and the narratives crafted can significantly impact how we perceive the world.

Types of Media

There are different types of media, which determine our choices.

News media comprises various platforms like SMS, blogs, email, internet, etc. These platforms are used to access and disseminate economic, social and political information. It offers new ways to develop business relationships with telecommunication companies that are capable of disseminating critical information that can change people’s lives.

Mass media includes print (newspapers, magazines), TV and radio. Due to the fast-paced TV and radio media platforms, there has been a significant decline in newspaper readership all over the world. However, there is a section of a group who still prefer newspapers as the best sources of information. On the other hand, TV and radio stations offer live information from different parts of the world.

Community Media

Community media focuses on the development and issues of a particular community. Some journalists work for community newspapers and radio stations within their community. They have their geographical limitations and sometimes are poorly resourced with immature journalists and editors.

What is the Role of Media?

‘Media plays multiple roles, educating and informing us about different fields. Media is not only there for news but also produces some amazing stories, documentaries, magazine programs and articles through its platforms.’

‘Media allows us to raise awareness and public voice against any unethical activity or decision of the government. Apart from sharing information, media has the power to be a catalyst for social change. It serves as a platform for advocacy, shedding light on injustices, and human rights violations, and inspiring collective action. 

We have witnessed how movements for equality and justice have gained momentum through the amplifying effect of media. As responsible citizens, we should support and engage with media that contributes to positive social change.

Different Roles of People in Media

Different people play different roles in the media and mass communication sector. 

• Board of Directors – Their job is to ensure that everyone within the organization fulfills their responsibilities within the given framework. They are the real policymakers within the organization. They are not responsible for day-to-day media programs. Their job is not to influence the work of editorial staff and junior journalists. 
• Media Manager – They are responsible for the formulation and implementation of policies for employees. They keep a check on what their media covers, how they have to do it, and what resources are required for everyday media coverage.
• Editors – There are different editorial teams, based on their roles and responsibilities. It includes editor-in-chief, special projects, financial, business, assignment, entertainment, etc. They are the gatekeepers because they are the final decision-makers on what will be published. They also guide journalists on the sources they would like to see in the story. 
• Sub-editors – They are an important part of a media house as they determine the ‘End product.’ Their role is to edit stories of structure, measure lengths of stories, check factual details, etc. They are responsible for writing news headlines and captions for photographs. These people have to work under strict deadlines. Because of this, their decision can be detrimental to the published stories.
• Reporter/ Journalist – They are the news hunters and gatherers. They make decisions on which stories to cover. It is critical to identify which journalists cover your type of issues and develop a relationship with them. 

Related Articles

Ans: Media plays an important role in shaping our perceptions, influencing public opinion, and connecting individuals across the globe. Media includes different platforms such as television, radio, newspapers, and the internet. 

Ans: There are three types of media: New media, Community media, and mass media.

Ans: Several people perform different roles in a media house, including reporters or journalists, sub-editors, editors, media managers, and the board of directors.

For more information on such interesting topics, visit our essay writing page and follow Leverage Edu .

Shiva Tyagi

With an experience of over a year, I've developed a passion for writing blogs on wide range of topics. I am mostly inspired from topics related to social and environmental fields, where you come up with a positive outcome.

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Why Media? What Do Media Do for Us?

Even a brief history of media can leave one breathless. The speed, reach, and power of the technology are humbling. The evolution can seem almost natural and inevitable, but it is important to stop and ask a basic question: Why? Why do media seem to play such an important role in our lives and our culture? With reflection, we can see that media fulfill several basic roles.

One obvious role is entertainment . Media can act as a springboard for our imaginations, a source of fantasy, and an outlet for escapism. In the 19th century, Victorian readers, disillusioned by the grimness of the Industrial Revolution, found themselves drawn into books that offered fantastic worlds of fairies and other unreal beings. In the first decade of the 21st century, American television viewers could relax at the end of a day by watching singers, both wonderful and terrible, compete to be idols or watch two football teams do battle. Media entertain and distract us in the midst of busy and hard lives.

Media can also provide information and education . Information can come in many forms, and often blurs the line with entertainment. Today, newspapers and news-oriented television and radio programs make available stories from across the globe, allowing readers or viewers in London to have access to voices and videos from Baghdad, Tokyo, or Buenos Aires. Books and magazines provide a more in-depth look at a wide range of subjects. Online encyclopedias have articles on topics from presidential nicknames to child prodigies to tongue-twisters in various languages. The Massachusetts Institute of Technology (MIT) has posted free lecture notes, exams, and audio and video recordings of classes on its OpenCourseWare website, allowing anyone with an Internet connection access to world-class professors.

Another useful aspect of media is its ability to act as a public forum for the discussion of important issues. In newspapers or other periodicals, letters to the editor allow readers to respond to journalists, or voice their opinions on the issues of the day. These letters have been an important part of U.S. newspapers even when the nation was a British colony, and they have served as a means of public discourse ever since. Blogs, discussion boards, and online comments are modern forums. Indeed, the Internet can be seen as a fundamentally democratic medium that allows people who can get online the ability to put their voices out there—though whether anyone will hear is another question.

Media can also serve to monitor government, business, and other institutions . Upton Sinclair’s 1906 novel The Jungle exposed the miserable conditions in the turn-of-the-century meatpacking industry. In the early 1970s, Washington Post reporters Bob Woodward and Carl Bernstein uncovered evidence of the Watergate break-in and subsequent cover-up, which eventually led to the resignation of then-president Richard Nixon. Online journalists today try to uphold the “watchdog” role of the media.

Thinking more deeply, we can recognize that certain media are better at certain roles. Media have characteristics that influence how we use them. While some forms of mass media are better suited to entertainment, others make more sense as a venue for spreading information. For example, in terms of print media, books are durable and able to contain lots of information, but are relatively slow and expensive to produce. In contrast, newspapers are comparatively cheaper and quicker to create, making them a better medium for the quick turnover of daily news. Television provides vastly more visual information than radio, and is more dynamic than a static printed page; it can also be used to broadcast live events to a nationwide audience, as in the annual State of the Union addresses given by the U.S. president. However, it is also a one-way medium—that is, it allows for very little direct person-to-person communication. In contrast, the Internet encourages public discussion of issues and allows nearly everyone who wants a voice to have one. However, the Internet is also largely unmoderated and uncurated. Users may have to wade through thousands of inane comments or misinformed amateur opinions in order to find quality information.

In the 1960s media theorist Marshall McLuhan took these ideas one step further, with the phrase “the medium is the message.” McLuhan emphasized that each medium delivers information in a different way and that content is fundamentally shaped by that medium. For example, although television news has the advantage of offering video and live coverage, making a story come vividly alive, it is also a faster-paced medium. That means stories get reported in different ways than print. A story told on television will often be more visual, have less information, and be able to offer less history and context than the same story covered in a monthly magazine. This feature of media technology leads to interesting arguments. For example, some people claim that television presents “dumbed down” information. Others disagree. In an essay about television’s effects on contemporary fiction, writer David Foster Wallace scoffed at the “reactionaries who regard TV as some malignancy visited on an innocent populace, sapping IQs and compromising SAT scores while we all sit there on ever fatter bottoms with little mesmerized spirals revolving in our eyes…Treating television as evil is just as reductive and silly as treating it like a toaster with pictures.” David Foster Wallace, A Supposedly Fun Thing I’ll Never Do Again (New York: Little Brown, 1997).

We do not have to cast value judgments but can affirm: People who get the majority of their news from a particular medium will have a particular view of the world shaped not just by the content of what they watch but also by its medium . Or, as computer scientist Alan Kay put it, “Each medium has a special way of representing ideas that emphasize particular ways of thinking and de-emphasize others” (Alan Kay, “The Infobahn is Not the Answer,” Wired , May 1994). The Internet has made this discussion even richer because it seems to hold all other media within it—print, radio, film, television and more. If indeed the medium is the message, the Internet provides us with an extremely interesting message to consider.

Media Communication, Convergence and Literacy Copyright © by Enyonam Osei-Hwere and Patrick Osei-Hwere is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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1.3 The Evolution of Media

Learning objectives.

• Identify four roles the media performs in our society.
• Recognize events that affected the adoption of mass media.
• Explain how different technological transitions have shaped media industries.

In 2010, Americans could turn on their television and find 24-hour news channels as well as music videos, nature documentaries, and reality shows about everything from hoarders to fashion models. That’s not to mention movies available on demand from cable providers or television and video available online for streaming or downloading. Half of U.S. households receive a daily newspaper, and the average person holds 1.9 magazine subscriptions (State of the Media, 2004) (Bilton, 2007). A University of California, San Diego study claimed that U.S. households consumed a total of approximately 3.6 zettabytes of information in 2008—the digital equivalent of a 7-foot high stack of books covering the entire United States—a 350 percent increase since 1980 (Ramsey, 2009). Americans are exposed to media in taxicabs and buses, in classrooms and doctors’ offices, on highways, and in airplanes. We can begin to orient ourselves in the information cloud through parsing what roles the media fills in society, examining its history in society, and looking at the way technological innovations have helped bring us to where we are today.

What Does Media Do for Us?

Media fulfills several basic roles in our society. One obvious role is entertainment. Media can act as a springboard for our imaginations, a source of fantasy, and an outlet for escapism. In the 19th century, Victorian readers disillusioned by the grimness of the Industrial Revolution found themselves drawn into fantastic worlds of fairies and other fictitious beings. In the first decade of the 21st century, American television viewers could peek in on a conflicted Texas high school football team in Friday Night Lights ; the violence-plagued drug trade in Baltimore in The Wire ; a 1960s-Manhattan ad agency in Mad Men ; or the last surviving band of humans in a distant, miserable future in Battlestar Galactica . Through bringing us stories of all kinds, media has the power to take us away from ourselves.

Media can also provide information and education. Information can come in many forms, and it may sometimes be difficult to separate from entertainment. Today, newspapers and news-oriented television and radio programs make available stories from across the globe, allowing readers or viewers in London to access voices and videos from Baghdad, Tokyo, or Buenos Aires. Books and magazines provide a more in-depth look at a wide range of subjects. The free online encyclopedia Wikipedia has articles on topics from presidential nicknames to child prodigies to tongue twisters in various languages. The Massachusetts Institute of Technology (MIT) has posted free lecture notes, exams, and audio and video recordings of classes on its OpenCourseWare website, allowing anyone with an Internet connection access to world-class professors.

Another useful aspect of media is its ability to act as a public forum for the discussion of important issues. In newspapers or other periodicals, letters to the editor allow readers to respond to journalists or to voice their opinions on the issues of the day. These letters were an important part of U.S. newspapers even when the nation was a British colony, and they have served as a means of public discourse ever since. The Internet is a fundamentally democratic medium that allows everyone who can get online the ability to express their opinions through, for example, blogging or podcasting—though whether anyone will hear is another question.

Similarly, media can be used to monitor government, business, and other institutions. Upton Sinclair’s 1906 novel The Jungle exposed the miserable conditions in the turn-of-the-century meatpacking industry; and in the early 1970s, Washington Post reporters Bob Woodward and Carl Bernstein uncovered evidence of the Watergate break-in and subsequent cover-up, which eventually led to the resignation of President Richard Nixon. But purveyors of mass media may be beholden to particular agendas because of political slant, advertising funds, or ideological bias, thus constraining their ability to act as a watchdog. The following are some of these agendas:

• Entertaining and providing an outlet for the imagination
• Educating and informing
• Serving as a public forum for the discussion of important issues
• Acting as a watchdog for government, business, and other institutions

It’s important to remember, though, that not all media are created equal. While some forms of mass communication are better suited to entertainment, others make more sense as a venue for spreading information. In terms of print media, books are durable and able to contain lots of information, but are relatively slow and expensive to produce; in contrast, newspapers are comparatively cheaper and quicker to create, making them a better medium for the quick turnover of daily news. Television provides vastly more visual information than radio and is more dynamic than a static printed page; it can also be used to broadcast live events to a nationwide audience, as in the annual State of the Union address given by the U.S. president. However, it is also a one-way medium—that is, it allows for very little direct person-to-person communication. In contrast, the Internet encourages public discussion of issues and allows nearly everyone who wants a voice to have one. However, the Internet is also largely unmoderated. Users may have to wade through thousands of inane comments or misinformed amateur opinions to find quality information.

