personal statement in business

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How to Write a Strong Personal Statement

• Ruth Gotian
• Ushma S. Neill

A few adjustments can get your application noticed.

Whether applying for a summer internship, a professional development opportunity, such as a Fulbright, an executive MBA program, or a senior leadership development course, a personal statement threads the ideas of your CV, and is longer and has a different tone and purpose than a traditional cover letter. A few adjustments to your personal statement can get your application noticed by the reviewer.

• Make sure you’re writing what they want to hear. Most organizations that offer a fellowship or internship are using the experience as a pipeline: It’s smart to spend 10 weeks and $15,000 on someone before committing five years and $300,000. Rarely are the organizations being charitable or altruistic, so align your stated goals with theirs
• Know when to bury the lead, and when to get to the point. It’s hard to paint a picture and explain your motivations in 200 words, but if you have two pages, give the reader a story arc or ease into your point by setting the scene.
• Recognize that the reviewer will be reading your statement subjectively, meaning you’re being assessed on unknowable criteria. Most people on evaluation committees are reading for whether or not you’re interesting. Stated differently, do they want to go out to dinner with you to hear more? Write it so that the person reading it wants to hear more.
• Address the elephant in the room (if there is one). Maybe your grades weren’t great in core courses, or perhaps you’ve never worked in the field you’re applying to. Make sure to address the deficiency rather than hoping the reader ignores it because they won’t. A few sentences suffice. Deficiencies do not need to be the cornerstone of the application.

At multiple points in your life, you will need to take action to transition from where you are to where you want to be. This process is layered and time-consuming, and getting yourself to stand out among the masses is an arduous but not impossible task. Having a polished resume that explains what you’ve done is the common first step. But, when an application asks for it, a personal statement can add color and depth to your list of accomplishments. It moves you from a one-dimensional indistinguishable candidate to someone with drive, interest, and nuance.

• Ruth Gotian is the chief learning officer and associate professor of education in anesthesiology at Weill Cornell Medicine in New York City, and the author of The Success Factor and Financial Times Guide to Mentoring . She was named the #1 emerging management thinker by Thinkers50. You can access her free list of conversation starters and test your mentoring impact . RuthGotian
• Ushma S. Neill is the Vice President, Scientific Education & Training at Memorial Sloan Kettering Cancer Center in New York City. She runs several summer internships and is involved with the NYC Marshall Scholar Selection Committee. ushmaneill

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How to Write a Top MBA Personal Statement (With Examples)

Working on your MBA application? You aren’t alone. In 2021, over 200,000 students graduated with an MBA degree making it the number one choice for graduate students for the 10th year in a row. And there’s good reason for this. According to the National Center for Education Statistics , post-MBA, grads can earn significantly more at work—experts estimate an additional $20,000 each year depending on the industry. 

During the application process, you’ll want to stand out. A well-crafted personal statement will help distinguish you from other applicants. It serves as a powerful tool to showcase your unique experiences, skills, and aspirations to admissions committees. To make a lasting impression, tailor your personal statement to each MBA program you’re applying to, highlighting how your background aligns with their values and goals. For additional support, keep reading for some MBA personal statement examples and guidance. 

Understanding the Foundations – Word Count, Templates, and Pricing

When you start your personal statement, keep the word count in mind. Make sure to write your statement succinctly. Templates can give crucial structure to a first draft and make sure you hit necessary points. Finally: is it worth it to hire a professional proofreader? We break down the pros and cons. 

Word Count Considerations

A well-written personal statement is often the deciding factor in the business school admissions process. Conveying your thoughts concisely is a crucial skill in the business world, and future peers will be grateful for your brevity.

One strategy is to start with a longer draft and edit it down when revising. Remove unnecessary details and tighten wordy language. Focus on improving the quality of your content over meeting the maximum word count. 

Templates as a Starting Point

Templates can help to organize your thoughts. Use them to provide structure and give your writing direction. By planning ahead, you can decide how much space you want to dedicate to each element—this can also help you meet the word count.

Remember: popular templates are popular for a reason, and following them too strictly can make your statement feel rigid and unoriginal. To avoid that pitfall, personalization is key. Your individual experiences, goals, and perspectives are all unique. What would a Master’s in Business Administration mean to you? Don’t be afraid to customize any template to fit your voice. 

Professional Proofreading

Graduate schools know what a well-written personal statement looks like—and so do professional proofreaders. Experts can help catch small grammatical errors and improve clarity in your writing. It can be challenging to review personal writing from an objective standpoint. A good proofreader will streamline your writing and ensure overall coherence, improving your odds with your preferred school of business. 

Unfortunately, this can be expensive. Pricing for these services can easily cost hundreds of dollars. If hiring one isn’t in the budget, here are some alternatives: 

• Find writing groups online or in person. Not only will you receive feedback, you’ll get a better idea of what other personal statements look like. Be prepared to help edit other statements.
• Reach out to peers and mentors. Turn to people who know your voice and can tell when your writing is authentic. Make sure they aren’t afraid to give negative feedback.
• Utilize free online resources. Writing tools like Grammarly or Hemingway help check grammar and sentence structure. They won’t help with essay format and aren’t infallible; double-check any changes they might suggest.
• Read your statement out loud. This can help make sure your statement has a good rhythm and flows naturally.
• Take breaks. Be your own set of fresh eyes. When you’re in the thick of writing, you might glaze over easy-to-spot details while you’re thinking of the big picture. Allow yourself to recharge and clear your head before you get back to it. 

Tailoring Your Personal Statement to Top MBA Programs

Make sure to personalize your essays to specific MBA programs . Include details about specific classes and faculty, unique opportunities, and the strengths that make this program stand out. 

Then, tie yourself into the narrative. What role would you fill as a graduate student or an alumnus? Consider your own strengths and where they align with this specific program. What career goals could this opportunity help you achieve? 

Remember to mention your soft skills and other details that may not show up elsewhere on your application. Finally, shine a spotlight on your unique contributions in past roles. 

Write a Captivating Introduction

A beautiful personal statement will be overlooked unless the introduction captivates the audience. You can begin with compelling anecdotes, personal stories, or influential quotes. Tie this introduction into your reason for pursuing an MBA. Make the reader care before launching into your achievements. Then, clearly state why you’re pursuing an MBA. Example: “From the dynamic intersections of global markets to the intricate strategies driving corporate success, the realm of business has always beckoned to me as a realm of boundless opportunity and perpetual evolution..” 

Discuss Academic and Professional Background

Now it’s time to discuss what you’re bringing to the table. It’s okay to brag! Think about any key achievements or acquired skills that are transferable to an MBA program. What motivated you to apply? Example : “As a project manager at XYZ Corp, I navigated intricate challenges, demonstrating resilience and strategic thinking – skills I am eager to refine in a top-tier MBA program.” 

Answer the Questions: Why an MBA? Why Now? 

What does an MBA mean for your career goals ? Break down your short and long-term goals to answer this essay question. How do the skills you gain from earning an MBA connect to your plan? Research the program you’re applying for and use examples from the curriculum. Example : “My immediate goal is to transition from project management to strategic consulting, and Crummer’s MBA program’s focus on experiential learning and global business strategy perfectly complements my aspirations.” 

Emphasize Soft Skills

Think about moments you demonstrated personal growth or teamwork. Are there any moments you stepped up to lead a project or team? Your past experiences will influence your habits in a graduate school setting. Example :  “Leading a cross-functional team on a high-stakes project not only honed my leadership skills but also taught me the importance of collaborative problem-solving, a cornerstone of Crummer’s MBA program. “

Spotlight Unique Contributions

What sets you apart from other applicants? Moreover, what impact will your unique perspective bring to the MBA cohort? Explain how your background will enrich the learning environment. Detail personal qualities and experiences that showcase your value. 

Key Elements for a Powerful Personal Statement

Take a holistic approach to strike the right chord in your personal statement. Give admissions committees a more concrete impression of you. Weave in your qualifications, experiences, and aspirations. Don’t just mention your professional achievements—detail all of your positive qualities. 

Showcase Work Experience 

Be strategic when discussing your real-world work experience. If you can, including measurable results is a great way to show your professional impact. Earnings numbers, statistics, and other metrics will show off your professional experiences. 

Articulate Career Goals and Aspirations

When discussing career goals for an MBA application, detail your short and long-term objectives clearly. Ambiguity can weaken your statement’s impact. Whether you’re joining a family business, starting your own business, or looking to go abroad for international business you should discuss how you see yourself navigating the business world. Connect these career aspirations to the MBA program. 

Incorporate Extracurricular and Real-World Experiences

Touch on any extracurricular experiences like internships or entrepreneurship. Explain how these real-world experiences impacted your analytical skills, business acumen, and decision-making. If you’re an entrepreneur, touch on your journey or discuss the vision for your next startup. 

You can also talk about moments where you demonstrated leadership and communication skills. Teamwork is critical to business leaders. Reflect on your leadership experience—the successes you’ve won and the lessons you learned. 

Maintain Authenticity

Write authentically. Admissions officers want genuine stories. Give readers a reason to empathize with you. Overly formal and generic language can depersonalize your statement and keep readers at arm’s length. 

Also, use conversational language. If something sounds clunky or unnatural, it probably also reads that way. Plus, the way you speak naturally showcases your personality. While you should always use proper grammar, don’t suck the life out of your statement in the name of sounding more “academic.” Use this opportunity to demonstrate your communication skills. 

Navigating Common Challenges

Crafting your personal statements can be challenging! Let’s answer some FAQs. 

How Do I Balance the Personal and Professional Aspects?

Be intentional about what you choose to mention from your personal life. Use elements that either contrast or emphasize your professional experience. How does your background influence your business philosophy? Make sure to keep a professional tone and align your statement with the admissions committee’s expectations and be prepared for any questions the interviewer could ask.

How Do I Handle Sensitive Topics?

If you’re writing about a sensitive topic, do so thoughtfully. You don’t know what type of people will be reading your statement, so be considerate and intentional about any details you choose to share. 

However, your application essay should be a reflection of you. Sensitive subjects often play a major role in personal growth and development. Discuss what you learned from this challenging experience and how it influenced you. 

How Do I Make My Writing Stand Out? 

We’ve touched on all of the story elements you need—now trim the fat. Avoid common clichés and generic statements. Common phrases will dilute the unique perspectives in your personal statement. Make sure the language aligns with you. Avoid language that could apply to everyone when possible. 

Other MBA Application Process Essentials – GMAT Score, GPA, and Statement of Purpose

The MBA application process is multifaceted and holistic. Alongside your statement, admissions committees also consider your GMAT scores and GPA. GMAT scores are used to gauge applicants’ aptitude for business studies, while GPA showcases your readiness for MBA rigor. If you have a lower score in either category, address these challenges by highlighting your other strengths, relevant experience, and resiliency. Remember: committees consider the entire application, not just scores. 

The other factor in the application process is your Statement of Purpose or SOP. This will complement your personal statement. Make sure your SOP articulates your academic and career goals without echoing your other application essay. Avoid redundancy. Focus on the future: link the MBA program to your long-term plan. Take a forward-looking perspective and demonstrate how the MBA will work as a natural progression in your life. 

Your personal statement should be as unique as you are. Start with a compelling narrative and a plan. Proofread your essay, and don’t be afraid to seek help from peers or professionals. Explain how your personal and professional life gives you the necessary skills to thrive at your desired program and be specific about what you want to do there. This is your chance to differentiate yourself from other applicants—take advantage!

Crummer is the #1 ranked MBA program in Florida. You can learn more about what we offer and when you’re ready, start working on your application . 

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Business School Personal Statement Examples

Browse our collection of Business School personal statement examples to inspire you to write your own unique statement.

My father was born in Tehran, Iran. He and his side of the family migrated to America as political refugees. My grandfather worked for the government at the time of the revolution, and when the political situation in the country changed, my father was added to a list of dissidents. My father understood what this meant for the safety of his family, so he made provisions to leave. He, my mother, and my grandparents first went to Britain to live with my mother’s cousin before moving to Chicago in the late eighties. After starting and failing multiple businesses, they started the Mohar Corporation in 1994. Read more >>

Everyone wants to be inspired by their leaders. History provides us with multiple examples of leaders who—for better (i.e., Martin Luther King Jr., Steve Jobs) or for worse (Adolph Hitler)—inspired people to action and promoted change on such a major scale that the globe was forever changed. Although sources of inspiration are diverse, leadership remains a central factor in the extent to which individuals, especially on teams, are inspired to success or driven to failure. I believe that management—effective management—and leadership go hand in hand. Good managers know how to lead people and inspire change. Read more >>

James Broughton said, “The only limits are, as always, those of vision”. Truer words have never been spoken, for I believe that vision is the foundation upon which the impossible is built. Leadman University School of Business’ mission is centered on vision because, like me, the leadership of the institution believes that with a strong vision, students can go out and achieve the impossible. After all, everything is impossible until it has been done. Leadman has been producing visionary leaders for decades, and attending Leadman University School of Business is an integral part of the vision I have for myself and my future. Read more >>

My father was born in Holguin, Cuba. He and his side of the family migrated to America as political refugees. My grandfather worked for Castro at the time of the revolution, and when Castro became communist, he vowed to kill all his associates, necessitating my family’s departure. After starting and failing multiple businesses in the early 60s, they started the Esperanza Corporation in 1994. Over the last 10 years, I have helped grow this family business from a startup to a global company specializing in management. I have held many positions within the company, from sales manager to director, and I am looking to further my education in the hopes that I will gain the knowledge and skills necessary to not only take my business acumen to the next level but to positively impact the world at large. Read more >>

Writing a Business Personal Statement: 7 Steps to a Stand-Out Application for Your Students

James is senior content marketing manager at BridgeU. He writes and directs content for BridgeU's university partners and our community of international schools

• Answer the fundamental question of a business personal statement
• Sell their suitability in their business personal statement
• Identify relevant experiences to include in the business personal statement
• Identify the areas of business that most interest them
• Think about what they want to learn next
• Come up with a compelling structure for the business personal statement
• Create the business personal statement

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Business subjects are some of the most popular around the world, meaning competition is stiff! Help your students secure top spots with these 7 steps for writing business personal statements.

The business personal statement is probably something you’ve contended with a lot as a university counsellor. After all, business and its related subjects are some of the most  popular degree subjects  and  majors  in the world!

But writing a personal statement for business can be tricky. It’s a subject that requires a diverse blend of skills. Students need to be mathematical, analytical and logical, but also have entrepreneurial spirit and creative flair. Strong leadership and communication skills are often at play, too, particularly for degrees focused on management.

So how can you ensure students’ personal statements hit all these criteria, capture who they are  and  make them stand out from an ever-growing crowd of applicants? All while keeping to the personal statement’s notoriously tight limit of just 4000 characters?

Don’t worry, we’ve got you covered. We’ve created a clear 7-step process for writing a business personal statement. By the end, students will have a memorable, impactful and totally personalised essay!

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Step 1: Answer the fundamental question of a business personal statement

The first step is perhaps the most important: interrogating  why  they want to study business.

The strongest personal statements showcase a well-rounded interest in business. Therefore, it’s a good idea to suggest that your students jot down some motivations in each of these categories:

• Intellectual
• Professional

Another helpful technique is thinking about how they chose which universities and courses to apply to. Different countries and even universities structure business degrees differently, and have different focuses, specialisations, approaches… So what factors did your students use to narrow down their options? What do their top courses have in common – and why?

These questions can uncover the nuances of what they’re looking for in the degree, and what they’re hoping to get out of it. And that makes a compelling business personal statement!

We want… a personal insight into the applicant, something that goes over and above their academic achievements and includes their motivations, their ambitions, how they chose their university course, what they feel they could contribute to our community, and what it is they seek from their university experience.” Dr Trevor Bolton:  Pro Vice Chancellor & Dean Of International Business School, Anglia Ruskin University

Step 2: Sell their suitability in their business personal statement

Once they’ve drafted ideas about  why  they want to study business, encourage your students to think about why they  should .

Here, too, you can add structure to their ideas using handy categories.

1. Their personality and characteristics

Students should keep in mind that a business personal statement – like any other – needs to reflect who they are.

What is it about their personality that’s well-suited to studying business? How does this match their career goals? Which characteristics set them up for success at university?

2. Their skills and interests

Universities want to see a curiosity that takes students beyond the curriculum, and the relevant skills that their curiosity has developed. 

Are they maths wizards? Do they have an eye for investment? Have they helped their parents file their taxes? Do they have an in-depth knowledge of a particular economic paradigm?

Some other topics and areas to include:

• Recent news stories that have caught their attention
• Business-related blogs or publications they follow
• Related podcasts they listen to
• Lectures they’ve attended
• Public figures who inspire them

Step 3: Identify relevant experiences to include in the business personal statement

As business is a vocational pathway with infinite real-world applications, universities want to see that students have engaged with ideas and practices outside the classroom, and that their passion has driven real action.

So here are some things to consider:

• Work experiences/placements
• Extracurricular activities
• Extended projects
• Summer school  or other courses
• A passion project they’ve pursued outside school (e.g. an online homemade candle shop, a business blog)

For some extra inspiration, check out this video of Melissa talking at one of our student events about choosing experiences for her business personal statement!

Above all, students need to think deeply about each experience. They shouldn’t just write  what  they did. Instead, have them think about why they decided to do it, and what they learned. Again, this will offer a better indication of who they are, and show that they’re insightful, interested and introspective.

And to give their business personal statement that extra pzazz, see if students can link some of their experiences to current affairs or real-life examples in the business world!

Choosing experiences and skills for a business personal statement

We know that your students probably have a veritable cornucopia of experiences and skills to draw from. To help you narrow them down to that 4000 character limit, here are some of the qualities that admissions tutors look for in business personal statements.

• Enthusiasm and curiosity for the subject
• Initiative and innovation
• Individuality and personality
• Independent learning
• Problem-solving
• Setting and hitting goals
• Communication
• Quantitative skills
• Essay-writing skills
• Entrepreneurship
• A global mindset

[In business applicants, we look for] the abilities to think and work independently, follow complex lines of reasoning, demonstrate logical thought processes, solve problems and communicate accurately and succinctly” Will Breare-Hall:  Student recruitment and study abroad manager

Choosing Experiences for a Business Personal Statement

Step 4: identify the areas of business that most interest them.

For such a competitive and broad subject, simply being passionate is not enough to stand out. Students need to show a thoughtful, individual and developed interest.

Have students write down the topics, classes, projects or sources that have really captivated them in the course of their studies. It doesn’t have to be in a dedicated business class – universities know lots of students don’t have the chance to study business before university!

But they’ve likely encountered economic arguments in history or politics, or practical applications of maths techniques, or theories of occupational psychology… There are all kinds of areas that could have sparked students’ interest in business.

