netsurf network business plan

Founded in the year 2000, Netsurf Communications Pvt. Ltd., is a renowned group of companies with a diverse business portfolio ranging from Direct Selling, Biotechnology, Organic Farming, Research & Development to Dairy, Food & Beverage, and Entertainment. Built on robust fundamentals, it is powered with a sole mission of developing innovative products for the good of humanity, nature and the environment.

Netsurf Network, one of the leading Direct Selling companies in India, is our flagship company with a business opportunity and products that are trusted by more than 2.5 million consumers & direct sellers from across India. Our product portfolio is spread across Health & Wellness, Personal Care, Organic Farming, Home Care and Colour Cosmetics categories. The direct selling business offered by Netsurf Network is truly an unmatched ecosystem of good Life, good Health, and good Fortune!

Ajay Bio-Tech, an ISO 9001 & 14001 certified company, is the pioneer in the field of organic farming. For over three decades we have relentlessly advocated the use of bio-products in farming. We offer organic, bio-products (ECOCERT certified products) solutions for crop care. With our D.S.I.R Govt. of India accredited R&D Laboratory & three captive manufacturing facilities across India, we have expanded our horizon to encompass animal health care and public health care which forms an important part of the Agri-ecosystem.

Our approach acknowledges the ‘human-animal-nature’ interactions and provides holistic solutions to create a sustainable ecosystem.

Netsurf Entertainment LLP is one of India’s leading premier event management companies. We are a young, vibrant and dynamic entertainment company functioning as a one stop shop for all end-to-end services in the event and entertainment business.

Our services range from designing, consultation, client engagement and execution of events in the field of Music Concerts, Fashion and Sport Events, Corporate Events, Personal Celebrations and Talent shoots.

Netsurf Research Labs Pvt. Ltd. (NRL) is a one-stop solution for all Research and Development as well as Manufacturing requirements of the Netsurf Group of Companies. At Netsurf Research Lab’s Research and Development facility, we conceptualize, test, and formulate innovative products. As a value-added service at NRL, we also consult about obtaining the required government licenses for the product. Headquartered in Pune, NRL’s Research and Development team comprises of ingenious product scientists and domain experts across industries like Food Technology, Ayurveda Medicine, Pharma, and Cosmetology, covering a large spectrum of core research. Conforming to the highest quality standards, NRL is a GMP, HACCP, and FSSC 22000 certified plant and in the process of acquiring FSSC 22000 and HALAL.

GRIIN is a noteworthy environment conscious movement started by Netsurf Research Labs Pvt. Ltd. (NRL), a subsidiary of Netsurf Communications Pvt. Ltd. GRIIN presents a unique opportunity to decorate walls with ornamental plants and turn it into a living wall with striking aesthetics.

Be it an interior or an exterior part of a structure; a vertical garden transforms the entire area in to a stunning visual treat. Our highly proficient team with robust technical skills in B.S.C Agriculture, B.S.C Horticulture and Interior Design, delightfully and meticulously craft striking green living walls tailor-made to suit your every requirement.

Mylab Discovery Solutions Pvt. Ltd., is a young and dynamic Bio-technology company that develops and commercializes molecular diagnostic detection kits to empower labs to obtain reliable, timely, and actionable answers. At Mylab, we offer a wide range of solutions applicable in diverse markets including clinical diagnostics, pharmaceutical drug discovery, biomedical research, agri-genomics and animal and food safety. We accelerate reliable answers while simplifying complexity and deliver certainty with a seamless experience.

We operate on an ISO 9001, ISO 13485 certified facility under 98/79/EC full Quality Assurance Systems. Science and Technology drive our company and our goal is to be always a little faster than others in delivering high-quality diagnostic solutions to improve people’s lives. We are a pioneer company in India in the field of Molecular Diagnostics and thus have the opportunity to shape healthcare delivery, to optimize resources, and to ultimately benefit society as a whole.

Happy Beverages and Foods Pvt. Ltd.

Incorporated in 2014, Happy Beverages & Foods Pvt. Ltd. launched its first brand Woohoo. Woohoo is a pure, cow milk brand with a promise to process the milk, package and home deliver within 24 hours of milking. The woohoo team works with farmers on nature-aligned practices, free-grazing cows, hygienic and safe milking techniques to stringent quality checks, and even eco-friendly practices to build pure, unadulterated milk. We are the first in India to launch milk in the eco-friendly, paper-based pack - Gable top/milk carton in India. Apart from wholesome milk and handcrafted desi ghee, we have expanded our product range to include freshly baked breads and healthy juices.