The 1960s media theorist Marshall McLuhan took these ideas one step further, famously coining the phrase “ the medium is the message (McLuhan, 1964).” By this, McLuhan meant that every medium delivers information in a different way and that content is fundamentally shaped by the medium of transmission. For example, although television news has the advantage of offering video and live coverage, making a story come alive more vividly, it is also a faster-paced medium. That means more stories get covered in less depth. A story told on television will probably be flashier, less in-depth, and with less context than the same story covered in a monthly magazine; therefore, people who get the majority of their news from television may have a particular view of the world shaped not by the content of what they watch but its medium . Or, as computer scientist Alan Kay put it, “Each medium has a special way of representing ideas that emphasize particular ways of thinking and de-emphasize others (Kay, 1994).” Kay was writing in 1994, when the Internet was just transitioning from an academic research network to an open public system. A decade and a half later, with the Internet firmly ensconced in our daily lives, McLuhan’s intellectual descendants are the media analysts who claim that the Internet is making us better at associative thinking, or more democratic, or shallower. But McLuhan’s claims don’t leave much space for individual autonomy or resistance. In an essay about television’s effects on contemporary fiction, writer David Foster Wallace scoffed at the “reactionaries who regard TV as some malignancy visited on an innocent populace, sapping IQs and compromising SAT scores while we all sit there on ever fatter bottoms with little mesmerized spirals revolving in our eyes…. Treating television as evil is just as reductive and silly as treating it like a toaster with pictures (Wallace, 1997).” Nonetheless, media messages and technologies affect us in countless ways, some of which probably won’t be sorted out until long in the future.

A Brief History of Mass Media and Culture

Until Johannes Gutenberg’s 15th-century invention of the movable type printing press, books were painstakingly handwritten and no two copies were exactly the same. The printing press made the mass production of print media possible. Not only was it much cheaper to produce written material, but new transportation technologies also made it easier for texts to reach a wide audience. It’s hard to overstate the importance of Gutenberg’s invention, which helped usher in massive cultural movements like the European Renaissance and the Protestant Reformation. In 1810, another German printer, Friedrich Koenig, pushed media production even further when he essentially hooked the steam engine up to a printing press, enabling the industrialization of printed media. In 1800, a hand-operated printing press could produce about 480 pages per hour; Koenig’s machine more than doubled this rate. (By the 1930s, many printing presses could publish 3,000 pages an hour.)

This increased efficiency went hand in hand with the rise of the daily newspaper. The newspaper was the perfect medium for the increasingly urbanized Americans of the 19th century, who could no longer get their local news merely through gossip and word of mouth. These Americans were living in unfamiliar territory, and newspapers and other media helped them negotiate the rapidly changing world. The Industrial Revolution meant that some people had more leisure time and more money, and media helped them figure out how to spend both. Media theorist Benedict Anderson has argued that newspapers also helped forge a sense of national identity by treating readers across the country as part of one unified community (Anderson, 1991).

In the 1830s, the major daily newspapers faced a new threat from the rise of penny papers, which were low-priced broadsheets that served as a cheaper, more sensational daily news source. They favored news of murder and adventure over the dry political news of the day. While newspapers catered to a wealthier, more educated audience, the penny press attempted to reach a wide swath of readers through cheap prices and entertaining (often scandalous) stories. The penny press can be seen as the forerunner to today’s gossip-hungry tabloids.

The penny press appealed to readers’ desires for lurid tales of murder and scandal.

Wikimedia Commons – public domain.

In the early decades of the 20th century, the first major nonprint form of mass media—radio—exploded in popularity. Radios, which were less expensive than telephones and widely available by the 1920s, had the unprecedented ability of allowing huge numbers of people to listen to the same event at the same time. In 1924, Calvin Coolidge’s preelection speech reached more than 20 million people. Radio was a boon for advertisers, who now had access to a large and captive audience. An early advertising consultant claimed that the early days of radio were “a glorious opportunity for the advertising man to spread his sales propaganda” because of “a countless audience, sympathetic, pleasure seeking, enthusiastic, curious, interested, approachable in the privacy of their homes (Briggs & Burke, 2005).” The reach of radio also meant that the medium was able to downplay regional differences and encourage a unified sense of the American lifestyle—a lifestyle that was increasingly driven and defined by consumer purchases. “Americans in the 1920s were the first to wear ready-made, exact-size clothing…to play electric phonographs, to use electric vacuum cleaners, to listen to commercial radio broadcasts, and to drink fresh orange juice year round (Mintz, 2007).” This boom in consumerism put its stamp on the 1920s and also helped contribute to the Great Depression of the 1930s (Library of Congress). The consumerist impulse drove production to unprecedented levels, but when the Depression began and consumer demand dropped dramatically, the surplus of production helped further deepen the economic crisis, as more goods were being produced than could be sold.

The post–World War II era in the United States was marked by prosperity, and by the introduction of a seductive new form of mass communication: television. In 1946, about 17,000 televisions existed in the United States; within 7 years, two-thirds of American households owned at least one set. As the United States’ gross national product (GNP) doubled in the 1950s, and again in the 1960s, the American home became firmly ensconced as a consumer unit; along with a television, the typical U.S. household owned a car and a house in the suburbs, all of which contributed to the nation’s thriving consumer-based economy (Briggs & Burke, 2005). Broadcast television was the dominant form of mass media, and the three major networks controlled more than 90 percent of the news programs, live events, and sitcoms viewed by Americans. Some social critics argued that television was fostering a homogenous, conformist culture by reinforcing ideas about what “normal” American life looked like. But television also contributed to the counterculture of the 1960s. The Vietnam War was the nation’s first televised military conflict, and nightly images of war footage and war protesters helped intensify the nation’s internal conflicts.

Broadcast technology, including radio and television, had such a hold on the American imagination that newspapers and other print media found themselves having to adapt to the new media landscape. Print media was more durable and easily archived, and it allowed users more flexibility in terms of time—once a person had purchased a magazine, he or she could read it whenever and wherever. Broadcast media, in contrast, usually aired programs on a fixed schedule, which allowed it to both provide a sense of immediacy and fleetingness. Until the advent of digital video recorders in the late 1990s, it was impossible to pause and rewind a live television broadcast.

The media world faced drastic changes once again in the 1980s and 1990s with the spread of cable television. During the early decades of television, viewers had a limited number of channels to choose from—one reason for the charges of homogeneity. In 1975, the three major networks accounted for 93 percent of all television viewing. By 2004, however, this share had dropped to 28.4 percent of total viewing, thanks to the spread of cable television. Cable providers allowed viewers a wide menu of choices, including channels specifically tailored to people who wanted to watch only golf, classic films, sermons, or videos of sharks. Still, until the mid-1990s, television was dominated by the three large networks. The Telecommunications Act of 1996, an attempt to foster competition by deregulating the industry, actually resulted in many mergers and buyouts that left most of the control of the broadcast spectrum in the hands of a few large corporations. In 2003, the Federal Communications Commission (FCC) loosened regulation even further, allowing a single company to own 45 percent of a single market (up from 25 percent in 1982).

Technological Transitions Shape Media Industries

New media technologies both spring from and cause social changes. For this reason, it can be difficult to neatly sort the evolution of media into clear causes and effects. Did radio fuel the consumerist boom of the 1920s, or did the radio become wildly popular because it appealed to a society that was already exploring consumerist tendencies? Probably a little bit of both. Technological innovations such as the steam engine, electricity, wireless communication, and the Internet have all had lasting and significant effects on American culture. As media historians Asa Briggs and Peter Burke note, every crucial invention came with “a change in historical perspectives.” Electricity altered the way people thought about time because work and play were no longer dependent on the daily rhythms of sunrise and sunset; wireless communication collapsed distance; the Internet revolutionized the way we store and retrieve information.

The transatlantic telegraph cable made nearly instantaneous communication between the United States and Europe possible for the first time in 1858.

Amber Case – 1858 trans-Atlantic telegraph cable route – CC BY-NC 2.0.

The contemporary media age can trace its origins back to the electrical telegraph, patented in the United States by Samuel Morse in 1837. Thanks to the telegraph, communication was no longer linked to the physical transportation of messages; it didn’t matter whether a message needed to travel 5 or 500 miles. Suddenly, information from distant places was nearly as accessible as local news, as telegraph lines began to stretch across the globe, making their own kind of World Wide Web. In this way, the telegraph acted as the precursor to much of the technology that followed, including the telephone, radio, television, and Internet. When the first transatlantic cable was laid in 1858, allowing nearly instantaneous communication from the United States to Europe, the London Times described it as “the greatest discovery since that of Columbus, a vast enlargement…given to the sphere of human activity.”

Not long afterward, wireless communication (which eventually led to the development of radio, television, and other broadcast media) emerged as an extension of telegraph technology. Although many 19th-century inventors, including Nikola Tesla, were involved in early wireless experiments, it was Italian-born Guglielmo Marconi who is recognized as the developer of the first practical wireless radio system. Many people were fascinated by this new invention. Early radio was used for military communication, but soon the technology entered the home. The burgeoning interest in radio inspired hundreds of applications for broadcasting licenses from newspapers and other news outlets, retail stores, schools, and even cities. In the 1920s, large media networks—including the National Broadcasting Company (NBC) and the Columbia Broadcasting System (CBS)—were launched, and they soon began to dominate the airwaves. In 1926, they owned 6.4 percent of U.S. broadcasting stations; by 1931, that number had risen to 30 percent.

Gone With the Wind defeated The Wizard of Oz to become the first color film ever to win the Academy Award for Best Picture in 1939.

Wikimedia Commons – public domain; Wikimedia Commons – public domain.

In addition to the breakthroughs in audio broadcasting, inventors in the 1800s made significant advances in visual media. The 19th-century development of photographic technologies would lead to the later innovations of cinema and television. As with wireless technology, several inventors independently created a form of photography at the same time, among them the French inventors Joseph Niépce and Louis Daguerre and the British scientist William Henry Fox Talbot. In the United States, George Eastman developed the Kodak camera in 1888, anticipating that Americans would welcome an inexpensive, easy-to-use camera into their homes as they had with the radio and telephone. Moving pictures were first seen around the turn of the century, with the first U.S. projection-hall opening in Pittsburgh in 1905. By the 1920s, Hollywood had already created its first stars, most notably Charlie Chaplin; by the end of the 1930s, Americans were watching color films with full sound, including Gone With the Wind and The Wizard of Oz .

Television—which consists of an image being converted to electrical impulses, transmitted through wires or radio waves, and then reconverted into images—existed before World War II, but gained mainstream popularity in the 1950s. In 1947, there were 178,000 television sets made in the United States; 5 years later, 15 million were made. Radio, cinema, and live theater declined because the new medium allowed viewers to be entertained with sound and moving pictures in their homes. In the United States, competing commercial stations (including the radio powerhouses of CBS and NBC) meant that commercial-driven programming dominated. In Great Britain, the government managed broadcasting through the British Broadcasting Corporation (BBC). Funding was driven by licensing fees instead of advertisements. In contrast to the U.S. system, the BBC strictly regulated the length and character of commercials that could be aired. However, U.S. television (and its increasingly powerful networks) still dominated. By the beginning of 1955, there were around 36 million television sets in the United States, but only 4.8 million in all of Europe. Important national events, broadcast live for the first time, were an impetus for consumers to buy sets so they could witness the spectacle; both England and Japan saw a boom in sales before important royal weddings in the 1950s.

In the 1960s, the concept of a useful portable computer was still a dream; huge mainframes were required to run a basic operating system.

In 1969, management consultant Peter Drucker predicted that the next major technological innovation would be an electronic appliance that would revolutionize the way people lived just as thoroughly as Thomas Edison’s light bulb had. This appliance would sell for less than a television set and be “capable of being plugged in wherever there is electricity and giving immediate access to all the information needed for school work from first grade through college.” Although Drucker may have underestimated the cost of this hypothetical machine, he was prescient about the effect these machines—personal computers—and the Internet would have on education, social relationships, and the culture at large. The inventions of random access memory (RAM) chips and microprocessors in the 1970s were important steps to the Internet age. As Briggs and Burke note, these advances meant that “hundreds of thousands of components could be carried on a microprocessor.” The reduction of many different kinds of content to digitally stored information meant that “print, film, recording, radio and television and all forms of telecommunications [were] now being thought of increasingly as part of one complex.” This process, also known as convergence, is a force that’s affecting media today.

