ice candy business plan introduction

Ice Candy Store Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Food Industry » Candy Store

Are you about starting an ice candy store? If YES, here’s a complete sample ice candy store business plan template & feasibility report you can use for FREE to raise money .

There are several business opportunities that an aspiring entrepreneur can start on a small scale and then grow the business to become a national phenomenon; most often than not, some the businesses are businesses that require little or no technical skills.

Why Start an Ice Candy Store?

Businesses whose skills you can pick – up easily from books or from online video tutorials at no cost. One of such businesses is to open a candy store in your neighborhood.

Beyond every reasonable doubt, a candy store business is indeed a profitable business because you can operate the business with your family members from your garage or a kiosk in front of your yard thereby cutting operational cost to the barest minimum.

So also if you are able to secure a strategic high traffic location or a school premises or park to open a shop, you can be rest assured to rake in good returns from your candy store especially if it is well – stocked with candies from various candy manufacturers.

As a matter of fact, starting a candy store business could be a way to earn additional income for your family especially if you have other business that you are doing.

It is a business that wouldn’t take much of your time if you have a sales girl or sales boy or even if you have your own vending machine strategically located where people can easily purchase candies. Places such as schools, Sunday schools, birthday parties and wedding ceremonies et al.

A Sample Ice Candy Store Business Plan Template

1. industry overview.

A candy store is a retail outlet where different candies, chocolates, chewing gums, sweeties, and toffees et al are sold. Basically, candy stores ensure that they target locations where they can easily attract children because children are the major consumers of products from candy stores.

Starting a candy retail store is a very easy business to start and it is not so capital intensive. Getting the right brands that people want to buy and good stock keeping records are the secrets of running a retail business such as candy store. Chocolate consumption seems to be a mainstay among US consumers.

Over the five years to 2016, revenue for the Chocolate Stores industry has expanded and will continue to increase over the next five years. Rising per capita disposable income is expected to drive the majority of industry growth. Many consumers consider chocolates daily luxuries, in which they will indulge regardless of economic conditions.

Although the majority of chocolate will be retailed at supermarkets and other retailers outside the industry, industry operators will continue to benefit from rising disposable incomes and growing demand for premium chocolates. Limited cocoa supply will also keep chocolate selling prices high, aiding industry revenue and profit.

The Candy cum Chocolate Stores industry is indeed a thriving sector of the economy of the united states of America which generates a whooping sum of well over billion annually from numerous candies cum chocolate stores scattered all around the United States of America.

The industry is responsible for the employment of several people. Experts project the furniture manufacturing industry to grow at a 1.9 percent annual rate. The establishment in this industry that has a dominant market share in the United States of America are; Godiva, See’s Candies and Lindt & Sprungli Inc.

If you are contemplating starting your own candy store business in the United States, you should ensure that you carry out a thorough market survey and feasibility studies .

If you get some key factors wrong before starting your own candy store business, then you are likely going to struggle to stay afloat. But over and above, candy store business is a thriving and profitable business especially if you are creative and ready to take on the available market within the location where your business.

2. Executive Summary

Mama Jay Candy Store is a neighborhood mom and pop candy store business that will be based in Fairhope – Alabama, USA. We have been able to secure a corner piece location where we intend launching our first candy store before venturing out to place our well – branded candy kiosks in strategic locations all around.

Our business goal as neighborhood candy retailing business is to become the number one choice of residence in the whole of the communities where we intend retailing our candies.

We are set to retail a wide range of candies, chocolates, chewing gums, sweeties, and toffees et al from different manufacturers both from the United States of America and from other countries. We have been able to secure permits from all relevant departments in the State of Alabama to run the business.

Mama Jay Candy Stores is set to redefine how neighborhood based candy store businesses should be run, not just in Fairhope – Alabama, but also in the whole of the United States of America. This is why we have put plans in place for continuous training of all our store keepers and other back office staff members at regular interval.

No doubt the demand for cupcakes and other baked foods is not going to plummet any time soon, which is why we have put plans in place to continue to explore all available market around the communities where we intend retailing our cupcakes.

In the nearest future, we will ensure that we create a wide range of distribution channels via franchising our candy store . With that, we know we will be able to strategy of ensuring that we brand kiosks and strategically position them in different locations prone to high human traffic all around Fairhope – Alabama.

There is hardly any customer who would visit our candy store who would not see the kind of candies, chocolates, chewing gums, sweeties, and toffees et al that they are looking for and who would want to come back and make more purchase – we take delight in welcoming repeated customers over and over again.

Mama Jay Candy Stores will at all time demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our customers’ needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our customers.

Our plan is to position our candy store business to become the leading brand in the candy store line of business in the whole of Fairhope – Alabama, and also to be amongst the top 2 candy store brand in the whole of Alabama within the first 5 years of starting our business.

This might look too tall a dream but we are optimistic that this will surely come to pass because we have done our research and feasibility studies and we are enthusiastic and confident that Fairhope is the right place to launch this type of business before spreading to other cities all across the State of Alabama. Jay Candy Stores is a family business that is owned by Mrs. Jessica Rendell and her immediate family members.

Mrs. Jessica Rendell has a B.Sc. in Business Administration, with well over 15 years of experience in the retailing / Supermarket and grocery store industry, working for some of the leading brand in the United States. Although the business is launching out with just one outlet in Fairhope – Alabama, but there is a plan to open other outlets (well – branded kiosks) all around Alabama.

3. Our Products and Services

At Mama Jay Candy Stores we are set to retail a wide range of candies, chocolates, chewing gums, sweeties, and toffees et al from different manufacturers both from the United States of America and from other countries.

Our intention of starting Mama Jay Candy Stores is to make profits from the candy store retailing industry and we will do all that is permitted by the law in the US to achieve our aim and ambition. Here are the products that will be found in our candy store and kiosks;

• Milk chocolates and caramels
• Dark chocolate
• Soft or creamy candies, like candy corn
• Chewing gum and gumballs
• Products from top candy production companies in the United States of America such as Almond Joy, Aplets & Cotlets, Big Hunk, Reese’s Pieces, Mounds, U-No Bar, and Ayds et al

4. Our Mission and Vision Statement

• Our vision as a community based candy store retailing business is to become the number one choice in the whole of Fairhope and also to be amongst the top 2leading candy stores in the State of Alabama before our 5 th anniversary.
• Our mission is to develop a highly successful, profitable all round business; a candy store retailing business that will grow from one store to different locations all around Alabama.
• We want to become a one stop candy shop.

Our Business Structure

We are quite aware that the success of any business lies in the foundation on which the business is built on, which is why we have decided to build our candy store business on the right business foundation.

As a matter of fact, we are set out to build a candy store business that will favorably compete with some of the leading brand such as Godiva, See’s Candies and Lindt & Sprungli Inc. in the United States of America and Canada. We want to build a business of dedicated workforce who will go all the way to ensure that our customers are satisfied, enjoy candies bought from our store.

In other to achieve this, we aware that it takes a business with the right employees and structure to achieve all what we have set to achieve, which is why will be putting structures and standard operating processes in place that will help us meet our clients demand and run the business on autopilot. The success of our candy store business will be anchored on the team not on any individual.

With the nature of candy store retailing business we intend running and the plan to strategically locate our well – branded candy kiosks in various locations all around Alabama, we are only expected to employ more than it is required to run a conventional candy store retailing business. In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer (Owner)
• Store Manager
• Human Resources and Admin Manager

Merchandize Manager

Sales and Marketing Manager

• Accountants / Cashiers
• Customer Services Executive

5. Job Roles and Responsibilities

Chief Executive Officer – Owner:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Reports to the board

Admin and HR Manager

• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversee the smooth running of the daily office activities.

Store Manager:

• Responsible for managing the daily activities in the store
• Ensures that proper records of goods are kept and our racks and warehouse does not run out of products
• Ensure that the store facility is in tip top shape and goods are properly arranged and easy to locate
• Interfaces with third – party suppliers (vendors)
• Controls goods distribution and supply inventory
• Supervises the workforce in the candy store sales floor.
• Manages vendor relations, market visits, and the ongoing education and development of the organizations’ buying teams
• Helps to ensure consistent quality of candy products on our rack
• Responsible for the purchase of goods and products for the organizations
• Responsible for planning sales, monitoring inventory, selecting the merchandise, and writing and pricing orders to vendors
• Ensures that the organization operates within stipulated budget.
• Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Models demographic information and analyze the volumes of transactional data generated by customer purchases
• Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps to increase sales and growth for the company

Accountant / Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management , general ledger accounting, and financial reporting
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization

Client Service Executive

• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with customers on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the human resources and admin manager in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to customers when they make enquiries
• Responsible for cleaning the store facility at all times
• Ensures that toiletries and supplies don’t run out of stock
• Cleans both the interior and exterior of the store facility
• Handles any other duty as assigned by the store manager.

6. SWOT Analysis

Due to our drive for excellence when it comes to running a standard candy store retailing business, we were able to engage some of the finest business consultants in Fairhope – Alabama to look through our business concept.

Together we were able to critically examine the prospect of the business and to access ourselves to be sure we have what it takes to run a standard candy store retailing business that can compete favorably with leading brand such as Godiva, See’s Candies and Lindt & Sprungli Inc. in the United States of America

In view of that, we were able to take stock of our strengths, our weakness, our opportunities and also the threats that we are likely going to be exposed to in Fairhope – Alabama and also in other cities that we intend positioning our well – branded candy kiosks.

Here is a of what we got from the critically conducted SWOT Analysis Mama Jay Candy Stores;

Our location, the Business model we will be operating on (strategically locating our well branded candy kiosks in various locations), varieties of payment options, wide range of products and our excellent customer service culture will definitely count as a strong strength for Mama Jay Candy Stores.

A major weakness that may count against us is the fact that we are a new candy store outlet and we don’t have the financial capacity to compete with multi – million dollars candy stores like Godiva, See’s Candies and Lindt & Sprungli Inc. and even supermarket and Grocery Store outlets like Albertson, Kroger, Publix Super Markets Inc. and co when it comes to retailing candies at a rock bottom prices.

• Opportunities:

The fact that we are going to be operating our candy retail store in one of the busiest streets in Fairhope – Alabama provides us with unlimited opportunities to sell our candies to a large number of people.

We have been able to conduct thorough feasibility studies and market survey and we know what our potential clients will be looking for when they visit our candy store; we are well positioned to take on the opportunities that will come our way.

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing / spending power. Another threat that may likely confront us is the arrival of a new candy store or even a supermarket, or in same location where ours is located.

7. MARKET ANALYSIS

• Market Trends

Candy store cum retailing business has been in existence for as long as human started trading goods, which is why you can easily find mom and pop shops scattered all around world. In most cases, those people that you find running mom and pop business in a very small scale in a street corner may not have the education that would want them to aspire to run the business on a large scale.

Just like in any retailing business, it is common to find candy retailing stores locating their businesses in a location with the right demographic composition and a place that is visible to their target market.

For example, it will be suicidal to locate a business such as candy store in a location that is predominantly inhabited by old people and retirees; if you make the mistake of doing that, you will definitely struggle with the business and sooner or later close shop.

The trend in the candy store retailing business is to locate such business in places with a good percentage of children. Places like schools, parks, estates, street corners, churches and other religious center where children can easily be attracted.

Lastly, it is a common trend to find candy stores that are determined to stay top if the game retail all sort of candies, chocolates, chewing gums, sweeties, and toffees et al from different manufacturers both from the United States of America and from other countries.

With that, they can be considered a one stop candy shop and if they retail in rock bottom prices, then they are going to be stay atop for a long time.

8. Our Target Market

As a matter of fact, the candy store retailing industry has one of the widest range of customers; everybody on planet earth has one or more things that they would need from a candy store be you an adult or a kid.

It is difficult to find people around who don’t patronize candy stores. In view of that, we have positioned our candy store to service the residence of Fairhope – Alabama and every other locations where our well – branded kiosks will be located all over Alabama.

We have conducted our market research and we have ideas of what our target market would be expecting from us. We are in business to retail a wide range of candies to the following groups of people;

• School Children
• Bachelors and Spinsters
• Corporate Executives
• Business People
• About to wed couples
• Expectant Mothers
• Sports Men and Women

Our Competitive Advantage

A close study of the candy stores industry reveals that the market has become much more intensely competitive over the last decade. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry.

We are aware of the stiffer competition and we are well prepared to compete favorably with other leading candy stores in Fairhope – Alabama. Mama Jay Candy Stores is launching a standard candy store that will indeed become the preferred choice of residence of Fairhope – Alabama.

Our candy store is located in a corner piece property on a busy road directly opposite one of the largest residential estates in Fairhope – Alabama. We have enough parking space that can accommodate well over 20 cars per time. One thing is certain; we will ensure that we have a wide range of candy products available in our store at all times.

It will be difficult for customers to visit our candy store and not see the product that they are looking for. One of our business goals is to make Mama Jay Candy Stores a one stop candy shop. Our excellent customer service culture, various payment options and highly secured facility will serve as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups candy stores) in the industry meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.

We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Mama Jay Candy Stores is in business to retail a wide range of candies to the residence of Fairhope – Alabama. We are in the candy stores industry to maximize profits and we are going to go all the way out to ensure that we achieve or business goals and objectives.

In essence, our source of income will be the retailing of a wide range of candies at affordable prices. We will retail candy products such as;

10. Sales Forecast

One thing is certain when it comes to candy stores, if your store is well stocked and centrally positioned, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Fairhope – Alabama and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base.

We have been able to critically examine the candy stores industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection are based on information gathered on the field and some assumptions that are peculiar to startups in Fairhope – Alabama.

Below are the sales projection for Mama Jay Candy Stores, it is based on the location of our business and other factors as it relates to candy stores start – ups in the United States;

• First Fiscal Year-: $50,000
• Second Fiscal Year-:  $120,000
• Third Fiscal Year-:  $250,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same products and customer care services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

Before choosing a location for Mama Jay Candy Stores, we undertook a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market and become the preferred choice for residence of Fairhope – Alabama.

We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time. We hired experts who have good understanding of the candy stores industry to help us develop

In order to continue to be in business and grow, we must continue to sell the candies that are available in our store which is why we will go all out to empower or sales and marketing team to deliver. In summary, Mama Jay Candy Stores will adopt the following sales and marketing approach to win customers over;

• Open our candy store in a grand style with a party for all.
• Introduce our candy store by sending introductory letters alongside our brochure to organizations, households and key stake holders in Fairhope – Alabama
• Ensure that we have a wide range of candies from different brands at all times.
• Make use of attractive handbills to create awareness and also to give direction to our candy store
• Position our signage / flexi banners at strategic places around Fairhope – Alabama
• Position our greeters to welcome and direct potential customers
• Create a loyalty plan that will enable us reward our regular customers
• Engage on road shows within our neighborhood to create awareness for our candy store.

11. Publicity and Advertising Strategy

Despite the fact that our candy store is well located, we will still go ahead to intensify publicity for the business. We are going to explore all available means to promote our candy store. Mama Jay Candy Stores has a long term plan of opening outlets (well – branded kiosks) in various locations all around Alabama which is why we will deliberately build our brand to be well accepted in Fairhope before venturing out.

