• Write my thesis
  • Thesis writers
  • Buy thesis papers
  • Bachelor thesis
  • Master's thesis
  • Thesis editing services
  • Thesis proofreading services
  • Buy a thesis online
  • Write my dissertation
  • Dissertation proposal help
  • Pay for dissertation
  • Custom dissertation
  • Dissertation help online
  • Buy dissertation online
  • Cheap dissertation
  • Dissertation editing services
  • Write my research paper
  • Buy research paper online
  • Pay for research paper
  • Research paper help
  • Order research paper
  • Custom research paper
  • Cheap research paper
  • Research papers for sale
  • Thesis subjects
  • How It Works

Qualitative Research Topics & Ideas For Students

The Best Qualitative Research Topics For Students

Do you have difficulty finding a qualitative research title for your project? If you are, you need not worry because you are not alone. However, there are many unique qualitative titles you can explore for your research. You just need a few qualitative research title examples to get you started. Qualitative research is focused on data obtained through a researcher’s first-hand observations, natural setting recording, artifacts, case studies, documents, questionnaires, and interviews. The findings in qualitative research are usually non-numerical. Also, it is common in humanities and social sciences. This post provides over 100 qualitative research topics you can consider.

  • The Best Qualitative Research Topics That Impress the Teacher

Exceptional Qualitative Research Topics In Social Science

Qualitative research title examples for students, fantastic examples of qualitative research titles, good topics to start for qualitative research, qualitative research topics in education, quick examples of qualitative research topics, qualitative research topics in the philippines, qualitative researches topics about humanity & social science, great choices of qualitative research title examples, qualitative research topics for students to think about, our examples of the best qualitative research topics that impress the teacher.

An excellent research topic will help you earn a good grade. Consider any example of a qualitative research title from the following options:

  • The impacts of social media on physical social engagement in society
  • The benefits of treating mental disorders with medication
  • The effects of Gender-Based Violence on women’s social lives in rural areas
  • The decline of academic pursuit in third-world countries
  • Sexual workers: the stigma they experience
  • How has the promotion of feminist values influenced workplaces?
  • Free education: its impact in third-world countries
  • What is the correlation between education and success?
  • Ableism: its effects on disabled people in society
  • Food insecurity in third-world nations
The topic of your research paper can influence how easily you can conduct your study and draw conclusions.

Here are fantastic examples of qualitative research titles:

  • Female harm: how it is influenced by culture
  • The socioeconomic impacts of free education
  • The link between food insecurity and poor performance in schools
  • Alcoholism among college students: a critical study
  • How to mitigate child labor in our society
  • The root causes of child labor in Latin America
  • The stigma of living with transmissive medical conditions
  • The root cause of the stigma of people living with disabilities
  • How to identify depression in small children
  • Signs of autism in kids below two years old

Choosing a qualitative research topic is not a task you should take lightly because it can influence your performance. Here are some noteworthy qualitative research titles examples:

  • Basic patient care policies in developing nations
  • The impacts of alcoholism on education
  • Adult learning: what does it entail?
  • Homeschooling: Is it the latest trend after the pandemic?
  • Does computer literacy influence the quality of education kids enjoy?
  • How to effectively teach students with learning disabilities
  • The relationship between poor education systems and crime rates in third-world countries
  • Student bullying: the psychological impacts
  • Should high school students go through university preparedness programs?
  • research writing in high schools: its significance

Are you looking for qualitative research topic examples to start your study? Below are some creative examples to consider:

  • Remote tests: are they as effective as in-class tests?
  • The value of social activities in academic institutions
  • Why should healthcare be free in all countries?
  • The implications of racist laws on society
  • The reception of COVID-19 vaccines and treatments
  • What is the difference between foreign policies in first-world and third-world nations?
  • Racism and Colorism: what is the difference?
  • Dissecting the causes of low voter turnouts in the 21 st century
  • The challenges of social media on kid’s brain development
  • The inclusion of black women in American politics and its impacts

When competing with several brilliant minds, a good research topic can do you greatly. The following qualitative research examples titles are a great place to start:

  • Should school uniforms be discarded for high schoolers?
  • The need for equal representation in global politics
  • The implications of police brutality on politics
  • The role of parental care in foster kids
  • The distinction between Islamic values and Christian values
  • The correlation between political instability and migration
  • Sex trafficking and violence against women: what is the link?
  • How can global governments eradicate homelessness?
  • Fraternities and sororities: are they still relevant?
  • The role of literature in promoting societal changes

Qualitative research is popular in the education field and other social sciences. Choose a qualitative research title example on the subject of education from the following list:

  • Effectively introducing foreign languages in the high school curriculum
  • How can teachers help students with disabilities improve their learning?
  • The link between social activities and comprehension among students
  • Research writing in high schools: is it necessary?
  • How has virtual learning influenced teacher-student relationships?
  • The implications of allowing smartphones in classes
  • Should all schools introduce sign language lessons in their curriculum?
  • Student loans: their impacts on black students
  • The impacts of race on college acceptance rates
  • Poverty and education: what is the link?
  • Ethnic and socioeconomic causes of poor school attendance in developing worlds
  • Various teaching methods and their efficiency
  • Efficient teaching methods for children below two years
  • Why do students perform better in humanities than in sciences?
  • The difference between college acceptance and completion in most nations
  • Remote learning in developing countries
  • What are the best ways of approaching bullying in schools?
  • How do teachers promote inequality among students?
  • Does social class influence academic performance negatively or positively?
  • How do teachers shape their students’ personalities?

Coming up with a qualitative research title can be hard because of the numerous subject areas and the issue of uniqueness. Therefore, we have prepared the following qualitative title examples for you:

  • How to promote oral learning in classrooms
  • Political instability in developing countries: its economic impacts
  • The impacts of weather on social activities
  • Boredom and poor-decision making: the connection
  • Exploring the connection between attachment types and love languages
  • Socioeconomic impacts of instability on a country
  • How does social media impact the perception of reality
  • Reality TV shows: are they a true reflection of reality?
  • How culture applies to different age groups
  • Is social media influencing the loss of cultural values?

You can base your research topic on a specific region or nation, like the Philippines. A sample qualitative research title can get you started. You can pick a sample qualitative research title from the ideas below:

  • Why are so many Philippines residents migrating to America?
  • The impact of politics on migration in the Philippines
  • How has violence led to food insecurity in rural areas in the Philippines?
  • The Philippine education system: an overview
  • How cultural norms influence social activities in the Philippines
  • Gender roles in the Philippines society
  • How popular Filipino cultures have served as agents of social change in the nation
  • The link between male dominance and GBV in the Philippines
  • Barriers to clean hygiene in health centers in the Philippines
  • The spread of COVID in rural areas in the Philippines

Most top performers in research subjects attribute their success to choosing the best title for qualitative research. Here are some qualitative research topics about humanities and social science to promote good performance:

  • The impact of poor market rivalry on supply and demand
  • The role of parents in shaping kids’ morals
  • Is social media the root cause of poor societal morals?
  • How does alcohol impact a person’s normal behavior?
  • How often should adults engage in sporting activities?
  • Children’s eating habits and their influences
  • Low socioeconomic backgrounds and their impacts on self-esteem
  • The effect of the COVID-19 pandemic on the world’s views on viral diseases
  • How can school-going kids manage depression
  • Causes of mental challenges among school-going kids

Finding a good topic for qualitative research is a critical task that requires a lot of thought and research. However, we have simplified the process with the following qualitative topic ideas:

  • Pop music and erratic youth behavior: is there a link?
  • How do public figures influence cultures?
  • Ideas for improving healthcare in developing nations
  • Possible solutions for alleviating the food crisis in developing nations
  • New ways of mitigating viral diseases
  • Social media trends among the elderly
  • Quarantine as a mitigation approach for infectious diseases
  • Promoting social justice in patriarchal societies
  • Worrying trends among the young population
  • Emerging marketing trends in 2023

Qualitative research for college and high school students helps improve reading, writing, and intellectual skills. Here are some qualitative research examples and topic ideas for students :

  • How to detect and prevent natural disasters beforehand
  • Can the whole world have the same education system?
  • What is the most effective therapy for patients recuperating from brain surgery?
  • Possible solutions for promoting ethical practices in telehealth
  • Can addicts overcome addiction without therapy?
  • The latest technology trends and their impacts?
  • How can global governments promote mental health awareness?
  • Have smartphones caused reduced attention spans among users?
  • Sexual violence in rural areas
  • The introduction of Islam in African nations

We Are Here for You

Qualitative research is an investigative analysis of intangible or inexact data, mostly non-numerical. The title of qualitative research you choose will guide your entire research process and influence its conclusions. Do you need a paper or an example of a research title qualitative topic? Our expert team is ready to write it for you.

Leave a Reply Cancel reply

Top 60 Examples of Qualitative Research Topics

image

Table of contents

  • 1.1 Align your research topic with your field of interest
  • 1.2 Make sure you have all the right research on the topic
  • 1.3 Follow your university guidelines!
  • 2 List of qualitative research topics examples
  • 3 Conclusion

Qualitative research refers to the intuitive and creative analysis of intangible information you can use for writing a top-class college paper. Due to interacting with the data before and after the collection, having the best qualitative research topics is paramount to writing a research assignment that stands above the rest.

These topics can involve gathering key data from the most relevant sources to your assignment topics and are fundamental to your effort to collect first-hand information. Some of the major fields where qualitative research is performed include:

  • Anthropology
  • Political science
  • Business management
  • Social science

The main goal of qualitative research is to help you understand the topic of your assignment by identifying the most important aspects of your topic and gathering enough information to provide an in-depth analysis of the topic at hand and provide the answers to all the related questions. This type of research aims to identify and understand the general lifestyle, issues, and problems to provide solutions to a global problem. Since doing all the research on your own can turn out to be quite daunting, you can always resort to hiring an  affordable research paper writing service  to get professional assistance.

Tips on how to choose good qualitative research topics

Writing a research paper or a college assignment with success solely depends on your ability to choose suitable qualitative research topics. It’s essential to carefully examine and explore the field with all the challenges before you start writing to identify the key factors and aspects of your assignment. Here are a few tips on how to do that to get good research paper ideas.

Align your research topic with your field of interest

Your assignment topic should be something that interests you deeply so that you can completely get into it and make the most out of your efforts. More importantly, your topic should allow you to develop your personal skills and learn new things.

Make sure you have all the right research on the topic

If you choose a topic that has little to no supporting research available, you’ll end up getting stuck. You must properly research the topic before you start writing. This research will also help you shortlist unrelated topics and narrow down your scope so that you can focus on the information that matches your exact needs.

Follow your university guidelines!

Consulting with your professors and going through the assessment guidelines is paramount to writing a top-class paper. Follow your university guidelines to make sure your efforts get approved by your supervisor.

List of qualitative research topics examples

  • Long-term planning methods for better project management
  • How to deal with issues during a project implementation program
  • The best practices for dealing with tight project deadlines
  • Why time management is essential for goal setting
  • Flexibility in management: How to improve decision-making as a manager
  • Top professional techniques for developing management skills
  • Healthcare in low-income societies: How to achieve affordable medical care
  • Dealing with a loss and the process of recovery
  • How to make eco-friendly facemasks
  • Preventing flu during cold seasons: The most effective preventative methods
  • The importance of developing community-based sanitization programs
  • The best practices for quitting alcohol and cigarettes
  • Helping the young manage their obesity: The most effective obesity management strategies
  • Promoting healthcare during COVID-19: Strategies for expanding the health sector
  • Guide to collecting resources for building a centralized community
  • How academic and social practices can help uplift a society
  • Professional practices for building a one-on-one relationship between teachers and students
  • The science behind consumer motivations and appraisals
  • Reshaping the traditional form of virtual ethnography
  • Are homeschooling programs as efficient as they should be?
  • The importance of developing healthy eating habits
  • The best strategies for getting ahead of the prospective market
  • How to track the dynamics of real estate investments
  • How effective are modern newsgathering technologies?
  • Developing introvert behavior and its key effects
  • Can sharing help an individual overcome addictions?
  • Guide to creating a one-people community
  • The most effective methods for dealing with cyberbullying
  • The best way to bringing social equity to patriarchal societies
  • How quarantine prevents the spread of infectious diseases
  • The aging populations and the trends they follow
  • The latest digital media trends
  • Methods for mitigating communicable diseases
  • How governments work on protocol observance
  • Practices for preventing the spread of the coronavirus in crowded places
  • Alleviating pain during childbirth
  • Maternal healthcare in developing countries
  • Can pop music change erratic youth behavior?
  • The best therapies for recovering from brain surgery
  • How alcohol changes normal behavior
  • Depression management among school-going children
  • Strategies for avoiding a viral disease
  • Ways to influence the eating habits of children
  • How and when to engage in sporting activities
  • How low socioeconomic background impacts self-esteem
  • The importance of parenting for shaping children’s morals
  • The impact of poor market completion on supply and demand
  • Do children under four years need preschool education?
  • Single-gender schools vs. mixed schools
  • How the world would benefit from the same education system
  • How virtual reality helps reshape the world
  • The hottest destinations for traveling at the moment
  • How fast does the ozone layer deplete?
  • Is it possible to predict natural disasters before they occur?
  • The effects of digital marketing on modern businesses
  • Physical learning vs. online learning
  • How related are Windows and Apple products?
  • Study cases of bullying in schools
  • The effect of stress on human behavior
  • Patient behavior and the influence of social processes

If you’re looking for the best way to choose some of the most suitable qualitative research paper topics for your college assignment, these 60 topics should help you get ahead of your task and write an engaging paper. All topics above are for your personal education and motivation. If you still need help with your assignment, our professional paper writing services are available 24/7.

Readers also enjoyed

Research Design Basics: Building Blocks of Scholarly Research

WHY WAIT? PLACE AN ORDER RIGHT NOW!

Just fill out the form, press the button, and have no worries!

We use cookies to give you the best experience possible. By continuing we’ll assume you board with our cookie policy.

topic for research qualitative

  • How It Works
  • PhD thesis writing
  • Master thesis writing
  • Bachelor thesis writing
  • Dissertation writing service
  • Dissertation abstract writing
  • Thesis proposal writing
  • Thesis editing service
  • Thesis proofreading service
  • Thesis formatting service
  • Coursework writing service
  • Research paper writing service
  • Architecture thesis writing
  • Computer science thesis writing
  • Engineering thesis writing
  • History thesis writing
  • MBA thesis writing
  • Nursing dissertation writing
  • Psychology dissertation writing
  • Sociology thesis writing
  • Statistics dissertation writing
  • Buy dissertation online
  • Write my dissertation
  • Cheap thesis
  • Cheap dissertation
  • Custom dissertation
  • Dissertation help
  • Pay for thesis
  • Pay for dissertation
  • Senior thesis
  • Write my thesis

131 Interesting Qualitative Research Topics For High Scoring Thesis

qualitative research topics

Qualitative research topics are undoubtedly not easy. While statistics enthralls some students, others don’t like the subject. That’s because qualitative assignments entail cognitive analysis, which complicates them. But apart from the hardships of completing the projects, selecting topics for qualitative research papers is also a challenge.

This article presents a list of 130-plus qualitative research topic ideas to help learners that struggle to get titles for their papers. It is helpful because many learners have difficulties picking titles that will make their essays impressive to educators. But before presenting the topics, this article defines qualitative research.

What Is Qualitative Research?

Qualitative research is an investigative and innovative abstract data analysis. When writing a qualitative research paper, a learner analyzes intangible data. Qualitative researchers code the data after or during collection. Therefore, having top-notch research topics is necessary for a first-class essay.

Knowing how to write a qualitative research paper is vital because it helps the student deliver a copy that provides a clear picture of an event or situation. A researcher can achieve this via practical experience, reliable reporting, and conversations. Gathering raw data is the initial step in qualitative research. A researcher can gather raw data by conducting reviews, observations, and surveys. Also, researchers can use creative methods to collect data.

Best Examples Of Qualitative Research Topics

Qualitative research covers many things. Here are examples of topics that learners can explore in their qualitative study.

  • What causes stigma around some health challenges?
  • Stigma facing the people living with disabilities- What is the cause?
  • Can Pro Bono legal assistance improve the criminal justice system?
  • How the less privileged can benefit from Pro Bono services
  • The educational challenges facing rural children- Are there ways to help them?
  • Child labor causes- How to mitigate the practice
  • Substance and drugs- What are young people abusing more?
  • How alcohol affects college students
  • Can food insecurity interfere with children’s performance in school?
  • Food banks intricacies- Understanding the challenge in low-income areas
  • Free education- Does it have socioeconomic benefits?
  • Culture and female harm- What’s the connection?
  • The impact of social media on physical and social engagement among teens in urban areas
  • Using medication to treat depression- What are the health benefits?
  • Investigating peer educators’ efficiency in creating awareness of health and social issues
  • Gender-based violence- What causes it in rural areas, and how does it affect victims?
  • Sexual reproductive health challenges of child brides- Are there ways to control it?
  • Investigating the causes of school dropout among teenagers
  • How to address school dropout among young adults
  • Investigating the deteriorating academic pursuit in Third-World countries
  • Social activities- Do they have benefits for depressed people?
  • Investigating cerebral palsy and the stigma that people associate with it.
  • Living with disabilities- Are there social implications?
  • The impact of ableism on disabled people
  • Exploring the promotion and benefits of feminist values
  • Why should society promote free education in all learning environments?
  • What causes food insecurities among low-income earners?
  • Food and housing insecurity- What are the root causes?
  • What are the effects of displacement- Investigating the homeless people’s mental health

These are good examples of qualitative research topics. However, a student that picks a title in this category should research it extensively to impress the educator with their work.

Qualitative Nursing Research Topics

Professors ask students to write about qualitative topics when pursuing nursing studies. Here are issues to consider in this category.

  • How does the nurse-patient relationship affect health outcomes?
  • How can nurses deal with complex patients?
  • How can nurses provide culturally competent care?
  • How do personal beliefs affect nursing practice?
  • What is the impact of spirituality on nursing care?
  • How does the nurse’s role change when working with terminally ill patients?
  • What challenges do nurses face when providing end-of-life care?
  • How can nurses best support families whose members have serious illnesses?
  • What are the unique challenges of caring for elderly patients?
  • How does the nurse’s role change when working in a hospice setting?
  • Health outreach programs- What are the most effective ways to execute them?
  • Effective methods of curbing drug abuse
  • Effective ways to help rape survivors
  • How can nurses administer care to female genital mutilation victims?
  • How to care for special needs individuals
  • Anxiety and depression symptoms
  • Methods of administering care to Dyslexia patients
  • How to help individuals dealing with mental disorders
  • Signs of Alzheimer’s disease in older people
  • How to provide primary patient care

These are good qualitative research topics for students pursuing nursing studies. Nevertheless, learners must research any of these titles before writing their papers.

Qualitative Research Topics In Education

Most topics spring up from the education niche despite fitting other specifications. Here are examples of qualitative research topics that include the education niche.

  • Are guidance and counseling essential in schools?
  • How computer literacy affects education
  • Why governments in developing schools should encourage adult education
  • Autistic children’s education- Which learning style suits them?
  • Is mental health education relevant in the modern school curriculum?
  • Exploring the learning conditions for kids in third world countries
  • Child education and food insecurity- What is the connection?
  • The impact of virtual learning on high school students
  • How does alcoholism affect a student and their education?
  • Homeschooling- What are its advantages and disadvantages?
  • How do teachers’ beliefs about intelligence affect their teaching?
  • What is the teacher’s role in developing a student’s self-concept?
  • Does race or ethnicity play a role in how teachers treat their students?
  • What are the teachers’ experiences with teaching students with special needs?
  • What methods do effective teachers use to motivate their students?
  • What are the most effective ways to teach reading and writing?
  • How does technology use affect how teachers teach, and students learn?
  • What are the challenges faced by teachers in rural areas?
  • What are the challenges faced by teachers in urban areas?
  • How do charter schools differ from traditional public schools?

Many topics and issues in the education system allow learners to find subjects to investigate and cover in their papers quickly. And this is not an exhaustive qualitative research topic list in this field. Nevertheless, it covers the most exciting ideas to explore.

Qualitative Research Topics In Public Health

Educators ask students to write academic papers while studying the public health sector. And this provides insights into crucial and relevant aspects of this sector. Here are qualitative research topics examples in this category.

  • How does the public health sector manage epidemics?
  • The role of public health in disaster management
  • Evaluating the effectiveness of public health campaigns
  • An analysis of the factors that hinder effective public health delivery
  • Access to healthcare: A study of rural and urban populations
  • Health needs assessment of refugees
  • Mental health support within the public health sector
  • The role of technology in public health
  • Understanding and addressing health disparities
  • Sexual and reproductive health rights in the public health discourse
  • How immunization benefits people in rural areas
  • What causes water-borne diseases, and how can society mitigate them?
  • Symptoms of high blood pressure among young people
  • How antenatal care helps pregnant women
  • How to boost breast cancer awareness

These are excellent qualitative research paper topics in the public health sector. Nevertheless, learners need sufficient time and resources to investigate their preferred titles in this category to write winning papers.

Qualitative Research Topics In Project Management

Project management writing focuses on ways to achieve results and goals while basing the achievement on the process. This subject covers planning, structuring, proffering, and controlling ways to execute plans to accomplish desired goals. Here are research topics for qualitative research in project management.

  • How effective communication strategies can impact the outcome of a project
  • How different leadership styles affect team productivity during a project
  • The role of conflict management in ensuring successful project outcomes
  • Gender differences in the perception and understanding of project risk
  • The impact of organizational culture on a project’s likelihood of success
  • How different project management methodologies affect its outcome
  • The effect of stakeholder involvement on project success
  • How to manage virtual teams effectively to ensure successful project outcomes
  • What motivates project managers to achieve successful results?
  • How can project managers create a positive work environment that leads to successful outcomes?
  • What challenges do project managers face when trying to achieve successful outcomes?
  • How can project management be used to achieve social change?
  • What are the ethical implications of project management?
  • What are the global impacts of project management?
  • Ways to achieve sustainable development through project management

These are topics to explore in project management. Nevertheless, learners need adequate time to investigate their chosen titles and write winning essays.

Qualitative Research Topics In Political Science

Qualitative research can also cover political science. Investigating this field enables people to understand it better and can be broad. Here are sample titles to consider in for your scientific thesis .

  • How do social media affect the way people engage with politics?
  • What motivates people to vote?
  • How does voting behavior change over time?
  • What are the consequences of gerrymandering?
  • How does campaign finance influence elections?
  • Interest groups- What is their role in politics?
  • How do the media cover politics?
  • What are the effects of political scandals?
  • How does public opinion influence policymakers?
  • How feminism enhanced the American politics
  • The adverse effects of misrepresentation
  • The American democracy- A look into its dimensions
  • Colorism, racism, and classism- How the American ideologies differ
  • What causes an election crisis?
  • Two-party system- What challenges does it face in America?
  • Black women’s inclusion in the American politics
  • Should America have a multi-party system?
  • Why mass media matters in politics’ scrutiny and promotion

While political science is a broad field, these narrow topics help learners handle their research effectively. Pick any of these ideas to write a winning essay.

Topics For Ethnography Qualitative Research

Ethnographic research entails studying and paying attention to society and describing it. Here are topics to consider for a research paper in this field.

  • Studying a subculture: Reasons people join and stay in gangs
  • How does social media use vary by culture?
  • An ethnographic study of a homeless shelter or soup kitchen
  • Understanding the lives of sex workers through ethnography
  • The impact of religion on family life
  • How does parenting vary between cultures?
  • How do children learn and socialize in different cultures?
  • What is the effect of migration on family life?
  • What are the experiences of refugees?- An explorative case study
  • What is the impact of poverty on family life?
  • How do people in different cultures understand and experience mental illness?
  • What is the role of the family in other cultures?
  • What are the end-of-life experiences and beliefs around death in different cultures?

This article has presented easy qualitative research topics. However, some need time and resources to investigate and write quality papers. Therefore, pick your paper title carefully to write an essay that will earn you an excellent grade.

Get Quality Writing Help Online

Maybe you have a title for your paper but not time for writing a unique, top-notch thesis. In that case, get the best dissertation services from our writers. We’re educated, native ENL writers with a proven track record of exceeding customers’ expectations. Our team helps university, college, and high school learners complete their writing and editing assignments. Whether writing a research paper is a requirement for a degree or a diploma course, we can help you. Contact us to get quality, custom, and cheap help from qualified experts in your study field.

how to write a term paper

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Comment * Error message

Name * Error message

Email * Error message

Save my name, email, and website in this browser for the next time I comment.

As Putin continues killing civilians, bombing kindergartens, and threatening WWIII, Ukraine fights for the world's peaceful future.

Ukraine Live Updates

300 Qualitative Research Topics For Easy Academic Victory

blog image

You are on the right page if you are looking for a perfect qualitative research topic and have difficulty finding it. 

Writing a qualitative research paper is not a piece of cake. Let alone the research and writing; the first and most significant challenge is finding the qualitative research topic that is a perfect fit for you. You have to be sure about a handful of things to decide the best topic for you, and you can ace it. First and most important, you must choose a topic that you find appealing and motivating. If you are not interested in a topic, not only will it tire you, but it will make your research dull and exhausting as well. Two, choose a relevant topic that adds value to the academia. Last but not least, there must be enough data about the theme that you are about to choose. In case of any confusion, concerns, or questions, you can consult for paper writing help from Paper Perk . 

Table of Contents

Qualitative Research Topics: Psych, Education, Health, Medicine & More

Wandering around the internet looking for qualitative research topics can be exhausting. We are writing this article to make it a one-stop solution for you. There is enough inspiration to come up with the most suitable topic for you, no matter your academic area.

