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Social Media Training

A social media training focusing on Twitter and Facebook Read less

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• 1. SOCIAL MEDIA: TRAINING WEBINAR PART 2 Susan Tenby Willie Kuo @suzboop @freewirry
• 2. Facebook Advertising • www.facebook.com/business/ads-guide for specs and objectives • Boosting vs. Ads Manager / Power Editor • Images must have less than 25% text if used as an ad. • Pro tip: you can get away with advertising posts with a higher character count by creating a dark post first in Power Editor. • Advanced Ad Techniques: Segmenting audiences through different ad sets, conversion tracking, retargeting, custom audiences
• 3. Facebook Insights • You can also export page, post, and video data as far back as 180 days. • Page data export includes data on average engaged users. • Valuable metrics: • Reach • Engagement, especially link clicks • Conversions
• 4. TWITTER 4
• 5. • RT = retweet • MT = modified tweet • Quote retweet • @ reply • @ mention • HT or h/t = hat tip • cc: = carbon copy • Pinned tweet Essential Twitter Terms
• 6. • Hashtags function in 4 ways: • Live conversations (e.g. #DemDebate) • Online community (e.g. #nptech, #NPMC) • Online conventions (e.g. #tbt, #ICYMI) • Asides (e.g. #smh, #sorrynotsorry) Hashtag Communities
• 7. Best Practices: Frequency and Time • Minimum 3 tweets/day • Too many tweets decrease engagement • Life span of a tweet is about 15 minutes • Use tools to see when your fans are online
• 8. Best Practices: Graphics and Header Image • Tweets with photos get 313% more engagement. • Take advantage of valuable real estate by using header images as billboards for an upcoming event or campaign.
• 9. Best Practices: Character Length and Hashtags • Spike in engagement for tweets 71-100 characters. • Workarounds for the character count restriction: • Append (1/2), (2/2) to number related tweets. • Screenshots of more text. • Quote retweet. • No more than 3 hashtags. • Occasionally use broad hashtags, but the best are niche communities (e.g. #socialmedia vs. #HESM, #nptech)
• 10. Best Practices: Tagging and Attribution • Search for the organization’s name in Twitter. If you can’t find it, try visiting their website to see if they list a Twitter account. • Attribute with a “via @dodo” at the end of tweets that share other content. Try attributing the writer too. • If you found the content through another account and can squeeze it in, give that account a hat tip: “via @dodo ht @johndoe”
• 12. Other Tips: • Insert a period before “@” if your tweet starts with an @ mention. • If you’re referencing a web page, always include a link. • Delete incorrect tweets. • Do not post the same tweet to more than one account without changing the wording or time. • Do not auto-tweet from other social media platforms. • If you’re going to retweet an article, read it first.
• 13. Segment, List, Monitor, Engage
• 14. • Map the landscape. • Media / journalists / reporters / niche publications • Thought leaders • Peer Institutions • Advocates • Create flattering Twitter lists for each segment. • Find individuals and organizations in each segment using Advanced Twitter Search, or Socialbro. • Add them to the appropriate list(s). Segment and List
• 15. • Add the Twitter lists into a tool like Hootsuite or Tweetdeck. • Monitor the lists. • Favorite, retweet, and reply to appropriate and relevant tweets. Monitor and Engage
• 16. view tweet activity + analytics.twitter.com
• 20. • Scheduling: Hootsuite, Buffer, Tweetdeck • Influencers and Analytics: Socialbro • CRM Light: Commun.it • Tweetchats: Tweetreach, Twubs Essential Free Tools
• 21. • Tweet chats are an organized event to tweet on a pre-arranged hashtag at the same time weekly or monthly. Tweet Chats
• 22. • Tweet chats are an organized event to tweet on a pre-arranged hashtag at the same time weekly or monthly. • Running a tweet chat: • Choose a short, unique hashtag. • Confirm a panel and send them the topic, questions, a one-page “how-to” guide, and an ask to tweet an announcement to their followers. • Ask people to participate the two weeks (or more) prior to the chat. • Use a tool like twubs.com. • Follow a A1, Q1, A2, Q2, etc. format. • Archive the chat on Storify. • Measure stats using Tweetreach. Tweet Chats
• 23. Converting a Tweet into a Lead
• 24. Identify hashtags used in your issue area, and share high-quality content using those hashtags to build credibility. Converting a Tweet into a Lead
• 25. Identify influencers in your network and in your issue area by using tools like Little Bird and Buzzsumo. Converting a Tweet into a Lead
• 26. Be diligent about engaging with your influencers over a period of time, so you stay top of mind. Here’s 8 ways to get their attention… Converting a Tweet into a Lead
• 27. Follow them. Engage with their tweets by replying, commenting, retweeting, or favoriting. Favorite positive tweets from other users by searching for their handle in native Twitter. Converting a Tweet into a Lead
• 28. Converting a Tweet into a Lead Share their long-form content: • Visit their blog, YouTube, Slideshare, or find recent news on them. • Tweet it out with an @mention.
• 29. Converting a Tweet into a Lead Scroll through their Twitter feed: • Are they running a campaign? Give them a shout out. • Are they participating in or hosting tweet chats? Join them.
• 30. Converting a Tweet into a Lead If they’re live tweeting, retweet and engage with their content in real time.
• 31. Add them to a flattering Twitter list. Subscribe to their Twitter lists. Converting a Tweet into a Lead
• 32. Once you’ve gotten their attention via a follow-back, send them a DM to get their email address. Converting a Tweet into a Lead
• 33. RESOURCES 5
• 34. Social Media Marketing • Social Media Examiner • Social Media Today • Buffer blog • Moz • Hubspot Nonprofit Social Media Marketing • Social Media for Nonprofits • Beth Kanter • NTEN • Nonprofit Tech for Good
• 35. Twitter Lists of Over 600 Nonprofit CEOs and Executive Directors: • https://twitter.com/farra/lists/social-eds/members • https://twitter.com/ChrisTuttle/lists/nped Slideshares: • www.slideshare.net/suzboop • www.slideshare.net/girardinl/dont-panic-how-to-embrace-emerging- social-media-with-infinite-majesty-and-calm Recommended Reading: Mobile for Good: A How-To Fundraising Guide for Nonprofits by Heather Mansfield
• 36. 24 Must-Read Fundraising and Social Media Reports for Nonprofits http://www.nptechforgood.com/2015/07/03/fundraisingreports/ 15 Must-Know Fundraising and Social Media Stats http://www.nptechforgood.com/2015/01/25/15-must-know-fundraising- and-social-media-stats/ Nonprofit Tech for Good’s Social Media Archive http://www.nptechforgood.com/category/social-media/

Editor's Notes

• S Essentially labels a tweet and people find you by searching for hashtags, and people listen to hashtags Becoming an influencer in an hashtag…the top vs. live search places. Defaults on top. Show up in there frequently. My faves: #nptech, #nptecharts, #socent, #musetech, #musesocial Tweetchats: #musochat Tweet using those hashtags to become a thought leader within that community Earthfire #wolf – got lots of RTs there.
• S Ask audience what makes it good
• Twitter lists -> Hootsuite
• W Image shows map of adjacent hashtags to #NPMC. Tool used is hashtagify.

15 Great Social Media Training Courses and Resources

Social media training courses are a great way for digital marketers to level up their skillset. Check out these great courses in 2023.

Table of Contents

Taking a social media course will up-level your skill set, but there are 100s to pick from online. It’s not easy to choose which ones are right for you.

If you’re in this situation, you’ve come to the right place! Keep reading to learn about popular social media training courses and resources.

Some classes are for beginners , while others are for the more experienced pros .

There are also options for specific social media platforms . These are perfect if you need a refresher or a deep dive into a platform’s capabilities.

Taking the right course can give you the confidence to run a social media campaign for your business. Better still, it could be what you need to reach the next level of your marketing career .

