how create a cover letter

How to Write a Cover Letter [Full Guide & Examples for 2024]

After weeks of heavy job searching, you’re almost there!

You’ve perfected your resume.

You’ve short-listed the coolest jobs you want to apply for.

You’ve even had a friend train you for every single interview question out there.

But then, before you can send in your application and call it a day, you remember that you need to write a cover letter too.

So now, you’re stuck staring at a blank page, wondering where to start...

Don’t panic! We’ve got you covered. Writing a cover letter is a lot simpler than you might think. 

In this guide, we’re going to teach you how to write a cover letter that gets you the job you deserve.

We're going to cover:

What Is a Cover Letter?

• How to Write the Perfect Cover Letter, Step by Step
• 15+ Job-Winning Cover Letter Examples

Let’s get started.

A cover letter is a document that you submit as part of your job application, alongside your resume or CV.

The purpose of a cover letter is to introduce you and briefly summarize your professional background. On average, it should be around 250 to 400 words long .

A good cover letter is supposed to impress the hiring manager and convince them you’re worth interviewing as a candidate.

So, how can your cover letter achieve this?

First of all, it should complement your resume, not copy it. Your cover letter is your chance to elaborate on important achievements, skills, or anything else that your resume doesn’t give you the space to cover. 

For example, if you have an employment gap on your resume, the cover letter is a great place to explain why it happened and how it helped you grow as a person. 

If this is your first time writing a cover letter, writing about yourself might seem complicated. But don’t worry—you don’t need to be super creative or even a good writer .

All you have to do is follow this tried and tested cover letter structure:

• Header. Add all the necessary contact information at the top of your cover letter.
• Formal greeting. Choose an appropriate way to greet your target audience.
• Introduction. Introduce yourself in the opening paragraph and explain your interest in the role.
• Body. Elaborate on why you’re the best candidate for the job and a good match for the company. Focus on “selling” your skills, achievements, and relevant professional experiences.
• Conclusion. Summarize your key points and wrap it up professionally.

Now, let’s take a look at an example of a cover letter that follows our structure perfectly:

New to cover letter writing? Give our cover letter video a watch before diving into the article!

When Should You Write a Cover Letter?

You should always include a cover letter in your job application, even if the hiring manager never reads it. Submitting a cover letter is as important as submitting a resume if you want to look like a serious candidate.

If the employer requests a cover letter as part of the screening process, not sending one is a huge red flag and will probably get your application tossed into the “no” pile immediately.

On the other hand, if the job advertisement doesn’t require a cover letter from the candidates, adding one shows you went the extra mile.

Putting in the effort to write a cover letter can set you apart from other candidates with similar professional experience and skills, and it could even sway the hiring manager to call you for an interview if you do it right.

Need to write a letter to help get you into a good school or volunteer program? Check out our guide to learn how to write a motivation letter !

How to Write the Perfect Cover Letter

Now that you know what a cover letter is, it’s time to learn how to write one!

We’ll go through the process in detail, step by step.

#1. Choose the Right Cover Letter Template

A good cover letter is all about leaving the right first impression.

So, what’s a better way to leave a good impression than a well-formatted, stylish template?

Just choose one of our hand-picked cover letter templates , and you’ll be all set in no time!

As a bonus, our intuitive AI will even give you suggestions on how to improve your cover letter as you write it. You’ll have the perfect cover letter done in minutes!

#2. Put Contact Information in the Header

As with a resume, it’s important to 

start your cover letter

 with your contact details at the top. These should be in your cover letter’s header, separated neatly from the bulk of your text.

Here, you want to include all the essential contact information , including:

• Full Name. Your first and last name should stand out at the top.
• Job Title. Match the professional title underneath your name to the exact job title of the position you’re applying for. Hiring managers often hire for several roles at once, so giving them this cue about what role you’re after helps things go smoother.
• Email Address. Always use a professional and easy-to-spell email address. Ideally, it should combine your first and last names.
• Phone Number. Add a number where the hiring manager can easily reach you.
• Location. Add your city and state/country, no need for more details.
• Relevant Links (optional). You can add links to websites or social media profiles that are relevant to your field. Examples include a LinkedIn profile , Github, or an online portfolio.

Then it’s time to add the recipient’s contact details, such as:

• Hiring Manager's Name. If you can find the name of the hiring manager, add it.
• Hiring Manager's Title. While there’s no harm in writing “hiring manager,” if they’re the head of the department, we recommend you use that title accordingly.
• Company Name. Make sure to write the name of the company you're applying to.
• Location. The city and state/country are usually enough information here, too.
• Date of Writing (Optional). You can include the date you wrote your cover letter for an extra professional touch.

#3. Address the Hiring Manager

Once you’ve properly listed all the contact information, it’s time to start writing the content of the cover letter.

The first thing you need to do here is to address your cover letter directly to the hiring manager.

In fact, you want to address the hiring manager personally .

Forget the old “Dear Sir or Madam” or the impersonal “To Whom It May Concern.” You want to give your future boss a good impression and show them that you did your research before sending in your application.

No one wants to hire a job seeker who just spams 20+ companies and hopes something sticks with their generic approach

So, how do you find out who’s the hiring manager?

First, check the job ad. The hiring manager’s name might be listed somewhere in it.

If that doesn’t work, check the company’s LinkedIn page. You just need to look up the head of the relevant department you’re applying to, and you’re all set.

For example, if you’re applying for the position of Communication Specialist at Novorésumé. The hiring manager is probably the Head of Communications or the Chief Communications Officer.

Here’s what you should look for on LinkedIn:

And there you go! You have your hiring manager.

But let’s say you’re applying for a position as a server . In that case, you’d be looking for the “restaurant manager” or “food and beverage manager.”

If the results don’t come up with anything, try checking out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

Make sure to address them as Mr. or Ms., followed by their last name. If you’re not sure about their gender or marital status, you can just stick to their full name, like so:

• Dear Mr. Kurtuy,
• Dear Andrei Kurtuy,

But what if you still can’t find the hiring manager’s name, no matter where you look?

No worries. You can direct your cover letter to the company, department, or team as a whole, or just skip the hiring manager’s name.

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• Dear [Department] Team
• Dear [Company Name]

Are you applying for a research position? Learn how to write an academic personal statement .

#4. Write an Eye-Catching Introduction

First impressions matter, especially when it comes to your job search.

Hiring managers get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph.

The biggest problem with most opening paragraphs is that they’re usually extremely generic. Here’s an example:

• My name is Jonathan, and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a Sales Manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

See the issue here? This opening paragraph doesn’t say anything except the fact that you’ve worked the job before.

And do you know who else has similar work experience? All the other applicants you’re competing with.

Instead, you want to start with some of your top achievements to grab the reader’s attention. And to get the point across, the achievements should be as relevant as possible to the position.

Your opening paragraph should also show the hiring manager a bit about why you want this specific job. For example, mention how the job relates to your plans for the future or how it can help you grow professionally. This will show the hiring manager that you’re not just applying left and right—you’re actually enthusiastic about getting this particular role.

Now, let’s make our previous example shine:

Dear Mr. Smith,

My name’s Michael, and I’d like to help XYZ Inc. hit and exceed its sales goals as a Sales Manager. I’ve worked as a Sales Representative with Company X, another fin-tech company , for 3+ years, where I generated an average of $30,000+ in sales per month and beat the KPIs by around 40%. I believe that my previous industry experience, passion for finance , and excellence in sales make me the right candidate for the job.

The second candidate starts with what they can do for the company in the future and immediately lists an impressive and relevant achievement. Since they’re experienced in the same industry and interested in finance, the hiring manager can see they’re not just a random applicant.

From this introduction, it’s safe to say that the hiring manager would read the rest of this candidate’s cover letter.

#5. Use the Cover Letter Body for Details

The next part of your cover letter is where you can go into detail about what sets you apart as a qualified candidate for the job.