As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand. Here are the platforms we intend leveraging on to promote and advertise Mama Jay Candy Stores;

• Place adverts on community based newspapers, radio stations and TV stations.
• Encourage the use of word of mouth publicity from our loyal customers
• Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook ,Twitter, LinkedIn, Snapchat, Badoo, Google+  and other platforms to promote our business.
• Ensure that our we position our banners and billboards in strategic positions all around Fairhope – Alabama
• Distribute our fliers and handbills in target areas in and around our neighborhood
• Contact corporate organizations, households, landlord associations and schools by calling them up and informing them of Mama Jay Candy Stores and the products we sell
• Advertise our candy store business in our official website and employ strategies that will help us pull traffic to the site
• Brand all our official cars and vans and ensure that all our staff members and management staff wears our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

Pricing is one of the key factors that gives leverage to retail businesses like candy stores, supermarkets and grocery stores et al, it is normal for consumers to go to places (retail outlets) where they can candies and groceries at cheaper price which is why big player in the candy stores industry like Godiva, See’s Candies and Lindt & Sprungli Inc. et al will attract loads of consumers.

Products in their store are tagged with the cheapest price you can get anywhere in the United States. We know we don’t have the capacity to compete with Godiva, See’s Candies and Lindt & Sprungli Inc., but we will ensure that the prices of all the candy products that are available in our candy store are competitive with what is obtainable amongst candy stores within our level.

• Payment Options

At Mama Jay Candy Stores, Our payment policy is all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that will be available in every of our outlets;

• Payment by cash
• Payment via Point of Sale (POS) Machine
• Payment via online bank transfer (online payment portal)
• Payment via Mobile money
• Payment with check from loyal customers

In view of the above, we have chosen banking platforms that will help us achieve our payment plans without any itches.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a candy store business; it might differ in other countries due to the value of their money. This is the key areas where we will spend our start – up capital;

• The Total Fee for Registering the Business in the United States of America – $750.
• Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $3,300.
• Marketing promotion expenses for the grand opening of Mama Jay Candy Stores in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
• Cost for hiring Consultant – $2,500.
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
• Cost for payment of rent for 12 month at $1.76 per square feet in the total amount of $53,300.
• Cost for Shop remodeling (construction of racks and shelves) – $5,000.
• Other start-up expenses including stationery ( $500 ) and phone and utility deposits ( $2,500 ).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $60,000
• The cost for Start-up inventory (stocking a wide range of candies, chocolates, chewing gums, sweeties, and toffees et al from different manufacturers both from the United States of America and from other countries) – $15,000
• Storage hardware (bins, rack, shelves, food case) – $3,720
• Cost for store equipment (cash register, security, ventilation, signage) – $3,750
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al): $4,000.
• The cost of Launching a Website: $600
• The cost for our opening party: $3,000
• Miscellaneous: $10,000

We would need an estimate of $150,000 to successfully set up our candy store in Fairhope – Alabama. Please note that this amount includes the salaries of all the staff for the first month of operation.

Generating Funding / Startup Capital for Mama Jay Candy Stores

Mama Jay Candy Stores is a family business that is solely owned and financed by Mrs. Jessica Rendell and her immediate family members. They do not intend to welcome any external business partners which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $50,000 ( Personal savings $40,000 and soft loan from family members $10,000 ) and we are at the final stages of obtaining a loan facility of $100,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Mama Jay Candy Stores is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to retail our wide range of candies a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Mama Jay Candy Stores will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of six years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check:>Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of facility and remodeling the shop: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In Progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Compilation of our list of products that will be available in our store: Completed
• Establishing business relationship with vendors – suppliers of candies: In Progress

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Sample Ice Candy Store Business Plan

Ice candy store business plan sample.

Starting a homemade candy business is considered a fun-filled business. While making it, you enjoy seeing your talent on display, on setting on people consuming, you see happy faces. You are sitting on a treasure trove if you can make quality candy.

Either talented or not, starting a candy business is realistic if an entrepreneur could lay hands on what is needed for the business. The business techniques allow for either a part-time or full-time basis. To that effect, an entrepreneur should never get to worry about how much time running the business will consume – You have your time at your disposal!

It is noteworthy that an entrepreneur places concern on rich and high-quality candies. If a quality product is attained, then a profitable and successful business is sure of a guarantee.

On starting a candy business, you would want to be sure you are staking just the right thing in the business. Brilliant suggestions on starting a candy business will be found in this article.

How to Start a Candy Business  Checklist

• Have an Overview into the Candy Industry

Similar to every other business, starting a candy business involves a quality understanding of how the industry works. It is quite important a willing entrepreneur research into the candy industry.

Familiarize oneself to both offline and on-line candy makers, competitors will expose you to growths and trends. Understanding the rate of demand is very vital for starters, it will influence quantities of candies to be produced.

• Pick Your Candy Type

After accumulating data vital for starting a candy business. The data gathered will influence the candy type to be picked for production. If your target market gets to be focused on a particular candy, you definitely will have no choice than to stick on candies being demanded.

• Design and Register Company Name and Logo

You will need to craft out a name for your business. Do not be in a rush in getting just any name. Pick names that are easy to pronounce and easy to remember that will blend along with your candy business. Customers will then have no problem getting your service advertised.

For business registration, you should visit local authorities for directives on how to go by it.

For designing a beautiful logo, you will require the service of graphic designers. They will also need to be contacted if you require a banner that will have your company logo designed on it or a business card.

• Draft a Business Plan

The business plan will explain succinctly what your candy business is all about. It will explain the finance for the operation of the business model. It is very important to design an appealing candy business plan , if your business would require investors, a good business plan will drive investors to invest in the business.

• Set up a Business Location

Your district might have restrictions on where a candy manufacturing company should not be located, so seek the consent of local authorities on areas opened for the business operation. Take into account that areas to be used must be where a booming sale could be accomplished.

• Gather all the Items Required for the Business Operation

Starting a candy business fully would involve knowing all the instruments you must have to begin the operation.

It is important to identify where you will get items to produce your candy. These includes:

• Molds for various shape and lengths
• Candy Flavor
• Candy sticks
• Tools for decoration
• Cellophane bags
• Display glass
• All required kitchen utensils
• Pastry brushes and other equipment.
• Start by Creating Samples

After acquiring the necessary materials and setting up the offices in your company, you will need to start making your candies. The first set of candies to be produced should be tagged as samples.

Since you want to invite massive consumers, you might decide to target wedding planners, bakeries, party planners, candy stores and schools to give out your samples for a taste. You are doing this to advertise your product so that you could be called on when candies are needed in either small or large quantities.

• Advertise Business Products

You might get customers to come straight to your company or get them to pay on delivery service or pay before delivery. You might need to network with all you contacted when giving out samples. You can advertise your products on television or on the Internet.

Create Blogs for your company where goods and services will be on display and you can easily be contacted.

You can extend your campaign on social networks. Other local networking associations will help you promote your business.

This guide should have helped you in starting a candy business. If operations are well carried out, with dedication and commitment, you will run a successful candy business.

ICE CANDY STORE BUSINESS PLAN EXAMPLE

Here is a sample business plan for starting a candy shop.

An ice candy store is a retail store where several candies, chocolates, sweeties, chewing gums, toffees, etc are retailed out to consumers. The major consumers of the products of the ice candy store are children, and they are the major target market.

Without spending much time discussing the ice candy industry, let us delve right into the business plan properly.

BUSINESS NAME: Pappy and Mammy Ice Candy Store

• Executive Summary
• Vision Statement
• Mission Statement
• Business Structure
• Products and Services
• Market Analysis
• Target Market
• Sales and Marketing Strategy
• Sales Forecast

EXECUTIVE SUMMARY

Pappy Mammy Candy Store is a neighborhood candy store business that has been registered, and it will be located in Oregon, United States. Pappy Mammy has obtained all the necessary permits and licenses from the relevant departments in Oregon.

The headquarters of our candy store business, Pappy Mammy, will be located at a central strategic location in Oregon, while our subsequent candy kiosks will be located at other strategic locations around the United States.

Our business goal in the industry is to establish ourselves to become the number one ice candy store in Oregon, and to be listed among the top leading ice candy stores in the United States. We are set to put smiles on the faces of our customers, giving them satisfactory and excellent customer services that they cannot get anywhere else around the United States.

Our products will be sourced from a variety of manufacturers within and outside the United States, and they will include a wide range of candies, chocolates, toffees, sweeties, chewing gums, etc.

Pappy Mammy will be owned by Mr. and Mrs. Sullivan. Mrs. Sullivan has more than 10 years of experience working in various grocery stores around the country. Mr. Sullivan has a B.Sc. in Business Administration and has worked as a manager at various top retailing stores in California.

A total of $200,000 will be required to successfully startup a Pappy Mammy ice candy store. A quarter of the total startup capital will be contributed by the Sullivans, another quarter will be borrowed from friends and family, while the remaining two-fourth will be obtained as a soft loan from the bank.

VISION STATEMENT

As a neighborhood ice candy store in the United States, Pappy Mammy candy store is dedicated to becoming the number one ice candy store in all of Oregon, and to be counted among the top 10 leading ice candy stores in the United States. We hope to become among the leading ice candy stores in Oregon before our 3 rd anniversary.

MISSION STATEMENT

We have a very simple mission. Our mission at Pappy Mammy is to establish a very successful ice candy store that is more than committed to satisfying its customers. We will accomplish this by, growing our candy store into various locations within the United States, and these candy kiosks will be ready to deliver quality services to customers.

BUSINESS STRUCTURE

As a matter of fact, without the right foundational structure, we will not be able to establish our ice candy store into the level we want it to be. Bearing this in mind, we have decided to raise the needed workforce to pilot our business to the sky.

Considering the kind of candy store we hope to run, especially since it will be having more locations around the United States, we will require more hands than the conventional ice candy store would. We will hire the services of various competent professionals to fill the positions of:

• The Store Manager.
• The Merchandise Manager.
• The Sales and Marketing Manager.
• The Customer Services Executive.
• The Human Resources and Admin Manager.
• The Accountants.
• The Cleaners.

PRODUCTS AND SERVICES

At Pappy Mammy ice candy stores; there are a lot of products we will offer for sales to our customers. We will retail a broad range of products to our customers, from a variety of candies, chewing gums, toffees, chocolates, sweeties, to a whole lot. We will get the supply of our products from manufacturers within the United States and other countries.

Our ultimate goal in the industry is to make considerable profits, and we will achieve this goal by conforming to all that is permitted under the law of the United States. The following are the products that we will offer in our ice candy store and kiosks around the country:

• Milk chocolates and caramels.
• Soft candies, such as candy corn.
• Hard candy.
• Chewing gum and gumballs.
• Products like Big Hunk, U-No Bar, Reese’s Pieces, etc.

MARKET ANALYSIS

Market Trend

It is a very common trend to not find ice candy stores located in places that are predominantly populated by old men and women. The popular trend is to situate your ice candy store in a place that has a great number of children. Schools, estates, parks, churches, and any children gathering, are excellent places to site your ice candy store.

Another trend in the industry is that you will find stores that will most likely stay on top of their game if they sell a variety of candies, chewing gums, chocolates, etc from several manufacturers within and outside the United States, especially if they offer their products at relatively low prices compared to their competitors.

TARGET MARKET

The target market largely encompasses all individuals. To a large extent, everyone needs something from the ice candy store. Our store will be located in Oregon to serve a whole lot of people, but our major targets will include:

– School kids. – Single men and women. – Households. – Adolescents. – Students. – Pregnant Mothers. – Tourists.

SALES AND MARKETING STRATEGY

We carried out a market feasibility study before choosing a location for our business. This feasibility study had provided us with sufficient information to help us structure our business sales and marketing strategies.

• We will start first by, opening our business in a grand style to attract the attention of our target customers.
• We will send introductory letters, together with our colored brochures, to various family units and organizations within the state.
• We will establish loyalty programs to reward loyal and regular customers.
• We will advertise our business in local newspapers, radio stations, and television.
• We will create an online presence for our business on social media such as LinkedIn, Google+, Facebook, etc.
• We will establish a working website for our business.

SALES FORECAST

Below is the sales projection for the Pappy Mammy ice candy store. This sales projection is based on several factors, such as the location of the business, and other obtainable data in the industry. This projection does not accommodate any major economic meltdown that might occur within the years in question. Also, this projection did not consider the emergence of a competitor that might offer the same products and services that Pappy Mammy will offer within the same location.

Year One                     $50,000 Year Two                    $150,000 Year Three                  $300,000

The information above is for entrepreneurs looking for ice candy store business plan sample to use for launching their own ice candy store business. All that you have to do as an entrepreneur is to follow the steps laid out and create yours to fit your plan.

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Business plan for ice candy

Ice candy business plan  is a document that describes the nature of the business, its objectives, target market and financials. To start with, it explains the business industry and how it works. It also provides ice candy business description by providing information about market analysis and competition within a certain market.

Ice Candy Business Plan

In this business plan for ice candy, we will discuss how to make the best business plan for your ice candy business.

As a first step, you need to decide on the type of your product. It can be either an ice cream shop or a seasonal shop that offers ice candy as one of its products. If your product will be seasonal, then it is better to make it in large quantities and sell it at a lower price so that people would be more interested in buying those products.

If you are planning to start an ice cream shop, then you should have a good location where there are many people passing by every day. This will help you get more customers daily as well as increase the sales of your products because they will always come back again and again when they remember how good your product was last time they tried it out.

You should also consider having enough parking space at your establishment so that customers don’t have any problem coming over and buying their favorite treat from you!

Ice candy is a sweet food made from ice, which is often flavored or colored. The main ingredients of ice candy are sodium acetate, potassium nitrate and water.

Ice candy is also known as “ice lolly” or “popsicle”. It’s usually sold in a plastic tube, but it can also be made at home using common household materials.

There are many different flavors of ice candy such as strawberry, banana, mango etc. Ice candy can be eaten by itself or dipped in chocolate. It’s often used as an alternative to ice cream because it’s cheaper and healthier than ice cream.

Ice Candy Business Plan Example – How To Start An Ice Candy Business

In this section we will provide you with an example of how to start an ice cream business plan:

1) Introduction – In this section you provide information about yourself and your business idea. You should include your personal background as well as why you want to open this particular business. You may also want to include any relevant experience you have had before opening this type of business (if applicable).

2) Market Analysis – In this section you need to go into detail about the market that you are targeting for your product/service (examples would be age groups, location etc…).

Ice candy is a delicious and refreshing summer treat. It is also very easy to make, so you can start your own ice candy business or simply make it at home. Ice candy is made by freezing flavored sugar water in molds. You can experiment with different flavors, or use commercially-prepared mixes sold in the grocery store. Ice candy can be a great money-making venture for the summer months, but you will need to invest some money into equipment before you get started.

