lesson 1 4 problem solving for entrepreneurs

Lesson 1.4 Problem Solving for Entrepreneurs

Jan 05, 2020

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Lesson 1.4 Problem Solving for Entrepreneurs. Goals List the six steps of the problem-solving model. Describe ways to improve your problem-solving skills. Terms. brainstorming. Use the Problem-Solving Process. Define the Problem. write down what the problem is define why it is a problem

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Lesson 1.4Problem Solving for Entrepreneurs Goals • List the six steps of the problem-solving model. • Describe ways to improve your problem-solving skills. Chapter 1

Terms • brainstorming Chapter 1

Use the Problem-Solving Process Chapter 1

Define the Problem • write down what the problem is • define why it is a problem • quantify the problem • Gather Information • collect information that can help solve the problem Chapter 1

Identify Various Solutions • identify all possibilities before selecting a particular solution • Evaluate Alternatives and Select the Best Option • quantify or rank alternatives Chapter 1

Take Action • implement the solution • Evaluate the Action Chapter 1

What are the six steps in the problem-solving process? Chapter 1

Problem-Solving Skills • Communicating • communicate clearly and confidently • listen well • Brainstorming • a creative problem-solving technique • generates a large number of fresh ideas Chapter 1

Learning from Mistakes • Mistakes are a learning experience. Chapter 1

How can you improve your problem-solving skills? Chapter 1

PERFORMANCE INDICATORS EVALUATED • Evaluate and delegate responsibilities needed to perform required tasks. • Demonstrate effective teamwork skills needed to function in a business setting. • Demonstrate knowledge of multimedia software and components. Chapter 1

Demonstrate effective oral communication skills. • Apply technical skills to create a multimedia presentation which enhances the oral presentation. Chapter 1

THINK CRITICALLY • Why must entrepreneurs look at future trends when making business decisions? • Why should entrepreneurs look beyond current technology trends when making business decisions? Chapter 1

Why should statistics be used for this presentation? • How are entrepreneurs affected by a global economy? Chapter 1

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What Is Creative Problem-Solving & Why Is It Important?

Business team using creative problem-solving

  • 01 Feb 2022

One of the biggest hindrances to innovation is complacency—it can be more comfortable to do what you know than venture into the unknown. Business leaders can overcome this barrier by mobilizing creative team members and providing space to innovate.

There are several tools you can use to encourage creativity in the workplace. Creative problem-solving is one of them, which facilitates the development of innovative solutions to difficult problems.

Here’s an overview of creative problem-solving and why it’s important in business.

Access your free e-book today.

What Is Creative Problem-Solving?

Research is necessary when solving a problem. But there are situations where a problem’s specific cause is difficult to pinpoint. This can occur when there’s not enough time to narrow down the problem’s source or there are differing opinions about its root cause.

In such cases, you can use creative problem-solving , which allows you to explore potential solutions regardless of whether a problem has been defined.

Creative problem-solving is less structured than other innovation processes and encourages exploring open-ended solutions. It also focuses on developing new perspectives and fostering creativity in the workplace . Its benefits include:

  • Finding creative solutions to complex problems : User research can insufficiently illustrate a situation’s complexity. While other innovation processes rely on this information, creative problem-solving can yield solutions without it.
  • Adapting to change : Business is constantly changing, and business leaders need to adapt. Creative problem-solving helps overcome unforeseen challenges and find solutions to unconventional problems.
  • Fueling innovation and growth : In addition to solutions, creative problem-solving can spark innovative ideas that drive company growth. These ideas can lead to new product lines, services, or a modified operations structure that improves efficiency.

Design Thinking and Innovation | Uncover creative solutions to your business problems | Learn More

Creative problem-solving is traditionally based on the following key principles :

1. Balance Divergent and Convergent Thinking

Creative problem-solving uses two primary tools to find solutions: divergence and convergence. Divergence generates ideas in response to a problem, while convergence narrows them down to a shortlist. It balances these two practices and turns ideas into concrete solutions.

2. Reframe Problems as Questions

By framing problems as questions, you shift from focusing on obstacles to solutions. This provides the freedom to brainstorm potential ideas.

3. Defer Judgment of Ideas

When brainstorming, it can be natural to reject or accept ideas right away. Yet, immediate judgments interfere with the idea generation process. Even ideas that seem implausible can turn into outstanding innovations upon further exploration and development.

4. Focus on "Yes, And" Instead of "No, But"

Using negative words like "no" discourages creative thinking. Instead, use positive language to build and maintain an environment that fosters the development of creative and innovative ideas.

Creative Problem-Solving and Design Thinking

Whereas creative problem-solving facilitates developing innovative ideas through a less structured workflow, design thinking takes a far more organized approach.

Design thinking is a human-centered, solutions-based process that fosters the ideation and development of solutions. In the online course Design Thinking and Innovation , Harvard Business School Dean Srikant Datar leverages a four-phase framework to explain design thinking.

The four stages are:

The four stages of design thinking: clarify, ideate, develop, and implement

  • Clarify: The clarification stage allows you to empathize with the user and identify problems. Observations and insights are informed by thorough research. Findings are then reframed as problem statements or questions.
  • Ideate: Ideation is the process of coming up with innovative ideas. The divergence of ideas involved with creative problem-solving is a major focus.
  • Develop: In the development stage, ideas evolve into experiments and tests. Ideas converge and are explored through prototyping and open critique.
  • Implement: Implementation involves continuing to test and experiment to refine the solution and encourage its adoption.

