what is presentation slideshare

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What Is SlideShare and How Does It Work?

A popular way to share work online from LinkedIn

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What Is SlideShare?

• What to Use It For
• Is It Free?
• How Login Works
• How to Create a New Account

Is SlideShare Dead?

SlideShare is an online presentation service that launched in 2006 and was purchased by LinkedIn in 2012. The platform originally focused on digital slideshows, hence the name, but eventually added support for the uploading of files created in other programs and the embedding of LinkedIn videos to create more dynamic presentations.

SlideShare is kind of a combination between a social network and an online learning resource. Anyone can create a presentation on the SlideShare website , sometimes referred to as "SlideShare net", while those that make high quality and popular creations, such as comprehensive webinars , can often gain a large following.

Projects made on SlideShare can be posted privately or publicly on the platform. If a project is published on SlideShare publicly, SlideShare users can like or comment on it and share it on social media or by embedding it on a website. Presentations can also be downloaded for offline viewing on the official SlideShare iOS app and SlideShare Android app.

What You Can Use SlideShare For

SlideShare is mainly known for being an educational resource with a variety of webinars and training presentations on a large number of subjects. Despite this main focus, though, SlideShare is also used by many to promote brands or companies and some even use it as a blogging or newsletter service for their website.

Due to the added support for PDF files , PowerPoint, and Microsoft Word documents, some users also use SlideShare to distribute files to friends, colleagues, or subscribers.

Here are some of the most-popular ways to use SlideShare:

• Online webinars and training programs.
• Website newsletters.
• A visualization tool for presentations.
• Promotional or marketing slideshows.
• Travel guides and cookbooks.

Is SlideShare Free?

It’s completely free to view presentations on the SlideShare website and apps. It’s also free for all users to upload or create projects on the SlideShare website.

The SlideShare website does heavily promote LinkedIn Learning slideshows and courses. These are not free and require a monthly LinkedIn Learning subscription to access.

How SlideShare Login Works

While slideshows and presentations can be viewed without logging into SlideShare, an account is needed to leave comments, like slides, follow accounts, and download media.

SlideShare actually supports three different account options which can all be used via the Login link on the main SlideShare website.

• Login with LinkedIn : This lets you log into SlideShare with your existing LinkedIn account.
• Login with Facebook : This option allows you to use SlideShare with your Facebook account.
• Login with your SlideShare account : This option is for those who still have an old SlideShare account from before LinkedIn purchased the brand back in 2012.

In general, logging into SlideShare with a LinkedIn account is recommended as the two services have become intermingled to the point that you’ll often find yourself on the LinkedIn website while using SlideShare.

How to Create a SlideShare New Account

If you select Signup on the main page or Signup for a SlideShare account from the Login page, it will actually prompt you to create a LinkedIn account, not a separate SlideShare account. This is completely intentional, as the creation of new SlideShare accounts are no longer supported for the average user.

An option to create a SlideShare account for a company or university is available, however, but all individuals are recommended to use LinkedIn.

Even if you’re a sole trader or a freelancer, you should still use SlideShare as an individual with a LinkedIn account. The company option is mainly intended for large corporations and organizations.

The SlideShare website and apps are technically all still active, but the service is no longer as popular as it used to be. Nowadays, it’s rarely seen as a primary focus for either individuals or companies with the majority of SlideShare’s most-popular presentations having been created several years ago and the website being used more to drive traffic to paid LinkedIn Learning courses rather than support user-created content.

The SlideShare apps also seem to be on their way out having only been updated once or twice a year since 2016.

One of the main reasons for SlideShare’s decline is the success of numerous rival online educational platforms like Lynda, which powers LinkedIn Learning, and Udemy. Unlike SlideShare, which is mostly restricted to basic free slideshows, these other services feature more multimedia functionality and also allow creators to earn money from their webinars and courses.

The increase in usage of cloud storage services, such as Google Drive , OneDrive , and Dropbox , which provide easy solutions for file sharing and viewing, have also likely had an effect on SlideShare user numbers, as has the continued popularity of YouTube , which many educators now use for free education channels, video tutorials , and online marketing.

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How to Create the Best PowerPoint Presentations [Examples & Templates]

Discover what makes the best PowerPoint presentations with these examples to inspire you.

10 FREE POWERPOINT TEMPLATES

Download ten free PowerPoint templates for a better presentation.

Updated: 03/31/23

Published: 03/31/23

Some presentations are better than others. They may have gorgeous designs. Others have insanely actionable takeaways. Some just give down-to-earth advice. But the best presentations represent all three.

And if you're looking to get started making your own presentation, why not learn from the best of the best?

To help you kick your own presentations up a notch, we've curated 20 awesome PowerPoint and SlideShare decks below.

What Good Presents Have in Common

Best PowerPoint Presentations

How to create a presentation.

When you're clicking through the presentations below, notice how they weave an interesting story through the format, design their slides, and make their presentations interactive with features exclusive to the platform on which they were created.

These are all crucial elements to making an awesome presentation — ones that you can certainly adapt and apply to your own with the right approach.

Even better — you may just learn something new about marketing while you're at it.

10 Free PowerPoint Templates

• Creative templates.
• Data-driven templates.
• Professional templates.

You're all set!

Click this link to access this resource at any time.

