phd marketing rmit

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RMIT Research programs involve comprehensive, independent research under the supervision of an expert academic. The duration is usually 3-4 years full-time for doctoral (PhD) studies or equivalent part-time.

Why choose RMIT PhD programs in Vietnam

World class expertise across disciplines, leading edge resources, multi-disciplinary approach, tuition fee scholarship, annual stipend of 170 million vnd, co-supervision across campuses, phd programs at rmit.

As an RMIT PhD candidate, you are required to complete the PhD coursework curriculum. You may also require ethics approval to do your research.

You’ll be required to complete three milestone reviews throughout your candidature:

• Confirmation of Candidature
• Second Milestone Review
• Third Milestone Review

Each milestone is a stepping stone towards submission and examination

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Find out more about how to be eligible for admission to an RMIT University PhD program.

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With a broad scope of exciting projects, we can help you identify and secure the project that best aligns with your experience, needs and vision.

How to apply for PhD programs

Find more about how to prepare your expression of interest and application for PhD programs at RMIT Vietnam.

Choose your program

Identify your research project

Costs and scholarships

Prepare your application

PhD scholarships

RMIT offers fully funded scholarships (full tuition and a stipend of 14 million VND per month) for Vietnam based PhD candidates who fulfill the scholarship eligibility requirements, subject to availability of funding.

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RMIT University

• 45% international / 55% domestic
• Scholarships 5
• Student Stories 4

PhD (Economics, Finance and Marketing)

Doctorate (PhD)

Key details

About this course.

This PhD degree may be undertaken in a project or thesis mode.

You can specialise in:

Entry requirements

• Minimum requirements for admission
• Prerequisites
• Selection tasks

The minimum requirements for admission to a PhD program are:

• a bachelor degree requiring at least four years of full-time study in a relevant discipline awarded with honours. The degree should include a research component comprised of a thesis, other research projects or research methodology courses that constitute at least 25% of a full-time academic year (or part-time equivalent). The applicant must have achieved at least a distinction average in the final year; or
• a master degree that includes a research component comprised of at least 25% of a full-time academic year (or part-time equivalent) with an overall distinction average or a master degree without a research component with at least a high distinction average; or
• evidence of appropriate academic qualifications and/or experience that satisfies the Associate Deputy Vice-Chancellor, Research Training and Development or nominee that the applicant has developed knowledge of the field of study or cognate field and the potential for research sufficient to undertake the proposed program.

At RMIT a grade of distinction represents academic achievement of 70% or higher and a high distinction is 80% or higher.

If you are a current master by research candidate, you are able to apply for a transfer to a doctor of philosophy program through the process prescribed in the RMIT Higher Degree by Research policy.

These entrance requirements are the minimum academic standard you must meet in order to be eligible to apply for the program. You will need to complete a selection task as part of your application.

A selection process will be conducted in conjunction with the School and supervisors you nominate.

For further information on the steps you need to take to apply for a research program see How to apply - Research programs.

• English language requirements

You must attach a substantive research proposal that is 2 to 5 pages in length which articulates the intent, significance and originality of the proposed topic using the following headings:

a) title / topic b) research questions to be investigated in the context of existing research/literature in the area c) significance and impact of the research d) methodology / research tasks required to undertake the research e) particular needs (e.g. resources, facilities, fieldwork or equipment that are necessary for your proposed research program, if applicable).

Your application will not be considered if you have not discussed your research topic with a proposed senior and associate supervisor or joint senior supervisors. You must provide the names of the academic staff in the school you have applied to and with whom you have discussed your proposed research.

To study this course you will need to complete one of the following English proficiency tests:

• IELTS (Academic): minimum overall band of 6.5 (with no individual band below 6.0)
• TOEFL (Internet Based Test - IBT): minimum overall score of 79 (with minimum of 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing)
• Pearson Test of English (Academic) (PTE (A)): minimum score of 58 (with no communication band less than 50)
• Cambridge English: Advanced (CAE): minimum of 176 with no less than 169 in any component.

For detailed information on English language requirements and other proficiency tests recognised by RMIT, visit English language requirements and equivalency information.

Don't meet the English language test scores? Complete an English for Academic Purposes (EAP) Advanced Plus Certificate at RMIT English Worldwide.

Study locations

Melbourne city, career pathways.

Graduates will be able to pursue an academic career in a university or be employed in senior leadership and management positions in government, non-government organisations and corporations.

As a researcher, your mastery of the discipline evidenced through a substantial and rigorous research project and other contributions to your field of specific interest can make a real difference to society.

You can gain entry to this program from a range of RMIT four year Bachelor and Honours degrees or Postgraduate or Masters by Research programs.

Fee information for masters by research and doctorate (PhD) programs.