Creative problem-solving primarily operates in the ideate phase of design thinking but can be applied to others. This is because design thinking is an iterative process that moves between the stages as ideas are generated and pursued. This is normal and encouraged, as innovation requires exploring multiple ideas.

Creative Problem-Solving Tools

While there are many useful tools in the creative problem-solving process, here are three you should know:

Creating a Problem Story

One way to innovate is by creating a story about a problem to understand how it affects users and what solutions best fit their needs. Here are the steps you need to take to use this tool properly.

1. Identify a UDP

Create a problem story to identify the undesired phenomena (UDP). For example, consider a company that produces printers that overheat. In this case, the UDP is "our printers overheat."

2. Move Forward in Time

To move forward in time, ask: “Why is this a problem?” For example, minor damage could be one result of the machines overheating. In more extreme cases, printers may catch fire. Don't be afraid to create multiple problem stories if you think of more than one UDP.

3. Move Backward in Time

To move backward in time, ask: “What caused this UDP?” If you can't identify the root problem, think about what typically causes the UDP to occur. For the overheating printers, overuse could be a cause.

Following the three-step framework above helps illustrate a clear problem story:

  • The printer is overused.
  • The printer overheats.
  • The printer breaks down.

You can extend the problem story in either direction if you think of additional cause-and-effect relationships.

4. Break the Chains

By this point, you’ll have multiple UDP storylines. Take two that are similar and focus on breaking the chains connecting them. This can be accomplished through inversion or neutralization.

  • Inversion: Inversion changes the relationship between two UDPs so the cause is the same but the effect is the opposite. For example, if the UDP is "the more X happens, the more likely Y is to happen," inversion changes the equation to "the more X happens, the less likely Y is to happen." Using the printer example, inversion would consider: "What if the more a printer is used, the less likely it’s going to overheat?" Innovation requires an open mind. Just because a solution initially seems unlikely doesn't mean it can't be pursued further or spark additional ideas.
  • Neutralization: Neutralization completely eliminates the cause-and-effect relationship between X and Y. This changes the above equation to "the more or less X happens has no effect on Y." In the case of the printers, neutralization would rephrase the relationship to "the more or less a printer is used has no effect on whether it overheats."

Even if creating a problem story doesn't provide a solution, it can offer useful context to users’ problems and additional ideas to be explored. Given that divergence is one of the fundamental practices of creative problem-solving, it’s a good idea to incorporate it into each tool you use.

Brainstorming

Brainstorming is a tool that can be highly effective when guided by the iterative qualities of the design thinking process. It involves openly discussing and debating ideas and topics in a group setting. This facilitates idea generation and exploration as different team members consider the same concept from multiple perspectives.

Hosting brainstorming sessions can result in problems, such as groupthink or social loafing. To combat this, leverage a three-step brainstorming method involving divergence and convergence :

  • Have each group member come up with as many ideas as possible and write them down to ensure the brainstorming session is productive.
  • Continue the divergence of ideas by collectively sharing and exploring each idea as a group. The goal is to create a setting where new ideas are inspired by open discussion.
  • Begin the convergence of ideas by narrowing them down to a few explorable options. There’s no "right number of ideas." Don't be afraid to consider exploring all of them, as long as you have the resources to do so.

Alternate Worlds

The alternate worlds tool is an empathetic approach to creative problem-solving. It encourages you to consider how someone in another world would approach your situation.

For example, if you’re concerned that the printers you produce overheat and catch fire, consider how a different industry would approach the problem. How would an automotive expert solve it? How would a firefighter?

Be creative as you consider and research alternate worlds. The purpose is not to nail down a solution right away but to continue the ideation process through diverging and exploring ideas.

Which HBS Online Entrepreneurship and Innovation Course is Right for You? | Download Your Free Flowchart

Continue Developing Your Skills

Whether you’re an entrepreneur, marketer, or business leader, learning the ropes of design thinking can be an effective way to build your skills and foster creativity and innovation in any setting.

If you're ready to develop your design thinking and creative problem-solving skills, explore Design Thinking and Innovation , one of our online entrepreneurship and innovation courses. If you aren't sure which course is the right fit, download our free course flowchart to determine which best aligns with your goals.

creative problem solving techniques in entrepreneurship ppt

About the Author

9 Creative Problem Solving Tools For Your Next Breakthrough Idea

This is a suite of 9 creative problem solving tools from Erik op ten Berg. He’s an expert in creative thinking or applying creativity from the Netherlands.

He’s been working in this field for 25 years and has a Master of Science from Buffalo State University in New York.

His creative problem solving process takes a challenge and finds ideas that are new, useful and meaningful. I guarantee you this process will help you mobilise your group’s creative thinking skills.

You and your group will find original ideas which are always there. This helps you get to the holy grail of breakthrough thinking and quite possibly the ‘next big thing’.

Download free slides... enter your email address at the bottom to get this team building activity in your inbox

Interview with Erik op ten Berg

Watch this video to see Erik describe in detail how each tool / activity works with examples.