And the best part is many courses and resources on this list are completely free.

Ready to dig in? Let’s do it.

Bonus: Read the step-by-step social media strategy guide   with pro tips on how to grow your social media presence.

Social media training for beginners

Social marketing training | hootsuite academy.

An industry-recognized certification will surely look impressive on your resume .

Social Marketing Training from Hootsuite Academy was designed by social media marketing strategists and practitioners.

The result is a certification course that gives you the practical skills you need to start seeing results on social media.

Length: 3.5 hours

Skill level: Intermediate

Recommended for: Marketers wanting to develop foundational social media skills in strategy, community, content, and advertising.

You’ll learn:

• Optimizing social media profiles
• Creating a social media strategy
• Growing a community of loyal fans
• Best practices for content marketing
• The basics of social media advertising

Social Media Marketing Foundations | LinkedIn Learning

The course is divided into 7 sections each with its own quiz to prove your proficiency. The videos are quick and to the point–the longest video is only 3 minutes and 25 seconds long.

However, this does leave a lot to be desired if you were looking for anything in-depth.

Length: 52 minutes

Skill level: Beginner

Recommended for: People looking for a basic overview of social media marketing and aren’t interested in a recognized certification.

• Developing a social media strategy
• Defining your audience
• Choosing the right channels
• Publishing best practices
• Building and maintaining a community
• Selling on social media
• Measuring activity
• Innovating with social media marketing

Social Media Specialization | Northwestern University

The Social Media Specialization is made up of 6 courses. It covers everything from strategy, listening, content, and advertising .

This program is taught by Randy Hlavac, a lecturer at Northwestern University. In this course, you will complete a capstone project to demonstrate the practical skills you’ve learned.

If you choose to view the course for free, then you won’t be able to earn a certification.

Cost: $59 per month (Or choose Audit to view it for free)

Length: Self-paced, but most people take 6 months to complete

Recommended for: Professionals looking to learn more about effective social media strategies.

• Using social analytics tools
• Becoming an influencer
• Developing engaging content
• Building a complete social media marketing strategy plan

Social Media Marketing Fundamentals | eMarketing Institute

Most courses use videos as part of their format, but eMarketing only provides an eBook for their curriculum.

This is a great option if you learn better by reading instead of watching videos.

There are 25 chapters including a glossary and sample questions for the exam. It covers basic topics like what is social media to more advanced content like social analytics .

Length: 165-page eBook

Recommended for: People who prefer to read instead of watch videos

• How to reach your audience
• Get your audience engaged with your content
• How to incorporate blogging into your strategy
• How to evaluate social media performance
• Tools for managing social media

Social Media Marketing | Acadium

This course has 35 beginner-friendly lessons on how to use Facebook, Twitter, Instagram, Google, Yelp, and LinkedIn .

You’ll also get to sign-up for Tasks which help you build a portfolio of your newly acquired skills.

The course is fairly basic and designed for people not familiar with social media.

Length: Varies

Recommended for: People looking to get started with social media and are completely new to it

• Setting up social media profiles
• Creating and publishing social media posts
• Tips and tricks to stand out from the crowd
• Automating your posts
• Measuring engagement
• Managing user reviews

Fundamentals of digital marketing | Google

Fundamentals of digital marketing will cover every aspect of marketing your business online.

SEO, social media, content marketing, and web analytics are just a few topics this course will teach you.

While there are some deep dives, most of the content only covers the basics. Once you pass the 40-question exam, you’ll receive an industry-recognized certification.

Length: 40 hours

Recommended for: Social media managers looking to gain a comprehensive overview of digital marketing

• Analytics and data insights
• Business strategy
• Content marketing
• Display advertising
• Email marketing
• Local marketing
• Web and mobile optimization
• Search Engine Marketing (SEM)
• Social Media

Social media marketing courses: intermediate to advanced

Advanced social advertising | hootsuite academy.

Organic social media and paid advertising are two different strategies. If you need to develop your social media advertising skills, then this is the course for you.

It teaches you how to use advertising tools, track your campaign, and best practices of social ads.

Length: 4 hours and 30 minutes

Recommended for: Social media managers looking to master the art of running paid advertising campaigns on Facebook, Twitter, LinkedIn, and Instagram

• Setting campaign goals
• Using remarketing and lookalike audiences
• Building and testing social media ads
• Measuring the impact of ad campaigns

Advanced Social Media Strategy | Hootsuite Academy

This course is for managers, strategists, and leaders. It will give you a comprehensive understanding of how to build and scale social media in complex organizations .

The program was designed by Syracuse University’s S.I. Newhouse School of Public Communications which means you’ll earn an academically recognized certification.

Length: 20 hours

Skill level: Advanced

Recommended for: Experienced professionals interested in developing strategy skills to lead enterprise organizations.

• What to research to create a social media strategy
• How to create strategies that support social media objectives
• How to tell your brand’s story on social media
• How to develop influencer guidelines
• Best practices for social media listening and monitoring

Social media management courses: individual networks

Facebook courses, social media marketing professional certificate | meta.

Meta’s social media marketing course for Facebook (and Instagram) is made up of 6 courses.

It covers everything from social media management to paid advertising on Facebook and Instagram .

While there’s an emphasis on Meta tools, you’ll be able to apply the strategy skills to platforms outside of Meta.

You will also complete a capstone project to demonstrate the practical skills you’ve learned.

Length: Approximately 100 hours but it’s self-paced

Recommended for: Professionals looking to learn how to create a social media presence for businesses with an emphasis on paid advertising

• Create engaging content
• Interact with social media users
• Manage a content calendar
• Evaluate the success of posts
• Create effective ads for social media
• Create ads in Meta Ads Manager
• Measure ad campaigns’ success

Additional resources: Meta also offers free Facebook courses for beginners.

Instagram Courses

Instagram training course | hubspot.

This course by Hubspot is designed to teach you how to create and implement a successful Instagram strategy .

There are 6 courses each with its own quiz. You won’t get a certificate at the end of this course, but you’ll have gained knowledge on how to use Instagram for business.

Length: 2 hours and 30 minutes

Skill level: Beginners

Recommended for: Social media marketers wanting to learn about creating an effective Instagram marketing strategy.

• The elements of a successful Instagram strategy
• Creating remarkable content for Instagram
• How to get more followers
• Setting up Instagram ads
• Creating content for Instagram ads
• Evaluating your Instagram ad campaigns

Additional resources: Meta offers free Instagram courses for beginners. You can also check out our guide on Instagram courses to boost your skills .

LinkedIn training courses

Marketing on linkedin | linkedin learning.

LinkedIn shows you how to organically reach your audience using the LinkedIn platform.

This training covers how to use LinkedIn for personal branding and for marketing your business .

It’s a great option for those learning how to create engaging content for LinkedIn–no matter if it’s your personal profile or a business page.

Cost: Free during the trial month or $29.99 for lifetime access

Length: 57 minutes

Recommended for: Professionals looking to leverage LinkedIn to reach their target audience

• Building an effective profile or business page
• Sharing relevant content
• Networking on LinkedIn
• Using employee advocacy to grow

TikTok courses

How to build your personal brand on tiktok | influencer marketing hub.

This one is for influencers and businesses alike.

It covers everything from how to use TikTok to how influencers and brands work together .

Creating a successful TikTok marketing strategy is work, but it can be rewarding.

Length: About 3 hours

Recommended for: People looking to become content creators on TikTok or marketers wanting to learn how the creator economy works

• The basics of TikTok
• Crafting your persona
• Building your audience
• Increasing engagement
• Collaborating with brands
• Making more money as an influencer

Additional resources: TikTok offers several free modules for those who are new to TikTok.

Free Twitter courses

Twitter flight school | twitter.

Look no further than Twitter Flight School for free courses on Twitter.