Key Takeaways

Media fulfills several roles in society, including the following:

• entertaining and providing an outlet for the imagination,
• educating and informing,
• serving as a public forum for the discussion of important issues, and
• acting as a watchdog for government, business, and other institutions.
• Johannes Gutenberg’s invention of the printing press enabled the mass production of media, which was then industrialized by Friedrich Koenig in the early 1800s. These innovations led to the daily newspaper, which united the urbanized, industrialized populations of the 19th century.
• In the 20th century, radio allowed advertisers to reach a mass audience and helped spur the consumerism of the 1920s—and the Great Depression of the 1930s. After World War II, television boomed in the United States and abroad, though its concentration in the hands of three major networks led to accusations of homogenization. The spread of cable and subsequent deregulation in the 1980s and 1990s led to more channels, but not necessarily to more diverse ownership.
• Transitions from one technology to another have greatly affected the media industry, although it is difficult to say whether technology caused a cultural shift or resulted from it. The ability to make technology small and affordable enough to fit into the home is an important aspect of the popularization of new technologies.

Choose two different types of mass communication—radio shows, television broadcasts, Internet sites, newspaper advertisements, and so on—from two different kinds of media. Make a list of what role(s) each one fills, keeping in mind that much of what we see, hear, or read in the mass media has more than one aspect. Then, answer the following questions. Each response should be a minimum of one paragraph.

• To which of the four roles media plays in society do your selections correspond? Why did the creators of these particular messages present them in these particular ways and in these particular mediums?
• What events have shaped the adoption of the two kinds of media you selected?
• How have technological transitions shaped the industries involved in the two kinds of media you have selected?

Anderson, Benedict Imagined Communities: Reflections on the Origin and Spread of Nationalism , (London: Verso, 1991).

Bilton, Jim. “The Loyalty Challenge: How Magazine Subscriptions Work,” In Circulation , January/February 2007.

Briggs and Burke, Social History of the Media .

Briggs, Asa and Peter Burke, A Social History of the Media: From Gutenberg to the Internet (Malden, MA: Polity Press, 2005).

Kay, Alan. “The Infobahn Is Not the Answer,” Wired , May 1994.

Library of Congress, “Radio: A Consumer Product and a Producer of Consumption,” Coolidge-Consumerism Collection, http://lcweb2.loc.gov:8081/ammem/amrlhtml/inradio.html .

McLuhan, Marshall. Understanding Media: The Extensions of Man , (New York: McGraw-Hill, 1964).

Mintz, Steven “The Jazz Age: The American 1920s: The Formation of Modern American Mass Culture,” Digital History , 2007, http://www.digitalhistory.uh.edu/database/article_display.cfm?hhid=454 .

Ramsey, Doug. “UC San Diego Experts Calculate How Much Information Americans Consume” UC San Diego News Center, December 9, 2009, http://ucsdnews.ucsd.edu/newsrel/general/12-09Information.asp .

State of the Media, project for Excellence in Journalism, The State of the News Media 2004 , http://www.stateofthemedia.org/2004/ .

Wallace, David Foster “E Unibus Pluram: Television and U.S. Fiction,” in A Supposedly Fun Thing I’ll Never Do Again (New York: Little Brown, 1997).

Understanding Media and Culture Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Chapter 2: Media Writing–Conventions, Culture, and Style

9 Media writing skills and characteristics

Writing for the media can be difficult, especially for beginners. Practicing the following skills will help you improve the quality of your work.

Knowledge of AP Style

Most media outlets use AP style—the style established and constantly updated by the Associated Press—as the foundation for basic news and media writing. AP style provides consistency in writing across media outlets and publications. You should purchase the latest edition of the AP stylebook and familiarize yourself with it because you will be required to write in this manner for messages intended for media outlets. The stylebook is available both online and in hard copy. In general, AP style has evolved to ensure that media writing is accurate, impartial, and clear to the audience.

Knowledge of grammar and punctuation

Audiences hold media and strategic communication professionals to a high standard when it comes to knowledge of grammar and punctuation. To assist you in learning how to write for the media, here are a few basic grammar and punctuation rules:

• Use simple sentences that follow the subject, verb, object order (example: Maria attended the press conference).
• Use active, not passive voice. Active voice helps with clarity and concise writing. (Passive voice: The press release was completed by Brian. Active voice: Brian completed the press release.)
• affect, effect
• they’re, their, there
• accept, except
• Set off modifiers (words or clauses that provide further description) The publicist, who works for Ogilvy, arrived late to the meeting.
• Separate an introductory phrase or word While studying, I listened to music.
• Before a conjunction I want to go, but I have to study.
• When writing a series of items (three or more) She bought shoes, food, and a movie.

Watch the video below of Jenny Patton, senior lecturer in the English department at The Ohio State University. She discusses common grammatical errors and tips to improve your writing.

Grammatical Errors with Jenny Patton

Ability to simplify information

As a media or strategic communication professional, you will need to synthesize and make sense of a great deal of information for your audience, often under a strict deadline. This takes strategy, good storytelling skills, and the ability to focus on the essential information. Audiences respond better to information that is presented in a logical order that supports the overall narrative.

Focus on accuracy and details

When you write for the media, you represent not only your personal brand but also the broader organization for which you’re producing content. Precise writing and transparency give newsrooms credibility; misinformation can severely diminish the integrity of the media outlet. Selecting appropriate sources and verifying information obtained from those sources, referred to as fact checking, can help minimize inaccurate writing. Accuracy also means using proper grammar and language appropriate to the audience.

Ensuring accurate reporting and writing can be challenging. Fast-paced media environments make it tremendously difficult to thoroughly gather information and fact check it in a short amount of time. For example, in 2013, during coverage of the Boston Marathon bombings, reports of five additional explosives found in the area were later found to be false. In addition, the  New York Post  ran a photo on its front page of two men that it alleged were the suspects that federal investigators were searching for at the time. The men were innocent, and while the Post  apologized for the error, the men later sued the media outlet for defamation (Wemple, 2014).

Outstanding attention to detail is necessary in order to catch errors in content, grammar, and punctuation. Taking the time to slowly review your message will save you from the consequences of misinformation or careless errors. Similarly, a big part of the writing process involves editing and revising your work, either by you or by an editor. Few writers can produce material that cannot be improved or does not need to be altered for style or content reasons.

Objectivity

Objectivity is one of the principles of journalism, according to the code of ethics of the Society of Professional Journalists (2014). Media writing should provide well-rounded analyses and stories that include all major perspectives. If you present one organization’s point of view, you should also quote one of its competitors or discuss the contrarian perspective for balance. With the exception of opinion columns and blogs, writers should not express their personal opinions on a story or event. Instead, they should write objectively, presenting the facts and leaving it up the audience to decide how to feel about the information.

Some professionals believe that objective journalism does not exist because humans are innately biased creatures (Hare, 2013). It is true that a writer’s biases can become apparent in his or her writing. However, media professionals should aspire to absolute objectivity. To achieve this, it helps to have a third party read your article or message to minimize biased writing.

Media professionals generally write for a large, mainstream audience. Clear and concise writing makes it easier for a wide variety of groups to understand the core message. Complex sentence structures and jargon that you might find in traditional academic writing are not appropriate for diverse populations. Use simple sentences to get your point across.

Writing for Strategic Communication Industries Copyright © 2016 by Jasmine Roberts is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License , except where otherwise noted.

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Media Literacy in the Modern Age

How to understand the messages we observe all day every day

Cynthia Vinney, PhD is an expert in media psychology and a published scholar whose work has been published in peer-reviewed psychology journals.

Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital.

Morsa Images / Getty Images

How to Practice Media Literacy

Media literacy is the ability to apply critical thinking skills to the messages, signs, and symbols transmitted through mass media .

We live in a world that is saturated with media of all kinds, from newspapers to radio to television to the internet. Media literacy enables us to understand and evaluate all of the media messages we encounter on a daily basis, empowering us to make better choices about what we choose to read, watch, and listen to. It also helps us become smarter, more discerning members of society.

Media literacy is seen as an essential 21st-century skill by educators and scholars, including media psychologists . In fact, the mission statement of Division 46 of the American Psychological Association , the Society for Media Psychology and Technology , includes support for the development of media literacy.

Despite this, many people still dismiss media as harmless entertainment and claim they aren't influenced by its messages. However, research findings consistently demonstrate that people are impacted by the media messages they consume.

Media literacy interventions and education help children and adults recognize the influence media has and give them the knowledge and tools to mitigate its impact.

History of Media Literacy

The earliest attempts at media literacy education are often traced back to the British Film Institute's push in the late 1920s and early 1930s to teach analytical skills to media users. Around the same time in America, the Wisconsin Association for Better Broadcasters sought to teach citizens to be more critical consumers of media.

However, the goal of these initial media literacy efforts, which continued into the 1960s, was to protect students from media by warning them against its consumption. Despite this perspective, the dominance of media—and television in particular—continued to grow, even as interest in media literacy education waned.

More recently, the advent of the internet and portable technologies that enable us to consume media anywhere and anytime has led to a resurgence in the call for media literacy. Yet the goal is no longer to prevent people from using media, but to help them become more informed, thoughtful media consumers.

Although media literacy education has now become accepted and successful in English-speaking countries including Australia, Canada, and Britain, it has yet to become a standard part of the curriculum in the United States, where a lack of centralization has led to a scattershot approach to teaching practical media literacy skills.

Impact of Media Literacy

Despite America's lack of a standardized media literacy curriculum, study after study has shown the value of teaching people of all ages media literacy skills.

For example, a review of the research on media literacy education and reduction in racial and ethnic stereotypes found that children as young as 12 can be trained to recognize bias in media depictions of race and ethnicity and understand the harm it can cause.

Though the authors note that this topic is still understudied, they observe that the evidence suggests media literacy education can help adolescents become sensitive to prejudice and learn to appreciate diversity.

Meanwhile, multiple studies have shown that media literacy interventions reduce body dissatisfaction that can be the result of the consumption of media messages.

In one investigation, adolescent girls were shown an intervention video by the Dove Self-Esteem Fund before being shown images of ultra-thin models. While a control group reported lower body satisfaction and body esteem after viewing the images of the models, the group that viewed the intervention first didn't experience these negative effects.

Similarly, another study showed college women (who were at high risk for eating disorders ) reported less body dissatisfaction, a lower desire to be thin, and reduced internalization of societal beauty standards after participating in a media literacy intervention. The researchers concluded that media literacy training could help prevent eating disorders in high-risk individuals.

Moreover, studies have shown that media literacy education can help people better discern the truth of media claims, enabling them to detect "fake news" and make more informed decisions.

For instance, research into young adults' assessment of the accuracy of claims on controversial public issues was improved if the subjects had been exposed to media literacy education. In addition, another study showed that only people who underwent media literacy training engaged in critical social media posting practices that prevented them from posting false information about the COVID-19 pandemic.

The evidence for the benefits of media literacy suggests it is valuable for people of all ages to learn to be critical media consumers. Media scholar W. James Potter observes that all media messages include four dimensions:

• Cognitive : the information that is being conveyed
• Emotional : the underlying feelings that are being expressed
• Aesthetic: the overall precision and artistry of the message
• Moral : the values being conveyed through the message

Media psychologist Karen Dill-Shackleford suggests that we can use these four dimensions as a jumping off point to improve our media literacy skills. For example, let's say while streaming videos online we're exposed to an advertisement for a miracle weight loss drug. In order to better evaluate what the ad is really trying to tell us, we can break it down as follows:

• On the cognitive dimension we can assess what information the ad is conveying to us by asking some of the following questions: What does the ad promise the drug will do? Does it seem likely the drug can deliver on those promises? Who would need this kind of drug?
• On the emotional dimension, we can evaluate the feelings the creator of the ad wants us to feel: Do they want us to feel insecure about our weight? Do they want us to imagine the positive ways this drug could change our lives? Do they want us to envision the satisfaction we would feel after the drug delivers its quick fix?
• On the aesthetic dimension, we can determine how the ad employs messages and images to make us believe the product will deliver on its promises: Does the ad show "before" and "after" images of someone who supposedly took the drug? Does the "before" image look sad and the "after" image happy? Does the ad offer testimonials from people that are identified as experts?
• On the moral dimension, we can examine what the ad makers wanted to say: Are they equating thinness with happiness? Are they sending the message that it's a moral failing when someone is overweight? Are they saying that one has to be thin to be loved and respected?