Please note that the video and audio quality is a little shaky in places. Sorry about that! We had some technical issues with Skype that were difficult to overcome.

Four Stages of Creative Problem Solving

The first two stages help you and your group ‘explore ideas’. The third stage helps you select the best ideas and the fourth tests the feasibility of your best ideas.

These are the four stages you need to go through (no skipping a stage please):

  • Idea generation
  • Idea expansion
  • Idea selection
  • Idea feasibility

Always start with the ABC Avalanche and then use 1 or 2 of the next 5 tools to expand the list of possible solutions.

1. ABC Avalanche (3:55sec on video)

A very basic brainstorming technique but extremely powerful.

This tool asks people to generate at least 26 ideas for a specific challenge sorting them by their first letters. It takes about 10-15 minutes.

  • Write down the central question.
  • Write down the letters of the alphabet.
  • Generate many ideas sorting them by their first letters.
  • Complete the alphabet.

Because participants focus on generating a specific number of ideas they postpone their judgments.

These attitudes are core to creative problem solving:

  • Generating many alternative ideas.
  • Postponing judgments.
  • Moving past the first few (obvious) ideas.

Depending on the number of people in the session you can split into sub-groups. Feel free to build in a little competition between the groups if you like.

From this stage you have at least 26 starting ideas and people won’t have jumped into judging whether they are good ideas or not.

2. Breaking Assumptions (7:38min on video)

This is a second stage to an ABC Avalanche.

One of the very classical thinking techniques because to be truly creative you need to break patterns.

Once you’re aware of a pattern or an assumption in your idea generation so far you can deliberately break this assumption and new ideas will come forward and present themselves.

  • List 5 assumptions present in the question or in the list of ideas.
  • Take the opposite of each assumption.
  • Imagine new solutions that run opposite to the initial assumptions.
  • Add these to your list of ideas.

You ask the group to identify any patterns or assumptions that are built into either the challenge or list of ideas they’ve generated so far.

Then you ask them to take the opposite view (i.e. break that assumption) and come up with any new solutions and add them to your list of ideas.

3. Association Flower (11:13min on video)

Also a second stage technique after ABC Avalanche giving you and your group extra ‘access points’ from which to consider the challenge and generate more ideas.

This technique will generate a long list of associated keywords that can be used to generate even more ideas related to the original challenge.

  • Write down a keyword about the challenge in the centre of the flower and four words that are associated with the keyword around it (see template on next page).
  • Write around this keyword four associations.
  • Then follow each of the 4 words in turn up its branch writing associated keywords as you go.
  • Then use all these words to think in a new way about your challenge and generate even more ideas.
  • Make the list of ideas as large as possible.

4. Visual Connections (15:33min on video)

Another way to create new ‘access points’ from which to generate new ideas.

  • Focus on an interesting object, picture or an article in a newspaper.
  • Write down your thoughts, reactions, impressions and observations.
  • Make connections to the central topic and write these down as new ideas.
  • Repeat this several times and expand your list of ideas.

You could bring a deck of pictures with you, or a set of magazines, or even ask the participants to bring their own magazines so they’re an integral part of the process.

5. SCAMPER (18:31min on video)

Use the 8 words from the acronym to approach the challenge from a different angle and generate a larger list of creative ideas.

SCAMPER is the summary of 72 questions used by Alex Osborn who is the man that founded the concept of brainstorming in the early 40s.

  • SUBSTITUTE: parts, the whole, material…
  • COMBINE: functions, material, just different…
  • ADAPT: other color, place, use, form, timing…
  • MAXIMIZE: bigger, stronger, longer, more time, macro level, use more often…
  • MINIMIZE: smaller, lighter, shorter, micro level, less important…
  • PUT TO OTHER USES: other context…
  • ELIMINATE: parts, functions, material…
  • REVERSE: sequence, upside down, inside out…

There’s no need to do all these words. Let them go wherever they want to go to create more productive access points to tackle the original challenge.

6. Analogy with nature (22:32min on video)

Sometimes people are using this technique as biomimicry .

Your question to the group: what kind of animals are you thinking about when you use your imagination?

Get them to list lots of animals quickly and ask them to select one. What is it that makes this an extraordinary animal?

Once you have that list of characteristics about the animal use those words as access points to generate more ideas about the challenge. What you’re doing here is using the beauty of nature and bringing that connection back to the challenge.

  • List several names of animals.
  • Choose a special animal with no link to the problem.
  • List 10 characteristics about this animal.
  • Use each characteristic as a stimulus for new ideas.
  • Make a force-to-fit to the problem and boost your list of ideas.

Next step is to select ideas through a process of prioritization that you want to go deeper into and do further work on to develop them further.

7. Selecting ideas & COCD Box (24:37min on video)

Using a combination of dots (or hits as Erik calls them) and his COCD box you’re looking to boil down your grand list of ideas down to about 15 really good ones (5 in each color – blue, red and yellow).

  • 5-15 IDEAS: everybody selects his or her 1-3 favorite hits; make out of these a top 3.
  • 15-40 IDEAS: 5 sparkling ideas per person; focus on these and define an overall top 5 using dots or hits.
  • >40 IDEAS: select individually 5-8 blue-red-yellow ideas (COCD-box); define the BIG 5 in each color.

