career change cover letter 2022

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How to write an impactful cover letter for a career change

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How to write a cover letter for a career change

Career change cover letter examples.

8 tips to write a successful career change cover letter

Learning to navigate career changes

As a job seeker, your primary objective is to stand out from every other candidate — and writing a strong cover letter is a great way to do this.

But if you’re trying to change careers, it might seem more complicated. Crafting a compelling letter for a career change needs to put your best foot forward while explaining how your experience and transferable skills make you the best fit. 

Luckily, like any application, cover letters give you a unique opportunity to make a strong first impression on a prospective employer. They’re your opportunity to spin a perceived drawback into a valuable asset, showing hiring managers your unique perspective and ability to make a change.

Let’s start with the basics. Like any other professional communication, every word of your career change cover letter counts. Your relevant skill set, work experience, and communication style let a recruiter, hiring manager, or potential supervisor know what it’ll be like to work with you. 

Here’s how to use your cover letter to make an impact: 

1. Start with a powerful introduction

The first few lines of your cover letter set the tone and pique your reader's interest (or spur disinterest). Skip generic introductions and aim for an opening line that quickly encapsulates the value you can bring to the new job. It can also reflect your unique personality, within reason.

Don’t be shy about identifying yourself as a career changer. It’s an opportunity to showcase important soft skills — such as courage, intellectual curiosity , and a resilient mindset — and connect relevant experiences with valuable transferable skills . With the right framing, it may be the key to standing out as an interesting candidate.

Here’s an example: “As a seasoned journalist, I’m eager to transition into public relations. I've spent the last 20 years sharpening my critical-thinking, research, and copywriting skills, which will serve me well in this new role.”

2. Develop your full character

Your opening paragraph should include your previous role and new career ambition. Next, it’s time to offer a glimpse of your professional drive and explain in more detail what you bring to a career switch, especially if you’ve been upskilling, taking classes, or attending trainings. This is an opportunity to blend your established reputation with your new career goals. If you’re making the change to pursue your passion or do more meaningful work, putting that fact on diisplay creates a fuller image of your personal values , mission, and vision for the future. 

For example: “I currently manage a team of 50 sales representatives in the constantly evolving healthcare sector. The most fascinating and fulfilling part of my job has always been developing a deep understanding of my client’s needs. Acting as a bridge to better service, consulting with them about updating their tools and training to focus on providing excellent treatment to their patients is so rewarding. I’m excited by the prospect of leveraging my social skills and years of experience working directly with healthcare providers to move into software development for the healthcare sector.” 

3. Show some emotion

Carefully placed action verbs and feelings help make your experience jump off the page. Potential employers aren’t just looking for a list of key skills — they want to imagine the person behind them. Choose language that conveys enthusiasm, drive, and work motivation , like “I’ve always been passionate about problem-solving and teamwork” or “I immediately connected with your company’s vision and commitment to sustainability.” 

4. Describe your past performance

Your successes in previous roles are the best predictor of the meaningful work you’ll accomplish in the next one — even if you’re moving to a new industry. Focus on accomplishments that demonstrate flexibility and a learning mindset to help the hiring manager envision a successful transition. You need to make the most out of your letter of interest , portfolio , and resume, so put the highlights on your resume and tell the story in your cover letter. 

For instance: “I oversaw a project to automate sales tracking systems, working with our tech team to evaluate the best strategies for the sales department. The project improved efficiency by 25% and decreased overhead costs by 15%.” 

Metrics quantify the value of your growth mindset and show off important skills like team collaboration , project management , and adaptability. 

5. Align your skills with the job description

Even if you’re at the height of your career, a hiring manager needs to know you can bridge the gap between your current role and the new position. Pay careful attention to the soft and hard skills they mention in the job posting and work them into your career transition cover letter. Don’t embellish for the sake of standing out, but do highlight the skills you can back up with valuable, direct experience. 

6. Write a memorable closing

Your closing is your opportunity to reiterate your excitement about the job opening. Adjectives like “eager,” “excited,” and “thrilled” demonstrate you’re ready to hit the ground running. 

Additionally, your cover letter for switching careers should invite further dialogue with a call to action. For example: “I’m eager to learn more about the role and look forward to sharing how I can bring my unique perspective and years of experience in [industry] to your organization.” 

