bachelor thesis social media

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2010:239 BACHELOR THESIS Social Media and the Impact on Marketing Communication

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Gergana Todorova , Gergana Todorova

The purpose of this report is to present theoretical concepts and developments in the concept of " marketing communication mix". This article explains what is the marketing communication mix, describing its nature, importance, types of instruments and efficiency. Designing the right marketing mix involves the four P's i.e. Product, Price, Place and Promotion. In the field of marketing communications, must be coordinate efforts towards the last P of the marketing mix – Promotion. And need to develop strong sales and advertising messages that will connect with your customers instantly and effectively highlight product's quality and brand`s differentiation from others. Successful marketing communication relies on a combination of tools called the " promotional mix ". These tools include: Advertising, Public relations, Sales promotion, Direct marketing, Personal selling, and are used to describe the set of tools that a business can use to communicate effectively the benefits of your products or services to its customers.

Ljupka Naumovska

The marketing communications industry and theory are facing rapid changes in accordance with global business and society fluctuations. Global and local market conditions are constantly varying and thus creating hardly predictable environment. The most implemented tool for marketing communications – advertising, is losing its power for effective communications; customers are becoming over-advertised and resistant to traditional advertising stimuli. Advertising, as one-way communication mass media tool is no longer effective as previously, hence can no longer fulfill the role of leading marketing mix tool. Therefore, the necessity for altering the structure of the traditional marketing communication mix elements, emphasizing the role of other elements but advertising, with more personalized and interactive functions. One method for improvement of marketing communication's mix efficiency is by reallocation the leading role of advertising with public relations. The practice of public relations tools can ensure higher level of transparency in internal and external organizational communications and thus can certify more effective marketing communication. The theoretical research is supported with qualitative research of business segment by conducting a detailed interview for the marketing communication practice.

Felix Nyareki

Science Park Research Organization & Counselling

Nelson Omenugha

Aim: To review and discuss the use of social media platforms as digital marketing tool and promotional strategy by brands. The digital age inevitably brings changes and increased competition in ways businesses target, reach and recruit customers. This phenomena raises the question of which medium or media do businesses adopt in the marketing effort to reach, inform and convert customers; ultimately for survival? This review is an attempt to address this question within the context of the promotional activities of a beauty brand, Taliah. Approach: A review was conducted on the social media marketing activities of Taliah. It discusses different social media platforms such as Facebook, Twitter, Instagram and YouTube which the brand has combined to target, reach, persuade and convert their customers. In addition, the review identified four factors that reasonably affect the social media marketing as time and date; personality, call to action and post type. Consequently, this logical approach towards the subject-matter would help to provide knowledge and facilitate reaching the best-fit decision that can optimize the marketing activities of brands and businesses; considering the increasingly evolving technological era. Findings: The review considers the evolving changes in business as a result of the presence of various digital and interactive platforms and technologies. The study recognizes that the social media platforms provide opportunities for media content; including information on products and services to be processed and distributed to the targets. There is a worry that the market space is increasingly becoming competitive; particularly as consumers are empowered by the digital technologies to make informed choices among different brands and businesses. Arguably, this is one of the major factors that triggered the competition in the market and among brands. Review limitations/implications: The characteristics of the impact of the social media marketing on brands and businesses have recently been widely discussed because of their general applicability. Consequently, it is impossible to review and cover all the important aspects of the subject-matter in this review. This review focuses on the Taliah brand and how it has particularly conducted its social media and digital marketing management. It also examines four factors that reasonably affect the social media marketing; namely, time and date; personality, call to action and post type. The review examines and provides its own views based on content analysis of the social media marketing activities of Taliah brand. Practical implications: The review highlights the activities, benefits and challenges of applying social media as a marketing and promotional strategy. Social media platforms provide the channel through which brands and businesses can develop and disseminate information about their activities to their targets in an easy, less expensive and convenient manner. On the other hand, if brands and business understand the factors affecting the social media marketing; namely, time and date; personality, call to action and post type – they would be better prepared to checkmate these factors; including been able to aptly adapt the strengths of the social media in their marketing activities. This complement would strike the balance and potentially present a practical means through which brands could coordinate their marketing efforts in using various social media platforms. It is also crucial to gain insight into other factors that potentially impacting the activities of social media marketing strategy. Value: The review considers that the increasing changes in the market is itself an opportunity for the brands to rethink strategy on how various digital technologies and networking platforms can be optimized in marketing their activities and information. It is crucial and beneficial to emerging businesses and academics to understand how Taliah brand Business and Management Studies Vol. 4, No. 3; 2018 59 combined and utilized diverse social media platforms to target, reach out and recruit target customers; ultimately boosting its market shares.