If you are an Australian citizen, Australian permanent resident or New Zealand citizen you may be eligible for a Research Training Scheme (RTS) place where your tuition costs are funded by the Commonwealth Government under the RTS and you have full exemption from tuition fees.

Acceptance in an RTS place is very competitive and places are granted on the condition that you meet annual progress requirements and complete within the allotted time for your program and your status as a part-time or full-time candidate.

This means a maximum of 2 years for a full-time Masters by Research or 4 years for a PhD (or the equivalent part-time).

Contact the School of Graduate Research for more information.

The student services and amenities fee (SSAF) is used to maintain and enhance services and amenities that improve your experience as an RMIT student.

In addition to the SSAF there may be other expenses associated with your program.

Candidates may be eligible to apply for income tax deductions for education expenses linked to their employment. See the Australian Taxation Office (ATO) website for more information.

RMIT awards more than 2000 scholarships every year to recognise academic achievement and assist students from a variety of backgrounds.

The annual tuition fee for 2023 is AU$36,480.

The total indicative tuition fee for 2023 commencement is AU$148,800.

• Fees information for international candidates looking to study at RMIT's Melbourne campuses.
• PhD and masters by research fees for international candidates studying offshore.

Find out more details about how fees are calculated and the expected annual increase.

Find information on how to apply for a refund as a continuing international student.

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RMIT University

• 45% international / 55% domestic
• Scholarships 5
• Student Stories 5

PhD (Economics, Finance & Marketing)

Doctorate (PhD)

Key details

About this course.

In this PhD program you will develop advanced research skills that will prepare you for a career in academia and other settings in which systematic and critical analytical skills are required.

This PhD degree may be undertaken in a project or thesis mode.

You can specialise in:

• empirical microeconomics
• innovation economics
• development economics
• health economics
• cultural economics
• applied economic modelling
• behavioural economics
• experimental economics
• corporate governance/social responsibility.
• capital markets and financial institutions
• financial instruments
• international finance
• macroeconomics.
• product innovation
• social marketing
• electronic marketing
• services marketing
• macro marketing
• integrated marketing communications
• sponsorship
• business-to-business marketing
• consumer behaviour
• buyer behaviour
• word of mouth
• customer relationship management
• consumer psychology
• service quality

Entry requirements

The minimum requirements for admission to a PhD program are:

• a bachelor degree requiring at least four years of full-time study in a relevant discipline awarded with honours. The degree should include a research component comprised of a thesis, other research projects or research methodology courses that constitute at least 25% of a full-time academic year (or part-time equivalent). The applicant must have achieved at least a distinction average in the final year; or
• a master degree that includes a research component comprised of at least 25% of a full-time academic year (or part-time equivalent) with an overall distinction average or a master degree without a research component with at least a high distinction average; or
• evidence of appropriate academic qualifications and/or experience that satisfies the Associate Deputy Vice-Chancellor, Research Training and Development or nominee that the applicant has developed knowledge of the field of study or cognate field and the potential for research sufficient to undertake the proposed program.

At RMIT a grade of distinction represents academic achievement of 70% or higher and a high distinction is 80% or higher.

If you are a current master by research candidate, you are able to apply for a transfer to a doctor of philosophy program through the process prescribed in the RMIT Higher Degree by Research policy and processes.

Study locations

Melbourne city, career pathways.

Graduates will be able to pursue an academic career in a university or be employed in senior leadership and management positions in government, non-government organisations and corporations.

As a researcher, your mastery of the discipline evidenced through a substantial and rigorous research project and other contributions to your field of specific interest can make a real difference to society.

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Master of Marketing

Develop exceptional skills to be in demand in marketing

Download my brochure

Find more detailed information on our programs, including:

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• Entry criteria
• Course units

Stay relevant despite change

You will learn how to apply classic marketing principles that remain applicable even as digital channels and marketing technologies shift.

Choose your marketing path

Benefit from the opportunity to select courses that align with your career goals.

Gain the latest skills sooner

Gain capabilities that you can apply immediately and make an immediate marketing impact.

Designed for current and future marketing managers, RMIT Online’s Master of Marketing will equip you with the skills that marketing leaders need to succeed in contemporary business.

Rapid changes in technology and communication are redefining marketing. In this program, you’ll deepen your knowledge of fundamental marketing principles and how to apply them today to solve business problems and drive results.

You’ll also enhance your strategic skills and ability to argue marketing effectiveness from a business perspective. 

The practical skills and latest concepts you will learn from renowned industry experts can be applied to your current role immediately and will keep you relevant into the future.

Start making strides in your career with RMIT Online’s Master of Marketing.

Program code: MC197KPX16

*If you do not meet the entry requirements for the 12 course master's, you may have the opportunity to enrol in a 16 course master's. Please see Entry Requirements or contact us for further details.