Before digging into your resume or cover letter, a potential employer may peruse your job application or LinkedIn profile to understand your value as a candidate. Your cover letter is your first opportunity to turn a list of skills and experiences into a well-rounded picture of your character. 

The best cover letters balance highlighting your unique personality and perspective with proving you have what it takes to fill the job description. While your letter should represent you, you don’t have to start from scratch. Instead, build your own using a basic structure and templates for inspiration. You can also ask ChatGPT to generate a first draft for you with strategic prompts .

Here’s a general career change cover letter sample to consider:

Dear [hiring manager’s name], 

Thank you for considering my application for [ prospective job title] at [company name]. 

I’ve spent the last [years of experience] learning the ins and outs of [current industry], where I currently work as a [most recent job title]. I gravitated toward [industry] because of my passion for [the factors that pushed you to your current career]. The most fulfilling part of my career has been [transferable skills relevant to the new job posting]. I’ve built my expertise around [relevant skills], which were instrumental in accomplishing [a notable achievement or project]. 

I’m excited to transition into a new career chapter and follow my calling in [new field]. Reading about your company, I immediately connected with [core value]. I’m thrilled by the prospect of contributing [your vision or skills] and am eager to apply my unique perspective as a [current job title] in a new context. 

Attached is my resume. I’m eager to learn more about the company and how my background aligns with your needs.

I look forward to the opportunity to continue the conversation. 

Sincerely, 

[Your name]

When changing careers, you may feel worried about potential red flags in your resume, like career gaps or lack of direct experience . While your technical abilities are important, many recruiters and hiring managers prioritize soft skills , like leadership, critical thinking, and communication. Here’s a cover letter that balances proven soft skills and highlights your excitement to fill the gaps: 

Thank you for the opportunity to apply for [prospective job title] at [company name]. While I’ve developed my career in [industry], my enthusiasm for [relevant interest] combined with my proven [relevant transferable skills] has prepared me for this career path. 

Over the last [years of experience], I’ve cultivated a solid foundation in [relevant skills], which mirror the dynamic demands of [new industry]. 

I’m attracted to [new industry] because of [your interest or inspiration to switch to a new field]. The [specific aspect of your new field] that [company name] embodies deeply resonates with my personal values and professional aspirations. I’ve spent the last [months or years] learning [valuable technical skills or industry knowledge] through [examples of learning experiences, such as a class, seminar, or networking opportunity]. 

Attached is my resume, which underscores my transferable skills and [relevant coursework or certifications]. 

I’m confident that my adaptability, dedication to quality work, and passion for learning position me to hit the ground running and become a strong asset to your team. I look forward to discussing how my excitement and skill set align with your objectives. 

8 tips to write a successful career change cover letter 

Now that you have some cover letter examples for changing careers, let’s get into the fine print. Here are eight tips to help your career change cover letter lead to an interview: 

• Address the letter to the right person: General salutations — like “Dear hiring manager” — may give the impression you’re copying and pasting the same cover letter across several job postings. Likewise, it signals to the reader that you lacked the initiative and dedication to find out more about the role and the hiring team beyond what’s in a brief job posting. Take the time to learn the hiring manager's name and use it to kick off communications. 
• Keep things short: The objective of your cover letter is to spark a hiring manager’s interest and encourage them to read your resume . Keep your cover letter to a few well-curated paragraphs that balance your unique value with the requisites for the job role. 
• Research, research, research: The company’s website, social media, and other branded materials can provide insight into the organization’s mission and core values. Aligning your vision with the company’s is a great way to capture a hiring manager’s attention and let them know you fit the company culture .
• Explain your reasons for changing careers: The courage to take a chance on yourself and switch careers speaks volumes about your character. It’s nothing to shy away from. Highlight the reasons you decided to make the difficult career decision —  your resilience, fortitude, and decisiveness can provide a competitive advantage over more traditional candidates. 
• Mention new skills: Highlight how you’ve learned about your new industry, acquired technical skills, and prepared for the career switch. Whether it’s a one-day seminar or several months with a career coach , your drive for personal and professional development helps make your case for a smooth transition into a new industry. 
• Source references: Having a list of professional references and their contact information ready to send to a hiring manager is always a good idea. Carefully choose colleagues who can speak to your passion for your new industry and ability to adapt to change.
• Align all your communications: Consistency and clarity are important to hiring managers. When your LinkedIn profile, letter of intent , and resume have mismatched skills and work experience, the person reading them may pass you over for a candidate with a profile that’s easier to understand and imagine in the role. Double-check that all your information is up-to-date and consistent across all platforms and lines of communication. 
• Proofread : An enthralling story about your decision to dive into a new field can be thwarted by a misspelled word or poorly placed comma. Spelling and grammar errors can jeopardize your chances of an interview — hiring managers may worry that a lack of attention to detail could show up in more important areas of your work performance. If you’re not a natural copy editor, double-check your work with a proofreading app like Grammarly.