What do good presentations have in common

The best presenters rehearse the material for smooth delivery, use eye contact, and engage their audience. You’ll also find great slides and a strong storyline.

Here are five elements you’ll find in every great digital presentation .

The presentation is highly relevant to the audience.

The best way to engage your audience is to talk about things that matter to them. By choosing topics that are genuinely interesting, solve their problems, answer their questions, or offer actionable ideas, you’re on the right track for a great presentation.

The icing on the cake? Having great titles. Your slide titles should pique people’s interest and curiosity while clearly stating the topic so your audience can decide if it’s relevant.

The presentation has a clear objective.

People sitting in on a presentation should have a reasonably clear idea of what you’re covering.

Whatever the topic, your slides and commentary should clearly relate to your key takeaways.

The presentation follows an organized storyline.

While closely related to the item above, your slides should tell a story that your audience can follow, with a beginning, a middle, and an end.

By following the key elements of storytelling, it’s much easier to demonstrate the point you’re leading towards.

The audience understands the next steps.

Defining the action you want your audience to take at the conclusion of your presentation and offering a compelling reason to do so helps them understand and follow your ideal course of action.

While this is often a call to action, it can also be a thought-provoking question or a list of key takeaways.

The audiences leave with contact information and/or resources.

Often, your audience wants to dive deeper into your material or topic. Offering contact information or additional resources helps listeners find what they need, whether it’s a conversation with you or a link to more information.

• Less is more.
• Keep text to a minimum.
• Rethink visuals.
• Incorporate multimedia.

Now that you know what to look for in a great slide deck, let’s dive in and explain how you can create your own. Follow these four guidelines for the best results.

1. Less is more.

Keep your slides simple when delivering a presentation to an audience in-person. You want the focus to be on the message, rather than just the slides themselves. Keep the slides on-topic but simple enough that people can still pay attention to what you're saying.

Remember, your visuals and text support your message. The true power is in your delivery.

2. Keep text to a minimum.

One way to accomplish the aforementioned simplicity is to reduce the amount of text in your presentation. Too much text can leave your audience overwhelmed. They’ll be preoccupied with reading your slides instead of listening.

Instead of large amounts of text, think about fewer words in a bigger font. This will help your audience up close and in the back of the room read your slides.

3. Rethink visuals.

People recall information better when it’s paired with images (as opposed to text). When you reduce the amount of text in your slides, you'll need compelling visuals to support the message you're delivering to your audience.

That doesn't mean you can just throw some nice-looking photos onto your deck and move on. Like any other content strategy, the visual elements of your presentation need to be strategic and relevant. We’ll discuss different types of visuals, and their best practices, below.

Download 10 PowerPoint Templates for Free

While PowerPoint templates have come a long way since the program was first unveiled to the world, chances are, they're still commonly used.

To make your presentation unique, choose a theme that your audience hasn't seen dozens of times before — one that matches your brand and complements the topic you're speaking about.

Sometimes, it pays to look at presentation platforms other than PowerPoint to find templates, like Prezi.

There are also many visual content design sites that offer customizable templates that you can adapt for your own brand and topic, like Canva. In fact, in addition to templates, Canva also offers its very own platform for building presentations from scratch .

Additionally, you can also take a look at Venngage's free presentation maker for more professionally designed templates, icons, and high-quality stock photos that you can use right away.

Charts and Graphs

Image Source

One of the best ways to support the message you're delivering in your presentation is by including data and statistics. That's where charts and graphs come in: They provide a colorful and engaging way to present the details that support your point.

That said, make sure they fit in with the rest of your presentation's visual theme. Otherwise, your data points can distract the audience from what you're talking about, rather than enhancing it.

Color Theme

There's been some research on the way color can influence our emotions, especially when used in marketing.

While the goal of your presentation may not necessarily be to make a sale, you might be trying to invoke certain feelings or impressions, which a strategic use of color can help you do.

Check out Coschedule's guide on the psychology of color in marketing, which highlights the ways different tones, shades, and combinations can influence purchasing decisions.

When you include text, you want it to be easy to read and interpret. If you include text that's too small or dense to easily read, participants become too focused on trying to decipher it to pay attention to what you're saying.

That's why the designers at Visage recommend choosing Sans Serif fonts that opt for "legibility over fun," noting that text should not only be big enough for people in the back of the room to read but also presented in the right color to maintain visibility over your background.

Image Quality

Incorporating this fabulous visual content into your presentation will go to waste if the images are low-quality. Make sure your photos and other visual assets are high-resolution enough to be crisp and clear when displayed on a huge presentation screen.

10 FREE PowerPoint Templates

Tell us a little about yourself below to gain access today., 4. incorporate multimedia..

There's a reason why we love examples. You can give out the best advice available, but sometimes, in order to believe it, people need to see it in practice.

Multimedia is one way to achieve that — in a manner that can also capture and maintain your audience's attention.

A simple Google search for " music in presentations " yields enough soundtrack results to suggest that it's a unique way of engaging your audience, or at least creating a welcoming atmosphere before and after you speak.

Within the presentation itself, video serves as valuable visual content to keep your audience engaged. After all, 43% of people want to see more video content from marketers .

Video helps to illustrate and explain theories in practice in a way that the spoken word or photographs can't do alone.

Every item on this list meets the criteria for a great PowerPoint presentation. As you peruse these examples, take inspiration from our favorites and use what you learn to create your best presentation yet.