This is one avenue for learning to practice media literacy in everyday life. Remember, the purpose of media literacy isn't to enjoy media less, it's to give people the tools to be active media consumers.

Not only will media literacy enable you to detect, analyze, and evaluate negative or false media messages, it will actually enable you to enjoy media more because it puts control over the media back into your hands. And research shows this is likely to increase your health and happiness.

About the Society for Media Psychology & Technology . Society for Media Psychology & Technology, Division 46 of the American Psychological Association. 2013.

Dill-Shackleford KE.  How Fantasy Becomes Reality . New York: Oxford University Press; 2009.

Arke ET. Media Literacy: History, Progress, and Future Hopes . In: Dill-Shackleford KE, ed.  The Oxford Handbook Of Media Psychology . 1st ed. New York: Oxford University Press; 2012. doi:10.1093/oxfordhb/9780195398809.013.0006

Scharrer E, Ramasubramanian S. Intervening in the Media's Influence on Stereotypes of Race and Ethnicity: The Role of Media Literacy Education .  Journal of Social Issues . 2015;71(1):171-185. doi:10.1111/josi.12103

Halliwell E, Easun A, Harcourt D. Body dissatisfaction: Can a short media literacy message reduce negative media exposure effects amongst adolescent girls?  Br J Health Psychol . 2011;16(2):396-403. doi:10.1348/135910710x515714

Coughlin JW, Kalodner C. Media literacy as a prevention intervention for college women at low- or high-risk for eating disorders .  Body Image . 2006;3(1):35-43. doi:10.1016/j.bodyim.2006.01.001

Kahne J, Bowyer B. Educating for Democracy in a Partisan Age: Confronting the Challenges of Motivated Reasoning and Misinformation .  Am Educ Res J . 2016;54(1):3-34. doi:10.3102/0002831216679817

Melki J, Tamim H, Hadid D, Makki M, El Amine J, Hitti E. Mitigating infodemics: The relationship between news exposure and trust and belief in COVID-19 fake news and social media spreading .  PLoS One . 2021;16(6). doi:10.1371/journal.pone.0252830

Potter WJ.  Media Literacy . 4th ed. Los Angeles: SAGE; 2008.

By Cynthia Vinney, PhD Cynthia Vinney, PhD is an expert in media psychology and a published scholar whose work has been published in peer-reviewed psychology journals.

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What is media literacy, and why is it important?

The word "literacy" usually describes the ability to read and write. Reading literacy and media literacy have a lot in common. Reading starts with recognizing letters. Pretty soon, readers can identify words -- and, most importantly, understand what those words mean. Readers then become writers. With more experience, readers and writers develop strong literacy skills. ( Learn specifically about news literacy .)

Media literacy is the ability to identify different types of media and understand the messages they're sending. Kids take in a huge amount of information from a wide array of sources, far beyond the traditional media (TV, radio, newspapers, and magazines) of most parents' youth. There are text messages, memes, viral videos, social media, video games, advertising, and more. But all media shares one thing: Someone created it. And it was created for a reason. Understanding that reason is the basis of media literacy. ( Learn how to use movies and TV to teach media literacy. )

The digital age has made it easy for anyone to create media . We don't always know who created something, why they made it, and whether it's credible. This makes media literacy tricky to learn and teach. Nonetheless, media literacy is an essential skill in the digital age.

Specifically, it helps kids:

Learn to think critically. As kids evaluate media, they decide whether the messages make sense, why certain information was included, what wasn't included, and what the key ideas are. They learn to use examples to support their opinions. Then they can make up their own minds about the information based on knowledge they already have.

Become a smart consumer of products and information. Media literacy helps kids learn how to determine whether something is credible. It also helps them determine the "persuasive intent" of advertising and resist the techniques marketers use to sell products.

Recognize point of view. Every creator has a perspective. Identifying an author's point of view helps kids appreciate different perspectives. It also helps put information in the context of what they already know -- or think they know.

Create media responsibly. Recognizing your own point of view, saying what you want to say how you want to say it, and understanding that your messages have an impact is key to effective communication.

Identify the role of media in our culture. From celebrity gossip to magazine covers to memes, media is telling us something, shaping our understanding of the world, and even compelling us to act or think in certain ways.

Understand the author's goal. What does the author want you to take away from a piece of media? Is it purely informative, is it trying to change your mind, or is it introducing you to new ideas you've never heard of? When kids understand what type of influence something has, they can make informed choices.

When teaching your kids media literacy , it's not so important for parents to tell kids whether something is "right." In fact, the process is more of an exchange of ideas. You'll probably end up learning as much from your kids as they learn from you.

Media literacy includes asking specific questions and backing up your opinions with examples. Following media-literacy steps allows you to learn for yourself what a given piece of media is, why it was made, and what you want to think about it.

Teaching kids media literacy as a sit-down lesson is not very effective; it's better incorporated into everyday activities . For example:

• With little kids, you can discuss things they're familiar with but may not pay much attention to. Examples include cereal commercials, food wrappers, and toy packages.
• With older kids, you can talk through media they enjoy and interact with. These include such things as YouTube videos , viral memes from the internet, and ads for video games.

Here are the key questions to ask when teaching kids media literacy :

• Who created this? Was it a company? Was it an individual? (If so, who?) Was it a comedian? Was it an artist? Was it an anonymous source? Why do you think that?
• Why did they make it? Was it to inform you of something that happened in the world (for example, a news story)? Was it to change your mind or behavior (an opinion essay or a how-to)? Was it to make you laugh (a funny meme)? Was it to get you to buy something (an ad)? Why do you think that?
• Who is the message for? Is it for kids? Grown-ups? Girls? Boys? People who share a particular interest? Why do you think that?
• What techniques are being used to make this message credible or believable? Does it have statistics from a reputable source? Does it contain quotes from a subject expert? Does it have an authoritative-sounding voice-over? Is there direct evidence of the assertions its making? Why do you think that?
• What details were left out, and why? Is the information balanced with different views -- or does it present only one side? Do you need more information to fully understand the message? Why do you think that?
• How did the message make you feel? Do you think others might feel the same way? Would everyone feel the same, or would certain people disagree with you? Why do you think that?
• As kids become more aware of and exposed to news and current events , you can apply media-literacy steps to radio, TV, and online information.

Common Sense Media offers the largest, most trusted library of independent age-based ratings and reviews. Our timely parenting advice supports families as they navigate the challenges and possibilities of raising kids in the digital age.

Media Critique

What can a media critique look like, analyzing: film.

What Works Well

Sicario: the mirage of a moral world.

• [00:00:08] A very brief background on Denis Villeneuve’s directorial style and themes about to be covered
• [00:00:38] Strong thesis statement that breaks down the mission of the video
• [00:02:22] Thoughtful observations on the use of color, with many visual examples to demonstrate
• [00:04:36] Many quick cuts of different scenes to prove a point, efficiently
• [00:04:53] Using audio from the source, sparingly, to supplement voice over for added emphasis
• [00:07:10] A strong conclusion, using the final moments of the film to tie everything together

What The Truman Show Teaches Us About Politics

• [00:00:00] Opening with an important and relevant quote from the story, introduces some basics and sets up the following topic
• [00:00:36] Using sound effects to draw attention; Integrating a quote from Homer to relate back to themes of the film; great use of text on screen
• [00:01:02] Describing commonly held conceptions, and why the film subverts those standards
• [00:01:46] Relating to the viewer, and universalizing concepts of the story
• [00:02:33] Excellent use of a graphic and contemporary humor
• [00:02:47] A nice, seamless blend of voice over audio and film audio. This breaks up the narrators thoughts
• [00:03:07] Drawing from multiple sources and modern day events
• [00:04:07] Using the film’s soundtrack to align with the climax of the writer’s points
• [00:05:34] A callback to an earlier point made at the start of the video
• Overall, just a very well narrated, reasoned, well-paced, and methodic media critique. Words are carefully chosen, and points are clear and well explained.

Melancholia: Life Out of Proportion

• [00:00:49] Direct audio from interview with the director, Lars Von Trier
• [00:01:25] Supporting dialogue to augment the narration, but only when needed
• [00:02:06] Breaking the flow to set up a new argument with visual effect
• [00:03:01] Clear summation of supporting evidence for point being made
• [00:03:29] Break from narration to clear sound effect from film for emphasis
• [00:03:33] Excellent inclusion of images of artworks to support the visual references
• [00:04:58] Clear segue into concluding the argument

Analyzing: Television

The Handmaid’s Tale: A World in Shallow Focus

• [00:00:13] Excellent use of simple paper set up to demonstrate concept
• [00:01:08] Graphics are clean and make a point without text
• [00:01:26] Strong use of text to delineate three points being made
• [00:02:40] Scene choices speak back to the narration very clearly here
• [00:03:09] Referencing Kubrik’s work and then going into a quick montage
• [00:03:17] Transition into next point in argument is narratively, visually strong
• [00:04:12] Compare/constrast with Gilead vs modern world made well

Analyzing: Novel

House of Leaves: The Horror of Fiction

• [00:00:05] Right from the start, we are presented with images of famous horror scenes from film
• [00:00:21] Use of historical art to depict the house begins early, establishing this visualization
• [00:00:32] Animation helps describe the contents of the novel visually for those that are less familiar
• [00:01:05] Printed text of the page in a collage-style is visually interesting and encourages a closer read
• [00:01:54] Record scratch and zoom in on footnotes nicely reinforces the conflicting nature of the text
• [00:03:15] Direct quote style used nicely to support a key compare/contrast within the argument

Analyzing: Animation

Is BMO from Adventure Time Expressive of Feminism?

• [00:00:07] Backdrop is infinitely doable as green screen
• [00:00:17] Unrelated but entertaining clips support narration
• [00:00:42] Picture-in-picture examples perfectly support narration
• [00:01:02] Break for clarity helps prepare intended audience for argument
• [00:01:27] Historical images connect to specific facts, timeline
• [00:02:12] Introducing text, authors is an effective visual “citation”
• [00:03:44] Connection to similar scenario outside the program

Analyzing: Painting

The Most Disturbing Painting

• [00:00:00] Appropriately haunting music, and disturbing (yet appropriate) sound effects
• [00:01:04] Ken Burns effect used for a slow reveal
• [00:02:15] Ken Burns effect also used to zoom around the painting, and bring attention to the specific points the writer makes
• [00:02:54] Background and historical context
• [00:03:24] Quick cuts and increased speed to cover a lot of ground in seconds
• [00:04:40] A clever use of audio muffling and sound effects to simulate the experience of going deaf
• [00:06:43] Unique video effect to emphasize distortion
• [00:07:15] No hesitation with leaving the same image on screen for an extended period of time. Gives the viewer a chance to really contemplate and absorb the painting

Analyzing: Music

The Cultural Enormity of The Beatles and Radiohead

• [00:00:00] Numerous examples of albums that have been influential, or reflective of their times
• [00:00:12] A smooth transition and animation to lead into main topic
• [00:00:25] A well-stated thesis and explanation of why these bands are worth discussing; Using screen recording
• [00:00:46] Archival footage for cultural context
• [00:01:41] Archival audio during the height of The Beatles’ rise, giving a background on the band
• [00:02:16] Citing notable cultural and political events of the 60s
• [00:03:10] Nice contrasting of the two bands
• [00:03:47] Good use of text, showing lyrics that exemplify the writer’s point
• [00:05:24] Moving into similarities that both bands share
• [00:05:58] Not just focusing on the music, but examining the far-reaching impact that each group has had in society and the music industry
• [00:07:11] Reserving any actual music from either band until the very end. Ending with perhaps the most iconic Radiohead song

Analyzing: Game

Night In The Woods: Do You Always Have A Choice?