Learning to navigate career changes 

A career change is a big life decision , no matter where you are in your professional journey. After you’ve settled into your niche, shaking things up at 30, changing careers at 40 or following a new calling in your 50s might feel increasingly overwhelming. 

But it’s never too late to embrace change. Your professional life occupies a big part of your time, energy, and personal identity. You deserve to feel fulfilled — even if that means choosing a road less traveled. Carefully crafting a cover letter for a career change is an effective way to capture a hiring manager's attention from the jump and move one step closer to an exciting new opportunity. 

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

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How to Write a Cover Letter for a Career Change

Blog career & leadership development.

Monday, February 14, 2022

Even if a cover letter is not explicitly required by an employer, it is vital and should always be a part of your job applications. A cover letter introduces you, demonstrates you have invested time and energy into researching the organization, highlights a few of your experiences or skills, and requests an opportunity to meet personally with the potential employer. It refers to your resume without repeating the exact same information.

Cover letters for career changes are essentially the same as writing any other cover letter. A career change cover letter should still demonstrate that the applicant has researched the company, meets the qualifications of the job, and aligns with the organization. The biggest difference between a career change cover letter and any other resume is the main body of the letter because the body is the place where the applicant sells their qualifications.

There is no one way to write a cover letter, but if you are transitioning to a different career, there are some key things you should consider:

1)   How will you address the elephant in the room?  A recruiter will notice that you are changing careers, so you should address it. You can do this explicitly or more subtly.

• Explicitly:  “While my experience is predominantly in the IT space, I believe my ability to analyze problems and strategically identify solutions will translate well into your Operations Manager position.”
• Subtly:  “My career in IT has given me the ability to analyze problems and strategically identify solutions. I believe this has prepared me well for your Operations Manager role.”

2) Do you meet the minimum qualifications?  If the answer is yes, be sure you use the same keywords from the job description to inform them of this fact. If the answer is no, ask yourself whether your other experience could make up for it in the hiring team’s eyes; then spell this out for them in the cover letter.

3) Your transferable skills should be on display.  Your resume is the appropriate place to provide many of these transferable skills, but the cover letter is a chance to explain them more in-depth.

4) Ensure you do not simply restate what’s on your resume.  Instead, draw conclusions from what your resume shows and point out areas of unique “fit.” The cover letter should bring up relevant, employment related issues that cannot be easily expressed on the resume.

5) Your cover letter should be results-oriented.  Just like resume writing, cover letter writing is marketing. You are marketing yourself to the organization, so be sure to sell your  achievements  and not just tell them your  responsibilities .

6) How can I best convey this information?  For some it will be the traditional paragraph format, others it will be in bullet-points or a combination of both. Paragraphs often tell a story whereas bullet points highlight key accomplishments or skills.

7) Tailor your cover letter for every organization.  Your key points may be relatively unchanged, but do enough research that you can say something specific and unique in each letter.

8) Use assertive language.  This demonstrates confidence and an ability to take initiative. However, be careful, there is a fine line between confident and cocky.

(Sample Career Change Cover Letter)

Jan. 10, 2018

Lance Jones Corporate Recruiter First Rate Companies 1 Walnut Street Philadelphia, PA 12345

Dear Mr. Jones,

I am writing to you to inquire about your Associate Human Resources Generalist position. After speaking with First Rate Companies’ Director of Business Development Randy Danielson, I became very impressed with your organization’s dedication to excellence and found your acquisition of Russell-Forest Group to be representative of this pursuit.