Lucio Lamberti

Presentation Master's Thesis - Jannes van Beek - Developmental psychology

Roeterseilandcampus - Gebouw G, Straat: Nieuwe Achtergracht 129-B, Ruimte: GS.05

The use of social media has become widespread, with 45% of adolescents reporting near-constant online activity. 7.4% of European adolescents exhibit signs of problematic social media use (PSMU), characterized by an inability to stop using social media and neglect of one’s health and functioning in several life domains. Previous research indicates that individuals with ADHD are more prone to develop PSMU. This thesis investigates the role of inhibition deficits, commonly linked to both ADHD and PSMU, and hypothesizes that these deficits mediate the relationship between ADHD and PSMU. The research question is as follows: “To what extent does the mediating effect of inhibition explain the relationship between ADHD and problematic social media use?” To explore this, we conducted a cross-sectional, correlational, pilot study with 111 participants. During the presentation I will discuss the findings, implications, and potential for future research.

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May 29, 2024 • bachelor insider

Sydney gordon discusses still ‘getting hate’ on social media and shares dating update.

Getting candid.

Bachelor Nation fans got to know Sydney Gordon on Season 28 of “The Bachelor” as she looked for love with Joey Graziadei.

Things didn’t work out with Joey and Sydney and she ended up going home after a two-on-one date with Maria Georgas.

Maria and Sydney have since put their drama aside and there is no bad blood between them.

However, this week during an Instagram Q&A, Sydney shared that she still receives negativity from people online from that drama.

She shared a screenshot of someone spamming her account and all of her posts with hurtful emojis.

Alongside the screenshot, Sydney said, “It’s been a lot quieter, I’m thankful people are following me and allowing me to show who I am (especially on TikTok). But also, if you’re going to send someone hate bc of reality tv or hate in general, my heart goes out to you because you’re probably hurting yourself. This person wanted to go on a shit spree today, so we will let her have her moment.”

Sydney also shared who she’s closest with from the show now and posted a picture with her Bachelor Nation besties.

Alongside the photo with Rachel, Lea, Daisy, Katelyn, and more, she wrote, “To be honest we are all friends! These girlies in particular have gotten me through a pretty tough time during airing. I love them all so much and super thankful for them.”

During the Q&A, she revealed that she’s still looking for love and shared what she hopes to find in a man.

Sydney said, “Someone who is emotionally intelligent, has his own passions, prioritizes our relationship, lets me be me & supports my passions, loves to travel! He has to be open to me dressing him in vintage lol Oh & he can't be allergic to cats and probably is a planner because I’m the worst planner ever.”

She ended her Q&A by saying how excited she is to watch Jenn Tran’s season of “The Bachelorette” this summer.

Sydney said, “I’m very excited! Us gals all have a Bachelorette fantasy league and we’re very excited for that and so happy for Jenn!”

We are wishing Sydney all the best as she looks for love and we’re continuing to send positivity her way!

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Congratulations to camille hanes on a successful thesis defense.

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Congratulations to Marco Pipoly on a successful thesis defense!
356 Medical Research Center Iowa City, IA 52242 (319) 335-9968 [email protected]
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Presentation Master's Thesis
This thesis investigates the role of inhibition deficits, commonly linked to both ADHD and PSMU, and hypothesizes that these deficits mediate the relationship between ADHD and PSMU. The research question is as follows: "To what extent does the mediating effect of inhibition explain the relationship between ADHD and problematic social media ...
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Getting candid. Bachelor Nation fans got to know Sydney Gordon on Season 28 of "The Bachelor" as she looked for love with Joey Graziadei. Things didn't work out with Joey and Sydney and she ended up going home after a two-on-one date with Maria Georgas. Maria and Sydney have since put their drama aside and there is no bad blood between them.
Congratulations to Camille Hanes on a successful thesis defense!
356 Medical Research Center Iowa City, IA 52242 (319) 335-9968 [email protected]