Once you have 5 good ideas in each of the coloured boxes look for themes across them to try and boil everything down to a Top 5 by making some smart combinations.

If you’re looking for breakthrough ideas (and most often you will be) the ideas in the red box will be the ones you want to focus on in the next stage.

8. Concepting (30:07min on video)

What you’re looking to do now is enrich your ideas into concepts. You do this by combining your headline ideas with other ideas that are closely related from your overall list.

Take each red idea in turn and see if you can bundle in other ideas from the grand list.

  • Focus on the selected ideas.
  • Take one idea and add on different ideas (with and without dots) from the idea list, to enrich the original idea.
  • Do this for all the selected ideas.
  • Give the enriched ideas an attractive title.
  • Go on with these results.

Then give the enriched ideas a more attractive title.

9. PPCO (33:38min on video)

This is one of Erik’s little gems he got out of his Master of Science in Buffalo.

At this stage you’re looking to expand and test your best ideas or concepts for feasibility.

  • Pluses : what is good, positive about the idea.
  • Potentials : what are the possibilities if the idea were pursued.
  • Concerns : phrase shortcomings or limitations of the idea as questions.
  • Overcomes : generate ideas to overcome the ‘burning’ concerns.

PPCO is like a SWOT analysis but in a more positive end. A moving towards approach instead of getting away approach. Facing truth and reality in a way of opportunities.

Pluses : Let’s see why we should do this idea. Potentials : What are the extra potentials of this idea that you haven’t considered before? These are extra or super pluses. Concerns : ‘how can I overcome (insert negative point here) …” Overcomes : your last stage of creative thinking where you’re generating answers of how to overcome your concerns.

You end with a triple positive state with very realistic backgrounds. That’s the kind of creativity you need when you have a good idea and you want to move it further whilst trying to taste a bit of the potential of it.

Creative problem solving is a process that, if you have the right tools and activities at hand, you can consistently achieve fantastic results from.

For your session to be a success you need to make sure you move past the first few obvious ideas, you generate tonnes of alternatives and that you postpone judgment on the quality of each idea until the appropriate moment.

How does your experience stack up? Do you have any secrets you’d like to share in the comments below?

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About the Author

Erik op ten Berg (1963) holds a Master of Science Degree in Creativity and Change Leadership, and is educated in Innovation Management at Delft Technical University in The Netherlands. He is a well-known trainer in Creative Problem Solving, and moderator of hundreds of change focused brainstorm workshops. Besides his own company Pioen consult he is also partner at the “Center for the Development of Creative Thinking” (COCD) in Belgium.

Thanks great would like to communicate with Erik Op Ten Berg

dear Rakesh! send me an email at [email protected] ; I will appologize for the delays in my answer because of some Summer holiday trips until August 22…

Thanks for sharing all these ideas. Very interesting and it generates a lots of ideas. One of them is the potential use of istock or getty image platform to search visuals using key words for Visual connections exercises. Wonder if you have try something like this in the past.

Great idea Dany. You need to be careful of potential copyright infringements obviously but there are loads of free stock image repositories out there too you can use in the way you suggest.

hi Dany! visual connections are an “easy way” to create access to thoughts that didn’t came up before; you can do this offline and also online; my experience with group thinking is better with offline pictures then online; bur for individual practice the online inspiration can be very productive and provocative; I wish you lots of creative detours in your own thinking; best wishes, Erik op ten Berg

Very educative, very informative, very useful for a trainer/coach. Thanks for great help to trainer community. World owes you a lot.

excellent approach

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creative problem solving techniques in entrepreneurship ppt

Creative Problem Solving And Its Techniques

Entrepreneurs need to script their own journeys, figure out their own things, and solve problems. If you keep running back…

Creative Problem Solving And Its Techniques

Entrepreneurs need to script their own journeys, figure out their own things, and solve problems. If you keep running back to your mentor at the drop of your hat, you’re not an entrepreneur. A true entrepreneur is a risk-taker, problem-solver, a person who’s willing to face challenges and failures.

– Kiran Mazumdar-Shaw, chairperson, and MD of Biocon

While scripting your own life and career journey, it is imperative to master the skill of creative problem-solving. Successful people and organizations recognize that the solutions to their problems lie within themselves. They try to find them with a creative problem-solving process.

Most professionals face problems at work. It could be meeting a sales target or fixing a technical glitch in a product. Learning how to solve problems efficiently is a key skill for success at work and life in general. Sometimes, you have to think out of the box to solve problems creatively.

What is creative problem-solving?

Have you noticed how some people have a knack for turning a problem into an opportunity? Take the stones people throw at you and use them to build a monument, said former Tata Group chairman Ratan Tata. It was a fantastic way of expressing creative problem-solving at work.

Creative problem-solving involves approaching a problem or a challenge in an inventive way. It is a process that redefines problems and opportunities and helps us come up with innovative solutions.

Generally, the creative problem-solving process involves the following stages:

Identify the problem or the challenge

Generate ideas that may be possible solutions

Solve the problem with the help of generated ideas

Implement the solution plan and move to the next step

A well-planned and strategically executed creative problem-solving process brings team members together. It encourages proactive participation among colleagues.