• [00:00:00] Starting with a quote from an unrelated story, and unrelated medium, to establish a frame of mind
• [00:00:04] Great use of on-screen text, matching with the voiceover
• [00:00:47] Offering background information on the game’s creator
• [00:01:23] The inclusion of many examples from different media to prove the current point
• [00:02:33] Incorporating a direct quote on-screen, but reading the quote aloud to emphasize its importance
• [00:03:59] Analysis of gameplay mechanics that are reflective of the themes of the game
• [00:04:27] Addressing potential questions that could be posed about this game format, preemptively
• [00:06:10] Using a quote from a developer to summarize the thesis
• [00:06:25] A well-crafted conclusion, and excellent use of music for the credits

Analyzing: Body of Work

David Lynch: The Treachery of Language

This video is incredibly well put together, citing multiple sources, integrating text and graphics, and showcasing so many different works and media from David Lynch. The author is very articulate, clever and creative.

• [00:00:00] Archival footage
• [00:00:31] Fantastic use of on-screen text that aligns with the style of the art being discussed.
• [00:00:55] Pulling in other sources and critiques for particular examples
• [00:01:18] Quick cuts to show many examples, but also create momentum through editing
• [00:01:33] Fantastic use of graphics
• [00:02:57] A good blend of audio
• [00:04:43] The Ken Burns effect to reveal more information
• [00:06:21] A great transition from one section of the essay to the next. Specifically, moving from artwork into motion picture work
• [00:08:27] Cross dissolve from one image into the next
• [00:10:43] Appropriate credits for footage and outside sources

David Fincher: And the Other Way is Wrong

• [00:00:07] A nice showcase of various clips from the director’s oeuvre; titles to let you know the director he will be discussing
• [00:00:59] Explains why Fincher, and this topic, is unique
• [00:01:30] Direct audio from Fincher himself, explaining his filmmaking mindset
• [00:01:36] References the previous commentary and responds with visuals
• [00:02:23] Uses other films to compare and contrast style, along with another direct quote about camerawork
• [00:04:11] A wonderful, in-depth analysis of a Fincher dialogue scene, which proves all the points the writer has been making thus far
• [00:05:13] Another analysis of a later scene with the same three characters, which gives the writer a pattern with which to prove his point
• [00:06:17] Behind-the-scenes footage
• [00:06:48] Touches on both sides of liking or disliking Fincher, but that the artistry can’t be denied
• [00:07:03] Ending with humor

What do I need to make a Media Critique?

• A show, movie, book or other content that you would like to analyze.
• An argument about what sets it apart, evidences its quality, shows a particular viewpoint, etc.
• A script that will be the basis for your voiceover narration.
• Supporting text, graphics, videos clips, photos and background music, as needed.
• A storyboard to organize the content you have gathered – and lead you to other materials to fill gaps.
• Editing software such as iMovie or Adobe Premiere to assemble the pieces.
• A publishing platform for getting your video online: YouTube, Box, Spark and more are options.

What kinds of Media Critiques have other students made?

What resources are available to help with my Media Critique?

Acquiring source material, some helpful resources, downloading content from streaming services, recording screen content.

Note: Some streaming services will block screen recording.

Ripping Content from Disc

Once you have your disc(s) in hand, you can use a program like Handbrake on the Media Commons editing stations to rip the portions you need to a .mp4 file.

Finding Paintings, Historical Images & More

Adding supporting content, free media library, citing all of your materials, university libraries citation guides, citation engines.

Note: These engines can only produce citations as good as the information you feed into them. Always double-check before submitting.

Ready to Get Started?

Are you a student who’s been assigned a media critique and you need some extra help? Contact us at our Hotline or make an appointment to work with a consultant (University Park only).

Table of Contents

Ai, ethics & human agency, collaboration, information literacy, writing process, medium, media.

Medium refer to the  material s and  tools   Rhetors  use to compose, archive, and convey messages. For 21st Century Writers, messages often have to be remediated in multiple media.

• a method of communication
• a communication channel
• a tool, a material, used to communicate
• the processes writers, speakers, knowledge workers . . . engage in to transmit, receive and archive messages

The plural for Medium is Media .

Synonyms: Communication Channel; Materials, Writing Tools; Writing Spaces

Medium ( or Media) is a broad term that includes the materials and tools that writers, speakers knowledge makers use to compose , archive , and convey messages.

Examples of media include

• e.g., alphabetical text, mathematical symbols, musical symbols, computer code
• a pen, pencil, or stylus
• a printed page, a computer screen, a canvas for painting
• hard drives, computer servers
• ink, charcoal, crayon, pixels
• newspaper, TV, Radio
• Print Media: Paper essays and reports, magazines, books, hypertext
• Mass Media: Radio, TV, magazines, newspapers
• Digital Media: Works produced and distributed via the Internet
• Spoken Media: Talk, speeches
• Visual Media: Paintings, clip art, animations, interactive media
• Databases, response forums
• Artistic Media: Paintings, sculpture, music, movies
• Video Conferencing Media: Zoom, Skype
• Educational Media: Blackboard, Canvas

When an author or organization has an important message it wishes to convey, they may use multiple media to distribute the message. For instance, a pharmaceutical company might release the results of testing in a blog post, tweet, podcast, press release, Youtube video, TV commercial, or documentary. This sort of targeted messaging is sometimes called shuffling or remediation.

1. Media have affordances and constraints

Particular media make particular acts of composing more or less difficult to accomplish. Consider, e.g., how

• Wikis simplify processes for collaboration among group of people who don’t know one another. They expedite revision by tracking all changes and facilitating discussion among authors and editors.
• Facebook, Twitter or Snapshot can make it easy for people to engage in conversations. These tools encourage spontaneous thinking and decision making.
• Tools like Skype or Google Hangout make it easy to problem solve on a collaborative project.
• TV and movies strongly appeals to pathos.

Along with affordances , media have unique constrain ts. For instance,

• A tweet limits a rhetor to a limited number of characters.
• A blog post encourages concise texts with hyperlinks to other bloggers, embedded videos, animations, photos, and hyperlinks.

3. The Medium is the message

As Marshall Mcluhan so aptly pointed out, the text the writer produces, the message, is shaped by the medium the speaker or writer uses to compose the message. The affordances and constraints of a particular medium have a profound effect on how the message is authored or perceived.

Hence, text, information, topic , message, thesis/research question are shaped by medium.

3. Media are constantly evolving.

New technologies are constantly emerging that have unique affordances and constraints. New technologies like the pencil, printing press, internet alter composing , genre , and style . How we compose now is quite different from how our parents or grandparents composed.

“Students can no longer prepare bark to calculate problems. They depend instead on expensive slates. What will they do when slate is dropped and breaks?” – 1703 (Teachers’ Conference) “Students depend on paper too much. They no longer know how to write on a slate without getting dust all over themselves. What will happen when they run out of paper?” – 1815 (Principal’s Association Meeting) “The teacher knows almost as little how to use it as his pupil.” Chalkboard (1840) “Students depend too much on ink. They no longer know how to use a knife to sharpen a pencil.” (1907, National Association of Teachers) “[It] is going to make school so attractive that a big army with swords and guns couldn’t keep boys and girls out of it.”  Movies (1911) “Whatever the benefits of newer electronic media, they provide no measurable substitute for the intellectual and personal development initiated and sustained by frequent reading” –  2007 ( Dana Gioia, Chairman, National Endowment for the Arts )

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Opinion | NPR suspends an editor for his essay blasting … NPR

The firestorm caused by uri berliner’s critical essay in the free press continues to rage.

When a senior editor at NPR recently wrote a 3,500-word essay for another outlet, blasting where he works and saying that NPR had “lost America’s trust,” my first thought, quite frankly, was, “ … and he still works there?”

Well, it was learned on Tuesday that the editor in question, Uri Berliner, is currently serving a five-day suspension without pay. NPR media writer David Folkenflik reported the suspension began last week. Folkenflik wrote, “In presenting Berliner’s suspension Thursday afternoon, the organization told the editor he had failed to secure its approval for outside work for other news outlets, as is required of NPR journalists. It called the letter a ‘final warning,’ saying Berliner would be fired if he violated NPR’s policy again. Berliner is a dues-paying member of NPR’s newsroom union but says he is not appealing the punishment.”

Berliner, who has been at NPR for 25 years, wrote his scathing essay for the online news site The Free Press, a publication on Substack. Folkenflik described The Free Press as a “site that has become a haven for journalists who believe that mainstream media outlets have become too liberal.”

The suspension does not mean the firestorm created by Berliner’s essay has been suppressed. Folkenflik wrote, “Yet the public radio network is grappling in other ways with the fallout from Berliner’s essay for the online news site The Free Press. It angered many of his colleagues, led NPR leaders to announce monthly internal reviews of the network’s coverage, and gave fresh ammunition to conservative and partisan Republican critics of NPR, including former President Donald Trump.”

The New York Times’ Benjamin Mullin wrote , “After Mr. Berliner’s essay was published, NPR’s new chief executive, Katherine Maher, came under renewed scrutiny as conservative activists resurfaced a series of years-old social media posts criticizing former President Donald J. Trump and embracing progressive causes. One of the activists, Christopher Rufo, has pressured media organizations into covering controversies involving influential figures, such as the plagiarism allegations against Claudine Gay, the former Harvard president.”

Maher was not at NPR at the time of her posts and, furthermore, the CEO has no involvement in editorial decisions at the network.

But Berliner told Folkenflik in an interview on Monday, “We’re looking for a leader right now who’s going to be unifying and bring more people into the tent and have a broader perspective on, sort of, what America is all about. And this seems to be the opposite of that.”

In a statement earlier this week, Maher said, “In America everyone is entitled to free speech as a private citizen. What matters is NPR’s work and my commitment as its CEO: public service, editorial independence, and the mission to serve all of the American public. NPR is independent, beholden to no party, and without commercial interests.”

As far as Berliner’s essay, many, particularly inside NPR, are pushing back against his various assertions, including that NPR has a liberal bias.

Mullin wrote for the Times, “Several NPR employees have urged the network’s leaders to more forcefully renounce Mr. Berliner’s claims in his essay. Edith Chapin, NPR’s top editor, said in a statement last week that managers ‘strongly disagree with Uri’s assessment of the quality of our journalism,’ adding that the network was ‘proud to stand behind’ its work.”

Tony Cavin, NPR’s managing editor for standards and practices, pushed back against specific claims made by Berliner and told the Times, “To somehow think that we were driven by politics is both wrong and unfair.”

NPR TV critic Eric Deggans tweeted , “Many things wrong w/terrible Berliner column on NPR, including not observing basic fairness. Didn’t seek comment from NPR before publishing. Didn’t mention many things which could detract from his conclusions. Set up staffers of color as scapegoats.”

So what happens now? Will Berliner be in further trouble for criticizing the CEO in an interview with Folkenflik, his NPR colleague?

Berliner told Folkenflik, “Talking to an NPR journalist and being fired for that would be extraordinary, I think.”

I urge you to check out Folkenflik’s piece for all the details. And, by the way, kudos to Folkenflik for his strong reporting on his own newsroom.

CNN’s response

In Tuesday’s newsletter , I wrote how “King Charles” — the limited series featuring Gayle King and Charles Barkley — has ended after 14 shows. I wrote that the network had “pulled the plug” on the show.

CNN said that description was inaccurate and that I was wrong in framing it the way I did.

While I did say that CNN announced from the beginning that the show was a limited series, I also wrote that the show reached its ending “a little ahead of time.” The network, however, said it was clear all along that the show was scheduled to end in the spring, that it is spring right now, and the show was not canceled early.

A CNN spokesperson told me, “‘King Charles’ has come to the end of its limited run, as we announced when it launched last fall that it would run through spring. The show was a great addition to CNN’s lineup, with the youngest, most affluent, and most diverse P2+ audience in its cable news time period and brought new audiences to CNN. It’s inaccurate to report that the show was canceled as it went through its full run and duration of the limited series. We hope to work with both of these incredible talents in the future as they balance their very busy schedules.”

With the NBA playoffs about to begin, Barkley is about to head into extra duty at his main job as studio analyst for TNT’s “Inside the NBA.”