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Netsurf Communication ends FY22 with a profit of Rs 19 crore; plans to expand business on its newly launched app

The company at a consolidated level posted a 18% rise to rs 307 crore in fy22 from rs 378 crore in fy21, as per regulatory filings accessed by business intelligence platform, tofler..

Netsurf Communications which operates several companies in an effort to compete with the current set of direct-to-selling consumer products has rolled out its very own app, Netsurf World. The company claims that its app till date has been downloaded by 1.5 lakh users. Netsurf Communication claims to have earned a (gross) has earned a revenue of Rs 7 crore within the last four month, since its launch. Netsurf Communications Pvt Ltd (consolidated) posted a 18% rise to Rs 307 crore in FY22 from Rs 378 crore in FY21, as per regulatory filings accessed by business intelligence platform, Tofler. While net profit rose 14% to Rs 19 crore in FY22 from Rs 16.7 crore, during the same period in the corresponding year. In a conversation with BrandWagon Online, Sujit Jain, managing director, Netsurf Communications Pvt Ltd, talks about plans for the D2C brands, the company owns. (Edited Excerpts)

Where does Netsurf fit in the world of D2C brands?

We are a direct selling company in India with a consumer base of more than three million. Netsurf offers more than 60 natural and herbal products in four distinct categories including healthcare, personal care, home care, agriculture and color cosmetics. These products are being sold in 633 districts and across 5,000 village clusters.

Why the app now?

COVID created a compulsion for online shopping. People have also gotten used to convenience and the process of buying online.This was the prime reason behind launching the app to adapt to changing consumer behaviour and provide a seamless customer experience through technology .

What kind of marketing budgets you have, typically?

We spend about Rs 35-50 lakh per month on marketing. Of this 80% is spent in digital that is about Rs 25-30 lakh per month. Of the total money spent on digital 35-40% is spent on influencer marketing. According to regulatory filings with the Ministry of Corporate Affairs (consolidated), Netsurf Communications Pvt Ltd’s marketing spends declined 30% to Rs 8.84 crore in FY22 from Rs 12.6 crore in FY21.

How has the been the year, so far? What is your target for FY24?

In the last six months, the app has recorded 1.73 lakh downloads, while the turnover clocked stands at Rs 8.32 crore (please note that FE Online – BrandWagon Online could not verify the data at the time of filing the interview) . The average receipt value is Rs 1,500. It has clocked a 20% growth on a month-on-month basis. Also, as far as the target turnover is concerned, we are looking at a at growth rage of 20% year-on-year. We had seen a spike in November 2022, with the app clocking a turnover of Rs 2.30 crore, due to the launch of their new range of exclusive products.

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How a Pune direct selling company earned revenue of Rs 419 crore despite lockdown

Netsurf network went full thrust on a mobile app and changed the business model from person to person to screen to screen..

The data showed something strange happened to buyers last year. Unlike before, they wanted more agricultural material and healthcare products and very few cosmetics. “I think a lot of people went back to farming as a way of earning their livelihood. They also became more concerned about using nutritional products to boost their health,” says Sujit Jain, Chairman and Managing Director, Netsurf Network.

The Pune -based company is among the few in the country to have beaten the economic showdown that accompanied the pandemic. In 2019-20, they earned revenue of Rs 270 crore and topped that in 2020-21 by making Rs 419 crore. “In 2021-22, we are targeting Rs 650 crore — that is the kind of growth direct selling companies are experiencing due to the pandemic,” adds Jain.

Netsurf Network is also working on strategies to go public.

The pandemic had challenged Netsurf’s business model as well. As people shut their doors and stayed at home, the company could no longer rely on person-to-person direct selling. They responded by pushing their mobile app among distributors and retailers. People could now use the mobile app for transactions and business promotions while the distribution network delivered the goods.

This change, from person to person to screen to screen had the greatest impact on the business. “At present, we have 6.5 lakh apps downloaded, out of which 3.5 lakh were downloaded in the last year,” says Jain.

Netsurf’s core of direct sellers also increased during the pandemic — a 75 per cent growth in their numbers from the previous year as a lot of people went back to their villages and small towns. “That is an unbelievable growth we have seen in our entire history,” says Jain, adding that the company is present in almost every state in India.

“We were to expand into the US and Thailand, but the pandemic delayed the plans. The US is the cradle of the direct selling industry and would be the best place to reach the world, while Thailand would push our Look East Policy,” says Jain.

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