Let’s look at an example. Seema was not happy with her career in the IT industry. She approached the problem by thinking about various options that appealed to her. Using her creative problem-solving skill, she decided to try her hand at travel blogging given her passion for travel and nose for digital marketing.

Let’s turn to some highly successful techniques of creative problem-solving.

Techniques of creative problem-solving

1. brainstorming.

Brainstorming is one of the most popular techniques of creative problem-solving. It is an individual as well as a group activity. When the city’s municipal corporation needs to come up with measures regarding safety and health, citizens are often asked to brainstorm and suggest innovative ideas. Brainstorming is a blend of creativity and problem-solving.

2. Mind-mapping

Mind-mapping is a useful creative problem-solving process. A mind map is a graphic representation of ideas and concepts. It is a visual tool for creativity and problem-solving. Mind maps help you categorize and structure information. They aid comprehension, analysis, and help generate innovative ideas. Seeing the problem and possible solutions represented in visual form helps many of us see the bigger picture and connect the dots.

3. Counterfactual Thinking

When Rosie has to take a call on a problem, she thinks about all her previous decisions. She thinks of the things that have gone wrong and the opportunities that she missed out on. Such counterfactual thinking helps her face the current problem and find a solution. Counterfactual thinking is one of the smartest examples of creative problem-solving at work. However, it is important not to channel negative emotions while going down the counterfactual thinking route. Use your past experiences to ensure you don’t repeat mistakes, seize opportunities, and measure how far you’ve come. Be present and future-focused, and don’t use counterfactual thoughts to get trapped in the “What ifs” of your past.

4. Abstraction

Abstraction is a great booster for creativity and problem-solving. When a creative director in an advertising agency has to design a campaign for a brand of fruit drinks or evening wear, he uses abstraction. He thinks about the emotions associated with the drink or the evening, such as camaraderie, romance, taste, health, joy, and so on. ( xanax )

You must have noticed many examples of creative problem-solving at work.

Deploying a thought experiment by using comparison or similarity as a tool

Breaking free from assumptions to think originally

Going beyond assigned tasks to experiment

Raising questions and seeking new viewpoints

Reapplying  rules that have worked previously

Stepping out  of your comfort zone and thinking differently

Go ahead and build a culture of creativity around you. Overcome your mental barriers and let your imagination run free. Navigate obstacles to solve problems and come up with innovative solutions.

Harappa Education’s Unleashing Creativity course teaches you how to generate, test, and refine new ideas. It empowers you with in-depth creativity and problem-solving skills by teaching you concepts such as the Disney Creative Tool framework involving three roles: including dreamers, realists, and critics. Assigning these roles to groups will help organizations brainstorm ideas, create plans, and identify roadblocks. to reach the desired goals successfully. Sign up and begin your creative problem-solving journey.

Explore topics such as Creative Thinking & How to be Creative at Work from our Harappa Diaries blog section and develop your strategic thinking skills .

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Introduction

Chapter outline.

Portions of the material in this section are based on original work by Geoffrey Graybeal and produced with support from the Rebus Community. The original is freely available under the terms of the CC BY 4.0 license at https://press.rebus.community/media-innovation-and-entrepreneurship/.

Marah Lidey and Naomi Hirabayashi met when they worked together at DoSomething.org , a youth-oriented global nonprofit organization. They considered each other aspirational peers—accessible friends they looked up to and leaned on. While working together, they got the idea to turn the support they gave each other into a product idea: an inspirational platform that would send users a motivational text message each day. In 2015, Hirabayashi and Lidey began to focus on turning their idea into a reality. They conducted a test with seventy individuals before publicly releasing Shine in beta in October 2015. They formally left DoSomething.Org in April 2016 and their startup venture, Shine , was born.

The problem Shine tackles is that “self-help is broken” and its value proposition addresses in part what is known as “the confidence gap,” often cited as a barrier that holds women back when it comes to advancing in their careers, raising money, investing, and planning retirement. Shine has four pillars it is built to address: mental health, confidence, daily happiness, and productivity. As of 2018, the Shine community had two million users from 189 countries. What began as a motivational text message service has since evolved to include an app and additional services such as Shine Talks and audio challenges.

Hirabayashi and Lidey recognized a need—or an entrepreneurial opportunity . You learned about identifying opportunities in the chapter on Identifying Entrepreneurial Opportunity . This chapter will explore what happens next—the problem solving and need recognition techniques that entrepreneurs employ to carry the idea forward, and to solve issues that arise as the enterprise advances. Problem solving is essential to the genesis of entrepreneurship. At the same time, problem-solving techniques can be used in management and in an individual’s everyday personal life.

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creative problem solving

How You Can Use Creative Problem Solving at Work

Lucid Content

Reading time: about 4 min

How many times have you tried to solve a problem only to get stuck in the process? In a business setting, this is a common occurrence. You’re faced with issues that traditional problem solving methods can’t solve. But you still need to find a way to fix the issue to move a project forward or resolve a conflict. This is when you may need to get creative to solve the problem at hand.

What is creative problem solving?

The definition of creative problem solving (CPS) will vary between organizations. At its core, CPS involves approaching a problem in an imaginative, innovative, and unconventional way. The process encourages you to find new, creative ways of thinking that can help you overcome the issue at hand more quickly.