The main thing you need to remember here is that you shouldn’t make it all about yourself . Your cover letter is supposed to show the hiring manager how you relate to the job and the company you’re applying to.

No matter how cool you make yourself sound in your cover letter, if you don’t tailor it to match what the hiring manager is looking for, you’re not getting an interview.

To get this right, use the job ad as a reference when writing your cover letter. Make sure to highlight skills and achievements that match the job requirements, and you’re good to go.

Since this part of your cover letter is by far the longest, you should split it into at least two paragraphs.

Here’s what each paragraph should cover:

Explain Why You’re the Perfect Candidate for the Role

Before you can show the hiring manager that you’re exactly what they’ve been looking for, you need to know what it is they’re looking for.

Start by doing a bit of research. Learn what the most important skills and responsibilities of the role are according to the job ad, and focus on any relevant experience you have that matches them.

For example, if you’re applying for the position of a Facebook Advertiser. The top requirements on the job ad are:

• Experience managing a Facebook ad budget of $10,000+ / month
• Some skills in advertising on other platforms (Google Search + Twitter)
• Excellent copywriting skills

So, in the body of your cover letter, you need to show how you meet these requirements. Here’s an example of what that can look like:

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $40,000+ . As the sole digital marketer at the company, I managed the ad creation and management process end-to-end. I created the ad copy and images, picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

Our example addresses all the necessary requirements and shows off the candidate’s relevant skills.

Are you a student applying for your first internship? Learn how to write an internship cover letter with our dedicated guide.

Explain Why You’re a Good Fit for the Company

As skilled and experienced as you may be, that’s not all the hiring manager is looking for.

They also want someone who’s a good fit for their company and who actually wants to work there.

Employees who don’t fit in with the company culture are likely to quit sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary , so hiring managers vet candidates very carefully to avoid this scenario.

So, you have to convince the hiring manager that you’re passionate about working with them.

Start by doing some research about the company. You want to know things like:

• What’s the company’s business model?
• What’s the company’s product or service? Have you used it?
• What’s the company’s culture like?

Chances are, you’ll find all the information you need either on the company website or on job-search websites like Jobscan or Glassdoor.

Then, pick your favorite thing about the company and talk about it in your cover letter.

But don’t just describe the company in its own words just to flatter them. Be super specific—the hiring manager can see through any fluff.

For example, if you’re passionate about their product and you like the company’s culture of innovation and independent work model, you can write something like:

I’ve personally used the XYZ Smartphone, and I believe that it’s the most innovative tech I’ve used in years. The features, such as Made-Up-Feature #1 and Made-Up-Feature #2, were real game changers for the device.

I really admire how Company XYZ strives for excellence in all its product lines, creating market-leading tech. As someone who thrives in a self-driven environment, I truly believe that I’ll be a great match for your Product Design team.

So, make sure to do your fair share of research and come up with good reasons why you're applying to that specific company.

Is the company you want to work for not hiring at the moment? Check out our guide to writing a letter of interest .

#6. Wrap It Up and Sign It

Finally, it’s time to conclude your cover letter.

In the final paragraph, you want to:

• Wrap up any points you couldn't make in the previous paragraphs. Do you have anything left to say? If there’s any other information that could help the hiring manager make their decision, mention it here. If not, just recap your key selling points so far, such as key skills and expertise.
• Express gratitude. Politely thanking the hiring manager for their time is always a good idea.
• Finish the cover letter with a call to action. The very last sentence in your cover letter should be a call to action. This means you should ask the hiring manager to do something, like call you and discuss your application or arrange an interview.
• Remember to sign your cover letter. Just add a formal closing line and sign your name at the bottom.

Here’s an example of how to end your cover letter :

I hope to help Company X make the most of their Facebook marketing initiatives. I'd love to further discuss how my previous success at XYZ Inc. can help you achieve your Facebook marketing goals. Please don’t hesitate to reach out to me at the provided email address or phone number so that we may arrange an interview.

Thank you for your consideration,

Alice Richards

Feel free to use one of these other popular closing lines for your cover letter:

• Best Regards,
• Kind Regards,

Cover Letter Writing Checklist

Once you’re done with your cover letter, it’s time to check if it meets all industry requirements. 

Give our handy cover letter writing checklist a look to make sure:

Does your cover letter heading include all essential information?

• Professional Email
• Phone Number
• Relevant Links

Do you address the right person? 

• The hiring manager in the company
• Your future direct supervisor
• The company/department in general

Does your introductory paragraph grab the reader's attention?

• Did you mention some of your top achievements?
• Did you use numbers and facts to back up your experience?
• Did you convey enthusiasm for the specific role?

Do you show that you’re the right candidate for the job?

• Did you identify the core requirements for the role?
• Did you show how your experiences helped you fit the requirements perfectly?

Do you convince the hiring manager that you’re passionate about the company you’re applying to?

• Did you identify the top 3 things that you like about the company?
• Did you avoid generic reasons for explaining your interest in the company?

Did you conclude your cover letter properly?

• Did you recap your key selling points in the conclusion?
• Did you end your cover letter with a call to action?
• Did you use the right formal closing line and sign your name?

15 Cover Letter Tips

Now you’re all set to write your cover letter! 

Before you start typing, here are some cover letter tips to help take your cover letter to the next level:

• Customize Your Cover Letter for Each Job. Make sure your cover letter is tailored to the job you're applying for. This shows you're not just sending generic applications left and right, and it tells the hiring manager you’re the right person for the job.
• Showcase Your Skills. Talk about how your skills meet the company’s needs. And while your hard skills should be front and center, you shouldn’t underestimate your soft skills in your cover letter either.
• Avoid Fluff. Don’t make any generic statements you can’t back up. The hiring manager can tell when you’re just throwing words around, and it doesn’t make your cover letter look good.
• Use Specific Examples. Instead of saying you're great at something, give an actual example to back up your claim. Any data you can provide makes you sound more credible, so quantify your achievements. For example, give numbers such as percentages related to your performance and the timeframe it took to accomplish certain achievements.
• Research the Company. Always take time to learn about the company you're applying to. Make sure to mention something about them in your cover letter to show the hiring manager that you're interested.
• Follow the Application Instructions. If the job posting asks for something specific in your cover letter or requires a certain format, make sure you include it. Not following instructions can come off as unattentive or signal to the hiring manager that you’re not taking the job seriously.
• Use the Right Template and Format. Choose the right cover letter format and adapt your cover letter’s look to the industry you’re applying for. For example, if you’re aiming for a job in Law or Finance, you should go for a cleaner, more professional look. But if you’re applying for a field that values innovation, like IT or Design, you have more room for creativity.
• Express Your Enthusiasm. Let the hiring manager know why you're excited about the job. Your passion for the specific role or the field in general can be a big selling point, and show them that you’re genuinely interested, not just applying left and right.
• Address Any Gaps. If there are any employment gaps in your resume , your cover letter is a great place to mention why. Your resume doesn’t give you enough space to elaborate on an employment gap, so addressing it here can set hiring managers at ease—life happens, and employers understand.
• Avoid Quirky Emails. Your email address should be presentable. It’s hard for a hiring manager to take you seriously if your email address is “[email protected].” Just use a [email protected] format.
• Check Your Contact Information. Typos in your email address or phone number can mean a missed opportunity. Double-check these before sending your application.
• Mention if You Want to Relocate. If you’re looking for a job that lets you move somewhere else, specify this in your cover letter.
• Keep It Brief. You want to keep your cover letter short and sweet. Hiring managers don’t have time to read a novel, so if you go over one page, they simply won’t read it at all.
• Use a Professional Tone. Even though a conversational tone isn’t a bad thing, remember that it's still a formal document. Show professionalism in your cover letter by keeping slang, jargon, and emojis out of it.
• Proofread Carefully. Typos and grammar mistakes are a huge deal-breaker. Use a tool like Grammarly or QuillBot to double-check your spelling and grammar, or even get a friend to check it for you.