The show’s average viewership was under a half million and lagged behind competitors Fox News and MSNBC, but CNN said it was pleased that the King-Barkley broadcast brought new audiences to CNN. It pointed to this statistic from Nielsen via Npower that said 43% of the “King Charles” audience was nonwhite, compared to 7% for Fox News and 27% for MSNBC during that Wednesday at 10 p.m. Eastern hour.

Smartmatic and OAN settle suit

Smartmatic, the voting technology company, and One America News, the far-right TV network, have settled their lawsuit. Smartmatic was suing OAN, claiming the network lied that the company rigged the 2020 election in favor of Joe Biden and against Donald Trump.

Neither side disclosed the terms of the settlement.

Smartmatic still has pending lawsuits against Fox News and Newsmax. And OAN is still facing a defamation lawsuit from Dominion Voting Systems. That’s the company that Fox News settled with out of court a year ago by agreeing to pay Dominion a whopping $787.5 million.

Missing at the Masters

According to Sports TV Ratings , Sunday’s final round of The Masters golf tournament on CBS averaged 9.58 million viewers, which was down 20% from last year’s final round, which averaged 12.05 million. This shouldn’t be a surprise. This year’s final round lacked drama, with winner Scottie Scheffler pretty much in control throughout the day.

Sports Media Watch’s Jon Lewis noted that in the past three decades, only COVID-era Masters in 2020 (5.64 million) and 2021 (9.54 million) had fewer viewers. Those were the least-viewed Masters since 1993.

But Lewis also points out, “As one would expect, the final round of the Masters still ranks as the most-watched golf telecast and one of the most-watched sporting events of the past year — placing ahead of four of five World Series games and every Daytona 500 since 2017. It also goes without saying that the Masters dominated all other weekend sporting events.”

Just for fun, however, I will mention that the 9.58 million was nowhere near the number of viewers (18.7 million) that watched the NCAA women’s college basketball final between South Carolina and Iowa (and star Caitlin Clark) one week earlier on a Sunday afternoon.

Other media notes, tidbits and interesting links …

• Speaking of Clark, Tom Kludt writes for Vanity Fair: “Behind the Scenes With Caitlin Clark on WNBA Draft Day: ‘I Definitely Know There’s Eyeballs on Me.’”
• Axios’ Sara Fischer with “Dozens of Alden newspapers run coordinated editorials slamming Google.”
• For the Los Angeles Times, Greg Braxton and Carolyn Cole with “What ‘Civil War’ gets right and wrong about photojournalism, according to a Pulitzer Prize winner.”
• For The Washington Post, Dave Barry, Angela Garbes, Melissa Fay Greene, John Grogan and Charles Yu with “How does the election feel around the country? 5 writers capture the vibe.” Barry, as always looking at things a bit differently, writes, “Greetings from the Sunshine State! The mood down here, as we anticipate the 2024 presidential election, is one of hopefulness. Specifically, we’re hoping that a large, previously undetected meteor will strike the planet before November.”
• For NPR and “Morning Edition,” Elizabeth Blair with “50 years ago, ‘Come and Get Your Love’ put Native culture on the bandstand.”

More resources for journalists

• Thursday webinar : Covering transgender issues with authority and accuracy.
• Applications for Poynter Producer Project close on Friday!
• Reporter’s Toolkit gives you the tools to succeed early in your career. Apply by April 28.
• Delve more deeply into your editing skills with Poynter ACES Intermediate Certificate in Editing .

Have feedback or a tip? Email Poynter senior media writer Tom Jones at [email protected] .

The Poynter Report is our daily media newsletter. To have it delivered to your inbox Monday-Friday, sign up here .

Topography of a news ecosystem: A first-of-its-kind study diagnoses the local news crisis in a single state

Media scholars at the University of Maryland documented the spread of local news dead spots — and unexpected vibrant areas — in that state.

$12 million Global Fact Check Fund opens applications for second year of grants

A partnership between Poynter’s International Fact-Checking Network and Google and YouTube continues to support fact-checking initiatives worldwide

Opinion | A columnist made a controversial introduction to Caitlin Clark

IndyStar sports columnist Gregg Doyel has been crushed online and accused of being creepy, sexist and worse. He’s since apologized multiple times

‘Satanic rituals’ at Taylor Swift shows? That’s false. And experts say the attack isn’t new.

Experts say musicians have been accused of performing satanic rituals for decades

How a longtime film critic’s death represents the great dissolve of local film criticism

Bryan VanCampen of The Ithaca Times was an institution in the central New York college town of 32,000. He might have been the last of his kind.

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How Does Media Influence Culture and Society?

Introduction.

The impact of social media on culture cannot be overestimated. It had a great influence on the cultural changes in society, so that the role of men and women has been defined by the mass media. In the process, it affected both intercultural and international communication. Many people globally have been trying to understand the meaning of culture and its influence on how human beings behave (Purvis 46).

So, how does media influence culture and society? This essay tries to answer the question in detail, examining the terms separately and discussing the connection. Besides, the author touches upon another crucial question: how does culture affect global media?

Definitions of Culture

Different sociology scholars have tried to come up with various definitions of culture, with many of them having a lot of contradictions. The media has been instrumental in explaining to the public its meaning and enabling everyone to have a cultural identity. The well-being of people can only be guaranteed if they have a strong and definite identity that influences their sense of self and their relationship with other people who have a different cultural identity.

The difference in beliefs and backgrounds helps people from different societies to relate and negotiate well. Intercultural relations have continued to fail because many people are not aware of their cultural identity. The internet and mass media have been instrumental in promoting globalization which has led to many positive influences on the culture of different societies and races across the world.

Many societies have been able to add new aspects to their cultures as a result of globalization, which is greatly facilitated by the internet and the mass media (Purvis 67). Globalization enables us to have an overview of different cultures across the world and, in the end, be in a position to copy some positive aspects. These papers will highlight the importance of media in culture construction and how the media has led to intercultural socialization.

How Does Media Affect Culture?

Learning about other cultures through the media can create some stereotypes, which can be negative at times. The media plays an important role in educating people and making them familiar with some cultures so as to avoid stereotypes. Examples of stereotypes that have been created by the media include portraying Muslims as terrorists and Africans as illiterates.

By educating people about different cultures and emphasizing the positive aspects, the media can play an important role in constructing the cultures of different societies across the world and, in the process, avoiding prejudice and stereotyping. The mass media has got a large audience that gives a lot of power to influence many societal issues. The media advocates for social concerns and enables communication and exchange of positive cultural values among different societies (Purvis 91).

The mass media presents information about a particular region of culture to the whole world, and it s therefore very important for the information to be properly investigated before the presentation. Global sports such as the World Cup enjoy a lot of following across the world, and the media has the power to influence many cultural aspects during such tournaments.

Many ideas concerning males and masculinity have been constructed by the media. The media portrays a man as brave and without emotions and women as fearful and emotional in television programs and movies. The media forms the idea of a real man in society as one who is aggressive and financially stable. Women are portrayed as housekeepers, and the children grow up with this information.

The media has constructed a new image of beauty which has continued to influence many women and even young girls across the world. Since beauty has been associated with having a slim figure, many women and young girls have become very enthusiastic about weight control and have also been influenced to change their diet. Schools and parents have failed to educate children about sexuality and, in the process leaving the media as the only source of information about sexuality (Siapera 34).

According to traditional cultures, it is often taboo to talk about sexuality with children, but this is bound to change because schools and parents realize that it is no longer sensible to avoid talking to children about sex-related issues. The media plays a very important role in ensuring that societal norms, ideologies, and customs are disseminated. Socialization has been made possible and much simpler because of the media.

Through socialization, different societies are able to share languages, traditions, customs, roles, and values. The media has become a significant social force in recent years, especially for young people. Whereas the older generations view the media as a source of entertainment and information, the majority of young people see it as a perfect platform for socialization.

The media highlights different values and norms and the possible consequences of failing to adhere to societal norms and values. Through the media, society is able to learn how to behave in different circumstances according to one’s role and status (Siapera 34). The media helps in portraying models of behavior that are supposed to be followed by society and its members.

How Does Media Influence Culture & Society?

The media is a fundamental agent of socialization whose operations are very basic compared to other agents such as schools, families, and religious groups. The internet has got different forms of socialization, such as Facebook and Twitter, that have completely revolutionalized the way people socialize in recent times.

Apart from the internet, other media agents that have become very fundamental in socialization include the radio, newspapers, magazines, and tabloids, just to mention a few. Through these media agents, ideas and opinions can be shared and exchanged.

The internet has emerged to be very the most powerful audio-visual medium since it can now be accessed by many people across the world. Through the internet, one is able to influence others or be influenced by other people who use the internet to share and exchange their opinions. Television is another media agent that has really enhanced socialization in many ways (Siapera 71).

Television gives people a good platform to give their opinions on various topics and issues affecting human life. The opinions shared on television reach a large number of people because television is a mass media that is capable of reaching a large audience. The media is often rapid and interactive and is a perfect socialization agent for young people who watch the television most of the time compared to elderly people.

Since the youth form the majority of the audience, many media houses are always smart enough to present topics and programs that appeal to young people. Media houses have the power to manipulate their audience in a skillful manner for the audience to buy into their ideas and messages. The media is able to make some products look appealing to the general public, an example being the status one would acquire if they possessed the latest cell phone in the market (Siapera 85).

The mass media has become a very vital agent in the development of children and the behavior of adults. Although the mass media has some negative influences on the audience, its benefits tend to override the negatives. There are some programs on television that have useful information, like the teachings of some foreign languages that are essential for social interaction.

Programs that teach languages are very beneficial to both children and adults in international socialization. Other programs enable children to be creative and dynamic in their thinking. These programs enable both children and adults to be more knowledgeable and affect their way of doing things. It is, therefore, very important for parents and guardians to be wary of the type of programs their children watch because some programs can end up having a negative influence on them.

Programs with vulgar language and violence should be avoided by children because they can influence them negatively. Different networks have really affected the sense of reality in our society. Internet networks have continued to depict some issues that are out of touch with reality (Siapera 85). The issue of stereotypes that have been mentioned in this paper has greatly been cultivated by networks.

People who get information about certain types of people and cultures without real experience can end up having a wrong impression about a particular race, culture, or region that is contrary to the reality of the situation on the ground. Networks have affected our culture by highlighting some cultures as being primitive and, in the process, prompting people to have a cultural shift.

In conclusion, it is important to note that the media has a very important role in shaping our culture. The media has promoted globalization, and in the end, people from different nationalities and cultures are able to exchange values and ideas that are beneficial to their lives.

The mass media and the internet have greatly contributed to the cultural construction of many societies across the world and therefore making them become very important agents of socialization. Mass media agents such as the television, internet, films, and radio have been very instrumental in promoting socialization by providing a perfect platform for exchanging ideas and opinions on various issues that affect life. Networks have also been able to affect different cultures across the world.

Some of the issues highlighted in films and movies are always fiction, but society tends to practice them in reality, which has led to some serious consequences. Networks and organizations have made the world to become a global village. Networks and organizations will no doubt continue to influence the culture of many societies since there is so much information being passed across different networks and organizations. The media will continue to influence people’s way of life both in the present and in the future.

Works Cited

Purvis, Tony. Get Set for Media and Cultural Studies . New York: Edinburgh University Press, 2006. Print.

Siapera, Eugenia. Cultural Diversity and Global Media: The Mediation of Difference. New York: Jon Wiley and Sons, 2010. Print.

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IvyPanda. (2023, October 29). How Does Media Influence Culture and Society? https://ivypanda.com/essays/how-our-culture-is-affected-by-the-media/

"How Does Media Influence Culture and Society?" IvyPanda , 29 Oct. 2023, ivypanda.com/essays/how-our-culture-is-affected-by-the-media/.

IvyPanda . (2023) 'How Does Media Influence Culture and Society'. 29 October.

IvyPanda . 2023. "How Does Media Influence Culture and Society?" October 29, 2023. https://ivypanda.com/essays/how-our-culture-is-affected-by-the-media/.

1. IvyPanda . "How Does Media Influence Culture and Society?" October 29, 2023. https://ivypanda.com/essays/how-our-culture-is-affected-by-the-media/.