I have been working in sales for almost five years, and I am now looking to transition into corporate human resources at a company such as yours. Although successful in my sales career, I have realized the aspects of my work I find most rewarding are all in HR-related functions. The following offers a few highlights of my qualifications:

Solid foundation in HR affairs:  As senior account executive, I have been responsible for a number of HR functions, including recruiting, interviewing, hiring, and training new employees. A quick learner of complex concepts and legal issues, I am eager to broaden these competencies.

Dynamic communication style:  I am adept in building relationships, consensus, and a shared sense of purpose. I am known for my ability to quickly establish trust with employees, mediate disputes, and motivate others into action.

Experience in corporate training:  A constant throughout my sales career has been my passion for the design and delivery of staff development programs. Comfortable and experienced giving both large and small-group presentations, I have conducted hundreds of training seminars for diverse audiences across all organizational levels.

I hope you will consider my enclosed resume in application for your Associate HR Generalist position. I am confident I have what it takes to be an outstanding contributor in your organization and welcome your call to discuss this opportunity further. Thank you for your time and I look forward to hearing from you.

(Signature)

Jill Johnson

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Professional Career Change Cover Letter Example for 2024

Read for inspiration or use it as a base to improve your own Career Change cover letter. Just replace personal information, company application data and achievements with your own.

Have a career change cover letter that tells your story

You probably know that cover letters complement resumes and that recruiters just love asking for them. But why are cover letters important?

Well, because they are your chance of telling a story.

And let’s face it – listing different skills and achievements on your resume is essential. But connecting the dots in your cover letter and explaining what’s helped you gain expertise will make you stand out.

Read our proven Career Change cover letter tips and examples below.

The secret to making your Career Change cover letter remarkable is to share your excitement about the company, the field, and the position.

It’s also a good idea to aim not to re-write your resume, but rather to build upon it and expand on your competencies.

Now, let's look at some other things that will make recruiters remember you.

Choose the right salutation and craft a strong introduction

Addressing your cover letter to a specific person works in your favor for two reasons: it shows your attention to detail, and it proves that you’ve taken the time to research who the person might be.

However, sometimes this might be much more difficult than expected. On such occasions, we advise you to focus on salutations that go beyond the impersonal “To Whom It May Concern”.

Here’s a brief list of suitable phrases:

• To the [team you're applying for] Department,
• Dear Paul Black,
• Dear Hiring Manager,
• Dear Ms. Stone

We’ve all heard it – introductions are a big deal.

A good cover letter introduction can help you land an interview, while a bad introduction can ruin all your chances of getting your dream job as Career Change.

So what are the things that can make your cover letter stand out? Honesty, excitement, and motivation.

Show your motivation and excitement to join the company in an honest way. And if you think that’d suit the company – share your vision with the recruiter. Tell them how you think being part of the team can help both parties grow.

Link your hard and soft skills to your achievements

Although you’ve probably listed (or are planning to list) your hard skills on your resume, don’t forget to mention them in your cover letter as well. One way to do that is by telling a personal story.

You can share how some of your skills or qualities have helped you achieve goals in the past. Or perhaps you want to talk about the things that help you get over challenges. You decide.

Naturally, both soft and hard skills should be present here. It’s especially important to include skills and qualifications that have been mentioned as part of the job description or the requirements section of the advert. This will help you pass applicant tracking systems that screen documents for certain keywords.

Prove your passion about the company

How can you prove your excitement about the company? By showing that you’ve taken the time to research its issues, goals, and plans. You can also link them to your skills and experience if you want to show that you're really a strong candidate.

In addition to making a great impression, researching the company will help you find out if you really want to be part of this team or not. After all, interviewing is a two-way process.

Finish your cover letter with a call to action

While the introduction is the best way to make a good impression, using the right words to end your cover letter can help you get a callback.

Our advice is to make sure that your closing line matches the company culture. However, “Looking forward to hearing from you” and other traditional phrases are always a safe choice.

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Updated for today’s recruitment standards

Worried your cover letter design is past the expiration date? We’ll help you craft a new one that leaves an impression and beats luck.

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Strengthen your application with a memorable resume

If you want to leave a long-lasting impression, pair your cover letter with an equally good resume.

Check out our Career Change resume examples or hire an expert to help you .

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Blog Career & Leadership Development

Cover letter for a career change.