Psychological Qualitative Research Topics

psychological qualitative research topics

  • Emotional Intelligence: Can it be an excellent alternative to IQ?
  • Oxytocin in autistic children.
  • Meditation: A means to control emotions
  • Emotional dependency during pregnancy
  • Schizophrenia: Causes and treatment
  • Post-traumatic stress disorder: Causes, symptoms, diagnosis, treatment
  • Psychology of physical attraction in opposite sexes
  • What is a borderline personality disorder? Facts and myths
  • Psychological elements in electronic media: Marketing, persuasion, and propaganda
  • Psychology in public relations
  • Psychology in international relations
  • Causes of depression and what to do to avoid it?
  • Detailed analysis of speech disorders
  • Criminal psychology and the origin of serial killers
  • Psychological aspects of the aging process
  • The character of NGOs regarding awareness about mental health
  • How to prevent child abuse with the help of psychology?
  • Aspects of criminal psychology
  • Emotional imbalance: Causes, symptoms, and treatment
  • Memory loss? Is it a neural problem or a psychological problem?
  • The secrets to well-being
  • Mental disorders in teens

Read More:  Psychology Research Paper Topics

Political Qualitative Research Topics

political qualitative research topics

  • What role did masons’ living conditions have in forming  workers’ political movements ?
  • How do presidential elections matter?
  • Political compass: A critical analysis
  • Is a representative democracy genuinely democratic?
  • How has Europe evolved in terms of democracy?
  • Democratic evolution in the United States in the last three centuries
  • Is democracy a myth or a reality?
  • Why is voter abstention a danger to democracy?
  • Role of minorities in the United States politics
  • Freedom of expression in developing countries
  • Freedom of expression under Islamist regimes
  • Misconduct on television: Awareness and Legislation

Read More:  Political Science Research Topics

Qualitative Research Topics for Art and Culture

qualitative research topics for art and culture

  • Is history a universally shared concept?
  • Can a man be indifferent to art?
  • How do we articulate the link between science and technology?
  • What is the purpose of art?
  • What does the artist show us? Expression and symbolism
  • What is an artist? What does an artist do?
  • What is an artist?
  • Is art always transgressive?
  • Work of art: The proof of the freedom of the spirit
  • Can art compete with nature?
  • Does art only have the function of freeing us from our passions?
  • Passion and emotion in art
  • Absurd surrealism 
  • Grotesque surrealism
  • Different movements in art
  • Progress and evolution of art
  • The art of the middle ages
  • The art of the renaissance
  • Is the work of art necessarily beautiful?
  • Does art change our relationship with reality?
  • Does the critic able to regard something as art or not?
  • Does the experience of beauty necessarily pass through the work of art?
  • Things that art teaches us, artists, as a technician
  • Importance of meaning in a work of art
  • Meaningless art and absurdist existentialism
  • The need for a model in the production of art
  • Can we conceive of a society without art?
  • Different aspects of society are defined and differentiated by art
  • The fear of industrial production among the artists
  • Dystopian art: The ability to predict the future among artists
  • Elements that distinguish the work of art from any object
  • Why the artists deserve a special place in the world
  • Rules and regulations in art
  • Reproduction of art: Plagiarism in art and harm of repetition
  • Art and escapism
  • Anachronistic art and the element of satire
  • Should the artist seek to please the audience
  • Can we blame a work of art for not being worth anything?
  • Does every human being understand and appreciate art?
  • Do you think that, according to Aristotle’s formula, art is an “imitation of nature”?
  • Why does what we dislike in life please us in a work of art?
  • Does art seem to be a “revolt against the tyranny of desire”?
  • Why do we apply the term “creation” to artistic activity?
  • Sacrosanctity of art and human duty to uphold it

Read More:  Music Research Topics

Qualitative Research Topics Involving Environment Issues

qualitative research topics involving environment issues

  • Advantages and disadvantages of technology for the environment
  • Benefits of environmental education in children
  • Methods to make modern society aware of the environment
  • Alternative energies
  • Nuclear energy production: An alternative to the planet’s growing energy demand
  • X degree care for the environment
  • Analyze the advantages and disadvantages of the different types of renewable energy
  • Need to develop environmentally friendly products 
  • Documentation of experience: Protection of nature
  • Elements involved in environmental deterioration
  • Environment and strategies for sustainability
  • Environmental activism in adolescents and young people
  • Sustainability and security for environmental justice
  • Raising awareness about the protection of the environment through sports, literature, and culture
  • Environment influenced by collective and individual actions
  • Awareness of the advantages and disadvantages of the use of technologies
  • Effects and causes of acid rain and groundwater
  • Ways to live sustainably or focus on a specific aspect of sustainability
  • Recent disasters caused by global warming
  • Greenhouse effect and melting ice
  • Importance of renewable energy
  • Wildlife and endangered species
  • Air quality and pollution
  • Water quality in underdeveloped countries
  • Famines caused by environmental changes
  • Various recycling programs: Which one is the most effective
  • Awareness to participate in the initiatives about the protection of the environment
  • How deforestation has affected animals or how it is related to climate change
  • Importance of the coral reef, the dangers of its destruction, or preservation strategies

Read More:  Best Legal Research Paper Topics

Qualitative Research Topics on Public Relations

qualitative research topics on public relations

  • Public Relations and socio-productive activity
  • Organizational Communication and Public Relations
  • Ethics in the practice of Public Relations
  • Epistemological foundations of Public Relations.
  • Factors that limit the practice of Public Relations.
  • Public Relations is a strategic factor of the company.
  • Relationship workers and professional practice in the United States
  • Corporate image and Public Relations
  • Corporate identity and Public Relations.
  • Public Relations and social enterprise
  • Public Relations as an integration factor.
  • Profile of the teacher of Public Relations.
  • Legislation of Public Relations in Europe
  • The free exercise of Public Relations
  • Public Relations and the labor market
  • Public Relations and digital communication
  • History of Public Relations in Europe
  • History of Public Relations in the United States
  • History of Public Relations in Canada
  • Semiology and Public Relations
  • Linguistics and Public Relations
  • Indicators to evaluate Public Relations programs
  • Planning of Public Relations in organizations
  • Public Relations through radio and television
  • University teaching in Public Relations

Read More:  Criminal Justice Research Paper Topics

Qualitative Research Topics for High School Students

qualitative research topics for high school students

  • How has technological development helped hospitals?
  • Benefits of technological advances in the classroom
  • Advantages and disadvantages of technology in children
  • How and why are fun activities different during every stage of the educational period, Montessori, school, college, and university?
  • Most dangerous challenges that must be avoided as students
  • Challenges made by celebrities: How do future career choices and jobs look for you in the next decade?
  • The pros and cons of viral challenges from Tiktok and reels
  • How/what do social networks help?
  • Disadvantages of social networks
  • Problems of social network in adolescents
  • What is the most suitable age for children to have a social media presence?
  • Toxic behaviors accompanied by social media: Prevention and Solution

Read More:  Chemistry Research Topics

Educational Qualitative Research Topics

educational qualitative research topics

  • History of education
  • How education has changed over time in one place
  • Importance of sports and games in early childhood education
  • Possible results of adding playtime to education
  • Pros and cons of a grading system
  • Most effective grading methods
  • How tests affect the success or mental health of students
  • Assessment methods: Such as standardized tests or open tests
  • Investigate how dress codes affect student performance
  • Different schools of learning
  • Qualities that effective teachers possess
  • Effects of teaching and lesson planning
  • Different approaches of public and private schools
  • Pros or cons of a charter school systems
  • How class size and number of students affect student performance
  • Qualities of an Effective Teacher
  • The length of the school day, or the length of breaks, and how the durations affect the progress of the students
  • How the start time of school affects performance

Read More:  Biology Research Paper Topics

Qualitative Research Topics for Business and Economy

qualitative research topics for business and economy

  • The chartered accountant and the client: what relationship today?
  • How does the arrival of the low-cost accountant change differentiation practices in accounting?
  • Law and accounting: how do the new laws impact the profession of a chartered accountant?
  • Accountants, why are they so difficult to recruit?
  • How does accounting make it possible to assess the state of health of a company?
  • Accounting and new technologies: the future or the end of the accountant?
  • Can inequalities be reduced with new technologies?
  • What distribution of wealth in France (or other)?
  • Why do companies relocate?
  • Protectionism or free trade?
  • Has the organization of work changed after the pandemic?
  • Do flexibility and home-working reduce unemployment?
  • Should we be afraid of financial bubbles?
  • Financial crises, similar cogs? Are we headed to a new recession?
  • What is money, and who creates it?
  • The stock market against growth?
  • How does economic growth lead to sustainable development?
  • What is the impact of innovation on growth?
  • What role does investment play?
  • What are the keys to productivity?
  • Is it possible to measure economic growth?
  • Why do stock markets crash?

Read More  Law / Legal Research Paper Topics

Medical Qualitative Research Topics

medical qualitative research topics

  • Current situation of palliative care in health institutions in the United States
  • Complications of acute diarrheal disease in children under five years of age
  • Nutritional status of surgical oncology patients and its relationship with postoperative complications
  • Cost-effectiveness of cervical cancer screening strategies in California
  • Thyroid cancer and risk factors in patients treated at San Jose Hospital
  • Communicative processes in American ancestral medicine
  • Seronegative rheumatoid arthritis in a patient with a pulmonary septic complication
  • Telemedicine and Tele-health of the inhabitants of Massachusetts
  • Feasibility study and technical, infrastructure and human sustainability for the implementation of the care model
  • Epidemiological profile of the general surgery outpatient service 
  • Physical activity and sport as determinants of health
  • Cost of treatment and follow-up of people with the  human immunodeficiency virus  (HIV) 
  • National Health System for the formal introduction of the family doctor
  • How is the social security system in France unsustainable?
  • Comparative study of health systems in the United States and Europe?
  • Allergies and intolerances, what are the differences for lactose?
  • Is gluten intolerance an actual disease?
  • Social inequalities in health in rural countries
  • Public health policy or health policy
  • Public health at the European level, what public policies
  • Public health in developing countries
  • Public health and environmental issues through the prism of red meat consumption
  • Communication of medicines when advertising is prohibited

Related:  Medical research paper writing services

Qualitative Research Topics for Law and Crime

  • Consequences of the death penalty.
  • Capital offenses: Law, persecution, and penalties
  • Classic methods used in the death penalty
  • Arguments for or against this punishment
  • The stipulation for others and the promise of a stronghold
  • Consumer protection in the American Law
  • The social attributions of the captain of the ship
  • Recent developments in the constitutional justice
  • Reframing the civil code
  • Critical analysis of the scope of the principle of free justice
  • Institutions of the criminal records
  • Equality of the creditors in collective proceedings
  • Risk management in expertise
  • The repressive jurisdiction of the court of peace in the event of insufficiency of the judges
  • Labor law and the rights of workers
  • Secularism and labor law: Question of religion in business
  • The Management of transit migration
  • The legal framework of bank credit
  • Legal regime of intellectual rights
  • Compensation for moral damage
  • Family criminal law in the relation between parents and children
  • Unilateral termination of the contract
  • Role of the military in public prosecution
  • Critical analysis of the pre-jurisdictional procedure regarding human rights
  • The fault of the administration in land matters
  • The subsequent attitude of the victim and compensation for the damages
  • Action for retrocession in the event of excessive liberalities
  • The exploitation of child labor under Labor Law
  • Reflection on the introduction of the system of the dematerialization of bearer shares
  • Study on the feasibility of a structure for the amicable settlement of consumer disputes
  • The life insurance contract
  • Legal liability of the community pharmacist
  • The legal age of marriage: legislative, jurisprudential, and doctrinal approach
  • Protection of the unpaid seller in the event of insolvency of the buyer
  • The renewal of the employment contract
  • The regulatory framework for outdoor advertising, signs, and pre-sign
  • Extra-judicial resolution of land disputes

Read More:  Research Paper Topics

Qualitative Research Topics Concerning Drug Abuse

qualitative research topics concerning drug abuse

  • Drug use in adolescents
  • Consequences of excessive drug use
  • Legal and illegal addictive substances
  • Effects of drugs on the brain
  • Effects of alcohol and tobacco
  • Social science research on drugs
  • Psychological research on drugs
  • Biomedical research in the field of drugs
  • Drug addiction treatment
  • Cannabis in Europe: a study of social research
  • Drug expectations
  • Dynamics of drug cartels: Perception, politics, and markets
  • Sources and uses of methamphetamine
  • Sensation seeking
  • Contribution of research in psychology on drugs
  • Drug research: recent developments
  • in the field of psychology
  • Places of cannabis consumption
  • Drug prevention for the most vulnerable young people
  • Cannabis retail markets
  • Cultivation of cannabis at home
  • Cannabis Dependence and the Strength of Marijuana
  • Cannabis and youth
  • Cannabis and schizophrenia

Read More:  Social Work Research Topics

Women Issues and Rights Qualitative Research Topics

women issues and rights qualitative research topics

  • How to educate teens about pregnancy
  • Women’s rights violations in the middle east
  • Forced-Hijab conflict in Iran
  • How to live a healthy pregnancy period
  • Access to health is a fundamental right: what role can parliaments play in ensuring health for women and children?
  • The wave of feminist movements in the Middle East
  • The situation of women and children in times of conflict
  • The role of women parliamentarians in the prevention of national and international terrorism and in the promotion of peace
  • Promoting women’s participation and gender equality in multilateral negotiations
  • The contribution of women to the establishment of a new global financial and economic model
  • Feminism in Egypt
  • Impact of the media on the status of women and image of women politicians in the media
  • Poverty and extreme poverty: women as victims of this phenomenon and as key actors in the fight to eradicate it
  • Complementarity of women’s rights and children’s rights
  • Health and well-being of older people, especially women
  • Women in Armed Conflict
  • Feminism in the South Asian Subcontinent 
  • Violence against women
  • Role of women in ensuring environmental protection within the framework of development
  • Women in the informal economic sector and their access to microcredits
  • Women in economic life and the world of work
  • Impact of women on the democratic process
  • Women in the political process
  • Women’s rights violations in Africa
  • Financing women’s electoral campaigns
  • Women’s political and electoral training
  • Women in political parties
  • United Nations Initiatives for Women’s Education and the role of Malala Yousafzai
  • Women in national parliaments
  • The partnership between men and women in politics

Still feel the need to know more? It is noble to be insatiable about knowledge, so here are  402 More Research Paper Topics  for you.

As we said in the beginning, writing a qualitative research paper is not a piece of cake. But after reading all these topics above, you now know that it is not rocket science either. All you need is a little commitment and a pint of inspiration potion that we have above 300 research paper topics. 

If you still need professional qualitative research writing services, you can get to know  our writers  or contact us. We are online 24/7 with immediate responses to offer you research paper help . 

Order Original Papers & Essays

Your First Custom Paper Sample is on Us!

timely deliveries

Timely Deliveries

premium quality

No Plagiarism & AI

unlimited revisions

100% Refund

Try Our Free Paper Writing Service

Related blogs.

blog-img

Connections with Writers and support

safe service

Privacy and Confidentiality Guarantee

quality-score

Average Quality Score

Qualitative research: methods and examples

Last updated

13 April 2023

Reviewed by

Qualitative research involves gathering and evaluating non-numerical information to comprehend concepts, perspectives, and experiences. It’s also helpful for obtaining in-depth insights into a certain subject or generating new research ideas. 

As a result, qualitative research is practical if you want to try anything new or produce new ideas.

There are various ways you can conduct qualitative research. In this article, you'll learn more about qualitative research methodologies, including when you should use them.

Make research less tedious

Dovetail streamlines research to help you uncover and share actionable insights

  • What is qualitative research?

Qualitative research is a broad term describing various research types that rely on asking open-ended questions. Qualitative research investigates “how” or “why” certain phenomena occur. It is about discovering the inherent nature of something.

The primary objective of qualitative research is to understand an individual's ideas, points of view, and feelings. In this way, collecting in-depth knowledge of a specific topic is possible. Knowing your audience's feelings about a particular subject is important for making reasonable research conclusions.

Unlike quantitative research , this approach does not involve collecting numerical, objective data for statistical analysis. Qualitative research is used extensively in education, sociology, health science, history, and anthropology.

  • Types of qualitative research methodology

Typically, qualitative research aims at uncovering the attitudes and behavior of the target audience concerning a specific topic. For example,  “How would you describe your experience as a new Dovetail user?”

Some of the methods for conducting qualitative analysis include:

Focus groups

Hosting a focus group is a popular qualitative research method. It involves obtaining qualitative data from a limited sample of participants. In a moderated version of a focus group, the moderator asks participants a series of predefined questions. They aim to interact and build a group discussion that reveals their preferences, candid thoughts, and experiences.

Unmoderated, online focus groups are increasingly popular because they eliminate the need to interact with people face to face.

Focus groups can be more cost-effective than 1:1 interviews or studying a group in a natural setting and reporting one’s observations.

Focus groups make it possible to gather multiple points of view quickly and efficiently, making them an excellent choice for testing new concepts or conducting market research on a new product.

However, there are some potential drawbacks to this method. It may be unsuitable for sensitive or controversial topics. Participants might be reluctant to disclose their true feelings or respond falsely to conform to what they believe is the socially acceptable answer (known as response bias).

Case study research

A case study is an in-depth evaluation of a specific person, incident, organization, or society. This type of qualitative research has evolved into a broadly applied research method in education, law, business, and the social sciences.

Even though case study research may appear challenging to implement, it is one of the most direct research methods. It requires detailed analysis, broad-ranging data collection methodologies, and a degree of existing knowledge about the subject area under investigation.

Historical model

The historical approach is a distinct research method that deeply examines previous events to better understand the present and forecast future occurrences of the same phenomena. Its primary goal is to evaluate the impacts of history on the present and hence discover comparable patterns in the present to predict future outcomes.

Oral history

This qualitative data collection method involves gathering verbal testimonials from individuals about their personal experiences. It is widely used in historical disciplines to offer counterpoints to established historical facts and narratives. The most common methods of gathering oral history are audio recordings, analysis of auto-biographical text, videos, and interviews.

Qualitative observation

One of the most fundamental, oldest research methods, qualitative observation , is the process through which a researcher collects data using their senses of sight, smell, hearing, etc. It is used to observe the properties of the subject being studied. For example, “What does it look like?” As research methods go, it is subjective and depends on researchers’ first-hand experiences to obtain information, so it is prone to bias. However, it is an excellent way to start a broad line of inquiry like, “What is going on here?”

Record keeping and review

Record keeping uses existing documents and relevant data sources that can be employed for future studies. It is equivalent to visiting the library and going through publications or any other reference material to gather important facts that will likely be used in the research.

Grounded theory approach

The grounded theory approach is a commonly used research method employed across a variety of different studies. It offers a unique way to gather, interpret, and analyze. With this approach, data is gathered and analyzed simultaneously.  Existing analysis frames and codes are disregarded, and data is analyzed inductively, with new codes and frames generated from the research.

Ethnographic research

Ethnography  is a descriptive form of a qualitative study of people and their cultures. Its primary goal is to study people's behavior in their natural environment. This method necessitates that the researcher adapts to their target audience's setting. 

Thereby, you will be able to understand their motivation, lifestyle, ambitions, traditions, and culture in situ. But, the researcher must be prepared to deal with geographical constraints while collecting data i.e., audiences can’t be studied in a laboratory or research facility.

This study can last from a couple of days to several years. Thus, it is time-consuming and complicated, requiring you to have both the time to gather the relevant data as well as the expertise in analyzing, observing, and interpreting data to draw meaningful conclusions.

Narrative framework

A narrative framework is a qualitative research approach that relies on people's written text or visual images. It entails people analyzing these events or narratives to determine certain topics or issues. With this approach, you can understand how people represent themselves and their experiences to a larger audience.

Phenomenological approach

The phenomenological study seeks to investigate the experiences of a particular phenomenon within a group of individuals or communities. It analyzes a certain event through interviews with persons who have witnessed it to determine the connections between their views. Even though this method relies heavily on interviews, other data sources (recorded notes), and observations could be employed to enhance the findings.

  • Qualitative research methods (tools)

Some of the instruments involved in qualitative research include:

Document research: Also known as document analysis because it involves evaluating written documents. These can include personal and non-personal materials like archives, policy publications, yearly reports, diaries, or letters.

Focus groups:  This is where a researcher poses questions and generates conversation among a group of people. The major goal of focus groups is to examine participants' experiences and knowledge, including research into how and why individuals act in various ways.

Secondary study: Involves acquiring existing information from texts, images, audio, or video recordings.

Observations:   This requires thorough field notes on everything you see, hear, or experience. Compared to reported conduct or opinion, this study method can assist you in getting insights into a specific situation and observable behaviors.

Structured interviews :  In this approach, you will directly engage people one-on-one. Interviews are ideal for learning about a person's subjective beliefs, motivations, and encounters.

Surveys:  This is when you distribute questionnaires containing open-ended questions

  • What are common examples of qualitative research?

Everyday examples of qualitative research include:

Conducting a demographic analysis of a business

For instance, suppose you own a business such as a grocery store (or any store) and believe it caters to a broad customer base, but after conducting a demographic analysis, you discover that most of your customers are men.

You could do 1:1 interviews with female customers to learn why they don't shop at your store.

In this case, interviewing potential female customers should clarify why they don't find your shop appealing. It could be because of the products you sell or a need for greater brand awareness, among other possible reasons.

Launching or testing a new product

Suppose you are the product manager at a SaaS company looking to introduce a new product. Focus groups can be an excellent way to determine whether your product is marketable.

In this instance, you could hold a focus group with a sample group drawn from your intended audience. The group will explore the product based on its new features while you ensure adequate data on how users react to the new features. The data you collect will be key to making sales and marketing decisions.

Conducting studies to explain buyers' behaviors

You can also use qualitative research to understand existing buyer behavior better. Marketers analyze historical information linked to their businesses and industries to see when purchasers buy more.

Qualitative research can help you determine when to target new clients and peak seasons to boost sales by investigating the reason behind these behaviors.

  • Qualitative research: data collection

Data collection is gathering information on predetermined variables to gain appropriate answers, test hypotheses, and analyze results. Researchers will collect non-numerical data for qualitative data collection to obtain detailed explanations and draw conclusions.

To get valid findings and achieve a conclusion in qualitative research, researchers must collect comprehensive and multifaceted data.

Qualitative data is usually gathered through interviews or focus groups with videotapes or handwritten notes. If there are recordings, they are transcribed before the data analysis process. Researchers keep separate folders for the recordings acquired from each focus group when collecting qualitative research data to categorize the data.

  • Qualitative research: data analysis

Qualitative data analysis is organizing, examining, and interpreting qualitative data. Its main objective is identifying trends and patterns, responding to research questions, and recommending actions based on the findings. Textual analysis is a popular method for analyzing qualitative data.

Textual analysis differs from other qualitative research approaches in that researchers consider the social circumstances of study participants to decode their words, behaviors, and broader meaning. 

topic for research qualitative

Learn more about qualitative research data analysis software

  • When to use qualitative research

Qualitative research is helpful in various situations, particularly when a researcher wants to capture accurate, in-depth insights. 

Here are some instances when qualitative research can be valuable:

Examining your product or service to improve your marketing approach

When researching market segments, demographics, and customer service teams

Identifying client language when you want to design a quantitative survey

When attempting to comprehend your or someone else's strengths and weaknesses

Assessing feelings and beliefs about societal and public policy matters

Collecting information about a business or product's perception

Analyzing your target audience's reactions to marketing efforts

When launching a new product or coming up with a new idea

When seeking to evaluate buyers' purchasing patterns

  • Qualitative research methods vs. quantitative research methods

Qualitative research examines people's ideas and what influences their perception, whereas quantitative research draws conclusions based on numbers and measurements.

Qualitative research is descriptive, and its primary goal is to comprehensively understand people's attitudes, behaviors, and ideas.

In contrast, quantitative research is more restrictive because it relies on numerical data and analyzes statistical data to make decisions. This research method assists researchers in gaining an initial grasp of the subject, which deals with numbers. For instance, the number of customers likely to purchase your products or use your services.

What is the most important feature of qualitative research?

A distinguishing feature of qualitative research is that it’s conducted in a real-world setting instead of a simulated environment. The researcher is examining actual phenomena instead of experimenting with different variables to see what outcomes (data) might result.

Can I use qualitative and quantitative approaches together in a study?

Yes, combining qualitative and quantitative research approaches happens all the time and is known as mixed methods research. For example, you could study individuals’ perceived risk in a certain scenario, such as how people rate the safety or riskiness of a given neighborhood. Simultaneously, you could analyze historical data objectively, indicating how safe or dangerous that area has been in the last year. To get the most out of mixed-method research, it’s important to understand the pros and cons of each methodology, so you can create a thoughtfully designed study that will yield compelling results.

Get started today

Go from raw data to valuable insights with a flexible research platform

Editor’s picks

Last updated: 21 December 2023

Last updated: 16 December 2023

Last updated: 6 October 2023

Last updated: 5 March 2024

Last updated: 25 November 2023

Last updated: 15 February 2024

Last updated: 11 March 2024

Last updated: 12 December 2023

Last updated: 6 March 2024

Last updated: 10 April 2023

Last updated: 20 December 2023

Latest articles

Related topics, log in or sign up.

Get started for free

  • Reviews / Why join our community?
  • For companies
  • Frequently asked questions

Qualitative Research

What is qualitative research.

Qualitative research is the methodology researchers use to gain deep contextual understandings of users via non-numerical means and direct observations. Researchers focus on smaller user samples—e.g., in interviews—to reveal data such as user attitudes, behaviors and hidden factors: insights which guide better designs.

“ There are also unknown unknowns, things we don’t know we don’t know.” — Donald Rumsfeld, Former U.S. Secretary of Defense
  • Transcript loading…

See how you can use qualitative research to expose hidden truths about users and iteratively shape better products.

Qualitative Research Focuses on the “Why”

Qualitative research is a subset of user experience (UX) research and user research . By doing qualitative research, you aim to gain narrowly focused but rich information about why users feel and think the ways they do. Unlike its more statistics-oriented “counterpart”, quantitative research , qualitative research can help expose hidden truths about your users’ motivations, hopes, needs, pain points and more to help you keep your project’s focus on track throughout development. UX design professionals do qualitative research typically from early on in projects because—since the insights they reveal can alter product development dramatically—they can prevent costly design errors from arising later. Compare and contrast qualitative with quantitative research here:

Qualitative research

Quantitative Research

You Aim to Determine

The “why” – to get behind how users approach their problems in their world

The “what”, “where” & “when” of the users’ needs & problems – to help keep your project’s focus on track during development

Loosely structured (e.g., contextual inquiries) – to learn why users behave how they do & explore their opinions

Highly structured (e.g., surveys) – to gather data about what users do & find patterns in large user groups

Number of Representative Users

Often around 5

Ideally 30+

Level of Contact with Users

More direct & less remote (e.g., usability testing to examine users’ stress levels when they use your design)

Less direct & more remote (e.g., analytics)

Statistically

You need to take great care with handling non-numerical data (e.g., opinions), as your own opinions might influence findings

Reliable – given enough test users

Regarding care with opinions, it’s easy to be subjective about qualitative data, which isn’t as comprehensively analyzable as quantitative data. That’s why design teams also apply quantitative research methods, to reinforce the “why” with the “what”.

Qualitative Research Methods You Can Use to Get Behind Your Users

You have a choice of many methods to help gain the clearest insights into your users’ world – which you might want to complement with quantitative research methods. In iterative processes such as user-centered design , you/your design team would use quantitative research to spot design problems, discover the reasons for these with qualitative research, make changes and then test your improved design on users again. The best method/s to pick will depend on the stage of your project and your objectives. Here are some:

Diary studies – You ask users to document their activities, interactions, etc. over a defined period. This empowers users to deliver context-rich information. Although such studies can be subjective—since users will inevitably be influenced by in-the-moment human issues and their emotions—they’re helpful tools to access generally authentic information.

Structured – You ask users specific questions and analyze their responses with other users’.

Semi-structured – You have a more free-flowing conversation with users, but still follow a prepared script loosely.

Ethnographic – You interview users in their own environment to appreciate how they perform tasks and view aspects of tasks.

How to Structure a User Interview

Usability testing

Moderated – In-person testing in, e.g., a lab.

Unmoderated – Users complete tests remotely: e.g., through a video call.

Guerrilla – “Down-the-hall”/“down-and-dirty” testing on a small group of random users or colleagues.

How to Plan a Usability Test

User observation – You watch users get to grips with your design and note their actions, words and reactions as they attempt to perform tasks.

topic for research qualitative

Qualitative research can be more or less structured depending on the method.

Qualitative Research – How to Get Reliable Results

Some helpful points to remember are:

Participants – Select a number of test users carefully (typically around 5). Observe the finer points such as body language. Remember the difference between what they do and what they say they do.

Moderated vs. unmoderated – You can obtain the richest data from moderated studies, but these can involve considerable time and practice. You can usually conduct unmoderated studies more quickly and cheaply, but you should plan these carefully to ensure instructions are clear, etc.

Types of questions – You’ll learn far more by asking open-ended questions. Avoid leading users’ answers – ask about their experience during, say, the “search for deals” process rather than how easy it was. Try to frame questions so users respond honestly: i.e., so they don’t withhold grievances about their experience because they don’t want to seem impolite. Distorted feedback may also arise in guerrilla testing, as test users may be reluctant to sound negative or to discuss fine details if they lack time.