It offers multiple badges for people to learn about ad manager fundamentals . You’ll also learn how to get started on Twitter, and using Twitter for creatives .

Each course comes with several comprehensive lessons based on the topic. You’ll need to pass the assessment exam with an 80% score or better to receive a badge.

Length: 2-4 hours, depending on the course

Recommended for: Social media managers wanting to strengthen their Twitter marketing skills

• Creating your first ad campaign
• Measuring ad campaign success
• Creating a content strategy for Twitter
• Using your brand voice

Pinterest course

Pinterest marketing mastery | udemy.

Pinterest Marketing Mastery teaches you h ow to use Pinterest to drive traffic to your site .

It’s perfect for beginners since it covers how to create a pin and develop an overall marketing funnel. It also shares tools you can use to create an optimized pin.

Cost: $16.99

Length: 1 hour and 12 minutes

Recommended for: Social media managers who are new to using Pinterest as part of their marketing strategy

• Creating a Pinterest funnel
• Creating high-quality pins
• Automation for Pinterest
• Finding inspiration for pins

Additional resources: Pinterest offers several guides on how to use the platform for business and advertising.

Youtube courses

Youtube creators | youtube.

YouTube Creators is practically the one-stop shop for everything you need to create content on YouTube.

While it’s geared towards content creators, businesses and social media managers new to YouTube marketing can also benefit from this resource.

They frequently post new and updated content on how to make a YouTube strategy .

Recommended for: Creators and social media managers looking to start a channel on YouTube and improve their growth

• Getting started on YouTube
• Building your community
• How to make money on YouTube
• Growing your channel
• Policies and guidelines
• Understanding YouTube analytics

Mark Cuban once said, “Learn, learn, learn. The greatest competitive advantage is knowledge.”

It’s time to invest in yourself because that’s the highest ROI you can make.

Ready to start your learning journey? Join Hootsuite Academy today to access the best social media training courses created by practitioners and experts at Hootsuite. Then use Hootsuite to make applying your new knowledge and skills an absolute breeze. Try it for free by clicking the link below!

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Sara J. Nguyen is a freelance writer specializing in cybersecurity and marketing. Her educational background in public relations helps her work closely with companies to provide informative and engaging content for their audience. When she's not writing, you can find her planning her next international trip

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How to give better social media presentations (free templates included)

Written by by Ronnie Gomez

Published on  December 11, 2023

Reading time  6 minutes

Public speaking skills are a career accelerator, especially in social media marketing . According to the 2023 Sprout Social Index™ , more than half (61%) of marketers agree the most effective way to share social metrics with executive leadership is through in-person presentations or meetings. Whether you’re on Zoom or in a meeting room, you have to speak on your data if you want to get ahead.

If that makes your palms sweaty, don’t panic. Skills can be learned. It just takes time and practice.

If you’re ready to start giving more compelling social media presentations, you’re in the right spot. In this article, you’ll find a list of the essential elements of a social media marketing presentation, expert advice on speech delivery and templates to speed up your deck creation process.

What is a social media presentation?

A social media presentation is a speech, lecture or pitch in which elements of a social media strategy are shared and explained to an audience—senior leaders, internal stakeholders, clients, etc.

Like a snowflake, no two presentations are the same. Every social media marketing presentation is tailored to the needs of a specific situation or goal. Broadly, these presentations can be categorized into the following:

• Pitch presentations : Here, the speaker aims to persuade the audience on a strategic initiative. This could involve pitching services to a potential client in an agency setting, or in-house teams pitching a new tool or process.
• Update presentations : These presentations keep stakeholders informed about the progress of a strategy—wins, opportunities, lessons learned, etc.
• Knowledge-sharing presentations: The speaker aims to educate stakeholders on insights gained through social media data collection .

Each of these presentations has the power to give your social media efforts new meaning. They clarify the return on investment (ROI) of your social media strategy by creating more tangible connections between your work and its results.

The 4 elements of a persuasive social media presentation

It can be difficult to tell when a presentation is ready to share. After spending hours developing a talk track and creating a deck, the lines between critical information and fluff can blur. The following list will help you plan and audit presentations to ensure they’re well-received every time.

1. A cohesive narrative

Why are you delivering your social media presentation?

Behind every exceptional presentation lies a central thesis—a significant idea or perspective that you intend to convey to your audience. Even routine performance updates should have a driving purpose.

Starting from this point will align all of the information you incorporate—from your opening hook to your concluding thoughts—to create a cohesive, compelling story.

2. Succinct slides

Each slide you present should be simple, focused and void of unnecessary distractions. According to Paul Jurczynski, a TED Talk coach and cofounder of Improve Presentation, “The golden rule is to have one claim or idea per slide. If you have more to say, put it on the next slide.”

3. Compelling data visualizations

Social media marketing presentations often come down to proving ROI for stakeholders. Data visualization like graphs and charts are a compelling way to make your case.

In data journalist David McCandless’s TED talk , he explains that the beauty of data visualization is “that we can see the patterns and connections that matter and design that information so it makes more sense, it tells a story or allows us to focus only on the information that’s important.”

Don’t get bogged down in mapping out every single data point you uncover during your research. The best graphs are simple graphs with takeaways that are quick to spot.

4. Room for conversation

Engaging your audience goes beyond simply presenting great content. It’s about fostering a connection with them. It’s not enough to ask “any questions?” at the end of your presentation. You need to create space for everyone to absorb and interact with their newfound knowledge.

Create space throughout your presentation to seek feedback on crucial concepts or areas of concern. Tailored questions create engaged audiences.

Expert advice for delivering your next social media presentation

If you’re looking for presentation advice, who better to turn to than a salesperson? That’s why we went to John Barrows, CEO of JB Sales for his guidance on presenting. Barrows provides professional sales training to companies like Salesforce, LinkedIn and Amazon, plus he has over 25 years worth of presentation experience.

We asked him for his expert advice on giving exceptional presentations. Here’s what he had to say.

Know the ins and outs of your business priorities

A great presentation is all about delivering value. You need to draw distinct lines between the content and its business value . Otherwise, you risk losing your audience’s attention right from the start.

“We have seconds to get people’s attention these days,” says Barrows. “A person’s most valuable asset is their time.”

You can give more engaging presentations simply by staying up to date on company goals and priorities. Get to know what’s top of mind for senior leaders and other stakeholders so you can tailor your presentation content accordingly.

On sales calls, Barrows does this by asking each individual attendee what they’d like to get out of the meeting. You can mimic this approach by setting up regular 1:1’s with team members to stay up to date on their priorities.

Practice, practice, practice

According to Barrows, practice can and will make perfect. “Public speaking is one of the biggest fears that most people have, but a lot of it comes down to confidence and preparation. The more prepared you are, the more confident you’ll be in your presentation.”

Barrows refers to confidence and preparation as the art and science of giving a good presentation. The art can be seen in skilled delivery and a snazzy deck, but it’s preparation that keeps everything on track. “If you come in unprepared to a meeting and you get one curveball of a question, you tend to fall apart. Preparation gives you the confidence you need to adjust on the fly.”

Watch your playback footage

It may make you cringe, but the best way to improve your presentation skills is to record yourself and watch it back.

Barrows figured this out after taking a presentation skills course, but not through instructor feedback. It was watching himself back on video that showed him everything he wanted to fix. Common public speaking issues—like overusing filler words and standing with closed body language—are easy to spot on tape.

The good news is, in increasingly distributed workforces, you don’t have to set up a camera during your Monday morning stand up to get footage of yourself speaking in front of an audience. You can just watch the Zoom recording.

Remember you’re a person speaking to people

This is especially important to keep in mind when talking to business leadership. You may look around and see a group of senior executives but at the end of the day, it’s really just another person.