Wednesday, April 6, 2022

Even if a cover letter is not explicitly required by an employer, it is vital and should always be a part of your job applications. A cover letter introduces you, demonstrates you have invested time and energy into researching the organization, highlights a few of your experiences or skills, and requests an opportunity to meet personally with the potential employer. It refers to your resume without repeating the exact same information.

Cover letters for career changers are essentially the same as writing any other cover letter. A career changer’s cover letter should still demonstrate that the applicant has researched the company, meets the qualifications of the job and aligns with the organization. The biggest difference between a career changer’s cover letter and any other resume is the main body of the letter because the body is the place where the applicant sells their qualifications.

There is no one way to write a cover letter, but if you are a career changer there are some key things you should consider:

• Explicitly: “While my experience is predominantly in the IT space, I believe my ability to analyze problems and strategically identify solutions will translate well into your Operations Manager position.”
• Subtly: “My career in IT has given me the ability to analyze problems and strategically identify solutions. I believe this has prepared me well for your Operations Manager role.”
• Do you meet the minimum qualifications? If the answer is yes, be sure you use the same keywords from the job description to inform them of this fact. If the answer is no, ask yourself whether your other experience could make up for it in the hiring team’s eyes; then spell this out for them in the cover letter.
• Your transferable skills should be on display. Your resume is the appropriate place to provide many of these transferable skills, but the cover letter is a chance to explain them more in-depth.
• Make sure that you do not simply restate what’s on your resume. Instead, draw conclusions from what your resume shows and point out areas of unique “fit”. The cover letter should bring up relevant, employment related issues that cannot be easily expressed on the resume.
• Your cover letter should be results-oriented. Just like resume writing, cover letter writing is marketing. You are marketing yourself to the organization, so be sure to sell your achievements and not just tell them your responsibilities.
• How can I best convey this information? For some it will be the traditional paragraph format, others it will be in bullet-points or a combination of both. Paragraphs often tell a story whereas bullet points highlight key accomplishments or skills.
• Tailor your cover letter for every organization. Your key points may be relatively unchanged, but do enough research that you can say something specific and unique in each letter.
• Use assertive language. This demonstrates confidence and an ability to take initiative. However, be careful! There is a fine line between confident and cocky.

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Career Change Cover Letter Example

Increase your chances of scoring a job and learn practical tricks for your new cover letter with our free, highly instructive Career Change cover letter template. Download this cover letter example for free or edit it directly using our powerful cover letter creator.

Career Change Cover Letter Example (Full Text Version)

Engracia Collazo

Dear Hiring Manager,

As a marketing professional with over three years of experience in digital advertising, I aim to help growing SMEs in Spain meet their HR goals by transitioning from marketing to human resources. Hence, I apply with enthusiasm for this opportunity.

I am a Certified Human Resources Assistant with a working knowledge of all software programs needed for the position. These include BambooHR, Zenefits as well as Microsoft Office and Asana.

In my previous role as an Online Marketing Specialist at APPR Group, Inc., I was in charge of recruiting and supervising summer interns, co-managing marketing budgets, and creating content for company's social media accounts. During my time at APPR Group, Inc., I:

• Developed a new company online marketing strategy which led to an increase in brand awareness and reduction of unnecessary advertising expenses by 17%.
• Won the Employee of the Month Award for completing all assigned tasks and projects in a timely manner.

I see myself working in human resources in the future as I believe it is the right career path for me. On top of my communication and negotiation skills, I am a creative mind adept at working with people from different countries and cultures - this is mainly due to my international experience of working, studying, and living in Spain as well as the United States.

In addition to my career background, I hold a Master's degree in Marketing Management from Columbia University, and a Bachelor's degree in Business Administration from the University of California, Berkeley.

I have enjoyed my time in marketing, and am looking for a new challenge. I now seek a full-time HR job opportunity that will enable me to grow both professionally and personally.

Please find attached my resume for your consideration. Thank you very much for your time. I look forward to hearing from you regarding next steps.

Yours sincerely,

Milan Šaržík, CPRW

Milan’s work-life has been centered around job search for the past three years. He is a Certified Professional Résumé Writer (CPRW™) as well as an active member of the Professional Association of Résumé Writers & Careers Coaches (PARWCC™). Milan holds a record for creating the most career document samples for our help center – until today, he has written more than 500 resumes and cover letters for positions across various industries. On top of that, Milan has completed studies at multiple well-known institutions, including Harvard University, University of Glasgow, and Frankfurt School of Finance and Management.