Location – Think how where users are might affect their performance and responses. If, for example, users’ tasks involve running or traveling on a train, select the appropriate method (e.g., diary studies for them to record aspects of their experience in the environment of a train carriage and the many factors impacting it).

Overall, no single research method can help you answer all your questions. Nevertheless, The Nielsen Norman Group advise that if you only conduct one kind of user research, you should pick qualitative usability testing, since a small sample size can yield many cost- and project-saving insights. Always treat users and their data ethically. Finally, remember the importance of complementing qualitative methods with quantitative ones: You gain insights from the former; you test those using the latter.

Learn More about Qualitative Research

Take our course on User Research to see how to get the most from qualitative research.

Read about the numerous considerations for qualitative research in this in-depth piece.

This blog discusses the importance of qualitative research , with tips.

Explore additional insights into qualitative research here .

Literature on Qualitative Research

Here’s the entire UX literature on Qualitative Research by the Interaction Design Foundation, collated in one place:

Learn more about Qualitative Research

Take a deep dive into Qualitative Research with our course User Research – Methods and Best Practices .

How do you plan to design a product or service that your users will love , if you don't know what they want in the first place? As a user experience designer, you shouldn't leave it to chance to design something outstanding; you should make the effort to understand your users and build on that knowledge from the outset. User research is the way to do this, and it can therefore be thought of as the largest part of user experience design .

In fact, user research is often the first step of a UX design process—after all, you cannot begin to design a product or service without first understanding what your users want! As you gain the skills required, and learn about the best practices in user research, you’ll get first-hand knowledge of your users and be able to design the optimal product—one that’s truly relevant for your users and, subsequently, outperforms your competitors’ .

This course will give you insights into the most essential qualitative research methods around and will teach you how to put them into practice in your design work. You’ll also have the opportunity to embark on three practical projects where you can apply what you’ve learned to carry out user research in the real world . You’ll learn details about how to plan user research projects and fit them into your own work processes in a way that maximizes the impact your research can have on your designs. On top of that, you’ll gain practice with different methods that will help you analyze the results of your research and communicate your findings to your clients and stakeholders—workshops, user journeys and personas, just to name a few!

By the end of the course, you’ll have not only a Course Certificate but also three case studies to add to your portfolio. And remember, a portfolio with engaging case studies is invaluable if you are looking to break into a career in UX design or user research!

We believe you should learn from the best, so we’ve gathered a team of experts to help teach this course alongside our own course instructors. That means you’ll meet a new instructor in each of the lessons on research methods who is an expert in their field—we hope you enjoy what they have in store for you!

All open-source articles on Qualitative Research

How to do a thematic analysis of user interviews.

topic for research qualitative

  • 1.2k shares
  • 3 years ago

How to Visualize Your Qualitative User Research Results for Maximum Impact

topic for research qualitative

  • 2 years ago

Creating Personas from User Research Results

topic for research qualitative

Best Practices for Qualitative User Research

topic for research qualitative

Card Sorting

topic for research qualitative

Contextual Interviews and How to Handle Them

topic for research qualitative

Understand the User’s Perspective through Research for Mobile UX

topic for research qualitative

  • 10 mths ago

Ethnography

7 simple ways to get better results from ethnographic research.

topic for research qualitative

Semi-structured qualitative studies

Pros and cons of conducting user interviews.

topic for research qualitative

Workshops to Establish Empathy and Understanding from User Research Results

topic for research qualitative

How to Moderate User Interviews

topic for research qualitative

  • 4 years ago

Question Everything

topic for research qualitative

Adding Quality to Your Design Research with an SSQS Checklist

topic for research qualitative

  • 8 years ago

Open Access—Link to us!

We believe in Open Access and the  democratization of knowledge . Unfortunately, world-class educational materials such as this page are normally hidden behind paywalls or in expensive textbooks.

If you want this to change , cite this page , link to us, or join us to help us democratize design knowledge !

Privacy Settings

Our digital services use necessary tracking technologies, including third-party cookies, for security, functionality, and to uphold user rights. Optional cookies offer enhanced features, and analytics.

Experience the full potential of our site that remembers your preferences and supports secure sign-in.

Governs the storage of data necessary for maintaining website security, user authentication, and fraud prevention mechanisms.

Enhanced Functionality

Saves your settings and preferences, like your location, for a more personalized experience.

Referral Program

We use cookies to enable our referral program, giving you and your friends discounts.

Error Reporting

We share user ID with Bugsnag and NewRelic to help us track errors and fix issues.

Optimize your experience by allowing us to monitor site usage. You’ll enjoy a smoother, more personalized journey without compromising your privacy.

Analytics Storage

Collects anonymous data on how you navigate and interact, helping us make informed improvements.

Differentiates real visitors from automated bots, ensuring accurate usage data and improving your website experience.

Lets us tailor your digital ads to match your interests, making them more relevant and useful to you.

Advertising Storage

Stores information for better-targeted advertising, enhancing your online ad experience.

Personalization Storage

Permits storing data to personalize content and ads across Google services based on user behavior, enhancing overall user experience.

Advertising Personalization

Allows for content and ad personalization across Google services based on user behavior. This consent enhances user experiences.

Enables personalizing ads based on user data and interactions, allowing for more relevant advertising experiences across Google services.

Receive more relevant advertisements by sharing your interests and behavior with our trusted advertising partners.

Enables better ad targeting and measurement on Meta platforms, making ads you see more relevant.

Allows for improved ad effectiveness and measurement through Meta’s Conversions API, ensuring privacy-compliant data sharing.

LinkedIn Insights

Tracks conversions, retargeting, and web analytics for LinkedIn ad campaigns, enhancing ad relevance and performance.

LinkedIn CAPI

Enhances LinkedIn advertising through server-side event tracking, offering more accurate measurement and personalization.

Google Ads Tag

Tracks ad performance and user engagement, helping deliver ads that are most useful to you.

Share the knowledge!

Share this content on:

or copy link

Cite according to academic standards

Simply copy and paste the text below into your bibliographic reference list, onto your blog, or anywhere else. You can also just hyperlink to this page.

New to UX Design? We’re Giving You a Free ebook!

The Basics of User Experience Design

Download our free ebook The Basics of User Experience Design to learn about core concepts of UX design.

In 9 chapters, we’ll cover: conducting user interviews, design thinking, interaction design, mobile UX design, usability, UX research, and many more!

Thesis Helpers

topic for research qualitative

Find the best tips and advice to improve your writing. Or, have a top expert write your paper.

202 Best Choice Qualitative Research Topics for Students 2023

qualitative research topics

As a college student, you’ll always encounter a series of essays to write while in school. These essays will always be of different types, and they’ll include research essays. There are two important things to know when embarking on research paper writing. First, you have to understand if your research work is to be quantitative or qualitative.

For qualitative research writing, you’ll be required to go through a fundamental research process which entails gathering raw and primary information through field research which can either be done through interviews, surveys, observations, or through any other way of harnessing raw data.

There are so many research topics to look into when preparing for your essay writing. Among these are some of the qualitative research topics ideas to look out for.

Examples of Qualitative Research Topics

There is a wide variety of what qualitative research can cover. Below you’ll find a qualitative research topics list with some initial ideas that can get you started.

  • How Social media is affecting the physical social engagement of Teenagers in Urban areas
  • Health benefits of treating depression with medication and some of them realize results
  • The efficiency of Peer educators in creating social awareness on social and health issues
  • Understanding the effects of Gender-Based Violence (GBV) in rural areas and how this negatively impacts women in such areas
  • Challenges of the sexual reproductive health of child brides and how this can be controlled
  • Social investigation into the cause of dropping out of the school of teenagers and young adults and some of the ways through which it can be addressed
  • Academic pursuit: is it deteriorating in Third World countries
  • Benefits of engaging in social activities to depressed people and those struggling with certain mental health challenges
  • Understanding the learning challenges of dyslexic children and progressive ways to administer help to them
  • A questioning of the stigma associated with cerebral palsy
  • The social implications of living with disabilities
  • How ableism affects disabled people in our society
  • Understanding the benefits and promotion of feminist values in rural areas
  • The need to promote free education across every learning environment
  • Investigating the root causes of food insecurities in low-income neighborhoods
  • Understanding the challenges of housing insecurity and food insecurity
  • Displacement and its accompanying effects: a look into the mental health of homeless people
  • How culture contributes to female harm in the society
  • Socioeconomic benefits of free education in our society
  • Understanding the intricacies of food banks in low-income neighborhoods
  • How food insecurity causes children to perform poorly in school
  • The effects of alcohol on college students
  • Drugs & Substance: which do young adults abuse more
  • The causes of child labor and how to mitigate against such practices
  • Educational challenges on children in rural areas and ways to proffer help
  • Benefits of Pro Bono services to the less privileged
  • How Pro Bono legal aids improve the justice system
  • Understanding the stigma of living with disabilities
  • Causes of the stigma that surrounds certain health challenges

Qualitative Nursing Research Topics

Even while your area of specialization in college is in medicine or health care, you’ll still be required to carry out research writing. If your specialization is in nursing, there is still research to embark on. Because nursing itself as a field of study touches across a lot of medical and health care issues which requires research to be paid attention to and brought relevance to. Here are some qualitative research topics examples on nursing to look into.

  • How to administer care to patients with Dyslexia
  • How to help patients with mental disorders
  • Signs and Symptoms of autism and how to extend help to these patients
  • How to identify Alzheimer’s in older patients
  • Understanding how to deal with pregnant women and emergencies
  • Administering antenatal care to pregnant women
  • Patient care in psychiatric units and a look into that
  • Identifying and treating Alzheimer’s
  • Basics of patient care
  • Difference between workloads of ICU nurses and OR nurses
  • Care for hypertensive patients with diabetes
  • First aid treatments for gun victims
  • Pros & cons of nurses’ drug prescription
  • The role of nurses in rural healthcare services
  • Understanding care in nursing homes
  • Intensive care for visually and verbally impaired patients
  • Benefits of immunization in rural areas
  • Outlining and handling the side effects of the COVID-19 vaccine
  • Why compassion and sensitivity is important for nurses
  • The role of nurses and healthcare corporations
  • How nurses can handle cardiovascular challenges
  • Signs of Depression and anxiety in patients
  • How to take care of people with special needs
  • How to take care of elderly
  • How to administer care to survivors of female genital mutilation
  • How to assist rape survivors
  • Bipolar symptoms in young adults
  • How to curb drug abuse
  • Effective ways to carry out health outreach programs

Qualitative Research Topics in Education

While there are other topics specific to different other specifications, they all mostly spring up from education. There are so many issues and topics that pertain to the education system which allows for more research to be embarked on this aspect of learning. The one realistic and easy way to evaluate and improve the quality of education is through the carrying out of the research. Here are some good qualitative research topics in education.

  • Which learning style is efficient for autistic children
  • Importance of mental health education in the school curriculum
  • The importance of computer literacy
  • Learning condition of children in third world countries
  • Food insecurity and child education
  • How virtual learning affects high school students
  • Can students manipulate lockdown browsers?
  • Effects of alcoholism on education
  • Understanding adult learning
  • The need to encourage adult education
  • Impacts of computer literacy on education
  • Disadvantages of homeschooling
  • Importance of guidance and counseling in schools
  • Significance of school uniform to learning
  • How to improve oral learning in classrooms
  • The negative impacts of student loans
  • How to teach and improve the learning abilities of ADHD students
  • The importance of sign language learning
  • Impacts of the poor educational system
  • The need to include technology into the education system
  • How smartphones affect students academic performance in the academic system
  • Psychological impacts of student bullying
  • Developing connecting through virtual learning
  • Importance of research writing in schools
  • The need to improve educational learning for children in low-income neighborhoods
  • The importance of reading to preschoolers
  • Importance of social activities in schools
  • Ways to help children with learning disabilities to improve their learning
  • Easy ways to master foreign languages for students in high school.

Qualitative Research Topics in Political Science

Writing qualitative research also extends to the field of political sciences. Qualitative research is very important in the political field because it allows people to have a clearer understanding of the field as in most cases, it can easily become broad. Narrowing your research to specific topics will help you handle the research effectively. Here are some qualitative research topics lists in political science.

  • How COVID-19 impacts low-income neighborhoods
  • The need for the cancellation of student loans and not the suspension of student loans
  • Racism as a dividing factor in America
  • Segregation and racist laws
  • Effects of capitalism on America’s health system
  • Why healthcare in America should be free
  • The abortion regulation bill and its effects
  • What the return to office move says about American capitalism
  • The distinction between Liberalism and Conservatism and places where they merge
  • Understanding neoliberalism and how it impacts our activities in the society
  • COVID-19: Vaccines and treatments
  • The importance of independent judiciary and legislation to improve the American legal system
  • Understanding the effects of American incarceration
  • Carceral system in America and how it targets mostly people in minority groups
  • Understanding American foreign policy
  • The negative impacts of peace war in affected countries
  • A look into the dimensions of the American democracy
  • Classism, racism, colorism: understanding the different American ideologies
  • The need for the cancellation of the American carceral system
  • Dissecting the causes of the election crisis
  • The need for a free polling system to encourage free and fair voting practices
  • The challenges of Americans two-party system
  • The role of mass media in promoting and scrutinizing politics
  • Why America needs a multi-party system
  • The inclusion of black women in American politics
  • The need for representation in American politics
  • The negative impacts of misrepresentation
  • Addressing Police brutality in America
  • The role of feminism in enhancing American politics

Topics for Ethnography Qualitative Research

Carrying out Ethnographic research requires paying attention and studying society from a descriptive perspective. This form of research writing is usually useful in cultural anthropology. Practically, when you are writing ethnographic research, you’ll be required to carry out a series of research writings. One of the most important researches you’ll be embarking on which in turn becomes primarily beneficial to the essay is qualitative research. With qualitative research writing in ethnography, every single collected raw data is useful information to you that will enable you to pull through with your essay. Listed below are some qualitative research paper topics.

  • How does Sexual violence in rural areas affect the psychological well-being of the women and girls in such locality
  • Evaluating the role of parental care and the lack of it thereof in the lives of some foster kids
  • An insight into the primary causes of the swift migration happening from African to Europe
  • Examining the distinction between the Sharia laws applicable to Muslims abroad and those in African countries
  • Explain how political instability in certain countries is often the remote cause of the general instability that arises in any country.
  • The relationship between political and instability and migration
  • Exploring the link between violence against women and sex trafficking
  • Analyzing the socioeconomic impacts of instability on a nation
  • An overview of the rise of oral literature study in literature
  • The social implications of American confinement systems on individuals
  • What are the ways through which sororities impacts the lives of those within it
  • A study into the ways through which government enables homelessness
  • A study of the American society and how to reach it is in culture and history
  • Outlining some of the challenges of Muslims in Africa
  • Discussing the leniency of the practice of Islam in foreign spaces
  • A study into the importance of fraternities and sororities
  • How is the popular culture impacting the psyche of Americans
  • The impacts of westernization in human perception
  • How does literature contribute to change the world
  • Discussing the challenges transgender people undergo within and outside the LGBTQ+ community
  • How social media distorts the perception of reality
  • The role of the smartphone in our deteriorating attention span
  • Understanding culture and how it applies to different American groups
  • The importance of books in the lives of children in rural areas
  • How violence breeds housing and food insecurity
  • The role of capitalism in generating food insecurity
  • Understanding the effects of female genitalia mutilation in girls
  • How popular culture serves as an agent of social change
  • How male dominance breeds male violence

Qualitative Research Topics in Public Health

Even while within the public health sector, you’ll still be required to write qualitative research on your field of study. What this allows is that it gives you the much-needed insight into looking into relevant and crucial aspects of your field of specialty that might need the extra attention. Knowing this while writing research will enable you to broaden your understanding of the intricacies of your course of study as it allows you to gather information firsthand. Here are some research topics for qualitative research on public health.

  • The benefits of immunization in rural areas
  • Causes of water-borne diseases in such our society and how this can be mitigated against
  • The simple signs and symptoms on how to indicate high blood pressure in young people
  • The importance of antenatal care to every pregnant woman
  • Ways to create awareness for breast cancer
  • Barriers to clean hygiene in health centers
  • Understanding the health challenges of lack of drinkable water in a community
  • Prevalence of COVID and how to control its spread
  • Importance of nose masks in the times of Covid-19
  • Health insurance and how it benefits people
  • Importance of safe menstrual care for girls
  • How to control the widespread of Flu
  • Benefits of exercise to obese people
  • How to properly manage to live with Diabetes type II
  • Causes of malnutrition in young children
  • Control of the prevalence of drug and substance abuse
  • Prevention methods for COVID-19
  • The importance of contraceptives for sexually active teenagers
  • Why do teenagers need sex education and not complete abstinence
  • Poorly maintained public hospitals and their effects
  • The need to properly manage the source of our waste products disposal
  • Factors generating health issues in pregnant women
  • The importance of post-natal to nursing mothers
  • The need for the creation of health awareness in rural areas
  • The growing impacts of COVID-19 on the healthcare system
  • The health benefits of constant sanitation
  • Role of social distancing in limiting the cases of COVID-19 in the society
  • The difference between epidemic and pandemic
  • The role of finance in propagating an inclusive and efficient healthcare system.

Qualitative Research Topics in Project Management

Project management entails making plans, structuring, controlling, and proffering reliable ways for the carrying out of such plans to achieve desirable results or goals. The main focus of every form of project management writing is that it focuses on ways through which goals or results can be achieved while basing it on a given process. There are so many topics that are in line with project management. Here is a look into some of the easy qualitative research topics within this particular field of study.

  • The leading causes of underdevelopment in most sectors in the society and possible ways to mitigate against this.
  • The assessment of the contributing factors that lead to failed healthcare systems in rural areas
  • Understanding the challenges that often generate food insecurity and scarcity within a given locality
  • Plausible ways through which food insecurity can be handled within a given society
  • An investigation into the causes of increased child mortality cases in rural areas
  • Impacts of financial management in a country and how it benefits citizens
  • How to set up an operation pest control activity in a society
  • Investigation into the current cost of living in the society and how this is propagated by capitalism
  • The need to create a more inclusive healthcare system
  • The root causes of lack of medical insurance and possible ways to curb it.
  • The importance of health management in organizations and possible ways to ensure it
  • Procedure to encourage the building of health centers in underdeveloped areas
  • Promoting the growth and enhancement of management systems that ensure positive impacts on underserved areas
  • Analysis of the cost-effectiveness of manufacturing learning centers in urban areas
  • Evaluation of accommodation spaces in public nursing homes
  • Enhancing the living situation of charity homes and ways to ensure it
  • What is the benefit of building communication masts in rural areas
  • Efficient ways of regulating revenue distribution
  • Design system for building online regulated parking system
  • Design process and management of geolocators
  • How to ensure effective budget planning
  • The importance of budgeting systems and revenue regulatory systems in government sectors
  • Overview of budgeting and budget padding as a financial regulatory system.
  • The problem with healthcare construction projects in Louisiana
  • The role of strategy in enhancing business management
  • Student loan challenges faced by academic students in America
  • The importance of developing healthy customer-client relationships
  • Foreign policy and its impact on developing industrial complexes

Are you writing your college research essay and wondering about how to go about it and, at the same time, if it will require expert writing help? Look no further, for you can rest assured that there are professional research writing experts here that will provide you with quality but cheap essays that will get you high grades! Don’t hesitate to try it out if you are struggling.

Microeconomics Paper Topics

Make PhD experience your own

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

  • Privacy Policy

Buy Me a Coffee

Research Method

Home » Qualitative Research – Methods, Analysis Types and Guide

Qualitative Research – Methods, Analysis Types and Guide

Table of Contents

Qualitative Research

Qualitative Research

Qualitative research is a type of research methodology that focuses on exploring and understanding people’s beliefs, attitudes, behaviors, and experiences through the collection and analysis of non-numerical data. It seeks to answer research questions through the examination of subjective data, such as interviews, focus groups, observations, and textual analysis.

Qualitative research aims to uncover the meaning and significance of social phenomena, and it typically involves a more flexible and iterative approach to data collection and analysis compared to quantitative research. Qualitative research is often used in fields such as sociology, anthropology, psychology, and education.

Qualitative Research Methods

Types of Qualitative Research

Qualitative Research Methods are as follows:

One-to-One Interview

This method involves conducting an interview with a single participant to gain a detailed understanding of their experiences, attitudes, and beliefs. One-to-one interviews can be conducted in-person, over the phone, or through video conferencing. The interviewer typically uses open-ended questions to encourage the participant to share their thoughts and feelings. One-to-one interviews are useful for gaining detailed insights into individual experiences.

Focus Groups

This method involves bringing together a group of people to discuss a specific topic in a structured setting. The focus group is led by a moderator who guides the discussion and encourages participants to share their thoughts and opinions. Focus groups are useful for generating ideas and insights, exploring social norms and attitudes, and understanding group dynamics.

Ethnographic Studies

This method involves immersing oneself in a culture or community to gain a deep understanding of its norms, beliefs, and practices. Ethnographic studies typically involve long-term fieldwork and observation, as well as interviews and document analysis. Ethnographic studies are useful for understanding the cultural context of social phenomena and for gaining a holistic understanding of complex social processes.

Text Analysis

This method involves analyzing written or spoken language to identify patterns and themes. Text analysis can be quantitative or qualitative. Qualitative text analysis involves close reading and interpretation of texts to identify recurring themes, concepts, and patterns. Text analysis is useful for understanding media messages, public discourse, and cultural trends.

This method involves an in-depth examination of a single person, group, or event to gain an understanding of complex phenomena. Case studies typically involve a combination of data collection methods, such as interviews, observations, and document analysis, to provide a comprehensive understanding of the case. Case studies are useful for exploring unique or rare cases, and for generating hypotheses for further research.

Process of Observation

This method involves systematically observing and recording behaviors and interactions in natural settings. The observer may take notes, use audio or video recordings, or use other methods to document what they see. Process of observation is useful for understanding social interactions, cultural practices, and the context in which behaviors occur.

Record Keeping

This method involves keeping detailed records of observations, interviews, and other data collected during the research process. Record keeping is essential for ensuring the accuracy and reliability of the data, and for providing a basis for analysis and interpretation.

This method involves collecting data from a large sample of participants through a structured questionnaire. Surveys can be conducted in person, over the phone, through mail, or online. Surveys are useful for collecting data on attitudes, beliefs, and behaviors, and for identifying patterns and trends in a population.

Qualitative data analysis is a process of turning unstructured data into meaningful insights. It involves extracting and organizing information from sources like interviews, focus groups, and surveys. The goal is to understand people’s attitudes, behaviors, and motivations

Qualitative Research Analysis Methods

Qualitative Research analysis methods involve a systematic approach to interpreting and making sense of the data collected in qualitative research. Here are some common qualitative data analysis methods:

Thematic Analysis

This method involves identifying patterns or themes in the data that are relevant to the research question. The researcher reviews the data, identifies keywords or phrases, and groups them into categories or themes. Thematic analysis is useful for identifying patterns across multiple data sources and for generating new insights into the research topic.

Content Analysis

This method involves analyzing the content of written or spoken language to identify key themes or concepts. Content analysis can be quantitative or qualitative. Qualitative content analysis involves close reading and interpretation of texts to identify recurring themes, concepts, and patterns. Content analysis is useful for identifying patterns in media messages, public discourse, and cultural trends.

Discourse Analysis

This method involves analyzing language to understand how it constructs meaning and shapes social interactions. Discourse analysis can involve a variety of methods, such as conversation analysis, critical discourse analysis, and narrative analysis. Discourse analysis is useful for understanding how language shapes social interactions, cultural norms, and power relationships.

Grounded Theory Analysis

This method involves developing a theory or explanation based on the data collected. Grounded theory analysis starts with the data and uses an iterative process of coding and analysis to identify patterns and themes in the data. The theory or explanation that emerges is grounded in the data, rather than preconceived hypotheses. Grounded theory analysis is useful for understanding complex social phenomena and for generating new theoretical insights.

Narrative Analysis

This method involves analyzing the stories or narratives that participants share to gain insights into their experiences, attitudes, and beliefs. Narrative analysis can involve a variety of methods, such as structural analysis, thematic analysis, and discourse analysis. Narrative analysis is useful for understanding how individuals construct their identities, make sense of their experiences, and communicate their values and beliefs.

Phenomenological Analysis

This method involves analyzing how individuals make sense of their experiences and the meanings they attach to them. Phenomenological analysis typically involves in-depth interviews with participants to explore their experiences in detail. Phenomenological analysis is useful for understanding subjective experiences and for developing a rich understanding of human consciousness.

Comparative Analysis

This method involves comparing and contrasting data across different cases or groups to identify similarities and differences. Comparative analysis can be used to identify patterns or themes that are common across multiple cases, as well as to identify unique or distinctive features of individual cases. Comparative analysis is useful for understanding how social phenomena vary across different contexts and groups.

Applications of Qualitative Research

Qualitative research has many applications across different fields and industries. Here are some examples of how qualitative research is used:

  • Market Research: Qualitative research is often used in market research to understand consumer attitudes, behaviors, and preferences. Researchers conduct focus groups and one-on-one interviews with consumers to gather insights into their experiences and perceptions of products and services.
  • Health Care: Qualitative research is used in health care to explore patient experiences and perspectives on health and illness. Researchers conduct in-depth interviews with patients and their families to gather information on their experiences with different health care providers and treatments.
  • Education: Qualitative research is used in education to understand student experiences and to develop effective teaching strategies. Researchers conduct classroom observations and interviews with students and teachers to gather insights into classroom dynamics and instructional practices.
  • Social Work : Qualitative research is used in social work to explore social problems and to develop interventions to address them. Researchers conduct in-depth interviews with individuals and families to understand their experiences with poverty, discrimination, and other social problems.
  • Anthropology : Qualitative research is used in anthropology to understand different cultures and societies. Researchers conduct ethnographic studies and observe and interview members of different cultural groups to gain insights into their beliefs, practices, and social structures.
  • Psychology : Qualitative research is used in psychology to understand human behavior and mental processes. Researchers conduct in-depth interviews with individuals to explore their thoughts, feelings, and experiences.
  • Public Policy : Qualitative research is used in public policy to explore public attitudes and to inform policy decisions. Researchers conduct focus groups and one-on-one interviews with members of the public to gather insights into their perspectives on different policy issues.

How to Conduct Qualitative Research

Here are some general steps for conducting qualitative research:

  • Identify your research question: Qualitative research starts with a research question or set of questions that you want to explore. This question should be focused and specific, but also broad enough to allow for exploration and discovery.
  • Select your research design: There are different types of qualitative research designs, including ethnography, case study, grounded theory, and phenomenology. You should select a design that aligns with your research question and that will allow you to gather the data you need to answer your research question.
  • Recruit participants: Once you have your research question and design, you need to recruit participants. The number of participants you need will depend on your research design and the scope of your research. You can recruit participants through advertisements, social media, or through personal networks.
  • Collect data: There are different methods for collecting qualitative data, including interviews, focus groups, observation, and document analysis. You should select the method or methods that align with your research design and that will allow you to gather the data you need to answer your research question.
  • Analyze data: Once you have collected your data, you need to analyze it. This involves reviewing your data, identifying patterns and themes, and developing codes to organize your data. You can use different software programs to help you analyze your data, or you can do it manually.
  • Interpret data: Once you have analyzed your data, you need to interpret it. This involves making sense of the patterns and themes you have identified, and developing insights and conclusions that answer your research question. You should be guided by your research question and use your data to support your conclusions.
  • Communicate results: Once you have interpreted your data, you need to communicate your results. This can be done through academic papers, presentations, or reports. You should be clear and concise in your communication, and use examples and quotes from your data to support your findings.