1. ChatGPT What It Is and How Writers Can Use It by Ads

The presentation below explains what ChatGPT is and all of its functionality, all with the goal of making the writing process easy.

What we love: This presentation maintains a limited color palette. The designer makes use of bold white text over a blue background to call out important headings. Key definitions are centered in white space, allowing these sections to naturally catch the viewer’s eye.

2 . How Google Works by Eric Schmid

Ever wonder what it's actually like to work at Google? The presentation below from Eric Schmidt (Alphabet, Inc.'s Executive Chairman and ex-CEO of Google) could clue you in.

This presentation outlines some of the top lessons he and his team have learned from running and hiring at one of the top companies in the world. Besides giving you a peek behind the scenes, Schmidt inspires you to make changes to the way your business runs.

What we love: This presentation has minimalist slides that balance simple illustrations with short text. Viewers can consume information quickly. Just as valuable, Schmidt ends with a thought-provoking question and information about where to go for more information.

3. Fix Your Really Bad PowerPoint by Slide Comet

This presentation has some awesome takeaways we all could learn from. Even if you're following all the tips in this presentation (inspired by Seth Godin's ebook), you can surely be inspired by its expert copy and design.

Seth Godin is arguably one of the greatest marketing minds of our time, so a presentation based on his book had to achieve high marks. In addition to the compelling design, the simplicity of the text stands out, making it easy for viewers to follow along.

What we love: This presentation example is best for understanding principles of great design and organization, while simultaneously teaching you how to create better slides.

4. 2022 Women in the Workplace Briefing by McKinsey & Compan

This presentation outlines the key findings from McKinsey’s 2022 research on women in the workplace. Focusing on original data, the slides below use a variety of graphs and visual representations to show how the expectations women face at work have changed over time.

Pro tip: If your presentation focuses on original research, use multiple types of graphs to show your finding. Only using bar graphs or pie charts can be tedious. Using many forms of data analysis will keep your presentation engaging.

5. Email Marketing Trends by Gabriel Blanche

Most marketers are looking to grow, but sometimes they can get stuck making incremental improvements. To help you get unstuck, Gabriel Blanchet shares trends to keep an eye out for.

What we love: These slides use a bright color pallet and use clean flow charts to present information. Best of all, it drives action by explaining each trend and explaining why it works.

6. Digital Strategy 101 by Bud Caddel

Even though this presentation is almost 100 slides long, its content is pure gold. Caddell answers some of the biggest FAQs about digital strategy in a very accessible way.

The reason his slides are so straightforward is because of the way he's laid them out. He's really adept at making "animated" slides that explain his story — something we all should learn how to do.

What we love: In the first few slides, Caddell lays out his objective and explains exactly what the presentation will cover. Viewers instantly understand what they’re going to get out of the presentation.

7. A Product Manager's Job by Josh Elma

Product managers are the backbone of every new initiative. These slides from Josh Elman describe what the role actually entails on a daily basis.

This presentation uses limited text in big font to drive home the highlights of the role. Plus, Elman starts off by discussing brands he’s worked with in the past, giving his presentation credibility.

What we love: Elman’s slides have a consistent color. By adding a blue filter to images, each slide in the presentation feels cohesive.

8. SEO, PPC, and AI in 2023 and Beyond by Lily Ra

Smart designers choose a consistent theme for their presentations. In this presentation, Lily Ray and her co-presenter pull from the world of science fiction.

When discussing AI and the future of marketing, they playfully evoke imagery reminiscent of Blade Runner or Ghost in the Shell.

Pro tip: Picking a theme with cinematic imagery will help you stand out in a sea of corporate clipart.

9. The HubSpot Culture Code by HubSpot CTO Dharmesh Sha

Not to toot our own horn, but this presentation has been one of our most successful. The secret? Dharmesh chooses a central theme, the acronym HEART (Humble, Empathetic, Adaptable, Remarkable, and Transparent).

This simple phrase provides a concise framing of our company’s values, as well as a central message for the presentation. Plus, heart icons in the presentation make the connection clear.

Pro tip: Consider adding a theme or acronym that ties your presentation together.

10. How I Got 2.5 Million Views on SlideShare by Nick Deme

Feeling inspired to create a SlideShare of your own? Make sure you flip through Nick Demey's presentation first. He shares some tried-and-true tips for creating awesome presentations that rack up tons of views.

Here’s what works: right off the bat, Demey tells you how to get in touch with him. He’s already successful, so if someone wanted to reach out directly to his agency, they don’t have to wait until the end to connect with him.

11. Intro to Azure Data Platform by Karen Lope

Making technical information easy to digest is a formidable challenge, especially in a slide deck. Karen Lopez tackles the challenge in her slide deck. Her presentation makes use of tables and flowcharts — creating clear visual representations of complex technical ideas.

Pro tip: If you’re presenting on a complex process, find ways to explain each step using charts and infographics. A few images can help a greater portion of your audience understand what you do.

12. Insights from the 2022 Legal Trends Report by Clio

From a design perspective, your presentation should have imagery. However, these images don’t need to be photographs of a boring office. Consider something more abstract, like Clio has done below.

Each slide of the presentation includes simple objects, like triangles, rectangles, and circles. These shapes seamlessly integrate with the different charts and graphs in the presentation.