You don’t need to take our word for it! In one of our previous webinars, Rebecca Hill from the University of Exeter spoke about what the subjects she and her fellow admissions tutors look for in business applicants…

Here, too though, it’s absolutely imperative that students go beyond the classroom. Students should also pick out recent news stories, ideas they’ve found in their independent reading and research or case studies that fascinate them.

You can also tell your students not to shy away from being a little bit controversial… Do they have any strong opinions on recent events or issues – like why a well-known company collapsed, why a particular brand came back into the mainstream after decades, or why a real CEO is so fantastic (or terrible!)? If they can back up their thoughts, this can make a really memorable and impactful business personal statement.

The Subjects Aspiring Business Students Should Study

Step 5: think about what they want to learn next.

Universities don’t just want to understand students’ existing interest in business. They’re keen to hear how students plan to keep that motivation up throughout their studies.

A business personal statement should show universities how they will develop the knowledge, skills and curiosities that students are bringing to the table.

And while self-confidence and selling themselves is crucial, a little humility never goes amiss! Students aren’t yet masters of business, and acknowledging that there are areas they don’t know all about indicates their thirst for knowledge and determination to grow.

Top tip: Have students look at the modules offered on their favourite business degree programmes, and/or at the specialisations of the professors in the department. These could be the perfect inspiration or springboard for topics they’d like to pursue!

Step 6: Come up with a compelling structure for the business personal statement

Now that your students have all of the ingredients for a stellar personal statement, it’s time to help them put it all together!

The most important tip is to ensure that each personal statement tells a coherent story.

If your students feel overwhelmed, they can’t go wrong with a great personal statement template – at least as a jumping-off point.

Related resource:  Personal statement template

Step 7: Create the business personal statement

After the sixth step, your students will have to go away and independently write a first draft – but they’re not on their own from here on out! They’ll need to share it with you for feedback and proofreading.

Of course, having lots of different drafts zipping back and forth can get confusing and chaotic. It’s a good idea to use a  free platform like BridgeU , where you can make edits and suggestions in one single document that students can see and respond to from their own accounts.

It also makes writing references and recommendations so much simpler, as you and your colleagues can draft your comments in line with students’ statements and see their experiences and transcripts with the click of a button.

Learn more by booking your free BridgeU demo below.

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How to Write a Personal Statement

A personal statement can be a key part of your college application, and you can really make yours shine by following a few tips.

When you're applying to college—either to an undergraduate or graduate program—you may be asked to submit a personal statement. It's an essay that gives you the chance to share more about who you are and why you'd like to attend the university you're applying to.  

The information you provide in your personal statement can help build on your other application materials, like your transcripts and letters of recommendation, and build a more cohesive picture to help the admissions committee understand your goals.

In this article, we'll go over more about personal statements, including why they're important, what to include in one, and tips for strengthening yours.

What is a personal statement?

A personal statement—sometimes known as a college essay —is a brief written essay you submit with other materials when applying to college or university. Personal statements tend to be most common for undergraduate applications, and they're a great opportunity for an admissions committee to hear your voice directly.

Many colleges and universities in the US, especially those using Common App , provide prompts for you to use. For example, "Reflect on a time when you questioned or challenged a belief or idea" or "Describe a topic, idea, or concept you find so engaging that it makes you lose all track of time" [ 1 ]. If the school you're interested in attending doesn't require prompts, you will likely want to craft a response that touches on your story, your values, and your goals if possible.

In grad school, personal statements are sometimes known as letters of intent , and go into more detail about your academic and professional background, while expressing interest in attending the particular program you're applying to.

Why is a personal statement important?

Personal statements are important for a number of reasons. Whereas other materials you submit in an application can address your academic abilities (like your transcripts) or how you perform as a student (like your letters of recommendation), a personal statement is a chance to do exactly that: get more personal.

Personal statements typically:

Permit you to share things that don't fit on your resume, such as personal stories, motivations, and values

Offer schools a chance to see why you're interested in a particular field of study and what you hope to accomplish after you graduate 

Provide an opportunity for you to talk about past employment, volunteer experiences, or skills you have that complement your studies 

Allow colleges to evaluate your writing skills 

Bring life to a college application package otherwise filled with facts and figures 

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How to write a personal statement.

As we mentioned earlier, you may have to respond to a prompt when drafting your personal statement—or a college or university may invite you to respond however you'd like. In either case, use the steps below to begin building your response.

Create a solid hook .

To capture the attention of an admissions committee member, start your personal statement with a hook that relates to the topic of your essay. A hook tends to be a colorful sentence or two at the very beginning that compels the reader to continue reading.

To create a captivating hook, try one of these methods:

Pose a rhetorical question. 

Provide an interesting statistic. 

Insert a quote from a well-known person.

Challenge the reader with a common misconception. 

Use an anecdote, which is a short story that can be true or imaginary. 

Credibility is crucial when writing a personal statement as part of your college application process. If you choose a statistic, quote, or misconception for your hook, make sure it comes from a reliable source.

Follow a narrative.

The best personal statements typically read like a story: they have a common theme, as well as a beginning, middle, and end. This type of format also helps keep your thoughts organized and improves the flow of your essay.

Common themes to consider for your personal statement include:

Special role models from your past

Life-altering events you've experienced

Unusual challenges you've faced

Accomplishments you're especially proud of

Service to others and why you enjoy it

What you've learned from traveling to a particular place

Unique ways you stand out from other candidates

Be specific.

Admissions committees read thousands of personal statements every year, which is why being specific on yours is important. Back up your statements with examples or anecdotes.

For instance, avoid vague assertions like, "I'm interested in your school counseling program because I care about children." Instead, point out experiences you've had with children that emphasize how much you care. For instance, you might mention your summer job as a day camp counselor or your volunteer experience mentoring younger children.

Don't forget to include detail and vibrancy to keep your statement interesting. The use of detail shows how your unique voice and experiences can add value to the college or university you're applying to.

Stay on topic.

It's natural to want to impress the members of the admissions committee who will read your personal statement. The best way to do this is to lead your readers through a cohesive, informative, and descriptive essay.

If you feel you might be going astray, ensure each paragraph in your essay's body supports your introduction. Here are a few more strategies that can help keep you on track:

Know what you want to say and do research if needed. 

Create an outline listing the key points you want to share.

Read your outline aloud to confirm it makes logical sense before proceeding. 

Read your essay aloud while you're writing to confirm you're staying on topic.

Ask a trusted friend or family member to read your essay and make suggestions.

Be true to your own voice.

Because of the importance of your personal statement, you could be tempted to be very formal with structure and language. However, using a more relaxed tone is better than you would for a classroom writing assignment. 

Remember: admissions committees really want to hear from you . Writing in your own voice will help accomplish this. To ensure your tone isn't too relaxed, write your statement as if you were speaking to an older relative or trusted teacher. This way, you'll come across as respectful, confident, and honest.

Tips for drafting an effective personal statement.

Now that you've learned a little about personal statements and how to craft them, here are a few more tips you can follow to strengthen your essay:

1. Customize your statement.

You don't have to completely rewrite your personal statement every time you apply to a new college, but you want to make sure you tailor it as much as possible. For instance, if you talk about wanting to take a certain class or study a certain subject, make sure you adjust any specifics for each application.

2. Avoid cliches.

Admissions committees are ultimately looking for students who will fit the school, and who the school can help guide toward their larger goals. In that case, cliches can get in the way of a reviewer understanding what it is you want from a college education. Watch out for cliches like "making a difference," "broadening my horizons," or "the best thing that ever happened to me."

3. Stay focused.

Try to avoid getting off-track or including tangents in your personal statement. Stay focused by writing a first draft and then re-reading what you've written. Does every paragraph flow from one point to the next? Are the ideas you're presenting cohesive?

4. Stick to topics that aren't controversial.

It's best not to discuss political beliefs or inappropriate topics in your essay. These can be controversial; ideally, you want to share something goals- or values-driven with an admissions committee.

Polish your writing skills on Coursera.

A stellar personal statement starts with stellar writing skills. Enhance your writing ability with a writing course from a top university, like Good with Words: Writing and Editing from the University of Michigan or Writing a Personal Essay from Wesleyan University. Get started for free to level up your writing.

Article sources

1. Common App. " 2022-2023 Common App Essay Prompts , https://www.commonapp.org/blog/2022-2023-common-app-essay-prompts." Accessed January 9, 2024.

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How to write a personal statement for business studies

Business studies courses are heavily oversubscribed, so show your skills and understanding of business on a global level

B usiness and management studies degrees are among the most oversubscribed subjects at university. The highest ranking universities demand three As at A-level to be considered for a place. For these programmes, the personal statement is your chance to show admission tutors your potential beyond your grades.

In your personal statement you should talk about what you have learnt through your A-level studies. Courses with a specialist focus on accountancy or finance will ask for maths A-level, so if you studied maths do mention the skills you gained.

Peter Corvi, associate dean at the University of Warwicks' business school, says: "We're looking for strong quantitative skills."

Critically reflective essay writing skills are also important for a business studies student, says Corvi, so if you studied an essay based subject like English, history or economics, do mention your knowledge in this area.

The University of Warwick wants to see that students are able to formulate a rational argument and write it to length. Corvi says: "Some of our strong applicants are missing this skill."

So make sure that your personal statement is fluent, articulate and well structured.

Corvi says that each year he has more qualified applicants than he has places. One way for candidates to distinguish themselves is through their extra curricular work. But Corvi says he doesn't want to see descriptions of these skills without examples – make sure you explain why your extra curriculur activities are relevant, and give concrete examples of what you did and how this makes you a suitable candidate.

This sentiment is echoed at the University of Bath's school of management. Nick Kinnie, associate dean of undergraduate taught studies, advises students not to underestimate the importance of activities such as Young Enterprise, Duke of Edinburgh and sporting positions, but to explain why you undertook them.

Kinnie says: "We want to see why they did it, what they learned and why it's relevant."

Intellectual curiosity and a strong work ethic are the core skills the London School of Economics (LSE) are looking for on their management programme. Will Breare-Hall, student recruitment and study abroad manager, says the LSE is looking for "the abilities to think and work independently, follow complex lines of reasoning, demonstrate logical thought processes, solve problems and communicate accurately and succinctly".

At Bath, the business programmes are concerned with linking theory to practice, so candidates need to demonstrate their ability to reflect on their experiences and explain how the skills they learned are applicable to higher education.

Once the admissions tutors have looked at grades to determine if an applicant meets its minimum requirements they turn their attention to the personal statement.

It's important to try and stand out, but extravagant stories won't impress an admissions team.

"It's an extreme example, but one year I had an application from someone who said that their mother knew when she was carrying the child that they were going to be an accountant," says Corvi.

Corvi recommends applicants have their statements read back to them, so they can hear how they sound to others reading it.

He says: "Describe yourself in a positive light without going overboard."

Bath's programmes, like many other institutions offering similar courses, have a strong emphasis on the global nature of business and management. Kinnie says he wants to see applicants not only express an interest in working in multinational environments, but also an awareness that they will be working with students from various cultures and backgrounds.

Although it's advisable for students to seek advice from their school when writing their statements, admission tutors want to hear the students' voice in their application.

Kinnie says: "The clue is in the title. The personal statement should read in an authentic and real way and in their own language.

"This is the first step in university life: taking responsibility for your own learning and development."

• Personal statements
• Guardian Students
• Higher education
• Advice for students
• Applying to university
• Business management and marketing

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7 Outstanding MBA Personal Statement Examples

For top 5 mba programs in the world: updated.

Featured Expert: Hassan Awan, MBA

Reviewing MBA personal statement examples can really inspire your own! Before applying to competitive professional programs, many students review medical school personal statement examples or law school personal statement examples , as these can be a great way to gauge what is expected of you. And if you are applying to an MBA – you should certainly review MBA personal statement examples! In this blog, we will teach you what an MBA personal statement is and why it’s needed, the types of essay questions commonly asked and how to answer them, and provide 7 MBA personal statement examples you can study to craft your own. This blog will also cover some of the key elements of a winning personal statement and some of the biggest mistakes to avoid when writing your personal statement.

>> Want us to help you get accepted? Schedule a free strategy call here . <<

Article Contents 26 min read

What is an mba personal statement.

An MBA personal statement is an integral part of any MBA application. But what exactly is it? Simply put, an MBA personal statement, sometimes called a goal statement or statement of purpose, is a summary of your goals and experiences, why you are applying to your chosen MBA programs and what you hope to achieve in doing so. It’s a document, written in essay form, that tells admissions committees the skills, experiences and fresh perspective you can bring to the program.

A personal statement convinces admissions committees that you are the most suitable choice for a position in a department of Business Administration. MBA personal statements work a bit like a great cover letter for a job interview. A good cover letter tells a hiring committee a bit more about you and your suitability for a job position. A great one will get you an interview or even a job offer from the chosen company. Similarly, your MBA personal statement should cinch your acceptance to a chosen program in the field of business administration.

For almost every application process, you’ll be asked to write a personal statement, and an MBA program is no exception. Schools want to know more about you. They want to know your motivations, your purpose in applying to business school, and any significant part of why you chose to pursue this degree. They’re looking for more than high grades and impressive resumes.

Admissions committees know that the competition is fierce, so they want to make the best decision possible. A personal statement is the best way to show them why your candidacy should be considered above others.

Your personal statement is your chance to shine. It’s a chance to make an impression on your business school’s admissions committee. It also shows committees that you have top-notch writing and communication skills, two things that are big assets to any future business leader. So, admissions officers aren’t just using your personal statement to measure how you stand out from the crowd, they’re judging your professional skillset as well. If you struggle with writing college essays for your application, consider reading some sample college essays to find inspiration and expert tips. Or, if you’re looking for a more holistic guide to the graduate school application grind, think about seeking help from an MBA admissions consulting service.

Still working on your MBA Resume as well? Here are some tips:

Common MBA personal statement prompts

For personal statements, MBA programs will usually pose a question to applicants, which the admissions committee expects to be answered in essay format. While the questions will vary from program to program and likely change from year to year, there are some commonly asked questions you can prepare answers for ahead of time.

These questions often seem a lot like common job interview questions, but it’s important to remember that the answers should focus on your personal, professional, and academic achievements that can relate to your MBA success. Admissions committees provide these personal statement prompts to encourage students to self-reflect on their motivations, goals and perspectives, and then to share their insights and discoveries with the school. Graduate school programs may also ask for a statement of purpose to ask you further questions about yourself, so review some graduate school statement of purpose examples and tips for extra help. The key is delivering a personal answer while tying it back to the skills and qualities needed to succeed in business school. It’s also good preparation for the MBA interview questions !

There’s no magic formula when it comes to writing the perfect personal statement, but there are some key elements that should be included to pack more of a punch. Aside from being well-written, MBA personal statements need to contain the content admissions committees are looking for, be presented in the essay format they want, and they need to keep the readers’ attention.

Below we’ve highlighted a few things to keep in mind when creating your personal statement.

Use essay format

Your personal statement needs to be organized in an essay format. A sentence or a short paragraph won’t do. Admissions committees are looking for a little more content, and a bit more structure. The typical word count of an MBA personal statement is around 400-1,000 words, so think one to two pages long. Some programs may have very strict word count requirements, while others may not specify the word count but ask students to answer two essay questions.

Craft your personal statement just as you would an essay, with an introduction, body paragraphs and a conclusion. Start with a brief introduction that captures the reader. Use the introduction to engage the reader and keep them reading until the end of the statement.

Follow this with 3 to 5 body paragraphs that dig a bit deeper into your answer to the prompt in front of you. Each body paragraph should elaborate on how you came to apply to MBA and what makes you a great candidate. Remember to always use examples to support your claims- in other words, “show, don’t tell” them your story!

The conclusion

For the conclusion, wrap up your statement neatly, impressing upon the reader that you are the right fit for the program. Your reader should be left with the incitement to action, namely, they should want to extend you an interview invitation.

Being able to master the short essay format will also show admissions committees that you have the writing chops needed to excel in their business program!

Keep in mind that personal statements are usually between 750 and 1,000 words, so they don’t need to be long, meaty essays. Be concise in your statement and cut out any unnecessary information or fluff that isn’t needed.

Have a compelling story

When writing your personal statement, it’s important to leave an impression. Admissions committees will remember a great narrative over another student with high marks in all their classes. Crafting a compelling narrative is easier said than done, but it can be done.

Consider the question being asked. Are they asking for a moment of personal achievement? Your greatest failure? Do they want to know what motivated you to apply for business school? From there, choose a significant moment in your life that relates to the question.

Tell the story of this personal moment, using narrative story structure to deliver it with the greatest impact. Story structure means taking the reader—the admissions committee—on a journey.

For example, a story about the time you decided to run a marathon might start with a bit of background on the race and why you decided to run it. Then it would talk about any obstacles or setbacks you faced in preparing for this challenge, and how you overcame them. In your essay, you could write about the race itself, your mindset and any unexpected difficulties like a twisted ankle, finishing with the result of you completing the marathon anyway or beating your personal best time. Discuss why this moment of personal triumph was significant to you and how it relates to your decision to apply to business school.

Use your natural voice

When writing your personal statement, it’s key to maintain your authenticity. It is, after all, a personal statement, so use your natural voice and style in your writing. Admissions committees appreciate unique voices, and it will be noticeable in your writing if you’re trying to be overly formal or adopt the style of another writer.

Remember that committees are asking who you are as a person. Being honest and natural in your responses will shine through with way more impact than trying to sound like the smartest person in the room or the most business-savvy applicant.

Prove your leadership qualities, be introspective and honest

No matter the essay question, it’s best to showcase your leadership qualities. Show admissions committees that you can be introspective and honest with yourself. They want to see proof of self-growth and self-reflection in the experiences you share in your personal statement.

Demonstrate your leadership as part of a team environment by highlighting the ways in which you built up your team or encouraged them. Show the admissions team that you have leadership over yourself as well, in your commitment to your goals, writing about how you saw a difficult project through to the end, or a moment of personal self-development in which you learned from past mistakes.

Share how you will contribute, and how the program will help you achieve your career goals

Lastly, draw attention to what contributions you can make to the school or program of your choice. Pump up your strengths and the unique perspective or skills you bring to the table. Present compelling arguments for why you should be chosen over others.

Also mention how the program you’ve chosen will contribute to your business education or help you achieve your career goals. Mention specific elements in the school’s culture or curriculum that you feel will be an asset to your education in business administration or your future in business.

Worried about your MBA Interview? These are some of the question types you can start preparing for:

What should be left out of an MBA personal statement?