Examples of Qualitative Research

Here are some real-time examples of qualitative research:

  • Customer Feedback: A company may conduct qualitative research to understand the feedback and experiences of its customers. This may involve conducting focus groups or one-on-one interviews with customers to gather insights into their attitudes, behaviors, and preferences.
  • Healthcare : A healthcare provider may conduct qualitative research to explore patient experiences and perspectives on health and illness. This may involve conducting in-depth interviews with patients and their families to gather information on their experiences with different health care providers and treatments.
  • Education : An educational institution may conduct qualitative research to understand student experiences and to develop effective teaching strategies. This may involve conducting classroom observations and interviews with students and teachers to gather insights into classroom dynamics and instructional practices.
  • Social Work: A social worker may conduct qualitative research to explore social problems and to develop interventions to address them. This may involve conducting in-depth interviews with individuals and families to understand their experiences with poverty, discrimination, and other social problems.
  • Anthropology : An anthropologist may conduct qualitative research to understand different cultures and societies. This may involve conducting ethnographic studies and observing and interviewing members of different cultural groups to gain insights into their beliefs, practices, and social structures.
  • Psychology : A psychologist may conduct qualitative research to understand human behavior and mental processes. This may involve conducting in-depth interviews with individuals to explore their thoughts, feelings, and experiences.
  • Public Policy: A government agency or non-profit organization may conduct qualitative research to explore public attitudes and to inform policy decisions. This may involve conducting focus groups and one-on-one interviews with members of the public to gather insights into their perspectives on different policy issues.

Purpose of Qualitative Research

The purpose of qualitative research is to explore and understand the subjective experiences, behaviors, and perspectives of individuals or groups in a particular context. Unlike quantitative research, which focuses on numerical data and statistical analysis, qualitative research aims to provide in-depth, descriptive information that can help researchers develop insights and theories about complex social phenomena.

Qualitative research can serve multiple purposes, including:

  • Exploring new or emerging phenomena : Qualitative research can be useful for exploring new or emerging phenomena, such as new technologies or social trends. This type of research can help researchers develop a deeper understanding of these phenomena and identify potential areas for further study.
  • Understanding complex social phenomena : Qualitative research can be useful for exploring complex social phenomena, such as cultural beliefs, social norms, or political processes. This type of research can help researchers develop a more nuanced understanding of these phenomena and identify factors that may influence them.
  • Generating new theories or hypotheses: Qualitative research can be useful for generating new theories or hypotheses about social phenomena. By gathering rich, detailed data about individuals’ experiences and perspectives, researchers can develop insights that may challenge existing theories or lead to new lines of inquiry.
  • Providing context for quantitative data: Qualitative research can be useful for providing context for quantitative data. By gathering qualitative data alongside quantitative data, researchers can develop a more complete understanding of complex social phenomena and identify potential explanations for quantitative findings.

When to use Qualitative Research

Here are some situations where qualitative research may be appropriate:

  • Exploring a new area: If little is known about a particular topic, qualitative research can help to identify key issues, generate hypotheses, and develop new theories.
  • Understanding complex phenomena: Qualitative research can be used to investigate complex social, cultural, or organizational phenomena that are difficult to measure quantitatively.
  • Investigating subjective experiences: Qualitative research is particularly useful for investigating the subjective experiences of individuals or groups, such as their attitudes, beliefs, values, or emotions.
  • Conducting formative research: Qualitative research can be used in the early stages of a research project to develop research questions, identify potential research participants, and refine research methods.
  • Evaluating interventions or programs: Qualitative research can be used to evaluate the effectiveness of interventions or programs by collecting data on participants’ experiences, attitudes, and behaviors.

Characteristics of Qualitative Research

Qualitative research is characterized by several key features, including:

  • Focus on subjective experience: Qualitative research is concerned with understanding the subjective experiences, beliefs, and perspectives of individuals or groups in a particular context. Researchers aim to explore the meanings that people attach to their experiences and to understand the social and cultural factors that shape these meanings.
  • Use of open-ended questions: Qualitative research relies on open-ended questions that allow participants to provide detailed, in-depth responses. Researchers seek to elicit rich, descriptive data that can provide insights into participants’ experiences and perspectives.
  • Sampling-based on purpose and diversity: Qualitative research often involves purposive sampling, in which participants are selected based on specific criteria related to the research question. Researchers may also seek to include participants with diverse experiences and perspectives to capture a range of viewpoints.
  • Data collection through multiple methods: Qualitative research typically involves the use of multiple data collection methods, such as in-depth interviews, focus groups, and observation. This allows researchers to gather rich, detailed data from multiple sources, which can provide a more complete picture of participants’ experiences and perspectives.
  • Inductive data analysis: Qualitative research relies on inductive data analysis, in which researchers develop theories and insights based on the data rather than testing pre-existing hypotheses. Researchers use coding and thematic analysis to identify patterns and themes in the data and to develop theories and explanations based on these patterns.
  • Emphasis on researcher reflexivity: Qualitative research recognizes the importance of the researcher’s role in shaping the research process and outcomes. Researchers are encouraged to reflect on their own biases and assumptions and to be transparent about their role in the research process.

Advantages of Qualitative Research

Qualitative research offers several advantages over other research methods, including:

  • Depth and detail: Qualitative research allows researchers to gather rich, detailed data that provides a deeper understanding of complex social phenomena. Through in-depth interviews, focus groups, and observation, researchers can gather detailed information about participants’ experiences and perspectives that may be missed by other research methods.
  • Flexibility : Qualitative research is a flexible approach that allows researchers to adapt their methods to the research question and context. Researchers can adjust their research methods in real-time to gather more information or explore unexpected findings.
  • Contextual understanding: Qualitative research is well-suited to exploring the social and cultural context in which individuals or groups are situated. Researchers can gather information about cultural norms, social structures, and historical events that may influence participants’ experiences and perspectives.
  • Participant perspective : Qualitative research prioritizes the perspective of participants, allowing researchers to explore subjective experiences and understand the meanings that participants attach to their experiences.
  • Theory development: Qualitative research can contribute to the development of new theories and insights about complex social phenomena. By gathering rich, detailed data and using inductive data analysis, researchers can develop new theories and explanations that may challenge existing understandings.
  • Validity : Qualitative research can offer high validity by using multiple data collection methods, purposive and diverse sampling, and researcher reflexivity. This can help ensure that findings are credible and trustworthy.

Limitations of Qualitative Research

Qualitative research also has some limitations, including:

  • Subjectivity : Qualitative research relies on the subjective interpretation of researchers, which can introduce bias into the research process. The researcher’s perspective, beliefs, and experiences can influence the way data is collected, analyzed, and interpreted.
  • Limited generalizability: Qualitative research typically involves small, purposive samples that may not be representative of larger populations. This limits the generalizability of findings to other contexts or populations.
  • Time-consuming: Qualitative research can be a time-consuming process, requiring significant resources for data collection, analysis, and interpretation.
  • Resource-intensive: Qualitative research may require more resources than other research methods, including specialized training for researchers, specialized software for data analysis, and transcription services.
  • Limited reliability: Qualitative research may be less reliable than quantitative research, as it relies on the subjective interpretation of researchers. This can make it difficult to replicate findings or compare results across different studies.
  • Ethics and confidentiality: Qualitative research involves collecting sensitive information from participants, which raises ethical concerns about confidentiality and informed consent. Researchers must take care to protect the privacy and confidentiality of participants and obtain informed consent.

Also see Research Methods

About the author

' src=

Muhammad Hassan

Researcher, Academic Writer, Web developer

You may also like

Questionnaire

Questionnaire – Definition, Types, and Examples

Case Study Research

Case Study – Methods, Examples and Guide

Observational Research

Observational Research – Methods and Guide

Quantitative Research

Quantitative Research – Methods, Types and...

Qualitative Research Methods

Qualitative Research Methods

Explanatory Research

Explanatory Research – Types, Methods, Guide

Have a language expert improve your writing

Run a free plagiarism check in 10 minutes, automatically generate references for free.

  • Knowledge Base
  • Methodology
  • What Is Qualitative Research? | Methods & Examples

What Is Qualitative Research? | Methods & Examples

Published on 4 April 2022 by Pritha Bhandari . Revised on 30 January 2023.

Qualitative research involves collecting and analysing non-numerical data (e.g., text, video, or audio) to understand concepts, opinions, or experiences. It can be used to gather in-depth insights into a problem or generate new ideas for research.

Qualitative research is the opposite of quantitative research , which involves collecting and analysing numerical data for statistical analysis.

Qualitative research is commonly used in the humanities and social sciences, in subjects such as anthropology, sociology, education, health sciences, and history.

  • How does social media shape body image in teenagers?
  • How do children and adults interpret healthy eating in the UK?
  • What factors influence employee retention in a large organisation?
  • How is anxiety experienced around the world?
  • How can teachers integrate social issues into science curriculums?

Table of contents

Approaches to qualitative research, qualitative research methods, qualitative data analysis, advantages of qualitative research, disadvantages of qualitative research, frequently asked questions about qualitative research.

Qualitative research is used to understand how people experience the world. While there are many approaches to qualitative research, they tend to be flexible and focus on retaining rich meaning when interpreting data.

Common approaches include grounded theory, ethnography, action research, phenomenological research, and narrative research. They share some similarities, but emphasise different aims and perspectives.

Prevent plagiarism, run a free check.

Each of the research approaches involve using one or more data collection methods . These are some of the most common qualitative methods:

  • Observations: recording what you have seen, heard, or encountered in detailed field notes.
  • Interviews:  personally asking people questions in one-on-one conversations.
  • Focus groups: asking questions and generating discussion among a group of people.
  • Surveys : distributing questionnaires with open-ended questions.
  • Secondary research: collecting existing data in the form of texts, images, audio or video recordings, etc.
  • You take field notes with observations and reflect on your own experiences of the company culture.
  • You distribute open-ended surveys to employees across all the company’s offices by email to find out if the culture varies across locations.
  • You conduct in-depth interviews with employees in your office to learn about their experiences and perspectives in greater detail.

Qualitative researchers often consider themselves ‘instruments’ in research because all observations, interpretations and analyses are filtered through their own personal lens.

For this reason, when writing up your methodology for qualitative research, it’s important to reflect on your approach and to thoroughly explain the choices you made in collecting and analysing the data.

Qualitative data can take the form of texts, photos, videos and audio. For example, you might be working with interview transcripts, survey responses, fieldnotes, or recordings from natural settings.

Most types of qualitative data analysis share the same five steps:

  • Prepare and organise your data. This may mean transcribing interviews or typing up fieldnotes.
  • Review and explore your data. Examine the data for patterns or repeated ideas that emerge.
  • Develop a data coding system. Based on your initial ideas, establish a set of codes that you can apply to categorise your data.
  • Assign codes to the data. For example, in qualitative survey analysis, this may mean going through each participant’s responses and tagging them with codes in a spreadsheet. As you go through your data, you can create new codes to add to your system if necessary.
  • Identify recurring themes. Link codes together into cohesive, overarching themes.

There are several specific approaches to analysing qualitative data. Although these methods share similar processes, they emphasise different concepts.

Qualitative research often tries to preserve the voice and perspective of participants and can be adjusted as new research questions arise. Qualitative research is good for:

  • Flexibility

The data collection and analysis process can be adapted as new ideas or patterns emerge. They are not rigidly decided beforehand.

  • Natural settings

Data collection occurs in real-world contexts or in naturalistic ways.

  • Meaningful insights

Detailed descriptions of people’s experiences, feelings and perceptions can be used in designing, testing or improving systems or products.

  • Generation of new ideas

Open-ended responses mean that researchers can uncover novel problems or opportunities that they wouldn’t have thought of otherwise.

Researchers must consider practical and theoretical limitations in analysing and interpreting their data. Qualitative research suffers from:

  • Unreliability

The real-world setting often makes qualitative research unreliable because of uncontrolled factors that affect the data.

  • Subjectivity

Due to the researcher’s primary role in analysing and interpreting data, qualitative research cannot be replicated . The researcher decides what is important and what is irrelevant in data analysis, so interpretations of the same data can vary greatly.

  • Limited generalisability

Small samples are often used to gather detailed data about specific contexts. Despite rigorous analysis procedures, it is difficult to draw generalisable conclusions because the data may be biased and unrepresentative of the wider population .

  • Labour-intensive

Although software can be used to manage and record large amounts of text, data analysis often has to be checked or performed manually.

Quantitative research deals with numbers and statistics, while qualitative research deals with words and meanings.

Quantitative methods allow you to test a hypothesis by systematically collecting and analysing data, while qualitative methods allow you to explore ideas and experiences in depth.

There are five common approaches to qualitative research :

  • Grounded theory involves collecting data in order to develop new theories.
  • Ethnography involves immersing yourself in a group or organisation to understand its culture.
  • Narrative research involves interpreting stories to understand how people make sense of their experiences and perceptions.
  • Phenomenological research involves investigating phenomena through people’s lived experiences.
  • Action research links theory and practice in several cycles to drive innovative changes.

Data collection is the systematic process by which observations or measurements are gathered in research. It is used in many different contexts by academics, governments, businesses, and other organisations.

There are various approaches to qualitative data analysis , but they all share five steps in common:

  • Prepare and organise your data.
  • Review and explore your data.
  • Develop a data coding system.
  • Assign codes to the data.
  • Identify recurring themes.

The specifics of each step depend on the focus of the analysis. Some common approaches include textual analysis , thematic analysis , and discourse analysis .

Cite this Scribbr article

If you want to cite this source, you can copy and paste the citation or click the ‘Cite this Scribbr article’ button to automatically add the citation to our free Reference Generator.

Bhandari, P. (2023, January 30). What Is Qualitative Research? | Methods & Examples. Scribbr. Retrieved 15 April 2024, from https://www.scribbr.co.uk/research-methods/introduction-to-qualitative-research/

Is this article helpful?

Pritha Bhandari

Pritha Bhandari

ct-logo

189+ Most Exciting Qualitative Research Topics For Students

Researchers conduct qualitative studies to gain a holistic understanding of the topic under investigation. Analyzing qualitative? Looking for the best qualitative research topics? 

If yes, you are here at the right place. We are discussing here all the topics in every field. Basically, qualitative research is the most valuable approach within the fields of social sciences, humanities, and various other fields. 

Qualitative research uses a wide array of methods such as interviews, focus groups, participant observation, content analysis, and case studies. Even among others, to gather and analyze non-numerical data. 

In this blog, we will explore the diverse, most interesting qualitative research topics, highlighting their importance. Whether you are a student, a scholar, or a practitioner in your field, these best qualitative research ideas are most helpful for you.

Must Read: 21 Ways To Get Good Grades In College

What Is Qualitative Research

Table of Contents

Qualitative research is a systematic and exploratory approach to research that focuses on understanding and interpreting the complexities of human experiences, behaviors, and phenomena. It aims to provide in-depth insights into the “how” and “why” of various issues by examining them in their natural settings and contexts. Unlike quantitative research, which primarily deals with numerical data and statistical analysis, qualitative research relies on non-numerical data such as interviews, observations, textual analysis, and participant narratives to uncover deeper meanings and patterns.

Key Characteristics Of Qualitative Research

These are the main features of Qualitative research. It is such as;

1. Subjective Understanding

Qualitative research is concerned with subjective aspects of human experiences, such as beliefs, emotions, values, and perceptions. It seeks to understand the world from the perspectives of the individuals being studied.

2. Contextual Exploration

Researchers immerse themselves in the context or environment in which the phenomenon of interest occurs. This contextual understanding is crucial for interpreting the findings accurately.

3. Flexibility

Qualitative research methods are flexible and adaptive, allowing researchers to adjust their approaches as they gain insights during the research process.

4. Small Sample Sizes

Qualitative studies often involve smaller samples compared to quantitative research, but they prioritize depth over breadth, aiming to gain a profound understanding of a particular group or issue.

5. Data Collection Techniques

Qualitative data is gathered through various techniques, including interviews, focus groups, participant observations, document analysis, and open-ended surveys. Researchers often use a combination of these methods to triangulate their findings.

6. Inductive Approach

Qualitative research typically employs an inductive approach, meaning that researchers develop theories or concepts based on the data they collect, rather than testing pre-existing hypotheses.

7. Rich and Detailed Data

The data collected in qualitative research is rich and descriptive, often involving transcripts of interviews, field notes, or coded textual data. Researchers analyze this data to identify themes, patterns, and relationships.

8 Great Tips On How To Choose Good Qualitative Research Topics

Here are some tips to help you select strong qualitative research topics:

How To Choose Good Qualitative Research Topics

1. Personal Interest and Passion: Start by considering what genuinely interests and excites you. Your enthusiasm for the topic will sustain your motivation throughout the research process.

2. Relevance: Ensure that your chosen topic is relevant to your field of study or the discipline you are working within. It should contribute to existing knowledge or address a meaningful research gap.

3. Research Gap Identification: Review relevant literature and research to identify gaps or areas where there is limited qualitative research. Look for unanswered questions or underexplored aspects of a particular subject.

4. Feasibility: Assess whether the topic is feasible within the scope of your research project. Consider factors like available time, resources, and access to potential participants or data sources.

5. Clarity and Specificity: Your research topic should be clear, specific, and well-defined. Avoid overly broad topics that are difficult to explore in depth. Narrow it down to a manageable focus.

6. Significance: Ask yourself why your research topic matters. Consider the potential implications and applications of your findings. How might your research contribute to understanding, policy, or practice?

7. Originality: Aim for a unique angle or perspective on the topic. While you can build on existing research, strive to offer a fresh viewpoint or new insights.

8. Researchable : Ensure that your topic is researchable using qualitative methods. It should allow you to collect relevant data and answer research questions effectively.

137+ Most Exciting Qualitative Research Topics For All Students 

These are The following best qualitative research topics are given below for the students. 

Qualitative Research Topics In Health and Medicine

  • Experiences of healthcare workers during the COVID-19 pandemic.
  • Perceptions of alternative medicine among cancer patients.
  • Coping mechanisms of individuals with chronic illnesses.
  • The impact of telemedicine on patient-doctor relationships.
  • Barriers to mental health treatment-seeking among minority populations.
  • Qualitative analysis of patient experiences with organ transplantation.
  • Decision-making processes of families regarding end-of-life care.

Qualitative Research Topics In Education

  • The role of parental involvement in student academic achievement.
  • Teacher perceptions of remote learning during a pandemic.
  • Peer influence on academic motivation and performance.
  • Exploring the experiences of homeschooling families.
  • The impact of technology on the classroom environment.
  • Factors influencing student dropout rates in higher education.

Qualitative Research Topics In Psychology and Mental Health

  • Understanding the stigma associated with seeking therapy.
  • Experiences of individuals living with anxiety disorders.
  • Perceptions of body image among adolescents.
  • Coping strategies of survivors of traumatic events.
  • The impact of social support on mental health recovery.
  • Narratives of individuals with eating disorders.

Qualitative Research Topics In Sociology and Culture

  • Experiences of immigrants in adapting to a new culture.
  • The role of social media in shaping cultural identities.
  • Perceptions of police-community relations in marginalized communities.
  • Gender dynamics in the workplace and career progression.
  • Qualitative analysis of online dating experiences.
  • Narratives of LGBTQ+ individuals coming out to their families.

Qualitative Research Topics In Technology and Society

  • User experiences with augmented reality applications.
  • Perceptions of online privacy and data security.
  • The impact of social media on political activism.
  • Ethical considerations in artificial intelligence development.
  • Qualitative analysis of online gaming communities.
  • Experiences of individuals participating in virtual reality environments.

Qualitative Research Topics In Environmental Studies

  • Public perceptions of climate change and environmental policies.
  • Experiences of individuals involved in sustainable living practices.
  • Qualitative analysis of environmental activism movements.
  • Community responses to natural disasters and climate change.
  • Perspectives on wildlife conservation efforts.

Qualitative Research Topics In Business and Economics

  • Qualitative analysis of consumer behavior and brand loyalty.
  • Entrepreneurial experiences of women in male-dominated industries.
  • Factors influencing small business success or failure.
  • Corporate social responsibility and its impact on consumer trust.
  • Experiences of employees in remote work settings.

Qualitative Research Topics In Politics and Governance

  • Perceptions of voter suppression and electoral integrity.
  • Experiences of political activists in grassroots movements.
  • The role of social media in shaping political discourse.
  • Narratives of individuals involved in civil rights movements.
  • Qualitative analysis of government responses to crises.

Qualitative Research Topics In Family and Relationships

  • Experiences of couples in long-distance relationships.
  • Parenting styles and their impact on child development.
  • Sibling dynamics and their influence on individual development.
  • Narratives of individuals in arranged marriages.
  • Experiences of single parents in raising their children.

Qualitative Research Topics In Art and Culture

  • Qualitative analysis of the impact of art therapy on mental health.
  • Experiences of artists in exploring social and political themes.
  • Perceptions of cultural appropriation in the arts.
  • Narratives of individuals involved in the hip-hop culture.
  • The role of art in preserving cultural heritage.

Qualitative Research Topics In Crime and Justice

  • Experiences of formerly incarcerated individuals reentering society.
  • Perceptions of racial profiling and police violence.
  • Qualitative analysis of restorative justice programs.
  • Narratives of victims of cyberbullying.
  • Perspectives on juvenile justice reform.

Qualitative Research Topics In Sports and Recreation

  • Experiences of athletes in overcoming career-threatening injuries.
  • The role of sports in building resilience among youth.
  • Perceptions of performance-enhancing drugs in professional sports.
  • Qualitative analysis of sports fandom and its impact on identity.
  • Narratives of individuals involved in adaptive sports.

Qualitative Research Topics In History and Heritage

  • Experiences of descendants of historical events or figures.
  • Perceptions of cultural preservation and heritage conservation.
  • Narratives of individuals connected to indigenous cultures.
  • The impact of oral history on preserving traditions.
  • Qualitative analysis of historical reenactment communities.

Qualitative Research Topics In Religion and Spirituality

  • Experiences of individuals who have undergone religious conversion.
  • Perceptions of spirituality and well-being.
  • The role of religion in shaping moral values and ethics.
  • Narratives of individuals who have left religious communities.
  • Qualitative analysis of interfaith dialogue and cooperation.

Qualitative Research Topics In Travel and Tourism

  • Experiences of solo travelers in foreign countries.
  • Perceptions of sustainable tourism practices.
  • Qualitative analysis of cultural immersion through travel.
  • Narratives of individuals on pilgrimages or spiritual journeys.
  • Experiences of individuals living in tourist destinations.

Qualitative Research Topics In Human Rights and Social Justice

  • Narratives of human rights activists in advocating for change.
  • Experiences of refugees and asylum seekers.
  • Perceptions of income inequality and wealth distribution.
  • Qualitative analysis of anti-discrimination campaigns.
  • Perspectives on global efforts to combat human trafficking.

Qualitative Research Topics In Aging and Gerontology

  • Experiences of individuals in assisted living facilities.
  • Perceptions of aging and quality of life in older adults.
  • Narratives of caregivers for elderly family members.
  • The impact of intergenerational relationships on well-being.
  • Qualitative analysis of end-of-life decisions and hospice care.

Qualitative Research Topics In Language and Communication

  • Experiences of individuals learning a second language.
  • Perceptions of non-verbal communication in cross-cultural interactions.
  • Narratives of people who communicate primarily through sign language.
  • The role of language in shaping identity and belonging.
  • Qualitative analysis of online communication in virtual communities.

Qualitative Research Topics In Media and Entertainment

  • Experiences of content creators in the digital media industry.
  • Perceptions of representation in the film and television industry.
  • The impact of music on emotional well-being and identity.
  • Narratives of individuals involved in fan communities.
  • Qualitative analysis of the effects of binge-watching on mental health.

Qualitative Research Topics In Ethics and Morality

  • Experiences of individuals faced with ethical dilemmas.
  • Perceptions of moral relativism and cultural differences.
  • Narratives of whistleblowers in exposing corporate misconduct.
  • The role of empathy in ethical decision-making.
  • Qualitative analysis of the ethics of artificial intelligence.

Qualitative Research Topics In Technology and Education

  • Experiences of teachers integrating technology in the classroom.
  • Perceptions of online learning and its effectiveness.
  • The impact of educational apps on student engagement.
  • Narratives of students with disabilities using assistive technology.
  • Qualitative analysis of the digital divide in education.

Qualitative Research Topics In Gender and Sexuality

  • Experiences of transgender individuals in transitioning.
  • Perceptions of gender roles and expectations.
  • Narratives of individuals in same-sex relationships.
  • The impact of intersectionality on experiences of gender and sexuality.
  • Qualitative analysis of gender-based violence and advocacy.

Qualitative Research Topics In Migration and Diaspora

  • Experiences of immigrants in maintaining cultural ties to their home country.
  • Perceptions of identity among second-generation immigrants.
  • Narratives of refugees resettling in new countries.
  • The role of diaspora communities in supporting homeland causes.
  • Qualitative analysis of immigration policies and their impact on families.

Qualitative Research Topics In Food and Nutrition

  • Experiences of individuals with specific dietary restrictions.
  • Perceptions of food sustainability and ethical consumption.
  • Narratives of people with eating disorders seeking recovery.
  • The role of food in cultural identity and traditions.
  • Qualitative analysis of food insecurity and hunger relief efforts.

Qualitative Research Topics In Urban Studies and Community Development

  • Experiences of residents in gentrifying neighborhoods.
  • Perceptions of community engagement and empowerment.
  • Narratives of individuals involved in urban farming initiatives.
  • The impact of housing policies on homelessness.
  • Qualitative analysis of neighborhood safety and crime prevention.

Qualitative Research Topics In Science and Technology Ethics

  • Experiences of scientists in navigating ethical dilemmas.
  • Perceptions of scientific responsibility in climate change research.
  • Narratives of whistleblowers in scientific misconduct cases.
  • The role of ethics in emerging technology development.
  • Qualitative analysis of the ethics of genetic engineering.

Qualitative Research Topics In Social Media and Online Communities

  • Experiences of individuals in online support groups.
  • Perceptions of social media’s influence on self-esteem.
  • Narratives of social media influencers and their impact.
  • The role of online communities in social and political movements.
  • Qualitative analysis of cyberbullying and online harassment.

Qualitative Research Topics in Daily Life

  • The Impact of Social Media on Personal Relationships and Well-being.
  • Exploring the Experience of Remote Work during the COVID-19 Pandemic.
  • Perceptions of Sustainable Living Practices Among Urban Dwellers.
  • Qualitative Analysis of Food Choices and Eating Habits in a Fast-paced Society.
  • Understanding the Motivations and Barriers to Physical Activity Among Adults.

Qualitative Research Topics for Students

  • Student Perceptions of Online Learning: Challenges and Opportunities.
  • Peer Pressure and Decision-making Among Adolescents.
  • Exploring the Transition from High School to College: Student Experiences.
  • The Role of Extracurricular Activities in Student Development.
  • Motivations and Challenges of Student Entrepreneurs in Starting Their Businesses.

Qualitative Research Topics for STEM Students

  • Qualitative Analysis of Ethical Dilemmas in Scientific Research.
  • Women in STEM: Barriers, Challenges, and Strategies for Success.
  • Understanding the Decision-making Process in Biomedical Research.
  • Qualitative Exploration of Team Dynamics in Engineering Projects.
  • Perceptions of Artificial Intelligence and Automation Among STEM Professionals.