15+ Cover Letter Examples

Need some inspiration? Check out some perfect cover letter examples for different experience levels and various professions.

5+ Cover Letter Examples by Experience

#1. college student cover letter example.

Check out our full guide to writing a college student cover letter here.

#2. Middle Management Cover Letter Example

Check out our full guide to writing a project manager cover letter here.

#3. Team Leader Cover Letter Example

Check out our full guide to writing a team leader cover letter here.

#4. Career Change Cover Letter Example

Check out our full guide to a career change resume and cover letter here.

#5. Management Cover Letter Example

Check out our full guide to writing a management cover letter here.

#6. Senior Executive Cover Letter Example

Check out our full guide to writing an executive resume here.

9+ Cover Letter Examples by Profession

#1. it cover letter example.

Check out our full guide to writing an IT cover letter here.

#2. Consultant Cover Letter Example

Check out our full guide to writing a consultant cover letter here.

#3. Human Resources Cover Letter

Check out our full guide to writing a human resources cover letter here.

#4. Business Cover Letter Example

Check out our full guide to writing a business cover letter here.

#5. Sales Cover Letter Example

Check out our full guide to writing a sales cover letter here.

#6. Social Worker Cover Letter

Check out our full guide to writing a social worker cover letter here.

#7. Lawyer Cover Letter

Check out our full guide to writing a lawyer cover letter here.

#8. Administrative Assistant Cover Letter

Check out our full guide to writing an administrative assistant cover letter here.

#9. Engineering Cover Letter Example

Check out our full guide to writing an engineer cover letter here.

#10. Receptionist Cover Letter Example

Check out our full guide to writing a receptionist cover letter here.

Need more inspiration? Check out these cover letter examples to learn what makes them stand out.

Plug & Play Cover Letter Template

Not sure how to start your cover letter? Don’t worry!

Just copy and paste our free cover letter template into the cover letter builder, and swap out the blanks for your details.

[Your Full Name]

[Your Profession]

[Your Phone Number]

[Your Email Address]

[Your Location]

[Your LinkedIn Profile URL (optional)]

[Your Personal Website URL (optional)]

[Recipient's Name, e.g., Jane Doe],

[Recipient's Position, e.g., Hiring Manager]

[Company Name, e.g., ABC Corporation]

[Company Address]

[City, State/Country]

Dear [Recipient's Name],

As a seasoned [Your Profession] with [Number of Years of Experience] years of industry experience, I am eager to express my interest in the [Job Title] position at [Company Name]. With my experience in [Your Industry/Sector] and the successes I've achieved throughout my education and career, I believe I can bring unique value and creativity to your team.

In my current role as [Your Current Job Title], I've taken the lead on more than [Number of Projects/Assignments] projects, some valued up to $[Highest Project Value]. I pride myself on consistently exceeding client expectations and have successfully [Mention a Key Achievement] in just a [Amount of Time] through [Skill] and [Skill].

I've collaborated with various professionals, such as [List Roles], ensuring that all [projects/tasks] meet [relevant standards or objectives]. This hands-on experience, coupled with my dedication to understanding each [client's/customer's] vision, has equipped me to navigate and deliver on complex projects.

My key strengths include:

• Improving [Achievement] by [%] over [Amount of Time] which resulted in [Quantified Result].
• Optimizing [Work Process/Responsibility] which saved [Previous Employer] [Amount of Time/Budget/Other Metric] over [Weeks/Months/Years]
• Spearheading team of [Number of People] to [Task] and achieving [Quantified Result].

Alongside this letter, I've attached my resume. My educational background, a [Your Degree] with a concentration in [Your Specialization], complements the practical skills that I'm particularly eager to share with [Company Name].

I'm excited about the possibility of contributing to [Something Notable About the Company or Its Mission]. I'd be grateful for the chance to delve deeper into how my expertise aligns with your needs.

Thank you for considering my application, and I look forward to hearing from you soon.

The Heart of Your Job Search - Creating a Killer Resume

Your cover letter is only as good as your resume. If either one is weak, your entire application falls through.

After all, your cover letter is meant to complement your resume. Imagine going through all this effort to leave an amazing first impression in your cover letter, only for the hiring manager to never read it because your resume was mediocre.

But don’t worry; we’ve got you covered here, too.

Check out our dedicated guide on how to make a resume and learn everything you need to know to land your dream job!

Just pick one of our resume templates and start writing your own job-winning resume.

Key Takeaways

Now that we’ve walked you through all the steps of writing a cover letter, let’s summarize everything we’ve learned:

• A cover letter is a 250 - 400 word document that’s meant to convince the hiring manager that you’re the best candidate for the job.
• Your job application should always include a cover letter alongside your resume.
• To grab the hiring manager’s attention, write a strong opening paragraph. Mention who you are, why you’re applying, and a standout achievement to pique their interest.
• Your cover letter should focus on why you’re the perfect candidate for the job and why you’re passionate about working in this specific company.
• Use the body of your cover letter to provide details on your skills, achievements, and qualifications, as well as make sure to convey your enthusiasm throughout your whole cover letter.
• Recap your key selling points towards the end of your cover letter, and end it with a formal closing line and your full name signed underneath.

At Novorésumé, we’re committed to helping you get the job you deserve every step of the way! 

Follow our career blog for more valuable advice, or check out some of our top guides, such as:

• How to Make a Resume in 2024 | Beginner's Guide
• How to Write a CV (Curriculum Vitae) in 2024 [31+ Examples]
• 35+ Job Interview Questions and Answers [Full List]

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How to write a great cover letter in 2024: tips and structure

A cover letter is a personalized letter that introduces you to a potential employer, highlights your qualifications, and explains why you're a strong fit for a specific job.

Hate or love them, these brief documents allow job seekers to make an impression and stand out from the pile of other applications. Penning a thoughtful cover letter shows the hiring team you care about earning the position.

Here’s everything you need to know about how to write a cover letter — and a great one, at that.

What is a cover letter and why does it matter?

A professional cover letter is a one-page document you submit alongside your CV or resume as part of a job application. Typically, they’re about half a page or around 150–300 words.

An effective cover letter doesn’t just rehash your CV; it’s your chance to highlight your proudest moments, explain why you want the job, and state plainly what you bring to the table.

Show the reviewer you’re likable, talented, and will add to the company’s culture . You can refer to previous jobs and other information from your CV, but only if it helps tell a story about you and your career choices .

What 3 things should you include in a cover letter?

A well-crafted cover letter can help you stand out to potential employers. To make your cover letter shine, here are three key elements to include:

1. Personalization

Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role.

2. Highlight relevant achievements and skills

Emphasize your most relevant skills , experiences, and accomplishments that directly relate to the job you're applying for. Provide specific examples of how your skills have benefited previous employers and how they can contribute to the prospective employer's success. Use quantifiable achievements , such as improved efficiency, cost savings, or project success, to demonstrate your impact.

3. Show enthusiasm and fit

Express your enthusiasm for the company and the position you're applying for. Explain why you are interested in this role and believe you are a good fit for the organization. Mention how your values, goals, and skills align with the company's mission and culture. Demonstrating that you've done your research can make a significant impression.

What do hiring managers look for in a cover letter?

Employers look for several key elements in a cover letter. These include:

Employers want to see that your cover letter is specifically tailored to the position you are applying for. It should demonstrate how your skills, experiences, and qualifications align with the job requirements.

Clear and concise writing

A well-written cover letter is concise, easy to read, and error-free. Employers appreciate clear and effective communication skills , so make sure your cover letter showcases your ability to express yourself effectively.

Demonstrated knowledge of the company

Employers want to see that you are genuinely interested in their organization. Mention specific details about the company, such as recent achievements or projects, to show that you are enthusiastic about joining their team.

Achievements and accomplishments

Highlight your relevant achievements and accomplishments that demonstrate your qualifications for the position. Use specific examples to showcase your skills and show how they can benefit the employer.