Bibliography

IvyPanda . "How Does Media Influence Culture and Society?" October 29, 2023. https://ivypanda.com/essays/how-our-culture-is-affected-by-the-media/.

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Essay On Mass Media

500 words essay on mass media.

All kinds of different tools which come in use to help in distributing and circulating information and entertainment to the public come under the term of mass media. In other words, everything including radio, newspapers , cable, television and theatre are parts of mass media. These tools include exchanging opinions and public involvement. Through essay on mass media, we will go through it in detail.

Introduction to Mass Media

In today’s world, mass media embraces internet , cell phones, electronic mail, computers, pagers and satellites. All these new additions function as transmitting information from a single source to multiple receivers.

In other words, they are interactive and work on the person to person formula. Thus, it revolves around the masses i.e. the people. It is true that radio, television, press and cinema are in the spotlight when we talk about mass media.

Nonetheless, the role of pamphlets, books, magazines, posters, billboards, and more also have equal importance if not less. Moreover, the reach of these tools extends to a huge amount of masses living all over the country.

Television, cinema, radio and press are comparatively expensive forms of media which private financial institutions or the Government runs. These tools centre on the idea of mass production and mass distribution.

Therefore, newspapers, television and radio cater to the needs of the mass audience and accommodates their taste. As a result, it will not always be refined or sophisticated. In other words, it displays popular culture.

Get the huge list of more than 500 Essay Topics and Ideas

The Function of Mass Media

The main function of mass media is to reach out to the masses and provide them with information. In addition to that, it also operates to analyze and observe our surroundings and provide information in the form of news accordingly.

As a result, the masses get constantly updated about not just their own surroundings but also around the world. This way mass media spreads and interprets information. For instance, weather forecasts equip people and farmers to plan ahead.

Similarly, fishermen get updates about the tidal activities from the news. In addition to this, mass media also strives to keep the fabric of our social heritage intact which showcasing our customs, myths and civilization.

Another major product of mass media is advertising. This way people learn about the goods and services in the market. It also spreads social awareness. For instance, anti-smoking campaign, women empowerment, green earth clean earth and more.

Most importantly, with the numerous mediums available in multiple languages, the masses get entertainment in their own language easily. Millions of people get to access a cheap source of relaxation and pass their time. In fact, it also helps to transport momentarily from our ordinary lives to a dream world. Thus, it remains the undisputed leader in reaching out to the masses.

Conclusion of Essay on Mass Media

All in all, while it is an effective tool, we must also keep a check on its consumption. In other words, it has the power to create and destroy. Nonetheless, it is a medium which can bring about a change in the masses. Thus, everyone must utilize and consume it properly.

FAQ on Essay on Mass Media

Question 1: Why is mass media important?

Answer 1: Mass media is essential as it informs, educates and entertains the public. Moreover, it also influences the way we look at the world. In other words, it helps in organizing public opinion.

Question 2: How does mass media affect our lives?

Answer 2: Mass media affects many aspects of human life, which range from the way we vote to our individual views and beliefs. Most importantly, it also helps in debunking false information.

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Turmoil at NPR after editor rips network for political bias

The public radio network is being targeted by conservative activists over the editor’s essay, which many staffers say is misleading and inaccurate.

Uri Berliner had worked at NPR for a quarter-century when he wrote the essay that would abruptly end his tenure. On April 9, the Free Press published 3,500 words from Berliner, a senior business editor, about how the public radio network is guilty of journalistic malpractice — for conforming to a politically liberal worldview at the expense of fairness and accuracy.

“It’s true NPR has always had a liberal bent, but during most of my tenure here, an open-minded, curious culture prevailed,” Berliner wrote. “We were nerdy, but not knee-jerk, activist, or scolding. In recent years, however, that has changed.”

The essay, whose arguments were disputed by NPR management and many staffers, plunged the network into a week-long public controversy.

Last week NPR’s new CEO, Katherine Maher, indirectly referenced Berliner’s essay in a note to staff that NPR also published online. “Asking a question about whether we’re living up to our mission should always be fair game: after all, journalism is nothing if not hard questions,” she wrote. “Questioning whether our people are serving our mission with integrity, based on little more than the recognition of their identity, is profoundly disrespectful, hurtful, and demeaning.”

The drama reached a pinnacle Wednesday, when Berliner resigned while taking a shot at Maher.

In his resignation letter, Berliner called NPR “a great American institution” that should not be defunded. “I respect the integrity of my colleagues and wish for NPR to thrive and do important journalism,” he wrote in the letter, posted on his X account. “But I cannot work in a newsroom where I am disparaged by a new CEO whose divisive views confirm the very problems I cite in my Free Press essay.”

Berliner’s comments have angered many of his now-former colleagues, who dismissed as inaccurate his depiction of their workplace and who say his faulty criticisms have been weaponized against them.

Berliner’s essay is titled “ I’ve Been at NPR for 25 Years. Here’s How We Lost America’s Trust .” On its face, it seemed to confirm the worst suspicions held by NPR’s critics on the right: that the legendary media organization had an ideological, progressive agenda that dictates its journalism. The Free Press is an online publication started by journalist Bari Weiss, whose own resignation from the New York Times in 2020 was used by conservative politicians as evidence that the Times stifled certain ideas and ideologies; Weiss accused the Times of catering to a rigid, politically left-leaning worldview and of refusing to defend her against online “bullies” when she expressed views to the contrary. Berliner’s essay was accompanied by several glossy portraits and a nearly hour-long podcast interview with Weiss. He also went on NewsNation, where the host Chris Cuomo — who had been cast out from CNN for crossing ethical lines to help his governor-brother — called Berliner a “whistleblower.”

Initially, Berliner was suspended for not getting approval for doing work for another publication. NPR policy requires receiving written permission from supervisors “for all outside freelance and journalistic work,” according to the employee handbook.

An NPR spokeswoman said Wednesday that the network does not comment on personnel matters. Berliner declined The Washington Post’s request for further comment.

In an interview Tuesday with NPR’s David Folkenflik — whose work is also criticized in the Free Press essay — Berliner said “we have great journalists here. If they shed their opinions and did the great journalism they’re capable of, this would be a much more interesting and fulfilling organization for our listeners.”

Berliner’s future at NPR became an open question. NPR leaders were pressed by staff in meetings this week as to why he was still employed there. And some reporters made clear they didn’t want to be edited by Berliner anymore because they now questioned his journalistic judgment, said one prominent NPR journalist, who spoke on the condition of anonymity to preserve relationships. “How are you supposed to have honest debates about coverage if you think it’s going to be fodder for the point he’s trying to make?” the staffer said.

Berliner had written that “there’s an unspoken consensus” about stories to pursue at NPR — “of supposed racism, transphobia, signs of the climate apocalypse, Israel doing something bad, and the dire threat of Republican policies” — and that the network operated without friction, “almost like an assembly line.”

Several prominent NPR journalists countered that impression. “We have strong, heated editorial debates every day to try and get the most appropriate language and nuanced reporting in a landscape that is divisive and difficult to work in as a journalist,” Leila Fadel, host of “Morning Edition,” told The Post. “Media and free independent press are often under attack for the fact-based reporting that we do.” She called Berliner’s essay “a bad-faith effort” and a “factually inaccurate take on our work that was filled with omissions to back his arguments.”

Other staffers noted that Berliner did not seek comment from NPR for his piece. No news organization is above reproach, “Weekend Edition” host Ayesha Rascoe told The Post, but someone should not “be able to tear down an entire organization’s work without any sort of response or context provided, or pushback.” There are many legitimate critiques to make of NPR’s coverage, she added, “but the way this has been done — it’s to invalidate all the work NPR does.”

NPR is known to have a very collegial culture, and the manner in which Berliner aired his criticism — perhaps even more than the substance of it — is what upset so many of his co-workers, according to one staffer.

“Morning Edition” host Steve Inskeep, writing on his Substack on Tuesday , fact-checked or contextualized several of the arguments Berliner made. For instance: Berliner wrote that he once asked “why we keep using that word that many Hispanics hate — Latinx.” Inskeep said he searched 90 days of NPR’s content and found “Latinx” was used nine times — “usually by a guest” — compared to the nearly 400 times “Latina” and “Latino” were used.

“This article needed a better editor,” Inskeep wrote. “I don’t know who, if anyone, edited Uri’s story, but they let him publish an article that discredited itself. … A careful read of the article shows many sweeping statements for which the writer is unable to offer evidence.”

This week conservative activist Christopher Rufo — who rose to fame for targeting “critical race theory,” and whose scrutiny of Harvard President Claudine Gay preceded her resignation — set his sights on Maher, surfacing old social media posts she wrote before she joined the news organization. In one 2020 tweet, she referred to Trump as a “deranged racist.” Others posts show her wearing a Biden hat, or wistfully daydreaming about hanging out with Kamala D. Harris. Rufo has called for Maher’s resignation.

“In America everyone is entitled to free speech as a private citizen,” Maher wrote in a statement to The Post, when asked about the social media posts. “What matters is NPR’s work and my commitment as its CEO: public service, editorial independence, and the mission to serve all of the American public.”

Maher, who started her job as NPR CEO last month, previously was the head of the Wikimedia Foundation, the nonprofit that operates the online encyclopedia Wikipedia. An NPR spokesperson said in a statement Tuesday that Maher “was not working in journalism at the time” of the social media posts; she was “exercising her first amendment right to express herself like any other American citizen,” and “the CEO is not involved in editorial decisions.”

In a statement, an NPR spokesperson described the outcry over Maher’s old posts as “a bad faith attack that follows an established playbook, as online actors with explicit agendas work to discredit independent news organizations.”

Meanwhile, some NPR staffers want a more forceful defense of NPR journalism by management. An internal letter — signed by about 50 NPR staffers as of Wednesday afternoon — called on Maher and NPR editor in chief Edith Chapin to “publicly and directly” call out Berliner’s “factual inaccuracies and elisions.”

In the essay, Berliner accuses NPR of mishandling three major stories: the allegations of the 2016 Trump campaign’s collusion with Russia, the origins of the coronavirus , and the authenticity and relevance of Hunter Biden’s laptop. Berliner’s critics note that he didn’t oversee coverage of these stories. They also say that his essay indirectly maligns employee affinity groups — he name-checks groups for Muslim, Jewish, queer and Black employees, which he wrote “reflect broader movement in the culture of people clustering together based on ideology or a characteristic at birth.” (Berliner belonged to the group for Jewish employees, according to an NPR staffer with knowledge of membership.) He also writes that he found NPR’s D.C. newsroom employed 87 registered Democrats and zero Republicans in editorial positions in 2021. His critics say this figure lacks proper context.

Tony Cavin, NPR’s managing editor of standards and practices, told The Post that “I have no idea where he got that number,” that NPR’s newsroom has 660 employees, and that “I know a number of our hosts and staff are registered as independents.” That includes Inskeep, who, on his Substack, backed up Cavin’s assessment.

Berliner also wrote that, during the administration of Donald Trump , NPR “hitched our wagon” to top Trump antagonist Rep. Adam Schiff (D-Calif.) by interviewing him 25 times about Trump and Russia. Cavin told The Post NPR aired 900 interviews with lawmakers during the same period of time, “so that’s 3 percent. He’s a business reporter, he knows about statistics and it seems he’s selectively using statistics.”

Cavin said some inside the organization agree with points Berliner made, even if they “don’t like the way he went about it. The irony of this is it tells you how diverse as an organization we are, in ideological terms.”

“There are a few bits of truth in this,” NPR international correspondent Eyder Peralta wrote on Facebook. But he said the essay “uses a selecting reading to serve the author’s own world views” and paints with “too broad a brush.”

“I have covered wars, I have been thrown in jail for my work,” Peralta told The Post, “and for him to question part of what is in our nature, which is intellectual curiosity and that we follow our noses where they lead us, that hurts. And I think that damages NPR.”

Some staffers have also been attacked online since the essay’s publication. Rascoe, who, as a Black woman host for NPR, says she’s no stranger to online vitriol, but one message after Berliner’s essay labeled her as a “DEI hire” who has “never read a book in her life.”