7 steps of the creative problem solving process

The CPS process can be broken down into seven steps.

creative problem solving process overview

1. Identify the goal

Before solving the problem, you need to fully understand the problem you’re trying to solve. You may have overlooked or misunderstood some details. Take some time to analyze the conflict and clear up any confusion.

2. Gather data

Once you know what the problem is, you need to learn all you can about it. Who does the problem affect? Who is involved in solving the issue? Gather all the knowledge you can to gain a better understanding of the issue and to solve it.

3. Formulate challenge questions

After you’ve gathered the details, turn the problem into a question. Word the question in a way that encourages suggestions or ideas. It should be short, concise, and only focus on a single issue. Once you’ve created one or two questions, start trying to answer them.

4. Explore ideas

This step is where the brainstorming begins. You’ll be creating possible ideas or solutions to the problem you’re facing. This is usually when the creativity really starts to flow. With so many ideas flowing, it’s crucial that you write each of them down—even the stupid ones. Even if the idea you come up with has little to no chance of working, write it down. Trying to sort out bad ideas from the good ones during this step can squash creativity.

5. Come up with solutions.  

Weed out the average ideas from the winners by testing each one. See if the possible solution actually solves the problem and if you can implement it successfully. If the potential solution doesn’t resolve the issue, move on to the next idea. Evaluating each idea will help you zero in on the perfect solution.

6. Create an action plan 

Now that you have the perfect solution, you’ll need to create an action plan outlining implementation steps. Consider what resources you’ll need and how long it will take. Then write it all down. Once you create the plan, communicate the approach to the rest of the team so they’re aware of what’s happening.

To help you create an organized and detailed plan, you can use swimlanes in Lucidchart.

7. Take action

With your plan created and your team on board, it’s time to implement your solution and resolve the problem.

CPS techniques

Just knowing the process behind CPS isn’t enough. You’ll want to know about the common creative problem solving ideas or techniques that you can use to be more successful during each phase. Below are a few of the techniques you can use to help you through the CPS process:

Synectics:  This technique helps to inspire thoughts that you might not be aware of. It is a way to approach creativity in a logical, rational manner.

TRIZ methodology (Theory of Inventive Problem Solving):  This problem solving methodology is based on logic, data, and research—not intuition. It involves adapting existing solutions to your particular problem.

Brainstorming:  Using this technique allows you to collect a number of ideas that can be a potential solution to a problem and can be used in either a group or individual setting.

Mind mapping:  Mind mapping helps keeps your ideas organized by representing them in a graphical manner.

mind map

Reversal of problem:  Trying to solve a problem using traditional problem solving methods can sometimes end in roadblocks.This technique forces you to think about a problem from a new perspective.

Looking beyond something’s function:  Thinking about how you can use something beyond its typical function is a common CPS technique.

SCAMPER:  This acronym can help you come up with new ideas. Each letter stands for a way you can manipulate an original idea to come up with something new:

  • S ubstitute
  • P ut to other uses

Why use CPS

No matter what profession you’re in, you will face challenges. There will be times when traditional problem solving techniques just don’t do the trick. That’s when you can take advantage of CPS to help uncover the best solution to your problem.

Lucidchart, a cloud-based intelligent diagramming application, is a core component of Lucid Software's Visual Collaboration Suite. This intuitive, cloud-based solution empowers teams to collaborate in real-time to build flowcharts, mockups, UML diagrams, customer journey maps, and more. Lucidchart propels teams forward to build the future faster. Lucid is proud to serve top businesses around the world, including customers such as Google, GE, and NBC Universal, and 99% of the Fortune 500. Lucid partners with industry leaders, including Google, Atlassian, and Microsoft. Since its founding, Lucid has received numerous awards for its products, business, and workplace culture. For more information, visit lucidchart.com.

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Effective Entrepreneurial Management pp 33–53 Cite as

Creativity, Innovation and Entrepreneurial Manager

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Part of the book series: Springer Texts in Business and Economics ((STBE))

This chapter examines ways organizations can prosper through creativity and innovation. Creativity and innovation are discussed by providing an understanding of the aspects of creativity and its contribution to innovation. The creative process is discussed along with some creative problem solving techniques. This chapter concludes with a discussion on the link between creativity and innovation and a discussion of various aspects and forms of innovation.

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Creative Problem Solving: A 21st Century Workplace Skill

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Puccio, G. J., & Lohiser, A., (2021). Leadership: Creative Problem Solving: A 21st Century Workplace Skill. In SAGE Skills: Business . SAGE Publications, Inc., [https:// doi. org/10.4135/9781071865613]

Puccio, Gerard J., and Amanda Lohiser. "Leadership: Creative Problem Solving: A 21st Century Workplace Skill." In SAGE Skills: Business . Thousand Oaks, CA: SAGE Publications, Inc., 2021, [https:// doi. org/10.4135/9781071865613].

Puccio, G. J. and Lohiser, A., 2021. Leadership: Creative Problem Solving: A 21st Century Workplace Skill in SAGE Skills: Business. Thousand Oaks, CA: SAGE Publications, Inc. Available at: doi. org/10.4135/9781071865613]>[Accessed 31 Mar 2024]

Puccio, Gerard J. and Amanda Lohiser. "Leadership: Creative Problem Solving: A 21st Century Workplace Skill." SAGE Skills: Business . Thousand Oaks, CA: SAGE Publications, Inc., 31 Mar 2024, doi:[https:// doi. org/10.4135/9781071865613].