Pro tip: Instead of using cliche visuals, shapes, and patterns can give your presentation an artistic flair.

13. Displaying Data by Bipul Deb Nat

We admire this presentation for its exceptional display of data — now this post will explain how to do the same in your own presentations.

I also love how this presentation is concise and minimal, as it helps communicate a fairly advanced topic in an easy-to-understand way.

What works: This presentation example has a clear objective — showing the audience how to effectively display data. Because of that, the visuals here take center stage, expanding on the meaning of the text, which makes it easy to absorb the key takeaways from the presentation.

14. 2022 GWI's Social Report by GWI

In this presentation, Leticia Xavier shows the power of a limited color scheme. She uses different shapes of pink and purple to create contrast. All of the graphs, backgrounds, and images use different hues of the same colors.

When she breaks the color scheme, as she does on slide 12, the viewer’s attention is immediately recaptured.

Pro tip: If you’re worried about contrasting visuals, pick one or two colors. You can then choose different hues and tints of these colors to make your slides cohesive.

15. Digital 2023 Global Overview Report

If you’re looking for a dark color scheme to replicate, look no further. This slide deck from DataReportal uses a deep blue background throughout its presentation. Graphs are in bright yellows and greens, while the text is white.

Remember to keep a high level of contrast between your text and your background. This will make your slides easy to read.

Pro tip: If you’re going to present in person, consider your environment when choosing a color scheme. If the lights will be off in the room, a dark background will work for your slides. If everything will be bright, a light background with dark text will be easier to read.

16. How to Turn Wild Opinions into Traffic, Backlinks, and Social Proof by Animalz

SEO’s changed a lot in the past two decades. Most of us are concerned with keeping up with the latest and greatest changes. This presentation walks through today’s marketing landscape, where everyone has both opinions and ways to express them.

What we love: This presentation uses emojis, a staple of the social media world, as a stand-in for bullet points. Smart presenters match design elements with their subject matter.

17. 5 Killer Ways to Design the Same Slide by Crispy Presentations

While keeping everything consistent can be good for branding, it can also prevent people from noticing the new content you’ve put together. This presentation shows you a few different ways you can design the same slide — all depending on what you want it to accomplish.

What we love: Everyone who sees the title instantly knows what they’re going to learn. It’s short, which makes it easy to consume in very little time.

18.   The HubSpot Customer Code by HubSpot CTO Dharmesh Shah

When it comes to working with a company, it helps to set customer expectations and to clearly lay out your value proposition. HubSpot does both in the slide deck below. Instead of relying solely on product images, this presentation includes drawn images and lively colors.

Pro tip: Use bright colors for different words and phrases that you want to stand out. These will naturally catch your viewers’ eyes.

19.  ThinkNow Culture Report 2022 by ThinkNow

Thus far, we’ve seen slides that use neutral backgrounds that contrast with colorful charts and graphs. In this presentation, ThinkNow successfully subverts expectations.

The slides use colorful icons and accent colors in magenta and yellow. Meanwhile, graphs throughout the piece are made in black and white. This works well by creating high-contrast, easy-to-read visual representations.

Pro tip: Don’t be afraid of using classic color schemes like black and white. These simple colors can balance out loud accents.

20 . How to Gain a Massive Following on Instagram by Buffer

When choosing a presentation topic, find ways to hook your audience. For example, this presentation from Buffer makes use of a numbered list. Listeners know exactly what they’ll get from the presentation and how far along in the presentation they are.

Pro tip : Keep your slides simple. Instead of choosing a text-heavy design, Buffer limits text on the slide just to each tip.

The best PowerPoint presentations have gorgeous designs, give insanely actionable takeaways, and provide down-to-earth advice.

Learn from the presentation examples above to create your own that represents all three.

Don't forget to share this post!

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What, How, and Why to Use SlideShare

Are you interested in using SlideShare to further your social media marketing objectives?  If so, this article will tell you what SlideShare is, why it is important, and how it can be used as part of a social media marketing campaign. 

What is SlideShare?

SlideShare is a slide hosting service, acquired by LinkedIn in 2012. It allows users to upload files (PowerPoint, PDF, Keynote, or OpenDocument presentations) either privately or publicly. The slide decks can then be viewed on the site itself or can be embedded on other sites. Just as YouTube allows users to upload and share videos, SlideShare allows users to upload and share slideshows. 

Although the site was originally intended for businesses to share slides amongst employees, it has expanded and now hosts a huge number of slideshows which have been uploaded for anybody to view. 

And a lot of people do view them. In fact, SlideShare has 60 million users , hosts over 18 million pieces of content, and gets 159 million monthly page views.

Even so, SlideShare is currently only used by around 17 percent of B2B marketers. Most social media marketers focus their efforts on Facebook, YouTube, Twitter, Instagram, and LinkedIn . And, of course, a good presence on all of these platforms is essential to a good social media marketing campaign. But many should perhaps consider SlideShare, too. 

In fact, because so few marketers consistently upload content to SlideShare, there’s a lot less competition on the platform. This means that your content will have more chance of getting seen on SlideShare than on more popular platforms. So long as you create a valuable, aesthetically pleasing presentation, there’s no reason why you can’t expect your content to get hundreds or thousands of views almost immediately.  