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How to Write a Cover Letter in 2024 + Examples

After weeks of heavy job search, you’re almost there!

You’ve perfected your resume. 

You’ve short-listed the coolest jobs you want to apply for.

You’ve even had a friend train you for every single interview question out there.

But then, before you can send your application and call it a day, you remember that the job ad requires a cover letter.

Now you’re stuck wondering how to write a cover letter ...

Don’t panic! We’ve got you covered. Writing a cover letter is a lot simpler than you might think. 

In this guide, we’re going to teach you how to write a cover letter that gets you the job you deserve.

• What’s a cover letter & why it’s important for your job search
• How to write a convincing cover letter that gets you the job (step-by-step!)
• How to perfect your cover letter with the Novoresume free checklist
• What excellent cover letter examples look like

New to cover letter writing? Give our resumes 101 video a watch before diving into the article!

So, let’s get started with the basics!

What is a Cover Letter? (and Why It’s Important)

A cover letter is a one-page document that you submit as part of your job application (alongside your CV or Resume). 

Its purpose is to introduce you and briefly summarize your professional background. On average, your cover letter should be from 250 to 400 words long .

A good cover letter can spark the HR manager’s interest and get them to read your resume. 

A bad cover letter, on the other hand, might mean that your application is going directly to the paper shredder. So, to make sure this doesn’t happen, it’s essential to know how to write a convincing cover letter.

How does a good cover letter look, you might ask. Well, here’s an example:

Keep in mind, though, that a cover letter is a supplement to your resume, not a replacement. Meaning, you don’t just repeat whatever is mentioned in your resume.

If you’re writing a cover letter for the first time, writing all this might seem pretty tough. After all, you’re probably not a professional writer.

The thing is, though, you don’t need to be creative, or even any good at writing. All you have to do is follow a tried-and-tested format:

• Header - Input contact information
• Greeting the hiring manager
• Opening paragraph - Grab the reader’s attention with 2-3 of your top achievements
• Second paragraph - Explain why you’re the perfect candidate for the job
• Third paragraph - Explain why you’re a good match for the company
• Formal closing

Or, here’s what this looks like in practice:

How to Write the Perfect Cover Letter (And Get Hired!)

Now that we’ve got the basics out of the way, we’re going to guide you through the process of writing a cover letter step by step. 

Step #1 - Pick the Right Cover Letter Template

A good cover letter is all about leaving the right first impression.

So, what’s a better way to leave a good impression than a well-formatted, visual template?

You can simply pick one of our hand-picked cover letter templates , and you’ll be all set in a jiffy!

As a bonus, our AI will even give you suggestions on how to improve your cover letter on the go.

Step #2 - Start the Cover Letter with a Header

As with a resume, it’s important to start your cover letter with a Contact Information section:

Here, you want to include all essential information, including:

• Phone Number
• Name of the hiring manager / their professional title
• Name of the company you’re applying to

In certain cases, you might also consider adding:

• Social Media Profiles - Any type of profile that’s relevant to your field. Social Profiles on websites like LinkedIn, GitHub (for developers), Medium (for writers), etc.
• Personal Website - If you have a personal website that somehow adds value to your application, you can mention it. Let’s say you’re a professional writer. In that case, you’d want to link to your blog.

And here’s what you shouldn’t mention in your header:

• Your Full Address 
• Unprofessional Email - Make sure your email is presentable. It’s pretty hard for a hiring manager to take you seriously if your email address is “[email protected].” Whenever applying for jobs, stick to the “[first name] + [last name] @ email provider.com” format.

Step #3 - Greet the Hiring Manager

Once you’ve properly listed your contact information, you need to start writing the cover letter contents.

The first thing to do here is to address the cover letter to the hiring manager .

That’s right, the hiring manager! Not the overly popular “Dear Sir or Madam.” You want to show your future boss that you did your research and are really passionate about working with their team.

No one wants to hire a job seeker who just spams 20+ companies and hopes to get hired in any of them.

So, how do you find out who’s the hiring manager? There are several ways to do this. 