**Plus a capped Student Services and Amenities Fee (SSAF) based on your credit point enrolment load.

The RMIT Online Master of Marketing program consists of: 

• 5 core courses + 7 electives (12 course master's). • 5 core courses + 11 electives (16 course master's).

• Marketing Management
• Consumer Behaviour
• Marketing Communication Strategy
• Marketing Research
• Product Innovation
• Interactive Marketing
• Services Marketing
• Sustainable Marketing
• Business and Network Marketing
• Marketing Analytics
• Advanced Digital Marketing
• Customer Experience Design
• Brand Strategy
• Strategic Marketing

Number of courses and duration to be comprised depends on prior qualification. Please see Entry Requirements or contact us for further details.

Get more information about what you will learn in each of these courses.

Flexible entry and exit points

Our Master of Marketing program encompasses courses that make up our Graduate Certificate, so if you need to exit the program early, you can earn a postgraduate qualification by successfully completing specified courses. The Graduate Certificate is also a pathway to the master's for some students (see entry requirements).

Contact one of our Student Enrolment Advisors to receive more infomation and discuss your individual circumstances.

*If you do not meet the entry requirements for the 12 course master's, you may have the opportunity to enrol in a 16 course master's. See entry requirements for more details.

Graduate Certificate

or continue studying

Master's (12 courses)*

with advanced standing

RMIT Online postgraduate students must meet minimum academic requirements, and international students must have a proficient level of English. You can find more details below. 

12 course Master of Marketing 

• An Australian bachelor's degree or equivalent in a business or related discipline from a recognised tertiary institution*.
• An Australian bachelor's degree (or equivalent), or higher-level qualification, from a recognised tertiary institution in any discipline with a minimum grade point average (GPA) of 1.0 (out of 4.0)* plus a minimum of two years relevant work experience.
• The RMIT Graduate Certificate in Marketing**.

We offer Recognition of Prior Learning, or the recognition of previous study or learning. This means you can apply for credit and reduce the number of courses you need to complete. Your application will be decided on a case-by-case basis. Speak to our Enrolment Advisors to find out more.

If you do not meet the entry requirements for the 12 course master's, you may have the opportunity to enrol in a 16 course master's.

16 course Master of Marketing

• An Australian bachelor's degree or equivalent in any discipline from a recognised tertiary institution.

*If your qualification was completed more than 10 years ago, you will need to provide evidence of ongoing professional work and/or professional development in the same discipline as the program for which you are seeking entry. **Upon successful completion of the graduate certificate, you will have the opportunity to progress to the master's degree. 

Not sure? Talk to us 

International students are required to provide current evidence of English language proficiency for admission to RMIT University. For detailed information on English language requirements and other proficiency tests recognised by RMIT visit  the English language requirements and equivalency information .

Australian Student Visas

RMIT's online Master of Marketing does not meet Australian student visa requirements. For an Australian student visa, you must have an on-campus place in a program of study. For more details on RMIT's on-campus programs, visit  rmit.edu.au .

Recognition of Prior Learning

RMIT assesses each student’s prior learning and qualifications to grant credit so you can complete your online postgraduate degree sooner. Your application will be decided on a case-by-case basis. RMIT aims to grant as much credit as possible at the time of offer, so it’s important to provide as much evidence of prior study and work experience as possible with your application.

Speak to our Enrolment Advisors to find out more .

Discover how you could fit study into your life

All you need is 15 hours a week.

And you’d be surprised how achievable that is. In just a few minutes, RMIT Online’s interactive Study Planner can show you how easily you could fit a master’s into your life.

• Launch the Study Planner

Our comprehensive program guides provide more detailed information about our online programs, including:

• Eligibility and enrolment
• Program duration and fees
• How to manage your studies and work life
• Program entry and exit pathways

Ask a question

Speak with one of our Enrolment Advisors to ask questions about your future study:

• Determining which program is for you
• Understanding how online study works
• How to apply and enrol

On campus study

The Master of Marketing is also available via on campus Study.

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No, to be eligible for our Master of Marketing, you need an Australian bachelor's degree or equivalent from a recognised tertiary institution. If you don't have this, but have at least five years of full-time work experience in marketing or a closely related field, you may be eligible for a pathway into the master's degree after having successfully completed the graduate certificate.

No, you are not required to have a bachelor's degree in marketing or business. To be eligible for the program, you can have a bachelor's degree in any discipline. Note that if you’ve completed a bachelor's degree in a cognate (ie, related) discipline within the past 10 years, you may be eligible to reduce the number of courses you need to complete from 16 courses to 12 courses.

A completed bachelor's degree is usually required for you to be eligible for the masters degree directly. This is because you receive a testamur once you have officially graduated, which is used in the application process. However, you may be able to apply using a Letter of Completion, which is equivalent to testamur.