The first thing you will need is an ice cream maker. You don’t want just any old ice cream maker though; you want one that will allow you to make ice candy (or gelato). Some of these machines are sold specifically for making gelato or sorbet, but others are simply modified versions of regular ice cream makers. If you want to make sure that your machine works properly for making gelato or sorbet then look for reviews on Amazon or other sites where people review kitchen appliances. If there are not many reviews then ask around among friends and family members who may have had experience with gelato makers before buying one yourself.

In order to make good quality gelato or sorbet every time, it

Ice candy is a frozen dessert made from sugar, water, and fruit. It is similar to sherbet, which contains egg whites and cream of tartar, but it does not contain dairy products. The mixture is boiled until it reaches soft-ball stage (about 234 F). It is poured into molds and allowed to cool. It has a low melting point and will melt quickly in the mouth.

It is best served during hot summer months when it can be eaten quickly before it melts. Ice candy is popular in the United States, especially during the summer months when temperatures rise above 90 degrees Fahrenheit (32 degrees Celsius).

Ice candy can also be made out of other ingredients such as syrups or jams. This type of ice candy is called freezer fudge or freezer frosting, which was invented by Clarence Birdseye in 1920s. These types of desserts are made with condensed milk instead of water and sugar. They are usually used as toppings for pies, cakes or other desserts such as ice cream sundaes and parfaits

Business Name: Ice Candy

Short Business Description:

We will be operating a small ice cream store with a variety of flavors and toppings. We will also have shaved ice and snow cones available for purchase.

Business Type: Retail Storefront Business

Start-up Funding: $15,000 – $30,000

Revenue Target: $100,000+/Year

Ice candy business plan example

Ice candy is one of the most popular confectionery products in India. It is made from sugar syrup and flavoured with different fruits. This product is available in a wide range of flavours like strawberry, kulfi, mango, pineapple etc. Ice candy business is a great opportunity for entrepreneurs who have interest in food industry and want to start their own business. This article will help you to know about how to start an ice candy business and how much money you will need for this venture.

The first step to start an ice candy business is to select a suitable location for your store or shop. You should also find out whether there are any competitors nearby or not? You can also check out whether there are any upcoming malls or commercial complexes near your area or not? If there are no malls or commercial complexes nearby then it would be better for you to open your store near any mall because it will save transportation cost as well as provide good traffic flow which means more sales for you!

If you want to start an ice candy business then it is important that you should get all necessary licenses and permits first before starting your business so that you don’t face any legal issues later on! Once all the legal formalities have been completed then only you can start selling ice.

Ice candy is a frozen dessert that tastes like candy. It’s made from fruit juice, cream, and sugar. Ice candy is sold in small cups or cones.

Some people call it “soft serve” ice cream because it’s not as hard as regular ice cream.

Ice candy is popular in many countries around the world, especially in places like China and Japan. In these countries, people like to eat it on hot days during the summer or after dinner as a sweet dessert.

This business plan sample is for an ice-cream shop selling both soft serve and hard ice cream at a mall location.

The owner of this business has been working at an ice-cream shop for several years and has decided to open his own store with the help of a friend who will be managing the business while he attends college full-time. They have $20,000 saved up to get started, which will go towards purchasing equipment (freezer) and renting a space at the mall. The owner plans to work part time at another job while attending school full time so he can save up money for future growth within the business.

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Ice Cream Shop Business Plan PDF Example

• February 28, 2024
• Business Plan

Creating a comprehensive business plan is crucial for launching and running a successful ice cream shop. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your ice cream shop’s identity, navigate the competitive market, and secure funding for growth.

This article not only breaks down the critical components of an ice cream shop business plan, but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the food&beverage industry, this guide, complete with a business plan example, lays the groundwork for turning your ice cream shop concept into reality. Let’s dive in!

Our ice cream shop business plan is tailored to cover all essential aspects for a well-rounded strategy. It details the shop’s operations, marketing initiatives, market environment, competitors, leadership structure, and financial projections.

• Executive Summary : A quick overview of your Ice Cream Shop’s idea, market potential, the team behind it, and financial strategy.
• Ice Cream Shop & Location: Describes the shop’s design and prime location for attracting ice cream lovers.
• Supply & Operations: Explains the supply chain, ice cream-making process, and day-to-day operations.
• Key Stats: Presents the size and growth of the ice cream market.
• Key Trends: Points out trends like artisanal flavors and health-conscious options.
• Key Competitors : Identifies competitors and what makes your shop unique.
• SWOT: Brief strengths, weaknesses, opportunities, and threats analysis.
• Marketing Plan : Short strategies for getting and keeping customers.
• Timeline : Major milestones from start-up to the first year’s end.
• Management: Gives info on the team running the shop and their responsibilities.
• Financial Plan: Forecasts finances over 5 years, covering income, expenses, and profits.

Ice Cream Shop Business Plan

Download an expert-built 30+ slides Powerpoint business plan template

Executive Summary

The Executive Summary introduces your ice cream shop’s business plan, providing a succinct overview of your shop and its offerings. It should describe your market positioning, the variety of ice cream flavors and related products you offer, its location, size, and a summary of daily operations. 

This section should also discuss how your ice cream shop will fit into the local community, including the number of direct competitors in the vicinity, identifying who they are, along with your shop’s unique selling points that set it apart from these competitors. 

Additionally, it should include information about the management and co-founding team, outlining their roles and contributions to the shop’s success. Furthermore, a summary of your financial projections, including revenue and profits over the next five years, should be included here to offer a comprehensive view of your ice cream shop’s financial strategy.

Make sure to cover here _ Business Overview _ Market Overview _ Management Team _ Financial Plan

Dive deeper into Executive Summary

Business Overview

For an Ice Cream Shop, the Business Overview section can be succinctly divided into 2 main parts:

Ice Cream Shop & Location

Briefly describe the ice cream shop’s physical setting, emphasizing its design, ambiance, and the welcoming atmosphere it creates for customers. Mention the shop’s location, highlighting its accessibility and convenience for customers, such as its proximity to popular community spots or ease of parking. Explain why this location is beneficial for attracting your target clientele.

Supply & Operations

Detail the variety of ice cream flavors and related products offered, from classic favorites to unique, artisanal creations. Outline your sourcing strategy, ensuring it reflects a commitment to quality and, where possible, local sourcing.

Explain your operations, including how ice cream is stored, served, and the measures in place to maintain the highest standards of hygiene and customer satisfaction. Highlight any special offerings, seasonal flavors, or loyalty programs that provide added value to your customers, encouraging repeat visits and customer loyalty.

Make sure to cover here _ Ice Cream Shop & Location _ Supply & Operations

Market Overview

Industry size & growth.

In the Market Overview of your ice cream shop business plan, start by examining the size of the ice cream industry and its growth potential. This analysis is crucial for understanding the market’s breadth and identifying opportunities for expansion.

Key market trends

Proceed to discuss recent market trends , such as the increasing consumer interest in artisanal and gourmet ice cream, the demand for a wide range of flavors including exotic and locally inspired ones, and the growing popularity of health-conscious options like dairy-free and low-sugar ice creams.

For example, highlight the trend towards customization and personalization in ice cream servings, as well as the incorporation of organic and sustainable ingredients.

Key competitors

Then, evaluate the competitive landscape, which includes a variety of ice cream shops from high-end artisanal boutiques to budget-friendly chains, as well as the presence of supermarket ice cream brands and mobile ice cream vendors.

For example, emphasize what makes your ice cream shop stand out, whether it’s through exceptional customer experiences, a unique and diverse flavor selection, or a commitment to sustainability and community involvement.

Make sure to cover here _ Industry size & growth _ Key market trends _ Key competitors

Dive deeper into Key competitors

First, conduct a SWOT analysis for the ice cream shop , highlighting Strengths (such as unique flavor offerings and a prime location), Weaknesses (including seasonal fluctuations in demand or limited indoor seating), Opportunities (for example, a growing interest in artisanal and gourmet ice cream), and Threats (such as new competitors entering the market or changes in health trends that may impact ice cream consumption).

Marketing Plan

Next, develop a marketing strategy that outlines how to attract and retain customers through innovative flavor launches, special promotions, an engaging online presence, and participation in local events and festivals.

Finally, create a detailed timeline that outlines key milestones for the ice cream shop’s opening, marketing initiatives, customer base development, and potential expansion plans, ensuring the business progresses with clear goals and strategic direction.

Make sure to cover here _ SWOT _ Marketing Plan _ Timeline

Dive deeper into SWOT

Dive deeper into Marketing Plan

The Management section focuses on the ice cream shop’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the ice cream shop towards its financial and operational goals.

For your ice cream shop business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.

Financial Plan

The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your ice cream shop’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs and capital expenditures.

For your ice cream shop business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

Privacy Overview

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Here is a free business plan sample for an ice cream shop.

Have you been fantasizing about opening your own ice cream shop but feel overwhelmed about where to start?

In the content that follows, we will present to you a comprehensive sample business plan tailored for an ice cream shop.

As you might be aware, a meticulously formulated business plan is crucial for any aspiring entrepreneur. It serves as a roadmap, outlining your vision, objectives, and strategies for your sweet venture.

To craft a winning plan with ease and precision, feel free to utilize our ice cream shop business plan template. Additionally, our specialists are on standby to review and refine it at no extra cost to you.

How to draft a great business plan for your ice cream shop?

A good business plan for an ice cream shop must cater to the unique aspects of this delightful and often seasonal business.

To start, it's important to provide a comprehensive overview of the ice cream market. This should include current statistics and an exploration of emerging trends, similar to what we've incorporated in our ice cream shop business plan template .

Your business plan should articulate your vision clearly. Define your target market (such as families, young adults, tourists), and establish the distinctive positioning of your ice cream shop (gourmet flavors, locally sourced ingredients, dietary options like vegan or sugar-free, etc.).

Market analysis is the next critical component. This requires a thorough examination of local competitors, market tendencies, and consumer preferences specific to ice cream consumption.

Product offerings are central to an ice cream shop. Detail the variety of flavors, cone options, and any additional treats or beverages you plan to sell. Explain how these choices align with the desires and expectations of your target customers.

The operational plan is vital. It should outline the location of your shop, the layout of the serving and seating areas if applicable, supplier relationships for ingredients, and the process of making and serving ice cream.

For an ice cream shop, it's crucial to highlight the quality and source of ingredients, the creativity of flavor combinations, and adherence to health and safety standards.

Then, delve into your marketing and sales strategies. How do you intend to draw in customers and keep them coming back? Discuss promotional tactics, customer loyalty programs, and potential for additional revenue streams (like catering events or offering specialty desserts).

Incorporating digital strategies, such as a website or social media engagement, is also critical in the modern marketplace.

The financial plan is another cornerstone. It should cover the initial investment, projected sales, ongoing expenses, and the point at which the business will become profitable.

Given that ice cream shops can be highly seasonal, it's imperative to plan carefully and understand your financial projections. For assistance, consider using our financial forecast for an ice cream shop .

Compared to other business plans, an ice cream shop's plan must pay particular attention to seasonality, inventory management for perishable items, and the potential for fluctuating demand based on weather and tourism.

A well-crafted business plan will not only help you clarify your vision and strategy but also attract investors or secure loans.

Lenders and investors are looking for a solid market analysis, realistic financial projections, and a clear operational strategy for managing an ice cream shop.

By presenting a detailed and substantiated plan, you showcase your dedication and preparedness for the successful operation of your ice cream shop.

To achieve these goals while saving time, you can start with our ice cream shop business plan template .

A free example of business plan for an ice cream shop

Here, we will provide a concise and illustrative example of a business plan for a specific project.

This example aims to provide an overview of the essential components of a business plan. It is important to note that this version is only a summary. As it stands, this business plan is not sufficiently developed to support a profitability strategy or convince a bank to provide financing.

To be effective, the business plan should be significantly more detailed, including up-to-date market data, more persuasive arguments, a thorough market study, a three-year action plan, as well as detailed financial tables such as a projected income statement, projected balance sheet, cash flow budget, and break-even analysis.

All these elements have been thoroughly included by our experts in the business plan template they have designed for an ice cream shop .

Here, we will follow the same structure as in our business plan template.

Market Opportunity

Market data and figures.

The ice cream market is a dynamic and evolving industry with significant growth potential.

Recent estimates value the global ice cream market at over 60 billion dollars, with projections indicating a continued increase due to the rising demand for innovative and premium frozen desserts.

In the United States alone, there are over 20,000 ice cream shops, contributing to an annual revenue of approximately 5 billion dollars for the ice cream industry.

These statistics underscore the popularity of ice cream as a staple treat in American culture and its substantial economic impact.

The ice cream industry is witnessing a surge in trends that cater to health-conscious and adventurous consumers.

There is a growing interest in low-calorie and sugar-free ice cream options, as well as an expansion in dairy-free and plant-based alternatives, catering to lactose-intolerant and vegan customers.

Eco-conscious consumers are driving demand for sustainably sourced ingredients and eco-friendly packaging, pushing ice cream shops to adopt greener practices.

Artisanal and craft ice cream varieties are becoming increasingly popular, with a focus on unique flavors, local ingredients, and handcrafted production methods.

Technology is also playing a role, with some shops offering customized ice cream experiences through the use of liquid nitrogen freezing or personalized mix-ins.

Online ordering and delivery services for ice cream are expanding, making it easier for customers to enjoy their favorite flavors from the comfort of their homes.

Transparency in ingredient sourcing and a focus on natural, high-quality components are important to consumers, who are more discerning about the products they consume.

These trends highlight the industry's adaptability and responsiveness to the evolving preferences and values of modern consumers.

Success Factors

Several factors contribute to the success of an ice cream shop.

Foremost, the quality of the ice cream is paramount. Shops that offer rich, flavorful, and high-quality products are more likely to build a dedicated following.

Innovation in flavor creation and presentation can set an ice cream shop apart in a crowded market.

The shop's location is critical, with high foot traffic areas often leading to increased sales and visibility.

Exceptional customer service is essential for fostering a welcoming atmosphere and encouraging repeat business.

Efficient cost management, environmental sustainability, and the ability to keep pace with dietary trends, such as offering keto or paleo-friendly options, are vital for the longevity and prosperity of an ice cream shop.

The Project

Project presentation.

Our artisanal ice cream shop project is designed to cater to the discerning palates of ice cream aficionados, with a special focus on those seeking lactose-free, vegan, and health-conscious options. Situated in a vibrant neighborhood or near popular tourist attractions, our shop will feature an array of unique and traditional flavors, all crafted with premium ingredients and offering dairy-free alternatives.

We will emphasize the quality, creaminess, and innovative flavor combinations of our ice cream to deliver an indulgent experience that doesn't compromise on dietary preferences or health.

Our ice cream shop aims to be the go-to destination for exceptional frozen desserts, contributing to the joy and satisfaction of our community and visitors alike.

Value Proposition

The value proposition of our artisanal ice cream shop is centered around providing a delightful and diverse selection of ice cream that caters to various dietary needs without sacrificing flavor or texture.

Our dedication to using high-quality, natural ingredients ensures a rich and satisfying taste experience, while our commitment to inclusivity means offering options that everyone can enjoy, regardless of dietary restrictions.