Puccio, Gerard J., and Amanda Lohiser, (2021). Leadership: Creative Problem Solving: A 21st Century Workplace Skill. In SAGE Skills: Business . SAGE Publications, Inc., [https:// doi. org/10.4135/9781071865613]

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  • Executive Skills: Thinking About Thinking
  • Foundational Skills: Making Connections
  • Process Skills: Applied Problem Solving
  • By: Gerard J. Puccio , Amanda Lohiser Edited by: Corey R. Seemiller
  • Module: Leadership
  • Skill: Creative Problem Solving: A 21st Century Workplace Skill
  • Publisher: SAGE Publications, Inc.
  • Publication year: 2021
  • Online pub date: November 04, 2021
  • Discipline: Problem-Solving , Creativity
  • DOI: https:// doi. org/10.4135/9781071865613
  • Keywords: associative thinking , convergent thinking , creative problem solving , creativity , critical thinking , divergent thinking , emotion , problem solving , publications , workplace Show all Show less
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When you think of creativity , what comes to mind? Often, people conflate creativity with the arts —activities like painting, music, and acting. Often, people think that they are not creative just because they are not good painters, musicians, or actors.

While these endeavors certainly do entail creativity, being creative is more than being artistic.

To be creative is to be inherently human.

Long ago, there were two early human species attempting to survive in a prehistoric world full of unimaginable challenges. Neanderthals were physically larger and stronger, but Homo sapiens were more creative. They were able to communicate and problem-solve. And that, ultimately, is what led to Homo sapiens surviving into our modern times.

Creativity is often defined as an ability . Consider these three definitions:

  • In the Handbook for Creative and Innovative Managers , Russell Ackoff and Elsa Vergara define creativity as “the ability of a subject in a choice situation to modify self-imposed constraints.”
  • In The Secret of the Highly Creative Thinker: How to Make Connections Others Don’t , Dorte Nielsen and Sarah Thurber define creativity as “the ability to bring new and valuable things into being.”
  • Finally, in Creative Schools: The Grassroots Revolution that’s Transforming Education , Ken Robinson and Lou Aronica define creativity as “the ability to generate new ideas and to apply them in practice.”

The great thing about abilities is that abilities can be taught, trained, and improved! If you have ever said, “I’m not creative,” the good news is that you are creative , and you can intentionally foster your creative skills.

But what’s the big deal about being creative, to begin with? Why does creativity matter in our everyday lives?

While we may not face the same intense day-to-day problems of survival addressed by our prehistoric ancestors, our present day lives are fraught with many challenges. We live in a world that is characterized as VUCA—an acronym that stands for volatile , uncertain , complex , and ambiguous . In a time of socio-political upheaval, global health crises, climate change, and technological advancements, the era we live in requires us to be armed with skills that will enable us to engage with these challenges in meaningful, productive ways.

In The Future of Jobs Report: 2020 , the World Economic Forum named these as the top 10 skills that will be most demanded in the workplace by 2025:

  • 1. Analytical Thinking and Innovation
  • 2. Active Learning and Learning Strategies
  • 3. Complex Problem Solving
  • 4. Critical Thinking and Analysis
  • 5. Creativity, Originality, and Initiative
  • 6. Leadership and Social Influence
  • 7. Technology Use, Monitoring, and Control
  • 8. Technology Design and Programming
  • 9. Resilience, Stress Tolerance, and Flexibility
  • 10. Reasoning, Problem Solving, and Ideation

While Creativity, Originality, and Initiative are directly named in item #5, creativity and creativity-related skills are woven throughout this list. Creativity supports analytical thinking, innovation, complex problem solving, critical thinking, leadership, resilience, flexibility, reasoning, and even stress tolerance.

What you are about to read is a Skill called Creative Problem Solving , which includes a collection of some of the most powerful, time-honored tools that will help you intentionally foster your creativity, originality, and initiative.

Through exploring these topics and engaging with the activities, you will learn powerful tools that will make you become a creative problem solver, honing many of the skills that the World Economic Forum names as being in high demand. Check out this video from entrepreneur and business leader Julie Lavington, the Co-CEO of Sosandar , on why she values problem-solving skills in her employees.

Download transcript

  • In the Executive Skills unit, you will learn about divergent thinking (thinking outside of the proverbial box), convergent thinking (developing effective critical thinking abilities), and metacognition and mindfulness (understanding your own thought process and how emotions influence it).
  • In the Foundational Skills unit, you will learn about associative thinking (learning to see, and make, connections) and integrative thinking (navigating polarities).
  • Finally, in the Process Skills unit, you will learn about clarifying the problem (beginning by solving the right problem), generating ideas (producing breakthrough ideas to difficult challenges), developing solutions (transforming good ideas into great solutions), and implementing solutions (successfully bringing innovative ideas to reality).

These modules contain worksheets, animations, and interactive questions that you can use to develop your creative abilities. By intentionally fostering your creativity, you’ll find that problems are really better thought of as challenges, because challenges can become opportunities for growth, success, and effective change.