View the different types of academic transcripts here .

According to Job Outlook, the work opportunities for marketing and advertising professionals are projected to grow by 21.7% to 2024. Combined with your work experience, this qualification can lead to mid-level senior and marketing leadership roles, such as Marketing Manager, Director and Chief Marketing Officer. Job Outlook estimate that in the most common annual salary in Australia for marketing, brand and campaign manager is between $100,000 and $120,000. Depending on your career aspirations, the Master of Marketing can also equip you to break out on your own and start your own marketing business or consultancy.

Everyone learns in different ways. At RMIT Online, we always take a practical approach to assessments so that learning is fun and engaging. We have various types of assessments which we call ABLE (Action-Based Learning). Examples of these assessment types include research reports, case study analysis’ and pop quizzes, rather than standard exams.

Yes, you can study the Master of Marketing at our Melbourne city campus. Visit the Master of Marketing course page to learn more about the program, its duration, fees and the next available intake.

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School of Business and Management, RMIT Vietnam (SBM) has established a world-class reputation for excellence in business and management education, providing high quality, industry responsive programs relevant to the national and global marketplace.

Master of Business Administration (MC199)

A transformative experience awaits you through this MBA degree. You will gain the necessary cutting-edge knowledge, skills and network opportunities to propel your career to new heights.

Although the program takes a global outlook, the content remains connected to Vietnam and to Asia, enabling you to keep up to date with trends in the world’s most economically dynamic region. In this MBA, you will strengthen all aspects of what it takes to be a leader in today’s industry, including corporate leadership, people management, business consulting, corporate marketing and financial analysis. After completing the program’s core subjects, you can tailor your MBA by taking on a Minor in Technology and Innovation or in Leadership. These aim to sharpen your capabilities, expose you to new perspectives, and help you navigate the challenges that modern businesses face.

RMIT classrooms are made up of a collaborative, diverse community. Many of our MBA students find life-long partnerships and friends, who work to both challenge and support one another throughout their career journeys. As with all RMIT teaching practices, you will be learning practical, hands-on knowledge. There is a strong focus on solving real-world problems, such as through projects with industry partners and in gamified simulations, means that you can immediately apply what you learn to your workplace. An MBA unlocks your full potential, and if you invest in yourself today, it will will elevate you to be a leader of tomorrow.

Distinct MBA Alumni & Their Testimonials

Mr Paul Huynh

Head of people, performance and culture, asia-pacific, director of people, performance and culture, vietnam and cambodia, kpmg.

Initially, I didn’t really anticipate the value the master’s degree would bring. For sure, it has allowed me to bring different things into my role. Previously, I was never really strong at budgeting and financial planning. By far the biggest benefit has been the networks that the whole experience created. It has led to lifelong friendships and continued to help me in terms of recruiting talent and referrals.

Mr Tran Duy Quang

Svp, rm team lead, wholesale banking, hsbc.

Many of my classmates were working at a senior level in the corporate world, so it enhanced my network. Since I was working at a bank, it really supported my business relationships as well. A masters degree is something you only do once, so you should pick a quality one to go into. Then, by joining the program, you will enhance your business relationships and career development.

Ms Tran Thi Thanh Mai

I learnt a lot from my classmates in the MBA at RMIT. They were all very experienced and held senior positions in local and international organisations. The program helped me to connect theories to real-life case studies for working smarter with a higher yield.

Dr Tran Huu Minh

Visa – vice-president for asia pacific partner services marketing, visa corporation.

In this increasingly competitive digital world, the smallest edge can mean the difference between success and failure. The master’s degree has made me the leader I am today. I honestly believe it has been key to a great number of my career successes. What made my experience at RMIT unique was the network of students. My experience yielded exposure to students from many countries. What I learnt from them was invaluable.

Ms Pham Thu Trang

Automation marketing, aia.

It has been a long time since I graduated from the MBA program, and some skills and knowledge have faded gradually, but the lessons about attitude, mindset and confidence remain valuable and impactful to this day. I had classmates who were managers, directors and founders, and I learned to put myself in their shoes. With this new attitude, I was motivated to finish each task with the best possible results and initiate ideas that were impactful for business.

Master of International Business (MC192)

Learn how to do business in a connected world and how to manage international teams with this globally recognised Master of International Business degree.

The program provides advanced study in contemporary international business theory and practice to help you build the knowledge and skills necessary for critical, creative and sustainable approaches to business in a globalising world.

With this degree, you can position your career to take advantage of the shift in the world’s economic weight to the region, as demand grows in Vietnam and the region for skilled managers who can do business on an international scale.

The curriculum remains up to date and relevant to current issues, trends and innovations. Developing expertise in areas that are fundamental to doing international business, such as cross-cultural management, international strategy and international logistics, will help you feel confident and ready for a career of working beyond borders.