The simplest option is to look up the head of the relevant department on LinkedIn. Let’s say you’re applying for the position of a Communication Specialist at Novoresume. The hiring manager is probably Head of Communications or Chief Communications Office.

So, you do a quick lookup on LinkedIn:

And voila! You have your hiring manager.

Or let’s say you’re applying for the position of a server. In that case, you’d be looking for the “restaurant manager.”

If this doesn’t work, you can also check out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

Here are several other greetings you could use:

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• To whom it may concern
• Dear [Department] Team

Step #4 - Write an Attention-Grabbing Introduction

First impressions matter, especially when it comes to your job search.

Recruiters get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph .

The #1 problem we see with most cover letter opening paragraphs is that they’re usually extremely generic. Most of them look something like this..

• Hey, my name is Jonathan and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a sales manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

See the issue here? This opening paragraph doesn’t say pretty much anything except the fact that you’ve worked the job before.

Do you know who else has similar work experience? All the other applicants you’re competing with.

Instead, you want to start off with 2-3 of your top achievements to really grab the reader’s attention. Preferably, the achievements should be as relevant as possible to the position.

So now, let’s make our previous example shine:

My name’s Michael and I’d like to help XYZ Inc. hit and exceed their sales goals as a Sales Manager. I’ve worked with Company X, a fin-tech company, for 3+ years. As a Sales Representative, I generated an average of $30,000+ in sales per month (beating the KPIs by around 40%). I believe that my previous industry experience, as well as excellence in sales, makes me the right candidate for the job.

See the difference between the two examples? If you were the hiring manager, which sales manager would you hire, Jonathan or Michael?

Now that we’ve covered the introduction, let’s talk about the body of your cover letter. This part is split into two paragraphs: the first is for explaining why you’re the perfect person for the job, and the latter is for proving that you’re a good fit for the company.

So, let’s get started...

Step #5 - Explain why you’re the perfect person for the job

This is where you show off your professional skills and convince the HR manager that you’re a better fit for the job than all the other applicants.

But first things first - before you even write anything, you need to learn what the most important requirements for the role are. So, open up the job ad and identify which of the responsibilities are the most critical.

For the sake of the example, let’s say you’re applying for the position of a Facebook Advertiser. You scan the job ad and see that the top requirements are:

• Experience managing a Facebook ad budget of $10,000+ / month
• Some skills in advertising on other platforms (Google Search + Twitter)
• Excellent copywriting skills

Now, in this section, you need to discuss how you fulfill these requirements. So, here’s how that would look for our example:

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $20,000+ . As the sole digital marketer at the company, I managed the ad creation & management process end-to-end. Meaning, I created the ad copy , images, picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

Are you a student applying for your first internship? You probably don’t have a lot of work experience to show off in this section. Learn how to write an internship cover letter here.

Step #6 - Explain why you’re a good fit for the company

Once you’ve written the last paragraph, you might be thinking - I’m a shoo-in for the job! What else do I need to write? I’ll just wrap up the cover letter and hit that sweet SEND button.

Well, no. You’re not quite there yet.

The HR manager doesn’t only look at whether you’ll be good at the job or not. They’re looking for someone that’s also a good fit for the company culture.

After all, employees that don’t fit in are bound to quit, sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary . 

Meaning, you also need to convince the HR manager that you’re really passionate about working with them.

How do you do this? Well, as a start, you want to do some research about the company. You want to know things like:

• What’s the company’s business model?
• What’s the company product or service? Have you used it?
• What’s the culture like? Will someone micro-manage your work, or will you have autonomy on how you get things done?

So, get to Googling. Chances are, you’ll find all the information you need either on the company website or somewhere around the web.

Then, you need to figure out what you like about the company and turn that into text.

Let’s say, for example, you’re passionate about their product and you like the culture of innovation / independent work in the organization.

You’d write something like:

I’ve personally used the XYZ Smartphone, and I believe that it’s the most innovative tech I’ve used in years. The features such as Made-Up-Feature #1 and Made-Up-Feature #2 were real game changers for the device. 

I really admire how Company XYZ thrives for excellence for all its product lines, creating market-leading tech. As someone that thrives in a self-driven environment, I truly believe that I and Company XYZ will be a great match.