“When I was first starting out in sales, I would get nervous presenting in front of CEOs and people who I perceived to be smarter or more important than I was,” says Barrows. “Presenting can cause imposter syndrome. But, if you take a minute to connect with your audience, you’ll see they’re not that intimidating.”

We can all agree “picture your audience naked” is universally bad advice. Instead, picture your audience as your friend’s dad or a neighbor. Thinking of people as who they are in their daily lives can be a powerful way to fend off nerves.

3 social media presentation templates to build off of

It happens all the time: You set aside 30 minutes for deck creation and an hour later, you’re still trying to figure out the layout of your third slide. A good presentation deck takes time, but that’s time you could be using to practice.

Instead of stressing over your design chops, try one of these pre-built social media marketing presentation templates. Update them to match your brand guidelines, fill in your information and you’re all set to present.  

Social strategy workshop template

Download the 2023 Sprout Social Index™ Report for a customizable deck template that will help you align stakeholders around key opportunities for your social strategy. Use it to lead conversations around how your business can maximize the utility of:

• Emerging technologies, like AI and automation
• Changing consumer engagement preferences and patterns
• Team structures and collaboration norms
• Revenue impact from social

Social media strategy pitch template

  This leadership presentation deck will help you pitch a compelling vision for your next campaign, initiative or annual strategy. Update it with historical performance insights to bridge the gap between raw data and direct business value.

Social insights analysis template

Your social insights can’t do anything for your business if they live and die within your marketing team. This social insights analysis deck template will help you synthesize findings from social media listening to provide key stakeholders with actionable insights to inform work across the org.

Your next social media presentation will be your best one yet

  It’s perfectly normal to feel nervous before speaking in front of a group; most people do. Some of the world’s best public speakers get the same increased heart rate and sweaty palms as the rest of us. Thankfully, now you have everything you need to give great presentations despite those nerves.

Go prep for your next presentation, and use insights from the 2023 Sprout Social Index™ Report to infuse even more value into your work. With it, you’ll get a presentation-ready insights deck that you can tailor to further establish your expertise.

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Bullseye! How To Build A Social Media Training Plan for Employees

How many of your employees are already on social?

As your company explores employee advocacy for the myriad of benefits it provides, it’s important that there is a social media training plan in place.

Many employees will already be well-versed with social platforms and others not as much. 

But no matter what level of social knowledge employees have, your organization must ensure that everyone is given proper guidance and training. 

And for your social program to be successful in the long term, the training provided below will ensure that you have a team of expert brand advocates.

The proper use of social is also important as it increases success and fuels program ROI, while helping your team feel more confident online. 

But how do you plan out a social media training program for your employees? And where do you start? Don’t worry, we’ll share what we have learned over the years! 

Why Employees Should Be Given Social Media Training

• Main Elements of Your Social Media Training Plan
• What To Include In Your Social Media Training Plan

At this point, social media in the workplace is common and it makes sense to harness the power of your organization’s social networks. 

Of course, you cannot force employees to be involved in your employee advocacy efforts or require everyone to become brand advocates. 

But if they believe in the company values, and are given training opportunities to help their professional careers — not to mention given the proper tools — you’ll find more employees interested in this social initiative.

However, every employee and each generation of workers all have different views and experience with social media.

The ability to accommodate everyone’s respective strengths and interests is the beautiful flexibility of an employee advocacy platform .

Posting on social media is also slightly different in a professional setting, so it’s necessary to offer social media sessions that will create an army of knowledgeable and confident brand advocates. 

87.2% surveyed recognized employee advocacy contributed to expanding their professional network and 76% believed that it helped them keep up with industry trends. ( Hinge Marketing )

The Main Elements of Your Social Media Training Plan 

Although you might be thinking employee advocacy is extremely time-consuming, it really does not require extensive time or devoted internal resources (especially with the right partner, more on that below). 

The bulk of your timing will be piecing everything together and building a plan. But once that is done, your social media initiatives will be fairly self-sufficient with some occasional maintenance. 

Recurring social media training sessions

Pending the size of your company, teams, and how big you want your employee advocacy initiatives to be, you’ll probably want to have a recurring cadence of training. 

One way to do this is through monthly or quarterly workshops. These can be great sessions for employees to attend, learn, ask questions, and get more involved by sharing their ideas about social media. 

This is also an opportunity to showcase your chosen employee advocacy tool, how it works, how it impacts the company and employees professionally, etc. 

Webinars are also a fantastic training medium to convene the disparate workforce of a global company. The recorded video of a live webinar training session also produces evergreen informative content for employees to watch later.

The goal is to make training as convenient as possible for all employees. When managers start to complicate things or make learning a challenge, they’ll lose employee interest fast. 

Harness your expert brand ambassadors to help lead training

You may have seen this stat somewhere before or perhaps in our previous content, but here it is again:

98% of employees use at least one social media site for personal use, of which 50% are already posting about their company. ( Weber Shandwick )

Employees are already sharing and talking about your brand online. Thus, a great place to start is to discover who some of your top social brand advocates already are and then harness their knowledge!

You can’t force these top advocates to help, but they are likely willing — and will be excited — to help their organization empower more employees on social media. 

Additionally, you can gather their knowledge and ideas when it comes to building materials for your social media training plan. 

Partner with the right employee advocacy team

Besides using your social experts and brand advocates, your company should be able to rely on the support team of the employee advocacy company you choose. 

Not only will a program deliver the solution you need, but the team should be experts in ensuring your success. If they are not currently, it’s time to consider switching providers.

Successful advocacy is grounded in relationships, which involves an ongoing dialogue with the platform provider.

Our dedicated client success team at EveryoneSocial for example, works exclusively for your organizations’ success.

Despite having the most robust platform available, we know full well that maintaining relationships between provider-client-employees-etc is essential.

We provide unlimited training, in-person reviews and optimization sessions, and even customer events to introduce your team to other companies that are successful with employee advocacy. 

Altogether these are great learning opportunities for the program admins and executives who are looking to learn more. 

And since your team members are already taking on a lot, it’s nice to have the employee advocacy provider be your go-to teacher and advisor to help you avoid mistakes while driving ROI from the start. 

Related: Looking for an additional comprehensive employee advocacy launch plan? We got you covered in this complete guide. Download your copy for free .

What To Include in Your Social Media Training Plan

In order to become a social business and see success with an employee advocacy program, you need to build a training plan around employees. 

Below are some of the necessary steps to build brand advocacy and get employees active in social sharing. 

Create An Accessible Social Media Policy

Before building a social media training plan, it’s important to have an accessible social media policy.

Many times, especially at larger companies, not all employees are aware of what the current social media policies are and that misunderstanding can actually be discouraging to employees.

If employees are not aware as to their company’s social media policies or what is okay to post, they may worry about the potential repercussions of what they share and consequently not participate in any training or in an employee advocacy program.

Partner up with executives and HR to easily define this and ensure that employees understand it. Here are some great examples of other social policies . 

Make social a part of work culture and onboarding

In a previous article in which I wrote about scaling employee advocacy , I included this quote from a client of ours:

“We’ve stopped calling Advocacy a ‘program’ and are working to simply make it WHAT WE DO . This is part of our culture, and the platform is available to everyone. If you work here, part of what we do is share, discover, and create great content.”

If you want employee advocacy to become part of your work culture, the concept must be consistently instilled into the business mission and company values. 

During team meetings, company town halls, org-wide emails, whatever it may be — make it clear that employee advocacy is core to your brand. 

This also includes the onboarding process for new hires. This is the ideal time for new employees to learn about the social and community culture of your organization.

The inaugural post or photo of a new hire is also a great opportunity for everyone on the platform to share that piece of content out to their networks, giving the hire, themselves, and their company wholesome exposure.

By explaining the value, including training and the tools needed, new employees have an easier time transitioning right in. 