We strive to create a welcoming atmosphere where customers can explore a world of flavors, learn about the benefits of our carefully sourced ingredients, and indulge in a treat that's both delicious and responsible.

As a pillar of the community, our ice cream shop will not only serve up scoops of joy but also aim to educate and inspire healthier dessert choices.

Project Owner

The project owner is an ice cream enthusiast with a passion for creating delectable and innovative frozen treats that cater to a wide range of dietary needs.

With a background in culinary arts and a special interest in nutrition and sustainable practices, they are dedicated to establishing an ice cream shop that stands out for its commitment to quality, creativity, and customer health.

Driven by a mission to offer a delightful escape through every scoop, the owner is determined to provide a memorable experience that celebrates the joy of ice cream while promoting a lifestyle that values well-being and inclusivity.

Their dedication to excellence and love for the craft of ice cream making are the cornerstones of this project, aiming to enrich the lives of those who seek indulgence in its purest and most thoughtful form.

The Market Study

Market segments.

The market segments for this artisanal ice cream shop are diverse and cater to a wide range of customers.

Firstly, there are dessert lovers who seek out gourmet, high-quality ice cream with unique flavors and natural ingredients.

Secondly, health-conscious individuals who prefer ice cream made with organic, low-fat, or alternative milk options form another significant segment.

Additionally, the market includes families looking for a fun and delicious treat for all ages, as well as tourists seeking to indulge in local specialties.

Lastly, local businesses and event planners represent a segment interested in catering services for parties, corporate events, and special occasions.

SWOT Analysis

A SWOT analysis of this artisanal ice cream shop project highlights several key points.

Strengths include a passion for creating handcrafted ice cream, the use of high-quality and locally sourced ingredients, and a strong brand identity centered around a unique customer experience.

Weaknesses might encompass the seasonal nature of ice cream sales and the potential for higher production costs associated with premium ingredients.

Opportunities can be found in the growing trend towards artisanal and craft foods, the ability to create a strong online presence, and the potential to expand the product line to include vegan and allergy-friendly options.

Threats could involve the competitive landscape of the ice cream market, fluctuating prices of dairy and other key ingredients, and the need to maintain consistent quality and innovation to retain customer interest.

Competitor Analysis

Competitor analysis in the ice cream industry shows a mix of traditional ice cream parlors and modern, innovative shops.

Direct competitors include other artisanal ice cream shops, large ice cream chains, and supermarkets with a variety of frozen dessert offerings.

These competitors vie for the attention of consumers who value taste, quality, and a memorable buying experience.

Potential competitive advantages include the uniqueness of flavor combinations, the shop's ambiance and location, customer loyalty programs, and the ability to cater to dietary restrictions and preferences.

Understanding the competitive landscape is crucial for carving out a niche and ensuring customer satisfaction and repeat business.

Competitive Advantages

Our dedication to crafting exceptional ice cream from scratch is the cornerstone of our competitive edge.

We offer an ever-changing menu of inventive flavors, all made with care from the finest ingredients, to deliver unparalleled taste and quality.

Our commitment to sustainability, through eco-friendly practices and packaging, resonates with environmentally conscious consumers.

We also engage with our community by hosting events and collaborating with local businesses, which helps to strengthen our brand's presence and loyalty among our customers.

Transparency in our ingredient sourcing and production processes further solidifies trust in our brand, ensuring that our customers feel good about every scoop.

You can also read our articles about: - how to open an ice cream shop: a complete guide - the customer segments of an ice cream shop - the competition study for an ice cream shop

The Strategy

Development plan.

Our three-year development plan for the artisanal ice cream shop is designed to be both progressive and responsive to market trends.

In the first year, our goal is to establish a strong local presence and build a loyal customer base by offering unique, high-quality ice cream flavors and exceptional service.

The second year will focus on expanding our reach by setting up additional outlets in high-traffic areas and possibly exploring franchising opportunities.

In the third year, we plan to diversify our product line to include vegan and dairy-free options, catering to a wider range of dietary preferences, and to initiate collaborations with local food artisans to create exclusive flavors.

Throughout this period, we will prioritize customer satisfaction, innovation in flavor creation, and sustainability in our operations to solidify our reputation in the ice cream market.

Business Model Canvas

The Business Model Canvas for our ice cream shop targets not only ice cream lovers but also those with dietary restrictions and health-conscious individuals seeking indulgent yet mindful treats.

Our value proposition revolves around offering a memorable experience through a variety of premium, handcrafted ice cream flavors made from locally sourced ingredients.

We plan to sell our products through our physical shops and online platforms, utilizing key resources such as our state-of-the-art ice cream making equipment and our team's culinary expertise.

Key activities include crafting unique ice cream flavors, engaging with the community, and maintaining a strong online presence.

Our revenue streams will be generated from the sale of ice cream products, while our costs will be associated with ingredients, production, and marketing efforts.

Access a detailed and customizable Business Model Canvas in our business plan template .

Marketing Strategy

Our marketing strategy is centered on creating an immersive brand experience.

We aim to captivate our target market by showcasing the artistry behind our ice cream creations and emphasizing the use of natural, high-quality ingredients. Our promotional tactics include interactive social media campaigns, local event sponsorships, and in-shop flavor sampling events.

We will also seek partnerships with local businesses and food influencers to increase brand visibility and credibility.

By leveraging digital marketing and community engagement, we will build a strong brand that resonates with customers seeking a delightful and authentic ice cream experience.

Risk Policy

Our risk policy for the ice cream shop is focused on mitigating risks associated with perishable goods, customer health, and market fluctuations.

We will implement rigorous quality control measures to ensure the freshness and safety of our ingredients, and we will adhere to strict sanitation protocols to prevent contamination.

Cost management strategies will be in place to navigate the volatile prices of premium ingredients. Additionally, we will maintain comprehensive insurance coverage to protect against unforeseen liabilities.

Our commitment is to deliver safe, high-quality ice cream while ensuring the financial stability and longevity of our business.

Why Our Project is Viable

We are passionate about creating an ice cream shop that stands out for its innovative flavors and quality craftsmanship.

With a focus on customer experience, community involvement, and a responsive approach to dietary trends, we believe our business is well-positioned to thrive in the competitive ice cream market.

We are dedicated to adapting our strategies to meet customer demands and are excited about the potential to grow a sustainable and beloved ice cream brand.

We welcome the opportunity to make a positive impact on the community and look forward to the sweet success of our ice cream shop.

You can also read our articles about: - the Business Model Canvas of an ice cream shop - the marketing strategy for an ice cream shop

The Financial Plan

Of course, the text presented below is far from sufficient to serve as a solid and credible financial analysis for a bank or potential investor. They expect specific numbers, financial statements, and charts demonstrating the profitability of your project.

All these elements are available in our business plan template for an ice cream shop and our financial plan for an ice cream shop .

Initial expenses for our artisanal ice cream shop include the purchase of commercial ice cream making equipment, freezers for storage and display, renovation of the retail space to create an inviting atmosphere, procurement of high-quality, natural ingredients, and staff training to ensure the production of premium ice cream. Additionally, costs will be allocated for brand development and targeted marketing campaigns to attract ice cream enthusiasts.

Our revenue assumptions are based on a thorough analysis of the local market's demand for artisanal and specialty ice cream, taking into account the increasing trend towards gourmet frozen desserts and unique flavor experiences.

We expect sales to grow steadily as we establish our brand and reputation for offering a diverse range of unique and traditional ice cream flavors made with high-quality ingredients.

The projected income statement outlines expected revenues from ice cream sales, production costs (ingredients, labor, utilities), and operating expenses (rent, marketing, salaries, etc.).

This leads to a forecasted net profit that is essential for assessing the long-term profitability of our ice cream shop.

The projected balance sheet will reflect assets such as ice cream making equipment, ingredient inventories, and liabilities including any loans and foreseeable expenses.

It will provide a snapshot of the financial health of our ice cream shop at the end of each fiscal period.

Our projected cash flow statement will detail the inflows and outflows of cash, enabling us to predict our financial needs. This is crucial for maintaining a healthy cash balance to support operations and growth.

The projected financing plan will outline the sources of funding we intend to tap into to cover our initial costs, such as savings, loans, or investor capital.

We will keep a close eye on the working capital requirement for our ice cream shop to ensure we have sufficient funds to support day-to-day activities, including ingredient purchases, inventory management, and payroll.

The break-even analysis will determine the volume of sales we need to achieve to cover all our costs, including the initial investment, and to begin generating profits.

It will signal the point at which our business becomes financially sustainable.

Key performance indicators we will monitor include the profit margin on our ice cream sales, the current ratio to evaluate our ability to meet short-term liabilities, and the return on investment to gauge the efficiency of the capital we have invested in our ice cream shop.

These metrics will assist us in assessing the financial performance and overall success of our venture.

If you want to know more about the financial analysis of this type of activity, please read our article about the financial plan for an ice cream shop .

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How to Write an Ice Cream Shop Business Plan + Free Sample Plan PDF

Elon Glucklich

6 min. read

Updated February 16, 2024

Download: Free one-page ice cream shop sample business plan

With the global ice cream market projected to grow by over 40% by the end of the decade, now is a great time for entrepreneurial dessert enthusiasts to enter the ice cream business.

But running any kind of business requires careful planning. You’ll need to consider your location and the preferences of customers in your area, and understand what direct and indirect competitors are offering.

Are you writing a business plan for your ice cream shop because you’re seeking a loan? Or, is your primary concern building a clear roadmap for growth? Either way, remember that no two ice cream shops are exactly alike. Your business model will be different if you’re making your own ice cream or selling scoops from big manufacturers. So take the time to do some market research and create your own financial forecasts to give you a blueprint for sustained growth. That’s the benefit a business plan provides.

• What should you include in an ice cream shop business plan?

Your ice cream shop business plan doesn’t need to be hundreds of pages — keep it as short and concise as you can. You’ll probably want to include each of these sections:

• Executive summary
• Company overview
• Market analysis
• Marketing and sales strategy 
• Operations Plan
• Financial plan

One of the things that makes an ice cream shop business plan different from some food and beverage business plans is that your business might be more affected by seasonal downturns. 

You also have to account for consumers’ growing preference for dairy-free alternatives. If you’re trying to reach a health-conscious market, make sure to keep an eye on market trends, and include your ideas for offering dairy alternatives on your menu.

Here’s an example of an ice cream shop business plan outline.

• The 7 elements of an effective ice cream shop business plan

1. Executive Summary

The executive summary gives a broad overview of your plan. It should outline your goals for the shop, whether it’s to enter a new market, separate yourself from competitors with innovative ice cream flavors, or expand your customer base.

The executive summary should clearly articulate the ice cream shop’s mission. Maybe it’s to deliver locally sourced and organic ingredients. Or it could be to establish a new community gathering space for families. Whatever it is, you should carve out some space in the 1-2 page executive summary section so that readers understand the “why” of your business right away.

Lay out what the keys to success are for your ice cream shop. It could be finding a location with high visibility and foot traffic, a team that delivers exceptional customer service, a unique product line, or a combination of these factors.

2. Company description

The Company Description section should give readers deeper insight into the operations and structure of your ice cream shop. It expands on the brief overview provided in the executive summary, offering more information about your ice cream shop’s unique value proposition. 

If you have an existing business, briefly share its history, highlighting any milestones you’ve achieved, like reaching certain sales goals or employee counts.

If you’re a new business, start by discussing the rationale behind your business name and location. Then, go into more detail about your concept. Describe if you’re focusing on traditional flavors, gourmet or artisan options, or a niche market like vegan or dairy-free alternatives. Detail offerings like coffee or baked goods and snacks that might support your main product line.

It’s also important to detail the ownership and legal structure of your business, like if you’re a sole proprietorship, a limited liability company, partnership, or more formal corporate structure.

Finally, you can go into more detail about the goals for your business that you touched on in your executive summary. These could be sales targets, expansion plans — whatever you hope to achieve. Explain how you plan to measure success toward your goals, and your projected timeframe for meeting them.

3. Market analysis

Separating yourself from competitors requires a strong understanding of your business opportunity. The market analysis section is where you document the size of your market and your competitors.

This is where you hone in on the demographics and preferences of your target market, as well as trends in the ice cream industry that could impact your sales. Whether you plan to target health-conscious college students, families with young children, or another segment, explain in your plan why this focus is justified, and back it up with research.

You’ll also need to research your target market’s other dessert options, whether it’s direct competitors like other ice cream shops, or indirect competitors like grocery stores.  

4. Marketing and sales strategy

The marketing and sales strategy takes the research from your market analysis, and turns it into an actionable plan to get more customers in the door.

Advertising online or in local publications can help spread awareness of your business. Participating in community events is another way to connect with potential customers. Digitally savvy business owners also leverage their website and social media accounts as low-cost ways to reach customers wherever they are.

You should also consider if discounts or special offers for repeat customers will encourage enough loyalty to justify the lower sales price. Just make sure that these initiatives are tailored to your target market. Effective marketing is about utilizing tactics that work, and scrapping ones that don’t provide any return. So be sure to establish key performance indicators to track the effectiveness of your marketing strategy.

5. Operations plan

The operations section details how you’ll run your business efficiently from day to day. All of the logistics you’ll need to manage to avoid wasteful spending — production processes, supplier relationships, staffing, inventory and technology — are documented here.

Outline how you plan to source ingredients and materials you’ll be ordering regularly, and identify your key suppliers. You should also give details about the building size and layout of your business, and any renovations required if you’re starting out or expanding.

List your staffing needs, including key roles and responsibilities. If you’re writing your business plan for a bank loan or investment, be sure to include your plan for managing inventory and reducing waste, since they’ll be especially concerned about if you’ll use their funds wisely.

6. Financial plan

Your financial plan should include financial projections for your business, including your sales , expenses , and profitability . Include a cash flow statement , income statement , and balance sheet .

Also, outline your pricing strategy and compare your prices to competitors. Examine your wage costs and consider how they will affect your profitability.

As you compare your financial projections to your actual results over time, you’ll see where you need to make strategic adjustments to reach your goal, or if you need to revise your target. 

7. Appendix

The appendix is where you add any additional documents that support your business plan. This could include market research and survey data, lease agreements, employee contracts, or licensing and permit documents.

An appendix isn’t always necessary, but it can provide valuable context and proof to support your business plan’s content.

• Download your free ice cream shop one page sample business plan

Download this ice cream shop sample business plan for free right now, or visit Bplans’ gallery of more than 550 sample business plans if you’re looking for more options.

There are plenty of reasons ice cream shop owners can benefit from writing a business plan —you’ll need one if you’re seeking a loan or investment.

Even if you’re not seeking funding, the process of thinking through every aspect of your business will help you make sure you’re not overlooking anything critical as you grow.

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Elon is a marketing specialist at Palo Alto Software, working with consultants, accountants, business instructors and others who use LivePlan at scale. He has a bachelor's degree in journalism and an MBA from the University of Oregon.

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Ice Cream Shop Business Plan

2. Business Overview

The business overview section compliments the executive summary and provides a quick look at your ice cream shop. Draft specific details about your business here.