Just as there are elements that need to be included in your MBA personal statement, there are parts to avoid as well. Some common mistakes in poorly written personal statements are making it too long, not proofreading or checking your work, and not answering the essay question effectively.

Below we’ve listed some key mistakes to avoid when writing your personal statement.

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Below we’ve provided 7 examples of great introductions, body paragraphs and conclusions of MBA personal statements, each answering the common types of essay questions we talked about above.

1. What motivated you to apply for this MBA program?

My family owns one of the oldest small businesses in our tight-knit community. I have always been proud to be a part of this family tradition, and it is my dream to open a small business myself. During the pandemic, I witnessed my parents and their fellow small business owners struggle to keep the doors open and the lights on. Many businesses, some of which had been here for decades, were ultimately unable to and had to close their doors for good. This was difficult for me, as it is not just a failing business, but an individual’s dream being shuttered. There are many hard-working small business owners in my community who simply could not compete or adapt to the changes of the past year. And they had no system to guide them on how to get back on their feet.

My dream to become an entrepreneur has now evolved; in the future, I want to create a company which incubates local start-up businesses. In working with [Company], I have developed my leadership and organizational skills, but an MBA from [University] will allow me to grow into a community-minded leader. With [Company], I have been fortunate to be able to lead a team of like-minded individuals, and see how both my actions, and the actions of the team, can lift up us all. It would be my goal to view my community of small business owners in the same way: as one unit that can be raised out of the circumstances we are all mired in.

[University’s] MBA program was my first choice because its foundational values align with my goals. With the program’s focus on the operation and management of small business, I believe it will provide me with the proper toolset to serve local business owners and up and coming start-ups. [University] also focuses on entrepreneurial leadership and development, which will be a great class to augment my existing skillset. The curriculum of this program will provide me with the necessary professional skills I need to succeed as a small business owner myself, particularly with its foundation of management, finance and leadership. Since the program also holds a high standard for innovative, exemplary leadership, I feel it will augment my developing leadership style and skills and mold me into becoming the kind of leader my community and its business owners need right now.

The small business owners in my community are like members of a family, and when they were faced with difficult times, I was amazed to see how they supported one another, and reached out to one another. My goal as a business incubator would be to provide a space for these businesses who were struggling or had to shutdown to restart again and get back on their feet. To have a community support system to reinvigorate them. It would also be a resource for any budding entrepreneurs in the community, who were scared off by these challenging times or simply don’t have the resources they need to get off the ground.

After graduating, I will achieve my dream of running a business incubator with the full guidance of my experiences inside and outside the classroom. With the skills I will have learned, I will be able to give back to my community and make a true impact on the lives of its small business owners. I am passionate about my goals, and deeply committed to making a real, tangible difference in my community’s business sector. I will take the lessons I’ll learn at [University] with me throughout my life and career in business and pass along the tools and skills I will have learned to the small business owners, like my parents, for whom it makes such an incredible difference.

2. Who do you most admire?

The businessperson I most admire is not a well-known titan of industry. Her name is [Name]. She is the founder of a not-for-profit organization which provides stray animals in need with care and housing, as well as educates on proper animal care. She has been my mentor as I have volunteered for her organization for the last 3 years. My passion for animals led me to volunteer with [Organization], but it was the incredible example set by [Name] which inspired me to further my professional goals and pursue an MBA. With an MBA degree, I can pour my experiences, skills, and passion into helping other not-for-profits like [Organization] succeed and continue to help animals. The world, particularly the not-for-profit sector, needs more leaders like her. She continues to inspire me with the commitment and passion she has for her business.

The reason I admire [Name] is because of her dedication to her business, her sense of responsibility to her team and the animals, and her vision in creating a better solution to stray overpopulation and pet abandonment. Every day, she works to educate pet owners on the problems organizations like hers face, and the effect on the animals and communities involved. People often misunderstand the work done by animal shelters and organizations like [Name’s], and it’s important to not only raise awareness but educate others on the real problems we are seeing everyday, and the proven solutions that can be provided. Overpopulation of strays and inadequate pet care often mean our shelters are at capacity, stressing our already taxed resources. It sometimes means we’re not able to accept an animal in need off the street, because someone else has returned a pet they weren’t prepared to care for.

[Name] puts everything she has into her business to ensure it runs in a responsible, organized way, from caring for the animals, to managing staff and customers. She tackles problems head-on, and she is involved in every step of the process to see where we can make improvements. Every year, she organizes our Adoption Day event and fundraiser. She sets up pens for potential pet owners to interact with our animals safely, signs up new shelter volunteers and accepts donations. And then she is in charge of educational presentations and a thank you speech in front of the crowd of our supporters and donors. She truly makes being an organized professional an artform. As part of the team, she is our leader by example, showing our team how to organize and set up a safe, fun and successful event. She leads from the front and shows us how to properly care for animals and advocate on their behalf.

[Name] is not only dedicated to her position as the team leader and head of the organization, but personally takes the time to do the work around the shelter and can fill in for any position flawlessly. She proves the importance of being able to multi-task, and how crucial it is to know every part of the business, when she shows our shelter volunteers how to clean out cages, maintain our animals’ physical health with grooming or properly delivering necessary medications, and how to socialize our animals with structured play with other animals and humans. She uses her creative thinking and innovation to keep finding ways the team can work smarter, not harder, and brainstorm ways that we can improve the lives of our animals. When our resources aren’t enough, or a piece of equipment breaks down, there is always another solution. When we didn’t have enough proper feeding and water bowls for our pets, she took it upon herself to recycle pieces of PVC pipe and plastic storage bins from our storage room to create a feeding and watering system that saved us time in caring for our animals and provided space for everyone during busy feeding times.

My mentor will always be an inspiration to me in the world of business for her leadership qualities and the way she executes her vision. Not only is she a prime example of a not-for-profit business owner, but she also never lets herself forget why she’s there, and she always shows up for her business. Working in the not-for-profit sector requires a surplus of passion, patience, integrity and dedication. It also requires superb organization, knowing your business inside and out, creativity and innovation. She demonstrates these qualities every single day, and inspires others to develop these qualities within themselves, too. [Name] is the best example I can think of a leader, a not-for-profit business owner and someone who truly cares about their mission. I hope to emulate the qualities she has shown and instilled in me in my future professional life.

3. Describe a time you led a team and what challenges you faced, how you overcame them.

The bulk of my professional experience has been as a member of team. I have been fortunate to have experience both being a part of and leading a team of talented and dedicated individuals. Working at [Newspaper] as chief layout editor, I consistently lead a team of 5 layout editors in creating and publishing a weekly paper. Journalism is a fast-paced environment that requires focus and collaboration. My team edited, laid out and approved a large volume of pages each week, working under tight deadlines. Our work requires adaptation and perseverance, and a fair amount of commitment to see things through to their deadlines and complete a project to the best of one’s ability. In my role as chief layout editor, I had the invaluable opportunity to develop my leadership style, grow as a leader, and prove to myself and my team that I can lead.

Within a newsroom, there are multiple departments all operating with a degree of separation from one another, but all key parts of the overall team. Normally, the department heads are in contact with one another to fix problems quickly where they come up and stay in contact throughout the publication process. My team of layout editors would inevitably run into a roadblock or have a question they needed to pose to another department head about the copy. Communications between departments were usually streamlined by being communicated exclusively through department heads. If a team member had a request, it went through me and on to the appropriate department head. Since department heads were not always available at the time the issue arose, I took the initiative to make it easier for my team to get the answers they needed to work, even if myself or the other department heads were absent. Through a shared Slack message board, members of my layout team could post a request or question to the related department. All team members of that department would be able to see the request and respond. Or, messages could be sent directly to the individual to answer the request.

Another major hurdle was ensuring every page that came through our hands kept to our strict style and layout guidelines. As team leader, it was my responsibility to clearly communicate our style and layout guidelines to my team members, providing a comprehensive guide for them to follow. This guide became a staple in the office and part of the package prepared for new hires. The guide helped new hires onboard more quickly and increased the team’s self-sufficiency. All pages being worked on were also visible to the entire team, so everyone knew who was working on what and how projects were progressing in real time, without the need for constant meetings and updates.

Leading my team at [Company] was a challenging but rewarding experience. In my responsibilities as team leader, I learned valuable lessons about the importance of transparency, clarity and advocacy in the workplace. I learned the importance of fostering an environment where the entire team could excel and be self-sufficient. Being a leader is about much more than delegating, fixing problems and guiding team members. In an environment as dynamic and fast-paced as a newsroom, I learned how to use my creative skills to improve the work environment. By making these seemingly small changes to our communications and operations, the team was able to thrive. Through my time as leader, I believe my best accomplishments were removing the team’s hurdles to productivity and efficiency. Once I did, my team showed me how adept they were at leading themselves.

My greatest personal achievement was also the realization of a lifelong dream. This year myself and my water polo team won the gold medal for the Junior Olympics. It has been my dream to become an Olympian since I was young and being awarded a gold medal for competing in my sport has been by far my proudest moment. Not only was this a significant feat of athleticism, perseverance, and dedication, it was an affirming moment for me personally. It proved what I was capable of once I set my mind to something. It showed me what my passion and hard work could bring me.

My journey as an athlete has taught me many important skills applicable to every area of my life. Water polo is a team sport, and I could not have succeeded in this personal victory without the hard work, encouragement, and help of my teammates. The team’s strengths and weaknesses must complement each other to form the best unit it can. And thinking and functioning as a team helps keep us sharp and focused. Being a part of a team also inspired me to push myself and constantly improve upon my own performance. During training with my team, I often had doubts about myself and my performance. I never viewed myself as the strongest link, and saw only how I fell short compared to my teammates in speed, strength or maneuverability in the water. My teammate, [Name], noticed how hard I was pushing myself and encouraged me to share my self-doubt with her. I carried her following pep talk with me to the gold medal match. She told me that our teammates all relied upon one another, but that we were also there to support each other. To complement each other’s strengths and weaknesses. And she reminded me that my strengths were knowing who was the quickest, who was the strongest, and who was the best teammate for any given situation in a match. She pointed out that I had a knack for analyzing a situation quickly and immediately moving into position to support the teammate that needed it to maximize our chance of success in the round. Having the team’s expectations of me, knowing they were relying on me, but also supporting me, inspired me to be my best. To challenge myself and expand the limits of what I thought I was capable of.

Water polo is also a physically demanding sport, and my long hours of training and practice have taught me diligence, patience and perseverance, especially when there is a goal I am striving for. But frustration bubbles up in you when you don’t see results or even a shred of improvement. Self-doubt might creep in, because you know that even your best might just not be good enough. Not to mention, when you’re in the arena and all eyes are on you, it’s easy to get distracted. My self-doubt was keeping me from seeing my personal strengths, and the improvements I had made. The mix of frustration at lack of progress and determination to do better pushed me too hard. After my teammate’s inspiring talk, I started to focus on my strengths, playing out different match scenarios in my head and in the pool and practicing drills with my teammates to improve my reaction times.

I remember walking out and trying to tune out the noise and distractions. You run through the mental checklist, and you’re so focused you almost forget what’s coming next. It feels a bit like sleepwalking, because you’re not aware of what’s happening around you, but you don’t miss a thing. Everything you have practiced comes rushing back to you and you’re waiting for everything to start. When it does, there’s the snap to action. All your training is remembered in a single instant, and suddenly you’re ready for everything. Your team is with you, all of them connected to you, sharing the same thoughts. You don’t need to tune anyone out anymore, because the only thing that exists in your world is your team and the game. It’s almost hard to believe when the game is over and you come back to the real world. It’s a surreal feeling. And then you realize: we won.

Although I have achieved this personal goal through hard work and dedication to my sport, it has opened my eyes to the other possibilities still ahead of me. In achieving this milestone, it has made me strive to reach for the next rung on the ladder and keep improving myself in my sport and in my personal development. In achieving something I wasn’t always sure I could, I’ve shown myself what I’m capable of, and taught myself the value of challenging myself and growing myself.

Want to learn more about MBA courses? Check out this video:

5. How will you contribute to school’s diversity?

As a female entrepreneur, I know the unique perspectives and value I can bring to the table. Growing up with a grandmother who started her own business had a huge impact on me, as it taught me what women in business are capable of. Now, as a proud business owner myself, I can see how my personal journey affects my approach to business. My grandmother owned a small hardware store, and hers was the only store around for miles in a rural area. She knew each of her customers by name, and took the time to chat with each one, providing advice or recommendations on their home improvement projects. As a child, I was astounded by her depth of knowledge and how she always seemed to have an answer for everything. It inspired me to follow her and soak up the information she had. As we worked, she also provided me with gems like ‘if they come back with a smile on their face, you’ve done your job’.

When I built my business, I was focused on one mission: to help empower my fellow female entrepreneurs and business owners. Now that I have been in business for a few years, it still amazes me how often my clients share stories with me that echo my own. We share so much of our struggles, triumphs and experiences, and yet we each have our own story to tell. We all have different reasons for going into business for ourselves. Some of the best interactions I’ve had are when my clients share their stories with me. When I was still working with my grandmother in her shop, I was helping a young girl with a school project. She wanted to construct a birdhouse and needed some help finding the right materials. Unlike her classmates, she wanted to construct the most unique birdhouse possible. Something the most colourful birds would call home. Together, we went through the store picking out flashiest glitter, buttons and faux feathers we could find. The following week, she returned to proudly show off her birdhouse, the most colourful I have seen yet. Seeing the proud smile on her face and seeing the result of what I had helped to build, ignited the spark that has never left me. Knowing I was a part of her passion project, of helping it become a reality, fills me with the same pride I feel now helping other women to succeed in their business. Whenever a client tells me that I’ve given them the tools they never thought they’d have access to or given them the advice they never knew they needed to succeed, I know I’ve done my job.

As a female business owner, I bring my own special brand to my business. My business was built on my personal passions and values, and it shows in every interaction with my stakeholders, my employees and my clients. My motivation to pursue my MBA comes back to my grandmother’s words of wisdom in doing my job. Doing the best job I possibly can for my clients. And I know I can’t continue to grow, and provide my clients with my best work, without continuing to develop myself professionally. In pursuing my MBA, I am filling myself up with even more knowledge, even more skills, that I can pass onto those who need my help.

6. Talk about a personal failure and what you learned from it.

Even as a child, I was never good at accepting failure. Whatever I did, I wanted to excel. And I quickly grew disinterested in activities I didn’t have a natural talent for. While in life it is inevitable to experience failures, there is one incident in my personal life that stands out. A few years ago, I was training for a national track and field competition. Track and field was something I was effortlessly good at, and I knew I would have no trouble competing when I qualified for the race. I would be racing in the 100 m sprint, a category in which I excelled and was sure to win first place. Even though I was assured of my victory, I devoted myself to my training. It was important to me that I show my best efforts and impress.

Before my defining race, I was warming myself up, preparing myself for the feat of athleticism. I also sized up the competition, taking note of the strongest runners, as I usually did. It became a pre-race ritual for me, to mentally catalog my opponents and consider how their strengths and weaknesses matched up to mine. There was one runner I noticed and dismissed immediately for being the smallest and weakest-looking of the group. Unlike the rest of us, he wasn’t warming up for the upcoming race. He was sitting quietly on his own, concentrating only on himself and whatever mental pep talk he was running through his head. Thinking nothing of it, I approached the starting line and waited for the gun blast. As soon as it fired, I took off, digging my toes in and launching myself ahead of the pack. I was pushing my body to its limits to reach that finish line. I could see my opponents falling back, on my heels but unable to catch me as I sprinted with confident strides. But to my surprise, the small runner I had dismissed so easily was a pace ahead of me in my sightline. Determined to beat him, I poured everything I had into my sprint, feeling the effort burn through me. But it wasn’t enough. The runner effortlessly flew over the finish line before me, nabbing the first-place prize I had worked so hard for.

While my defeat in an arena I excelled in could have brought bitter disappointment, it was also a good reminder for me that we all fail. Competition is inevitable, and we should never grow complacent in the areas where we excel. If we stop growing, our competition will catch up to us quickly and unexpectedly. If we want to stay ahead of the game, it’s important to keep improving. Because even the best athletes continue to train to stay at the top. My fellow runner didn’t care about their competition, and they weren’t concerned about comparing themselves to others. They were solely focused on their goal, as any top athlete should and will be. This is a lesson I took to heart.

During this race, I did also beat my personal best time, so it showed me that even if I excel at something, there’s always room for improvement. It taught me that complacency is the enemy of my success. I was so satisfied with what I thought to be my peak performance. I had thought I was at the top of my game. But this experience showed me how wrong that was, and how important it is to keep growing and developing myself. I’ve learned that even with our best efforts, we can sometimes still fall behind. Sometimes, someone’s strategy will be better. Or they’ll be better prepared. But mostly, it showed me that instead of focusing on how I measure up to others, I need to shift my perspective and ask how I measure up to who I want to be. My goal now shouldn’t be to be the best, my aspiration should be to become the best version of myself I can possibly be.

7. What are your career aspirations?

Brewing has been my family’s calling for generations, from my father brewing backyard beer to my ancestors’ colourful history of distilling illegal spirits. Recipes have been passed down through the family, and we each have our own favourites and specialties. Some of us add unexpected flavours to our home brews. Others swear by old or superstitious techniques. Still other members of the family have kept their ‘secret ingredient’ close to the vest. Something I want to change is the fact that the family hobby has never quite grown out of the backyard. Because the other family tradition is in the sharing of a cup, and I think with the growing popularity of micro-breweries and micro-distilleries, other families might enjoy a taste of our traditions, too. In applying for this MBA program, I believe it will help me to achieve my dream of opening a micro-distillery. It has long been my goal to own my own business and incorporate my passion for brewing. Being a small business owner requires supreme organizational and management skills, which [School’s] program will provide me.

In opening my own micro-distillery, I will be able to share my passion with my customers. The area in which I grew up has a unique history of locally made spirits, and the ingredients that grow in the area cannot easily be found anywhere else. They provide an inimitable flavour profile and a taste of the local land that cannot be matched. It is my goal to carry on the proud traditions of my hometown region by opening my own micro-distillery, to share our unique regional flavours with the world. Although my dad has taught me his home-brewing techniques, I also have experience working for [Beer Brand] as a brewer. Learning the modern techniques of brewing has definitely expanded my skillset, although brewing the same brand of beer, using the standard recipe, doesn’t have the same passion in it. My work experience has rounded out my technical skill as a brewer, and it has also given me some insight into the operations of a business. I’ve seen firsthand what it takes to operate a small business, and I know I have more to learn in this area. I know if I want to succeed in turning my family tradition into a real business, I need to build up my business sense. 