Provide guidance on how to represent the brand

One difference between successful and unsuccessful employee advocacy programs comes down to whether the company allows their employees to be authentic on social — as they should!

Too often organizations want to lockdown commentary and be more guarded with brand representation. 

It’s okay to have some regulations (more on that in the next step), but you don’t want a squad of monotoned employee spammers either. 

Instead, within your training sessions and social policy, make sure to include some guidelines around your brand voice and proper social etiquette. 

In all the years our team has worked in this space, companies who follow this imperative of authenticity have never had an issue with employees representing the brand in the wrong way.

Yes, even pet photos go a long ways for employer branding, especially if an executive posts them (or views them from another company once shared externally).

If it still makes you nervous, we wrote this article a while back about removing the fear from employee participation on social media. You can check that out right here .

Explain any compliance and regulations

While you don’t want to stifle authenticity or the personalities of your employees, there may be a need for compliance and regulations to some degree.

Industries vary and depending on what your company does, there may be some requirements. 

By law, you might have to disclose your connection to the company, avoid certain terms, etc. Such instances as this is when your company must include a simple list of rules to follow while using an employee advocacy program. 

Additionally, employee advocacy platforms include options to lockdown certain commentary if needed, can add mandatory company disclosures, specific hashtags, etc.

But even with these admin privileges, you can still allow employees to include their own voice. 

Related : We have a great Bitecast episode that features Deborah Bussiere from Broadridge who discusses how employee advocacy succeeds in fintech.

Encourage employees to share, do not force it

The one area that must be clear with employee advocacy to leaders and all employees, is that participation is not required.

You cannot force anyone to share to their social media accounts, nor expect that everyone will be involved.

Forcing something on others is not a great way to build authentic ROI on any initiative, and especially on social media where contrived content and insincere voices can be easily identified. 

Employees have the right to choose to share on social media and they take their accounts with them if they move on from your organization. It’s imperative that everyone understands this from day one.

Instead, the training should show employees why their advocacy matters to the company and to them professionally. Show them how their efforts build the company up, help marketing, sales, and recruiting.

But ensure they see how it can impact their career growth and professions as well. 

Employee recognition and achievements

People love to be recognized for their awesome work and achievements. This is especially true for employees when their colleagues, company executives, and the public can see this. 

Give your top advocates, new hires, or employees who are just getting involved with social sharing some praise for their employee advocacy efforts.

This could be awards, spotlight posts on social media accounts, or other opportunities within the company.

By doing this, it can help encourage more employees to get involved, builds a positive work culture, and helps drive more productivity. 

With employee advocacy software, you can gamify the experience and use leaderboards to help drive engagement. 

But, beware of focusing too heavily on gamification as it can adversely affect the authenticity of content by incentivizing winning the leaderboard over the larger objective of employee/er branding.

We wrote more about why leading with gamification is a mistake here .  

Final Thoughts

Every employee has their own personal brand, and every company has their own official brand. There is no such thing as a one-size-fits-all employee advocacy program.

This is why we’ve developed the leading advocacy platform that is as flexible and robust as possible, with lots of room to be tailored to your respective needs with the help of our dedicated client success team.

In a sense, training is an ongoing two-way street for us, as we learn what our clients need and provide the solutions promptly.

No one wants to use software — we all want to build relationships. 

Even here in Salt Lake City, every day we watch our developers and client success team working in unison to ensure that our clients get what they need, when they need it to most effectively and enjoyable drive ROI, employee/er brand, and authority within their market domain.

From our office to yours: necessity is the mother of invention relationships!

Interested in launching an employee advocacy program or ready to switch providers? EveryoneSocial is your partner in your employee advocacy endeavors. Schedule your demo to learn more about our product, approach, clients, and more.

More posts related to employee advocacy, 30% of ceos still aren’t on social media.

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Employee Social Media Training

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How to run a social media marketing workshop: the only guide you’ll ever need.

Workshops are a great way to tackle your most pressing social media challenges. Learn how to run an awesome social media workshop in this expert guide.

Social media is one of the most important aspects of a brand’s digital presence. It opens up dialog with existing and prospective customers, conveys brand values and personality, and helps to establish industry authority. 

It’s extremely important. And, if we’re honest, it can be a nightmare to coordinate. 

With so many different channels and moving parts to consider, getting it right is a huge challenge. Social media marketing has to be a truly collaborative effort—and it needs to be informed by a solid social media strategy. 

So how can you get stakeholders aligned and develop a sustainable social media calendar? Or generate fresh content ideas? 

Whatever challenge(s) you’re facing with your social media efforts, a workshop can help. In this guide, we’ll show you how to run an awesome social media marketing workshop , giving you everything you need to supercharge your social presence. 

• Why you should run a social media workshop: The challenges and goals it can help you with
• An easy-to-follow 7-step guide on how to plan and run a social media workshop
• Additional resources to guide and inspire you
• 1. Do you want a Career in UX? 
•  Learn the Principles of UX Design
• Master a UX Design Tool ‍

What exactly is a workshop, and why should you run one for social media? 

Workshops are facilitated group sessions that bring different stakeholders together to solve a specific problem. They’re an extremely effective tool for filtering out busy work and focusing on a single issue to rapidly find solutions. 

Workshops bring many heads together for a diversity of perspectives and ideas. They foster collaboration and creativity in a way that regular meetings, Slack discussions, and email chains cannot. And, most importantly, they’re actually enjoyable to attend. 

That’s right. Workshops are pretty much unbeatable when it comes to getting sh*t done. 

We could go on forever about why they’re so great—and, if you’re not yet convinced, watch the video below where AJ&Smart’s Jonathan Courtney dives deeper into what a workshop is (and what it isn’t).

Why run a social media workshop?

You can use workshops to tackle all sorts of problems and challenges—be it defining a product strategy, smoothing out collaboration issues, or coming up with new content ideas. The list is truly endless.

When it comes to social media marketing, there are countless ways in which a workshop can supercharge your content and optimize workflows. Here are just some of the many reasons you might choose to hold a social media workshop:

• To generate fresh topics and content ideas
• To devise a social media calendar
• To define or improve certain workflows or processes (e.g. to optimize how the social media manager, copywriter(s), and designer(s) work together to produce social content)
• To develop an overarching social media strategy
• To create a social media branding and style guide
• To define success metrics for different types of social media content
• To run competitor analysis

…and that’s really just the tip of the iceberg. 

Ultimately, whatever challenges you’re facing around the topic of social media marketing, a workshop can help you to tackle them collaboratively and creatively.

So, without further ado: Let’s unleash the power of the mighty social media workshop!

Join the Facilitator Club community to connect with other facilitators and learn from their experiences

How to run a successful social media workshop: your 7-step plan.

Ready to run an awesome social media workshop? Follow these 7 steps and you’ll have it in the bag. 

1. Figure out the what, why, and who

The key to a successful social media workshop is to have a clearly defined purpose. Before you do anything else, you need to figure out the what, why, and who: 

• What is the goal of your social media workshop? Think about what you want to achieve. What problem do you want to solve, and what outcomes and deliverables (tangible or otherwise) do you want to end up with?
• Why is it important to tackle this particular issue? Why, how, and where will it bring value?
• Who should attend the workshop? Whose ideas, perspectives, and insights do you need? Who should have a say in the matter? Likely candidates for a social media workshop include the social media manager, someone from the content/copywriting team, a rep for the design team, and the person responsible for the overarching social media strategy—but it ultimately depends on the topic of your workshop. 

As you answer these questions, aim to keep your focus narrow. Social media marketing is a vast and multifaceted space, so don’t fall into the trap of trying to tackle multiple things at once. Only with a clear, specific goal can you achieve concrete outcomes. 

2. Get stakeholder buy-in

You’ve scoped out the fundamentals of your social media workshop, and you know who you want on the guest list. Now you need to convince them not only to turn up, but to come engaged, enthused, and ready to get stuck in. 