“What stung about this one was it came on the basis of a supposed colleague’s op-ed,” whose words were “being used as fodder to attack me,” Rascoe said. “And my concern is not about me, but all the younger journalists who don’t have the platform I have and who will be attacked and their integrity questioned simply on the basis of who they are.”

NPR, like much of the media industry, has struggled in recent years with a declining audience and a tough ad market. NPR laid off 100 workers in 2023, one of its largest layoffs ever , citing fewer sponsorships and a projected $30 million decline in revenue.

Going forward, some staffers worry about the ramifications of Berliner’s essay and the reactions to it. The open letter to Maher and Chapin said that “sending the message that a public essay is the easiest way to make change is setting a bad precedent, regardless of the ideologies being expressed.”

An earlier version of this article included a reference to Uri Berliner's Free Press essay in which Berliner cited voter registration data for editorial employees of NPR's D.C. newsroom. The article has been updated to clarify that this data was from 2021, not the present day.

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NPR editor Uri Berliner resigns with blast at new CEO

David Folkenflik

Uri Berliner resigned from NPR on Wednesday saying he could not work under the new CEO Katherine Maher. He cautioned that he did not support calls to defund NPR. Uri Berliner hide caption

Uri Berliner resigned from NPR on Wednesday saying he could not work under the new CEO Katherine Maher. He cautioned that he did not support calls to defund NPR.

NPR senior business editor Uri Berliner resigned this morning, citing the response of the network's chief executive to his outside essay accusing NPR of losing the public's trust.

"I am resigning from NPR, a great American institution where I have worked for 25 years," Berliner wrote in an email to CEO Katherine Maher. "I respect the integrity of my colleagues and wish for NPR to thrive and do important journalism. But I cannot work in a newsroom where I am disparaged by a new CEO whose divisive views confirm the very problems at NPR I cite in my Free Press essay."

NPR and Maher declined to comment on his resignation.

The Free Press, an online site embraced by journalists who believe that the mainstream media has become too liberal, published Berliner's piece last Tuesday. In it, he argued that NPR's coverage has increasingly reflected a rigid progressive ideology. And he argued that the network's quest for greater diversity in its workforce — a priority under prior chief executive John Lansing – has not been accompanied by a diversity of viewpoints presented in NPR shows, podcasts or online coverage.

Later that same day, NPR pushed back against Berliner's critique.

"We're proud to stand behind the exceptional work that our desks and shows do to cover a wide range of challenging stories," NPR's chief news executive, Edith Chapin, wrote in a memo to staff . "We believe that inclusion — among our staff, with our sourcing, and in our overall coverage — is critical to telling the nuanced stories of this country and our world."

Yet Berliner's commentary has been embraced by conservative and partisan Republican critics of the network, including former President Donald Trump and the activist Christopher Rufo.

Rufo is posting a parade of old social media posts from Maher, who took over NPR last month. In two examples, she called Trump a racist and also seemed to minimize the effects of rioting in 2020. Rufo is using those to rally public pressure for Maher's ouster, as he did for former Harvard University President Claudine Gay .

Others have used the moment to call for the elimination of federal funding for NPR – less than one percent of its roughly $300 million annual budget – and local public radio stations, which derive more of their funding from the government.

NPR names tech executive Katherine Maher to lead in turbulent era

Berliner reiterated in his resignation letter that he does not support such calls.

In a brief interview, he condemned a statement Maher issued Friday in which she suggested that he had questioned "whether our people are serving our mission with integrity, based on little more than the recognition of their identity." She called that "profoundly disrespectful, hurtful, and demeaning."

Berliner subsequently exchanged emails with Maher, but she did not address those comments.

"It's been building up," Berliner said of his decision to resign, "and it became clear it was on today."

For publishing his essay in The Free Press and appearing on its podcast, NPR had suspended Berliner for five days without pay. Its formal rebuke noted he had done work outside NPR without its permission, as is required, and shared proprietary information.

(Disclosure: Like Berliner, I am part of NPR's Business Desk. He has edited many of my past stories. But he did not see any version of this article or participate in its preparation before it was posted publicly.)

Earlier in the day, Berliner forwarded to NPR editors and other colleagues a note saying he had "never questioned" their integrity and had been trying to raise these issues within the newsroom for more than seven years.

What followed was an email he had sent to newsroom leaders after Trump's 2016 win. He wrote then: "Primarily for the sake of our journalism, we can't align ourselves with a tribe. So we don't exist in a cocoon that blinds us to the views and experience of tens of millions of our fellow citizens."

Berliner's critique has inspired anger and dismay within the network. Some colleagues said they could no longer trust him after he chose to publicize such concerns rather than pursue them as part of ongoing newsroom debates, as is customary. Many signed a letter to Maher and Edith Chapin, NPR's chief news executive. They asked for clarity on, among other things, how Berliner's essay and the resulting public controversy would affect news coverage.

Yet some colleagues privately said Berliner's critique carried some truth. Chapin also announced monthly reviews of the network's coverage for fairness and diversity - including diversity of viewpoint.

She said in a text message earlier this week that that initiative had been discussed long before Berliner's essay, but "Now seemed [the] time to deliver if we were going to do it."

She added, "Healthy discussion is something we need more of."

Disclosure: This story was reported and written by NPR Media Correspondent David Folkenflik and edited by Deputy Business Editor Emily Kopp and Managing Editor Gerry Holmes. Under NPR's protocol for reporting on itself, no NPR corporate official or news executive reviewed this story before it was posted publicly.

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NPR Suspends Editor Whose Essay Criticized the Broadcaster

Uri Berliner, a senior business editor at NPR, said the public radio network’s liberal bias had tainted its coverage of important stories.

By Benjamin Mullin

NPR has suspended Uri Berliner, the senior business editor who broke ranks and published an essay arguing that the nonprofit radio network had allowed liberal bias to affect its coverage.

Mr. Berliner was suspended by the network for five days, starting Friday, for violating the network’s policy against doing work outside the organization without first getting permission.

Mr. Berliner acknowledged his suspension in an interview with NPR on Monday , providing one of the network’s reporters with a copy of the written rebuke. In presenting the warning, NPR said Mr. Berliner had failed to clear his work for outside outlets, adding that he would be fired if he violated the policy again.

Mr. Berliner’s essay was published last week in The Free Press, a popular Substack publication.

He declined to comment about the suspension. NPR said it did not comment on personnel matters.

The revelation of Mr. Berliner’s punishment is the latest aftershock to rattle NPR since he published his essay. Employees at the public radio network were taken aback by Mr. Berliner’s public condemnation of the broadcaster, and several have said they no longer trust him because of his remarks. Mr. Berliner told The New York Times last week that he did not reach out to the network before publishing his essay.

After Mr. Berliner’s essay was published, NPR’s new chief executive, Katherine Maher, came under renewed scrutiny as conservative activists resurfaced a series of years-old social media posts criticizing former President Donald J. Trump and embracing progressive causes. One of the activists, Christopher Rufo, has pressured media organizations into covering controversies involving influential figures, such as the plagiarism allegations against Claudine Gay, the former Harvard president.

NPR said on Monday that Ms. Maher’s social media posts were written long before she was named chief executive of NPR, and that she was not working in the news industry at the time. NPR also said that while she managed the business side of the nonprofit, she was not involved in its editorial process. Ms. Maher said in a statement that “in America everyone is entitled to free speech as a private citizen.”

Several NPR employees have urged the network’s leaders to more forcefully renounce Mr. Berliner’s claims in his essay. Edith Chapin, NPR’s top editor, said in a statement last week that managers “strongly disagree with Uri’s assessment of the quality of our journalism,” adding that the network was “proud to stand behind” its work.

Some employees have begun to speak out. Tony Cavin, NPR’s managing editor for standards and practices, took issue with many of Mr. Berliner’s claims in an interview with The Times on Tuesday, saying Mr. Berliner’s essay mischaracterized NPR’s coverage of crucial stories.

Mr. Cavin said NPR’s coverage of Covid-19, one of the lines of reporting that Mr. Berliner criticized, was in step with reporting from other mainstream news organizations at the time. The coverage, he said, attributed the origins of the virus to a market in Wuhan, China. He also defended NPR’s coverage of Russian interference in the 2016 U.S. election, another area Mr. Berliner focused on, noting that Robert Mueller, the special counsel investigating the issue, concluded that Russian state actors had made attempts to sway the election.

Mr. Cavin also pointed out that NPR had no way to verify early articles about Hunter Biden’s laptop after the story broke but pursued follow-up stories examining the situation. Mr. Berliner wrote that NPR had “turned a blind eye” to the story about Mr. Biden’s laptop.

“To somehow think that we were driven by politics is both wrong and unfair,” Mr. Cavin said.

Benjamin Mullin reports on the major companies behind news and entertainment. Contact Ben securely on Signal at +1 530-961-3223 or email at [email protected] . More about Benjamin Mullin

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UPDATE: The NPR editor who penned an essay criticizing the network for what he saw as bias in its coverage of Donald Trump and a host of other issues has resigned.

Uri Berliner , who had been a senior business editor and reporter, posting his resignation letter to NPR CEO Katherine Maher on his X/Twitter account.

A spokesperson for the network declined to comment.

Berliner had been temporarily suspended from NPR after publishing on essay for The Free Press that called out the network for losing “an open minded spirit” and lacking viewpoint diversity. He cited, among other things, audience research showing a drop in the number of listeners considering themselves conservative.

While Berliner’s essay was immediately seized upon by right wing media as evidence of NPR’s bias, some of his colleagues criticized him for making mistakes in his piece in for using “sweeping statements” to make his case, in the words of NPR’s Steve Inskeep. Maher criticized the essay in a note to staffers, writing, “Questioning whether our people are serving our mission with integrity, based on little more than the recognition of their identity, is profoundly disrespectful, hurtful, and demeaning.”

But Berliner’s essay did trigger some discussion within NPR, as some voices on the right, including Trump, called for defunding the network.

PREVIOUSLY: NPR has put on temporary suspension the editor who penned an essay that criticized the network for losing the trust of listeners as it has covered the rise of Donald Trump and coverage of Covid, race and other issues.

Uri Berliner has been suspended for five days without pay, starting last Friday, according to NPR’s David Folkenflik.

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“That wouldn’t be a problem for an openly polemical news outlet serving a niche audience. But for NPR, which purports to consider all things, it’s devastating both for its journalism and its business model,” Berliner wrote. He also wrote that “race and identity became paramount in nearly every aspect of the workplace,” while claiming that the network lacked viewpoint diversity.

His essay set off a firestorm on the right, with Trump blasting the network and Fox News devoting extensive coverage to the criticism, along with calls for ending government funding for NPR.

In his essay, Berliner wrote that “defunding isn’t the answer,” but that its journalism needed to change from within. The network’s funding has been a target of conservatives numerous times in the past, but lawmakers ultimately have supported public radio.

Berliner shared his suspension notice with Folkenflik, who wrote that it was for failure to seek approval for outside work, as well as for releasing proprietary information about audience demographics.

Katherine Maher, who recently became CEO of the network, published a note to staff last week that appeared to take issue with Berliner’s essay, writing that there was “a criticism of our people on the basis of who we are.”

“Asking a question about whether we’re living up to our mission should always be fair game: after all, journalism is nothing if not hard questions,” Maher wrote. “Questioning whether our people are serving our mission with integrity, based on little more than the recognition of their identity, is profoundly disrespectful, hurtful, and demeaning.”

Maher herself has become a target on the right, with some figures citing her past social media posts, including one from 2020 that referred to Trump as a “deranged racist sociopath.” At the time, she was CEO of the Wikimedia Foundation. In a statement to The New York Times , Maher said that “in America everyone is entitled to free speech as a private citizen.” “What matters is NPR’s work and my commitment as its C.E.O.: public service, editorial independence and the mission to serve all of the American public,” she said.

An NPR spokesperson did not immediately return a request for comment. The network told The Times that Maher is not involved in editorial decisions.

Some of Berliner’s colleagues have been vocal in their own criticism of his essay. Eric Deggans, the network’s TV critic and media analyst, wrote that Berliner “set up staffers of color as scapegoats.” He also noted that Berliner “didn’t seek comment from NPR before publishing. Didn’t mention many things which could detract from his conclusions.”

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