First, introduce the ice cream shop’s business model, including ownership, legal structure(S-Corp, LLC or a sole proprietorship), and shop location.

Also, mention what type of business you are operating; for instance, it will be one of the below types of ice cream shop businesses:

• Self-service ice cream shop: Allows customers to fill their own containers with desired ice cream flavors and toppings.
• Ice cream truck: An easy way to reach more customers in different areas.
• Gourmet ice cream shop: Caters to customers seeking premium frozen desserts and high-quality experience.
• Franchise ice cream shop: Operates under the esteemed brand and follows the meticulous operational standards set by the franchisor.

Don’t forget to add a mission statement in this section, as it is a brief of your ice cream shop’s guiding principles. Here is an example of the mission statement for an ice cream store using Upmetrics:

Next, discuss a little bit more about your business background and how your ice cream shop works. Try to give answers for when you start your business and what are the long-term goals of your brand.

In addition, highlight any milestones you have accomplished, such as the number of customers served, positive reviews, new ice cream parlor openings, etc.

3. Market and Competitor Analysis

Launching an ice cream shop business demands a strategic roadmap and an ice cream shop industry analysis. So, take some time to go further and perform careful market research in your area.

Start this section by presenting a quick summary of the ice cream shop industry and define the local market size (in dollars), historical background, and growth potential.

With proper market research and industry analysis, you can assess that the market for ice cream shops is bustling with competition, going from self-serve frozen yogurt zones to dreamy ice cream parlors.

So, identify your target market demographics, including age, gender, income level, and preferences. Want help creating a buyer persona for your ice cream shop business?

Employ Upmetrics’ AI-powered Assistance now and write brief sections of your business plans. Follow the given prompt or revise it to make a bunch of buyer persona profiles for your target customers:

Explore the current landscape and assess key players to understand their strengths and weaknesses. Perform a thorough ice cream industry analysis to recognize direct and indirect competitors.

Direct competitors can be other ice cream shops, while frozen yogurt shops or dessert cafes can be indirect competitors.

Monitor their product offerings, pricing plan, and customer engagement approach. So, you need a strong, memorable, and coherent ice cream brand that addresses gaps in the market.

Conduct a SWOT analysis to find internal strengths & weaknesses of your ice cream shop and external opportunities & threats in the ice cream market. Based on that, outline unique selling points and competitive edge.

Not only that, you can also explain local government regulatory rules and emerging market trends that might impact the ice cream shop industry.

4. Ice cream Menu

Designing a sample ice cream menu is the most important asset for writing an ice cream shop business plan. It is a productive step in presenting your business plan to potential clients and investors.

Summarize the uniqueness of your offerings that set your brand apart from other ice cream shops. Start by listing all the flavors of ice creams, toppings, and specialty items your shop will offer. That might be:

• Classic flavors(Vanilla, Chocolate, Strawberry, Cookies and Cream, Butter Pecan, etc.)
• Signature flavors (Hazelnut Delight, Caramel Sensation, Cheesecake Bliss, Espresso Crunch, etc.)
• Seasonal Specials(Pumpkin Spice Delight, Apple Cinnamon Harvest, Lemonade Fizz Fling, etc.)
• Creative Cones(Bubblegum Burst Cone, Cinnamon Sugar Twist Cone)
• Ice cream floats
• frozen yogurt selections
• Customizable ice cream flights
• Ice cream cakes
• Sorbet and Sherbet options

Showcase that your ice cream products cater to a diverse customer base and ensure that there’s something for everyone. Clearly emphasize innovative flavors and unique combinations to grab customer attention.

Add creative names and descriptions to enhance the overall appeal of your menu. Use vibrant language to portray delightful flavors, the aroma of freshly made waffle cones, and any special features.

Implement a transparent and strategic pricing structure for delightful explorations that reflect the quality and craftsmanship behind each product.

Check the below example from Upmetrics to draft your ice cream shop product offerings:

You might enclose details about whether you will sell ice cream cakes from a local vendor or make your own, and what kind of ingredients, dairy products, flavorings, and serving methods you will feature.

If applicable, consider including any interactive elements into the menu, such as QR codes for online videos revealing the making process of irresistible offerings or customer testimonials.

5. Marketing Strategy

Demonstrate a comprehensive marketing plan to attract a diverse customer base. Develop a multifaceted approach for brand promotion and customer engagement.

Think about the key elements mentioned below to add in your sales and marketing plan:

Establish a unique personality of an ice cream store via a professional website and brand logo. Highlight your shop atmosphere, ice cream offerings, artisanal flavors,  customer reviews, and locally sourced ingredients.

Social Media platforms

Use the power of social media(Instagram, Facebook, Twitter) to present your ice cream creations. Regularly publish visually appealing content, such as high-quality images, catchy captions, and promotional activities to maximize reach.

Offline Advertising

Effectively reach your target audience using offline channels. Use traditional advertising methods like brochures, newspapers, and social gatherings. Also, get in touch with the local community through outreach initiatives.

Events and influencer collaborations

Participate in local events or carnivals to raise brand visibility. Collaborate with influencers who align with your brand value and attract their followers to your ice cream shop.

Promotions and loyalty programs

Involve special discounts, buy one get one free offer or seasonal promotions to draw new customers and retain existing ones. Also, introduce loyalty programs to offer rewards for frequent patrons.

Take a reference from the below example written using our AI assistant, describing marketing strategy for ice cream shops:

Pence’s Frozen Custard will use multiple methods to approach its target markets. Since our most difficult task will be attracting customers for that first tasting, we have a two-tiered approach. First, a mass mailing campaign will create customer awareness and generate trials. This will include coupons and our “Grand Opening” offer: with a coupon, your first dessert at Pence’s in April or May is free. The initial cost of this offer will be more than offset by repeat sales later. After this initial campaign, our marketing strategy will focus on our two target markets separately.

For 18-24-year-olds, Pence’s will distribute flyers on campus and at the bus station. We will also seek permission to place fliers on the doors of apartment rentals and apartment complexes. To further reach the “Town and Gown” niche of this market, we will purchase radio ads on specific radio stations that feature R&B music.

To reach the “first families” more effectively, we plan to sponsor events and help out with local elementary schools and after-school activities. Such plans include: sponsoring a little league team; offering a tour of the shop to elementary school students; and giving coupons and promotional information to the children to bring their families in.

All of these marketing campaigns will be supplemented by ongoing “brand awareness” campaigns, with advertisements in the local paper, interviews with the college newspaper (as the owner is a graduate), and fliers posted at popular local events. We will highlight our community service involvement as part of our “good neighbor” approach to doing business in this area.

6. Management Team

Allowing your readers or investors to know about your management team will help them have a clear idea of who is operating your ice cream shop.

So, mention the ice cream shop’s general manager, marketing team, or some combination of ice cream confectioner and financier in this section. Here is an illustration of a strong management team with the help of Upmetrics:

Highlight each individual’s specific roles and responsibilities, including their skills and prior experience relevant to ice cream businesses. If so, mention those experiences in your business plan to show their ability.

Doing so is very important to prevent any misunderstandings once the business is up and running.

Next, describe the compensation plan or salary structure in this section. This can help key stakeholders to ascertain how much percentage of the revenues is allocated to salaries. Refer to below as an example:

Not only that, you can also state advisory board members by including 2 -3 individuals who act like mentors to your business. They would direct you with strategic guidance and add credibility to your business idea.

7. Operational Plan

As specific information on day-to-day operations is a map for achieving business objectives and customer satisfaction, it’s time to emphasize a precise operational plan for an ice cream shop business.

Begin with a quick intro that summarizes the pivotal role of everyday operations and the supply chain for the frozen treats on your menu. Then, give a detailed overview of daily activities that navigate your business.

Specify the staffing requirements for your shop, defining the number of front-of-house and back-of-house associates. From scoopers to kitchen staff and cashiers, mention their roles and responsibilities.

Consider some factors like peak hours and seasonal variations to determine staffing levels. Here is an example from Upmetrics depicting the personnel plan for ice cream shops:

Facility Management

To ensure a smooth operation, discuss the daily facility management tasks such as opening and closing routines, maintaining schedules for equipment & fixtures, and making ice cream and serving customers.

Technology/software

Leverage technology/software for daily operations, including point-of-sale systems for order processing, inventory management for ingredient level tracking, and CRM tools for personalized communication or feedback.

Customer experience

Take specific steps to ensure a fun and safe customer experience. Involve staff training for a welcoming environment and cleaning protocols for food safety measures and contribute to a favorable customer experience.

8. Financial Plan

For a successful ice cream shop business, you will need a well-structured and in-depth financial plan with a realistic financial projection.

It is the most important section for investors as it offers a clear picture of the ice cream shop’s projected profitability, fiscal growth, and cash generation capacity.

While developing a financial plan, you can highlight the income statement, cash flow statement, balance sheet, break-even analysis, and funding needs for 3-5 years.

In this section, you need to make a few assumptions. it will greatly affect the financial forecasts of your business. Refer to Upmetrics’ template to make important assumptions for your ice cream shop business:

Define all the necessary components explained below in your business plan:

Income statement

An income statement is generally known as a profit and loss statement, or P&L, showing the net profit of your ice cream shop business by deducting expenses from total earnings.

Here is an example of a projected profit & loss statement for an ice cream shop business using Upmetrics:

Cash flow statement

This statement enables you to notice how much money you need to start or grow your ice cream shop business and ensure that you never run out of money.

Sometimes, you get profits but still face financial issues that could lead to bankruptcy. Thus, you will require suitable cash flow planning to avoid such cases.

Also, don’t forget to maintain this statement even for certain months before earning profits.

Balance sheet

The balance sheet indicates your ice cream shop business’s net worth at a specific point in time. It classifies all your ice cream shop’s financial data into three parts: assets, liabilities, and equity.

Typically, a balance sheet is prepared once a year. For your ice cream shop business plan, create a projected balance sheet that emphasizes the income statement and cash flow projections.

All the above financial factors can help you specify the break-even point and funding needs. Evaluate the funding resources, including bank loans, SBA-guaranteed loans, angel investors, and personal savings.

However, calculating all the financial statements from scratch can be challenging. But not to worry; here is a simple solution.

Use our robust financial forecasting tool to develop all financial aspects for launching your own ice cream shop business.

Get Your Free Ice Cream Parlor Business Plan Template

Are you ready to start writing an ice cream shop business plan? And want to get help with your business plan? Well, here you go. Download our free ice cream parlor business plan pdf now.

This expertly crafted template is designed with ice cream businesses in mind. With a step-by-step guide and example, this template assists you in simplifying your planning process and directs you with each crucial step.

Import data into your editor and start writing an ice cream shop business plan.

The Quickest Way to turn a Business Idea into a Business Plan

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Write Your Business Plan in Minutes with AI

Now, it’s time to craft a blueprint to turn your vision of owning an ice cream shop into reality. Launch your ice cream shop business confidently with the power of Upmetrics AI assistant .

Whether you are an experienced entrepreneur or a newbie to the business world, our innovative tools and customized business plan templates empower you to write your business plan in minutes.

Don’t let the complexity of business planning hold you back. Grab the opportunity and create a pathway for your sweet venture with Upmetrics!

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Ice Cream Parlor Business Plan

Frequently asked questions, what are the key components of an ice cream shop business plan.

Writing a professional business plan for an ice cream shop involves the following key components:

• Executive summary
• Company overview
• Market and industry analysis
• Competitor and customer analysis
• Sample menu for ice creams
• Sales and marketing plan
• Management team
• Operational plan
• Financial projections

Where can I find an ice cream shop business plan template?

There are various online platforms where you can find an ice cream shop business plan template. Consider reputable sources like Upmetrics, which offers 400+ customizable business plan templates for your specific needs.

How long should an ice cream shop business plan be?

Typically, the length of an ideal ice cream shop business plan is around 15-35 pages. It should be clear and concise yet comprehensive, covering all the essential elements of your business. The business plan length can vary based on the audience.

What should I do with my finished ice cream shop business plan?

Once your ice cream shop business plan is finished, use it as a live document. Send it to the potential investors and show your marketing & operational decisions. Regularly revisit and update it as your business grows.

What are some common mistakes made when writing an ice cream shop business plan?

Avoid below 7 common mistakes while writing an ice cream shop business plan:

• Lack of thorough ice cream shop industry and market research
• Overlooking financial projections
• Poor competition analysis
• Neglecting the importance of location
• Lack of differentiation in product offerings and menu
• Ignoring effective marketing strategies
• Avoid prioritizing customer satisfaction

About the Author

Vinay Kevadiya

Vinay Kevadiya is the founder and CEO of Upmetrics, the #1 business planning software. His ultimate goal with Upmetrics is to revolutionize how entrepreneurs create, manage, and execute their business plans. He enjoys sharing his insights on business planning and other relevant topics through his articles and blog posts. Read more

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How To Write a Business Plan for Candy Store in 9 Steps: Checklist

By alex ryzhkov, resources on candy store.

• Financial Model
• Business Plan
• Value Proposition
• One-Page Business Plan
• SWOT Analysis
• Business Model
• Marketing Plan

Candy stores are a sweet success in the retail industry, and the market is growing. According to IBISWorld , revenue for candy stores in the US reached $26.2 billion in 2021, with an annual growth rate of 3.9%. If you're planning to open a candy store, this guide is for you!

Starting a candy store takes a lot of work, but with the right plan, your store can become a sweet destination for candy lovers. The following nine steps can help you create a solid business plan for a candy store that stands out in a crowded market.

• Conduct market research
• Analyze competition
• Define target market
• Determine product offerings
• Identify potential suppliers
• Gather information on necessary permits and licenses
• Develop a marketing strategy
• Evaluate potential locations
• Determine startup costs and financial projections

By following these steps, you will be able to create a well-thought-out business plan that takes into account the unique aspects of your candy store. With a clear direction, your store has the potential to become a beloved destination for candy enthusiasts everywhere.

Conduct Market Research

Before you begin to plan your candy store, it is essential to conduct market research to determine the viability of your business idea. Market research will help you identify the demand for the type of candy you plan to sell, learn about the customer base, and understand the competition.

Start by considering these important factors:

• The size of the candy industry and its popularity in your area
• The demographics of potential customers, including age, income, and location
• The current trends in the candy industry, such as the demand for natural or organic products
• The purchasing habits of your target audience, including how often they buy candy and how much they typically spend
• Consider using online resources such as Google Trends and social media to gauge interest and trending topics in the candy industry.
• Attend trade shows and conferences to learn about new products and stay up-to-date on industry trends.
• Conduct surveys and focus groups to gather information directly from potential customers.

As you begin to collect data, keep the following questions in mind:

• Is there a high demand for the type of candy you plan to sell?
• What are the purchasing habits of your target audience?
• How much competition is there in your area?
• What pricing strategies do your competitors use?

Once you have gathered information about the market, you can use it to refine your candy store business plan and develop a strategy that will help you stand out from the competition.