Enthusiasm and motivation

Employers want to hire candidates who are excited about the opportunity and motivated to contribute to the company's success. Express your enthusiasm and passion for the role and explain why you are interested in working for the company.

Professionalism

A cover letter should be professional in tone and presentation. Use formal language, address the hiring manager appropriately, and follow standard business letter formatting.

How do you structure a cover letter?

A well-structured cover letter follows a specific format that makes it easy for the reader to understand your qualifications and enthusiasm for the position. Here's a typical structure for a cover letter:

Contact information

Include your name, address, phone number, and email address at the top of the letter. Place your contact information at the beginning so that it's easy for the employer to reach you.

Employer's contact information

Opening paragraph, middle paragraph(s), closing paragraph, complimentary close, additional contact information.

Repeat your contact information (name, phone number, and email) at the end of the letter, just in case the employer needs it for quick reference.

Remember to keep your cover letter concise and focused. It should typically be no more than one page in length. Proofread your letter carefully to ensure it is free from spelling and grammatical errors. Tailor each cover letter to the specific job application to make it as relevant and impactful as possible.

How to write a good cover letter (with examples)

The best letters are unique, tailored to the job description, and written in your voice — but that doesn’t mean you can’t use a job cover letter template.

Great cover letters contain the same basic elements and flow a certain way. Take a look at this cover letter structure for ref erence while you construct your own.

1. Add a header and contact information

While reading your cover letter, the recruiter shouldn’t have to look far to find who wrote it. Your document should include a basic heading with the following information:

• Pronouns (optional)
• Location (optional)
• Email address
• Phone number (optional)
• Relevant links, such as your LinkedIn profile , portfolio, or personal website (optional)

You can pull this information directly from your CV. Put it together, and it will look something like this:

Christopher Pike

San Francisco, California

[email protected]

Alternatively, if the posting asks you to submit your cover letter in the body of an email, you can include this information in your signature. For example:

Warm regards,

Catherine Janeway

Bloomington, Indiana

[email protected]

(555) 999 - 2222

2. Include a personal greeting

Always begin your cover letter by addressing the hiring manager — preferably by name. You can use the person’s first and last name. Make sure to include a relevant title, like Dr., Mr., or Ms. For example, “Dear Mr. John Doe.”

Avoid generic openings like “To whom it may concern,” “Dear sir or madam,” or “Dear hiring manager.” These introductions sound impersonal — like you’re copy-pasting cover letters — and can work against you in the hiring process.

Be careful, though. When using someone’s name, you don’t want to use the wrong title or accidentally misgender someone. If in doubt, using only their name is enough. You could also opt for a gender-neutral title, like Mx.

Make sure you’re addressing the right person in your letter — ideally, the person who’s making the final hiring decision. This isn’t always specified in the job posting, so you may have to do some research to learn the name of the hiring manager.

3. Draw them in with an opening story

The opening paragraph of your cover letter should hook the reader. You want it to be memorable, conversational, and extremely relevant to the job you’re pursuing. 

There’s no need for a personal introduction — you’ve already included your name in the heading. But you should make reference to the job you’re applying for. A simple “Thank you for considering my application for the role of [job title] at [company],” will suffice.

Then you can get into the “Why” of your job application. Drive home what makes this specific job and this company so appealing to you. Perhaps you’re a fan of their products, you’re passionate about their mission, or you love their brand voice. Whatever the case, this section is where you share your enthusiasm for the role.

Here’s an example opening paragraph. In this scenario, you’re applying for a digital marketing role at a bicycle company:

“Dear Mr. John Doe,

Thank you for considering my application for the role of Marketing Coordinator at Bits n’ Bikes.

My parents bought my first bike at one of your stores. I’ll never forget the freedom I felt when I learned to ride it. My father removed my training wheels, and my mom sent me barrelling down the street. You provide joy to families across the country — and I want to be part of that.”

4. Emphasize why you’re best for the job

Your next paragraphs should be focused on the role you’re applying to. Highlight your skill set and why you’re a good fit for the needs and expectations associated with the position. Hiring managers want to know what you’ll bring to the job, not just any role.

Start by studying the job description for hints. What problem are they trying to solve with this hire? What skills and qualifications do they mention first or more than once? These are indicators of what’s important to the hiring manager.

Search for details that match your experience and interests. For example, if you’re excited about a fast-paced job in public relations, you might look for these elements in a posting:

• They want someone who can write social media posts and blog content on tight deadlines
• They value collaboration and input from every team member
• They need a planner who can come up with strong PR strategies

Highlight how you fulfill these requirements:

“I’ve always been a strong writer. From blog posts to social media, my content pulls in readers and drives traffic to product pages. For example, when I worked at Bits n’ Bikes, I developed a strategic blog series about bike maintenance that increased our sales of spare parts and tools by 50% — we could see it in our web metrics.

Thanks to the input of all of our team members, including our bike mechanics, my content delivered results.”

5. End with a strong closing paragraph and sign off gracefully

Your closing paragraph is your final chance to hammer home your enthusiasm about the role and your unique ability to fill it. Reiterate the main points you explained in the body paragraphs and remind the reader of what you bring to the table.

You can also use the end of your letter to relay other important details, like whether you’re willing to relocate for the job.

When choosing a sign-off, opt for a phrase that sounds professional and genuine. Reliable options include “Sincerely” and “Kind regards.”

Here’s a strong closing statement for you to consider:

“I believe my enthusiasm, skills, and work experience as a PR professional will serve Bits n’ Bikes very well. I would love to meet to further discuss my value-add as your next Director of Public Relations. Thank you for your consideration. I hope we speak soon.

Tips to write a great cover letter that compliments your resume

When writing your own letter, try not to copy the example excerpts word-for-word. Instead, use this cover letter structure as a baseline to organize your ideas. Then, as you’re writing, use these extra cover letter tips to add your personal touch:

• Keep your cover letter different from your resume : Your cover letter should not duplicate the information on your resume. Instead, it should provide context and explanations for key points in your resume, emphasizing how your qualifications match the specific job you're applying for.
• Customize your cover letter . Tailor your cover letter for each job application. Address the specific needs of the company and the job posting, demonstrating that you've done your homework and understand their requirements.
• Show enthusiasm and fit . Express your enthusiasm for the company and position in the cover letter. Explain why you are interested in working for this company and how your values, goals, and skills align with their mission and culture.
• Use keywords . Incorporate keywords from the job description and industry terms in your cover letter. This can help your application pass through applicant tracking systems (ATS) and demonstrate that you're well-versed in the field.
• Keep it concise . Your cover letter should be succinct and to the point, typically no more than one page. Focus on the most compelling qualifications and experiences that directly support your application.
• Be professional . Maintain a professional tone and structure in your cover letter. Proofread it carefully to ensure there are no errors.
• Address any gaps or concerns . If there are gaps or concerns in your resume, such as employment gaps or a change in career direction, briefly address them in your cover letter. Explain any relevant circumstances and how they have shaped your qualifications and determination.
• Provide a call to action . Conclude your cover letter with a call to action, inviting the employer to contact you for further discussion. Mention that you've attached your resume for their reference.
• Follow the correct format . Use a standard cover letter format like the one above, including your contact information, a formal salutation, introductory and closing paragraphs, and your signature. Ensure that it complements your resume without redundancy.
• Pick the right voice and tone . Try to write like yourself, but adapt to the tone and voice of the company. Look at the job listing, company website, and social media posts. Do they sound fun and quirky, stoic and professional, or somewhere in-between? This guides your writing style.
• Tell your story . You’re an individual with unique expertise, motivators, and years of experience. Tie the pieces together with a great story. Introduce how you arrived at this point in your career, where you hope to go , and how this prospective company fits in your journey. You can also explain any career changes in your resume.
• Show, don’t tell . Anyone can say they’re a problem solver. Why should a recruiter take their word for it if they don’t back it up with examples? Instead of naming your skills, show them in action. Describe situations where you rose to the task, and quantify your success when you can.
• Be honest . Avoid highlighting skills you don’t have. This will backfire if they ask you about them in an interview. Instead, shift focus to the ways in which you stand out.
• Avoid clichés and bullet points . These are signs of lazy writing. Do your best to be original from the first paragraph to the final one. This highlights your individuality and demonstrates the care you put into the letter.
• Proofread . Always spellcheck your cover letter. Look for typos, grammatical errors, and proper flow. We suggest reading it out loud. If it sounds natural rolling off the tongue, it will read naturally as well.