Qualitative Research Titles Examples

  • “Voices of Resilience: Narratives of Cancer Survivors.”
  • “Exploring Cultural Identity Among Immigrant Communities.”
  • “From Addiction to Recovery: Life Stories of Former Substance Abusers.”
  • “Inside the Classroom: Student and Teacher Perspectives on Inclusive Education.”
  • “Navigating Caregiving: Experiences of Family Members Caring for Alzheimer’s Patients.”

Qualitative Research Topics in Education

  • Teacher Beliefs and Practices in Culturally Responsive Pedagogy.
  • Qualitative Study of Bullying Incidents in Elementary Schools.
  • Homeschooling: Parent and Student Perspectives on Alternative Education.
  • Evaluating the Impact of Technology Integration in Classroom Learning.
  • Parental Involvement in Early Childhood Education: A Qualitative Analysis.

Qualitative Research Topics for Nursing Students

  • Patient Experiences of Chronic Illness Management.
  • The Role of Empathy in Nursing Practice: A Qualitative Study.
  • Qualitative Exploration of End-of-Life Care Decision-making.
  • Perceptions of Nurse-Patient Communication in Intensive Care Units.
  • Nursing Burnout: Causes, Consequences, and Coping Strategies.

Qualitative Research Topics for Human Studies

  • Understanding the Impact of Climate Change on Vulnerable Communities.
  • The Role of Social Support in Mental Health Recovery.
  • Experiences of First-time Homebuyers in the Real Estate Market.
  • Exploring the Motivations and Challenges of Volunteering.
  • Narratives of Trauma Survivors: Coping and Resilience.

Qualitative Research Topics 2023

  • Emerging Trends in Remote Work: Employee Perspectives.
  • The Influence of Social Media on Political Engagement in the Post-COVID-19 Era.
  • Qualitative Study of Mental Health Stigma Reduction Campaigns.
  • Sustainability Practices in Business: Stakeholder Perceptions and Implementation.
  • Narratives of Long COVID: The Lived Experience of Survivors.

10 Major Differences Between Qualitative And Quantitative Research 

Here are the 10 best differences between qualitative and quantitative research:

Conclusion – Qualitative Research Topics 

Consequently, the selection of qualitative research topics is a critical phase in the journey of any researcher or student pursuing qualitative inquiry. The process of choosing the right topic involves a delicate balance of personal passion, research significance, feasibility, and ethical considerations. 

As we’ve discussed, it’s essential to choose a topic that not only resonates with your interests but also contributes to the broader academic or practical discourse. Qualitative research offers a unique lens through which to examine the complexities of human experiences, behaviors, and phenomena. 

It provides the opportunity to delve deep into the “how” and “why” of various subjects, offering nuanced insights that quantitative methods may not capture. Whether you are investigating personal narratives, cultural dynamics, educational practices, or social phenomena, qualitative research allows you to uncover the rich tapestry of human existence.

What is a good topic for qualitative research?

Self-esteem among people from low socioeconomic backgrounds. The advantages of online learning over physical learning.

What are the five topics of qualitative research?

These are biography, ethnography, phenomenology, grounded theory, and case study.

What is the easiest type of qualitative research?

Content analysis is possibly the most common and straightforward QDA method. At the simplest level, content analysis.

What are the 4 R’s of qualitative research?

Qualitative social research, whether conducted as ethnography, participant observation, or in situ interviewing, fares poorly when examined by the criteria of representativeness, reactivity, reliability, and replicability.

Similar Articles

How To Do Homework Fast

How To Do Homework Fast – 11 Tips To Do Homework Fast

Homework is one of the most important parts that have to be done by students. It has been around for…

Write assignment introduction

How to Write an Assignment Introduction – 6 Best Tips

In essence, the writing tasks in academic tenure students are an integral part of any curriculum. Whether in high school,…

Leave a Comment Cancel Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed .

Questions? Call us: 

Email: 

  • How it works
  • Testimonials

Essay Writing

  • Essay service
  • Essay writers
  • College essay service
  • Write my essay
  • Pay for essay
  • Essay topics

Term Paper Writing

  • Term paper service
  • Buy term papers
  • Term paper help
  • Term paper writers
  • College term papers
  • Write my term paper
  • Pay for term paper
  • Term paper topic

Research Paper Writing

  • Research paper service
  • Buy research paper
  • Research paper help
  • Research paper writers
  • College research papers
  • Write my research paper
  • Pay for research paper
  • Research paper topics

Dissertation Writing

  • Dissertation service
  • Buy dissertation
  • Dissertation help
  • Dissertation writers
  • College thesis
  • Write my dissertation
  • Pay for dissertation
  • Dissertation topics

Other Services

  • Custom writing services
  • Speech writing service
  • Movie review writing
  • Editing service
  • Assignment writing
  • Article writing service
  • Book report writing
  • Book review writing

Popular request:

Top 70 qualitative research topics to ace 2022.

November 16, 2020

There is no denying it; qualitative research topics are not as easy as ABC. To some, statistics is an enthralling subject while others may opt to clean the sea rather than sit in a statistics class. Millions of students around the globe face this crossroad. The task is further complicated by the fact that qualitative assignments deal with a cognitive analysis of data.

Qualitative Research Topics

If this is you, calm down. Our expert writers have already analyzed your problem and collated a list of 70 qualitative research paper topics for your inspiration. Keep your eyes peeled.

However, before we venture into our topic list, here is something you need to have at your fingertips;

What Is Qualitative Research?

It is the creative and investigative analysis of intangible and inexact data. The method is inductive in that the researcher codes the data during or after the collection. It is, therefore, necessary to have top-notch qualitative research topics for a first-class paper.

Qualitative Nursing Research Topics

  • How stress affects people’s behaviour
  • The efficacy of a particular medication to a patient
  • Environmental factors that necessitate quicker patient recovery
  • The feminist empiricism perspective of the nursing profession
  • How social processes influence patient behaviour
  • Unique attributes of a culture that determines a patient’s success rate

Qualitative Research Topics in Education

  • Ethnic and socioeconomic reasons for poor school attendance in developing countries
  • The efficiency of the teaching methods
  • Why most students perform poorly in sciences as compared to humanities
  • The number of students who pursue their college studies to the end
  • What is the level of academic preparedness of university students?
  • A case study on the victims of bullying in schools

Qualitative Research Topics Ideas

  • Correlation between Apple and Windows products
  • The advantages of online learning over physical learning
  • How have businesses transited into online digital marketing?
  • The 30 most travelled places in the world
  • Discuss on the rate at which the ozone layer is depleting
  • Can we detect and prevent natural disasters before they occur?

College Qualitative Research Topics List

  • How virtual reality worlds are transforming society
  • Is it possible to have the same education system throughout the whole world?
  • Evaluate the performance of mixed schools over single-gender schools
  • Is preschool education necessary for children under four years
  • The impact of unhealthy market completion on supply and demand
  • The role of parents in shaping their children’s morals

Qualitative Research Topics Examples

  • The impact of alcohol on a person’s normal behaviour
  • Self-esteem among people from low socioeconomic backgrounds
  • How often should one engage in sporting activities?
  • What influences the eating habits of children?
  • How to reduce the chances of contracting a viral disease
  • Management of depression among school-going children

Good Qualitative Research Topics

  • Effective therapy for patients recovering brain surgery
  • Influence of pop music on erratic youth behaviour
  • Approaches to improving maternal healthcare in developing countries
  • Possible solutions for alleviating pain during childbirth
  • Prevention measures against contracting coronavirus in crowded places
  • Working government policies on protocol observance

Research Topics For Qualitative Research

  • New ways of mitigating communicable diseases
  • Emerging trends in digital media
  • Worrying trends among the ageing population
  • The importance of quarantine during the spread of infectious diseases
  • How to promote social equity in patriarchal societies
  • Effective strategies that can help curb the problem of cyberbullying

Easy Qualitative Research Topics

  • The efficacy of homeschooling programs
  • Understanding the key roles of healthy eating habits
  • New ways of reaching out to the prospective market
  • Factoring in the dynamics of real estate investment
  • Latest newsgathering technologies and their effectiveness
  • The effects of developing introvert behaviour
  • Overcoming addictions through sharing with others
  • Creating a community of one people

Topics For Ethnography Qualitative Research

  • Transforming virtual ethnography into a modernized form
  • How to be close to each other yet so far away
  • Rethinking consumer appraisals and motivations
  • How can teachers develop a one-on-one relationship with their students
  • The place of social and academic practices in uplifting a society
  • Creating a centralized community using available resources

Qualitative Research Topics in Public Health

  • Strategies for promoting the health sector during the coronavirus pandemic
  • Effective obesity management strategies for the young
  • Ideas for quitting cigarettes and alcohol
  • Programs for community-based sanitization
  • Preventative methods for flu during cold seasons
  • Techniques of making eco-friendly facemasks
  • Positive ways of recovering from a loss
  • Means of achieving affordable healthcare in low-income societies

Qualitative Research Topics in Project Management

  • Ways of planning for a long-term project
  • Dealing with a backlash during a project implementation programme
  • Means of relieving pressure for tight project deadlines
  • Understanding the essence of time management in goal setting
  • Why managers should be flexible and apt in their decisions
  • Opportunities for the growth of management skills and techniques

You can never miss a qualitative research assignment. Therefore, use any of the examples of qualitative research topics above for your motivation. The issues should propel you to composing a top-rated qualitative research paper.

In case you are stuck, seek our quality and cheap writing help services 24/7. Order now!

topic for research qualitative

Take a break from writing.

Top academic experts are here for you.

  • How To Write An Autobiography Guideline And Useful Advice
  • 182 Best Classification Essay Topics To Learn And Write About
  • How To Manage Stress In College: Top Practical Tips  
  • How To Write A Narrative Essay: Definition, Tips, And A Step-by-Step Guide
  • How To Write Article Review Like Professional
  • Great Problem Solution Essay Topics
  • Creating Best Stanford Roommate Essay
  • Costco Essay – Best Writing Guide
  • How To Quote A Dialogue
  • Wonderful Expository Essay Topics
  • Research Paper Topics For 2020
  • Interesting Persuasive Essay Topics

Have a language expert improve your writing

Run a free plagiarism check in 10 minutes, generate accurate citations for free.

  • Knowledge Base

Methodology

  • Qualitative vs. Quantitative Research | Differences, Examples & Methods

Qualitative vs. Quantitative Research | Differences, Examples & Methods

Published on April 12, 2019 by Raimo Streefkerk . Revised on June 22, 2023.

When collecting and analyzing data, quantitative research deals with numbers and statistics, while qualitative research deals with words and meanings. Both are important for gaining different kinds of knowledge.

Common quantitative methods include experiments, observations recorded as numbers, and surveys with closed-ended questions.

Quantitative research is at risk for research biases including information bias , omitted variable bias , sampling bias , or selection bias . Qualitative research Qualitative research is expressed in words . It is used to understand concepts, thoughts or experiences. This type of research enables you to gather in-depth insights on topics that are not well understood.

Common qualitative methods include interviews with open-ended questions, observations described in words, and literature reviews that explore concepts and theories.

Table of contents

The differences between quantitative and qualitative research, data collection methods, when to use qualitative vs. quantitative research, how to analyze qualitative and quantitative data, other interesting articles, frequently asked questions about qualitative and quantitative research.

Quantitative and qualitative research use different research methods to collect and analyze data, and they allow you to answer different kinds of research questions.

Qualitative vs. quantitative research

Quantitative and qualitative data can be collected using various methods. It is important to use a data collection method that will help answer your research question(s).

Many data collection methods can be either qualitative or quantitative. For example, in surveys, observational studies or case studies , your data can be represented as numbers (e.g., using rating scales or counting frequencies) or as words (e.g., with open-ended questions or descriptions of what you observe).

However, some methods are more commonly used in one type or the other.

Quantitative data collection methods

  • Surveys :  List of closed or multiple choice questions that is distributed to a sample (online, in person, or over the phone).
  • Experiments : Situation in which different types of variables are controlled and manipulated to establish cause-and-effect relationships.
  • Observations : Observing subjects in a natural environment where variables can’t be controlled.

Qualitative data collection methods

  • Interviews : Asking open-ended questions verbally to respondents.
  • Focus groups : Discussion among a group of people about a topic to gather opinions that can be used for further research.
  • Ethnography : Participating in a community or organization for an extended period of time to closely observe culture and behavior.
  • Literature review : Survey of published works by other authors.

A rule of thumb for deciding whether to use qualitative or quantitative data is:

  • Use quantitative research if you want to confirm or test something (a theory or hypothesis )
  • Use qualitative research if you want to understand something (concepts, thoughts, experiences)

For most research topics you can choose a qualitative, quantitative or mixed methods approach . Which type you choose depends on, among other things, whether you’re taking an inductive vs. deductive research approach ; your research question(s) ; whether you’re doing experimental , correlational , or descriptive research ; and practical considerations such as time, money, availability of data, and access to respondents.

Quantitative research approach

You survey 300 students at your university and ask them questions such as: “on a scale from 1-5, how satisfied are your with your professors?”

You can perform statistical analysis on the data and draw conclusions such as: “on average students rated their professors 4.4”.

Qualitative research approach

You conduct in-depth interviews with 15 students and ask them open-ended questions such as: “How satisfied are you with your studies?”, “What is the most positive aspect of your study program?” and “What can be done to improve the study program?”

Based on the answers you get you can ask follow-up questions to clarify things. You transcribe all interviews using transcription software and try to find commonalities and patterns.

Mixed methods approach

You conduct interviews to find out how satisfied students are with their studies. Through open-ended questions you learn things you never thought about before and gain new insights. Later, you use a survey to test these insights on a larger scale.

It’s also possible to start with a survey to find out the overall trends, followed by interviews to better understand the reasons behind the trends.

Qualitative or quantitative data by itself can’t prove or demonstrate anything, but has to be analyzed to show its meaning in relation to the research questions. The method of analysis differs for each type of data.

Analyzing quantitative data

Quantitative data is based on numbers. Simple math or more advanced statistical analysis is used to discover commonalities or patterns in the data. The results are often reported in graphs and tables.

Applications such as Excel, SPSS, or R can be used to calculate things like:

  • Average scores ( means )
  • The number of times a particular answer was given
  • The correlation or causation between two or more variables
  • The reliability and validity of the results

Analyzing qualitative data

Qualitative data is more difficult to analyze than quantitative data. It consists of text, images or videos instead of numbers.

Some common approaches to analyzing qualitative data include:

  • Qualitative content analysis : Tracking the occurrence, position and meaning of words or phrases
  • Thematic analysis : Closely examining the data to identify the main themes and patterns
  • Discourse analysis : Studying how communication works in social contexts

If you want to know more about statistics , methodology , or research bias , make sure to check out some of our other articles with explanations and examples.

  • Chi square goodness of fit test
  • Degrees of freedom
  • Null hypothesis
  • Discourse analysis
  • Control groups
  • Mixed methods research
  • Non-probability sampling
  • Quantitative research
  • Inclusion and exclusion criteria

Research bias

  • Rosenthal effect
  • Implicit bias
  • Cognitive bias
  • Selection bias
  • Negativity bias
  • Status quo bias

Quantitative research deals with numbers and statistics, while qualitative research deals with words and meanings.

Quantitative methods allow you to systematically measure variables and test hypotheses . Qualitative methods allow you to explore concepts and experiences in more detail.

In mixed methods research , you use both qualitative and quantitative data collection and analysis methods to answer your research question .

The research methods you use depend on the type of data you need to answer your research question .

  • If you want to measure something or test a hypothesis , use quantitative methods . If you want to explore ideas, thoughts and meanings, use qualitative methods .
  • If you want to analyze a large amount of readily-available data, use secondary data. If you want data specific to your purposes with control over how it is generated, collect primary data.
  • If you want to establish cause-and-effect relationships between variables , use experimental methods. If you want to understand the characteristics of a research subject, use descriptive methods.

Data collection is the systematic process by which observations or measurements are gathered in research. It is used in many different contexts by academics, governments, businesses, and other organizations.

There are various approaches to qualitative data analysis , but they all share five steps in common:

  • Prepare and organize your data.
  • Review and explore your data.
  • Develop a data coding system.
  • Assign codes to the data.
  • Identify recurring themes.

The specifics of each step depend on the focus of the analysis. Some common approaches include textual analysis , thematic analysis , and discourse analysis .

A research project is an academic, scientific, or professional undertaking to answer a research question . Research projects can take many forms, such as qualitative or quantitative , descriptive , longitudinal , experimental , or correlational . What kind of research approach you choose will depend on your topic.

Cite this Scribbr article

If you want to cite this source, you can copy and paste the citation or click the “Cite this Scribbr article” button to automatically add the citation to our free Citation Generator.

Streefkerk, R. (2023, June 22). Qualitative vs. Quantitative Research | Differences, Examples & Methods. Scribbr. Retrieved April 17, 2024, from https://www.scribbr.com/methodology/qualitative-quantitative-research/

Is this article helpful?

Raimo Streefkerk

Raimo Streefkerk

Other students also liked, what is quantitative research | definition, uses & methods, what is qualitative research | methods & examples, mixed methods research | definition, guide & examples, what is your plagiarism score.

Advertisement

Advertisement

Toward a framework for selecting indicators of measuring sustainability and circular economy in the agri-food sector: a systematic literature review

  • LIFE CYCLE SUSTAINABILITY ASSESSMENT
  • Published: 02 March 2022

Cite this article

  • Cecilia Silvestri   ORCID: orcid.org/0000-0003-2528-601X 1 ,
  • Luca Silvestri   ORCID: orcid.org/0000-0002-6754-899X 2 ,
  • Michela Piccarozzi   ORCID: orcid.org/0000-0001-9717-9462 1 &
  • Alessandro Ruggieri 1  

2878 Accesses

11 Citations

9 Altmetric

Explore all metrics

A Correction to this article was published on 24 March 2022

This article has been updated

The implementation of sustainability and circular economy (CE) models in agri-food production can promote resource efficiency, reduce environmental burdens, and ensure improved and socially responsible systems. In this context, indicators for the measurement of sustainability play a crucial role. Indicators can measure CE strategies aimed to preserve functions, products, components, materials, or embodied energy. Although there is broad literature describing sustainability and CE indicators, no study offers such a comprehensive framework of indicators for measuring sustainability and CE in the agri-food sector.

Starting from this central research gap, a systematic literature review has been developed to measure the sustainability in the agri-food sector and, based on these findings, to understand how indicators are used and for which specific purposes.

The analysis of the results allowed us to classify the sample of articles in three main clusters (“Assessment-LCA,” “Best practice,” and “Decision-making”) and has shown increasing attention to the three pillars of sustainability (triple bottom line). In this context, an integrated approach of indicators (environmental, social, and economic) offers the best solution to ensure an easier transition to sustainability.

Conclusions

The sample analysis facilitated the identification of new categories of impact that deserve attention, such as the cooperation among stakeholders in the supply chain and eco-innovation.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price includes VAT (Russian Federation)

Instant access to the full article PDF.

Rent this article via DeepDyve

Institutional subscriptions

topic for research qualitative

Source: Authors’ elaboration. Notes: The graph shows the temporal distribution of the articles under analysis

topic for research qualitative

Source: Authors’ elaborations. Notes: The graph shows the time distribution of articles from the three major journals

topic for research qualitative

Source: Authors’ elaboration. Notes: The graph shows the composition of the sample according to the three clusters identified by the analysis

topic for research qualitative

Source: Authors’ elaboration. Notes: The graph shows the distribution of articles over time by cluster

topic for research qualitative

Source: Authors’ elaboration. Notes: The graph shows the network visualization

topic for research qualitative

Source: Authors’ elaboration. Notes: The graph shows the overlay visualization

topic for research qualitative

Source: Authors’ elaboration. Notes: The graph shows the classification of articles by scientific field

topic for research qualitative

Source: Authors’ elaboration. Notes: Article classification based on their cluster to which they belong and scientific field

topic for research qualitative

Source: Authors’ elaboration

topic for research qualitative

Source: Authors’ elaboration. Notes: The graph shows the distribution of items over time based on TBL

topic for research qualitative

Source: Authors’ elaboration. Notes: The graph shows the Pareto diagram highlighting the most used indicators in literature for measuring sustainability in the agri-food sector

topic for research qualitative

Source: Authors’ elaboration. Notes: The graph shows the distribution over time of articles divided into conceptual and empirical

topic for research qualitative

Source: Authors’ elaboration. Notes: The graph shows the classification of articles, divided into conceptual and empirical, in-depth analysis

topic for research qualitative

Source: Authors’ elaboration. Notes: The graph shows the geographical distribution of the authors

topic for research qualitative

Source: Authors’ elaboration. Notes: The graph shows the distribution of authors according to the continent from which they originate

topic for research qualitative

Source: Authors’ elaboration. Notes: The graph shows the time distribution of publication of authors according to the continent from which they originate

topic for research qualitative

Source: Authors’ elaboration. Notes: Sustainability measurement indicators and impact categories of LCA, S-LCA, and LCC tools should be integrated in order to provide stakeholders with best practices as guidelines and tools to support both decision-making and measurement, according to the circular economy approach

Similar content being viewed by others

topic for research qualitative

Agroecological principles and elements and their implications for transitioning to sustainable food systems. A review

Alexander Wezel, Barbara Gemmill Herren, … Fergus Sinclair

topic for research qualitative

What Is Sustainability? A Review of the Concept and Its Applications

topic for research qualitative

The socio-economic performance of agroecology. A review

Ioanna Mouratiadou, Alexander Wezel, … Paolo Bàrberi

Change history

24 march 2022.

A Correction to this paper has been published: https://doi.org/10.1007/s11367-022-02038-9

Acero AP, Rodriguez C, Ciroth A (2017) LCIA methods: impact assessment methods in life cycle assessment and their impact categories. Version 1.5.6. Green Delta 1–23

Accorsi R, Versari L, Manzini R (2015) Glass vs. plastic: Life cycle assessment of extra-virgin olive oil bottles across global supply chains. Sustain 7:2818–2840. https://doi.org/10.3390/su7032818

Adjei-Bamfo P, Maloreh-Nyamekye T, Ahenkan A (2019) The role of e-government in sustainable public procurement in developing countries: a systematic literature review. Resour Conserv Recycl 142:189–203. https://doi.org/10.1016/j.resconrec.2018.12.001

Article   Google Scholar  

Aivazidou E, Tsolakis N, Vlachos D, Iakovou E (2015) Water footprint management policies for agrifood supply chains: a critical taxonomy and a system dynamics modelling approach. Chem Eng Trans 43:115–120. https://doi.org/10.3303/CET1543020

Alhaddi H (2015) Triple bottom line and sustainability: a literature review. Bus Manag Stud 1:6–10

Allaoui H, Guo Y, Sarkis J (2019) Decision support for collaboration planning in sustainable supply chains. J Clean Prod 229:761–774. https://doi.org/10.1016/j.jclepro.2019.04.367

Alshqaqeeq F, Amin Esmaeili M, Overcash M, Twomey J (2020) Quantifying hospital services by carbon footprint: a systematic literature review of patient care alternatives. Resour Conserv Recycl 154:104560. https://doi.org/10.1016/j.resconrec.2019.104560

Anwar F, Chaudhry FN, Nazeer S et al (2016) Causes of ozone layer depletion and its effects on human: review. Atmos Clim Sci 06:129–134. https://doi.org/10.4236/acs.2016.61011

Aquilani B, Silvestri C, Ruggieri A (2016). A Systematic Literature Review on Total Quality Management Critical Success Factors and the Identification of New Avenues of Research. https://doi.org/10.1108/TQM-01-2016-0003

Aramyan L, Hoste R, Van Den Broek W et al (2011) Towards sustainable food production: a scenario study of the European pork sector. J Chain Netw Sci 11:177–189. https://doi.org/10.3920/JCNS2011.Qpork8

Arfini F, Antonioli F, Cozzi E et al (2019) Sustainability, innovation and rural development: the case of Parmigiano-Reggiano PDO. Sustain 11:1–17. https://doi.org/10.3390/su11184978

Assembly UG (2005) Resolution adopted by the general assembly. New York, NY

Avilés-Palacios C, Rodríguez-Olalla A (2021) The sustainability of waste management models in circular economies. Sustain 13:1–19. https://doi.org/10.3390/su13137105

Azevedo SG, Silva ME, Matias JCO, Dias GP (2018) The influence of collaboration initiatives on the sustainability of the cashew supply chain. Sustain 10:1–29. https://doi.org/10.3390/su10062075

Bajaj S, Garg R, Sethi M (2016) Total quality management: a critical literature review using Pareto analysis. Int J Product Perform Manag 67:128–154

Banasik A, Kanellopoulos A, Bloemhof-Ruwaard JM, Claassen GDH (2019) Accounting for uncertainty in eco-efficient agri-food supply chains: a case study for mushroom production planning. J Clean Prod 216:249–256. https://doi.org/10.1016/j.jclepro.2019.01.153

Barth H, Ulvenblad PO, Ulvenblad P (2017) Towards a conceptual framework of sustainable business model innovation in the agri-food sector: a systematic literature review. Sustain 9. https://doi.org/10.3390/su9091620

Bastas A, Liyanage K (2018) Sustainable supply chain quality management: a systematic review

Beckerman W (1992) Economic growth and the environment: whose growth? Whose environment? World Dev 20:481–496. https://doi.org/10.1016/0305-750X(92)90038-W

Belaud JP, Prioux N, Vialle C, Sablayrolles C (2019) Big data for agri-food 4.0: application to sustainability management for by-products supply chain. Comput Ind 111:41–50. https://doi.org/10.1016/j.compind.2019.06.006

Bele B, Norderhaug A, Sickel H (2018) Localized agri-food systems and biodiversity. Agric 8. https://doi.org/10.3390/agriculture8020022

Bilali H El, Calabrese G, Iannetta M et al (2020) Environmental sustainability of typical agro-food products: a scientifically sound and user friendly approach. New Medit 19:69–83. https://doi.org/10.30682/nm2002e

Blanc S, Massaglia S, Brun F et al (2019) Use of bio-based plastics in the fruit supply chain: an integrated approach to assess environmental, economic, and social sustainability. Sustain 11. https://doi.org/10.3390/su11092475

Bloemhof JM, van der Vorst JGAJ, Bastl M, Allaoui H (2015) Sustainability assessment of food chain logistics. Int J Logist Res Appl 18:101–117. https://doi.org/10.1080/13675567.2015.1015508

Bonisoli L, Galdeano-Gómez E, Piedra-Muñoz L (2018) Deconstructing criteria and assessment tools to build agri-sustainability indicators and support farmers’ decision-making process. J Clean Prod 182:1080–1094. https://doi.org/10.1016/j.jclepro.2018.02.055

Bonisoli L, Galdeano-Gómez E, Piedra-Muñoz L, Pérez-Mesa JC (2019) Benchmarking agri-food sustainability certifications: evidences from applying SAFA in the Ecuadorian banana agri-system. J Clean Prod 236. https://doi.org/10.1016/j.jclepro.2019.07.054

Bornmann L, Haunschild R, Hug SE (2018) Visualizing the context of citations referencing papers published by Eugene Garfield: a new type of keyword co-occurrence analysis. Scientometrics 114:427–437. https://doi.org/10.1007/s11192-017-2591-8