To achieve my goal of owning my own micro-distillery, it is important to have a strong business sense behind the passion and big idea. I believe with this program I will add the leadership, management and operational skills I need to see my micro-distillery off the ground. My business will need a team, and I will need to develop myself as a leader to be able to choose and develop my employees. I know I will also need to learn the management skills that will allow me to help them be successful. It is my belief that this program will instill in me the soft skills I need to become the leader and teammate I need to become to see this venture succeed.

Writing an MBA personal statement is tricky, but it is a must for any business school application. By following the above tips or studying the examples we’ve provided in this guide, you’ll be well on your way to writing an awesome personal statement. Finally, if you are looking for more inspiration, check out our Harvard MBA personal statement examples . This renowned institution is well-known for its standards. If you can write a personal statement like this, you can get into any MBA program out there!

MBA personal statements are typically between 750 and 1,000 words.

An MBA personal statement is almost like a cover letter for a job application. It is written in essay form and should explain why you are the right choice for an MBA program. Your MBA personal statement should also highlight why you wish to attend the schools you're applying to and what you hope to do with your MBA.

Yes. Most MBA programs will ask for a personal statement as part of their application process.

A general rule of thumb is to include a strong personal narrative, compelling arguments for your candidacy and qualities or strengths you will bring to the program you’re applying for.

Yes. Usually, schools will change the essay question each application cycle. Though this may vary depending on the program.

Some of the most common personal statement essay questions relate to personal achievements, motivations for applying to business school or how you will contribute to the school’s MBA program.

Yes. Admissions committees will be expecting your personal statement to be in short essay format. If it’s not, it may lead your application to the rejection pile.

The simplest way is to study the short essay format, read the essay question, reflect on your personal experiences, and answer the question being asked!

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• The University of Warwick

A guide to writing a Masters personal statement

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If you are considering postgraduate study, you will need to think about writing an application that demonstrates why you are the right candidate for the course and their university. This is where your personal statement comes in. 

You’ll already have written a personal statement for your undergraduate application, so the concept should be familiar. However, there are some things you should be aware of when it comes to writing specifically for postgraduate study. 

In this guide, we’ll explain how to write a stand-out Masters personal statement and provide you with some valuable insights from our Masters Recruitment Manager Danielle, here at Warwick Business School (WBS).

What is a Masters personal statement?

An MSc personal statement, also known as a ‘statement of purpose’, supports your application to study a postgraduate course at university. It should highlight your key skills and experience whilst demonstrating your understanding of the course and conveying your academic skills and interests.

From her experience in the Recruitment and Business Development team at WBS, Danielle gives her take on a personal statement: 

Your personal statement is your opportunity to sell yourself and differentiate yourself from any other applicant, share your passion for joining WBS and link your life experiences and skills to how you could contribute to a cohort.

How long should a Masters personal statement be?

A personal statement for postgraduate study should fit within two pages of A4. Whilst you won’t be penalised if it is slightly longer, you should always make sure the content is relevant and doesn’t repeat information elsewhere in your application. 

What do you need to prepare before writing a Masters personal statement? 

Before writing your personal statement for postgraduate study, there are a few things you should consider.

Research your options

Take the time to read through course pages and brochures. You’ll find in-depth information on what the course involves and how it might align with your career goals. Danielle explains how understanding what the course involves is key in demonstrating your suitability and passion for a course: 

All of our course webpages feature extensive information on the course modules, so take the time to show you’ve done your research in your personal statement. Your personal statement is your chance to relate yourself to our core values and demonstrate what a strong candidate you will be for one of our programmes. Ensure you also use this as an opportunity to link our programme to your future career.

Course titles should not be taken at face value. Whilst some universities will have courses with the same titles, the content will differ. You need to demonstrate you understand what the course entails and why you want to apply for a particular course as. Danielle adds:

Take time to look at the content of the course you are applying for; although course titles may be the same at different universities the course content can be different. Do your research and demonstrate this in your personal statement, showing how invested you are in studying at WBS.

Consider what you want from your studies

The range of choice when it comes to postgraduate study is vast, and it can feel overwhelming when deciding which course is right for you. 

Whilst opinions from your friends and family are important, they shouldn’t be the ultimate deciding factor when choosing a course. Ultimately you need to consider what you really want and whether it aligns with your career goals. 

Begin to prepare your application

Once you have decided which course you would like to apply for and you’ve ensured you meet the entry requirements, you will need to begin preparing your application. This includes collecting the correct documentation such as a CV, transcript, personal statement, and reference.

What should you include in a Masters personal statement?

Recruitment and admissions teams receive thousands of applications each year so it is important that your personal statement is to the point and demonstrates what they are looking for in their students. 

Danielle gives some insight into what our recruitment team looks for in a personal statement for a Masters degree:

Aim to keep your personal statement to the point by making sure you answer the following questions, addressing the key points our Selection Committee will be looking for:

• Why have you selected this course? What are your motivating factors?
• How do you see this course benefitting your career plans?
• What will you contribute to your cohort?

As well as addressing these key questions, you should also include the following:

Academic achievements 

You need to demonstrate how your undergraduate study has prepared you for a postgraduate course. You can do this by highlighting specific achievements, projects and pieces of work as well as mentioning any particular topics that interest you. 

Professional achievements

If you completed any professional work experience alongside your studies, it is a good idea to mention them here. Highlight any duties, tasks and responsibilities you had to demonstrate what you gained from this work experience. 

Relevant extracurricular activities

Including information about relevant extracurricular activities you are involved in can help to give a more rounded view of you as a person. This could include volunteering opportunities and any meaningful hobbies you have. 

Transferable skills

Your transferable skills should be highlighted throughout your personal statement. The types of things you could include are presentation skills, communication skills, analytical thinking and time management. Consider what you can bring to lectures and workshops. For example, if your course involves a lot of group work, use an example where you demonstrate your experience with this.

What should you avoid when writing a Masters personal statement?

Repetition of information.

When submitting both a CV and personal statement it can be easy to fall into the trap of just repeating the same information across both documents. Your personal statement is an opportunity for you to reflect and expand on what you have stated on your CV, rather than repeating the same information.

Not providing enough context

Simply listing your achievements without providing context will not prove to the recruitment teams that you are the right candidate for the course. Provide hard evidence to back up the statements you make and try to give two or three in-depth examples, rather than several weak answers. 

Not tailoring your application to the specific university or course

Recruitment and admissions teams are keen to hear why you have chosen a specific course and why you want to attend their university. You need to provide clear examples of what excites you about their institution and how you can align with their particular values.  

What do recruitment teams look for in a Masters personal statement?

University recruitment teams and selection committees review thousands of applications each year. To ensure your application stands out, you must show that you have taken the time to prepare and research your chosen university.

Recruitment teams want to see your passion for the subject and motivations for joining their institution. Detailing your experience and the skills you can bring will help to emphasise this. Danielle also suggests not overlooking the obvious when it comes to writing a personal statement:

It may sound simple but the first answer to this question is that the Selection Committee wants to see a well written, clearly structured personal statement which demonstrates good preparation and research.

What else do I need to include with my Masters application?

The documents you need to include in your application may vary by institution and course. But generally, as well as your personal statement, you will also need to include: 

• Academic and professional references
• Copies of your undergraduate degree certificate and academic transcripts
• A list of final year modules if you're still studying for an undergraduate degree
• A research proposal (not all courses will require this)

If you are an international student, there are some additional things you will need to provide including: 

• A copy of your passport
• Proof of your language proficiency through either a Test of English as a Foreign Language (TOEFL) certificate, or any others that meet requirements outlined on our course pages.

When are the deadlines for Masters applications?

Deadlines for Masters programmes vary quite widely between courses and universities. Information on specific deadlines can be found on their respective course pages and postgraduate brochures . You should aim to make an application early in the cycle to ensure there are still places available on the course.

Deadlines for scholarships and external scholarships can also vary, so if you wish to apply for these, you will also have to factor in these deadlines.

Frequently asked questions

Is there an interview for masters programmes.

At WBS, there are no interviews for MSc courses. Instead, all decisions are made based on the application you submit. Your undergraduate transcript will be reviewed in depth along with your CV and personal statement.

How many Masters can you apply for?

If you are applying to a UK university, you can apply for as many courses and universities as you like. However, you should not over-stretch yourself and you should only apply for courses that you are really passionate about.

Writing an appropriately tailored application can be time-consuming and attempting to write too many could jeopardise your chances of being successful. 

Do you have to pay for your Masters application?

We require an application fee of £75 to cover administrative costs. If you're applying to multiple Warwick courses, remember each course will warrant its own application fee. 

How do I apply for a Masters degree?

We have our own application system, and you can find linked 'how to apply' sections on all of our course pages. 

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Discover our range of MSc courses at Warwick Business School

Designed for the change makers of the future, our postgraduate courses will drive you to learn, question, debate and make an impact on the world around you.

Our challenging and rewarding courses will provide you with everything you need to take your personal and professional skills to the next level. 

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MSc Management student Aditya shares his advice on balancing his wellbeing alongside studies at Warwick Business School.

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Purdue Online Writing Lab Purdue OWL® College of Liberal Arts

Writing the Personal Statement

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The personal statement, your opportunity to sell yourself in the application process, generally falls into one of two categories:

1. The general, comprehensive personal statement:

This allows you maximum freedom in terms of what you write and is the type of statement often prepared for standard medical or law school application forms.

2. The response to very specific questions:

Often, business and graduate school applications ask specific questions, and your statement should respond specifically to the question being asked. Some business school applications favor multiple essays, typically asking for responses to three or more questions.

Questions to ask yourself before you write:

• What's special, unique, distinctive, and/or impressive about you or your life story?
• What details of your life (personal or family problems, history, people or events that have shaped you or influenced your goals) might help the committee better understand you or help set you apart from other applicants?
• When did you become interested in this field and what have you learned about it (and about yourself) that has further stimulated your interest and reinforced your conviction that you are well suited to this field? What insights have you gained?
• How have you learned about this field—through classes, readings, seminars, work or other experiences, or conversations with people already in the field?
• If you have worked a lot during your college years, what have you learned (leadership or managerial skills, for example), and how has that work contributed to your growth?
• What are your career goals?
• Are there any gaps or discrepancies in your academic record that you should explain (great grades but mediocre LSAT or GRE scores, for example, or a distinct upward pattern to your GPA if it was only average in the beginning)?
• Have you had to overcome any unusual obstacles or hardships (for example, economic, familial, or physical) in your life?
• What personal characteristics (for example, integrity, compassion, and/or persistence) do you possess that would improve your prospects for success in the field or profession? Is there a way to demonstrate or document that you have these characteristics?
• What skills (for example, leadership, communicative, analytical) do you possess?
• Why might you be a stronger candidate for graduate school—and more successful and effective in the profession or field than other applicants?
• What are the most compelling reasons you can give for the admissions committee to be interested in you?

General advice

Answer the questions that are asked

• If you are applying to several schools, you may find questions in each application that are somewhat similar.
• Don't be tempted to use the same statement for all applications. It is important to answer each question being asked, and if slightly different answers are needed, you should write separate statements. In every case, be sure your answer fits the question being asked.

Tell a story

• Think in terms of showing or demonstrating through concrete experience. One of the worst things you can do is to bore the admissions committee. If your statement is fresh, lively, and different, you'll be putting yourself ahead of the pack. If you distinguish yourself through your story, you will make yourself memorable.

Be specific

• Don't, for example, state that you would make an excellent doctor unless you can back it up with specific reasons. Your desire to become a lawyer, engineer, or whatever should be logical, the result of specific experience that is described in your statement. Your application should emerge as the logical conclusion to your story.

Find an angle

• If you're like most people, your life story lacks drama, so figuring out a way to make it interesting becomes the big challenge. Finding an angle or a "hook" is vital.

Concentrate on your opening paragraph

• The lead or opening paragraph is generally the most important. It is here that you grab the reader's attention or lose it. This paragraph becomes the framework for the rest of the statement.

Tell what you know

• The middle section of your essay might detail your interest and experience in your particular field, as well as some of your knowledge of the field. Too many people graduate with little or no knowledge of the nuts and bolts of the profession or field they hope to enter. Be as specific as you can in relating what you know about the field and use the language professionals use in conveying this information. Refer to experiences (work, research, etc.), classes, conversations with people in the field, books you've read, seminars you've attended, or any other source of specific information about the career you want and why you're suited to it. Since you will have to select what you include in your statement, the choices you make are often an indication of your judgment.

Don't include some subjects

• There are certain things best left out of personal statements. For example, references to experiences or accomplishments in high school or earlier are generally not a good idea. Don't mention potentially controversial subjects (for example, controversial religious or political issues).

Do some research, if needed

• If a school wants to know why you're applying to it rather than another school, do some research to find out what sets your choice apart from other universities or programs. If the school setting would provide an important geographical or cultural change for you, this might be a factor to mention.

Write well and correctly

• Be meticulous. Type and proofread your essay very carefully. Many admissions officers say that good written skills and command of correct use of language are important to them as they read these statements. Express yourself clearly and concisely. Adhere to stated word limits.

Avoid clichés

• A medical school applicant who writes that he is good at science and wants to help other people is not exactly expressing an original thought. Stay away from often-repeated or tired statements.

For more information on writing a personal statement, see the personal statement vidcast .

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Crafting a Winning Business Analyst Personal Statement in 2023

In the competitive world of business analysis, a well-crafted personal statement can be your ticket to landing that dream job as a professional business analyst.

Whether you’re an experienced senior business analyst or just starting in the field, a strong personal statement is essential to set you apart from other applicants.

In this comprehensive guide, we’ll explore the key components of a business analyst’s personal statement and provide you with valuable insights and templates to help you create an outstanding one.

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The Importance of a Business Analyst’s Personal Statement

Your personal statement is not just another piece of your job application; it’s a powerful tool that can significantly impact your career. Here’s why it’s so important:

1. First Impressions Matter

Your personal statement is often the first thing recruiters and hiring managers read. It’s your chance to make a strong initial impression and pique their interest in your application.

2. Highlight Your Qualifications

In a competitive job market, it’s crucial to showcase your qualifications effectively. Your personal statement allows you to concisely highlight your education, skills, and relevant experience.

3. Demonstrate Your Fit

Employers want to know if you’re a good fit for their organization. A well-crafted personal statement can show how your career goals align with the company’s mission and values.

4. Showcase Your Unique Value

Your personal statement is an opportunity to stand out from the crowd. It allows you to demonstrate your unique skills, accomplishments, and what sets you apart from other candidates.

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• How to Write a Business Analyst Personal Statement

Crafting an effective business analyst personal statement is a skill that can greatly enhance your chances of securing your desired role in the field. This section provides a comprehensive guide on how to create a compelling personal statement that captures the attention of hiring managers and showcases your qualifications effectively.

Step 1: Understand the Purpose

Before you start writing your personal statement, it’s essential to understand its purpose. The personal statement serves as your introduction to potential employers, giving them insight into your qualifications, experiences, and motivations. It’s an opportunity to present yourself as the ideal candidate for the business analyst position and make a strong first impression.

Step 2: Gather Information

Begin by gathering all the necessary information you’ll need to include in your personal statement. This may include:

• Your educational background, including degrees and certifications.
• Your work experience, especially roles related to business analysis.
• Specific skills and competencies relevant to the job.
• Your career goals and how they align with the position you’re applying for.
• Any unique achievements, projects, or awards that demonstrate your capabilities.

Step 3: Choose the Right Structure

A well-structured personal statement is essential for clarity and readability. Consider using the following structure as a guideline:

Introduction

Start with a concise and engaging introduction. Mention your name, express your interest in the business analyst position, and provide a brief overview of what the reader can expect from your personal statement.

Qualifications

In this section, highlight your academic qualifications, relevant degrees, and any certifications that make you a qualified business analyst. Keep it concise but informative.

Discuss your professional experience, focusing on roles and responsibilities that relate to business analysis. Provide concrete examples of projects you’ve worked on and the impact you’ve had on business processes. Use quantifiable achievements to demonstrate your effectiveness.

Detail the specific skills that make you a proficient business analyst. Include both technical skills like data analysis, software proficiency, and any methodologies you’re familiar with, as well as soft skills such as communication, teamwork, and problem-solving.

Career Goals

Share your long-term career goals and how the business analyst role fits into your professional aspirations. Explain why you’re passionate about business analysis and how this position aligns with your journey.

Call to Action

Wrap up your personal statement by expressing your enthusiasm for the role and your eagerness to discuss your qualifications further. Invite the hiring manager to contact you for an interview.

Step 4: Tailor it to the Job

Customization is key to a successful personal statement. Analyze the job description thoroughly and tailor your statement to match the specific requirements and qualifications mentioned in the job posting. This demonstrates your genuine interest and suitability for the position.

Step 5: Highlight Achievements and Impact

To make your personal statement stand out, focus on highlighting your achievements and the positive impact you’ve had in your previous roles. Use specific examples to showcase how your contributions benefited your past employers.

Step 6: Showcase Soft Skills

While technical skills are crucial for a business analyst, don’t underestimate the importance of soft skills. Effective communication, adaptability, and problem-solving abilities are highly valued in this profession. Mention these skills and provide evidence of how you’ve used them in your career.

Step 7: Edit and Proofread

After writing your personal statement, carefully review it for clarity, conciseness, and grammar. Typos and errors can detract from your professionalism, so take the time to proofread or consider asking a trusted colleague or friend to review it for you.

Step 8: Maintain Professionalism

Throughout your personal statement, maintain a professional tone and style. Avoid using overly casual language or sharing personal information that is not relevant to the job.

Step 9: Be Concise

While it’s important to include relevant details, strive to be concise. Keep your personal statement focused and on point. Aim for clarity and readability, as hiring managers often have limited time to review applications.

Step 10: Seek Feedback

Before finalizing your personal statement, seek feedback from peers, mentors, or career advisors. Constructive feedback can help you refine your statement and make it even more impactful.

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• Crafting a Business Analyst Personal Statement: In-Depth Tips

Now that we’ve covered the basics, let’s delve deeper into each section of your personal statement.

Your introduction is your chance to grab the reader’s attention and make a memorable first impression. Consider starting with a compelling anecdote related to your passion for business analysis or a brief statement that highlights your enthusiasm for the role. Keep it concise but impactful.

In this section, provide a snapshot of your educational background and relevant certifications. Mention your degree in business or a related field, any additional qualifications like certifications in data analysis or project management, and any academic honors or awards. Be sure to emphasize how these qualifications make you a strong candidate for the business analyst position.