SlideShare Benefits

Here are some of the benefits of using SlideShare:

• Using SlideShare means you won’t have to worry about hosting content on your own site since you can just embed content from SlideShare. A far more practical and less time-consuming process. 
• Using it means you will be able to tap into the large number of SlideShare visitors and raise your own profile. 
• It is low cost since there is both a free account option and the option to go pro. 
• It is easy to use since most people are already familiar with PowerPoint and so are able to generate content relatively quickly. 
• Using it will allow you to grow your brand and is perhaps the platform which can best accommodate more detailed and in-depth content – i.e., content that may not be appropriate for sharing on other social channels. 

So, SlideShare is great. Yes. But how do you go about creating a good presentation?  There are some great tips on how you can add great creativity to presentations using Visme in this article by Orana Creative – very cool.  Slideshows are a great way to promote your product reviews as well.

1.  Design, Design, Design

SlideShare’s users expect high-quality content. Meet this requirement, and you can expect to be rewarded by clicks and shares. Ignore it and prepare to watch your content sit around not doing an awful lot.

SlideShare itself has written about what makes for a well-designed presentation. In short, presentations should:

• Not use overwhelming background images, since this can make text hard to read. Instead, use a light-coloured, subtle background so that people can read what you have to say clearly.
• Not centre-align all text and images, since this can create a chaotic, disjointed effect.  Rather, only align some of your text centrally. Move supporting text to the left for a more balanced look. 
• Not consist of only one font size. Draw attention to the more important parts (words or sentences) of your slide with larger fonts and use smaller fonts for less important information of a slide. 
• Not overuse drop shadows. Drop shadows, especially thin, dark shadows against a white background, look blurry and cluttered. If you need to use a drop shadow, only ever use it on the header (never the body).
• Not use poor quality images. Nothing looks as unprofessional as a poor quality or low-resolution image. If you want to use an image for the background, make sure it is in the 1000 pixels size range. Anything smaller should only be used as part of a slide, never a background.  
• Not use tacky or cheap fonts. Fonts which appear childish or tawdry will put viewers off instantly (I’m looking at you, Comic Sans ). But this doesn’t mean you can’t experiment with fonts. There are some great ideas for font combinations here .  

2.  Use Keywords to Rank Higher

No surprises here. Like any content, using keywords will improve your contents’ internal and external search ranking. This means your presentation should contain common relevant search phrases, as well as certain important words.

You should also include your keyword or phrase in the title and description or your presentation, as well as in tags. And make sure that you use a keyword as a file name when you save your content to the site. 

SlideShare presentations already rank pretty well in Google. Making sure yours is keyword-optimised will give you the best possible chance of getting spotted.

3. Make it Valuable

It can be tempting to create slideshows that harp on about how great you or your product/service is. But generally, such presentations do not perform very well.

Like any good content, your slideshows have to give readers valuable industry information. This may be the results of a survey, a summary of a white paper, speculative industry insights, or market reports. 

Whatever information you choose to use as the basis of your presentation should be relevant to your target audience and give them insights and information they haven’t seen before and can’t get elsewhere. 

If you can consistently deliver such information, your account will take off big time. 

4. Share Presentations Elsewhere

If you’re just starting out on SlideShare, a great way to drive initial traffic to your content is to direct it from other social channels.

Of course, LinkedIn is a safe bet, since the content you’re likely to be sharing will be detailed and in-depth information, and such information will go down best with professionals. 

The best way to do this is to post the presentation to LinkedIn (easy, since the two platforms are well integrated) and then share it as a status update from your personal account, your employees’ personal accounts, and your company page. It’s also possible to add SlideShare content to your LinkedIn profile’s summary page. 

And other social platforms can do their part too. There’s no reason why you can’t post your slideshow to Facebook and Twitter . It might not perform as well here as on LinkedIn, but all traffic is good traffic. 

SlideShare Conclusion

SlideShare is a great opportunity for social media marketers. But in order to make the most of the platform, you will need to take the time to create high-quality content. To do this, you will need an effective content strategy and a good content calendar .

And you’d better move quickly. As I say, it is still a relatively untapped resource. But it’s not likely to stay that way for long…

Are you using SlideShare? Or are you considering doing so? Let us know what you’re doing on the platform or why you want to get started with it. And if you need help with creating presentations, hosting them on SlideShare, want to understand how does SlideShare work or how to use SlideShare, and also promoting your SlideShare presentations, then please just get in touch !

10 Comments

My last slides got featured on söideshares frontpage for 3 days – more than 25.000 views 🙂 And it was a weekend.

So, all b2b marketer should gove it a try…

All the best, hendrik

Wow Hendrik what incredible results 🙂

Hello Buddy! you have done a terrific job of presenting Slideshare, and have certainly gotten me excited about it! This is one of those programs I kind of joined and set on the back burner, but now you have me fired up. Where, oh where, I ask, am I going to find the extra time? lol. This is one real winner, though, and worth making time for.

i manage Operatioal excellence and quality function in BPO, can someone say how my team can make use of slideshare and also help giving business justificaiton which i can take it with my managemetn to get access to slideshare to my team executives.

Hi Anand – drop me an email and let’s discuss! [email protected] Thanks Dan

This platform seems to really be a goldmine for content creators. So far I used PPS only as a support for my online courses, but I guess I should consider this idea.