Analyze Competition

One of the key steps in creating a successful candy store is analyzing your competition. By understanding what your competitors are doing, you can identify ways to differentiate your store and stand out in the market.

Identify your direct competitors: Start by researching local candy stores and businesses that offer candy products in your area. Take note of their location, product offerings, pricing, and marketing strategies.

Compare your offerings: Look at what your competitors are offering and compare it to the products you plan to offer. Identify any gaps in the market that you can fill with unique and exclusive offerings.

Look at pricing: Examine the pricing of your competitors and consider how you will price your products. Decide on a pricing strategy that aligns with your target market and positioning in the market.

Assess their marketing: What are your competitors doing to market their products? Are they running ads, offering promotions, or using social media to engage with customers? Analyzing their marketing techniques will help you come up with your own strategy.

• Visit your competitors' stores and experience their products firsthand
• Consider conducting a survey with potential customers to get their insights on what is missing in the market
• Take note of what attracts your competitors' customers and how you can differentiate yourself from them

Analyzing your competition can be a daunting task, but it is essential to create a successful business plan for your candy store. By carefully researching and understanding your competitors, you will be better equipped to identify your unique selling proposition and stand out in the market.

Define Target Market

To start a candy store, it is essential to have a clear understanding of your target market. Your target market refers to the group of individuals who are most likely to purchase your products. In this case, people with a sweet tooth and craving for high-quality treats are your ideal customers.

• Demographic: Start by identifying the demographic factors, such as age, gender, income, and education level, of your potential customers. If your candy store caters to the high-end market with gourmet treats, your target market may consist of young adults with a higher disposable income. On the other hand, if you cater to various age groups, you may focus on parents with young children who often purchase sweets.
• Location: The location of your candy store also plays a crucial role in defining your target market. If your store is located near schools or colleges, your target market may consist of teenagers and young adults. Alternatively, if the store is located in a shopping mall or a busy street with high foot traffic, you may attract a more diverse group of customers.
• Psychographic: Another aspect to consider while defining your target market is psychographic factors like lifestyle, personality, and values. An excellent way to approach this is by identifying what makes your potential customers unique and understanding their preferences. For instance, if your target market values organic and natural products, you may choose to stock up on organic candy, which appeals to their taste and values.
• Use social media platforms to learn more about your potential customers and interact with them.
• Conduct surveys and focus group interviews to better understand your target market.
• Find out what sets your candy store apart from competitors, and focus on meeting the unique needs of your target market.

Clearly defining your target market is essential for your candy store's success. Once you have identified your target market, you can tailor your offerings and marketing strategies to attract and retain your ideal customers. Remember to periodically revisit your target market analysis to ensure that you are constantly meeting your customers' evolving needs.

Determine Product Offerings

A crucial aspect of starting any business, especially a candy store, is to determine the product offerings . It is important to decide what type of candy to sell, who the target audience is, and if there is a demand for the particular candies in that area.

Tip #1: Consider conducting a survey or focus group to gather data on what types of candy people crave.

Tip #2: Keep in mind that there are different types of candy customers, including those who favor chocolates or gummies, those who enjoy nostalgic candies, and those who prefer sugar-free or vegan options.

Once the target audience has been identified, the next step is to determine what types of candy to offer. Candy stores should offer a diverse range of treats to appeal to a wide range of customers. This can include:

• Chocolate truffles
• Hard candies in various flavors
• Gummy candies in various shapes and sizes
• Licorice in various flavors and textures
• Nostalgic candies from different eras
• Fudge and other homemade candies

Tip #3: Offer specialized candy creations that are exclusive to the store. This could include customized chocolate bars or unique hard candy flavors.

In addition to offering a variety of candies, a candy store should consider special requirements for customers . This may include providing items that are organic, vegan, or sugar-free for those with special dietary needs. Offering these specialized candies can attract a wider customer base and make the store more inclusive and accessible.

Tip #4: Consider providing a bulk candy section where customers can purchase large quantities of candy for special events or personal consumption.

Determining product offerings is just one crucial step in starting a candy store. By considering the target audience, varied candy options, and special requirements for customers, the store can appeal to a wider customer base and successfully launch itself in the market.

Identify Potential Suppliers

Identifying the right suppliers is crucial to the success of your candy store. You need to ensure that your suppliers offer high-quality products, timely deliveries, and competitive prices. Here are some important tips to help you identify the potential suppliers for your candy store:

• Research multiple suppliers and compare their offerings, prices, and reputation.
• Look for suppliers with experience in the candy industry or those who specialize in providing gourmet candies.
• Consider suppliers who offer wholesale prices and discounts for bulk orders.
• Check the lead times and delivery schedules to ensure timely deliveries of fresh products.
• Request samples from potential suppliers to ensure the quality of their products.
• Read reviews and ask for referrals from other businesses in the candy industry.

It's important to ensure that your suppliers can meet your specific requirements for the type of candies you want to offer at your store. Here are some of the factors you should consider when identifying potential suppliers:

• Candy variety: Look for suppliers who offer a wide variety of candies, including hard candies, chocolates, gummies, and licorice. Make sure they can also provide unique and exclusive creations for your store.
• Quality: Ensure that the suppliers can offer high-quality products made from top-quality ingredients. Request for samples of their supplies to test their quality.
• Price: Cost is a critical factor for any business, consider suppliers that offer reasonable and competitive prices. Ask directly about their prices to know what to expect.
• Reliability: The suppliers you choose should be able to deliver items on time to keep your store stocked. Make sure they have a good track record for timely deliveries and can meet your demand.
• Location: Choosing nearby suppliers can help reduce shipping costs and time. Look for local suppliers first and then widen your search area accordingly.
• Environmental compatibility: You may also want to consider suppliers who offer eco-friendly packaging or other environmentally responsible options for your store.

Once you have identified potential suppliers that meet your requirements, reach out to them and discuss the terms of service, pricing, and delivery details. Ask for a contract that's detailed, and ensures that you and the supplier agree on all terms. Establishing a strong relationship with your suppliers can lead to long-term partnerships and mutual benefits.

Gather Information On Necessary Permits And Licenses

Opening a candy store requires obtaining certain permits and licenses to operate legally. These requirements vary depending on the location of the store and the products being sold. Therefore, it is essential to gather relevant information on what permits and licenses are required in the specific location where the store will be established.

One important license to obtain is a business license , which is required for any business operation. This license can be obtained from the local government office, and fees may be charged for the application process. Some states may also require a sales tax permit to collect taxes on sales of taxable items.

In addition to these general permits, candy stores must also obtain certain permits that are specific to the products they sell. For example, a candy store that sells food items may require a food service establishment permit to ensure its products meet sanitary requirements set forth by the state health department.

• Contact the local government office to determine the specific permits and licenses required for a candy store in the area.
• Be aware that obtaining permits and licenses can take time, so plan accordingly and start the process early.
• Keep all necessary permits and licenses up-to-date and displayed in the store to avoid legal issues.

It is also important to note that a candy store may require other specialized permits , such as permits for selling alcohol if the store plans to sell candy with alcohol content. Therefore, it is crucial to research and understand all the necessary permits and licenses required for the specific product offerings of the candy store.

Overall, it is essential to ensure that all the necessary permits and licenses have been obtained before opening a candy store. Failure to do so can result in legal issues and penalties, which can be detrimental to the success of the business.

Develop A Marketing Strategy

Marketing your candy store is crucial to building a successful and profitable business. A well-planned marketing strategy will help attract and retain customers.

Define Your Brand

Before you start marketing your candy store, it’s important to define your brand. This includes your store’s name, logo, tagline, and overall aesthetic. Your brand should reflect the personality of your store and appeal to your target audience.

Identify Your Target Market

Know who your target market is and tailor your marketing efforts to them. Consider age, gender, income, and interests when defining your target market. Once you have identified your target market, use social media, local marketing, and events to connect with them.

Create An Online Presence

Create an online presence for your candy store through social media, a website, and a blog. Utilize social media platforms like Facebook and Instagram to showcase your products, offer promotions, and advertise events. Your website should provide information about your store, products, and services. A blog can be used to share industry news, events, and recipes.

Offer In-Store Events

Offer in-store events such as tastings, contests, workshops, and seasonal events. These events will help create buzz for your store and can attract new customers. Utilize social media to advertise your events and encourage customers to share their experiences.

• Offer loyalty programs to incentivize repeat business.
• Partner with local businesses and events to increase exposure.
• Utilize email marketing to keep customers informed about promotions and events.
• Use eye-catching packaging to make your products stand out on shelves.

Measure Your Results

Track the success of your marketing efforts to determine what works and what doesn’t. Use tools like Google Analytics to measure website traffic and social media platforms to track engagement. Use this information to adjust your marketing strategy and improve your results.

Developing a successful marketing strategy takes time and effort, but the benefits for your candy store are worth it. Utilize these tips to create a marketing strategy that will help you build a loyal customer base and drive profits for your business.

Evaluate Potential Locations

When starting a candy store, the location you choose can make or break your business's success. Your goal should be to find a location that is accessible, visible, and has a good amount of foot traffic.

Consider the following factors when evaluating potential locations:

• Foot traffic: Look for locations with high foot traffic, such as busy shopping centers and downtown areas. Passerby foot traffic could be an invaluable source of customers for your candy store.
• Competitors: Check out the competition in the area. Choose a location without any other candy stores nearby or with limited candy-store offerings to reduce competition.
• Accessibility: Make sure the location is easily accessible by car or public transportation. Consider if the location is within reasonable driving distance or has convenient access for those walking or biking.
• Demographics: Evaluate the demographics in the area. Will your target market frequent the location? Consider factors such as age, income, and interests of the neighborhood population.
• Rent and lease terms: Determine if the location is affordable by researching the asking rental price for the location. Don’t forget to also take into consideration other costs like utilities, taxes, and insurance. Additionally, ensure lease terms meet your needs and provide enough time to establish your business.
• Building condition: survey the physical condition of the building and ensure it is in suitable condition to support your business. The building should be up to code, have appropriate ventilation, air-conditioning, electrical outlets, and meet regulatory guidelines.
• Create a spreadsheet to record and compare potential locations and their attributes.
• Consider hiring a commercial real estate agent to help evaluate potential locations
• Visit potential locations during the day and evening hours to observe foot traffic.

Evaluating potential locations for your candy store is a critical step in the business process. By carefully evaluating all the essential factors, you can find the perfect location that suits your business’s needs and supports your success.

Determine Startup Costs And Financial Projections

One of the most critical steps in starting a candy store business is determining the startup costs and financial projections. Having a clear understanding of the costs involved in launching and running the business will help you set realistic goals, create an effective financial plan, secure funding, and avoid potential financial pitfalls. Here's what you need to know:

• Inventory and supplies: Your candy store inventory typically includes a wide range of items, from bulk candy and packaged treats to unique and gourmet creations. You'll need to purchase supplies such as shelving units, display cases, cash registers, and other equipment needed to run the store. Make a list of all the inventory and supplies you need to purchase and research the cost of each item.
• Rent and utilities: You will need to budget for rent, utilities, and other expenses related to leasing the store. Research the average rent for commercial space in your area and keep in mind that location and square footage will affect the price. Additionally, factor in utilities, such as electricity, water, and internet service, as well as maintenance and repairs costs.
• Employee salaries and benefits: If you plan to hire employees, you need to consider the cost of salaries, benefits, and insurance for them. Research the minimum wage in your area and determine the number of employees you need to operate smoothly.
• Permits, licenses and legal fees: Before you can launch your candy store, you need to register your business, obtain necessary permits, and comply with regulations. Research the mandatory permits and licenses required in your area and the cost involved. You may also need to hire an attorney or accountant to guide you through the legal process.
• Marketing and advertising: Marketing and advertising are essential for promoting your candy store and attracting customers. Create a marketing and advertising plan and budget for it. You may need to pay for social media advertising, print ads, flyers, banners and billboards.
• Financial projections: Once you determine the cost of launching the store, you need to create financial projections. Start with your break-even point and then estimate your expected revenue, profits, and expenses over the next 3-5 years. Use the financial projections to set realistic goals and secure funding if needed.
• Consider leasing instead of buying equipment and supplies to save on upfront costs.
• Join industry organizations and networks to stay current on trends and best practices.
• Be realistic with your financial projections and consult with a financial advisor if needed.
• Keep track of all expenses and maintain accurate records for taxes and financial reporting purposes.

By determining startup costs and creating financial projections, you can set realistic goals, create a solid financial plan, and secure funding if needed. Remember to consider all expenses, including inventory, rent, utilities, salaries, legal fees, and marketing costs. Keep track of expenses and monitor your progress to ensure you're on track to achieve your goals.

Starting a new business is exciting and challenging. By following these nine essential steps and creating a solid business plan, you can establish a successful candy store.

Conducting market research and analyzing the competition are crucial to identify the target market and determine the products to offer. Identifying potential suppliers and obtaining necessary permits and licenses are also essential steps.

Developing a marketing strategy and evaluating potential locations are critical for attracting customers and maximizing profit, while determining startup costs and financial projections are vital to ensure the business's sustainability.

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Ice Cream Shop Business Plan Template

Written by Dave Lavinsky

Ice Cream Shop Business Plan

You’ve come to the right place to create your Ice Cream Shop business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their Ice Cream Shop businesses.

Below is a template to help you create each section of your Ice Cream Shop business plan.

Executive Summary

Business overview.

Frostee Delights Shop is a startup ice cream company located in Nashville, Tennessee. The shop is founded by Janice Maynor, who has experience in operating an ice cream shop. Now, with the expertise of knowledge and business acumen, she has determined she can confidently start and effectively grow a successful ice cream shop. She believes her experience of strategic growth, marketing skills, financial capabilities, and wide and deep knowledge of ice cream making and selling will provide everything needed for long-term growth and profitability.

Frostee Delights Shop will provide a comprehensive array of ice creams, sherbets, frozen yogurt and other assorted frozen treats for a wide variety of clients. Frostee Delights Shop will be the premier ice cream shop, providing frozen and delicious products to each client while supporting the strategic goals of the shop. Frostee Delights Shop will be the ultimate choice in ice cream and frozen treats for clients to ensure that every need of the customer is fully and completely met.

Product Offering

The following are the products and services that Frostee Delights Shop will provide:

• A wide range of frozen dessert treats, including ice cream, frozen yogurt, sherbets, nonfat frozen ice treats and Italian gelatos
• Ice cream cones in various configurations, including giant waffle cones, sweet tortilla cones, and specialty chocolate-dipped cones
• Nonfat and low fat frozen desserts
• Free “Today’s My Birthday!” ice cream cone
• Gluten-free waffle cones and gluten-free frozen treats
• Prepared Ice cream cakes in multiple sizes for pick-up
• Online “Speedy 15 Minute” express pick-up service
• Discount for orders over $40; Discount for parties and special events
• Free delivery on orders over $100

Customer Focus

Frosty Delights Shop will target all individuals within the greater Nashville area. They will target families, birthday party groups, and wedding parties. They will also target citywide businesses and government entities that occasionally host large groups. They will target schools with K-12 students, as well as city colleges and universities.