Distinct MIB Alumni & Their Testimonials

Ms Nguyen Ngoc Doan

Ceo – preecology.

Mr Pham Xuan Kien

Marketing director (nhaf).

Globalisation has made Vietnam a more open country. With numerous international firms entering Vietnam, I saw a need to study a master’s degree in international business. In class, I made good friends and developed my network. At a master’s level, there’s a difference when it comes to working as part of a team. I really enjoyed working with my teammates. We were able to solve real-life case studies

Ms Ho Thanh Thuy

Managing director, phat thanh coffee.

My hope is to one day bring our roasted coffee to the international market, I feel grateful for the knowledge I received exactly at the time when I needed to build Phat Thanh Coffee in HCMC. I learned a lot about global business, sustainable development and logistics. It was all practical knowledge that could be applied right away. I particularly remember the study tour in Singapore. We visited companies, observed and reflected on what we learned.

Thanks to the time studying at RMIT, I’m now more confident with my equipped knowledge as well as my enhanced English skills when approaching international customers.

Vu Binh Minh

Journalist for the career group at tuoi tre newspaper.

The biggest impact I found was the transformation in one’s perception and mindset, RMIT provides you with all that you need to learn effectively. The question is whether you can utilise all the advantages available. Lecturers at the postgraduate level are more demanding. To get good grades, we must proactively extend our knowledge, practice critical thinking and change our actions towards perceived problems. These are the skills that I later transferred to my daily job.

Ms Nguyen Phuong Dung

One of the most valuable insights that I gained in the Master of International Business program was learning how to manage cross-functions and lead teams that have highly diversified backgrounds. My classmates came from very different countries, industries and functions. We all had different points of view.

SBM Postgraduate

Teaching team.

BSc, MSc, DMS, PhD

Dean, School of Business & Management

Robert McClelland

MSc, MBA, PhD

Lecturer, Head of Department,

Centre of Digital Excellence (CODE)

Jerry Watkins

Lecturer, Management & MIB program

Steven Clarke

Senior Lecturer, Digital Business

SBM, RMIT Vietnam

Thuan Nguyen

Senior Lecturer SBM, RMIT Vietnam 

Alrence Halibas

Lecturer, Economics

Lecturer, HRM

Gavin Nicholson

Senior Lecturer

Lecturer, Management

SBM RMIT Vietnam

Tony Nguyen

Senior Lecturer, Management

Manjit Sandhu

Senior Lecturer, THM

Nuno Ribeiro

Visiting Academic of MBA program

College of Business and Law VN

Cathryn Nolan

Deputy Dean in Research & Renovation

Robert Baulch

Abel alonso.

Dipl. Kfm, Lic.rer.pol, PhD

Eckart Dutz

BA, MA, MBA, EdD

Robert Connolly

PhD, MSc, DFSM,CFCP, MACP, CEH, CFHI

Associate Deputy Vice Chancellor Strategy International & Engage

College of Business and Law, RMIT Melbourne

Mathews Nkhoma

THEC, BA, MUP, PhD

Senior Program Manager,

Tourism and Hospitality Management SBM, RMIT Vietnam

Lei Tin Ong (Jackie)

BIE, MSIM, PhD

Santiago Velasquez

BA, MBs, MBA, PhD

Deputy Dean, Learning & Teaching

Seng Kiat Kok

Head of Department, Management

Nguyen Quang Trung

BA, CEP, MALD, PhD

Master of Business Administration

Burkhard Schrage

Daniel borer.

BCOM, MBA, PhD

Vicky Little

B.Eng., MBA, PhD in Management

Master of International Business

Tourism and Hospitality Management

SBM, RMIT Vietnam 

MBA & MIB Distinct Industry Guest

Busm4164 business consulting.

Topic: Marketing and Sales Strategies for Kone Elevators (Finland) to exploit Business Opportunities in Low Rise Markets in Vietnam.

Mr Trịnh Thanh Sơn

Finance Director, KONE

BUSM4155 Financial Analytics for Managerial Decisions

Topic: ESG and Fraud

Mr Saman Bandara

Partner – Head of Assurance, Financial Services & Forensic Practice, EY Vietnam

BUSM2411 Leadership & Management

Topic: No specific topic: sharing about self-motivation & leadership skills

Ms Thai Van Linh

Investor, Shark Tank Vietnam

OMGT2272 International Logistics

Topic: Những bước tiến mới của logistics quốc tế và Việt Nam

Mr Juergen Weber

Country Director

Login Air+ Ocean Vietnam

BUSM4489 Sustainable International Business Futures

Topic: Tính bền vững và Quản trị doanh nghiệp: Bài học từ Accor

Mr Mendis Mario

General Manager, Sofitel Saigon Plaza

BUSM4488 Managing Across Cultures

Topic: Diễn giả sự kiện Kinh doanh Quốc tế năm 2022

Ms Nguyễn Hương Quỳnh

Co-founder & CEO of BambuUp

Topic: Trách nhiệm xã hội và Tính bền vững của doanh nghiệp: Bài học từ Coca-Cola 