Think of this step as your value proposition. You want to clearly and succinctly communicate the value of this particular workshop. What’s in it for them? What big wins can they expect, and in what timeframe? How will it help them achieve their goals and/or improve their day-to-day work? 

You can do this by sending a well-crafted email, sharing a brief presentation deck, or via a quick video call. Think about what style of communication your stakeholders will welcome the most; you want their buy-in, after all. 

Whatever approach you choose, just be sure to highlight the value and benefits front and center. 

3. Plan your agenda

Spend ample time drafting, revisiting, and refining your workshop agenda until you’ve got it spot on. Here are our top tips for writing a solid workshop agenda:

• Use an agenda template to follow a tried-and-tested format. Browse Miro’s extensive workshop template library for inspiration.
• Incorporate icebreakers to get people relaxed and set the tone. We share our favorite icebreaker activities in this post .
• Build breaks and buffer time into your agenda. Breaks are crucial for keeping people energized, and buffer time will ensure you’re able to comfortably cover everything without stress.

For more advice, check out this guide on how to write an effective agenda for your next meeting or workshop .

Want to build a career as a facilitator? Join Facilitator Club and learn from experts in the field

4. pick your workshop exercises.

The exercises you choose for your social media workshop will depend on what kind of challenge you want to tackle. Whatever the goal of your workshop, you’ll need to incorporate the right exercises and activities to achieve your desired outcomes. 

If you’re not sure how to format your social media workshop, here are two of our favorite exercises to get you started. 

The Lightning Decision Jam (LDJ)

This is AJ&Smart’s signature approach to workshopping, and it’s excellent for solving tricky problems without all the typical back-and-forth and inconclusive discussions. 

In a nutshell, the Lightning Decision Jam:

• Is a group exercise which takes about 40 minutes in total
• Offers a clear and structured process for making decisions, fast
• Is broken down into 9 short exercises, starting with problem definition and ending with solutions and actionable tasks
• Requires nothing more than Post-it notes, pens, voting dots (stickers or digital), and some background music of your choice

You’ll find absolutely everything you need to implement the Lightning Decision Jam on our LDJ resource page , including a handy video tutorial and a printable step-by-step guide. 

10 for 10 brainstorming exercise

For an even quicker brainstorming exercise, try the 10 for 10 method. This is an extremely lightweight, solution-focused way to generate ideas for pretty much any challenge or scenario. 

In a nutshell, the 10 for 10 exercise:

• Takes literally 10 minutes!
• Is broken down into 4 simple steps: Generate, Curate, Vote, and Arrange
• Turns the topic you want to brainstorm into a “How Might We” question, keeping the group focused on solutions and outcomes
• Requires just sticky notes, pens, voting dots, and a timer

You’ll find a complete guide showing you how to run the 10 for 10 brainstorm here . 

5. Tools & supporting materials at the ready 

Whether you’re running an online workshop , an in-person session, or a hybrid workshop , you’ll need the right tools to hand. 

For a remote social media marketing workshop, you’ll want a collaborative whiteboard tool like Miro or FigJam . Then, depending on your chosen exercises, you might need pen, paper and/or sticky notes, as well as templates for specific activities.

In terms of supporting materials, prepare anything your participants will need to take part in the workshop. For example, if part of the workshop involves reviewing past social media content, put together a slide deck with screenshots and links. If you want to use the workshop to review your competitors’ social content, have some examples at the ready. 

6. Keep attendees engaged and energized

The best workshop facilitators know how to keep participants engaged and energized throughout. It’s natural that people will get distracted, start to zone out, or grow a bit fidgety, so have some techniques at the ready to recapture their attention. 

• Shaking things up with a physical activity—for example, instructing everyone to move seats/position 
• Playing a quickfire game which requires people to think on the spot
• Putting something unexpected in your slide deck, like an unrelated photo or video
• Interspersing a few upbeat songs throughout your playlist 

And, as we mentioned already, build breaks into your agenda. Workshopping is thirsty work, so give your participants time to recharge. 

7. End with clear outcomes and action points

The purpose of running a workshop instead of a meeting is to come up with actionable solutions. So, to ensure your social media workshop is a success, leave your participants with concrete outcomes and action points. 

Bear in mind that outcomes and action points doesn’t necessarily mean a finished product or the ultimate solution to your workshop challenge. It can also be the next steps that are required in order to move things forward and help the group progress towards their ideal state.

For example: Let’s say you’re running a workshop to kick-start the creation of a social media style guide. You won’t end the workshop with a fully-fledged style guide, but you’ll have reached a consensus on things like tone of voice and emoji usage. Possible action points for after the workshop could be for the social media manager to draft the “tone of voice” section of the style guide and share it with others for review. 

Every workshop is unique, and so are the outcomes. The most important thing is to make sure that what’s achieved in the workshop is translated into real-world action and impact. 

Follow those 7 steps and you’ve got yourself a productive, effective social media workshop. Woohoo! 

Additional tools & resources to help you nail your social media workshop

What else do you need for a successful social media workshop? Here are some additional tools and resources to guide and inspire you:

• 9 Proven Strategies To Help You Manage Your Facilitation Nerves
• The Top 12 Types of Social Media Content to Create
• 29 Creative Social Media Content Ideas You Should Try
• 10 Examples of Social Media Posts to Get You Inspired
• Miro workshop templates (check out the SCAMPER template for brainstorming, and the social media calendar template )

We hope this guide has given you a good springboard for planning your social media workshop. For more workshop tips and advice, check out the Workshopper blog . 

Emily Stevens

When Do You Need a Facilitator?

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The key to success is not only what you say, but also how you say it. We will help you become a more persuasive presenter who connects with your audience and inspires action.

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Harness the power of social media to connect with people who matter most. Create social media campaigns designed to increase engagement, drive decisions and grow your brand.

Media Strategy Experts, founded by Sally Sherry, provides training to clients in a variety of industries. Sally Sherry empowers her clients with strategies and skills to maximize media and presentation opportunities and ensures they perform at their highest level.

"Sally Sherry is the coach you want preparing you for national media coverage. She leverages her real-world media experience to prepare her clients to perform under pressure in the toughest situations as they face the nations’ toughest reporters..."

Sally Sherry has prepared clients for interviews with the following media outlets:

“ 'Outstanding' , 'Excellent' , 'The best media training I've ever had' – That's just some of the feedback I'm getting from the Sony Online Entertainment team about Sally Sherry's Media Training Boot Camp. This was a very worthwhile investment... ”

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• Master Resilience Training

The Master Resilience Training Course (MRTC) provides Soldiers with an opportunity to enhance their leadership and effectiveness and to learn how to teach resilience skills to Soldiers, Family members and Department of Army Civilians. The 10-day MRTC includes immersion in core concepts and skills as well as instruction for training others. Each day incorporates a mix of large group sessions, small-group work and exercises to do alone or with a partner.

Students learn the six MRT competencies (self-awareness, self-regulation, optimism, mental agility, strengths of character and connection) that have been proved to be critical characteristics of a resilient individual.

MRTC students also learn 14 distinct skills that allow them to develop themselves and others in the six MRT competency areas: self-awareness, self-regulation, optimism, mental agility, strengths of character and connection. With these skills, students develop the ability to understand their thoughts, emotions and behaviors, as well as the thoughts, emotions and behaviors of others. They master skills to strengthen relationships through communication strategies and learn how to praise effectively, to respond constructively to positive experiences and to discuss problems effectively.

Interested in Becoming a Master Resilience Trainer?

Here are the requirements to attend the MRTC.

• Nominees must have more than 12 months remaining in their position (24 for DA Civilians).
• Enlisted Soldiers must be in grades E-6 through E-8; qualified E-5s may submit an exception-to-policy request.
• Officers must be in grades O-1 through O-4.
• Warrant officers must be in grades WO-1 through CW-4.
• DA Civilians must be in grades GS-7 through GS-13.
• Nominees must have a valid Army Physical Fitness Test score.