Boulding KE (1966) The economics of the coming spaceship earth. New York, 1-17

Bracquené E, Dewulf W, Duflou JR (2020) Measuring the performance of more circular complex product supply chains. Resour Conserv Recycl 154:104608. https://doi.org/10.1016/j.resconrec.2019.104608

Burck J, Hagen U, Bals C et al (2021) Climate Change Performance Index

Calisto Friant M, Vermeulen WJV, Salomone R (2020) A typology of circular economy discourses: navigating the diverse visions of a contested paradigm. Resour Conserv Recycl 161:104917. https://doi.org/10.1016/j.resconrec.2020.104917

Campbell BM, Beare DJ, Bennett EM et al (2017) Agriculture production as a major driver of the earth system exceeding planetary boundaries. Ecol Soc 22. https://doi.org/10.5751/ES-09595-220408

Capitanio F, Coppola A, Pascucci S (2010) Product and process innovation in the Italian food industry. Agribusiness 26:503–518. https://doi.org/10.1002/agr.20239

Caputo P, Zagarella F, Cusenza MA et al (2020) Energy-environmental assessment of the UIA-OpenAgri case study as urban regeneration project through agriculture. Sci Total Environ 729:138819. https://doi.org/10.1016/j.scitotenv.2020.138819

Article   CAS   Google Scholar  

Chabowski BR, Mena JA, Gonzalez-Padron TL (2011) The structure of sustainability research in marketing, 1958–2008: a basis for future research opportunities. J Acad Mark Sci 39:55–70. https://doi.org/10.1007/s11747-010-0212-7

Chadegani AA, Salehi H, Yunus M et al (2017) A comparison between two main academic literature collections : Web of Science and Scopus databases. Asian Soc Sci 9:18–26. https://doi.org/10.5539/ass.v9n5p18

Chams N, Guesmi B, Gil JM (2020) Beyond scientific contribution: assessment of the societal impact of research and innovation to build a sustainable agri-food sector. J Environ Manage 264. https://doi.org/10.1016/j.jenvman.2020.110455

Chandrakumar C, McLaren SJ, Jayamaha NP, Ramilan T (2019) Absolute sustainability-based life cycle assessment (ASLCA): a benchmarking approach to operate agri-food systems within the 2°C global carbon budget. J Ind Ecol 23:906–917. https://doi.org/10.1111/jiec.12830

Chaparro-Africano AM (2019) Toward generating sustainability indicators for agroecological markets. Agroecol Sustain Food Syst 43:40–66. https://doi.org/10.1080/21683565.2019.1566192

Colicchia C, Strozzi F (2012) Supply chain risk management: a new methodology for a systematic literature review

Conca L, Manta F, Morrone D, Toma P (2021) The impact of direct environmental, social, and governance reporting: empirical evidence in European-listed companies in the agri-food sector. Bus Strateg Environ 30:1080–1093. https://doi.org/10.1002/bse.2672

Coppola A, Ianuario S, Romano S, Viccaro M (2020) Corporate social responsibility in agri-food firms: the relationship between CSR actions and firm’s performance. AIMS Environ Sci 7:542–558. https://doi.org/10.3934/environsci.2020034

Corona B, Shen L, Reike D et al (2019) Towards sustainable development through the circular economy—a review and critical assessment on current circularity metrics. Resour Conserv Recycl 151:104498. https://doi.org/10.1016/j.resconrec.2019.104498

Correia MS (2019) Sustainability: An overview of the triple bottom line and sustainability implementation. Int J Strateg Eng 2:29–38.  https://doi.org/10.4018/IJoSE.2019010103

Coteur I, Marchand F, Debruyne L, Lauwers L (2019) Structuring the myriad of sustainability assessments in agri-food systems: a case in Flanders. J Clean Prod 209:472–480. https://doi.org/10.1016/j.jclepro.2018.10.066

CREA (2020) L’agricoltura italiana conta 2019

Crenna E, Sala S, Polce C, Collina E (2017) Pollinators in life cycle assessment: towards a framework for impact assessment. J Clean Prod 140:525–536. https://doi.org/10.1016/j.jclepro.2016.02.058

D’Eusanio M, Serreli M, Zamagni A, Petti L (2018) Assessment of social dimension of a jar of honey: a methodological outline. J Clean Prod 199:503–517. https://doi.org/10.1016/j.jclepro.2018.07.157

Dania WAP, Xing K, Amer Y (2018) Collaboration behavioural factors for sustainable agri-food supply chains: a systematic review. J Clean Prod 186:851–864

De Pascale A, Arbolino R, Szopik-Depczyńska K et al (2021) A systematic review for measuring circular economy: the 61 indicators. J Clean Prod 281. https://doi.org/10.1016/j.jclepro.2020.124942

De Schoenmakere M, Gillabel J (2017) Circular by design: products in the circular economy

Del Borghi A, Gallo M, Strazza C, Del Borghi M (2014) An evaluation of environmental sustainability in the food industry through life cycle assessment: the case study of tomato products supply chain. J Clean Prod 78:121–130. https://doi.org/10.1016/j.jclepro.2014.04.083

Del Borghi A, Strazza C, Magrassi F et al (2018) Life cycle assessment for eco-design of product–package systems in the food industry—the case of legumes. Sustain Prod Consum 13:24–36. https://doi.org/10.1016/j.spc.2017.11.001

Denyer D, Tranfield D (2009) Producing a systematic review. In: Buchanan B (ed) The sage handbook of organization research methods. Sage Publications Ltd, Cornwall, pp 671–689

Google Scholar  

Dietz T, Grabs J, Chong AE (2019) Mainstreamed voluntary sustainability standards and their effectiveness: evidence from the Honduran coffee sector. Regul Gov. https://doi.org/10.1111/rego.12239

Dixon-Woods M (2011) Using framework-based synthesis for conducting reviews of qualitative studies. BMC Med 9:9–10. https://doi.org/10.1186/1741-7015-9-39

do Canto NR, Bossle MB, Marques L, Dutra M, (2020) Supply chain collaboration for sustainability: a qualitative investigation of food supply chains in Brazil. Manag Environ Qual an Int J. https://doi.org/10.1108/MEQ-12-2019-0275

dos Santos RR, Guarnieri P (2020) Social gains for artisanal agroindustrial producers induced by cooperation and collaboration in agri-food supply chain. Soc Responsib J. https://doi.org/10.1108/SRJ-09-2019-0323

Doukidis GI, Matopoulos A, Vlachopoulou M, Manthou V, Manos B (2007) A conceptual framework for supply chain collaboration: empirical evidence from the agri‐food industry. Supply Chain Manag an Int Journal 12:177–186. https://doi.org/10.1108/13598540710742491

Durach CF, Kembro J, Wieland A (2017) A new paradigm for systematic literature reviews in supply chain management. J Supply Chain Manag 53:67–85. https://doi.org/10.1111/jscm.12145

Durán-Sánchez A, Álvarez-García J, Río-Rama D, De la Cruz M (2018) Sustainable water resources management: a bibliometric overview. Water 10:1–19. https://doi.org/10.3390/w10091191

Duru M, Therond O (2015) Livestock system sustainability and resilience in intensive production zones: which form of ecological modernization? Reg Environ Chang 15:1651–1665. https://doi.org/10.1007/s10113-014-0722-9

Edison Fondazione (2019) Le eccellenze agricole italiane. I primati europei e mondiali dell’Italia nei prodotti vegetali. Milan (IT)

Ehrenfeld JR (2005) The roots of sustainability. MIT Sloan Manag Rev 46(2)46:23–25

Elia V, Gnoni MG, Tornese F (2017) Measuring circular economy strategies through index methods: a critical analysis. J Clean Prod 142:2741–2751. https://doi.org/10.1016/j.jclepro.2016.10.196

Elkington J (1997) Cannibals with forks : the triple bottom line of 21st century business. Capstone, Oxford

Esposito B, Sessa MR, Sica D, Malandrino O (2020) Towards circular economy in the agri-food sector. A systematic literature review. Sustain 12. https://doi.org/10.3390/SU12187401

European Commission (2018) Agri-food trade in 2018

European Commission (2019) Monitoring EU agri-food trade: development until September 2019

Eurostat (2018) Small and large farms in the EU - statistics from the farm structure survey

FAO (2011) Biodiversity for food and agriculture. Italy, Rome

FAO (2012) Energy-smart food at FAO: an overview. Italy, Rome

FAO (2014) Food wastage footprint: fool cost-accounting

FAO (2016) The state of food and agriculture climate change, agriculture and food security. Italy, Rome

FAO (2017) The future of food and agriculture: trends and challenges. Italy, Rome

FAO (2020) The state of food security and nutrition in the world. Transforming Food Systems for Affordable Healthy Diets. Rome, Italy

Fassio F, Tecco N (2019) Circular economy for food: a systemic interpretation of 40 case histories in the food system in their relationships with SDGs. Systems 7:43. https://doi.org/10.3390/systems7030043

Fathollahi A, Coupe SJ (2021) Life cycle assessment (LCA) and life cycle costing (LCC) of road drainage systems for sustainability evaluation: quantifying the contribution of different life cycle phases. Sci Total Environ 776:145937. https://doi.org/10.1016/j.scitotenv.2021.145937

Ferreira VJ, Arnal ÁJ, Royo P et al (2019) Energy and resource efficiency of electroporation-assisted extraction as an emerging technology towards a sustainable bio-economy in the agri-food sector. J Clean Prod 233:1123–1132. https://doi.org/10.1016/j.jclepro.2019.06.030

Fiksel J (2006) A framework for sustainable remediation. JOM 8:15–22. https://doi.org/10.1021/es202595w

Flick U (2014) An introduction to qualitative research

Franciosi C, Voisin A, Miranda S et al (2020) Measuring maintenance impacts on sustainability of manufacturing industries : from a systematic literature review to a framework proposal. J Clean Prod 260:1–19. https://doi.org/10.1016/j.jclepro.2020.121065

Gaitán-Cremaschi D, Meuwissen MPM, Oude AGJML (2017) Total factor productivity: a framework for measuring agri-food supply chain performance towards sustainability. Appl Econ Perspect Policy 39:259–285. https://doi.org/10.1093/aepp/ppw008

Galdeano-Gómez E, Zepeda-Zepeda JA, Piedra-Muñoz L, Vega-López LL (2017) Family farm’s features influencing socio-economic sustainability: an analysis of the agri-food sector in southeast Spain. New Medit 16:50–61

Gallopín G, Herrero LMJ, Rocuts A (2014) Conceptual frameworks and visual interpretations of sustainability. Int J Sustain Dev 17:298–326. https://doi.org/10.1504/IJSD.2014.064183

Gallopín GC (2003) Sostenibilidad y desarrollo sostenible: un enfoque sistémico. Cepal, LATIN AMERICA

Garnett T (2013) Food sustainability: problems, perspectives and solutions. Proc Nutr Soc 72:29–39. https://doi.org/10.1017/S0029665112002947

Garofalo P, D’Andrea L, Tomaiuolo M et al (2017) Environmental sustainability of agri-food supply chains in Italy: the case of the whole-peeled tomato production under life cycle assessment methodology. J Food Eng 200:1–12. https://doi.org/10.1016/j.jfoodeng.2016.12.007

Gava O, Bartolini F, Venturi F et al (2018) A reflection of the use of the life cycle assessment tool for agri-food sustainability. Sustain 11. https://doi.org/10.3390/su11010071

Gazzola P, Querci E (2017) The connection between the quality of life and sustainable ecological development. Eur Sci J 7881:1857–7431

Geissdoerfer M, Savaget P, Bocken N, Hultink EJ (2017) The circular economy – a new sustainability paradigm ? The circular economy – a new sustainability paradigm ? J Clean Prod 143:757–768. https://doi.org/10.1016/j.jclepro.2016.12.048

Georgescu-Roegen N (1971) The entropy low and the economic process. Harward University Press, Cambridge Mass

Book   Google Scholar  

Gerbens-Leenes PW, Moll HC, Schoot Uiterkamp AJM (2003) Design and development of a measuring method for environmental sustainability in food production systems. Ecol Econ 46:231–248. https://doi.org/10.1016/S0921-8009(03)00140-X

Gésan-Guiziou G, Alaphilippe A, Aubin J et al (2020) Diversity and potentiality of multi-criteria decision analysis methods for agri-food research. Agron Sustain Dev 40. https://doi.org/10.1007/s13593-020-00650-3

Ghisellini P, Cialani C, Ulgiati S (2016) A review on circular economy: the expected transition to a balanced interplay of environmental and economic systems. J Clean Prod 114:11–32. https://doi.org/10.1016/j.jclepro.2015.09.007

Godoy-Durán Á, Galdeano- Gómez E, Pérez-Mesa JC, Piedra-Muñoz L (2017) Assessing eco-efficiency and the determinants of horticultural family-farming in southeast Spain. J Environ Manage 204:594–604. https://doi.org/10.1016/j.jenvman.2017.09.037

Gold S, Kunz N, Reiner G (2017) Sustainable global agrifood supply chains: exploring the barriers. J Ind Ecol 21:249–260. https://doi.org/10.1111/jiec.12440

Goucher L, Bruce R, Cameron DD et al (2017) The environmental impact of fertilizer embodied in a wheat-to-bread supply chain. Nat Plants 3:1–5. https://doi.org/10.1038/nplants.2017.12

Green A, Nemecek T, Chaudhary A, Mathys A (2020) Assessing nutritional, health, and environmental sustainability dimensions of agri-food production. Glob Food Sec 26:100406. https://doi.org/10.1016/j.gfs.2020.100406

Guinée JB, Heijungs R, Huppes G et al (2011) Life cycle assessment: past, present, and future †. Environ Sci Technol 45:90–96. https://doi.org/10.1021/es101316v

Guiomar N, Godinho S, Pinto-Correia T et al (2018) Typology and distribution of small farms in Europe: towards a better picture. Land Use Policy 75:784–798. https://doi.org/10.1016/j.landusepol.2018.04.012

Gunasekaran A, Patel C, McGaughey RE (2004) A framework for supply chain performance measurement. Int J Prod Econ 87:333–347. https://doi.org/10.1016/j.ijpe.2003.08.003

Gunasekaran A, Patel C, Tirtiroglu E (2001) Performance measures and metrics in a supply chain environment. Int J Oper Prod Manag 21:71–87. https://doi.org/10.1108/01443570110358468

Hamam M, Chinnici G, Di Vita G et al (2021) Circular economy models in agro-food systems: a review. Sustain 13

Harun SN, Hanafiah MM, Aziz NIHA (2021) An LCA-based environmental performance of rice production for developing a sustainable agri-food system in Malaysia. Environ Manage 67:146–161. https://doi.org/10.1007/s00267-020-01365-7

Harvey M, Pilgrim S (2011) The new competition for land: food, energy, and climate change. Food Policy 36:S40–S51. https://doi.org/10.1016/j.foodpol.2010.11.009

Hawkes C, Ruel MT (2006) Understanding the links between agriculture and health. DC: International Food Policy Research Institute. Washington, USA

Hellweg S, Milà i Canals L (2014) Emerging approaches, challenges and opportunities in life cycle assessment. Science (80)344:1109LP–1113. https://doi.org/10.1126/science.1248361

Higgins V, Dibden J, Cocklin C (2015) Private agri-food governance and greenhouse gas abatement: constructing a corporate carbon economy. Geoforum 66:75–84. https://doi.org/10.1016/j.geoforum.2015.09.012

Hill T (1995) Manufacturing strategy: text and cases., Macmillan

Hjeresen DD, Gonzales R (2020) Green chemistry promote sustainable agriculture?The rewards are higher yields and less environmental contamination. Environemental Sci Techonology 103–107

Horne R, Grant T, Verghese K (2009) Life cycle assessment: principles, practice, and prospects. Csiro Publishing, Collingwood, Australia

Horton P, Koh L, Guang VS (2016) An integrated theoretical framework to enhance resource efficiency, sustainability and human health in agri-food systems. J Clean Prod 120:164–169. https://doi.org/10.1016/j.jclepro.2015.08.092

Hospido A, Davis J, Berlin J, Sonesson U (2010) A review of methodological issues affecting LCA of novel food products. Int J Life Cycle Assess 15:44–52. https://doi.org/10.1007/s11367-009-0130-4

Huffman T, Liu J, Green M et al (2015) Improving and evaluating the soil cover indicator for agricultural land in Canada. Ecol Indic 48:272–281. https://doi.org/10.1016/j.ecolind.2014.07.008

Ilbery B, Maye D (2005) Food supply chains and sustainability: evidence from specialist food producers in the Scottish/English borders. Land Use Policy 22:331–344. https://doi.org/10.1016/j.landusepol.2004.06.002

Ingrao C, Faccilongo N, Valenti F et al (2019) Tomato puree in the Mediterranean region: an environmental life cycle assessment, based upon data surveyed at the supply chain level. J Clean Prod 233:292–313. https://doi.org/10.1016/j.jclepro.2019.06.056

Iocola I, Angevin F, Bockstaller C et al (2020) An actor-oriented multi-criteria assessment framework to support a transition towards sustainable agricultural systems based on crop diversification. Sustain 12. https://doi.org/10.3390/su12135434

Irabien A, Darton RC (2016) Energy–water–food nexus in the Spanish greenhouse tomato production. Clean Technol Environ Policy 18:1307–1316. https://doi.org/10.1007/s10098-015-1076-9

ISO 14040:2006 (2006) Environmental management — life cycle assessment — principles and framework

ISO 14044:2006 (2006) Environmental management — life cycle assessment — requirements and guidelines

ISO 15392:2008 (2008) Sustainability in building construction–general principles

Istat (2019) Andamento dell’economia agricola

Jaakkola E (2020) Designing conceptual articles : four approaches. AMS Rev 1–9. https://doi.org/10.1007/s13162-020-00161-0

Jin R, Yuan H, Chen Q (2019) Science mapping approach to assisting the review of construction and demolition waste management research published between 2009 and 2018. Resour Conserv Recycl 140:175–188. https://doi.org/10.1016/j.resconrec.2018.09.029

Johnston P, Everard M, Santillo D, Robèrt KH (2007) Reclaiming the definition of sustainability. Environ Sci Pollut Res Int 14:60–66. https://doi.org/10.1065/espr2007.01.375

Jorgensen SE, Burkhard B, Müller F (2013) Twenty volumes of ecological indicators-an accounting short review. Ecol Indic 28:4–9. https://doi.org/10.1016/j.ecolind.2012.12.018

Joshi S, Sharma M, Kler R (2020) Modeling circular economy dimensions in agri-tourism clusters: sustainable performance and future research directions. Int J Math Eng Manag Sci 5:1046–1061. https://doi.org/10.33889/IJMEMS.2020.5.6.080

Kamilaris A, Gao F, Prenafeta-Boldu FX, Ali MI (2017) Agri-IoT: a semantic framework for Internet of Things-enabled smart farming applications. In: 2016 IEEE 3rd World Forum on Internet of Things, WF-IoT 2016. pp 442–447

Karuppusami G, Gandhinathan R (2006) Pareto analysis of critical success factors of total quality management: a literature review and analysis. TQM Mag 18:372–385. https://doi.org/10.1108/09544780610671048

Kates RW, Parris TM, Leiserowitz AA (2005) What is sustainable development? Goals, indicators, values, and practice. Environ Sci Policy Sustain Dev 47:8–21. https://doi.org/10.1080/00139157.2005.10524444

Khounani Z, Hosseinzadeh-Bandbafha H, Moustakas K et al (2021) Environmental life cycle assessment of different biorefinery platforms valorizing olive wastes to biofuel, phosphate salts, natural antioxidant, and an oxygenated fuel additive (triacetin). J Clean Prod 278:123916. https://doi.org/10.1016/j.jclepro.2020.123916

Kitchenham B, Charters S (2007) Guidelines for performing systematic literature reviews in software engineering version 2.3. Engineering 45. https://doi.org/10.1145/1134285.1134500

Korhonen J, Nuur C, Feldmann A, Birkie SE (2018) Circular economy as an essentially contested concept. J Clean Prod 175:544–552. https://doi.org/10.1016/j.jclepro.2017.12.111

Kuisma M, Kahiluoto H (2017) Biotic resource loss beyond food waste: agriculture leaks worst. Resour Conserv Recycl 124:129–140. https://doi.org/10.1016/j.resconrec.2017.04.008

Laso J, Hoehn D, Margallo M et al (2018) Assessing energy and environmental efficiency of the Spanish agri-food system using the LCA/DEA methodology. Energies 11. https://doi.org/10.3390/en11123395

Lee KM (2007) So What is the “triple bottom line”? Int J Divers Organ Communities Nations Annu Rev 6:67–72. https://doi.org/10.18848/1447-9532/cgp/v06i06/39283

Lehmann RJ, Hermansen JE, Fritz M et al (2011) Information services for European pork chains - closing gaps in information infrastructures. Comput Electron Agric 79:125–136. https://doi.org/10.1016/j.compag.2011.09.002

León-Bravo V, Caniato F, Caridi M, Johnsen T (2017) Collaboration for sustainability in the food supply chain: a multi-stage study in Italy. Sustainability 9:1253

Lepage A (2009) The quality of life as attribute of sustainability. TQM J 21:105–115. https://doi.org/10.1108/17542730910938119

Li CZ, Zhao Y, Xiao B et al (2020) Research trend of the application of information technologies in construction and demolition waste management. J Clean Prod 263. https://doi.org/10.1016/j.jclepro.2020.121458

Lo Giudice A, Mbohwa C, Clasadonte MT, Ingrao C (2014) Life cycle assessment interpretation and improvement of the Sicilian artichokes production. Int J Environ Res 8:305–316. https://doi.org/10.22059/ijer.2014.721

Lueddeckens S, Saling P, Guenther E (2020) Temporal issues in life cycle assessment—a systematic review. Int J Life Cycle Assess 25:1385–1401. https://doi.org/10.1007/s11367-020-01757-1

Luo J, Ji C, Qiu C, Jia F (2018) Agri-food supply chain management: bibliometric and content analyses. Sustain 10. https://doi.org/10.3390/su10051573

Lynch J, Donnellan T, Finn JA et al (2019) Potential development of Irish agricultural sustainability indicators for current and future policy evaluation needs. J Environ Manage 230:434–445. https://doi.org/10.1016/j.jenvman.2018.09.070

MacArthur E (2013) Towards the circular economy. J Ind Ecol 2:23–44

MacArthur E (2017) Delivering the circular economy a toolkit for policymakers, The Ellen MacArthur Foundation

MacInnis DJ (2011) A framework for conceptual. J Mark 75:136–154. https://doi.org/10.1509/jmkg.75.4.136

Mangla SK, Luthra S, Rich N et al (2018) Enablers to implement sustainable initiatives in agri-food supply chains. Int J Prod Econ 203:379–393. https://doi.org/10.1016/j.ijpe.2018.07.012

Marotta G, Nazzaro C, Stanco M (2017) How the social responsibility creates value: models of innovation in Italian pasta industry. Int J Glob Small Bus 9:144–167. https://doi.org/10.1504/IJGSB.2017.088923

Martucci O, Arcese G, Montauti C, Acampora A (2019) Social aspects in the wine sector: comparison between social life cycle assessment and VIVA sustainable wine project indicators. Resources 8. https://doi.org/10.3390/resources8020069

Mayring P (2004) Forum : Qualitative social research Sozialforschung 2. History of content analysis. A Companion to Qual Res 1:159–176

McKelvey B (2002) Managing coevolutionary dynamics. In: 18th EGOS Conference. Barcelona, Spain, pp 1–21

McMichael AJ, Butler CD, Folke C (2003) New visions for addressing sustainability. Science (80- ) 302:1191–1920

Mehmood A, Ahmed S, Viza E et al (2021) Drivers and barriers towards circular economy in agri-food supply chain: a review. Bus Strateg Dev 1–17. https://doi.org/10.1002/bsd2.171

Mella P, Gazzola P (2011) Sustainability and quality of life: the development model. In: Kapounek S (ed) Enterprise and competitive environment. Mendel University: Brno, Czechia. 542–551

Merli R, Preziosi M, Acampora A (2018) How do scholars approach the circular economy ? A systematic literature review. J Clean Prod 178:703–722. https://doi.org/10.1016/j.jclepro.2017.12.112

Merli R, Preziosi M, Acampora A et al (2020) Recycled fibers in reinforced concrete: a systematic literature review. J Clean Prod 248:119207. https://doi.org/10.1016/j.jclepro.2019.119207

Miglietta PP, Morrone D (2018) Managing water sustainability: virtual water flows and economic water productivity assessment of the wine trade between Italy and the Balkans. Sustain 10. https://doi.org/10.3390/su10020543

Mitchell MGE, Chan KMA, Newlands NK, Ramankutty N (2020) Spatial correlations don’t predict changes in agricultural ecosystem services: a Canada-wide case study. Front Sustain Food Syst 4:1–17. https://doi.org/10.3389/fsufs.2020.539892

Moraga G, Huysveld S, Mathieux F et al (2019) Circular economy indicators: what do they measure?. Resour Conserv Recycl 146:452–461. https://doi.org/10.1016/j.resconrec.2019.03.045

Morrissey JE, Dunphy NP (2015) Towards sustainable agri-food systems: the role of integrated sustainability and value assessment across the supply-chain. Int J Soc Ecol Sustain Dev 6:41–58. https://doi.org/10.4018/IJSESD.2015070104

Moser G (2009) Quality of life and sustainability: toward person-environment congruity. J Environ Psychol 29:351–357. https://doi.org/10.1016/j.jenvp.2009.02.002

Muijs D (2010) Doing quantitative research in education with SPSS. London

Muller MF, Esmanioto F, Huber N, Loures ER (2019) A systematic literature review of interoperability in the green Building Information Modeling lifecycle. J Clean Prod 223:397–412. https://doi.org/10.1016/j.jclepro.2019.03.114

Muradin M, Joachimiak-Lechman K, Foltynowicz Z (2018) Evaluation of eco-efficiency of two alternative agricultural biogas plants. Appl Sci 8. https://doi.org/10.3390/app8112083

Naseer MA, ur R, Ashfaq M, Hassan S, et al (2019) Critical issues at the upstream level in sustainable supply chain management of agri-food industries: evidence from Pakistan’s citrus industry. Sustain 11:1–19. https://doi.org/10.3390/su11051326

Nattassha R, Handayati Y, Simatupang TM, Siallagan M (2020) Understanding circular economy implementation in the agri-food supply chain: the case of an Indonesian organic fertiliser producer. Agric Food Secur 9:1–16. https://doi.org/10.1186/s40066-020-00264-8

Nazari-Sharabian M, Ahmad S, Karakouzian M (2018) Climate change and eutrophication: a short review. Eng Technol Appl Sci Res 8:3668–3672. https://doi.org/10.5281/zenodo.2532694

Nazir N (2017) Understanding life cycle thinking and its practical application to agri-food system. Int J Adv Sci Eng Inf Technol 7:1861–1870. https://doi.org/10.18517/ijaseit.7.5.3578

Negra C, Remans R, Attwood S et al (2020) Sustainable agri-food investments require multi-sector co-development of decision tools. Ecol Indic 110:105851. https://doi.org/10.1016/j.ecolind.2019.105851

Newsham KK, Robinson SA (2009) Responses of plants in polar regions to UVB exposure: a meta-analysis. Glob Chang Biol 15:2574–2589. https://doi.org/10.1111/j.1365-2486.2009.01944.x

Niemeijer D, de Groot RS (2008) A conceptual framework for selecting environmental indicator sets. Ecol Indic 8:14–25. https://doi.org/10.1016/j.ecolind.2006.11.012