Ms Sharon Tan

Strategic Engagement Director, Bottling Investments Group at The Coca-Cola Company, Singapore

Topic: No specific topic - Sharing about journey of leadership development

Mr Trịnh Việt Anh

Industry Manager, Google

INTE2560 Technology Futures

Topic: Strategies for developing and deploying artificial intelligence (AI) products in the healthcare sector

Dr Chánh Nguyễn

Head of Department,

Computer Vision, VinBrains

Other Distinct Guests

Mr. Nghia Do - Chief Marketing Officer, AIA

Mr. Long Pham - CEO, 25 FIT

Mr. Thinh Tran - HR Director, Groupe SEB

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Marketing addresses problems that organizations face in seeking to provide products and services that satisfy customers' demands. Students are expected to acquire a solid grasp of behavior and management science theory and method through their coursework. Relevant disciplines include behavioral science, economics, operations research, and statistics. Through workshops, seminars, and applied and theoretical research with faculty, candidates gain experience that is the prerequisite for independent work.

PhD candidates work alongside MIT Sloan's world-renowned marketing faculty. The pioneering research of MIT Sloan faculty in building and implementing marketing models and decision-support systems has enhanced new product development for decades. Other award-winning research projects focus on customer satisfaction and the psychological underpinnings of economic and consumer behavior.

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Graduate Certificate in Marketing

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Understand the role of marketing in relation to management. 

You're viewing program information for local students.

RMIT considers you a local student if you are:

• a citizen or permanent resident of Australia, or
• a New Zealand citizen, or
• a person seeking asylum who holds either a: Temporary Protection Visa (TPV), or Safe Haven Enterprise Visa (SHEV) or Bridging Visa E or Humanitarian Stay (Temporary) visa or Temporary Humanitarian Concern Visa.

Asylum seekers who reside in Australia and study onshore are required to pay international onshore tuition fees for higher education courses.

If you are unsure or hold a different visa type, please contact  Study@RMIT for more information.

Not a local student?

You're viewing program information for international students..

RMIT considers you an international student if you are:

• intending to study on a student visa, or
• not a citizen or permanent resident of Australia, or
• not a New Zealand citizen, or
• not a a person seeking asylum who holds either a: Temporary Protection Visa (TPV), or Safe Haven Enterprise Visa (SHEV) or Bridging Visa E or Humanitarian Stay (Temporary) visa or Temporary Humanitarian Concern Visa.

If you are unsure or  hold a different visa type, please contact  Study@RMIT for more information.

Not an international student?

Not applicable

AU$16,320 (2024 total)

See admissions

AU$22,560 (2024 total)

RMIT’s Graduate Certificate in Marketing is an in-depth qualification providing current or aspiring managers with high-level expertise in planning, directing, implementing and monitoring an organisation's marketing efforts.

A stimulating learning environment

RMIT offers a variety of learning and teaching approaches including lectures, seminars, workshops, presentations and group discussions. In addition, you will have access to online and digital resources through an online learning management system.

Why study the Graduate Certificate in Marketing at RMIT?

Improve your skills.

Learn how to develop appropriate marketing strategies and tactics across sectors while enhancing your understanding of the role of marketing within an organisation.

Advance your career

Employment for advertising and marketing professionals is expecting strong growth in coming years according to the Australian Government.

Grow your network

Industry experts are often invited as guest lecturers to share current industry developments in marketing. Students can seek membership with the Australian Marketing Institute to meet marketing professionals.

Study entirely online

The Graduate Certificate in Marketing is also available via online delivery.

How you will learn

Learning and teaching.

Classes are generally run in the evening, although some day options are generally also available.

Assessment methods

Ongoing assessment throughout the semester includes a variety of teaching and learning approaches, including presentations, group projects, and practical assignments. Some components of your assessment may be assessed by industry practitioners.

Learning at RMIT

The types of classes you have will depend on the course you’re studying. Classes are offered in various formats designed to provide meaningful engagement with staff, industry and peers and provide for access and use of spaces where learning can be applied and active, including an array of specialised equipment.

Most RMIT courses do not include passive large-scale classes such as lectures, instead the content traditionally provided in lectures is made available online. This may be in the form of readings, videos or other on-demand learning materials. This content will also support the basis of interactive learning that takes place in on-campus classes.

At RMIT, we understand the importance of providing students with real-world experiences and the knowledge and skills to succeed in a rapidly evolving job market.