Your experience section is where you can shine by showcasing your practical knowledge and accomplishments. Use the following tips to craft this part effectively:

• Relevant Roles : Highlight roles and positions that directly relate to business analysis. Provide job titles, the names of previous employers, and the duration of your employment.
• Project Descriptions : Describe specific projects you’ve worked on, their objectives, and your role in them. Discuss how your contributions impacted the success of the projects and the organizations involved.
• Quantify Achievements : Whenever possible, quantify your achievements. For example, mention how you improved business processes, increased efficiency, or saved the company money through your analytical skills.
• Transferable Skills : Mention any transferable skills gained from previous roles that are applicable to business analysis, such as problem-solving, critical thinking, or leadership.

In this section, focus on your core skills as a business analyst. Mention technical skills related to data analysis, software tools you’re proficient in, and any specific methodologies you’re experienced with, such as Agile or Six Sigma. Additionally, highlight your soft skills, including communication, teamwork, and adaptability, as these are vital for success in the field.

Express your career aspirations and how the business analyst role fits into your long-term plans. Explain why you’re passionate about business analysis and how this position aligns with your professional growth. Mention any specific industries or types of projects you’re interested in working on in the future.

Wrap up your personal statement by reiterating your enthusiasm for the business analyst role and your eagerness to discuss your qualifications further. Encourage the hiring manager to reach out to you for an interview. This shows confidence and proactive engagement.

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• Going the Extra Mile: Additional Tips

To make your personal statement truly exceptional, consider these advanced strategies:

Addressing Challenges

If you’ve faced and overcome challenges in your career, briefly mention them in your personal statement. Discuss how these experiences have made you a stronger and more resilient business analyst.

Industry Knowledge

Demonstrate your deep understanding of the industry by mentioning trends, emerging technologies, or relevant industry news. This shows that you’re not only a skilled analyst but also a well-informed professional.

Tailoring for Different Roles

If you’re applying for various business analyst positions, create different versions of your personal statement to match each role’s specific requirements. This level of customization can make a significant impact.

Highlighting Leadership

If you’ve taken on leadership roles in your previous positions, emphasize your ability to lead teams, manage projects, and make critical decisions.

Data Science and Analytics

Given the growing importance of data science and analytics in business analysis, consider discussing your data-related skills and how they contribute to your effectiveness as a business analyst.

Addressing Soft Skills

In addition to technical skills, emphasize soft skills such as empathy, adaptability, and problem-solving. These qualities are increasingly valued in the business analysis profession.

Creating a standout business analyst personal statement is a crucial step in securing your dream job in 2023. Remember that your personal statement should reflect your unique qualifications, experiences, and passion for the field.

Use the templates and advanced tips provided in this guide to craft a personal statement that not only meets the standard expectations but also goes above and beyond, setting you apart as an exceptional candidate in the competitive world of business analysis. Best of luck with your job applications!

• Frequently Asked Questions (FAQs)

How can I ensure my personal statement is concise yet impactful?

To strike the right balance, focus on conveying essential information concisely. Use specific examples and avoid unnecessary details. A well-structured personal statement should be able to make an impact without excessive length.

Can I include references or recommendations in my personal statement?

References and recommendations are typically provided in a separate document when requested by the employer. Your personal statement should focus on your qualifications and experiences.

Should I include personal hobbies or interests in my personal statement?

While it’s generally not necessary to include personal hobbies or interests unless they directly relate to the job or demonstrate relevant skills, it’s always a good idea to research the company culture. Some organizations may appreciate personal touches in your application, while others prefer a strictly professional approach.

How should I handle employment gaps in my personal statement?

If you have employment gaps, it’s best to address them honestly and positively in your personal statement. Briefly explain the reason for the gap (e.g., further education, family reasons, or personal projects) and highlight any skills or knowledge you gained during that time.

Is it appropriate to mention salary expectations in the personal statement?

Salary expectations are typically discussed later in the hiring process, such as during interviews or negotiations. Your personal statement should focus on your qualifications and fit for the role, rather than compensation.

• The Importance of a Business Analyst's Personal Statement

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Table of Contents

• • The Importance of a Business Analyst's Personal Statement
• • How to Write a Business Analyst Personal Statement
• • Crafting a Business Analyst Personal Statement: In-Depth Tips
• • Going the Extra Mile: Additional Tips
• • Conclusion
• • Frequently Asked Questions (FAQs)

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• Business Management Personal Statement Examples

Applying to business management school? You will need a strong personal statement to support your university application. Use our business management personal statement examples as a guidance to write your own. Also, make sure to check other personal statement examples for more inspiration.

Business Management Personal Statement Example

The key to any successful business is good management. In order to adapt to the constant shifts of the global economy, businesses must apply methodical reasoning to people, processes, and technology. I have demonstrated a similarly flexible, adaptable approach to achieving my goals as a mature student with strong academic achievement in Administration and IT and extensive employment experience.

As soon as I graduated from school, I began working. However, as my desire to return to study grew, I combined my work experience with study to earn HNC and HND qualifications in Administration and IT. The IT component of this course has particularly intrigued me because of my interest in how technological processes impact business. It has also been fascinating to learn the theory behind the administrative and organizational practices I have implemented and observed throughout the years.

My experience as a news agent’s kid has given me hands-on experience in both financial and personnel management, including customer service, stock management, and liaising with suppliers. Having always been involved with business and management within the industry, it was perhaps not surprising when I decided to gain more experience in retail. In order to allow my passions for both the technological and financial aspects of these roles to flourish, I sought out experiences that allowed these passions to flourish. I used my expertise in providing excellent customer service while working as a Telephone Banking Advisor for Porta Wealth Management to counsel clients on the best services, weighing the benefits and drawbacks of various products in relation to their needs. Additionally, I was in charge of looking after databases, working on banking policies, and implementing rules set forth by the FSA. Moving between small, local firms and multinationals has allowed me to study the differences in administration and management, as well as how technology affects these.

As an ambitious student with a keen interest in business and management, I am constantly seeking out new ways to further my understanding and skill set. In my spare time, I delve into a diverse array of management techniques and put them into practice in both my personal and professional life, allowing me to achieve my goals and aspirations. One of the most prominent examples of this is my leadership experience as the Treasurer, and later the Chairperson, of my local Women’s Power Business Group. In this role, I have been actively involved in a variety of volunteer and fundraising initiatives, as well as organizing workshops to support isolated or vulnerable women and their children in my community. Not only has this role given me the fulfilment of making a difference, but it has also provided me with invaluable experience in implementing leadership, teamwork and administration skills in a real-world setting. I have also been able to infuse my other passions, such as my love for walking, by initiating annual sponsored events like a 5K walk for Breast Cancer Research. This unique blend of my interests and skills has allowed me to develop a well-rounded perspective and provided me with a valuable learning experience.

Having a natural inclination toward the management of people and processes as a persistent self-starter with a drive for improvement. As a result of consistently reflecting on myself in my studies and work, I have been able to identify areas for improvement and think critically about my own performance. In my undergraduate studies, I have not only honed this natural tendency but also gained knowledge on technology integration, which I believe will be crucial in the business world of the future. After graduation, I hope to utilize this knowledge and ability to make a significant impact. I’m determined to make a real impact in the business world, whether I start my own company or take on a key role within a larger organization.

Management Personal Statement Example

Being a very determined and studious individual academically, I knew a university degree was an obvious next step. In spite of my broad interests, I am drawn toward a law or business management degree. As far as Business is concerned, I chose it because of its complexity and intrigue. Management blends so seamlessly with everyday issues that I particularly enjoy. In taking the subject at A-Level, my interest has grown and matured, and I can view many businesses analytically and make suggestions regarding improvements. Law is an area which has interested me from an early age. I am an avid reader and believe that this habit is crucial when it comes to pursuing a career in law. I feel that my attributes make me an ideal candidate for the field as I possess a keen attention to detail and am intrigued by work that deals with contemporary social issues and the need to analyze and present evidence effectively. Additionally, I believe that the psychology coursework I have completed has helped me understand how people’s perspectives and recollections can be influenced by various factors. This type of work demands a certain level of self-assurance, which I am confident that I possess and can leverage to excel in the competitive sphere of law.

Throughout my career, I’ve had the opportunity to work in a diverse range of roles and environments, and this has helped me develop a broad range of skills. However, among all the experiences, I’ve had the privilege to work for Royal Worcester in the Debenhams store which I believe has been the most formative of all. Being a sales advisor in such a high-end company has taught me to have a self-assured demeanour, and I have also had to cultivate a good memory to be able to provide customers with accurate product knowledge.

Additionally, I was assigned the duty of training a new employee, demonstrating the great level of confidence my employers have in me.

From holding the role of form captain in secondary school to helping with the planning of large-scale festivities in college, my educational experiences have been quite useful to me. These kinds of responsibilities have enabled me to grow up and take my roles seriously, earning the respect of my coworkers. As English Prefect in Year 11, I was responsible for supporting the entire English department, which took up a significant amount of my time. I also had a piece I wrote against the mistreatment of women on French television published in the daily “Paris Local News” as a result of my interest in the French language. I was pleased to have my opinions represented.

I have always been passionate about languages and during secondary school, I took evening French classes. My dedication and hard work were recognized when I received the ‘The Best Student of the Year’ award for my outstanding performance. These classes required me to manage my time effectively, so my schoolwork did not suffer. Furthermore, being raised by German and French parents has helped me to achieve fluency in the language.

Aside from languages, sports and leisure activities have always been an interest of mine. In college, I used this passion to do charity work and raise money for ZBIN. One of my accomplishments includes raising £1050 and abseiling 120ft down London University. 

Additionally, I played netball for the local Netball Team and competed in the OGI UK Games for the Wembley Stallions AFC team. My performance was recognized with several trophies, as well as a gold and bronze medal in the long jump and javelin respectively.

How to write specific paragraphs of your statement:

I have always been fascinated by business and the way that companies and large organisations work. From my first steps, I have been an entrepreneur at heart, always finding ways to make a little extra money selling lemonade at the promenade or starting school projects. With my personal development, my interest in business has only intensified, and I have come to realise that business management is something I want to study at school. Read more in management personal statement examples .

I believe that a business management degree will open many doors for me and provide me with the flexibility to pursue a wide range of career paths. Whether I decide to start my own business or join an established company, I know that the skills and knowledge I gain will be invaluable. 

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Sample Personal Statement Business Analytics

by Talha Omer, MBA, M.Eng., Harvard & Cornell Grad

In personal statement samples by field.

Here is the personal statement of an applicant who got admitted to top Master’s in Business Analytics programs, including CMU, and MIT. For personal statement, the programs posed several questions to applicant, which the admissions committee expects to be answered in an essay form. The universities provide these personal statement prompts to encourage students to self-reflect and then to share their insights with the program.

The following essays are an example of a compelling story and reflect the original voice and personality of the applicant. Get inspiration from them and try to incorporate their strengths into your own personal statement.

Related Personal Statements 1) Sample Personal Statement in Advanced Analytics (admitted to NCSU) 2) Sample Personal Statement in Analytics (admitted to Georgia Tech) 3) Sample Personal Statement in Data Science and Analytics (admitted to CMU and Vanderbilt) 4) Sample Personal Statement in Management and Analytics (admitted to LBS)

In this Article

Personal Statement Prompt 1

Personal statement prompt 2, personal statement prompt 3, personal statement prompt 4.

Please attach to the application a brief narrative outlining your academic interests. Include any current or long-range interests in research, teaching or other professional objectives. Please describe these if you have progressed far enough in your career to have publications or other evidence of scholarly endeavour.

I want to play the critical role of a business strategist and capitalize on the most useful of the sophisticated technologies flooding modern businesses. In the short run, I want to set up a consulting firm which provides analytics-driven marketing solutions to large firms operating to deliver a consistent and easy buying experience for their customers. I would ideally like to leverage recent shifts in the marketing industry towards data, expand my consulting services across countries, and become a global leader in revolutionizing customer experience through data analytics.

I am an ideal candidate for the Business Analytics program due to my strong academic record as I graduated in Electrical Engineering with a cum laude GPA. My undergraduate has equipped me with extensive quantitative knowledge and technical experience around different themes in engineering. I’ve focused most of my studies on parametric analysis using different software like C++, VB, MySQL, Python and MATLAB. This was further honed when I joined Facebook’s Meta as an Analyst Software Engineer and, using MySQL, predicted patterns of interpersonal behaviour to optimally pair customers with an agent. Solving demand-related issues of customers from all around the globe, I have become aware of the mismatches between marketing outreach and customers’ buying needs. Therefore, I aspire to influence global customers’ marketing experience by investigating ways in which customer needs can be well aligned with the sales strategies of firms supplying goods online.

To materialize my aspirations into a successful reality, I want to glean more information on predicting customer behaviours and matching it with the right promotion offers since it ideally dovetails with my professional expertise in using MySQL to predict patterns of interpersonal behaviour to optimally pair customers with an agent. While I developed a strong skillset in matching commercially available information to determine successful behavioural interaction patterns, I plan to extend my research pursuits by exploring the right mix of traditional and digital marketing vehicles.

Beyond the classroom, I would greatly appreciate the opportunity to learn from and collaborate with the influential faculty and the Center and Laboratory for Behavioral Operations and Economics’ endeavours to solve critical IT-related decisions that advance company performance. In particular, the techniques of Professor Gary Bolton in experimenting with real-world trading markets within laboratory settings are foundational for my current work. Moreover, they will equip me with experimenting tools through which I can excel in my future career. Moreover, my future aspirations require strong leadership qualities recognized in a data-driven world. For this purpose, I would greatly benefit from The Leadership Center’s four dynamic offerings to mould my personality into a global leader’s persona.

Lastly, I will exploit the strong placement services and gain access to leading consulting companies where I can seek pro bono consulting opportunities and enhance my problem-solving acumen. I am also confident in acquiring the necessary communication skills to present solutions to Product Managers, Sales Associates, Engineers, and Marketing Teams for effective decision-making.

Thus, to sum up, owing to my strong academic credentials and professional expertise in applying artificial intelligence, I am confident of fully utilizing vibrant opportunities at Master in Business Analytics and converting it into an ideal segue for my future career aspirations.

Introduce yourself to your future classmates in 100 words or less.  

I have a passion for entrepreneurship, and during my sophomore year, I laid the foundations of the “ pay as you play”  console gaming platform and earned $4,000 a month. I have strong interpersonal skills and have won five national debating championships and represented at various national and international competitions. I am a fighter and showed great resolve in fighting acute liver failure, which I suffered in my junior year. I am a risk taker and quit my high-paying job at Unilever to start my venture of connecting home-cooked food suppliers with potential buyers.

What professional experiences have made you determine that business school is the right next step? (150 words)  

I pitched a business idea named Homestove – a food sharing application based on the B2C model. The business idea was successful as it won a substantial seed funding. Encouraged by its traction, I spearheaded its execution of supplying home-cooked food to potential buyers. However, the main factor I overlooked was doing intensive data analytics based on the market’s demographics. The locus I initially defined was 8 km, which was far from optimal. As a result, it created a mismatch between the area from where demand was being generated and where the chef was supplying the home-cooked food. Consequently, we incurred a considerable loss and customer dissatisfaction because of extended delivery times. Therefore, to avoid such losses, I strongly need a degree based on data management, technology, and analytics to create an ideal operations model for my business.

What career do you plan to pursue after business school and why? (150 words)

In the short run, I would restructure my business model by carefully analyzing the individual-level micro-data. Ideally, I aim to optimize my operations, mitigate the mismatch of distances between chefs and potential buyers, and reclaim the currently lost market share. If successful, I would like to expand my business to other metropolitan cities of US.

In the long run, alongside my business, I would like to provide consulting services to other tech-based startups suffering from a lack of operational optimization of their business. Unfortunately, despite having a lot of potential, most tech-based startups fail because of a lack of proper training in operational research. Consequently, they are unable to sustain themselves and run out of funding. I want to provide such firms consulting based on data analytics, business insights and marketing so they can harness themselves and become profitable.

Is there anything not addressed elsewhere in the application that you would like the Admissions Committee to know about you to evaluate your candidacy? (300-word maximum)

During my senior year, I got recruited by British American Tobacco after winning their battle of mental challenges. They had devised stringent criteria based on a rigorous aptitude test. Additionally, they assigned a group-based project related to any issue in public policy. I was the team lead and submitted a basic blueprint idea for using solar panels for domestic power needs. The basic plan was that the cost of these solar panels, being the main hindrance, would be offset once the government provided low-interest loans to homeowners to power their own houses. The savings on electricity bills would then be used to pay off the loans. It was an innovative idea that was well crafted after hundreds of hours of hard work. For example, my team and I conducted a rigorous field activity and accumulated over 400 bills from different homes in Frederick, Maryland to prove that using solar panels would not cost anything extra to these houses. We won the competition based on our innovative idea, and I was later called for an interview. Later, I was selected as MT and five other candidates out of 7000 applicants. I worked there for two years and eventually moved to Unilever. However, I always wanted to create social value and impact the lives of others, so after a brief stint at Unilever, I started my venture.

Describe a situation in your life where you failed to achieve a goal. What did you learn from this experience? (Max. 400 words)

I pitched a business idea named Homestove – a food sharing application based on the B2C model. The app’s primary purpose was to create local clusters where domestic chefs and homemakers market and sell their food to potential buyers within a particular locus. The business idea was successful as it was selected at top incubators and won a substantial seed funding award. Encouraged by its traction, I spearheaded its execution  to become a pioneer in supplying home-cooked food to potential buyers . The main factor I overlooked was doing intensive market research based on the market’s demographics. Due to a lack of in-depth data analysis, the locus I initially defined was an 8km radius, which was far from optimal. As a result, it created a mismatch between the area from where demand was being generated and where the chef was supplying the home-cooked food. Consequently, we levied a considerable cost of transportation and customer dissatisfaction because of extended delivery timings. The  goal of becoming a pioneer not only failed severely , but the loss’s extent was so much that it even eroded our initial seed funding. 

Although I failed in my initial ambition, my failure taught me deep insights into this business. Therefore, I am not let down by this experience. Instead, it has given me a direction leading me to future success. I realize that I conceded this partly because I didn’t discount some factors but, more importantly, because I lacked the necessary skill set. I realized that had I had better analysis skills in synthesizing microeconomic data, I would have developed a better spatial model of the business. I also felt that I needed to hone my skills in optimizing the operations of this business so that the mismatch between consumer and food supplier localities is mitigated. 

My more profound understanding of my failure and firm resolve to stand up again only point in one direction. And that is to pursue a Master’s degree in Business Analytics, where I can bolster my quantitative research skills and get international exposure to similar business models. I am therefore confident that a Master’s degree in Business Analytics will go a long way in pursuing my career goals and ambitions.