Hi Bogdan – used well, SlideShare can be highly effective! Good luck, and let us know how it goes 🙂 Keep reading!! Thanks Dan

This article is very informative and helpful.Just what i needed!

Thanks so much, Solomon! Keep on reading 🙂 Dan

I was considering using slideshare for some private presentations and came across your post. Thanks to this post I am thinking of using slideshare as a part of my overall digital marketing plan.

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How to Make a “Good” Presentation “Great”

• Guy Kawasaki

Remember: Less is more.

A strong presentation is so much more than information pasted onto a series of slides with fancy backgrounds. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others. Here are some unique elements that make a presentation stand out.

• Fonts: Sans Serif fonts such as Helvetica or Arial are preferred for their clean lines, which make them easy to digest at various sizes and distances. Limit the number of font styles to two: one for headings and another for body text, to avoid visual confusion or distractions.
• Colors: Colors can evoke emotions and highlight critical points, but their overuse can lead to a cluttered and confusing presentation. A limited palette of two to three main colors, complemented by a simple background, can help you draw attention to key elements without overwhelming the audience.
• Pictures: Pictures can communicate complex ideas quickly and memorably but choosing the right images is key. Images or pictures should be big (perhaps 20-25% of the page), bold, and have a clear purpose that complements the slide’s text.
• Layout: Don’t overcrowd your slides with too much information. When in doubt, adhere to the principle of simplicity, and aim for a clean and uncluttered layout with plenty of white space around text and images. Think phrases and bullets, not sentences.

As an intern or early career professional, chances are that you’ll be tasked with making or giving a presentation in the near future. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others.

• Guy Kawasaki is the chief evangelist at Canva and was the former chief evangelist at Apple. Guy is the author of 16 books including Think Remarkable : 9 Paths to Transform Your Life and Make a Difference.

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How to Use SlideShare: Benefits and Best Practices for Marketers

Claire Cortese | June 7, 2019 | LinkedIn | 7 min read

LinkedIn is widely known as a professional networking goldmine. The platform offers a wide range of tools to aid business professionals in their endeavors, including the information host SlideShare. 

When used correctly, SlideShare can be a valuable resource to marketing professionals looking to extend their efforts to the maximum potential. 

But how do you use SlideShare? And how does it fit into your marketing plan?

What Is SlideShare?

SlideShare is a tool offered by LinkedIn that allows you to share slideshow presentations, infographics, videos, and other materials online. The basis is to make professional knowledge easily accessible by sharing it with an online audience.

What’s great about SlideShare is that the presentations can be made public, so there’s no limit to the number of people you can reach.

It’s also a user-friendly host that allows you to upload complete PDFs, PowerPoint and OpenOffice presentations, Word documents, and more.

SlideShare boasts “ 18 million uploads in 40 content categories ” – that’s an immense amount of information available at your fingertips. The content is high quality and posted by leading experts who want to share their knowledge with the world.

In short, SlideShare is a valuable resource if you’re looking to learn about any number of different topics – or to share your own knowledge.

Also, did we mention it’s free?

Types of SlideShare Presentations

When it comes to sharing knowledge and reaching a global audience, SlideShare opens up your possibilities. But in case you’re wondering how to use SlideShare to best display your information, we’ve put together a list of the types of presentations you can create.

Informative

Informative presentations are concise and direct. Their purpose is pretty clear – to inform the audience. These presentations often cover facts that are broken down from dense material into smaller digestible pieces of information.

Informative presentations include research and analytics results, background content information, and more.

Instructional

Instructional presentations are used to teach something to your audience, providing directions to guide them through things like navigating software or using an online tool.

These presentations are usually longer and more time consuming and can range from basic instructions to more advanced direction.

They are most commonly found in the form of video tutorials, but slideshows also work well.

This kind of presentation is used to spark interest in your audience about the topic being covered. Narrative driven, real-life stories and examples are often used to evoke emotion in the audience and make a significant impact.

These kinds of presentations are motivational and encouraging, and often end with a strong call to action to create movement within your audience.

The purpose of persuasive presentations is very straightforward – to convince your audience of your point. It requires supportive facts to enforce your argument and often presents your point as a solution to a problem. 

Similar to stirring presentations, persuasive content typically ends with a strong CTA that encourages the audience to make a decision and act based on the information that has been provided.

These kinds of presentations often include debates and business proposals.

Benefits of Using SlideShare for Marketers

SlideShare can have a myriad of benefits for marketing professionals looking to extend their efforts. Adding SlideShare to your marketing plan can boost your content marketing strategy, one of the core foundations of any good business aiming for success. 

The resource is especially valuable to marketers who are looking to use LinkedIn to strengthen their company's brand and hold a competitive edge within their industry. 

Increase Exposure

For starters, you have the potential to reach a massive audience. SlideShare earns 25 million views each month – that’s a lot of potential eyes on your work.

More views means more exposure and thus more followers. This can lead to an increase in sales prospects, greater networking opportunities, and potential business partnership offers.

Repurpose Content

You don’t have to post all new content on SlideShare. It’s a great platform to help you repurpose top performing content in a fresh way!

Have a long form blog post that’s had a lot of views? Transform it into an easily digestible presentation on SlideShare.

This will allow you to deliver the information in a new way, continue to promote the material, and thus greatly expand your audience!