Common cover letter writing FAQs

How long should a cover letter be.

A cover letter should generally be concise and to the point. It is recommended to keep it to one page or less, focusing on the most relevant information that highlights your qualifications and fits the job requirements.

Should I include personal information in a cover letter?

While it's important to introduce yourself and provide your contact information, avoid including personal details such as your age, marital status, or unrelated hobbies. Instead, focus on presenting your professional qualifications and aligning them with the job requirements.

Can I use the same cover letter for multiple job applications?

While it may be tempting to reuse a cover letter, it is best to tailor each cover letter to the specific job you are applying for. This allows you to highlight why you are a good fit for that particular role and show genuine interest in the company.

Do I need to address my cover letter to a specific person?

Whenever possible, it is advisable to address your cover letter to a specific person, such as the hiring manager or recruiter. If the job posting does not provide this information, try to research and find the appropriate contact. If all else fails, you can use a generic salutation such as "Dear Hiring Manager."

Should I include references in my cover letter?

It is generally not necessary to include references in your cover letter. Save this information for when the employer explicitly requests it. Instead, focus on showcasing your qualifications and achievements that make you a strong candidate for the position.

It’s time to start writing your stand-out cover letter

The hardest part of writing is getting started. 

Hopefully, our tips gave you some jumping-off points and confidence . But if you’re really stuck, looking at cover letter examples and resume templates will help you decide where to get started. 

There are numerous sample cover letters available online. Just remember that you’re a unique, well-rounded person, and your cover letter should reflect that. Using our structure, you can tell your story while highlighting your passion for the role. 

Doing your research, including strong examples of your skills, and being courteous is how to write a strong cover letter. Take a breath , flex your fingers, and get typing. Before you know it, your job search will lead to a job interview.

If you want more personalized guidance, a specialized career coach can help review, edit, and guide you through creating a great cover letter that sticks.

Ace your job search

Explore effective job search techniques, interview strategies, and ways to overcome job-related challenges. Our coaches specialize in helping you land your dream job.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

3 cover letter examples to help you catch a hiring manager’s attention

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How to Write a Cover Letter

Advice for tackling one of the toughest parts of the job-hunting process.

Perhaps the most challenging part of the job application process is writing an effective cover letter. And yes, you should send one. Even if only one in two cover letters gets read, that’s still a 50% chance that including one could help you. Before you start writing, find out more about the company and the specific job you want. Next, catch the attention of the hiring manager or recruiter with a strong opening line. If you have a personal connection with the company or someone who works there, mention it in the first sentence or two, and try to address your letter to someone directly. Hiring managers are looking for people who can help them solve problems, so show that you know what the company does and some of the challenges it faces. Then explain how your experience has equipped you to meet those needs. If the online application doesn’t allow you to submit a cover letter, use the format you’re given to demonstrate your ability to do the job and your enthusiasm for the role.

No one likes job hunting. Scouring through online job listings, spiffing up your résumé , prepping for grueling interviews  — none of it is fun. For many, the most challenging part of the process is writing an effective cover letter. There’s so much conflicting advice out there, it’s hard to know where to start. Do you even need one, especially if you’re applying through an online system?

• Amy Gallo is a contributing editor at Harvard Business Review, cohost of the Women at Work podcast , and the author of two books: Getting Along: How to Work with Anyone (Even Difficult People) and the HBR Guide to Dealing with Conflict . She writes and speaks about workplace dynamics. Watch her TEDx talk on conflict and follow her on LinkedIn . amyegallo

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How to Write a Cover Letter: The Ultimate Guide for 2024

3 key takeaways

What is a cover letter.

• How to write a cover letter
• Cover letter examples you can follow to start writing your own

Are you on the job hunt and trying to figure out how to write a cover letter that actually gets you an interview?

Applying for new jobs can be discouraging. To stand out, you should create personalized materials for each job you apply to—including your cover letter. And to make an impact, it can’t be mediocre; you need to make a great cover letter to get your hiring manager’s attention.

But how do you write a cover letter for every role you want without losing too much time (or sanity)? Well, let’s get into it! And by the end of this post, you'll know how to transition from a generic cover letter that gets sent to the recycling bin to a successful cover letter that lands you an interview.

Now, let's start with the very basics: what is a cover letter?

A cover letter is a document you typically send with your resume or CV when you apply for a job. It serves as an introduction to who you are and what makes you a good fit for the position. 

Your cover letter should be tailored to the specific job and company you’re applying to. It needs to highlight your relevant skills and experiences, demonstrate your enthusiasm for the job in question, and explain why you’re the best candidate for this role.

Do I really need a cover letter in 2024?

Yes, a professional cover letter is still necessary to get a job in 2024. 

A well-crafted cover letter can provide context for your job application and set you apart from other candidates. It also allows you to provide additional information about positions on your resume or explain anything unusual in your professional history (gaps between jobs, having been fired, etc.). 

Unfortunately, many candidates use cover letters inefficiently by simply repeating the information on their resume. But cover letters are a chance to show off your personality and transform the details of your resume into an engaging story. 

Here are some ways you can make your cover letter as impactful and unique as your resume:

1. Address the letter to a specific person: Right off the bat, your cover letter will be more personal than your resume because you’re addressing it to a specific individual. When possible, find out the name and title of the person in charge of hiring for the position you're applying for, and address your cover letter directly to them.

2. Show enthusiasm: Start the letter by expressing your excitement about the opportunity to work in the role you're applying to. Don’t be afraid to let your (professional) personality show with your words. 

3. Explain why you're a good fit: Use the cover letter to explain why you're the best candidate for the job, focusing on only the most relevant skills on your resume. In your cover letter, you want to focus on how your measurable accomplishments in the past make you perfect for the role you want now. 

4. Demonstrate your understanding of the company: Show that you've done your research on the company/industry, and explain how your professional experiences align with the company's goals and values.

5. Conclude with a call to action: End the letter by expressing your interest in the opportunity to interview and your availability to discuss the position further in the closing paragraph.

That last part is particularly important. Ensure you end your cover letter with your contact information and an invitation to speak further. 

Here’s an example of how you might end a cover letter: 

“Thank you for considering my application. I’m eager to bring my technical expertise and passion for helping others to your team and to make a positive impact on your customers. Please feel free to contact me at [ Your Phone Number ] or via email at [ Your Email Address ] to schedule an interview or to discuss my application further.”

Later, we’ll explore even more examples that you can use to modify your cover letters. 

But if you’re really struggling with this aspect of the job application, you should definitely try out Teal’s AI Resume Builder .

Directly from your dashboard, simply click the “Cover Letter” icon:

Generative AI will help you craft the first draft of your cover letter in seconds: 

This will write a cover letter that's tailored to the job description of the role you want and the information in your resume.

So if you're struggling to figure out how to write a cover letter for each position you're applying to, make life easier for yourself!

Sign up for Teal 100% risk-free and create a professional cover letter today .

What if I don’t have work experience?

If you don't have work experience, don't worry. You can still write a compelling cover letter! 