You just entered the elevator with a member of the Applicant Review Committee for the MS in Business Analytics. You can only speak to this person on the elevator for a short time. What would you say to this individual so that they would look favorably upon your application? (Max. 250 words)

During my senior year, I was inducted as Management Trainee by British American Tobacco after aced their “Battle of Minds” challenge. I was among the top 5 candidates out of other 7,000 aspirants. I worked there for almost two years, and after a very brief stint at Unilever, one of the leading multinationals, I decided to start my business venture. I looked for seed funding programs and pitched them my idea of supplying home-cooked food to potential buyers. The business idea won a substantial seed funding award. The idea was unique and covered on the local news channels during their prime-time transmission. After initial success, I experienced a downturn in my business. I realized the need to hone my quantitative analysis skills, particularly focusing on the operational optimization of business ventures. While searching for programs, I was excited by the curriculum. The vibrant community and home to more than 400 businesses, is an ideal place to learn and build new experiences. Additionally, the business analytics research centre is a perfect platform where I can test new quantitative research methods to calibrate the optimal spatial model of my business. In short, my strong credentials and desire to learn more align with the core values of the program in Business Analytics and will be ideal for fulfilling my career ambitions. 

One of our core values is Integrity. What does academic integrity mean to you? (250 words or less)

Academic integrity to me means being honest first and foremost to myself and anyone else. For me, it’s a way of life beyond just being honest in academic writing and following rules and regulations. I have stood up for academic sanctity, even against my friends and peers and have never tolerated slight slip-ups. I clearly remember how I had to take a firm stand against my group fellows in a Finance course when they were inclined to plagiarize a business idea. Additionally, when I started my undergraduate, I had many problems with citing during my writing courses. I wanted to learn and uphold academic integrity, so I took an additional paid online course to understand and master the art of referencing and citations. I have ensured that I take academic integrity beyond my university. As an entrepreneur, I have created a platform where cooks from around the city supply food to various customers. Dealing with almost 40 such cooks, I have ensured everyone is treated equally and honestly. For this purpose, I have developed systems where my employees’ names and background details are encrypted against an identification number so that my judgment remains impartial towards them. These are just some notable instances. Still, throughout my life, I have not let my moral guard down and confidently say that my ethical code of conduct strongly resonated with the core value of integrity.

Describe your experience using Excel, Databases or Software Tools. How has this influenced your decision to pursue a career in analytics? (250 words or less)

During my undergraduate studies, I worked with advanced Excel and basic STATA for various courses involving small and medium datasets. However, I realized a massive handicap of advanced data analytics when I started my business venture. I started a business named Homestove – a food sharing application based on the B2C model. Due to a lack of in-depth data analysis, the locus I initially defined was an 8 km radius, which was far from optimal. As a result, it created a mismatch between the area from where demand was being generated and where the chef was supplying the home-cooked food. I realized that had I had better analysis skills in synthesizing microeconomic data, I would have developed a better spatial model of the business. I also felt that I needed to hone my skills in optimizing the operations of this business so that the mismatch of consumer and food suppliers’ localities is mitigated. My deeper understanding of my failure and firm resolve to stand up again only point in one direction: to pursue a Master’s degree in Business Analytics. Through this, I can bolster my quantitative research skills and get international exposure to similar business models.

What is your target industry post-graduation? What impact do you want to make in your industry using analytics? (250 words or less)

In the short run, I would like to restructure my business model by carefully analyzing the individual data. Ideally, I aim to optimize my operations and mitigate the mismatch of the distance between chefs and potential buyers and reclaim the currently lost market share. If successful, I would like to expand my business to other metropolitan cities. In the long run, alongside my business, I would like to provide consulting services to other tech-based startups suffering from a lack of operational optimization of their business. Unfortunately, despite having a lot of potential, most tech-based startups fail because of a lack of proper training in operational research. As a result, they cannot sustain themselves and run out of funding. I would like to provide such firms with the necessary training based on data analytics, business insights and marketing to harness themselves and become profitable.

Please provide any additional information you would like to bring to the admissions committee’s attention. (250 words or less)

I have a keen sense of developing businesses from simple ideas of human needs. During my sophomore year, I developed a passion for console gaming. However, I soon realized my limited options as each game cost around $50. It was my handicap that I started my first business. I formed a virtual club initially with only 17 of my friends who could play up to 17 other games by only paying an additional fee of $20 per day. By the following year, my club had 123 members across various cohorts. Just by renting the games I bought from the initial deposits; I earned as much as $4,000 per month. 

When I joined Unilever, I had many problems having lunch at the office. So, I searched for cooks nearby my office and found a lady who was ready to supply it. Her food was tasty, and soon she had five customers from our office. This gave me an idea to lay down the foundations of Homestore – a food-sharing B2C modelled application. The application’s primary purpose was to create local clusters where domestic chefs and housewives marketed and sold their food to potential buyers within a particular locus. The idea was well received as it won seed funding and got promoted on local news channels’ prime-time transmission. Currently, I am running this business, but I need a data analytics degree to smoothen operations so that I can increase the impact of my venture. 

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‘Criminal Conspiracy’ Alleged as Jury Starts Hearing Trump Trial

Court adjourned for the day after opening statements from both sides and the start of testimony from the longtime publisher of The National Enquirer. A lawyer for Donald Trump told jurors the former president did nothing illegal.

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Jesse McKinley and Kate Christobek

Five takeaways from the fifth day of Trump’s criminal trial.

Monday marked another key moment in the criminal trial of Donald J. Trump: opening statements, during which the former president listened quietly to the prosecution’s allegations of crimes, and the defense’s counterargument that he was a simple man, wrongly accused.

The jury that will decide Mr. Trump’s case concentrated intently on the statements, which began the presentation of what will be weeks of testimony and other evidence, all in a tense courtroom in Lower Manhattan.

The presumptive Republican presidential nominee once more, Mr. Trump, 77, is charged with falsifying 34 business records in an attempt to cover up a payment to a porn star, Stormy Daniels, in the days before the 2016 election. Ms. Daniels, who may testify, says that she and Mr. Trump had a sexual encounter in 2006, a claim the former president denies.

Mr. Trump has also denied the 34 felony charges, calling them orchestrated by Democrats; if convicted, the former president could face probation or up to four years in prison.

Here are five takeaways from Mr. Trump’s fifth day on trial:

The prosecution has a big story to tell.

The charges faced by Mr. Trump may sound bland — “falsifying business records” doesn’t really set the heart racing — but the prosecution made clear on Monday that it plans on painting a much broader picture.

Matthew Colangelo, a prosecutor, laid out in his opening statement a tale that touched on tabloid journalism , tawdry affairs and covertly recorded phone calls . Jurors will likely be told about events inside fancy hotel rooms, Trump Tower and even the Oval Office. And the stakes? The presidency.

All that suggests that the case will keep jurors wide-awake during the six or so weeks it is projected to take. Indeed, when asked if they wanted paper and pens to take notes, more than half of the people in the jury box (12 jurors and six alternates) raised their hands.

Who Are Key Players in the Trump Manhattan Criminal Trial?

The first criminal trial of former President Donald J. Trump is underway. Take a closer look at central figures related to the case.

The defense wants to destroy prosecution witnesses.

Mr. Trump’s lead lawyer, Todd Blanche, used his opening statement to cast Mr. Trump’s actions leading to this case as run-of-the-mill business, and said that Mr. Trump is defending himself at trial, just as “any of us would do.”

He argued that the use of a nondisclosure agreement — the document Ms. Daniels signed after receiving the payment — was typical among the wealthy and the famous and “nothing illegal.” He continued that there was nothing wrong with trying to influence an election, adding: “It’s called democracy.”

Mr. Blanche also attacked Mr. Cohen, a former lawyer and fixer for Mr. Trump. He said Mr. Cohen, who pleaded guilty to federal campaign finance crimes in 2018, was a “criminal” who “can’t be trusted.” He added that Ms. Daniels was “biased” against Mr. Trump and made a living off her story about the sexual encounter.

He called the heart of the prosecution case just “34 pieces of paper” that don’t involve Mr. Trump.

Trump was muted during the abbreviated day in court.

On Mr. Trump’s way into the courtroom on Monday, he addressed reporters for about three minutes and blasted a range of perceived enemies, including New York’s attorney general, Letitia James, and the judge in a recent civil fraud case that resulted in a $454 million judgment against him.

But Mr. Trump’s behavior during opening statements reflected that he understood the gravity of the moment.

Mr. Trump made no outbursts during the prosecution’s opening statement, although he occasionally showed displeasure: He shook his head slightly at arguments that he orchestrated a scheme to corrupt the presidential election and then more strenuously when prosecutors said he was guilty of felonies.

During his own side’s opening statement, Mr. Trump sat largely motionless and expressionless watching his lawyer Mr. Blanche. Mr. Trump’s behavior was muted compared with his volatility during past Manhattan court appearances.

But at the conclusion of the trial day, Mr. Trump took his preferred spot in front of a television camera in the hallway, and spoke for more than nine minutes, attacking the prosecutor’s case — once again — as unfair.

David Pecker used to live on celebrity news. Now, he is the news.

Prosecutors’ first witness was David Pecker, the longtime publisher of The National Enquirer . He ambled to the stand and promptly gave a lesson in the ways of tabloid journalism, including the purchasing of articles — anything more than $10,000, he had to approve — and the significance of putting a famous face right out front.

“The only thing that was important is the cover of a magazine,” Mr. Pecker testified.

In about 30 minutes of testimony, Mr. Pecker also laid out trade secrets on sourcing, saying hotel workers and limo drivers could be a font of information on the rich and famous.

He seemed at ease: laughing at a prosecutor’s jokes, and sometimes directly addressing the jury just a few feet away.

We’re moving right along.

Over the past five trial days, the judge overseeing the case, Juan M. Merchan, has shown that he is eager to keep this trial on schedule. He seems serious about keeping his word to the jurors that the trial will last six weeks.

On Monday, truncated by a juror’s dental emergency and the Passover holiday, he decided to start with the first witness — Mr. Pecker — despite having only half an hour left on his schedule.

On Tuesday, the court will first consider a prosecution motion to hold Mr. Trump in contempt over recent comments that they say violated a gag order meant to keep him from attacking participants in the trial and their families.

Then, Mr. Pecker will continue on the stand, probably diving deeper into the “catch-and-kill” scheme used to buy up — and cover up — unflattering stories, a central element of the prosecution’s narrative.

Court will end early again, at 2 p.m., for further observance of Passover and then will have its weekly Wednesday break.

But there is little indication that as the weeks pass, Justice Merchan will let the pace slacken.

Jonah E. Bromwich and Kate Christobek

The opening statements gave a preview of how the two sides will present the case.

The Manhattan district attorney’s office and lawyers for Donald J. Trump presented opening statements to jurors on Monday, with prosecutors accusing the former president of entering a criminal conspiracy while the defense sought to discredit two key witnesses.

A prosecutor, Matthew Colangelo, began by telling jurors that Mr. Trump had conspired with his former fixer, Michael D. Cohen, and the publisher of The National Enquirer, David Pecker, to conceal damaging stories during his 2016 campaign.

“This case is about a criminal conspiracy and a cover-up,” Mr. Colangelo said, telling a story about a hush-money payment to a porn star and insisting that the former president was ultimately responsible.

In the end, Mr. Colangelo said, there would be “only one conclusion: Donald Trump is guilty of 34 counts of falsifying business records in the first degree.”

Immediately after Mr. Colangelo’s presentation, Mr. Trump’s lead lawyer, Todd Blanche, directly disagreed, insisting that the jury acquit the former president. Mr. Trump, he said, had engaged in actions that were legal and normal.

“President Trump did not commit any crimes,” Mr. Blanche told the jury, using the former president’s preferred form of address. The lawyer told jurors that Mr. Trump had earned the right to be referred to as “president” and reminded them that he was the presumptive Republican nominee.

Mr. Blanche argued that there was nothing illegal about nondisclosure agreements, which he said companies, the wealthy and the famous all use frequently. And, he said, prosecutors were wrong to suggest something criminal about Mr. Trump’s efforts to win the White House.

“I have a spoiler alert: There’s nothing wrong with trying to influence an election,” Mr. Blanche said. “It’s called democracy.”

Mr. Blanche asserted that Mr. Cohen, a key prosecution witness, was paid for legal services, and he attempted to undermine Mr. Cohen’s credibility. Mr. Blanche called Mr. Cohen a “criminal” who “can’t be trusted” and suggested that he was testifying only because he didn’t get a job in the Trump administration.

He also took aim at Stormy Daniels, the former porn star who claimed she had sex with Mr. Trump, characterizing her as an opportunist who had used a brief encounter with Mr. Trump related to his reality show, “The Apprentice,” to make huge sums of money.

He added that Ms. Daniels was “biased” against the former president and made a living off her story about the sexual encounter.

Mr. Blanche also sought to minimize the charges, saying the records at the heart of the case were just “34 pieces of paper” that the former president had nothing to do with.

Mr. Trump is accused of falsifying business records — which is a felony if prosecutors can show the records were altered with an intent to commit or conceal a second crime.

A year ago, when the former president was formally charged with 34 felonies, the district attorney, Alvin L. Bragg, told reporters that he did not have to specify what the second crime was, and listed three options. During opening statements, Mr. Colangelo made it clear he believed that the strongest case relied on one of those options: convincing jurors that Mr. Trump concealed the violation of a state law that forbids “conspiracy to promote or prevent an election.”

Justice Juan M. Merchan

Presiding Judge

Joshua Steinglass

Todd Blanche

Trump Lawyer

David Pecker

Former Publisher of The National Enquirer

Michael Cohen

Former Trump Lawyer and “Fixer”

Stormy Daniels

Porn Director, Producer and Actress

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There’s some good news for people who want to follow the Trump trial in detail, but can’t make it to the courthouse. The New York state court system has just agreed to publish a transcript of each day’s proceeding by the end of the following day on its website. You can find the daily transcripts here .

Olivia Bensimon

Trump’s motorcade left the courthouse just after 1:05 p.m., wrapping up the trial’s first day of testimony. The view was blocked by an N.Y.P.D. dump truck, to many reporters’ great frustration. Inside Collect Pond Park, across from the courthouse, a lone pro-Trump protester’s “Trump for President ’24” banner flaps meekly in the light breeze.

Jonah Bromwich

The charges against Trump, which accuse him of falsifying records, are felonies because prosecutors say he sought to conceal another crime. Prosecutors had said before the trial that they had a menu of three crimes to choose from. The one they emphasized most strongly today is a violation of state election law: “conspiracy to promote election.” It’s not one of the actual charges, but they say it was baked into the overall crime.

And its worth emphasizing that when the district attorney, Alvin L. Bragg, was first asked about this, at a news conference directly after Trump was formally charged, he said that prosecutors did not have to specify which crime they were alleging Trump concealed. But today, Colangelo took the opposite tack: hitting the word “conspiracy” again and again.

William Rashbaum

With the trial now underway, here’s the People of the State of New York v. Donald J. Trump by the numbers: The case was born as “Investigation No. 2018-00403803 – Investigation Into the Business Affairs of John Doe.” That’s how the Manhattan district attorney’s office identified the six-year inquiry that led to today’s proceedings, with the number and name appearing on subpoenas and the correspondence case. Arrest No. M23613757 was given to Mr. Trump when he surrendered last year on April 4. And when the former president was arraigned later that day, his indictment was given a Docket Number, IND-71543-23, which the court system uses to track the case.

Nate Schweber

A courthouse park becomes a stage, and a sideshow, outside Trump’s trial.

Andrew Giuliani, the son of Donald J. Trump’s former lawyer and a regular strutting presence on the periphery of the courthouse where the former president is on trial, posed for photos inside Collect Pond Park.

Grinning and wearing a campaign jacket, Mr. Giuliani, who has made a career as a right-wing media figure, hugged supporters of Mr. Trump on Monday. From one, he borrowed a flag with Mr. Trump’s face that promotes him for president in 2024.

“Two-thousand twenty-four years in prison!” taunted Ricky Caballero, 56, from Brooklyn. “He owes your dad money. Why you out here supporting him?”

Mr. Caballero wore a tank top with a Puerto Rican flag. He said that was his heritage, and that he remembers watching Mr. Trump lob paper towels at survivors of Hurricane Maria in 2017. Mr. Caballero said he was still furious.

Mr. Giuliani circulated like a celebrity among Mr. Trump’s supporters and ignored Mr. Caballero.

It was one of a number of loud exchanges between supporters and detractors of Mr. Trump that were noticeably monitored by the police. There were no police in the park on Friday, when a man amid a mental health crisis burned himself to death in an anti-government protest.

On Monday, there were six community affairs officers and six regular uniformed officers watching closely for trouble.

At one point, the sound of the national anthem wafted through the park, courtesy of the flute-playing activist Marc Crawford Leavitt.

“I’m just playing and no one can argue with my playing patriotic songs,” he said, a sign decrying Trump as a liar hanging around his neck.

Anusha Bayya contributed reporting.

The judge leaves the stand. We are done with the jurors’ first day of trial.

Trump looks angry as he leaves the courtroom, again patting the bench behind him on the way out. His eyes scan over the reporters seated in the gallery as he goes.

The defense just told us that they did not learn who would be testifying first for the prosecution until about 3 p.m. yesterday. Prosecutors had declined to tell them earlier, given that Trump has made something of a habit of attacking witnesses.

I’m again struck at just how quickly we went today. We started late, and by the end of a very short day had finished both opening statements and started in on our first witness. This trial was expected to last six weeks. It may end even more quickly.

Jesse McKinley

A short day, but we got a sense of the details that the prosecution intends to offer in its case, and the contours of the defense. David Pecker was just starting, and will continue tomorrow at 11 a.m. There’s a hearing on possible gag order violations by Trump tomorrow morning at 9:30 a.m.

Maggie Haberman

Pecker is dismissed from the stand. We expect him back tomorrow.

Justice Merchan tells the jurors about the schedule and asks them, as he will before they leave the courtroom each time, not to discuss the case with anyone and not to read about it. He asks them to put it out of their minds.

Pecker greets someone at the defense table politely as he leaves the room. It’s not clear who.

As he answers Steinglass's questions, Pecker sometimes speaks directly to him, but other times he directs his comments to the jurors. Right now he's describing the types of people tabloids typically use as sources: hotel workers, limo drivers, lawyers.

Trump’s lawyers have sought to cast the tabloid that Pecker presided over as a media company like any other. But Pecker’s comment that they practiced “checkbook journalism,” and his description of their editorial practices, may undermine that argument, as we continue to hear about how the publication operated.

Checkbook journalism is one of the things that sets supermarket tabloids apart from more traditional news outlets.