- Active component for six months - Army National Guard/Reserve for one year - Not required for DA Civilians or spouses

• Nominees must have excellent communication and presentation skills.

Upon completing the course, MRT graduates are expected to:

• Be the commander’s principal adviser on resilience.
• Provide and sustain resilience training for the unit.
• Assist the unit training NCO in incorporating resilience training quarterly.
• Ensure the implementation of the commander’s training guidance as it relates to resilience training.
• Provide resilience training for Family members and DA Civilians.
• Coordinate deployment-cycle resilience training.
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Note: MRTs are not authorized to conduct MRT courses that train 8R-certified MRTs or award ASI 8R.

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Moscow City Teachers' Training University

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Founded in 1995, the Moscow City Teachers' Training University is a for-profit public higher education institution located in the urban setting of the large metropolis of Moscow (population range of over 5,000,000 inhabitants). This institution also has a branch campus in Samara. Officially recognized by the Ministry of Science and Higher Education of the Russian Federation, Moscow City Teachers' Training University (MGPU) is a large-sized (uniRank enrollment range: 15,000-19,999 students) coeducational Russian higher education institution. Moscow City Teachers' Training University (MGPU) offers courses and programs leading to officially recognized higher education degrees such as pre-bachelor's degrees (i.e. certificates, diplomas, associate or foundation), bachelor's degrees, master's degrees and doctorate degrees in several areas of study. See the uniRank degree levels and areas of study table below for further details. This 28-year-old Russian higher-education institution has a selective admission policy based on entrance examinations. The acceptance rate range is 60-69% making this Russian higher education organization a moderately selective institution. International students are welcome to apply for enrollment. MGPU also provides several academic and non-academic facilities and services to students including a library, housing, sports facilities, financial aids and/or scholarships, study abroad and exchange programs, as well as administrative services.

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Fields of Study and Degree Levels Matrix

The following Moscow City Teachers' Training University's Fields of Study/Degree Levels Matrix is divided into 6 main fields of study and 4 levels of degrees, from the lowest undergraduate degree to the highest postgraduate degree. This matrix aims to help quickly identify Moscow City Teachers' Training University's academic range and degree level offering.

This University offers courses in at least one of the following subjects:

• Applied Arts
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• Visual Arts
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• Accounting / Finance
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• Indian / South Asian Studies
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• Middle Eastern Studies
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• Dermatology
• Medicine / Surgery
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• Obstetrics / Gynaecology
• Optometry / Ophthalmology
• Orthopaedics
• Otorhinolaryngology
• Radiography
• Speech / Rehabilitation / Physiotherapy
• Other Medical & Health Studies
• Aeronautical Engineering
• Agricultural Engineering
• Architectural Engineering
• Biomedical Engineering
• Chemical Engineering
• Civil and Environmental Engineering
• Computer and IT Engineering
• Electronic and Electrical Engineering
• General Engineering
• Geological Engineering
• Industrial Engineering
• Mechanical / Manufacturing Engineering
• Mining and Metallurgical Engineering
• Other Engineering Studies
• Agriculture / Forestry / Botany
• Aquaculture / Marine Science
• Architecture
• Biology / Biochemistry / Microbiology
• Computer / Information Technology
• Energy / Environmental Studies
• Food Science
• Mathematics / Statistics
• Neuroscience
• Pharmacy / Pharmacology
• Textiles and Fibre Science
• Zoology / Veterinary Science
• Other Science & Technology Studies

Notice : please contact or visit the university website for detailed information on Moscow City Teachers' Training University's areas of study and degree levels currently offered; the above matrix may not be complete or up-to-date.

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Click here to explore a list of Moscow City Teachers' Training University courses and programs or, if not available yet, search for them with our Search Engine powered by Google. We are constantly adding university courses and programs worldwide with the cooperation of university representatives.

You can also explore our new A-Z Guide to 8,100 University Programs, Courses and Degrees to learn more about study outlines and typical duration, tuition ranges, career prospects, salary expectations of each course/program/degree.

Tuition Fees

Yearly tuition fees refers to the amount of money that a student is charged by a University for one academic year of full-time study. Read our guide article about tuition fees and financial aid options to learn more.

Yearly Tuition Fees Range Matrix

Tip: search for Moscow City Teachers' Training University's tuition fees with the uniRank Search Engine

Notice : please contact the university's Admission Office for detailed information on Moscow City Teachers' Training University's yearly tuition fees which apply to your specific situation and study interest; tuition fees may vary by program, citizenship/residency, study mode (i.e. face to face or online, part time or full time), as well as other factors. The above matrix is indicative only and may not be up-to-date.

Applying for admission is the first step towards achieving students' academic and career goals and accessing the many opportunities and resources that a university has to offer. Read our " Introduction to University Admissions " article to learn more.

Admission Information

uniRank publishes below some basic Moscow City Teachers' Training University's admission information.

Gender Admission

This institution admits Men and Women (coed).

Admission Selection

Has Moscow City Teachers' Training University a selective admission policy? Yes, based on entrance examinations.

Admission Rate

Moscow City Teachers' Training University's acceptance rate range is 60-69% making this institution a moderately selective higher education institution.

International Students Admission

International students are welcome to apply for admission at this institution.

Admission Office

Tip: search for Moscow City Teachers' Training University's admission policy with the uniRank Search Engine

Notice : admission policy and acceptance rate may vary by areas of study, degree level, student nationality or residence and other criteria. Please contact Moscow City Teachers' Training University's Admission Office for detailed information on their admission selection policy and acceptance rate; the above information may not be complete or up-to-date.

Size and Profile

University size and profile can be important factors to consider when choosing a university. Here are some potential reasons why University size and profile can affect students when choosing a university .

uniRank publishes below some major size and profile indicators for Moscow City Teachers' Training University.

Student Enrollment

Moscow City Teachers' Training University has an enrollment range of 15,000-19,999 students making it a large-sized institution.

Academic Staff

This institution has a range of 1,000-1,499 academic employees (Faculty).

Control Type

Moscow City Teachers' Training University is a public higher education institution.

Entity Type

Moscow City Teachers' Training University is a for-profit higher education institution.

Campus Setting

This institution's main campus is located in a Urban setting.

Academic Calendar

This institution adopts a Semesters type of academic calendar.

Religious Affiliation

Moscow City Teachers' Training University does not have any religious affiliation.

Facilities and Services

What are the most common University facilities and services? Read our two guide articles about University Facilities and University Services to learn more.

University Facilities

uniRank provides below an overview of Moscow City Teachers' Training University's main facilities:

University Library

This institution has a physical Library.

University Housing

This institution provides housing services such as on-campus residences or dormitories.

Sport Facilities/Activities

This institution features sporting facilities and organizes sports activities for its students.

University Services

uniRank provides below an overview of Moscow City Teachers' Training University's main services:

Financial Aid

This institution offers one or more of the following financial aid for eligible students: scholarships, grants, loans, tuition waivers, emergency financial aid etc.

Study Abroad

This institution offers study abroad and exchange program opportunities for its students.

Distance Learning

Not reported

Academic Counseling

Career services.

Notice : please contact or visit the university website for detailed information on Moscow City Teachers' Training University's facilities and services; the information above is indicative only and may not be complete or up-to-date.

Recognition and Accreditation

There are different types of legal recognition and quality assessment of higher education institutions around the world, depending on the country and its legal and higher education system... read our article about university accreditation and recognition to learn more.

Institutional Recognition or Accreditation

Moscow City Teachers' Training University is legally recognized and/or institutionally accredited by: Ministry of Science and Higher Education of the Russian Federation

Year of first Recognition or Accreditation 1995

Specialized or Programmatic Accreditations

uniRank publishes the following list of the most important Moscow City Teachers' Training University's programmatic accreditations; feel free to submit any relevant missing specialized accreditations.