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Home Collections Strategy / Business Plan Problem Solving Entrepreneurial Mindset

Best Entrepreneurial Mindset PPT And Google Slides Templates

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Embracing the Entrepreneurial Mindset is all about nurturing a distinctive outlook grounded in innovation, resilience, and a keen sense for seizing opportunities. This mindset, applicable to budding entrepreneurs and professionals alike, thrives on viewing challenges as stepping stones and setbacks as invaluable lessons. It champions perpetual learning, adaptability, and creative problem-solving as the cornerstones of achievement. The Entrepreneurial Mindset PowerPoint template, a versatile resource designed for entrepreneurs, business professionals, educators, and anyone aspiring to foster a culture of innovation, provides fully editable slides for creating compelling presentations. Whether employed in educational, corporate, or workshop settings, this template enhances engagement, promotes a deeper grasp of entrepreneurial principles, and encourages proactive thinking. Its benefits extend to presenters seeking to inspire and inform, simplifying the creation of impactful presentations that resonate with audiences. Encourage your audience to harness this template's potential, ignite their entrepreneurial spirit, and embark on their journey towards seizing opportunities and achieving success.

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  1. PPT

    Presentation Transcript. Lesson 1.4Problem Solving for Entrepreneurs Goals • List the six steps of the problem-solving model. • Describe ways to improve your problem-solving skills. Chapter 1. Terms • brainstorming Chapter 1. Use the Problem-Solving Process Chapter 1. Define the Problem • write down what the problem is • define why it ...

  2. 6.2 Creative Problem-Solving Process

    Step 2: Ideate. To ideate is the step of the creative problem-solving process that involves generating and detailing ideas by the entrepreneur. After collecting all information relevant to the problem, the entrepreneur lists as many causes of the problem as possible. This is the step in which the largest variety of ideas are put forth.

  3. 6.1 Problem Solving to Find Entrepreneurial Solutions

    Critical thinking is the complex analysis of a problem or issue with the goal of solving the problem or making a decision. The entrepreneur analyzes and peels away the layers of a problem to find the core of an issue facing a business. The entrepreneur focuses on the heart of the problem and responds reasonably and openly to suggestions for ...

  4. What Is Creative Problem-Solving & Why Is It Important?

    Its benefits include: Finding creative solutions to complex problems: User research can insufficiently illustrate a situation's complexity. While other innovation processes rely on this information, creative problem-solving can yield solutions without it. Adapting to change: Business is constantly changing, and business leaders need to adapt.

  5. Creative Problem Solving Techniques for Entrepreneurs

    The creative problem-solving process is a systematic approach that can be seamlessly integrated into any business strategy. It begins with identifying the problem, requiring a clear understanding ...

  6. 4.1 Tools for Creativity and Innovation

    Staying on top of well-documented, successful approaches can give you a competitive advantage and may remind you that entrepreneurship can be fun, exciting, and refreshing, as long as you keep your creative spirit alive and in constant motion. Creative Problem-Solving Methods. Creative thinking can take various forms . This section focuses on a ...

  7. 9 Creative Problem Solving Tools (Free PPT and PDF Download)

    Four Stages of Creative Problem Solving. The first two stages help you and your group 'explore ideas'. The third stage helps you select the best ideas and the fourth tests the feasibility of your best ideas. These are the four stages you need to go through (no skipping a stage please): Idea generation. Idea expansion.

  8. Free Design Thinking Process PPT Template

    Signup Free to download. Design Thinking is a human-centered, iterative process for creative problem-solving. It focuses on understanding users and their problems to generate innovative solutions and experiment through prototyping and testing. Use this PowerPoint template to cover every stage of the Design Thinking process and present the best ...

  9. 20+ Best Problem Solving Models and Techniques PowerPoint ...

    Buy PowerPoint Template. 5. Kepner-Tregoe Method PowerPoint Template - Creative PPT Template to Discover the Practical way to Make the Best Decisions Under Pressure. The Kepner-Tregoe method is a problem-solving and decision-making technique developed in the 1960s by Charles H. Kepner and Benjamin B. Tregoe.

  10. Creative Problem Solving And Its Techniques

    1. Brainstorming. Brainstorming is one of the most popular techniques of creative problem-solving. It is an individual as well as a group activity. When the city's municipal corporation needs to come up with measures regarding safety and health, citizens are often asked to brainstorm and suggest innovative ideas.

  11. Ch. 6 Introduction

    This chapter will explore what happens next—the problem solving and need recognition techniques that entrepreneurs employ to carry the idea forward, and to solve issues that arise as the enterprise advances. Problem solving is essential to the genesis of entrepreneurship. At the same time, problem-solving techniques can be used in management ...

  12. How You Can Use Creative Problem Solving at Work

    Creative Problem Solving Overview (Click on image to modify online) 1. Identify the goal. Before solving the problem, you need to fully understand the problem you're trying to solve. You may have overlooked or misunderstood some details. Take some time to analyze the conflict and clear up any confusion. 2.

  13. Creativity, Innovation and Entrepreneurial Manager

    The Gordon Method, unlike many other creative problem-solving techniques, begins with group members not knowing the exact nature of the problem. This ensures that the solution is not clouded by preconceived ideas and behavioral patterns. The entrepreneur starts by mentioning a general concept associated with the problem.

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