Management Team

Frostee Delights will be owned and operated by Janice Maynor. She recruited her former assistant manager, Donna LaCree, to be her shop operations manager and she recruited Tomas Lawinson to be her human resources manager.

Janice Maynor is a graduate of the University of Tennessee where she obtained her bachelor’s degree in business administration. She began working part-time in an ice cream shop while in university and began managing a large nationally-owned ice cream shop upon graduation. She has been a manager for over ten years.

Donna LaCree is a graduate of Pine Community College, where she earned her Associate of Arts degree in business administration. She has worked with Janice Maynor as an assistant for over six years and will take on the role of operations manager in the startup company.

Tomas Lawinson has been a human resources manager for five years, working within a retail chain of stores to oversee employee hiring, human resource practices and procedures, and assist in management. He will become the human resources manager for the startup company.

Success Factors

Frostee Delights Shop will be able to achieve success by offering the following competitive advantages:

• Friendly, knowledgeable, and highly-qualified team at the Frostee Delights Shop
• Comprehensive menu of ice cream and frozen treats with many specialty desserts to suit every consumer.
• Special discounts for large group orders.
• “Speedy 15-minute Express” for pick-up.
• Free delivery for orders over $100.
• Frostee Delights Shop offers the best pricing in town. Their pricing structure is the most cost effective compared to the competition.

Financial Highlights

Frostee Delights Shop is seeking $200,000 in debt financing to launch its ice cream shop. The funding will be dedicated toward securing the shop space and purchasing equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and marketing costs. The breakout of the funding is below:

• Shop space build-out: $20,000
• Equipment, supplies, and materials: $10,000
• Three months of overhead expenses (payroll, rent, utilities): $150,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph outlines the financial projections for the Frostee Delights Shop.

Shop Overview

Who is frostee delights shop.

Frostee Delights Shop is a newly established, full-service ice cream shop in Nashville, Tennessee. Frostee Delights Shop will be the most reliable, cost-effective, and delicious choice for everyone in Nashville and the surrounding communities. Frostee Delights Shop will provide a comprehensive menu of ice cream and frozen dessert products for all individuals, families and parties to utilize. Their full-service approach includes a comprehensive menu of ice cream flavors, specialty frozen desserts and ice cream cakes.

  Frostee Ice Cream Shop will offer a wide, delicious array of excellent ice cream treats, prepared with quality ingredients and expert precision. The team of “ice cream professionals” at the ice cream shop are highly-qualified and experienced in ice cream making and frozen dessert preparation. Frostee Delights Shop removes all headaches and issues of the hunt for excellent ice cream and frozen desserts and ensures all customer needs and desires for ice cream are deliciously met while delivering the best customer service.

Frostee Delights Shop History

The Frostee Delights Shop is owned and operated by Janice Maynor. She is a graduate of the University of Tennessee where she obtained her bachelor’s degree in business administration. She began working part-time in an ice cream shop while in university and began managing a large, nationally-owned ice cream shop upon graduation. She has been a manager in the shop for over ten years. Customers have appreciated the care and attention Janice consistently offers and have determined to follow her to the new ice cream shop.

Since incorporation, Frostee Delights Shop has achieved the following milestones:

• Registered Frostee Delights Shop, LLC to transact business in the state of Tennessee.
• Has a contract in place for a 10,000 square foot shop at one of the midtown buildings
• Reached out to numerous contacts to include Frostee Delights Shop in their online conversations.
• Began recruiting a staff of two and two office personnel to work at Frostee Delights Shop.

Frostee Delights Shop Services

The following will be the services Frostee Delights Shop will provide:

• Nonfat and lowfat frozen desserts

Industry Analysis

The ice cream shop industry is expected to grow over the next five years to over $90,160 million. The growth will be driven by the increased interest of consumers and the wide variety of flavors and frozen desserts available. Global experimentation with flavors, cones and toppings has increased consumer interest and created repeat consumer business across the spectrum of cities and towns globally.

Costs will likely be reduced as technology and software are introduced to both speed the process of ice cream and frozen dessert preparation, as well as methods to enrich and improve the flavors and consumer offers that ice cream desserts can provide for consumers. In addition, software will be further utilized to process day-to-day operations more quickly and with greater efficiency, thereby reducing costs overall.

Customer Analysis

Demographic profile of target market.

Frostee Delights Shop will target all individuals within the greater Nashville area. They will target families, birthday party groups, and wedding parties. They will also target citywide businesses and government entities that occasionally host large groups. They will target schools with K-12 students, as well as city colleges and universities.

Customer Segmentation

Frostee Delights Shop will primarily target the following customer profiles:

• Individuals seeking upmarket ice cream flavors and frozen desserts
• Individuals seeking specialty ice creams, such as gluten-free and sugar-free options
• Families and those celebrating special events
• Businesses, government entities and corporations
• Area colleges and universities

Competitive Analysis

Direct and indirect competitors.

Frostee Delights Shop will face competition from other companies with similar business profiles. A description of each competitor Shop is below.

Jack’s Ice Cream Shack

In 2000, Jack Howell began his ice cream business by renting a portable trailer that hitched to the back of his personal truck. Inside the trailer, he outfitted ice cream machines with various flavors and he arranged ice cream toppings to suit all tastes. Jack opened his mobile ice cream shack on the University of Tennessee campus and began a successful shack business. He now has seven mobile ice cream “shacks,” which are transported to sporting events, city gatherings, nearby tourist attractions and large parties.

Offering only three basic ice cream flavors; vanilla, chocolate and strawberry, Jack Howell depends on a wide variety of toppings to bring unique experiences to his customers. Cut fresh fruit, chocolate chips, gummy worms, and other fun toppings round out the ice cream flavors and bring repeat customers back to Jack’s shacks. The company recently franchised the model and concept nationally to a wide and receptive number of potential franchisees.

Sweet Libations!

Sweet Libations! is owned and operated by Noel Harding, who began the company in 2020 to serve customers who prefer ice cream and frozen yogurt in beverages of all kinds. The company has seen modest success to date by serving such favorites as Cold Press Ice Cream Coffee and Pineapple Frozen Fruit Punch. Sweet Libations! Is located in a mid-city retail area, where shoppers congregate and walk on a regular basis. Noel Harding managed a retail ice cream shop within the downtown Nashville area for over fifteen years before he opened this specialty beverage company. Customers primarily come from the surrounding retail and commercial companies in the city area.

The Hot & Spicy Delicacy Shop

The Hot & Spicy Delicacy Shop caters to consumers who love to experiment with distinctive flavors within gourmet foods. Although not a direct competitor, the shop pulls consumers from the mid-city area by offering quirky desserts and beverages that are not found in any other locations. For example, consumers can order a tasting menu of “Everything Chilies,” which contains glasses of chili pepper ice cream, chili pepper pie and chili pepper pressed juice. This quirky concept is appealing to tourists and others who enjoy distinctive flavors, but not all consumers will choose the experience. Many ice cream choices can be found nowhere else, which appeals to the discriminating consumer looking for an unusual experience. Tami Ray and Tommy Sanger have owned and operated this shop for almost twenty years.

Competitive Advantage

Frostee Delights Shop will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

Frostee Delights Shop will offer the unique value proposition to its clientele:

• Highly-qualified team of skilled employees provides a customized ice cream or frozen treat cone for each individual
• Unbeatable pricing for clients; they will offer the lowest pricing in the city.

Promotions Strategy

The promotions strategy for Frostee Delights Shop is as follows:

Word of Mouth/Referrals

Frostee Delights Shop has built up an extensive list of contacts over the years by providing exceptional service and expertise to former customers. The contacts and clients will follow the new startup by visiting, posting the visits online and talking about the shop to help spread the word of Frostee Delights Shop.

Professional Associations and Networking

Trade associations and networking in local and regional groups will be an immediate plan within the Frostee Delights team. Offers to get involved with charitable efforts or citywide events will be made, as each event and group may be potential customers and future business. Special discounts will be offered during the first 90 days of business.

Print Advertising

Two weeks before launch, all residents of Nashville will receive a special invitation to the launch of the Frostee Delights Shop, along with a gift card good for a free cone. In addition, the shop employees will visit companies and area businesses with free ice cream cones for employees to encourage new customers and business in the months ahead.

Website/SEO Marketing

Frostee Delights Shop will fully utilize their website. The website will be well organized, informative, and list all the products that Frostee Delights Shop provides. Daily specials will be included. The website will also list their contact information and list their availability for large-order deliveries. The website will engage in SEO marketing tactics so that anytime someone types in the Google or Bing search engine “Ice Cream Shop ” or “Ice Cream near me,” the Frostee Delights Shop will be listed at the top of the search results.

The pricing of the Frostee Delights Shop will be moderate and on par with competitors so customers feel they receive excellent value when purchasing their services.

Operations Plan

The following will be the operations plan for Frostee Delights Shop. Operation Functions:

• Janice Maynor will be the owner and President of the Shop. She will oversee all staff and manage client relations. She has spent the past year recruiting the following staff:
• Debbie Perkins, as the Shop Assistant will manage the ordering, stocking and inventory of products and supplies for the shop.
• Beth Saylar, the new marketing manager, will provide all marketing for the Frostee Delights Shop, including digital and hard copy promotions.

Milestones:

Frostee Delights Shop will have the following milestones completed in the next six months.

• 5/1/202X – Finalize contract to lease shop space
• 5/15/202X – Finalize personnel and staff employment contracts for the Frostee Delights Shop
• 6/1/202X – Finalize plans for Frostee Delights Shop customers
• 6/15/202X – Begin networking at industry events
• 6/22/202X – Begin moving into Frostee Delights Shop
• 7/1/202X – Frostee Delights Shop opens its doors for business

Frostee Delights will be owned and operated by Janice Maynor. Janice Maynor is a graduate of the University of Tennessee where she obtained her bachelor’s degree in business administration. She began working part-time in an ice cream shop while in university and began managing a large nationally-owned ice cream shop upon graduation. She has been a manager for over ten years.

Donna LaCree is a graduate of Pine Community College, where she earned her Associate of Arts degree in business administration. She has worked with Janice Maynor as an assistant in the ice cream shop for over six years and will take on the role of operations manager in the startup company.

Financial Plan

Key revenue & costs.

The revenue drivers for Frostee Delights Shop are the fees they will charge to XXX for their services.

The cost drivers will be the overhead costs required in order to staff Frostee Delights Shop. The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.

Funding Requirements and Use of Funds

Frostee Delights Shop is seeking $200,000 in debt financing to launch its XX. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and association memberships. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of Customers Per Month: 575
• Average Revenue per Month: $29,250
• Office Lease per Year: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, ice cream shop business plan faqs, what is an ice cream shop business plan.

An ice cream shop business plan is a plan to start and/or grow your ice cream shop business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections. You can easily complete your Ice Cream Shop business plan using our Ice Cream Shop Business Plan Template here .

What are the Main Types of Ice Cream Shop Businesses?

There are a number of different kinds of ice cream shop businesses, some examples include: Self serve ice cream shop, ice cream truck, and gourmet ice cream shop.

How Do You Get Funding for Your Ice Cream Shop Business Plan?

Ice Cream Shop businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start an Ice Cream Shop Business?

Starting an ice cream shop business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster. 1. Develop An Ice Cream Shop Business Plan - The first step in starting a business is to create a detailed ice cream shop business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your ice cream shop business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your ice cream shop business is in compliance with local laws. 3. Register Your Ice Cream Shop Business - Once you have chosen a legal structure, the next step is to register your ice cream shop business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 4. Identify Financing Options - It’s likely that you’ll need some capital to start your ice cream shop business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 7. Acquire Necessary Ice Cream Shop Equipment & Supplies - In order to start your ice cream shop business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your ice cream shop business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

Learn more about how to start a successful ice cream shop business:

• How to Start an Ice Cream Shop

Everything You Need to Know About Writing an Ice Cream Business Plan

Everything you need to know about writing an ice cream business plan. So, you want to start your own ice cream business – but how do you do that and make it a success? Enter the business plan. Every business starts with a business plan. A business plan is a roadmap that guides you through every aspect of your business. From what you will be selling? What your business model is? What will your marketing strategy be? How about management and operations strategy, financing, and growth? A business plan is every aspect of your proposed business set out and explained. It is what makes your business viable.

Despite the importance of a business plan research has found that just 20 percent of business owners even have a formal plan in place. In fact, only one in three business owners will even spend time focusing on their business’s growth. That’s right once you start your ice cream shop you need to grow its sales.

Ice Cream Shop Business Plan

In this post, I want to share everything you need to know about writing a business plan for opening a brick-and-mortar ice cream shop. I have written several business plans from scratch for my ice cream businesses. Some were needed for landlords. Some were needed for potential investors, and some were needed for visas. But most importantly, they helped me focus on how I would make my ice cream business a success.

Whilst I will focus on an ice cream shop business plan in this post, a lot of the principles will also apply just as well to an ice cream truck or even a wholesale ice cream business (selling ice cream to grocery stores).

So, let’s crack on – what do you need to know to write an ice cream business plan.

What Do You Need To Know To Write an Ice Cream Business Plan?

As a general rule, an ice cream business plan should be structured based on the below. The sections of a business plan should include:

• executive summary
• mission statement
• projected organizational growth
• company structure
• industry outlook
• key external drivers
• success factors
• marketing analysis summary
• sales forecast for 5 years
• works cited.

Why Write an Ice Cream Business Plan?

First, let’s look at the reasons you may want to write an ice cream business plan. There are three main reasons for writing a business plan for an ice cream shop:

Simply for yourself.

Lay out the plan and financial projections in writing so the path is as clear as possible in your head. After all, as the saying goes “ if you fail to prepare then prepare to fail “. This business plan can then act as a benchmark for you to follow for your business. From it, you can then assess what is working and what is not.

To secure financing to start or expand the ice cream business.

This is usually either to a bank for a bank loan or potentially to investors for investment.

For a potential landlord.

If you are currently looking for a lease, it may be an idea to put together a business plan to show any potential landlords. Landlords need to be confident that a potential tenant is going to make the rent every month before they will lease space to them. A comprehensive business plan could help secure a good commercial lease for an ice cream shop.

How to Write a Business Plan for an Ice Cream Business

I have owned ice cream businesses for the past decade, as well as having done an MBA. Drawing on my ice cream and business experience, here is the best way to lay out an ice cream shop business plan

Executive Summary

An Executive Summary is essentially a short summary of your business plan. It should tell someone in one page or less everything they need to know about your ice cream business without having to read the rest of the business plan. The Executive Summary will be the first part people will read – it is more for other people than for you. If it doesn’t capture them then potential landlords, lenders, or investors may not even bother to read the rest of it.

You want the executive summary to deliver a real punch as to why the ice cream business you are going to open will be wildly successful.

Your Executive Summary needs to include details about you, the ice cream concept, the business location, and the products and services that will be offered.

Try to keep the executive summary to less than one page.