• Federal Agency of Supervision in Education and Science

Tip: search for Moscow City Teachers' Training University's accreditations with the uniRank Search Engine

Important : the above section is intended to include only those reputable organizations (e.g. Ministries or Departments of Higher Education) that have the legal authority to officially charter, license, register or, more generally, recognize Moscow City Teachers' Training University as a whole (institutional legal recognition), accredit the institution as a whole (institutional accreditation) or accredit its specific programs/courses (programmatic accreditation).

Memberships and Affiliations

University memberships and affiliations to external organizations can be important for several reasons... read our article about university affiliations and memberships to learn more.

Affiliations and Memberships

uniRank publishes the following list of the most important Moscow City Teachers' Training University's affiliations and memberships; feel free to submit any relevant missing higher education-related organizations this university is affiliated with.

• International Association of Universities (IAU)

Academic Structure

Academic divisions can provide valuable insights into the range of fields of study and disciplines a University focuses on and the institution's level of specialization. Comprehensive or Generalist Universities typically offer a wide range of academic programs and have many academic divisions and subdivisions across different disciplines, while Specialized Universities tend to focus on a narrower range of programs within a specific field or industry and have fewer academic divisions and a simplified organizational structure. Read our guide article " Understanding Academic Divisions in Universities - Colleges, Faculties, Schools " to learn more about academic divisions and typical university organizational structures.

uniRank shows a structural diagram of the first-level academic divisions of the Moscow City Teachers' Training University 's organizational structure; feel free to submit any relevant missing division.

Social Media

Social media can be a powerful tool for Universities to communicate with current students, alumni, faculty, staff and the wider community. But how can social media be important for prospective students? Read our article about the importance of Social Media for universities and prospective students to learn more.

uniRank publishes brief reviews, rankings and metrics of some Moscow City Teachers' Training University's social media channels as a starting point for comparison and an additional selection tool for potential applicants.

X (Twitter)

Moscow City Teachers' Training University's main LinkedIn profile

Free Online Courses

Open education global.

This higher education institution is not a member of the Open Education Global (OEGlobal) organization that is developing, implementing and supporting free open education and free online courses. View a list of Open Education Global members by country .

Wikipedia Article

Moscow City Teachers' Training University's Wikipedia article

Related Resources

Discover uniRank rankings and reviews of all Universities in Russia Search for courses, scholarships and much more anywhere in the world with the uniRank's World Universities Search Engine Read our university guides and articles including:

• A-Z Guide to 8,100 University Courses, Degrees and Programs
• Where is higher education free?
• What are University Rankings?
• 2023 Guide and Review of World University Rankings

Discover uniRank's world's largest directories of higher education related organizations and university libraries Learn definitions, jargon and acronyms with the uniRank's A-Z Higher Education Glossary

Feedback, Errors and Update

We appreciate your feedback and error reports. Moscow City Teachers' Training University's official representatives can claim this institution and request to update this entire university profile free of charge by clicking on UPDATE ALL

Site last updated: Wednesday, 7 February 2024

Disclaimer : please visit Moscow City Teachers' Training University 's official website to review that the information provided above is up-to-date. The uniRank World University Ranking ™ is not an academic ranking and should not be adopted as the main criteria for selecting a higher education organization where to apply for enrollment.

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Understanding Artificial Intelligence In Social Media Training Ppt

These slides depict the role of Artificial Intelligence in Social Media. Social Networking Sites are using AI to evaluate user data to determine trending topics, hashtags, and other patterns, which ultimately help comprehend user behavior. The advantages of adopting Artificial Intelligence in Social Media are increased security, recognition of images, AI-powered chatbots, and analyzing sentiments.

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Content of this Powerpoint Presentation

This slide depicts the role of Artificial Intelligence in Social Media. Social Networking Sites are using AI to evaluate user data to determine trending topics, hashtags, and other patterns, which ultimately helps comprehend user behavior.

Instructor’s Notes:  Artificial Intelligence can monitor unstructured user comments to provide a tailored experience and detect crises. The technology can also help with content creation by evaluating multiple activities and demographics.

This slide highlights the major advantages of adopting Artificial Intelligence in Social Media. These benefits are increased security, recognizing images, AI-powered chatbots, and analyzing sentiments.

Instructor’s Notes:

• Increased security:  Artificial Intelligence can assist social media sites in protecting user data and increasing the privacy of their information. This technology can assist users in improving the security of their social media accounts by providing user authentication, pattern detection, fraud protection, and other features
• To recognize images:  AI-powered picture recognition software and applications aid in recognizing diverse photos, allowing users to better understand changes in their behavior or patterns. It can sift through millions of photos using advanced algorithms to extract useful information
• AI powered chatbots:  Businesses that use social media can deploy AI-powered chatbots to respond quickly to their consumers' questions. By recognizing the purpose of an inquiry, AI-enabled chatbots can efficiently conduct dialogues with customers and provide answers they require. Businesses can significantly improve customer experience by doing so
• Analyzing sentiments:  Since AI has the ability to analyze the nature or intent of a query, comment, or other item posted by a user, it can assist brands in identifying sentiments and understanding how you feel. Natural Language Processing (NLP) is used for this, and it may also identify good or negative terms in a comment or a post

This slide lists major social networking companies such as Twitter, Facebook, LinkedIn, and Pinterest that have already implemented AI to speed up their processes and keep the environment safe for their users.

• Twitter:  To build a thumbnail, Twitter employs AI to recognize a face from a complete image, and it uses neural networks to figure out which part of an image the user wants. This technique is also used to suggest replies while a user comments or responds to a comment 
• Meta (formerly Facebook):  Machine learning and AI are used by top social networking platforms such as Meta (formerly Facebook) to serve you relevant content, recognize your face in photos, recommend tag alternatives, identify graphics, and perform other functions
• LinkedIn:  To anticipate appropriate candidates for a specific job role, this social networking platform uses Artificial Intelligence. Linkedin also uses AI to highlight candidates who are actively seeking new opportunities or are the most likely to respond
• Pinterest:  Pinterest has more than 200 million users who pin on the network, with 80% consuming customized content. The platform uses neural networking to display consumers' content, based on relevance. It means that photographs on Pinterest are connected to a neural network based on a specific theme

This slide depicts how Artificial Intelligence can be used in Social Media Marketing. AI-powered solutions assist in analyzing a brand's social media profiles and traffic, allow brands to conduct sponsored advertisements based on demographics and behavioral targeting, and assist in determining how to optimize an ad for conversions and clicks

• Using AI-powered solutions, you can understand users' behavior and what they say or write about your brand. This information can also help you understand your global brand equity, spot new trends, target new audiences based on their interests, and find new ways to promote yourself on social media
• These tools can also give you helpful information, such as which language will produce better results or which terms are commonly used by clients shopping for items or services similar to yours
• These tools also assist in evaluating the performance of an ad campaign to determine whether it is on track to produce the expected results
• AI can also assist in forecasting market growth and adjusting advertising efforts. You can boost your ROI and attract more clients to your business

This slide demonstrates the market overview of Artificial Intelligence in Social media. The AI Market in Social Media was valued at $815.33 million in 2020 and is predicted to reach approximately $3,714.89 million by 2026, having a Compound Annual Growth Rate (CAGR) of 28.8%.

Instructor’s Notes:  One of the most important sources of customer intelligence data is social media. The demand for AI solutions to identify client preferences is expected to rise throughout the forecast period as the number of people using social media grows.

Understanding Artificial Intelligence In Social Media Training Ppt with all 21 slides:

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Ratings and Reviews

by Williams Morales

July 2, 2023

by Charlie Jackson