Check out these tips to get started:

• Emphasize your education : Highlight your education, academic achievements, and any relevant coursework or projects demonstrating your skills/abilities.
• Talk about your transferable skills : Even if you don't have direct work experience, you probably have transferable skills like teamwork, communication, problem-solving, and time management that you can highlight in your cover letter.
• Show your enthusiasm : Let your excitement for the job and the company shine through. Explain why you’re interested in the position, what you hope to gain from working there, and what you plan on contributing to the team.
• Use examples from extracurricular activities or volunteer work : If you don't have work experience, you can still demonstrate your skills and abilities through examples from your extracurricular activities or volunteer work.
• Ask for an opportunity : If you’re confident in your abilities and believe you would be a good fit for the position, don't be afraid to ask for an opportunity to interview or meet with hiring managers.

Remember, a cover letter is a chance to sell yourself and make a strong first impression.

Here’s an example cover letter with no experience by someone making a career transition from software engineering to customer success:

Dear [Hiring Manager’s Name], I’m writing to express my interest in the Customer Support Specialist role at [ Company Nam e]. After many years as a software engineer, I’ve realized my true passion lies in working directly with people and seeing the positive impact of my work on their lives. Although my background is in software engineering, I’ve always had a strong desire to help others and understand their needs. In my previous role at [ Previous Company Name ], I was successful in developing solutions to complex problems, but I found that I was missing the human connection that comes with working directly with customers. To gain practical experience in the customer support field, I’ve taken on freelance projects where I’ve provided technical support and assisted customers with their needs. Through these experiences, I’ve developed strong communication skills and the ability to listen to and understand the needs of others effectively. I believe these skills will enable me to excel in the role of Customer Support Specialist at [ Company Name ]. Thank you for considering my application. I’m eager to bring my technical expertise and passion for helping others to your team. Please feel free to contact me at [ Your Phone Number ] or via email at [ Your Email Address ] to schedule an interview or to discuss my application further. Sincerely,  [ Your Name ]

A career change cover letter can be difficult to write, particularly if you don't have much freelance or volunteer work to draw from. That said, focus on creating a story around why you want to switch paths and add any relevant accomplishments you can.

How should I format my cover letter?

Formatting your cover letter can directly affect how easily a hiring manager can pick you out from other candidates.  

But this can be tricky for job applicants because formatting your cover letter is different from formatting your resume. 

• With a resume, the formatting revolves around the content's structure and the visual layout you choose. 
• With a cover letter, you need to focus more on the structure of your content, using professional font/font sizes and highlighting relevant keywords or skills.   

To help you format your cover letter , try using the following tips:

1) Keep it concise : Aim for a single page by using clear and concise language.

2) Use a professional font : Choose a font that’s easy to read, like Arial, Calibri, or Times New Roman, and use a font size between 10 and 12 points.

3) Left-align the text : This makes your cover letter easier to read and provides a clean, professional look.

4) Include your contact information : Include your name, address, phone number, and email at the top of the cover letter.

5) Use proper margins : Leave a one-inch margin on all sides of the cover letter to provide a clean, professional look. 

6) Use bullet points : Break up blocks of text with bullet points to make it easier to read.

7) Address the hiring manager : If possible, find out the name of the hiring manager and address the cover letter directly to them. If you can't find a name, use a generic greeting like "To whom it may concern" or “To the hiring manager.”

8) Highlight relevant skills and experiences : In the body of your cover letter, emphasize your most relevant skills and experiences that match the job description. Use examples to demonstrate your expertise and how it will benefit the company.

9) Include a closing and signature : End the cover letter with a closing such as "Sincerely" or "Best regards," followed by your signature if you send a hard copy. 

10) Proofread and edit carefully : Before sending your cover letter, carefully proofread and edit it to ensure it is free of spelling and grammar errors. This step is crucial, as even small mistakes can hurt your chances of being considered for the position. 

Remember, the goal of your cover letter is to make a solid first impression, so taking the time to follow these tips and format them properly can help you achieve that.

How long should my cover letter be?

A good cover letter is brief and to the point—typically one page or less in length. Shoot for three to four paragraphs highlighting your skills, experiences, and why you’re the best candidate for the job.

If your cover letter hits two pages, you likely need to rework your draft and prioritize which skills/work experiences are truly worth mentioning. 

How should my cover letter heading look?

The heading of a cover letter should include your name, phone number, and email address. It should be located at the top of the page, either centered or aligned to the left or right margin.

Note : While some people have traditionally put their physical address on a resume, this isn’t recommended. Providing your phone number and email address is more than enough information for the hiring manager. 

Here’s an example of what a cover letter heading might look like:

Your Name (123) 456-7890 [email protected]

This gives the hiring manager all the information they need to contact you for an interview.

How should I introduce my cover letter?

The opening paragraph (or paragraphs) of your cover letter is your chance to make a solid first impression and get the hiring manager's attention. 

Here are the elements that typically build a strong intro:

• Start with a hook : Open with a sentence that grabs the reader's attention and makes them want to keep reading. You could mention the job title you're applying for or a specific achievement that makes you stand out.
• Express your enthusiasm : Let the hiring manager know you're excited about the opportunity to work for their company and the specific role you're applying for.
• Mention the job posting : Explain how you learned about the job and why you're interested in the specific role you're applying for.
• Summarize your qualifications : Briefly summarize your relevant skills, experiences, and qualifications to show why you're the best candidate for the job.

Here's an example of an effective cover letter introduction:

Dear [Hiring Manager's Name] , I was thrilled to come across the [ Job Title ] role at [ Company Name ] on [ Job Board or Website ]. As an experienced [ Skill or Relevant Experience ], I'm confident in my ability to make a positive impact on your team. I'm particularly excited about the opportunity to work with [ Company Name ] because of its reputation for [ Company's Unique Trait or Reason for Interest ]. I’m eager to bring my skills in [ Skill or Relevant Experience ] to the table and help drive [ Company's Goal or Project ].

Every cover letter will be different, but this should give you an idea of what you need for a strong introduction to yours. 

How do I end my cover letter?

The end of your cover letter is your opportunity to leave a lasting impression on the hiring manager. 

Here's how to end your cover letter strongly:

• Express gratitude : Thank the hiring manager for taking the time to review your application and for considering you for the role.
• Reiterate your interest : Reiterate your interest in the job and the company, and explain why you’re the best candidate for the role.
• Provide a call to action : Encourage the hiring manager to get in touch with you to schedule an interview or to discuss your application further. Provide your contact information to make it easy for them to reach you.

Here's an example of a strong cover letter ending:

Thank you for taking the time to review my application. I’m confident that my skills and experience make me a strong fit for the [ Job Title ] role at [ Company Name ]. I’m eager to bring my passion and dedication to the team and help drive [ Company's Goal or Project ]. Please feel free to contact me at [ Your Phone Number ] or via email at [ Your Email Address ] to schedule an interview or discuss my application further. Thank you again for considering me for this opportunity. Sincerely,  [ Your Name ]

Unique tips for writing an eye-catching cover letter

Personalize it.

When writing a personalized cover letter , start by researching the company you’re applying to. Take the time to learn about its values, mission, and goals. This will help you tailor your cover letter to the specific company and demonstrate your enthusiasm for working there. 

Then, in your cover letter, mention specific aspects of the company that you admire or align with your own values and goals. 

For example, mention the company's commitment to sustainability or innovative approach to solving industry challenges. The goal is to show the hiring manager you have a genuine interest in the company and role and that you’re the right fit for the job.

Show your personality

Your cover letter is an excellent opportunity to showcase your personality and writing style. 

Don't be afraid to inject some personality into your writing, but keep it professional and appropriate for the role you're applying for. 

Here’s a sample cover letter introduction with a bit of personality: 

Dear Hiring Manager, As someone who's as passionate about crafting narratives as I'm about meticulously analyzing data, I couldn't help but apply when I came across the Digital Marketing Specialist position at [ Company Name ]. Like a modern-day Sherlock Holmes, I'm eager to dive into the world of data-driven marketing, uncover hidden insights, and strategize solutions to help your company stand out in the digital landscape (don’t worry, you won’t need to hire a Watson 🤔 )

‍ This shows the candidate’s enthusiasm for the role and, at the very least, a small attempt at humor that can signal a good fit for the company culture. 