Industry experts are often invited as guest lecturers to expose you to current industry developments in marketing.

All of our courses remain strongly connected to industry trends and practices.

Learning outcomes

The knowledge and skills you will acquire throughout this degree and how they can be applied in your career are described in the  learning outcomes .

Electives and course plan

The Graduate Certificate comprises four core subjects in marketing.

It is recommended that you follow the sequence of subjects presented in the enrolment structure. Each of these subjects provides a strong foundation in marketing and is delivered by highly engaged and expert staff who are conscious of the synergistic nature of how the degree components are integrated.

Course structure

Choose a plan below to find out more about the subjects you will study and the course structure.

Note: International student visa holders can only study full-time.

Take your career to the next level

Develop specialist skills and knowledge designed to equip you for strategic marketing and leadership roles across a range of sectors.

Graduates can expect to find work across a range of roles in the marketing industry. 

Graduates are encouraged to progress to the  Master of Marketing .

Professional recognition and accreditation

Course accreditation or membership offered by professional bodies signals to employers the quality and relevance of RMIT's courses and opens up career pathways and networks.

Professional bodies accredit or recognise courses as meeting professional and academic standards deemed to be essential for a new graduate entering into that profession. An accredited course will either enable the graduate to enter directly into a professional qualifications program or provide the graduate with exemptions or credit towards a post university professional qualification.

Statutory accreditation

This type of accreditation is where a statutory body must approve a course of study in order for a graduate to practise in that profession.

Professional bodies or associations are representative organisations of professions that provide membership and other career development support to its members. Many professional bodies offer membership opportunities for students and new graduates with benefits such as career advice, networking within the profession and access to resources not available through the university. The aim of these benefits is to assist with your transition from university into the profession.

Current course accreditations and information about membership and development opportunities for students and graduates.

Australian Marketing Institute (AMI)

Course satisfies the AMI standards that ensures continued professional relevance for marketing graduates. (Accredited for course delivery in Melbourne and via RMIT Online.)

Membership and opportunities

• Students eligible for membership category: Student
• Graduates eligible for membership category: Graduate
• Graduates eligible for 6 months credit towards the 5 year Certified Practising Marketer (CPM) qualification
• Graduates eligible for a letter of reference from AMI for prospective employers

Australian Market and Social Research Society (AMSRS)

• Graduates eligible for membership category: Associate

You need to satisfy all of the following entry requirements to be considered for entry into this degree.

Academic requirements

Prerequisites, selection tasks, english language requirements.

An Australian bachelor degree (or equivalent), or higher level qualification, in any discipline from a recognised tertiary institution.

If you do not meet the above entry requirement you may be considered if you have a minimum of 5 years full-time equivalent work experience. Applicants will be required to submit a curriculum vitae (CV).

*If your qualification was completed more than 10 years ago you will need to provide evidence of ongoing professional work and/or professional development in the same discipline as the program for which you are seeking entry to be granted credit.

There are no prerequisite subjects required for entry into this qualification.

A selection task is not required for entry into this qualification.

You must meet the University's minimum English language requirements  to be eligible for a place in this program.

You need to satisfy all of the following requirements to be considered for entry into this degree.

You must have successfully completed an Australian Bachelor degree (or equivalent overseas qualification) or higher level qualification in any discipline.

You may also be considered if you have a minimum of 5 years of full-time equivalent work experience. Applicants will be required to submit a  curriculum vitae  (CV).

To study this course you will need to complete one of the following English proficiency tests:

• IELTS (Academic): minimum overall band of 6.5 (with no individual band below 6.0)
• TOEFL (Internet Based Test - IBT): minimum overall score of 79 (with minimum of 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing)
• Pearson Test of English (Academic) (PTE (A)): minimum score of 58 (with no communication band less than 50)
• Cambridge English: Advanced (CAE): minimum of 176 with no less than 169 in any component.

For detailed information on English language requirements and other proficiency tests recognised by RMIT, visit  English language requirements and equivalency information .

Don't meet the English language test scores? Complete an English for Academic Purposes (EAP) Advanced Plus Certificate at  RMIT English Worldwide .

Pathway options

Advanced standing and credit, further study.

You can gain entry to this graduate certificate from a range of RMIT undergraduate programs, if you meet the entry requirements.

Credit and recognition of prior learning

Applicants who have successfully completed postgraduate studies in a business or related discipline at another institution can have these assessed for credit or exemptions from this course consistent with the principles of the  RMIT Credit Policy .

The Graduate Certificate in Marketing is a pathway to the  Master of Marketing .

Upon successful completion of the Graduate Certificate in Marketing you can continue your studies in the Master of Marketing and receive 48 credit points worth of credit (equivalent to one semester of full-time study) for courses completed in the Graduate Certificate in Marketing.