Niero M, Kalbar PP (2019) Coupling material circularity indicators and life cycle based indicators: a proposal to advance the assessment of circular economy strategies at the product level. Resour Conserv Recycl 140:305–312. https://doi.org/10.1016/j.resconrec.2018.10.002

Nikolaou IE, Tsagarakis KP (2021) An introduction to circular economy and sustainability: some existing lessons and future directions. Sustain Prod Consum 28:600–609. https://doi.org/10.1016/j.spc.2021.06.017

Notarnicola B, Hayashi K, Curran MA, Huisingh D (2012) Progress in working towards a more sustainable agri-food industry. J Clean Prod 28:1–8. https://doi.org/10.1016/j.jclepro.2012.02.007

Notarnicola B, Tassielli G, Renzulli PA, Monforti F (2017) Energy flows and greenhouses gases of EU (European Union) national breads using an LCA (life cycle assessment) approach. J Clean Prod 140:455–469. https://doi.org/10.1016/j.jclepro.2016.05.150

Opferkuch K, Caeiro S, Salomone R, Ramos TB (2021) Circular economy in corporate sustainability reporting: a review of organisational approaches. Bus Strateg Environ 1–22. https://doi.org/10.1002/bse.2854

Padilla-Rivera A, do Carmo BBT, Arcese G, Merveille N, (2021) Social circular economy indicators: selection through fuzzy delphi method. Sustain Prod Consum 26:101–110. https://doi.org/10.1016/j.spc.2020.09.015

Pagotto M, Halog A (2016) Towards a circular economy in Australian agri-food industry: an application of input-output oriented approaches for analyzing resource efficiency and competitiveness potential. J Ind Ecol 20:1176–1186. https://doi.org/10.1111/jiec.12373

Parent G, Lavallée S (2011) LCA potentials and limits within a sustainable agri-food statutory framework. Global food insecurity. Springer, Netherlands, Dordrecht, pp 161–171

Chapter   Google Scholar  

Pattey E, Qiu G (2012) Trends in primary particulate matter emissions from Canadian agriculture. J Air Waste Manag Assoc 62:737–747. https://doi.org/10.1080/10962247.2012.672058

Pauliuk S (2018) Critical appraisal of the circular economy standard BS 8001:2017 and a dashboard of quantitative system indicators for its implementation in organizations. Resour Conserv Recycl 129:81–92. https://doi.org/10.1016/j.resconrec.2017.10.019

Peano C, Migliorini P, Sottile F (2014) A methodology for the sustainability assessment of agri-food systems: an application to the slow food presidia project. Ecol Soc 19. https://doi.org/10.5751/ES-06972-190424

Peano C, Tecco N, Dansero E et al (2015) Evaluating the sustainability in complex agri-food systems: the SAEMETH framework. Sustain 7:6721–6741. https://doi.org/10.3390/su7066721

Pearce DW, Turner RK (1990) Economics of natural resources and the environment. Harvester Wheatsheaf, Hemel Hempstead, Herts

Pelletier N (2018) Social sustainability assessment of Canadian egg production facilities: methods, analysis, and recommendations. Sustain 10:1–17. https://doi.org/10.3390/su10051601

Peña C, Civit B, Gallego-Schmid A et al (2021) Using life cycle assessment to achieve a circular economy. Int J Life Cycle Assess 26:215–220. https://doi.org/10.1007/s11367-020-01856-z

Perez Neira D (2016) Energy sustainability of Ecuadorian cacao export and its contribution to climate change. A case study through product life cycle assessment. J Clean Prod 112:2560–2568. https://doi.org/10.1016/j.jclepro.2015.11.003

Pérez-Neira D, Grollmus-Venegas A (2018) Life-cycle energy assessment and carbon footprint of peri-urban horticulture. A comparative case study of local food systems in Spain. Landsc Urban Plan 172:60–68. https://doi.org/10.1016/j.landurbplan.2018.01.001

Pérez-Pons ME, Plaza-Hernández M, Alonso RS et al (2021) Increasing profitability and monitoring environmental performance: a case study in the agri-food industry through an edge-iot platform. Sustain 13:1–16. https://doi.org/10.3390/su13010283

Petti L, Serreli M, Di Cesare S (2018) Systematic literature review in social life cycle assessment. Int J Life Cycle Assess 23:422–431. https://doi.org/10.1007/s11367-016-1135-4

Pieroni MPP, McAloone TC, Pigosso DCA (2019) Business model innovation for circular economy and sustainability: a review of approaches. J Clean Prod 215:198–216. https://doi.org/10.1016/j.jclepro.2019.01.036

Polit DF, Beck CT (2004) Nursing research: principles and methods. Lippincott Williams & Wilkins, Philadelphia, PA

Porkka M, Gerten D, Schaphoff S et al (2016) Causes and trends of water scarcity in food production. Environ Res Lett 11:015001. https://doi.org/10.1088/1748-9326/11/1/015001

Prajapati H, Kant R, Shankar R (2019) Bequeath life to death: state-of-art review on reverse logistics. J Clean Prod 211:503–520. https://doi.org/10.1016/j.jclepro.2018.11.187

Priyadarshini P, Abhilash PC (2020) Policy recommendations for enabling transition towards sustainable agriculture in India. Land Use Policy 96:104718. https://doi.org/10.1016/j.landusepol.2020.104718

Pronti A, Coccia M (2020) Multicriteria analysis of the sustainability performance between agroecological and conventional coffee farms in the East Region of Minas Gerais (Brazil). Renew Agric Food Syst. https://doi.org/10.1017/S1742170520000332

Rabadán A, González-Moreno A, Sáez-Martínez FJ (2019) Improving firms’ performance and sustainability: the case of eco-innovation in the agri-food industry. Sustain 11. https://doi.org/10.3390/su11205590

Raut RD, Luthra S, Narkhede BE et al (2019) Examining the performance oriented indicators for implementing green management practices in the Indian agro sector. J Clean Prod 215:926–943. https://doi.org/10.1016/j.jclepro.2019.01.139

Recanati F, Marveggio D, Dotelli G (2018) From beans to bar: a life cycle assessment towards sustainable chocolate supply chain. Sci Total Environ 613–614:1013–1023. https://doi.org/10.1016/j.scitotenv.2017.09.187

Redclift M (2005) Sustainable development (1987–2005): an oxymoron comes of age. Sustain Dev 13:212–227. https://doi.org/10.1002/sd.281

Rezaei M, Soheilifard F, Keshvari A (2021) Impact of agrochemical emission models on the environmental assessment of paddy rice production using life cycle assessment approach. Energy Sources. Part A Recover Util Environ Eff 1–16

Rigamonti L, Mancini E (2021) Life cycle assessment and circularity indicators. Int J Life Cycle Assess. https://doi.org/10.1007/s11367-021-01966-2

Risku-Norja H, Mäenpää I (2007) MFA model to assess economic and environmental consequences of food production and consumption. Ecol Econ 60:700–711. https://doi.org/10.1016/j.ecolecon.2006.05.001

Ritzén S, Sandström GÖ (2017) Barriers to the circular economy – integration of perspectives and domains. Procedia CIRP 64:7–12. https://doi.org/10.1016/j.procir.2017.03.005

Rockström J, Steffen W, Noone K et al (2009) A safe operating space for humanity. Nature 461:472–475. https://doi.org/10.1038/461472a

Roos Lindgreen E, Mondello G, Salomone R et al (2021) Exploring the effectiveness of grey literature indicators and life cycle assessment in assessing circular economy at the micro level: a comparative analysis. Int J Life Cycle Assess. https://doi.org/10.1007/s11367-021-01972-4

Roselli L, Casieri A, De Gennaro BC et al (2020) Environmental and economic sustainability of table grape production in Italy. Sustain 12.  https://doi.org/10.3390/su12093670

Ross RB, Pandey V, Ross KL (2015) Sustainability and strategy in U.S. agri-food firms: an assessment of current practices. Int Food Agribus Manag Rev 18:17–48

Royo P, Ferreira VJ, López-Sabirón AM, Ferreira G. (2016) Hybrid diagnosis to characterise the energy and environmental enhancement of photovoltaic modules using smart materials. Energy 101:174–189. https://doi.org/10.1016/j.energy.2016.01.101

Ruggerio CA (2021) Sustainability and sustainable development: a review of principles and definitions. Sci Total Environ 786:147481. https://doi.org/10.1016/j.scitotenv.2021.147481

Ruiz-Almeida A, Rivera-Ferre MG (2019) Internationally-based indicators to measure agri-food systems sustainability using food sovereignty as a conceptual framework. Food Secur 11:1321–1337. https://doi.org/10.1007/s12571-019-00964-5

Ryan M, Hennessy T, Buckley C et al (2016) Developing farm-level sustainability indicators for Ireland using the Teagasc National Farm Survey. Irish J Agric Food Res 55:112–125. https://doi.org/10.1515/ijafr-2016-0011

Saade MRM, Yahia A, Amor B (2020) How has LCA been applied to 3D printing ? A systematic literature review and recommendations for future studies. J Clean Prod 244:118803. https://doi.org/10.1016/j.jclepro.2019.118803

Saitone TL, Sexton RJ (2017) Agri-food supply chain: evolution and performance with conflicting consumer and societal demands. Eur Rev Agric Econ 44:634–657. https://doi.org/10.1093/erae/jbx003

Salim N, Ab Rahman MN, Abd Wahab D (2019) A systematic literature review of internal capabilities for enhancing eco-innovation performance of manufacturing firms. J Clean Prod 209:1445–1460. https://doi.org/10.1016/j.jclepro.2018.11.105

Salimi N (2021) Circular economy in agri-food systems BT - strategic decision making for sustainable management of industrial networks. In: International S (ed) Rezaei J. Publishing, Cham, pp 57–70

Salomone R, Ioppolo G (2012) Environmental impacts of olive oil production: a life cycle assessment case study in the province of Messina (Sicily). J Clean Prod 28:88–100. https://doi.org/10.1016/j.jclepro.2011.10.004

Sánchez AD, Río DMDLC, García JÁ (2017) Bibliometric analysis of publications on wine tourism in the databases Scopus and WoS. Eur Res Manag Bus Econ 23:8–15. https://doi.org/10.1016/j.iedeen.2016.02.001

Saputri VHL, Sutopo W, Hisjam M, Ma’aram A (2019) Sustainable agri-food supply chain performance measurement model for GMO and non-GMO using data envelopment analysis method. Appl Sci 9. https://doi.org/10.3390/app9061199

Sassanelli C, Rosa P, Rocca R, Terzi S (2019) Circular economy performance assessment methods : a systematic literature review. J Clean Prod 229:440–453. https://doi.org/10.1016/j.jclepro.2019.05.019

Schiefer S, Gonzalez C, Flanigan S (2015) More than just a factor in transition processes? The role of collaboration in agriculture. In: Sutherland LA, Darnhofer I, Wilson GA, Zagata L (eds) Transition pathways towards sustainability in agriculture: case studies from Europe, CPI Group. Croydon, UK, pp. 83

Seuring S, Muller M (2008) From a literature review to a conceptual framework for sustainable supply chain management. J Clean Prod 16:1699–1710. https://doi.org/10.1016/j.jclepro.2008.04.020

Silvestri C, Silvestri L, Forcina A, et al (2021) Green chemistry contribution towards more equitable global sustainability and greater circular economy: A systematic literature review. J Clean Prod 294. https://doi.org/10.1016/j.jclepro.2021.126137

Smetana S, Schmitt E, Mathys A (2019) Sustainable use of Hermetia illucens insect biomass for feed and food: attributional and consequential life cycle assessment. Resour Conserv Recycl 144:285–296. https://doi.org/10.1016/j.resconrec.2019.01.042

Sonesson U, Berlin J, Ziegler F (2010) Environmental assessment and management in the food industry: life cycle assessment and related approaches. Woodhead Publishing, Cambridge

Soussana JF (2014) Research priorities for sustainable agri-food systems and life cycle assessment. J Clean Prod 73:19–23. https://doi.org/10.1016/j.jclepro.2014.02.061

Soylu A, Oruç C, Turkay M et al (2006) Synergy analysis of collaborative supply chain management in energy systems using multi-period MILP. Eur J Oper Res 174:387–403. https://doi.org/10.1016/j.ejor.2005.02.042

Spaiser V, Ranganathan S, Swain RB, Sumpter DJ (2017) The sustainable development oxymoron: quantifying and modelling the incompatibility of sustainable development goals. Int J Sustain Dev World Ecol 24:457–470. https://doi.org/10.1080/13504509.2016.1235624

Stewart R, Niero M (2018) Circular economy in corporate sustainability strategies: a review of corporate sustainability reports in the fast-moving consumer goods sector. Bus Strateg Environ 27:1005–1022. https://doi.org/10.1002/bse.2048

Stillitano T, Spada E, Iofrida N et al (2021) Sustainable agri-food processes and circular economy pathways in a life cycle perspective: state of the art of applicative research. Sustain 13:1–29. https://doi.org/10.3390/su13052472

Stone J, Rahimifard S (2018) Resilience in agri-food supply chains: a critical analysis of the literature and synthesis of a novel framework. Supply Chain Manag 23:207–238. https://doi.org/10.1108/SCM-06-2017-0201

Strazza C, Del Borghi A, Gallo M, Del Borghi M (2011) Resource productivity enhancement as means for promoting cleaner production: analysis of co-incineration in cement plants through a life cycle approach. J Clean Prod 19:1615–1621. https://doi.org/10.1016/j.jclepro.2011.05.014

Su B, Heshmati A, Geng Y, Yu X (2013) A review of the circular economy in China: moving from rhetoric to implementation. J Clean Prod 42:215–227. https://doi.org/10.1016/j.jclepro.2012.11.020

Suárez-Eiroa B, Fernández E, Méndez-Martínez G, Soto-Oñate D (2019) Operational principles of circular economy for sustainable development: linking theory and practice. J Clean Prod 214:952–961. https://doi.org/10.1016/j.jclepro.2018.12.271

Svensson G, Wagner B (2015) Implementing and managing economic, social and environmental efforts of business sustainability. Manag Environ Qual an Int Journal 26:195–213. https://doi.org/10.1108/MEQ-09-2013-0099

Tasca AL, Nessi S, Rigamonti L (2017) Environmental sustainability of agri-food supply chains: an LCA comparison between two alternative forms of production and distribution of endive in northern Italy. J Clean Prod 140:725–741. https://doi.org/10.1016/j.jclepro.2016.06.170

Tassielli G, Notarnicola B, Renzulli PA, Arcese G (2018) Environmental life cycle assessment of fresh and processed sweet cherries in southern Italy. J Clean Prod 171:184–197. https://doi.org/10.1016/j.jclepro.2017.09.227

Teixeira R, Pax S (2011) A survey of life cycle assessment practitioners with a focus on the agri-food sector. J Ind Ecol 15:817–820. https://doi.org/10.1111/j.1530-9290.2011.00421.x

Tobergte DR, Curtis S (2013) ILCD Handbook. J Chem Info Model. https://doi.org/10.278/33030

Tortorella MM, Di Leo S, Cosmi C et al (2020) A methodological integrated approach to analyse climate change effects in agri-food sector: the TIMES water-energy-food module. Int J Environ Res Public Health 17:1–21. https://doi.org/10.3390/ijerph17217703

Tranfield D, Denyer D, Smart P (2003) Towards a methodology for developing evidenceinformed management knowledge by means of systematic review. Br J Manag 14:207–222

Trivellas P, Malindretos G, Reklitis P (2020) Implications of green logistics management on sustainable business and supply chain performance: evidence from a survey in the greek agri-food sector. Sustain 12:1–29. https://doi.org/10.3390/su122410515

Tsangas M, Gavriel I, Doula M et al (2020) Life cycle analysis in the framework of agricultural strategic development planning in the Balkan region. Sustain 12:1–15. https://doi.org/10.3390/su12051813

Ülgen VS, Björklund M, Simm N (2019) Inter-organizational supply chain interaction for sustainability : a systematic literature review.

UNEP S (2020) Guidelines for social life cycle assessment of products and organizations 2020.

UNEP/SETAC (2009) United Nations Environment Programme-society of Environmental Toxicology and Chemistry. Guidelines for social life cycle assessment of products. France

United Nations (2011) Guiding principles on business and human rights. Implementing the United Nations “protect, respect and remedy” framework

United Nations (2015) Transforming our world: the 2030 agenda for sustainable development. sustainabledevelopment.un.org

Van Asselt ED, Van Bussel LGJ, Van Der Voet H et al (2014) A protocol for evaluating the sustainability of agri-food production systems - a case study on potato production in peri-urban agriculture in the Netherlands. Ecol Indic 43:315–321. https://doi.org/10.1016/j.ecolind.2014.02.027

Van der Ploeg JD (2014) Peasant-driven agricultural growth and food sovereignty. J Peasant Stud 41:999–1030. https://doi.org/10.1080/03066150.2013.876997

van Eck NJ, Waltman L (2010) Software survey: VOSviewer, a computer program for bibliometric mapping. Scientometrics 84:523–538. https://doi.org/10.1007/s11192-009-0146-3

Van Eck NJ, Waltman L (2019) Manual for VOSviwer version 1.6.10. CWTS Meaningful metrics 1–53

Vasa L, Angeloska A, Trendov NM (2017) Comparative analysis of circular agriculture development in selected Western Balkan countries based on sustainable performance indicators. Econ Ann 168:44–47. https://doi.org/10.21003/ea.V168-09

Verdecho MJ, Alarcón-Valero F, Pérez-Perales D et al (2020) A methodology to select suppliers to increase sustainability within supply chains. Cent Eur J Oper Res. https://doi.org/10.1007/s10100-019-00668-3

Vergine P, Salerno C, Libutti A et al (2017) Closing the water cycle in the agro-industrial sector by reusing treated wastewater for irrigation. J Clean Prod 164:587–596. https://doi.org/10.1016/j.jclepro.2017.06.239

WCED (1987) Our common future - call for action

Webster K (2013) What might we say about a circular economy? Some temptations to avoid if possible. World Futures 69:542–554

Wheaton E, Kulshreshtha S (2013) Agriculture and climate change: implications for environmental sustainability indicators. WIT Trans Ecol Environ 175:99–110. https://doi.org/10.2495/ECO130091

Wijewickrama MKCS, Chileshe N, Rameezdeen R, Ochoa JJ (2021) Information sharing in reverse logistics supply chain of demolition waste: a systematic literature review. J Clean Prod 280:124359. https://doi.org/10.1016/j.jclepro.2020.124359

Woodhouse A, Davis J, Pénicaud C, Östergren K (2018) Sustainability checklist in support of the design of food processing. Sustain Prod Consum 16:110–120. https://doi.org/10.1016/j.spc.2018.06.008

Wu R, Yang D, Chen J (2014) Social Life Cycle Assessment Revisited Sustain 6:4200–4226. https://doi.org/10.3390/su6074200

Yadav S, Luthra S, Garg D (2021) Modelling Internet of things (IoT)-driven global sustainability in multi-tier agri-food supply chain under natural epidemic outbreaks. Environ Sci Pollut Res 16633–16654. https://doi.org/10.1007/s11356-020-11676-1

Yee FM, Shaharudin MR, Ma G et al (2021) Green purchasing capabilities and practices towards Firm’s triple bottom line in Malaysia. J Clean Prod 307:127268. https://doi.org/10.1016/j.jclepro.2021.127268

Yigitcanlar T (2010) Rethinking sustainable development: urban management, engineering, and design. IGI Global

Zamagni A, Amerighi O, Buttol P (2011) Strengths or bias in social LCA? Int J Life Cycle Assess 16:596–598. https://doi.org/10.1007/s11367-011-0309-3

Download references

Author information

Authors and affiliations.

Department of Economy, Engineering, Society and Business Organization, University of “Tuscia, ” Via del Paradiso 47, 01100, Viterbo, VT, Italy

Cecilia Silvestri, Michela Piccarozzi & Alessandro Ruggieri

Department of Engineering, University of Rome “Niccolò Cusano, ” Via Don Carlo Gnocchi, 3, 00166, Rome, Italy

Luca Silvestri

You can also search for this author in PubMed   Google Scholar

Corresponding author

Correspondence to Cecilia Silvestri .

Ethics declarations

Competing interests.

The authors declare no competing interests.

Additional information

Communicated by Monia Niero

Publisher's Note

Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.

The original online version of this article was revised: a number of ill-placed paragraph headings were removed and the source indication "Authors' elaborations" was added to Tables 1-3.

Supplementary Information

Below is the link to the electronic supplementary material.

Supplementary file1 (DOCX 31 KB)

Rights and permissions.

Reprints and permissions

About this article

Silvestri, C., Silvestri, L., Piccarozzi, M. et al. Toward a framework for selecting indicators of measuring sustainability and circular economy in the agri-food sector: a systematic literature review. Int J Life Cycle Assess (2022). https://doi.org/10.1007/s11367-022-02032-1

Download citation

Received : 15 June 2021

Accepted : 16 February 2022

Published : 02 March 2022

DOI : https://doi.org/10.1007/s11367-022-02032-1

Share this article

Anyone you share the following link with will be able to read this content:

Sorry, a shareable link is not currently available for this article.

Provided by the Springer Nature SharedIt content-sharing initiative

  • Agri-food sector
  • Sustainability
  • Circular economy
  • Triple bottom line
  • Life cycle assessment
  • Find a journal
  • Publish with us
  • Track your research

U.S. flag

An official website of the United States government

The .gov means it’s official. Federal government websites often end in .gov or .mil. Before sharing sensitive information, make sure you’re on a federal government site.

The site is secure. The https:// ensures that you are connecting to the official website and that any information you provide is encrypted and transmitted securely.

  • Publications
  • Account settings

Preview improvements coming to the PMC website in October 2024. Learn More or Try it out now .

  • Advanced Search
  • Journal List
  • J Korean Med Sci
  • v.37(16); 2022 Apr 25

Logo of jkms

A Practical Guide to Writing Quantitative and Qualitative Research Questions and Hypotheses in Scholarly Articles

Edward barroga.

1 Department of General Education, Graduate School of Nursing Science, St. Luke’s International University, Tokyo, Japan.

Glafera Janet Matanguihan

2 Department of Biological Sciences, Messiah University, Mechanicsburg, PA, USA.

The development of research questions and the subsequent hypotheses are prerequisites to defining the main research purpose and specific objectives of a study. Consequently, these objectives determine the study design and research outcome. The development of research questions is a process based on knowledge of current trends, cutting-edge studies, and technological advances in the research field. Excellent research questions are focused and require a comprehensive literature search and in-depth understanding of the problem being investigated. Initially, research questions may be written as descriptive questions which could be developed into inferential questions. These questions must be specific and concise to provide a clear foundation for developing hypotheses. Hypotheses are more formal predictions about the research outcomes. These specify the possible results that may or may not be expected regarding the relationship between groups. Thus, research questions and hypotheses clarify the main purpose and specific objectives of the study, which in turn dictate the design of the study, its direction, and outcome. Studies developed from good research questions and hypotheses will have trustworthy outcomes with wide-ranging social and health implications.

INTRODUCTION

Scientific research is usually initiated by posing evidenced-based research questions which are then explicitly restated as hypotheses. 1 , 2 The hypotheses provide directions to guide the study, solutions, explanations, and expected results. 3 , 4 Both research questions and hypotheses are essentially formulated based on conventional theories and real-world processes, which allow the inception of novel studies and the ethical testing of ideas. 5 , 6

It is crucial to have knowledge of both quantitative and qualitative research 2 as both types of research involve writing research questions and hypotheses. 7 However, these crucial elements of research are sometimes overlooked; if not overlooked, then framed without the forethought and meticulous attention it needs. Planning and careful consideration are needed when developing quantitative or qualitative research, particularly when conceptualizing research questions and hypotheses. 4

There is a continuing need to support researchers in the creation of innovative research questions and hypotheses, as well as for journal articles that carefully review these elements. 1 When research questions and hypotheses are not carefully thought of, unethical studies and poor outcomes usually ensue. Carefully formulated research questions and hypotheses define well-founded objectives, which in turn determine the appropriate design, course, and outcome of the study. This article then aims to discuss in detail the various aspects of crafting research questions and hypotheses, with the goal of guiding researchers as they develop their own. Examples from the authors and peer-reviewed scientific articles in the healthcare field are provided to illustrate key points.

DEFINITIONS AND RELATIONSHIP OF RESEARCH QUESTIONS AND HYPOTHESES

A research question is what a study aims to answer after data analysis and interpretation. The answer is written in length in the discussion section of the paper. Thus, the research question gives a preview of the different parts and variables of the study meant to address the problem posed in the research question. 1 An excellent research question clarifies the research writing while facilitating understanding of the research topic, objective, scope, and limitations of the study. 5

On the other hand, a research hypothesis is an educated statement of an expected outcome. This statement is based on background research and current knowledge. 8 , 9 The research hypothesis makes a specific prediction about a new phenomenon 10 or a formal statement on the expected relationship between an independent variable and a dependent variable. 3 , 11 It provides a tentative answer to the research question to be tested or explored. 4

Hypotheses employ reasoning to predict a theory-based outcome. 10 These can also be developed from theories by focusing on components of theories that have not yet been observed. 10 The validity of hypotheses is often based on the testability of the prediction made in a reproducible experiment. 8

Conversely, hypotheses can also be rephrased as research questions. Several hypotheses based on existing theories and knowledge may be needed to answer a research question. Developing ethical research questions and hypotheses creates a research design that has logical relationships among variables. These relationships serve as a solid foundation for the conduct of the study. 4 , 11 Haphazardly constructed research questions can result in poorly formulated hypotheses and improper study designs, leading to unreliable results. Thus, the formulations of relevant research questions and verifiable hypotheses are crucial when beginning research. 12

CHARACTERISTICS OF GOOD RESEARCH QUESTIONS AND HYPOTHESES

Excellent research questions are specific and focused. These integrate collective data and observations to confirm or refute the subsequent hypotheses. Well-constructed hypotheses are based on previous reports and verify the research context. These are realistic, in-depth, sufficiently complex, and reproducible. More importantly, these hypotheses can be addressed and tested. 13

There are several characteristics of well-developed hypotheses. Good hypotheses are 1) empirically testable 7 , 10 , 11 , 13 ; 2) backed by preliminary evidence 9 ; 3) testable by ethical research 7 , 9 ; 4) based on original ideas 9 ; 5) have evidenced-based logical reasoning 10 ; and 6) can be predicted. 11 Good hypotheses can infer ethical and positive implications, indicating the presence of a relationship or effect relevant to the research theme. 7 , 11 These are initially developed from a general theory and branch into specific hypotheses by deductive reasoning. In the absence of a theory to base the hypotheses, inductive reasoning based on specific observations or findings form more general hypotheses. 10

TYPES OF RESEARCH QUESTIONS AND HYPOTHESES

Research questions and hypotheses are developed according to the type of research, which can be broadly classified into quantitative and qualitative research. We provide a summary of the types of research questions and hypotheses under quantitative and qualitative research categories in Table 1 .

Research questions in quantitative research

In quantitative research, research questions inquire about the relationships among variables being investigated and are usually framed at the start of the study. These are precise and typically linked to the subject population, dependent and independent variables, and research design. 1 Research questions may also attempt to describe the behavior of a population in relation to one or more variables, or describe the characteristics of variables to be measured ( descriptive research questions ). 1 , 5 , 14 These questions may also aim to discover differences between groups within the context of an outcome variable ( comparative research questions ), 1 , 5 , 14 or elucidate trends and interactions among variables ( relationship research questions ). 1 , 5 We provide examples of descriptive, comparative, and relationship research questions in quantitative research in Table 2 .