What you don’t want to do here is be super generic for the sake of having something to write. Most job seekers tend to mess this one up. Let’s take a look at a very common example we tend to see (way too often):

I’d love to work for Company XYZ because of its culture of innovation. I believe that since I’m super creative, I’d be a good fit for the company. The company values of integrity and transparency really vibe with me.

See what’s wrong here? The example doesn’t really say anything about the company. “Culture of Innovation” is something most companies claim to have. 

The same goes for “values of integrity and transparency” - the writer just googled what the values for the organization are, and said that they like them.

Any hiring manager that reads this will see through the fluff.

So, make sure to do a lot of research and come up with good reasons why you're applying.

Step #7 - Wrap up with a call to action

Finally, it’s time to finish up your cover letter and write the conclusion.

In the final paragraph, you want to:

• Wrap up any points you couldn't in the previous paragraphs. Do you have anything left to say? Any other information that could help the hiring manager make their decision? Mention it here.
• Thank the hiring manager for their time. It never hurts to be courteous, as long as you don’t come off as too needy.
• Finish the cover letter with a call to action. The very last sentence in your cover letter should be a call to action. You should ask the hiring manager to take some sort of action.

And now, let’s turn this into a practical example:

So to wrap it all up, thanks for looking into my application. I hope I can help Company X make the most out of their Facebook marketing initiatives. I'd love to further discuss how my previous success at XYZ Inc. can help you achieve your facebook marketing goals.

Step #8 - Use the right formal closing

Once you’re done with the final paragraph, all you have to do is write down a formal “goodbye” and you’re good to go.

Feel free to use one of the most popular conclusions to a cover letter:

• Best Regards,
• Kind Regards,

And we’re finally done! Before sending off the cover letter, make sure to proofread it with software like Grammarly, or maybe even get a friend to review it for you.

Does your cover letter heading include all essential information?

• Professional email
• Relevant Social Media Profiles

Do you address the right person? I.e. hiring manager in the company / your future direct supervisor

Does your introductory paragraph grab the reader's attention?

• Did you mention 2-3 of your top achievements?
• Did you use numbers and facts to back up your experience?

Do you successfully convey that you’re the right pro for the job?

• Did you identify the core requirements?
• Did you successfully convey how your experiences help you fit the requirements perfectly?

Do you convince the hiring manager that you’re passionate about the company you’re applying to?

• Did you identify the top 3 things that you like about the company?
• Did you avoid generic reasons for explaining your interest in the company?

Did you finalize the conclusion with a call to action?

Did you use the right formal closure for the cover letter?

5+ Cover Letter Examples

Need some inspiration? Read on to learn about some of the best cover letter examples we’ve seen (for different fields).

College Student Cover Letter Example

Middle Management Cover Letter Example

Career Change Cover Letter Example

Management Cover Letter Example

Senior Executive Cover Letter Example

Want to discover more examples AND learn what makes them stand out? Check out our guide to cover letter examples .

Next Steps in Your Job Search - Creating a Killer Resume

Your cover letter is only as good as your resume. If either one is weak, your entire application is for naught. 

After all, a cover letter is just an introduction. Imagine going through all this effort to leave an amazing first impression, but flopping at the end because of a mediocre resume.

...But don’t you worry, we’ve got you covered on that end, too.

If you want to learn more about Resumes & CVs, we have a dedicated FREE guide for that. Check out our complete guide on how to make a resume , as well as how to write a CV - our experts will teach you everything you need to know in order to land your dream job.

Or, if you’re already an expert, just pick one of our resume templates and get started.

Key Takeaways

Now that we’ve walked you through all the steps of writing a cover letter, let’s summarize everything we’ve learned:

• A cover letter is a 250 - 400 word document that convinces the hiring manager of your competence
• A cover letter goes in your job application alongside your resume
• Your introduction to the cover letter should grab the hiring manager’s attention and keep it all the way until the conclusion
• There are 2 main topics you need to include in your cover letter: why you’re the perfect candidate for the job & why you’re passionate about working in the company you’re applying to
• Most of the content of your cover letter should be factual , without any fluff or generalizations

At Novorésumé, we’re committed to helping you get the job you deserve, every step of the way! Follow our blog to stay up to date with the industry-leading advice. Or, check out some of our top guides…

• How to Write a Motivational Letter
• How to Write a Resume with No Work Experience
• Most Common Interview Questions and Answers

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