case study of nestle pdf

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Nestle's Creating Shared Value Strategy

By: Michael E. Porter, Mark R. Kramer, Kerry Herman, Sarah McAra

This case considers Nestlé's creating shared value (CSV) strategy, which focused on the three categories of nutrition, water, and rural development. In the packaged food and beverage industry,…

• Length: 23 page(s)
• Publication Date: Nov 29, 2015
• Discipline: Strategy
• Product #: 716422-PDF-ENG

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This case considers Nestlé's creating shared value (CSV) strategy, which focused on the three categories of nutrition, water, and rural development. In the packaged food and beverage industry, pressure had mounted since the 1990s to improve supply chain sustainability and provide healthier, more natural foods, leading to consolidation and causing sales to decline in the 2010s. With 150 years' experience in the industry, Nestlé had transformed into a nutrition, health, and wellness company and made its CSV strategy explicit in the early 21st century. By 2014, Nestlé CEO Paul Bulcke considered how best to fully embed the company's CSV strategy and to communicate it to shareholders and external stakeholders.

Learning Objectives

Provide participants with an opportunity to discuss the approaches to implementing and communicating shared value.

Nov 29, 2015 (Revised: Oct 15, 2017)

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Switzerland

Harvard Business School

716422-PDF-ENG

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• December 2001 (Revised January 2002)
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Nestle S.A.

• Format: Print
• | Pages: 33

About The Author

Ray A. Goldberg

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