Highlight specific achievements

Instead of simply listing your responsibilities in past roles, focus on specific achievements and how you made a positive impact. Use concrete numbers and statistics to show your successes. 

For example, you could mention how you increased sales by a certain percentage or streamlined a process to save the company [ X number of hours ] or [ Y dollars ]. Again, the key here is to highlight the measurable successes you’ve had in the past.

Address any potential gaps 

If there are any potential concerns about your qualifications or experience, address them in your cover letter. Explain how you’ve overcome similar challenges in the past and why you’re confident in your ability to succeed in the role. 

For example, if you have limited experience in a certain area, you could mention how you’ve taken steps to develop those skills, such as taking a course or shadowing someone with more experience. 

Use keywords

Keywords are specific words or phrases that are relevant to a job position or industry, and they’re included in a resume to optimize it for applicant tracking systems (ATS) and catch the attention of recruiters. This type of software digitally scans resumes to see which candidates would most likely be a great fit for the job.

It’s also worth noting that, despite popular belief, ATS software doesn’t toss out candidates who don’t use the right terminology. Instead, it simply prioritizes candidates who appear to be better suited for the role.  

Using the right keywords can increase the chances of a resume getting past the initial screening process and into the hands of a hiring manager. Highlight specific skills and experiences relevant to the job, and use the same language and terminology as the job posting. 

Teal can help you with this in the AI Resume Builder. When you match a job description to a resume, you’ll see keywords highlighted for you: 

And if you want, you can use Teal’s generative AI to create a cover letter that already includes these resume keywords (using the same engine that powers ChatGPT, already synced with the resume you’re building in Teal). 

Sign up today and build your cover letter with Teal 100% free today!  

Make sure to check your cover letter for typos, grammatical errors, and other mistakes. A well-written cover letter can make a strong impression on the hiring manager and demonstrate your attention to detail. 

Take the time to review your cover letter carefully and ask someone else to review it as well. A second set of eyes can help catch any mistakes you may have missed.

With these tips in mind, let’s take a look at a few great cover letter examples.

Cover letter examples

Since cover letters are so tied to the unique candidate and job position, it's hard to provide anything that looks like a cover letter template. However, some short cover letter samples can serve as a good guide for writing your own.

Below, we’ll describe a fictional candidate and give you an example of what their cover letter could look like. Our goal is to help you see the structure needed for your cover letter, as well as the key information you should include. 

And you should note that many of the examples follow a similar structure. There’s no need to reinvent the wheel here. You need to have a cover letter that’s clear, concise, and easy to read. 

Let’s start with a sales cover letter.  ‍

Sales cover letter

Meet Emily, a sales professional with five years of experience in the tech industry. Emily has a proven track record of exceeding sales targets and building long-lasting relationships with clients. She’s now looking to take the next step in her career and is applying for a senior sales role at a growing tech company. ‍

Here's an example cover letter for Emily: ‍

Dear Hiring Manager, I’m writing to express my interest in the Senior Sales role at [ Company Name ]. With 5 years of experience in the tech industry and a proven track record of exceeding sales targets, I’m confident in my ability to positively contribute to your team. I was particularly drawn to [ Company Name ] because of your reputation as an innovative and forward-thinking company driving growth in the tech industry. I admire your commitment to [ Company Value or Goal ] and believe my skills and experience make me a strong fit for this role. As a sales professional at [ Current Company Name ], I’ve consistently exceeded my sales targets and have been recognized for my ability to close complex deals and build long-lasting relationships with clients. I’m confident that my experience, combined with my passion for sales and my strong work ethic, will enable me to make a positive impact at [ Company Name ]. Thank you for considering my application. I’m eager to bring my skills and experience to your team and help drive [ Company's Goal or Project ]. Please feel free to contact me at [ Your Phone Number ] or via email at [ Your Email Address ] to schedule an interview or to discuss my application further. Sincerely, [ Your Name ]

Marketing cover letter

Meet Lauren, a marketing professional with six years of experience in the tech industry. Lauren has a proven track record of creating successful marketing campaigns and building relationships with stakeholders. She is now applying for a senior marketing role. ‍

Here's an example cover letter for Lauren: ‍

Dear Hiring Manager, I’m writing to express my interest in the Senior Marketing role at [ Company Name ]. With 6 years of experience in the tech industry and a proven track record of creating successful marketing campaigns, I’m confident in my ability to contribute to your team positively. I was particularly drawn to [ Company Name ] because of your reputation as a fast-growing tech company driving innovation in the industry. I admire your commitment to [ Company Value or Goal ] and believe my skills and experience make me a strong fit for this role. In my current role as a marketing professional at [ Current Company Name ], I’ve consistently created successful marketing campaigns that have increased brand awareness and driven growth. I’ve also developed strong relationships with stakeholders, including customers, partners, and internal teams, to ensure that marketing initiatives are aligned with business goals. I’m confident that my experience, combined with my creativity and ability to think outside the box, will enable me to make a positive impact at [ Company Name ]. Thank you for considering my application. I’m eager to bring my skills and experience to your team and help drive [ Company's Goal or Project ]. Please feel free to contact me at [ Your Phone Number ] or via email at [ Your Email Address ] to schedule an interview or to discuss my application further. Sincerely,  [ Your Name ] ‍

Customer success cover letter 

Meet Jake, a customer success professional with four years of experience in the tech industry. Jake has a passion for helping customers achieve their goals with a proven track record of reducing churn and increasing customer satisfaction. He now wants to take the next step in his career and is applying for a senior customer success role. ‍

Here's an example cover letter for Jake: ‍

Dear Hiring Manager, I'm writing to express my interest in the Senior Customer Success role at [ Company Name ]. With 4 years of experience in the tech industry and a passion for helping customers achieve their goals, I believe I would be the best fit for the position.  I was particularly drawn to [ Company Name ] because of your reputation as a customer-centric company dedicated to helping customers succeed. I believe that my skills and experience, combined with my commitment to customer satisfaction, make me a strong fit for this role. As a customer success professional at [ Current Company Name ], I reduced churn by 23% and increased customer satisfaction (12%) by proactively addressing customer needs and providing tailored solutions. I'm confident that my experience, combined with my strong communication skills and ability to build relationships, will enable me to make a positive impact at [ Company Name ]. Thank you for considering my application. Please feel free to contact me at [ Your Phone Number ] or via email at [ Your Email Address ] to schedule an interview or to discuss my application further. Sincerely, [ Your Name ] ‍

Engineering cover letter

Meet Sarah, a software engineer with five years of experience in the tech industry. Sarah has a passion for solving complex problems and a proven track record of delivering high-quality software on time and within budget. She is now looking to take the next step in her career and is applying for a senior software engineer role. ‍

Here's an example cover letter for Sarah: ‍

Dear Hiring Manager, I'm writing to express my interest in the Senior Software Engineer role at [ Company Name ]. With 5 years of experience in the tech industry and a passion for solving complex problems, I'm confident I would make a valuable addition to your team. I was particularly drawn to [ Company Name ] because of your reputation as a leader in [ Industry or Technology ]. I'm excited by the opportunity to work with cutting-edge technologies and to be part of a team that is driving innovation in the industry. As a software engineer at [ Current Company Name ], I've consistently delivered high-quality software on time and within budget. Plus, I have a proven track record of using my technical skills and problem-solving abilities to develop solutions that meet the needs of the business and the customer. I'm confident that my experience, combined with my ability to work collaboratively and my commitment to continuous learning, will enable me to make a positive impact at [ Company Name ]. Thank you for considering my application. Please feel free to contact me at [Y our Phone Number ] or via email at [ Your Email Address ] to schedule an interview or to discuss my application further. Sincerely,  [ Your Name ]

Find more examples in these software engineer resumes .