Kate Christobek

Trump is leaning on the defense table as he listens to Pecker’s testimony. As Pecker talks about the editor meetings, Trump passes notes to two of his lawyers before glaring up at Pecker on the witness stand.

Steinglass has a banter going with Pecker as he asks Pecker to recount his work cell phone number at the time.

That may seem small but it’s important — it’s a good bet that those numbers will come up when evidence is presented.

Steinglass gets a loud cackle from Pecker while asking him his phone numbers. “This isn’t a quiz,” Steinglass says.

As Pecker begins to describe The National Enquirer's editor meetings, it again strikes me that these jurors have a really entertaining case before them. They will be taken into a lot of different environments — these editorial meetings, the Trump campaign and the Trump White House, and small meetings of New York operators in which, prosecutors will argue, the history of the country was shaped.

Jurors appear to be taking copious notes.

“We used checkbook journalism, and we paid for stories,” Pecker says of his time at The National Enquirer. Steinglass, the prosecutor, asks him whether he had "final say" over editorial decisions. Anything over $10,000 for a story, Pecker says, had to be approved by him.

Pecker says in his experience, the only thing that’s important “is the cover” of a magazine.

Michael Rothfeld

A look at how tabloids used ‘catch-and-kill’ to trade on the secrets of celebrities.

“Catch-and-kill” is a term coined by old-time tabloid editors for buying the exclusive rights to stories, or “catching” them, for the specific purpose of ensuring the information never becomes public. That’s the “killing” part.

Why would anyone want to spend money on a story that it never intends to publish? In the world of tabloid journalism, where ethical lines are blurry, deciding what to publish and why is often a calculus that covers favors doled out and chits called in.

David Pecker, the former publisher of The National Enquirer, who also oversaw other tabloids such as Star and lifestyle publications such as Men’s Fitness, was a master of the technique , according to people who have worked for him.

In 2003, Mr. Pecker’s company, American Media Inc., bought several muscle magazines founded by a mentor of Arnold Schwarzenegger, the bodybuilding legend and movie star. When Mr. Schwarzenegger, who was often featured in those magazines, jumped into the recall election to replace California’s governor, Mr. Pecker ordered his staff to buy up negative stories about him in order to protect his investment, former employees said.

Staff members called it “the David Pecker Project.” American Media paid $20,000 to a former mistress of Mr. Schwarzenegger so that she would not speak about their affair — though news of it had previously been published. The company paid another $1,000 to her friend and $2,000 to a man who had a video of Mr. Schwarzenegger dancing lewdly in Rio de Janeiro 20 years earlier. Mr. Schwarzenegger was elected governor.

Mr. Pecker’s publications made deals with other celebrities as well, though not always for money. He traded away dirt about the golfer Tiger Woods in exchange for an exclusive interview in Men’s Fitness in 2007, according to people with knowledge of that episode.

And, according to the prosecutors in the Manhattan trial of Donald J. Trump, Mr. Pecker employed “catch-and-kill” tactics in the 2016 presidential election, paying a doorman and a Playboy model to suppress negative stories about Mr. Trump and boost the candidacy of his longtime associate.

Justice Merchan has shown so far that he is eager to keep this trial on schedule. Court will be adjourned for the day in less than a half an hour, but yet the judge has chosen to start the first witness. He seems serious about keeping his word to the jurors that the trial will last six weeks.

What will be interesting about Pecker’s testimony, if it goes as opening statements suggested it would, is that he won’t really be describing Trump’s involvement in any actual criminal activity. Rather, he will serve as a tour guide to the seamy way in which Trump used The National Enquirer to his political advantage — a storytelling point on the way to alleged criminal activity.

And yet, prosecutors have framed Pecker’s involvement here as part of a “conspiracy.” This could be a risk for them — conspiracy is not one of the charged crimes. And this jury has at least two lawyers.

Who is David Pecker, the trial’s first witness?

The first witness in Donald J. Trump’s criminal is David Pecker, who was the publisher of The National Enquirer, and had traded favors with Mr. Trump since the 1990s.

Mr. Pecker, who was sometimes referred to as the “tabloid king,” had long used his publications to curry favor with Mr. Trump and other celebrities, in exchange for tips or for business reasons. Staff members called Mr. Trump, like other favored stars who were off limits, an “F.O.P.” — “Friend of Pecker.”

Mr. Trump and Mr. Pecker, along with Mr. Trump’s former fixer Michael Cohen, hatched a plan in August 2015 to boost his upstart presidential campaign, prosecutors say. The former Trump allies are each expected to take a turn on the witness stand, giving testimony that could help make him the first president convicted of a felony.

Prosecutors for Alvin L. Bragg , the Manhattan district attorney, will try to show that the hush money payment to a porn star at the center of the trial was part of a larger effort to suppress negative news about Mr. Trump to sway the election. That scheme, they will contend, includes two other deals, both involving Mr. Pecker.

Mr. Trump had announced his presidential campaign in June 2015. The plan the men laid out two months later was simple, according to court documents, interviews with people involved in the events or familiar with them, private communications and other records.

Mr. Pecker would use The Enquirer to publish positive stories about Mr. Trump’s campaign and negative stories about his rivals. He would alert Mr. Trump, through Mr. Cohen, when The Enquirer learned of stories that might threaten Mr. Trump. The Enquirer could buy the rights to those stories in order to suppress them, a practice known in the tabloid world as “catch and kill.”

In late 2015, Mr. Pecker’s company paid $30,000 to suppress a claim by a former doorman at a Trump building who said he had heard Mr. Trump fathered a child out of wedlock — a rumor that was apparently untrue. Then in August 2016, The Enquirer’s parent company paid $150,000 to a former Playboy model, Karen McDougal, to keep her account of an affair with Mr. Trump quiet. Two months later, Mr. Pecker and The Enquirer’s editor helped Mr. Cohen negotiate a $130,000 hush-money payment with Stormy Daniels, the former porn star who also said she had sex with Mr. Trump. He has denied both women’s claims.

Mr. Cohen pleaded guilty to federal campaign finance crimes in 2018.

The Enquirer’s parent company, American Media Inc., made a deal that year to avoid federal prosecution, acknowledging that it had illegally tried to influence the election .

Merchan stops testimony, says he realizes jurors weren’t given writing materials to take notes. At least 10 raise their hands when asked if they’d like some.

This jury is an attentive crew, if the number of note-takers is any indication.

Joshua Steinglass, a prosecutor, will question Pecker. He begins by asking him how old he is, apologizing for asking the question. Pecker is 72, married for 36 years. He begins to talk about his biography, starting with his educational background.

David Pecker is the first witness for the prosecution, and their choice looks to be a good one for them. The National Enquirer’s master of “Catch and Kill,” he was part of the conspiracy that Colangelo described in his opening statement, working with Trump and Cohen to bury negative stories about Trump and publish negative ones about his rivals. He’s expected to tell the jury about his conversations with Trump and Cohen about killing the bad stories, including the one about Stormy Daniels. And he’ll provide much of the broad arc of the case – and the motive — corroborating elements of Cohen’s expected testimony along the way.

The judge instructs the people to call their first witness and as expected, they call David Pecker.

With opening statements and a witness, we are squeezing a full day into this half day. Pecker enters. He’s got a trim white mustache and is wearing a grey suit. His grey hair hits his collar. He heads to the witness stand and is sworn in with his hand raised.

Pecker has aged considerably over the last several years. He spells his name and gives his place of residence.

Trump has some support from a group of his lawyers — Alan Garten, the Trump Organization general counsel is here, and the pool reporters saw Alina Habba and Chris Kise in the hallway.

Meet the team defending Donald J. Trump in his criminal trial.

Donald J. Trump has assembled a team of defense lawyers with extensive experience representing people charged with white-collar crimes to defend him against the charges filed by the Manhattan district attorney’s office. Some have worked for Mr. Trump for years. Others are more recent additions, but are involved in the former president’s broader legal defense, also representing him in other criminal cases.

Here’s a look at Mr. Trump’s defense team:

Mr. Blanche started representing Mr. Trump last year, leaving a prestigious position as a partner at Wall Street’s oldest law firm to take him on as a client. He is also representing Mr. Trump in his federal classified documents case in Florida and his federal election interference case in Washington.

Mr. Blanche has also represented Paul Manafort, Mr. Trump’s former campaign chairman, as well as Boris Epshteyn, an adviser to Mr. Trump. Before turning to private practice, Mr. Blanche was a federal prosecutor in the Southern District of New York, where he supervised violent-crime cases.

Susan Necheles

Ms. Necheles has been a lawyer for Mr. Trump since 2021 and represented the Trump Organization during its criminal tax fraud trial in Manhattan. The business was convicted of 17 felonies and ordered by Justice Juan M. Merchan to pay the maximum penalty of $1.6 million.

Ms. Necheles previously represented defendants in major organized-crime and public-corruption cases, including Venero Mangano, the Genovese crime family underboss who was known as Benny Eggs.

Mr. Bove, the newest addition to Mr. Trump’s legal team, is a legal partner to Mr. Blanche. He is a former federal prosecutor for the Southern District of New York who turned to private practice and now represents defendants charged with white-collar crimes.

Gedalia Stern

Mr. Stern is a law partner to Ms. Necheles and also defended the Trump Organization in its criminal tax-fraud trial. He has previous experience representing clients charged with bribery, fraud and conspiracy.

If Trump testifies, he can be grilled about cases he lost and gag order violations.

The judge in Donald J. Trump’s criminal trial ruled on Monday morning that prosecutors could ask the former president about a range of previous cases that he has lost, as well as past violations of gag orders, in the event that he decides to testify in his defense.

Among other cases, the ruling by the judge, Juan M. Merchan, would allow prosecutors to question Mr. Trump about the civil fraud case brought by the New York attorney general, Letitia James, in which the former president was found to have inflated his net worth to obtain favorable loans. That case resulted in a $454 million judgment against Mr. Trump .

Justice Merchan will also allow the Manhattan district attorney’s office — which brought the case against Mr. Trump — to question him about civil cases brought by the writer E. Jean Carroll. Those cases found that Mr. Trump was liable for sexually abusing and defaming Ms. Carroll in the first instance and for defamation in the second. (Justice Merchan did not mention the sexual abuse finding, only the defamation, in his ruling regarding the Carroll cases on Monday.)

Justice Merchan will also let prosecutors ask about Mr. Trump’s attack on a law clerk in a civil fraud case , in violation of a gag order, as well as a 2018 decision that led to the dissolution of the Donald J. Trump Foundation to resolve a case brought by the New York attorney general at the time , Barbara Underwood, over financial irregularities.

The former president suggested in early April that he would testify in the criminal trial , saying that prosecutors “have no case.” That said, Mr. Trump has promised to testify in previous cases only to back out, and Justice Merchan’s decision could change his thinking on such a maneuver.

Justice Merchan said that, in the event that Mr. Trump did testify, he would give jurors “careful and specific” instructions about the scope of prosecutors’ queries, adding that he had “greatly curtailed” what specifics could be the target of questions.

However, Justice Merchan warned Mr. Trump that his ruling was “a shield and not a sword” and that the former president’s testimony could open “the door to questioning that has otherwise been excluded.”

Mr. Trump is being tried on charges that he falsified business records to cover up a hush-money payment to a porn star ahead of the 2016 election. He has denied the charges.

Meet the team prosecuting Donald J. Trump.

The Manhattan district attorney, Alvin L. Bragg, has assembled an accomplished team to take on perhaps the most high-profile case in his office’s history: the first criminal trial against former President Donald J. Trump. The group includes veteran prosecutors and former white-collar criminal defense lawyers who have extensive experience going up against Mr. Trump.

Here’s a look at the prosecution team:

Joshua Steinglass, Senior Trial Counsel

Mr. Steinglass, who has served as an assistant district attorney since 1998, is a recent addition to this case; in 2022 he helped lead the team that secured a conviction against the Trump Organization for conspiracy, criminal tax fraud and falsifying business records. He typically prosecutes significant violent crimes, such as a violent brawl on the Upper East Side that led to the conviction of two Proud Boy extremists in 2019.

Susan Hoffinger, Chief of the Investigations Division

After starting her career at the Manhattan district attorney’s office, Ms. Hoffinger founded her own firm and spent 20 years as a defense lawyer focusing on white-collar criminal defense. She rejoined the district attorney’s office in 2022 and worked with Mr. Steinglass to obtain the conviction of the Trump Organization in its criminal tax fraud trial.

Christopher Conroy, Senior Adviser to Investigations Division

A prosecutor for 28 years, Mr. Conroy previously led the Manhattan district attorney’s office’s major economic crimes unit, where he was involved in the prosecution of the bankrupt law firm Dewey & LeBoeuf and supervised investigations into multinational financial institutions for falsification of business records. Mr. Conroy is the longest serving member of this trial team.

Matthew Colangelo, Senior Counsel to the District Attorney

Mr. Colangelo joined the district attorney’s office in 2022 after serving for two years as a senior official at the U.S. Department of Justice. He previously worked for the New York attorney general’s office, where he oversaw the investigation into the Trump Foundation, which led to its dissolution . He was also, for a time, one of the lead lawyers on the civil fraud inquiry into Mr. Trump.

Rebecca Mangold, Assistant District Attorney

Before joining Mr. Bragg’s major economic crimes unit in 2022, Ms. Mangold clerked for a U.S. District Court judge in New Jersey and worked in private practice for over 10 years. As a partner at the law firm Kobre & Kim, Ms. Mangold focused on criminal and regulatory investigations related to financial misconduct.

Katherine Ellis, Assistant District Attorney

Ms. Ellis joined the Manhattan district attorney’s office in 2018 after working as an associate at Cleary Gottlieb Steen & Hamilton. Before becoming a lawyer, Ms. Ellis worked as a legal analyst at Goldman Sachs, the investment bank.

Ben Protess and Alan Feuer

The landmark case won’t play out in front of TV cameras.

The Manhattan criminal trial of Donald J. Trump will be closely followed around the world. But you will not be able to watch the proceedings on TV.

There will be no video feed aired live from the courtroom. Nor will there be an audio feed, as some federal courts allow.

New York courts generally do not permit video to be broadcast from courtrooms, although a feed is being transmitted into an overflow room for the reporters covering the trial. And cameras will be stationed in the hallway outside the courtroom to capture Mr. Trump’s remarks as he enters and leaves.

Shortly after court adjourned on Monday, the state’s chief administrative judge, Joseph A. Zayas, issued a statement saying that transcripts of each day of the trial would be published online by the end of the following day on the court system’s website .

Judge Zayas was responding to a request for public transcripts filed last week by a New York lawyer, Jim Walden, on behalf of a civic group and the news website New York Focus.

“With current law restricting the broadcasting of trial proceedings and courtroom space for public spectators very limited, the release of the daily transcripts on the court system’s website is the best way to provide the public a direct view of the proceedings in this historic trial,” Judge Zayas wrote in his statement.

Court will be in session, for the most part, every weekday except Wednesdays, from 9:30 a.m. to 4:30 p.m., until the trial ends.

Jonah E. Bromwich and Ben Protess

Here’s the latest in the trial.

Prosecutors in the first criminal trial of an American president began laying out their case for a jury of 12 New Yorkers on Monday, saying Donald J. Trump engaged in a conspiracy to cover up a sex scandal in order to get elected president in 2016.

The first witness called was the tabloid publisher David Pecker, whom prosecutors described as one member of a three-man plot to conceal damaging stories — including a porn star’s account of a sexual tryst — as Mr. Trump mounted his bid for the presidency.

Mr. Pecker was on the stand for only a few minutes in the afternoon before court adjourned for the day. He described how his publication, The National Enquirer, paid for stories, a practice he called “checkbook journalism.” He is expected to return to the stand on Tuesday.

Matthew Colangelo, one of the prosecutors for the Manhattan district attorney’s office, told the jury in his opening statement that the case was about “a criminal conspiracy and a coverup,” describing how Mr. Trump, his longtime counsel Michael D. Cohen, and Mr. Pecker engaged in a strategy to “catch and kill” negative stories.

The lead lawyer for Mr. Trump, Todd Blanche, insisted in his opening statement that the former president had done nothing wrong. “President Trump is innocent,” he told the jury. “President Trump did not commit any crimes.”

The case centers on a $130,000 hush-money payment that Mr. Cohen made to a porn star, Stormy Daniels, to buy her silence as the 2016 campaign was winding down. Prosecutors say he was reimbursed by Mr. Trump, and Mr. Trump falsified business records to conceal his conduct.

Mr. Colangelo said the payment to Ms. Daniels came on the heels of another scandal — the “Access Hollywood” tape, on which Mr. Trump bragged about groping women. Ms. Daniels’s account, he said, “could have been devastating to his campaign.”

He added, “With pressure mounting and Election Day fast approaching, Donald Trump agreed to the payoff and directed Cohen to proceed.”

Mr. Cohen, who was an executive vice president at the Trump Organization and counsel to Mr. Trump, and Mr. Pecker are expected to be central witnesses.

Mr. Blanche attacked Mr. Cohen’s credibility, saying that his livelihood hinges on attacking the former president, and insisted that prosecutors were attempting to present perfectly legal activities, such as entering into nondisclosure agreements, in a negative light.

He continued: “They put something sinister on this idea as if it were a crime. You’ll learn it’s not.”

Here’s what else to know about the trial:

The Manhattan criminal case against Mr. Trump was unveiled a year ago by the district attorney, Alvin L. Bragg. Mr. Trump was charged with 34 felony counts of falsifying business records and if convicted could face up to four years in prison . Those are felonies because prosecutors say Mr. Trump sought to conceal another crime. On Monday, they strongly emphasized a violation of state election law — conspiracy to promote election — that is not one of the actual charges, but they say is baked into the overall crime.

The case is the former president’s first criminal trial, although he has been indicted three other times in three other cities. With those other cases tied up in appeals and other delays, the Manhattan case may be the only one he faces before the 2024 presidential election. The trial is expected to last six weeks.

Before opening statements, the judge overseeing the case delivered a crucial ruling that determined what prosecutors can question Mr. Trump about should he decide to take the stand in his own defense. The ruling, a significant victory for prosecutors that might prompt Mr. Trump to decide not to testify, allows them to question him about several recent losses he suffered in unrelated civil trials, including a fraud case this year in which the former president was found liable for conspiring to manipulate his net worth and was penalized $454 million.

The jury was drawn from a pool of residents of Manhattan, where Mr. Trump is deeply unpopular; during jury selection, dozens of prospective jurors were excused because they said they could not be impartial. But the jurors who were selected each pledged to decide the case based only on the facts. Read more about them.

The case will receive vast media attention, but the proceedings won’t be shown on television .

Dismissed prospective jurors describe intense days in a glaring spotlight.

Follow our live coverage of Trump’s hush money trial in Manhattan.