Hypotheses in quantitative research

In quantitative research, hypotheses predict the expected relationships among variables. 15 Relationships among variables that can be predicted include 1) between a single dependent variable and a single independent variable ( simple hypothesis ) or 2) between two or more independent and dependent variables ( complex hypothesis ). 4 , 11 Hypotheses may also specify the expected direction to be followed and imply an intellectual commitment to a particular outcome ( directional hypothesis ) 4 . On the other hand, hypotheses may not predict the exact direction and are used in the absence of a theory, or when findings contradict previous studies ( non-directional hypothesis ). 4 In addition, hypotheses can 1) define interdependency between variables ( associative hypothesis ), 4 2) propose an effect on the dependent variable from manipulation of the independent variable ( causal hypothesis ), 4 3) state a negative relationship between two variables ( null hypothesis ), 4 , 11 , 15 4) replace the working hypothesis if rejected ( alternative hypothesis ), 15 explain the relationship of phenomena to possibly generate a theory ( working hypothesis ), 11 5) involve quantifiable variables that can be tested statistically ( statistical hypothesis ), 11 6) or express a relationship whose interlinks can be verified logically ( logical hypothesis ). 11 We provide examples of simple, complex, directional, non-directional, associative, causal, null, alternative, working, statistical, and logical hypotheses in quantitative research, as well as the definition of quantitative hypothesis-testing research in Table 3 .

Research questions in qualitative research

Unlike research questions in quantitative research, research questions in qualitative research are usually continuously reviewed and reformulated. The central question and associated subquestions are stated more than the hypotheses. 15 The central question broadly explores a complex set of factors surrounding the central phenomenon, aiming to present the varied perspectives of participants. 15

There are varied goals for which qualitative research questions are developed. These questions can function in several ways, such as to 1) identify and describe existing conditions ( contextual research question s); 2) describe a phenomenon ( descriptive research questions ); 3) assess the effectiveness of existing methods, protocols, theories, or procedures ( evaluation research questions ); 4) examine a phenomenon or analyze the reasons or relationships between subjects or phenomena ( explanatory research questions ); or 5) focus on unknown aspects of a particular topic ( exploratory research questions ). 5 In addition, some qualitative research questions provide new ideas for the development of theories and actions ( generative research questions ) or advance specific ideologies of a position ( ideological research questions ). 1 Other qualitative research questions may build on a body of existing literature and become working guidelines ( ethnographic research questions ). Research questions may also be broadly stated without specific reference to the existing literature or a typology of questions ( phenomenological research questions ), may be directed towards generating a theory of some process ( grounded theory questions ), or may address a description of the case and the emerging themes ( qualitative case study questions ). 15 We provide examples of contextual, descriptive, evaluation, explanatory, exploratory, generative, ideological, ethnographic, phenomenological, grounded theory, and qualitative case study research questions in qualitative research in Table 4 , and the definition of qualitative hypothesis-generating research in Table 5 .

Qualitative studies usually pose at least one central research question and several subquestions starting with How or What . These research questions use exploratory verbs such as explore or describe . These also focus on one central phenomenon of interest, and may mention the participants and research site. 15

Hypotheses in qualitative research

Hypotheses in qualitative research are stated in the form of a clear statement concerning the problem to be investigated. Unlike in quantitative research where hypotheses are usually developed to be tested, qualitative research can lead to both hypothesis-testing and hypothesis-generating outcomes. 2 When studies require both quantitative and qualitative research questions, this suggests an integrative process between both research methods wherein a single mixed-methods research question can be developed. 1

FRAMEWORKS FOR DEVELOPING RESEARCH QUESTIONS AND HYPOTHESES

Research questions followed by hypotheses should be developed before the start of the study. 1 , 12 , 14 It is crucial to develop feasible research questions on a topic that is interesting to both the researcher and the scientific community. This can be achieved by a meticulous review of previous and current studies to establish a novel topic. Specific areas are subsequently focused on to generate ethical research questions. The relevance of the research questions is evaluated in terms of clarity of the resulting data, specificity of the methodology, objectivity of the outcome, depth of the research, and impact of the study. 1 , 5 These aspects constitute the FINER criteria (i.e., Feasible, Interesting, Novel, Ethical, and Relevant). 1 Clarity and effectiveness are achieved if research questions meet the FINER criteria. In addition to the FINER criteria, Ratan et al. described focus, complexity, novelty, feasibility, and measurability for evaluating the effectiveness of research questions. 14

The PICOT and PEO frameworks are also used when developing research questions. 1 The following elements are addressed in these frameworks, PICOT: P-population/patients/problem, I-intervention or indicator being studied, C-comparison group, O-outcome of interest, and T-timeframe of the study; PEO: P-population being studied, E-exposure to preexisting conditions, and O-outcome of interest. 1 Research questions are also considered good if these meet the “FINERMAPS” framework: Feasible, Interesting, Novel, Ethical, Relevant, Manageable, Appropriate, Potential value/publishable, and Systematic. 14

As we indicated earlier, research questions and hypotheses that are not carefully formulated result in unethical studies or poor outcomes. To illustrate this, we provide some examples of ambiguous research question and hypotheses that result in unclear and weak research objectives in quantitative research ( Table 6 ) 16 and qualitative research ( Table 7 ) 17 , and how to transform these ambiguous research question(s) and hypothesis(es) into clear and good statements.

a These statements were composed for comparison and illustrative purposes only.

b These statements are direct quotes from Higashihara and Horiuchi. 16

a This statement is a direct quote from Shimoda et al. 17

The other statements were composed for comparison and illustrative purposes only.

CONSTRUCTING RESEARCH QUESTIONS AND HYPOTHESES

To construct effective research questions and hypotheses, it is very important to 1) clarify the background and 2) identify the research problem at the outset of the research, within a specific timeframe. 9 Then, 3) review or conduct preliminary research to collect all available knowledge about the possible research questions by studying theories and previous studies. 18 Afterwards, 4) construct research questions to investigate the research problem. Identify variables to be accessed from the research questions 4 and make operational definitions of constructs from the research problem and questions. Thereafter, 5) construct specific deductive or inductive predictions in the form of hypotheses. 4 Finally, 6) state the study aims . This general flow for constructing effective research questions and hypotheses prior to conducting research is shown in Fig. 1 .

An external file that holds a picture, illustration, etc.
Object name is jkms-37-e121-g001.jpg

Research questions are used more frequently in qualitative research than objectives or hypotheses. 3 These questions seek to discover, understand, explore or describe experiences by asking “What” or “How.” The questions are open-ended to elicit a description rather than to relate variables or compare groups. The questions are continually reviewed, reformulated, and changed during the qualitative study. 3 Research questions are also used more frequently in survey projects than hypotheses in experiments in quantitative research to compare variables and their relationships.

Hypotheses are constructed based on the variables identified and as an if-then statement, following the template, ‘If a specific action is taken, then a certain outcome is expected.’ At this stage, some ideas regarding expectations from the research to be conducted must be drawn. 18 Then, the variables to be manipulated (independent) and influenced (dependent) are defined. 4 Thereafter, the hypothesis is stated and refined, and reproducible data tailored to the hypothesis are identified, collected, and analyzed. 4 The hypotheses must be testable and specific, 18 and should describe the variables and their relationships, the specific group being studied, and the predicted research outcome. 18 Hypotheses construction involves a testable proposition to be deduced from theory, and independent and dependent variables to be separated and measured separately. 3 Therefore, good hypotheses must be based on good research questions constructed at the start of a study or trial. 12

In summary, research questions are constructed after establishing the background of the study. Hypotheses are then developed based on the research questions. Thus, it is crucial to have excellent research questions to generate superior hypotheses. In turn, these would determine the research objectives and the design of the study, and ultimately, the outcome of the research. 12 Algorithms for building research questions and hypotheses are shown in Fig. 2 for quantitative research and in Fig. 3 for qualitative research.

An external file that holds a picture, illustration, etc.
Object name is jkms-37-e121-g002.jpg

EXAMPLES OF RESEARCH QUESTIONS FROM PUBLISHED ARTICLES

  • EXAMPLE 1. Descriptive research question (quantitative research)
  • - Presents research variables to be assessed (distinct phenotypes and subphenotypes)
  • “BACKGROUND: Since COVID-19 was identified, its clinical and biological heterogeneity has been recognized. Identifying COVID-19 phenotypes might help guide basic, clinical, and translational research efforts.
  • RESEARCH QUESTION: Does the clinical spectrum of patients with COVID-19 contain distinct phenotypes and subphenotypes? ” 19
  • EXAMPLE 2. Relationship research question (quantitative research)
  • - Shows interactions between dependent variable (static postural control) and independent variable (peripheral visual field loss)
  • “Background: Integration of visual, vestibular, and proprioceptive sensations contributes to postural control. People with peripheral visual field loss have serious postural instability. However, the directional specificity of postural stability and sensory reweighting caused by gradual peripheral visual field loss remain unclear.
  • Research question: What are the effects of peripheral visual field loss on static postural control ?” 20
  • EXAMPLE 3. Comparative research question (quantitative research)
  • - Clarifies the difference among groups with an outcome variable (patients enrolled in COMPERA with moderate PH or severe PH in COPD) and another group without the outcome variable (patients with idiopathic pulmonary arterial hypertension (IPAH))
  • “BACKGROUND: Pulmonary hypertension (PH) in COPD is a poorly investigated clinical condition.
  • RESEARCH QUESTION: Which factors determine the outcome of PH in COPD?
  • STUDY DESIGN AND METHODS: We analyzed the characteristics and outcome of patients enrolled in the Comparative, Prospective Registry of Newly Initiated Therapies for Pulmonary Hypertension (COMPERA) with moderate or severe PH in COPD as defined during the 6th PH World Symposium who received medical therapy for PH and compared them with patients with idiopathic pulmonary arterial hypertension (IPAH) .” 21
  • EXAMPLE 4. Exploratory research question (qualitative research)
  • - Explores areas that have not been fully investigated (perspectives of families and children who receive care in clinic-based child obesity treatment) to have a deeper understanding of the research problem
  • “Problem: Interventions for children with obesity lead to only modest improvements in BMI and long-term outcomes, and data are limited on the perspectives of families of children with obesity in clinic-based treatment. This scoping review seeks to answer the question: What is known about the perspectives of families and children who receive care in clinic-based child obesity treatment? This review aims to explore the scope of perspectives reported by families of children with obesity who have received individualized outpatient clinic-based obesity treatment.” 22
  • EXAMPLE 5. Relationship research question (quantitative research)
  • - Defines interactions between dependent variable (use of ankle strategies) and independent variable (changes in muscle tone)
  • “Background: To maintain an upright standing posture against external disturbances, the human body mainly employs two types of postural control strategies: “ankle strategy” and “hip strategy.” While it has been reported that the magnitude of the disturbance alters the use of postural control strategies, it has not been elucidated how the level of muscle tone, one of the crucial parameters of bodily function, determines the use of each strategy. We have previously confirmed using forward dynamics simulations of human musculoskeletal models that an increased muscle tone promotes the use of ankle strategies. The objective of the present study was to experimentally evaluate a hypothesis: an increased muscle tone promotes the use of ankle strategies. Research question: Do changes in the muscle tone affect the use of ankle strategies ?” 23

EXAMPLES OF HYPOTHESES IN PUBLISHED ARTICLES

  • EXAMPLE 1. Working hypothesis (quantitative research)
  • - A hypothesis that is initially accepted for further research to produce a feasible theory
  • “As fever may have benefit in shortening the duration of viral illness, it is plausible to hypothesize that the antipyretic efficacy of ibuprofen may be hindering the benefits of a fever response when taken during the early stages of COVID-19 illness .” 24
  • “In conclusion, it is plausible to hypothesize that the antipyretic efficacy of ibuprofen may be hindering the benefits of a fever response . The difference in perceived safety of these agents in COVID-19 illness could be related to the more potent efficacy to reduce fever with ibuprofen compared to acetaminophen. Compelling data on the benefit of fever warrant further research and review to determine when to treat or withhold ibuprofen for early stage fever for COVID-19 and other related viral illnesses .” 24
  • EXAMPLE 2. Exploratory hypothesis (qualitative research)
  • - Explores particular areas deeper to clarify subjective experience and develop a formal hypothesis potentially testable in a future quantitative approach
  • “We hypothesized that when thinking about a past experience of help-seeking, a self distancing prompt would cause increased help-seeking intentions and more favorable help-seeking outcome expectations .” 25
  • “Conclusion
  • Although a priori hypotheses were not supported, further research is warranted as results indicate the potential for using self-distancing approaches to increasing help-seeking among some people with depressive symptomatology.” 25
  • EXAMPLE 3. Hypothesis-generating research to establish a framework for hypothesis testing (qualitative research)
  • “We hypothesize that compassionate care is beneficial for patients (better outcomes), healthcare systems and payers (lower costs), and healthcare providers (lower burnout). ” 26
  • Compassionomics is the branch of knowledge and scientific study of the effects of compassionate healthcare. Our main hypotheses are that compassionate healthcare is beneficial for (1) patients, by improving clinical outcomes, (2) healthcare systems and payers, by supporting financial sustainability, and (3) HCPs, by lowering burnout and promoting resilience and well-being. The purpose of this paper is to establish a scientific framework for testing the hypotheses above . If these hypotheses are confirmed through rigorous research, compassionomics will belong in the science of evidence-based medicine, with major implications for all healthcare domains.” 26
  • EXAMPLE 4. Statistical hypothesis (quantitative research)
  • - An assumption is made about the relationship among several population characteristics ( gender differences in sociodemographic and clinical characteristics of adults with ADHD ). Validity is tested by statistical experiment or analysis ( chi-square test, Students t-test, and logistic regression analysis)
  • “Our research investigated gender differences in sociodemographic and clinical characteristics of adults with ADHD in a Japanese clinical sample. Due to unique Japanese cultural ideals and expectations of women's behavior that are in opposition to ADHD symptoms, we hypothesized that women with ADHD experience more difficulties and present more dysfunctions than men . We tested the following hypotheses: first, women with ADHD have more comorbidities than men with ADHD; second, women with ADHD experience more social hardships than men, such as having less full-time employment and being more likely to be divorced.” 27
  • “Statistical Analysis
  • ( text omitted ) Between-gender comparisons were made using the chi-squared test for categorical variables and Students t-test for continuous variables…( text omitted ). A logistic regression analysis was performed for employment status, marital status, and comorbidity to evaluate the independent effects of gender on these dependent variables.” 27

EXAMPLES OF HYPOTHESIS AS WRITTEN IN PUBLISHED ARTICLES IN RELATION TO OTHER PARTS

  • EXAMPLE 1. Background, hypotheses, and aims are provided
  • “Pregnant women need skilled care during pregnancy and childbirth, but that skilled care is often delayed in some countries …( text omitted ). The focused antenatal care (FANC) model of WHO recommends that nurses provide information or counseling to all pregnant women …( text omitted ). Job aids are visual support materials that provide the right kind of information using graphics and words in a simple and yet effective manner. When nurses are not highly trained or have many work details to attend to, these job aids can serve as a content reminder for the nurses and can be used for educating their patients (Jennings, Yebadokpo, Affo, & Agbogbe, 2010) ( text omitted ). Importantly, additional evidence is needed to confirm how job aids can further improve the quality of ANC counseling by health workers in maternal care …( text omitted )” 28
  • “ This has led us to hypothesize that the quality of ANC counseling would be better if supported by job aids. Consequently, a better quality of ANC counseling is expected to produce higher levels of awareness concerning the danger signs of pregnancy and a more favorable impression of the caring behavior of nurses .” 28
  • “This study aimed to examine the differences in the responses of pregnant women to a job aid-supported intervention during ANC visit in terms of 1) their understanding of the danger signs of pregnancy and 2) their impression of the caring behaviors of nurses to pregnant women in rural Tanzania.” 28
  • EXAMPLE 2. Background, hypotheses, and aims are provided
  • “We conducted a two-arm randomized controlled trial (RCT) to evaluate and compare changes in salivary cortisol and oxytocin levels of first-time pregnant women between experimental and control groups. The women in the experimental group touched and held an infant for 30 min (experimental intervention protocol), whereas those in the control group watched a DVD movie of an infant (control intervention protocol). The primary outcome was salivary cortisol level and the secondary outcome was salivary oxytocin level.” 29
  • “ We hypothesize that at 30 min after touching and holding an infant, the salivary cortisol level will significantly decrease and the salivary oxytocin level will increase in the experimental group compared with the control group .” 29
  • EXAMPLE 3. Background, aim, and hypothesis are provided
  • “In countries where the maternal mortality ratio remains high, antenatal education to increase Birth Preparedness and Complication Readiness (BPCR) is considered one of the top priorities [1]. BPCR includes birth plans during the antenatal period, such as the birthplace, birth attendant, transportation, health facility for complications, expenses, and birth materials, as well as family coordination to achieve such birth plans. In Tanzania, although increasing, only about half of all pregnant women attend an antenatal clinic more than four times [4]. Moreover, the information provided during antenatal care (ANC) is insufficient. In the resource-poor settings, antenatal group education is a potential approach because of the limited time for individual counseling at antenatal clinics.” 30
  • “This study aimed to evaluate an antenatal group education program among pregnant women and their families with respect to birth-preparedness and maternal and infant outcomes in rural villages of Tanzania.” 30
  • “ The study hypothesis was if Tanzanian pregnant women and their families received a family-oriented antenatal group education, they would (1) have a higher level of BPCR, (2) attend antenatal clinic four or more times, (3) give birth in a health facility, (4) have less complications of women at birth, and (5) have less complications and deaths of infants than those who did not receive the education .” 30

Research questions and hypotheses are crucial components to any type of research, whether quantitative or qualitative. These questions should be developed at the very beginning of the study. Excellent research questions lead to superior hypotheses, which, like a compass, set the direction of research, and can often determine the successful conduct of the study. Many research studies have floundered because the development of research questions and subsequent hypotheses was not given the thought and meticulous attention needed. The development of research questions and hypotheses is an iterative process based on extensive knowledge of the literature and insightful grasp of the knowledge gap. Focused, concise, and specific research questions provide a strong foundation for constructing hypotheses which serve as formal predictions about the research outcomes. Research questions and hypotheses are crucial elements of research that should not be overlooked. They should be carefully thought of and constructed when planning research. This avoids unethical studies and poor outcomes by defining well-founded objectives that determine the design, course, and outcome of the study.

Disclosure: The authors have no potential conflicts of interest to disclose.

Author Contributions:

  • Conceptualization: Barroga E, Matanguihan GJ.
  • Methodology: Barroga E, Matanguihan GJ.
  • Writing - original draft: Barroga E, Matanguihan GJ.
  • Writing - review & editing: Barroga E, Matanguihan GJ.

IMAGES

  1. Understanding Qualitative Research: An In-Depth Study Guide

    topic for research qualitative

  2. 100 Qualitative Research Titles For High School Students

    topic for research qualitative

  3. Research proposal ideas. Top Research Proposal Topics In Education

    topic for research qualitative

  4. 100 Best Qualitative Research Topics fo Your Paper

    topic for research qualitative

  5. Qualitative Research

    topic for research qualitative

  6. Top 60 Examples of Qualitative Research Topics in 2021

    topic for research qualitative

VIDEO

  1. Fundamentals of Qualitative Research Methods: What is Qualitative Research (Module 1)

  2. Fundamentals of Qualitative Research Methods: Developing a Qualitative Research Question (Module 2)

  3. Fundamentals of Qualitative Research Methods: Data Analysis (Module 5)

  4. QUALITATIVE RESEARCH (With 10 Sample Research Titles)

  5. Fundamentals of Qualitative Research Methods: Interviews (Module 3)

  6. Overview of Qualitative Research Methods

COMMENTS

  1. 500+ Qualitative Research Titles and Topics

    Qualitative Research Topics. Qualitative Research Topics are as follows: Understanding the lived experiences of first-generation college students. Exploring the impact of social media on self-esteem among adolescents. Investigating the effects of mindfulness meditation on stress reduction. Analyzing the perceptions of employees regarding ...

  2. 100+ Qualitative Research Topics To Write About In 2023

    Here are fantastic examples of qualitative research titles: Female harm: how it is influenced by culture. The socioeconomic impacts of free education. The link between food insecurity and poor performance in schools. Alcoholism among college students: a critical study. How to mitigate child labor in our society.

  3. Top 60 Examples of Qualitative Research Topics

    Some of the major fields where qualitative research is performed include: Anthropology. Political science. Psychology. Business management. History. Social science. The main goal of qualitative research is to help you understand the topic of your assignment by identifying the most important aspects of your topic and gathering enough information ...

  4. 131 Qualitative Research Topics For Academic Thesis Writing

    This article presents a list of 130-plus qualitative research topic ideas to help learners that struggle to get titles for their papers. It is helpful because many learners have difficulties picking titles that will make their essays impressive to educators. But before presenting the topics, this article defines qualitative research.

  5. Diverse Qualitative Research Topics for In-Depth Studies

    Choosing a good qualitative research topic is a critical step in the research process, as it sets the direction for the entire project. A well-chosen topic not only sparks the researcher's passion but also meets the criteria of academic rigor and contributes new insights to the field. The first step in selecting a qualitative research topic is ...

  6. What Is Qualitative Research?

    Qualitative research involves collecting and analyzing non-numerical data (e.g., text, video, or audio) to understand concepts, opinions, or experiences. It can be used to gather in-depth insights into a problem or generate new ideas for research. Qualitative research is the opposite of quantitative research, which involves collecting and ...

  7. How to use and assess qualitative research methods

    Qualitative research is defined as "the study of the nature of phenomena", including "their quality, different manifestations, ... informed by the qualitative study on which topics dissatisfaction had been expressed. Amongst other things, the questionnaire design would make it possible to widen the reach of the research to more ...

  8. Planning Qualitative Research: Design and Decision Making for New

    Qualitative research draws from interpretivist and constructivist paradigms, seeking to deeply understand a research subject rather than predict outcomes, as in the positivist paradigm ... Several research topics and questions indicate a case study as an appropriate approach. The key criterion is the bounded system, so any research situation ...

  9. Qualitative Research: Getting Started

    Qualitative research methodology is not a single method, but instead offers a variety of different choices to researchers, according to specific parameters of topic, research question, participants, and settings. The method is the way you carry out your research within the paradigm of quantitative or qualitative research.

  10. Top 300+ Winning Qualitative Research Topics

    Qualitative Research Topics: Psych, Education, Health, Medicine & More. Wandering around the internet looking for qualitative research topics can be exhausting. We are writing this article to make it a one-stop solution for you. There is enough inspiration to come up with the most suitable topic for you, no matter your academic area.

  11. Qualitative Research: Methods and Examples

    Qualitative research is an excellent way to gain insight into real-world problems. This research type can explain various aspects of individuals in a target group, such as their traits, behaviors, and motivations.. Qualitative research involves gathering and evaluating non-numerical information to comprehend concepts, perspectives, and experiences.

  12. What is Qualitative Research?

    Qualitative research is the methodology researchers use to gain deep contextual understandings of users via non-numerical means and direct observations. Researchers focus on smaller user samples—e.g., in interviews—to reveal data such as user attitudes, behaviors and hidden factors: insights which guide better designs.

  13. What is Qualitative in Qualitative Research

    Qualitative research is about oscillation between theory and evidence, analysis and generating material, between first-and second-order constructs (Schütz 1962:59), between getting in contact with something, finding sources, becoming deeply familiar with a topic, and then distilling and communicating some of its essential features. The main ...

  14. 202 Qualitative Research Topics to Check Out

    Here are some qualitative research topics lists in political science. How COVID-19 impacts low-income neighborhoods. The need for the cancellation of student loans and not the suspension of student loans. Racism as a dividing factor in America. Segregation and racist laws.

  15. Qualitative Research

    Exploring a new area: If little is known about a particular topic, qualitative research can help to identify key issues, generate hypotheses, and develop new theories. Understanding complex phenomena: Qualitative research can be used to investigate complex social, cultural, or organizational phenomena that are difficult to measure quantitatively.

  16. What Is Qualitative Research?

    Revised on 30 January 2023. Qualitative research involves collecting and analysing non-numerical data (e.g., text, video, or audio) to understand concepts, opinions, or experiences. It can be used to gather in-depth insights into a problem or generate new ideas for research. Qualitative research is the opposite of quantitative research, which ...

  17. 189+ Most Exciting Qualitative Research Topics For Students

    2. Relevance: Ensure that your chosen topic is relevant to your field of study or the discipline you are working within.It should contribute to existing knowledge or address a meaningful research gap. 3. Research Gap Identification: Review relevant literature and research to identify gaps or areas where there is limited qualitative research. Look for unanswered questions or underexplored ...

  18. 70 Most Popular Qualitative Research Topics in 2022

    Top 70 Qualitative Research Topics To Ace 2022. November 16, 2020. There is no denying it; qualitative research topics are not as easy as ABC. To some, statistics is an enthralling subject while others may opt to clean the sea rather than sit in a statistics class. Millions of students around the globe face this crossroad.

  19. Sensitive, Challenging, and Difficult Topics: Experiences and Practical

    Qualitative research has undergone monumental changes since the middle of the last century as its proponents have battled for parity of esteem between it, and quantitative research.Fighting against accusations of being unscientific, without rigour, or fundamentally biased (Aspers & Corte, 2019; Eisner, 2003), and claims suggesting qualitative results are of little interest, "extremely low ...

  20. Qualitative Study

    Qualitative research is a type of research that explores and provides deeper insights into real-world problems.[1] Instead of collecting numerical data points or intervene or introduce treatments just like in quantitative research, qualitative research helps generate hypotheses as well as further investigate and understand quantitative data. Qualitative research gathers participants ...

  21. Qualitative vs. Quantitative Research

    When collecting and analyzing data, quantitative research deals with numbers and statistics, while qualitative research deals with words and meanings. Both are important for gaining different kinds of knowledge. Quantitative research. Quantitative research is expressed in numbers and graphs. It is used to test or confirm theories and assumptions.

  22. Adolescents' Experiences of Participating in Sensitive Research: A

    However, there are concerns around involving children and adolescents in research on sensitive topics such as child abuse, sexual health and trauma, due to their age (Alderson & Morrow, 2011) and perceived lack of competence (Bradbury-Jones & Taylor, 2015), meaning that children are assumed to lack capacity and maturity to participate in research meaningfully (Lundy et al., 2011).

  23. Qualitative Methods in Health Care Research

    Qualitative research has ample possibilities within the arena of healthcare research. This article aims to inform healthcare professionals regarding qualitative research, its significance, and applicability in the field of healthcare. ... They are normally built around a specific topic and are considered as the best approach to gather data on ...

  24. Toward a framework for selecting indicators of measuring ...

    Case studies are the most used tool for developing qualitative empirical research, both for Sect. 5.2.1 and "Decision-making." In the Sect. 5.2.1 cluster, the use of case studies is crucial to measure the impact of agricultural activities on the environment and, in some cases, also on the economic and social dimensions.

  25. A Practical Guide to Writing Quantitative and Qualitative Research

    INTRODUCTION. Scientific research is usually initiated by posing evidenced-based research questions which are then explicitly restated as hypotheses.1,2 The hypotheses provide directions to guide the study, solutions, explanations, and expected results.3,4 Both research questions and hypotheses are essentially formulated based on conventional theories and real-world processes, which allow the ...