Recruiting cover letter

Meet Mark, a recruiter with five years of experience in the tech industry. Mark is passionate about finding top talent and has a proven track record of sourcing and hiring top-performing candidates. ‍

Here's an example cover letter for Mark: ‍

Dear Hiring Manager, I'm writing to express my interest in the Senior Recruiter role at [ Company Name ]. With 5 years of experience in the tech industry and a passion for finding top talent, I'm confident in my ability to positively contribute to your team. I was particularly drawn to [Company Name] because of your reputation as a fast-growing technology company that’s driving innovation in the industry. I believe that my skills and experience, combined with my commitment to finding top talent, make me a strong fit for this role. In my current role as a recruiter at [Current Company Name] , I’ve consistently sourced and hired top-performing candidates who have made a positive impact on the business. I have a proven track record of using my sourcing and relationship-building skills to find top talent in a competitive market. I'm confident that my experience, combined with my ability to work collaboratively and my commitment to diversity and inclusion, will enable me to make a positive impact at [Company Name] . Thank you for considering my application. I'm eager to bring my skills and experience to your team and to help drive growth at [Company Name] . Please feel free to contact me at [Your Phone Number] or via email at [Your Email Address] to schedule an interview or to discuss my application further. Sincerely,  [ Your Name ]

Should I write my cover letter with ChatGPT?

ChatGPT is a valuable tool for job applicants looking to write one cover letter. And there are many reasons you might want to give it a try. Here are a few of the popular benefits of using ChatGPT for your cover letter: 

• Time-saving: ChatGPT can generate a personalized cover letter quickly and efficiently— leaving you with more time to focus on other aspects of your job search.
• Objective perspective: Sometimes, it can be difficult to step back and objectively assess your qualifications and experiences. ChatGPT can provide an objective perspective and generate content based on industry best practices.
• Customization: ChatGPT can be tailored to fit the user's specific needs and preferences. By providing input on the job position and company, the generated cover letter can be customized to highlight the user's relevant skills and experiences.

Ultimately, the decision to use ChatGPT to write your cover letter is a personal one that depends on individual preferences and circumstances. That said, for more helpful tips on how to write a cover letter with ChatGPT, check out the following video: 

How to write a cover letter with Teal

Writing a successful cover letter can be tricky, especially when you're going at it alone. But when you build your cover letters with Teal, you not only simplify the process but also end up with a high-quality document than you would've otherwise had.

Here's why: Teal uses generative AI to personalize your cover letter to the specific resume you're working on.

In seconds, you'll have the first draft of a great cover letter that's tailored to the job you're applying for.

And if you've been on the job hunt for a while, then you know that applying to multiple jobs is a must if you want to increase your odds of success. But cover letter writing is a time-consuming and exhausting process when you need to write one, let alone many.

Teal's cover letter builder will create perfectly tailored cover letters for all of your job applications.

Stop wasting time with generic cover letters that take hours to produce (and never get callbacks, anyway), and let Teal help you simplify the process.

Here’s how to get started:

Step One: Go sign up for Teal 

This part’s easy. Just click here and start your free trial immediately .  

Step Two: Create your resume 

Before writing your cover letter, you’ll want to generate your resume in the dashboard. Click “Resume Builder” on the left-hand side, then “New Resume” on the top: 

If you’re starting from scratch, you can import content from your LinkedIn profile with a single click: 

Once you’ve built your resume, you’ll want to make sure it’s matched to the role you want. 

Step Three: Match your job 

This step mostly matters if you’re applying to multiple jobs. Remember, the goal is to create personalized documents for each application. 

You can click the “Matching” icon from your builder and add a specific job description for the role you want: 

This will ensure Teal uses the right keywords when creating your cover letter.

Step Four: Generate your cover letter 

Now that your resume is built click the “Cover Letter” icon:

Then click the “Generate with AI” button:

And just like that, you’ll have a personalized cover letter in seconds. 

Step Five: Apply and track

Finally, you can monitor all of your applications by clicking “Job Tracker” from the side menu on the left of your screen:

That way, you can stay organized in your search to land your dream job! 

Ready to get started? Sign up for Teal and create your cover letter 100% risk-free today! 

Frequently Asked Questions

What are the key elements to include in a cover letter for 2024, how has the approach to writing cover letters changed for the job market in 2024, can i use a cover letter template for my application in 2024, or should it be completely original.

Nathan Thompson

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How to write a cover letter.

A cover letter introduces you to an employer and asks them to think about your application. 

It’s a short letter, usually 3 to 5 paragraphs long.

When to include a cover letter

You should always include a cover letter when you apply for a job using a CV. 

You can write it as an email if you’re applying online or print a copy to go with a paper application.

When writing a cover letter, let the employer know you’re keen by showing that you’ve researched the company. Learn more about what they do through:

• their website
• recent news articles
• talking to people you know who work there

Send it to the right person

It's important to try to address your cover letter to someone by name. Check you have the details of the person you need to send it to. 

You'll need their name and preferred title. For example, ‘Dr’, ‘Mr’, ‘Mrs’, ‘Ms’, and their job title. You should also make sure you have the right company name and address, including postcode.

If you do not know their name

If the job advert does not include a name you can check the company website. Try to find details of the head of the department, head of human resources or a recruitment manager.

If you still cannot find a name, you can start your letter with ‘Dear Sir or Madam’.

Introduction

Introduce yourself and explain how you found the advertised job. You can mention the job title, and reference number if there is one. 

If you’re asking about any job openings and not applying to a vacancy, tell them what sort of job you’re looking for. Let the employer see how keen you are to work for them.

Show you're right for the job

Highlight the skills and experience you have that match what the employer is looking for. 

Convince them that you're enthusiastic about working for them. Let them know you share their work values, culture and style.

Give extra information

If you have gaps in your employment history, you could talk about the skills you gained while you were out of work.

If you’ve mentioned on your CV that you have a disability, you might want to talk more about this in your cover letter. Organisations like Disability UK can give you advice on how to do this. You do not have to mention your disability at this stage if you prefer not to.

You can get more help with specialist advice on finding work if you have a disability.

Ending your cover letter

Thank the employer for considering your application. Let them know that they can get more details from your CV, and tell them you're looking forward to hearing from them.

Let them know how they can best contact you. Make sure your contact details are correct on both your cover letter and CV.

Yours sincerely or yours faithfully

If you know the name of the person you’re writing to, you should end the letter with ‘Yours sincerely’.

If you’ve addressed the letter ‘Dear Sir or Madam’, you should end the letter with ‘Yours faithfully’.

Tips for writing a cover letter

When writing your cover letter, remember to:

• write a new one for every job you apply for and make sure it’s tailored to the company and the specific role
• use the same font and size as you do for your CV, so it looks consistent
• make sure the company name and recruiter’s details are correct
• use the right language and tone: keep it professional and match the keywords used by the employer in their job advert
• show you’ve done your research into the job and the company
• highlight your most relevant skills and experience to stand out from other applicants
• back up any statements you make with facts and use the STAR method
• double check spelling and grammar before you send it
• keep a copy of your cover letter as they may ask you about it in an interview

Related content

How to write a CV

Completing application forms

Interview tips

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Land the job with cover letter templates

Show hiring managers why you're the perfect job candidate with professional, customizable cover letter templates. find the perfect cover letter template for any industry or career path..

Download free cover letter templates

Stand out from other job applicants with free, professional cover letter templates. Cover letters are a perfect complement to your resume and provide an effective opportunity to show your personality and enthusiasm for a position. Focus on writing a compelling cover letter and let a professionally designed template do the rest.

These free cover letter templates are perfect for any stage of your career, whether you're looking to land an internship or your dream job. If you're applying for a corporate position, you may want to opt for a simple cover letter template. There are a variety of other cover letter designs available, from basic cover letter templates to creative cover letter templates.

Each of these cover letter templates is customizable in Word , so you can add your own text, change design elements, and more. Print out your cover letter or download it for free to use for online job applications. Once you've customized the perfect cover letter, explore resume templates that will match your cover letter design, or download free business cards for your next networking event.