The two Manhattan residents were led into the courtroom to fulfill a foundational civic duty: to be interviewed as prospective jurors.

But in the room when they arrived was a defendant, Donald J. Trump, unlike any in American history.

Both would-be jurors, a man and a woman, were eventually excused. But the experience thrust them into the spotlight in a way they never had imagined.

One was challenged by Mr. Trump’s lawyers over his past social media posts relating to the former president. The other has a medical practice that she could not shut for six weeks while serving on the jury.

While they were not chosen as jurors, their experiences illustrate the intensity of the attention focused on Mr. Trump’s trial — and on the first jury to ever weigh the fate of a former United States president in a criminal proceeding.

Both contacted The New York Times only after they were excused from serving. Though the court’s rules protecting prospective jurors’ identities end when they are dismissed from serving, The Times is withholding their names and most identifying characteristics about them.

Like the other prospective jurors who were considered, both included detailed personal information on the juror questionnaires they filled out, including where they work.

They were made to answer those questions by speaking into a microphone in open court; soon, both were blindsided as details of their lives ricocheted around the internet. They said they were frustrated that so much attention was devoted to prospective jurors and ascertaining information about them.

While they later learned that the judge in the case, Justice Juan M. Merchan, had ordered the redaction of some of the information jurors were ordered to reveal publicly, they felt that he had acted too late. As with many things connected to the trial, the rhythms and even some of the parameters are being written in real time.

Their experiences mirrored some that other prospective jurors who were dismissed have described. One, a man who gave his name as Mark to NBC News, said he had “satirized Mr. Trump often in my artwork,” and because of that, he had expected not to be chosen.

A woman who gave her name as Kara, who said the nature of her job made serving extremely difficult, told NBC News that she realized the gravity of serving on any criminal jury, but particularly this one.

Seeing Mr. Trump in person, she said, was “very jarring.” He was, she realized, just “another guy.”

One of the prospective jurors who spoke with The Times, the man, did not immediately realize what case he was involved in when he was led into the courtroom on the 15th floor of the Manhattan criminal courthouse. The woman had a sense a week earlier, having read a news story about the trial beginning the week she was supposed to respond to a juror summons.

The man, sitting a few rows behind the prosecutors’ table when the two were part of the first panel of 96 prospective jurors brought into the courtroom Monday afternoon, felt a sense of calm about five minutes into being there. Trump was simply a defendant, he thought. It was a business-records trial. Prosecutors were on one side, the defense lawyers on the other.

The woman was struck by the fact that Mr. Trump stood and waved to prospective jurors, she said, as he and his lawyers were introduced to the group. It felt more to her like the behavior of a campaigning candidate than of a criminal defendant. (Mr. Trump, of course, is both.)

Both were put off by efforts by Mr. Trump’s lead lawyer, Todd Blanche, to assess prospective jurors’ views of Mr. Trump. The man said Mr. Blanche seemed “folksy” in a way he found disingenuous, while the woman was sharper, describing a “witch hunt” to root out people sympathetic to Democrats on the panel — a phrase Mr. Trump uses often to criticize the various prosecutors investigating his conduct.

The man in particular was frustrated that he was asked about past social media posts in which he had been critical of Mr. Trump, which Mr. Blanche’s team raised and which Justice Merchan ultimately agreed meant the man should be excused.

The man believed he could have been fair and resented the implication that he could not have been. Both he and the woman, who said they believed in the system of jury service, noted that they had begun the day taking sworn oaths vowing to render a fair and impartial judgment on the evidence. The man believed his own views — especially views from years ago — had no bearing on his ability to judge the evidence. If anything, he said, he would have been hyper-conscious in doing so.

Both had realized the magnitude of what serving on that jury would mean.

But they were also conscious of the threats and blowback that could come with weighing evidence against Mr. Trump — particularly with their personal details traceable in public. And both had concerns about being chosen because of that; the man in particular said his spouse had been worried.

Both would have valued being part of the historic trial. But both also had a sense of relief that they were not picked.

Key takeaways from the opening statements in…

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Key takeaways from the opening statements in Donald Trump’s hush money trial

Republican presidential candidate and former President Donald Trump speaks outside the Manhattan Criminal Court in his trial for allegedly covering up hush money payments linked to extramarital affairs in New York on Monday, April 22, 2024. (Angela Weiss/Pool Photo via AP)

Witness David Pecker, far right, talks on the witness stand while Donald Trump, far left, looks on as assistant district attorney Joshua Steingless asks questions with Judge Juan Merchan presiding in Manhattan criminal court Monday, April 22, 2024, in New York. (Elizabeth Williams via AP)

Former president Donald Trump speaks to the media after the first day of opening arguments in his trial at Manhattan Criminal Court for falsifying documents related to hush money payments, in New York, NY, on Monday, April 22, 2024. The former President is expected to spend the next 6 or so weeks in attendance at his trial for falsification of business records, to cover up payments to Stormy Daniels, an adult film star who allegedly had an encounter with the President before he was in office. Photographer: Victor J. Blue for The Washington Post/ Pool

Former president Donald Trump, center, awaits the start of proceedings at Manhattan criminal court, Monday, April 22, 2024, in New York. Opening statements in Donald Trump’s historic hush money trial are set to begin. Trump is accused of falsifying internal business records as part of an alleged scheme to bury stories he thought might hurt his presidential campaign in 2016. (AP Photo/Yuki Iwamura, Pool)

By ALANNA DURKIN RICHER, JENNIFER PETLZ and MICHAEL R. SISAK (Associated Press)

NEW YORK (AP) — Monday’s opening statements in the first criminal trial of a former American president provided a clear roadmap of how prosecutors will try to make the case that Donald Trump broke the law, and how the defense plans to fight the charges on multiple fronts.

Lawyers presented dueling narratives as jurors got their first glimpse into the prosecution accusing Trump of falsifying business records as part of a scheme to squelch negative stories about him during his 2016 presidential campaign.

Still to come are weeks of what’s likely to be dramatic and embarrassing testimony about the presumptive Republican presidential nominee’s personal life as he simultaneously campaigns to return to the White House in November.

Here’s a look at some key takeaways from opening statements:

ELECTION FRAUD VS. ‘BOOKKEEPING’ CASE

Trump is charged with 34 counts of falsifying internal Trump Organization business records. But prosecutors made clear they do not want jurors to view this as a routine paper case. Prosecutor Matthew Colangelo said the heart of the case is a scheme to “corrupt” the 2016 election by silencing people who were about to come forward with embarrassing stories Trump feared would hurt his campaign.

“No politician wants bad press,” Colangelo said. “But the evidence at trial will show that this was not spin or communications strategy. This was a planned, long-running conspiracy to influence the 2016 election, to help Donald Trump get elected through illegal expenditures to silence people who had something bad to say about his behavior.” He added: “It was election fraud, pure and simple.”

The business records charges stem from things like invoices and checks that were deemed legal expenses in Trump Organization records when prosecutors say they were really reimbursements to former Trump lawyer Michael Cohen for a $130,000 hush money payment to porn actor Stormy Daniels. Daniels was threatening to go public with claims she had an extramarital sexual encounter with Trump. He says it never happened.

Prosecutors’ characterizations appear designed to combat suggestions by some pundits that the case — perhaps the only one that will go to trial before the November election — isn’t as serious as the other three prosecutions he’s facing. Those cases accuse Trump of trying to overturn the 2020 election he lost to President Joe Biden and illegally retaining classified documents after he left the White House.

Trump, meanwhile, sought to downplay the accusations while leaving the courtroom on Monday, calling it all a “bookkeeping” case and “a very minor thing.” But he, too, has said it’s all about an election — the one this November. Trump has repeatedly claimed that the case is part of a sweeping Democratic attempt to harm his chances at reclaiming the presidency.

TRUMP’S DEFENSE COMES INTO VIEW

Trump’s attorney used his opening statement to attack the case as baseless, saying the former president did nothing illegal.

The attorney, Todd Blanche, challenged prosecutors’ claim that Trump agreed to pay Daniels to aid his campaign, saying Trump was trying to “protect his family, his reputation and his brand.”

Blanche indicated the defense will argue that after all the very point of a presidential campaign is to try to influence an election.

“It’s called democracy,” Blanche told jurors. “They put something sinister on this idea, as if it’s a crime. You’ll learn it’s not.”

Blanche also portrayed the ledger entries at issue in the case as pro forma actions performed by a Trump Organization employee. Trump “had nothing to do with” the allegedly false business records, “except that he signed the checks, in the White House, while he was running the country,” Blanche said. And he argued that the records’ references to legal expenses weren’t false, since Cohen was Trump’s personal lawyer at the time.

PROSECUTORS AIM TO PUT TRUMP AT THE CENTER

The 34 counts in the indictment are related to the payment to Daniels. But prosecutors plan to introduce evidence about a payoff to another woman — former Playboy model Karen McDougal — who claimed a sexual encounter with Trump, as well as to a Trump Tower doorman who claimed to have a story about Trump having a child out of wedlock. Trump says they were all lies.

Prosecutors said they will show Trump was at the center of the scheme to silence the women, telling jurors they will hear Trump in his voice talking about the plan to pay McDougal. Cohen arranged for the publisher of the National Enquirer supermarket tabloid to pay McDougal $150,000 but not print the story in a practice known as “catch-and-kill.”

Colangelo told jurors that prosecutors will play for them a recording Cohen secretly made during a meeting with Trump weeks before the 2016 election. In the recording, which first became public in 2018, Trump is heard saying: “What do we got to pay for this? One-fifty?”

Trump “desperately did not want this information about Karen McDougal to become public because he was worried about its effect on the election,” Colangelo said.

COHEN’S CREDIBILITY IN THE SPOTLIGHT

The defense’s opening statement previewed what will be a key strategy of the defense: trying to discredit Cohen, a Trump loyalist turned critic and expected star witness for the prosecution. Cohen pleaded guilty to federal charges related to the hush money payments in 2018 and and served prison time .

Whether jurors believe Cohen, who says he arranged the payments to the women at Trump’s direction, could make or break the case for Manhattan District Attorney Alvin Bragg’s office.

Trump’s lawyer highlighted Cohen’s criminal record, describing him as a serial liar who turned against Trump after he was not given a job in the administration and found himself in legal trouble. Blanche said Cohen’s “entire financial livelihood depends on President Trump’s destruction,” noting he hosts podcasts and has written books bashing his ex-boss.

“He has a goal and an obsession with getting Trump,” Blanche said. “I submit to you that he cannot be trusted.”

Anticipating the defense attacks on Cohen, the prosecution promised to be upfront about the “mistakes” the former Trump attorney has made. But Colangelo said “you can credit Michael Cohen’s testimony” despite his past.

“I suspect the defense will go to great lengths to get you to reject his testimony precisely because it is so damning,” the prosecutor said.

BUT UP FIRST: DAVID PECKER

Former National Enquirer publisher David Pecker is the first witness for prosecutors, who say that Trump’s alleged scheme to conceal potentially damaging information from voters began with a 2015 Trump Tower meeting among the then-candidate, Pecker and Cohen. Pecker took the witness stand Monday before court broke for the day and his testimony is expected to continue Tuesday.

At the meeting, Pecker — a longtime Trump friend — agreed to aid Trump’s campaign by running favorable pieces about him, smearing his opponents, scouting unflattering stories about him and flagging them to Cohen for “catch-and-kill” deals. Those included the claims made by Daniels, McDougal and the former Trump Tower doorman, Dino Sajudin, prosecutors say. Trump says all were false.

Pecker will likely be asked about all the alleged efforts made by the Enquirer’s then-owner, American Media Inc., on Trump’s behalf. Federal prosecutors agreed in 2018 not to prosecute American Media in exchange for its cooperation in a campaign finance investigation that led to Cohen’s guilty plea, and the Federal Election Commission fined the company $187,500, calling the McDougal deal a “prohibited corporate in-kind contribution.”

Pecker’s brief turn on the stand Monday was mainly just about his background and other basic facts, though he did say the Enquirer practiced “checkbook journalism” — paying for stories — and that he had the final say on any story about a famous person.

‘THE DEFENDANT’ OR ’PRESIDENT TRUMP’?

The prosecutor referred to Trump during his opening statement as “the defendant.” Trump’s lawyer took a different tack, calling him “President Trump.”

“We will call him President Trump, out of respect for the office that he held,” Blanche said. At the same time, Trump’s lawyer sought to portray Trump as an everyman, describing him as a husband, father and fellow New Yorker.

“He’s, in some ways, larger than life. But he’s also here in this courtroom, doing what any of us would do: defending himself,” Blanche said.

Trump sat quietly while listening to opening statements, occasionally passing notes to his lawyers and whispering in their ears. But outside of the courtroom, he continued his pattern of trying to capitalize politically on the case that will require him to spend his days in a courtroom rather than on the campaign trail.

“This is what they’re trying to take me off the trail for. Checks being paid to a lawyer,” Trump said.

Richer reported from Washington.

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Former Michigan House leader and wife charged with misusing political funds

FILE - Michigan Speaker of the House Lee Chatfield bangs the gavel, April 24, 2020, in the House chambers in Lansing, Mich. Prosecutors plan to announce charges Tuesday, April 16, 2024, in an investigation of the former leader of the Michigan House, the attorney general’s office said. (Matthew Dae Smith/Lansing State Journal via AP, File)

Michigan Attorney General Dana Nessel talks about charging former House Speaker Lee Chatfield, Tuesday, April 16, 2024, in Lansing, Mich. Prosecutors charged Chatfield and his wife with financial crimes Tuesday, alleging they milked political accounts for personal travel, housing and other benefits while the Republican lawmaker was raising millions of dollars from his powerful post. (Al Goldis/Detroit News via AP)

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LANSING, Mich. (AP) — Prosecutors charged the former leader of the Michigan House and his wife with financial crimes Tuesday, alleging they milked political accounts for personal travel, housing and other benefits while the Republican lawmaker was raising millions of dollars from his powerful post.

Lee Chatfield misused various political funds, including his Peninsula Fund, which was not required to report the names of donors and served as an “unregulated slush fund,” Attorney General Dana Nessel said.

The operation was a family affair, as wife Stephanie Chatfield monitored her husband’s credit card balance and paid it off with cash from the Peninsula Fund, including $132,000 over a 14-month period, Nessel said.

In another example, Nessel said Lee Chatfield’s brother cashed a $5,000 check from a political fund in 2020 and returned $3,500 to the lawmaker ahead of a vacation, Nessel said.

Lee Chatfield’s various political funds took in more than $5 million over six years, including more than $2 million in 2020, which was his last year as speaker, the attorney general said.

“To call him, as many have, a prodigious fundraiser would not be an exaggeration,” Nessel said.

Lee Chatfield faces 13 charges, including conducting a criminal enterprise, which carries a maximum prison sentence of 20 years, and embezzlement.

Chatfield’s attorney, Mary Chartier, said she’ll fight the charges “each and every step of the way.”

“It took almost 2 1/2 years for the AG’s office to come up with charges. It’s going to be pretty flimsy if it took that long,” Chartier said.

Stephanie Chatfield was charged with embezzlement. A message seeking comment from her lawyer, Matt Newburg, was not immediately returned.

Nessel said there has been a proliferation of “dark money” political funds. She said the Peninsula Fund was organized under federal law as a tax-exempt “social welfare organization.”

“The Michigan Campaign Finance Act is effectively toothless, useless and utterly worthless as a deterrent to these crimes,” she said.

“The misuse of social welfare funds is not a new practice in Lansing. And while Lee Chatfield may have exploited the system a little bit more than others, no one political party alone has perverted or abused it,” she said.

Separately, there was a renewed call Tuesday to expand financial disclosure laws in Michigan.

“We won’t give up on seeking the type of anti-corruption laws that this state needs that most other states have,” Secretary of State Jocelyn Benson, a Democrat, said. “These charges really underscore the real necessity to more people in Lansing than ever before.”

The Chatfield investigation began in 2022 when his sister-in-law publicly said he had sexually assaulted her. He has denied the allegations and said they had a consensual affair. Investigators eventually expanded the case beyond those claims.

Nessel said there was insufficient evidence to charge Lee Chatfield based on Rebekah Chatfield’s allegations, though she praised her courage in stepping forward.

“Were it not for her we likely wouldn’t be here today,” the attorney general said.

Two people who were top aides to Lee Chatfield when he ran the House were charged last year with crimes, including embezzlement from nonprofit funds created for political purposes. Rob and Anne Minard have pleaded not guilty.

White reported from Detroit.

Google's CEO says its workplace isn't a place to 'fight over disruptive issues or debate politics'

• Google doubled down on its messaging to employees about staying focused on work.
• Sundar Pichai said in a blog post the office isn't a place to "debate politics."
• Google fired 28 workers involved in protests against its $1.2 billion contract with Israel.

Tucked at the bottom of Google CEO Sundar Pichai's splashy 1200-word restructuring announcement is a stern reminder to employees.

The CEO's message, which comes only two days after in-office protests, is loud and clear: the office isn't a place for politics.

It echoes an earlier memo Google's VP of security sent out on Wednesday after the company fired 28 employees involved in sit-in protests against Google's $1.2 billion contract with Israel in Sunnyvale and New York City. That separate memo had told workers to "think again" before violating company policies with sit-in protests.

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Pichai doubled down on that sentiment Thursday at the end of his note in a section titled "Mission first," addressing the recent events and restating the company's "policies and expectations are clear."

"This is a business, and not a place to act in a way that disrupts coworkers or makes them feel unsafe, to attempt to use the company as a personal platform, or to fight over disruptive issues or debate politics," Pichai said in the memo. "This is too important a moment as a company for us to be distracted."

Pichai also said employees have a duty to ensure the company is an "objective and trusted" provider of information that serves "all of our users globally."

"When we come to work, our goal is to organize the world's information and make it universally accessible and useful," Pichai said. "That supersedes everything else and I expect us to act with a focus that reflects that."

The headline news in Pichai's announcement is that Google is combining its Android and hardware teams to create a "Platforms and Devices" team to oversee Google products that include its Pixel line, Android, Chrome, Photos, and more.

The tech giant is also consolidating teams that focus on building AI models across Google Research and DeepMind to scale its AI capacity. The CEO said the change will simplify development by having all the AI model-building teams in one place, and make space for more focused research into computing systems and the science behind AI.

"Excited to see what these teams accomplish in their new formation," Pichai said.

Are you a Googler? We want to hear from you. Email the reporter using a non-work device and email at [email protected] .

On February 28, Axel Springer, Business Insider's parent company, joined 31 other media groups and filed a $2.3 billion suit against Google in Dutch court, alleging losses suffered due to the company's advertising practices.

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