Establish Yourself as a Thought Leader

Sharing your knowledge via SlideShare will allow people to see your innovative and forward thinking mindset.

You’ll be able to establish yourself as a thought leader within your industry, and people will turn to your presentations when they need information on your specific area of expertise.

Deliver An Educational Resource

In addition to the numerous benefits SlideShare has when it comes to sharing your content, it’s also a great place to seek out information.

With content posted by a world of experts, the amount of quality material you have at your fingertips is practically limitless.

Use the resources available to you to constantly expand your knowledge of your industry and gain new knowledge on fresh topics – both of which will help you maintain a competitive edge within your field.

The Marketing Guide to Using SlideShare

Putting together a full presentation can be a time consuming and daunting task. How do you know where to start?

If you’re struggling with how to create a SlideShare presentation, don’t worry!

We’ve laid out the three primary steps for putting one together – planning, creation, and post-launch. If you follow these guidelines and best practices, you’ll be a presentation pro in no time.

1. Planning

Before you create your SlideShare presentation, you should plan out its content and your strategy for it.

What is the overall goal of sharing this information? Are you hoping to gain followers? Boost website traffic? Establish your authority within your industry? Determining the purpose for your presentation will help you shape it toward a target audience.

Make sure you have your material outlined and ready – you should be fully prepared to put it into a comprehensive presentation.

You should also consider how long you want your presentation to be – longer content containing 40-60 slides generally receives more views that shorter content.

2. Creating

Once you’ve planned out the goal and theme of your presentation and you have the materials ready, it’s time to make your SlideShare content!

Make your cover slide bold and descriptive to attract viewers and clearly tell them what your presentation is about.

Take a look at the cover slide of this presentation  by Leslie Samuel about establishing yourself as a thought leader:

The slide is colorful and well designed to attract attention from the audience. The title is bold and in theme with the colors of the overall slide, which maintains consistency. Finally, it clearly describes what the viewer will gain by clicking on this slide deck. 

In order to optimize for searchability, include keywords in your title, description, and tags. If you want to drive traffic back to your website or other content, remember to include backlinks in your presentation. SlideShare allows you to include working hyperlinks within your work.

Consider your design carefully – you should include an engaging visual element in your presentation, as people respond to it more strongly than simple written content. Include pictures and infographics where appropriate.

You should arrange your slides in a way that develops a narrative and shows a clear, linear train of thought within the presentation.

Finally, if you want to build upon what is presented within the slides, you can add an audio narration feature to your presentation. Simply upload an MP3 file and attach it to your document, and your audience will have access to a fully developed audio and visual presentation!

Remember that presentation above about establishing yourself as a thought leader? Consider the points discussed in this section and pay attention to how they've been utilized throughout this deck: 

3. Post-Launch

After you launch your content, you’ll need to promote it to boost your views.

One of the best ways to do this is to share it on your social media channels. Additionally, you can also embed the presentation into blog posts or a relevant page on your website.

One your content starts gaining traffic, SlideShare has a free analytics tool that allows you to track your number of views, downloads, and shares it receives.

Analyzing your content is an important step in the creation of a SlideShare presentation, as it allows you to track the impact of your work and keep tabs on what resonates with your audience. This way, you can assess the efficiency of your content and promotion efforts, and improve them for the future.

Present Your Best Work

Producing a consistent stream of content is great for consistency within your marketing strategy, and filling up your SlideShare profile will certainly impress your viewers.

However, make sure that you're only sharing presentations that have been thoroughly planned and carefully created. Shallow content will reflect poorly upon you and your brand. 

When you know how to use SlideShare effectively as a marketing tool, you will see big results. Every presentation should add substantial value to your channel and benefit the audience in an impactful way. Sharing only the highest quality of content will help to create a sustainable growth impact within your larger marketing strategy. 

Claire Cortese

I am a content creator here at Bluleadz. In my free time, I enjoy hugging dogs, watching reruns of The Office, and getting sunburnt at the beach.

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10 Inspiring SlideShare Presentations Every eLearning Professional Should See

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Enjoy these awesome presentation, learn and get inspired...

1) Tweak Your Slides: Ten Design Principles for Educators (Version 3.0)

Learners often "buy e-learning" with their eyes and if they don't find it attractive it won't motivate them to learn. Good news is that by following some simple and practical design principles your eLearning screens can look great. Designing your material, then, has a lot to do with sticking to the essentials and arranging them properly.   We personally love how actionable tips are provided in this presentation. 

2) 5 Reasons Typography is Powerful

Everybody knows that typography can be incredibly powerful. It can change the entire look and feel of your eLearning courses. It's use will set the mood and tone of your material. 

What is the typography you’re using saying about your course? This presentation has some awesome takeaways about how to use some of the basic principles of typography not only to achieve readability but also to bring interest. Remember to call upon the 5 points when designing your eLearning courses. 

3) 16 eLearning Quotes to Inspire You

For many, the simplest ideas in the form of a short quote can help them think more clearly. That's why we've curated a list of what we think are some of the best eLearning or education quotes. You'll find thoughts from people like Elliot Massie, Dr. Michael Allen, to historical figures like Henry Ford. 