Mission Statement

As a general rule, the Mission Statement is the purpose and value of your ice cream business. You want to try to make this as clear and concise as possible. The Mission Statement is your “ elevator pitch ” –  you know you end up in an elevator with a very important investor and you have 30 seconds to sell your ice cream concept before they have to get out of the elevator.

For example, is your proposed ice cream shop

• focused on children and located close to schools with a mission to bring smiles to as many kids’ faces as possible through delicious colorful ice cream? 
• the first keto ice cream concept developed in your area aimed at the 20–40-year-old demographic with your mission being to deliver keto options to the masses?
• focused on making plant-based vegan ice cream made from minimum ingredients but never compromising on flavor and taste. Your mission is simply to “make someone’s day better” from the way you make your ice cream, to your customer experience to how they feel hours later?
• focused on launching a healthier ice cream product with the aim of showing customers that ice cream can taste great as well as make you feel great.
• focused on creating artisanal and authentic Italian gelato made from high-end Italian ingredients and traditional Italian gelato recipes. Your mission is to show people what real Italian Gelato tastes like.

SPOILER ALERT, one of the above is one of my ice cream concepts.

You get the idea.

Projected Organizational Growth

The projected organizational growth breaks down the projected growth of the business. This is essentially your plan on how your business will grow its sales over a 5-year period. How will sales grow at your first ice cream shop? How are you going to increase sales? Do you plan on opening more ice cream stores or will you focus on turning the one location into the “it-spot”? These are all the types of things you will cover in the Projected Organization Growth section.

In this section, you should include the following:

• Overview of the five-year plan
• Growth year 1
• Growth year 2
• Growth year 3
• Growth year 4
• Growth year 5

Under each section, include a summary of any expansion plans, reinvestment plans, and if more team members are going to be taken on. Also, focus on how you plan on growing the business each year. Also, talk about what role you as the owner will take each year (it may be that in the first year or two you plan in being very hands-on with the intention of hiring a manager at year three for example).

You should also include any marketing strategies you have for years, as well as how many forms of expansion are going to be funded.

Company Structure

In the company structure section, you should provide an overview of yourself the owner (plus any business partners you have).

This is the section where you really get to talk about yourself. In this section, you will want to detail all your achievements, qualifications, and experience. Also, make sure to really highlight any business experience you have had to date.

Finally, include a bit about why you are so passionate about starting this ice cream business and how you will ensure it will be a success.

Staff structure

This section also includes a table detailing how many staff you plan on having in years 1-5. It should be broken down into managerial roles, part-time and full-time. It would also be a good idea to include estimated pay here (research if there are any minimum wage increases planned where you live) and what you expect payroll to be year-to-year.

Industry Outlook

As a general rule, the industry outlook section looks at the specific business sector you are entering. In the case of an ice cream shop, you will want to look at what the ice cream shop industry is like generally as well as in your local geographic market.

Include the size and predicted growth of the ice cream industry. Make sure to use very credible references for these figures and reference them in the works cited section at the end of the business plan. Include the size and predicated growth of your ice cream niche (if applicable and if you can find the figures).

For example, if your “ice cream” is dairy-free then include figures of the size and growth of the dairy-free frozen dessert market.

Geographic Data

This is also a good section to include any data on the market you want to launch your ice cream in. Include here any demographic data relevant to your ice cream niche. Specific data on other ice cream shops in the area including any idea of sales, staffing, locations, rent, etc. are all essential pieces of information here.

Your geographic market will be the one that your ice cream store is specifically targeting. It is the furthest you think a customer will regularly travel to come to your store. The keyword here is regularly. For example, if you open an ice cream store in Beverly Hills your geographic market will most likely be confined to Beverly Hills and not the whole of Los Angeles.

Market Trends

Finally include a section on the current market trend within the ice cream industry and how your proposed ice cream shop is capitalizing on it. You can easily get market reports on industry trends from reports such as Mintel or IBISWorld . If you cannot access these your local library should be able to help.

Key External Drivers

In key external drivers, examine any external factors that will help ensure your ice cream business’s success. If your ice cream concept is there any changing or increasing trends on which you want to focus your ice cream business.

For example, will you make healthier ice cream to take advantage of the continuing movement toward health-conscious eating? Or will you design your ice cream and your location completely around being as TikTok friendly as possible? Both examples of growth factors that are driving customers’ actions separate from ice cream.

Also, what is the current consumer sentiment index? Are consumers’ discretionary spend forecasted to grow? Even if it isn’t, is worth referencing those smaller spend luxuries, like ice cream, tend to fare quite well even during harder economic times.

The aim of this section is to show that your business can take advantage of market trends and isn’t going to be an outdated or out-of-trend concept.

Success Factors

In the success factors section, list out all the reasons why “your” ice cream business is going to be a success. Some example success factors include the following:

• first-mover advantage (if launching a new ice cream concept).
• having a clear market position.
• production of a premium product.
• providing first-class customer service and experience.
• potential to the franchise.
• effective cost controls.
• stores in high-profile locations.

Marketing Analysis Summary

Market segmentation is all about who is your ice cream product aimed at (gender, interest, age range, location) and why you think that group of people will buy it. For example, it may be health-conscious females aged 20-40 (if your ice cream concept is a healthier one). It may alternatively be young children who want a colorful treat after school. You get the idea.

Target Segment Strategy

If you have already secured a lease for your ice cream business then see if you can get some data on the population, average age, and average income of the demographics in the areas.

Marketing Strategies

In this section, you will need to break down all the different ways you intend on gaining customers. Some examples are the following:

• Securing high-profile locations with high footfall.
• PR and editorials.
• Community partnering.
• Social media strategy.
• Advertising.

Competition

If you have already secured your lease, it is worth evaluating the competition in this section. What other ice creams and frozen yogurt stores are near your location?

Competitive advantage

This section look at how your ice cream offering offers a competitive advantage over the competitors in the area. What makes you different? What is your “Unique Selling Point”? Why will people come to you to buy ice cream?

Sales Forecast for 5 Years

A 5-year sales forecast is one of the most important parts of your business plan. This will be especially the case if you are presenting your business plan to potential, investors, landlords, or banks. Unfortunately, it is also the part that a lot of small business owners turn their heads away from. But, it doesn’t have to be that way.

A sales forecast can be one of the best ways of giving you a benchmark on how your business is doing financially. It also sets out specifically what you think your growing costs, expenses, and sales should be over a given period.

Sale Forecast Essential Figures

As a general rule, $1k a day in sales for a small ice cream shop is a good initial first-year sales to aim for. In terms of expenses, the following are the approximate percentages for each ice cream shop expense (before financing – if you plan on taking out a bank loan then include the repayments too).

A good net profit percentage to aim for is 10%-20%.

2-5 Year Predicted Sales

Once you have put together your first year predicted sales, you will have to then put together your 2-5 year predicted sales. For these years you will have to account for the following:

• Annual sales growth for the store (a 5-10% annual growth is a pretty good figure to aim for).
• Any expansion plans (e.g., any plans to open further stores).
• Inflation for some of your expenses.
• Any rent increases (commercial rent tends to go up by a small amount every year according to the terms of the lease).
• Any wage increases for team members and any new hires.

Before you write this section, I suggest reading my dedicated post on Ice Cream Shop Profits where I go into detail on understanding an ice cream shop P&L. You can read it here: Ice Cream Shop Profits – How To Run A Profitable Ice Cream Shop .

Or is your business plan for an ice cream truck? No problem – I wrote a dedicated post for Ice Cream Truck finances here: How Profitable Is An Ice Cream Truck ?

Works Cited

In the works cited section just make you properly cite any resources used in your business plan. Make sure to properly credit and source all pieces of information you used. Someone should be able to easily find any reference materials from this section.

The more credible the resource the better.

Everything You Need to Know About Writing an Ice Cream Business Plan – The Final Lick

Everything you need to know about writing an ice cream business plan. What have we learned in this post? Well, despite the fact that most business owners do not write a business plan, let alone update them regularly – writing a business plan is essential.

In my experience, you really need to write two sets of business plans. The first will be designed for people outside of the business – potential investors, lenders, landlords, etc. The second is just for you. Why have two separate plans? Well, whilst yes, there will be a lot of overlapping information in both – a business plan aimed just at you is meant to be a strategic document you look at weekly. It is meant to guide your business decisions. It is meant to show you what is working in your business and what isn’t.

For example, by comparing your forecasted accounts against your current accounts you immediately have a benchmark to see how your business is doing. Likewise, stuck on marketing, or are your planned marketing strategies even working? Having a business plan which details what you plan to do and what you are doing lets you immediately know what to double down on and what to stop marketing-wise.

Write a business plan you will use

I have written a lot of business plans. I have spent days writing some which are then only thrown into a drawer or saved on a computer to never see the light of day again. This is not the purpose of a business plan. It is meant to be your business’s playbook. A guide for your day-to-day decisions. It should be something you look at weekly. It should be something that helps you grow your ice cream business.

Whatever you write – even if it doesn’t have all of the above in it, make sure it is something that YOU can use in YOUR business.

Time To Learn Some More

Want to learn more on your path to ice cream entrepreneur success. Then check out some of my other articles.

• What Are the Challenges In An Ice Cream Business
• How Do I Start My Own Ice Cream Business
• Ice Cream Shop Profits – How To Run A Profitable Ice Cream Shop
• How Much Does It Cost To Start An Ice Cream Truck
• How Much Does It Cost To Start An Ice Cream Shop
• Ice Cream Shop Accounting – Everything You Need To Know
• Can I Make Ice Cream At Home And Sell It
• What Are the Different Types of Frozen Desserts?
• Is Vegan Ice Cream Profitable
• What Equipment Do I Need For My Ice Cream Truck
• How To Pick A Generator For Your Ice Cream Truck
• How Profitable Is An Ice Cream Truck?
• Everything You Need To Know About Working In An Ice Cream Shop
• Everything You Need To Know About Rolled Ice Cream
• Everything You Need To Know About Soft Serve Ice Cream
• Vegan “Ice Cream”
• Everything You Need To Know About Batch Freezers
• What Equipment Do You Need For An Ice Cream Shop
• What Supplies Do You Need For An Ice Cream Shop
• What Is The Best Location For An Ice Cream Shop
• How To Open An Ice Cream Shop
• How To Start An Ice Cream Truck
• Do Ice Cream Shops Make Money in the Winter
• How To Make An Ice Cream Shop Stand Out
• How Do You Become An Ice Cream Distributor
• Everything You Need To Know About Ice Cream Delivery Apps
• Everything You Need To Know About Gluten-Free Ice Cream and Toppings
• What is the Mark-Up on Ice Cream?
• What Scoopers Do Ice Cream Shops Use?
• What Are the Best Toppings and Sauces for Ice Cream?

Chilled Startup Team

Since 2012, the Chilled Startup team has been in the ice cream business. From creating retail store ice cream concepts from scratch to ice cream trucks to selling ice cream pints wholesale to grocery store outlets to private and public events. We have even set up vegan and plant-based ice cream concepts. The ice cream business is one we understand inside and out.

Learn more with these similar posts

How Profitable Is an Ice Cream Truck?

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Candy Business Plan Template & Guidebook

Starting a candy business can be a sweet endeavor. But before you roll out your business plan, it's essential to understand the logistics and best practices associated with running a successful candy company. That's why having The #1 Candy Business Plan Template & Guidebook can be invaluable when putting together your strategy. With the right template and guidance, you'll be able to launch and grow a profitable candy business.

Get worry-free services and support to launch your business starting at $0 plus state fees.

• How to Start a Profitable Candy Business [11 Steps]
• 10+ Best & Profitable Candy Business Ideas [2023]

How to Write a Candy Business Plan in 7 Steps:

1. describe the purpose of your candy business..

The first step to writing your business plan is to describe the purpose of your candy business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a candy business:

Our mission at [Company Name] is to provide consumers with a delicious, high-quality, and diverse range of sweets that are sustainably produced and ethically sourced. We strive to create an enjoyable experience for everyone involved – customers, employees and partners alike, by offering superior products, excellent customer service and unique experiences.

2. Products & Services Offered by Your Candy Business.

The next step is to outline your products and services for your candy business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

• What is my business?
• What are the products and/or services that I offer?
• Why am I offering these particular products and/or services?
• How do I differentiate myself from competitors with similar offerings?
• How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your candy business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your candy business includes the following elements:

Target market

• Who is your target market?
• What do these customers have in common?
• How many of them are there?
• How can you best reach them with your message or product?

Customer base 

• Who are your current customers? 
• Where did they come from (i.e., referrals)?
• How can their experience with your candy business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

• How does it work, what features does it have, and what are its benefits?
• Can anyone use this product or service regardless of age or gender?
• Can anyone visually see themselves using this product or service?
• How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

• Which companies are competing with yours today (and why)? 
• Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
• What specific advantages does each competitor offer over yours currently?

Marketing channels

• Which marketing channel do you intend to leverage to attract new customers?
• What is your estimated marketing budget needed?
• What is the projected cost to acquire a new customer?
• How many of your customers do you instead will return?

Form an LLC in your state!

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

• The equipment and facilities needed
• Who will be involved in the business (employees, contractors)
• Financial requirements for each step
• Milestones & KPIs
• Location of your business
• Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a candy business?

In order to run a candy business, you will need the following equipment, supplies and permits:

• An industrial kitchen
• Baking trays or special candy molds
• Mixing bowls and utensils
• Ovens and other cooking equipment
• Packaging materials for individual pieces of candy or larger batches
• A business permit from your local government for food businesses
• A food handling/safety certificate, depending on where you live.

5. Management & Organization of Your Candy Business.

The second part of your candy business plan is to develop a management and organization section.

This section will cover all of the following:

• How many employees you need in order to run your candy business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
• The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
• How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Candy Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a candy business varies based on many different variables, but below are a few different types of startup costs for a candy business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your candy business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your candy business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your candy business plan:

• Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
• Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
• Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
• Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
• Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
• Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

Frequently Asked Questions About Candy Business Plans:

Why do you need a business plan for a candy business.

A business plan for a candy business is important for a variety of reasons. It enables you to set specific goals, review your progress, identify risks, look for opportunities, and plan ahead to ensure the success of your business. It is also helpful when seeking financing from investors or other third-party lenders. A strong plan can help you secure the necessary funding to get your business off the ground. Additionally, a sound business plan can be used to attract potential customers and persuade vendors to carry your product in their stores.

Who should you ask for help with your candy business plan?

It is recommended to consult a professional business adviser or mentor, such as a banker, accountant, or lawyer. Additionally, you may want to reach out to other small business owners and entrepreneurs in the candy industry for advice and guidance.

Can you write a candy business plan yourself?

Writing a business plan can be a time-consuming and difficult task, especially if you are not familiar with the process. While there is no one-size-fits-all cookie cutter approach to writing a business plan, there are a few key elements that should be included in any candy business plan. These elements typically include: a description of the business and its mission, an analysis of the market and competitors, a description of the products or services offered, financial projections for 3-5 years, a marketing plan outlining how the business will advertise and promote its products or services, and an operational plan describing how the day-to-day operations will be managed. Additionally, it is important to include a detailed management team structure, with their qualifications and specific responsibilities outlined.

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I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.