You can gain entry into this degree from a range of RMIT undergraduate programs.

Credit may reduce the duration of your study by acknowledging your earlier, relevant study experience.

When you are submitting an application, please indicate that you want to be considered for credit and provide detailed course syllabus (also known as course outline), outlining volume of learning, course content and weekly topics, learning objectives/outcomes, assessment types and their weightings, and reference to the learning resources such as prescribed textbooks and recommended readings.

When you successfully complete the Graduate Certificate in Marketing you are guaranteed entry into the  Master of Marketing  with 1 semester of advanced standing (equivalent to 48 credit points).

Alternatively, you may be eligible for entry into other RMIT postgraduate programs.

Fee summary

2024 indicative fees.

• Full-fee places: AU$16,320* (2024 total).

Additional expenses

• Student services and amenities fee (SSAF): AU$351 maximum fee for 2024*.
• Other items related to your program, including field trips, textbooks and equipment.

Annual fee adjustment*

Amounts quoted are indicative fees per annum, and are based on a standard year of full-time study (96 credit points). A proportionate fee applies for more or less than the full-time study load.

*Fees are adjusted on an annual basis and these fees should only be used as a guide.

Defer your payment

This program is offered on a full-fee paying basis only. If you are offered a place, you will need to pay the full tuition costs of your program. However, eligible students (such as Australian citizens or holders of an Australian permanent humanitarian visa) may apply to defer payment of some or all of their tuition fees via the Commonwealth Government’s  FEE-HELP  loan scheme.

Paying your fees and applying for refunds

For information on how to pay your fees or how to apply for a refund, please see  Paying your fees and applying for refunds .

In addition to tuition fees, you will be charged an annual  student services and amenities fee (SSAF) , which is used to maintain and enhance services and amenities that improve your experience as an RMIT student.

The SSAF is calculated based on your enrolment load and the maximum fee for 2024 is $351.  

For more information about calculating your actual SSAF see  Paying SSAF .

You may also be required to purchase other items related to your program, including field trips, textbooks and equipment. These  additional fees and expenses  vary from program to program.

Fee assistance

Fee-help loans.

Eligible students (such as Australian citizens or holders of an Australian permanent humanitarian visa) may apply to defer payment of some or all of their tuition fees via the Commonwealth Government’s  FEE-HELP  loan scheme.

SA-HELP Loans

You may be eligible to apply to defer payment of the Student services and amenities fee (SSAF) through the  SA-HELP  loan scheme. If you use SA-HELP, the amount will be added to your accumulated HELP debt.

How does a HELP loan work?

If your FEE-HELP and/or SA-HELP loan application is successful, the Australian Government will pay RMIT, on your behalf, up to 100% of your fees. This amount will become part of your accumulated  HELP  debt.

You only start repaying your accumulated HELP debt to the Australian Government once you earn above the minimum income threshold for repayment, which is set each year by the Australian Government (this also applies if you are still studying). The Australian Taxation Office (ATO) will calculate your compulsory repayment for the year and include this on your income tax notice.

For more information about loan repayment options see  Commonwealth assistance (HELP loans)  or  Study Assist .

Income support

This program is approved for income support.

You may be eligible for student income support payments from the Commonwealth Government if you are undertaking a graduate certificate, graduate diploma or an approved professionally oriented masters by coursework program. For more information see  Income support for Masters students .

If you are enrolled in an eligible program you will also need to satisfy all other student payment eligibility requirements. You can contact  Centrelink  or  Services Australia  for further information about student income support entitlements, your eligibility and how to apply.

Income tax deductions

You may be eligible to apply for income tax deductions for education expenses linked to your employment.

See the  Australian Taxation Office (ATO)  for more information.

RMIT awards more than 2000 scholarships every year to recognise academic achievement and assist students from a variety of backgrounds.

The total indicative tuition fee for 2024 commencement is AU$22,560.

Other costs

In addition to tuition fees you also need to pay for:

• Student services and amenities fee (SSAF)  in each calendar year.
• Overseas Student Health Cover (OSHC)  - Student visa holders must have cover for the total duration of their visa.
• Some programs incur  additional expenses .

You also need to account for your living expenses. Estimate the  cost of living  in Melbourne.

Important fee information

Find out more details about  how fees are calculated  and the expected annual increase.

Applying for refunds

Find information on how to apply for a  refund  as a continuing international student.

Frequently Asked Questions (FAQs)

Looking for answers or more general information.

Use our Frequently Asked Questions to learn about the application process and its equity access schemes, find out how to accept or defer your offer or request a leave of absence, discover information about your fees, refunds and scholarships, and explore the various student support and advocacy services, as well as how to find out more about your preferred program, and more.

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RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Luwaytini' by Mark Cleaver, Palawa.

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business.

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