We hope you get the dosis of inspiration from these famous eLearning industry professionals: 

4) Brain Rules for Presenters

The brain is our primary tool for learning. It's seat of thought, memory,  consciousness and emotion. So it only makes sense to explore it before attempting to design our eLearning courses. By understanding how the learner’s brain functions, course developers are better able to create material that works with the brain and not contradict it. 

In 131 slides, Garr Reynols breaks down what he believes are the main takeaways and quotes from the book " Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School " . This is a must-see  presentation of how to do a brain-friendly, learning-maximised presentation or eLearning course.

5) Great Presentations Are Like Ads

Getting learners to focus on your material is difficult. Efficient course developers make focusing with the material easier by making it fun, attractive and engaging. Much like advertisements, effective eLearning designs manage to grab the learner's attention while piquing their curiosity for more information. 

Just putting words on a screen sucks! Learners get easily bored when you bombard them with numbers, heavy paragraphs, and too much factual information. Avoid this by getting more creative and experimental. Apply the 3 R's of advertising to eLearning!

6) 5 Killer Ways to Open Up Your Next Presentation

Great beginnings of the best novels or TV series or whatnot never fail at making people curious. By working on a great course introduction, you’re tapping people’s innate capability of curiosity and giving them an opportunity to learn something new.  Begin with a story, an offer, or an interesting fact as if you are meeting someone for the first time. If your opening slides are good, learners will happily read your introductory material.

Without doubt, s uccessful eLearning courses that people complete from start to finish share one crucial element: a solid introduction. Below are some indispensable tips to creating one.

7) Introduction to Slide Design: 7 Rules for Creating Effective Slides

Design is too often overlooked by course developers, or otherwise misunderstood – some eLearning designers think that as long as their course "looks good," it's enough. But design affects the way a learner takes in information, so giving a bit more thought to the visual layout of the screens of your course is an important part of eLearning best practices. Follow these simple rules and see the difference they make.

8) How To Use Colors Wisely

"Color Matters. It always has, and it always will." Every shade and stroke of color, or the lack of it, creates its own message. Colors  are powerful in that they elicit emotions, latent ones included. That means that too many colors can overwhelm the learner, making it hard to focus on the course material.  So choosing them wisely can effectively deliver the emotional reaction you expect from your audience.  

This Slideshare presentation gives us three valuable tips on how to use colors effectively in your presentations or eLearning courses: 

9) 20 Eye-Opening Stats You Probably Didn't Know About Mobile Learning

Still not sure about implementing Mobile Learning? Consider these eye-opening statistics published by different organizations such as ASTD, iPass, Towards Maturity and Ambient Insight. Data from their most recent surveys reveal some interesting facts that you might be interested in. 

SHIFT collected these facts about mobile learning to make the case for why everyone needs to take notice of the power of mobile in the learning industry.

10) Design for Usability

Jakob Nielsen defines usability as a "quality attribute that assesses how easy user interfaces are to use." Basically, its a necessary condition for survival. If your eLearning course or web site is difficult to use, people leave. Is that simple.

A course that provides learners with the right content it’s useful, but if it takes a lot of effort and thinking to actually find the content doesn't work.  It should be too obvious where to click, how to search and how to navigate so that users won’t waste time and get impatient. Definitely take a second to flip through the presentation, as you'll learn a great lesson.

Share other awesome and inspiring presentations with us! 

Karla Gutierrez

Topics: eLearning , eLearning tips

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7 Great UX Presentations on Slideshare

Slideshare is one of the world’s largest professional content sharing community. So it’s safe to say it’s a great place to go for presentations on any topic.

We’ve collected 7 great UX presentations from slideshare that we think do a great job explaining and illustrating UX definitions, processes, guidelines and more.

1. What is UX?  by David Carr 

Looking for a simple way to understand what UX is with real-life examples? Then look no further, learn about UX briefs and their elements, followed by UX Process examples and wireframes.

2. Content UI Design Usability User  by Jayan Narayanan  

This slideshare busts UX and UI myths, breaks down the elements of UX and explores what UI is, followed with new trends and disciplines for UX design.

3. UX 101: A quick & dirty introduction to user experience strategy & design  by Morgan McKeagney  

An excellent introduction to understanding what UX is, followed by it’s elements and processes. Overall great coverage to learn how to approach UX.

4. UI/UX Design  by Sumit Singh

If you’re interested in pursuing a career in UI Design, this is the perfect slideshare for you. It asks and answers questions with thorough examples to help set you on the right path in making your career choice.

5. Simple Steps to Great UX/UI by Koombea

Breaking down the difference between UX and UI, this slideshare explains the importance in both as well as design tools to use to create amazing products.

6. Usable Psychology for UX/UI Designers  by Maor Shabbat

No UX is complete without taking into consideration users behaviour. Understanding the psychology behind how users use your products sn one of the core foundations to designing great UX.

7. UX & Design Riyadh: Usability Guidelines for Websites & Mobile Apps  by UXBERT Labs  

A thorough presentation covering the basics of UX Design and how it’s implemented. Filled with guidance and examples on how to ensure delivering an excellent UX.

At UXBERT Labs we specialize in UX and Technology Innovation consulting to help businesses deliver world-class experiences. With offices in Dubai and Riyadh, our team of UX Researchers, Designers, and Developers deliver custom designed and built software to help businesses succeed.

Interested in working with us? Email us at [email protected]  and let us know your research, design or development needs.

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